1 00:00:01,134 --> 00:00:02,569 - [Voiceover] Production funding for this program 2 00:00:02,569 --> 00:00:05,806 is made possible in part by the WKNO Production Fund, 3 00:00:05,806 --> 00:00:09,977 the WKNO Endowment Fund, and by viewers like you. 4 00:00:09,977 --> 00:00:11,578 Thank you. 5 00:00:11,578 --> 00:00:19,786 (ambient music) 6 00:00:23,657 --> 00:00:26,493 - If you don't know who he is, just Google him. 7 00:00:26,493 --> 00:00:28,362 I'm here with the head of 8 00:00:28,362 --> 00:00:30,797 Global Outreach for Media with Google. 9 00:00:30,797 --> 00:00:32,132 He's also an author. 10 00:00:32,132 --> 00:00:35,202 It's time for A Conversation with Daniel Sieberg. 11 00:00:35,202 --> 00:00:37,437 So let's start with your childhood, 12 00:00:37,437 --> 00:00:39,473 and then we'll work our way through the fun conversations 13 00:00:39,473 --> 00:00:41,341 of Google, obviously, and everything going on, 14 00:00:41,341 --> 00:00:42,509 especially in the media front. 15 00:00:42,509 --> 00:00:44,211 Google Labs, Google News Labs. 16 00:00:44,211 --> 00:00:45,512 - [Daniel] Mm-hmm. 17 00:00:45,512 --> 00:00:46,780 - And then also, too, your book, The Digital Diet. 18 00:00:46,780 --> 00:00:48,815 So let's start though, with your childhood. 19 00:00:48,815 --> 00:00:52,119 You were a scout in Vancouver, Canada. 20 00:00:52,119 --> 00:00:54,254 So give us a little bit of your childhood, your story. 21 00:00:54,254 --> 00:00:57,457 - Yeah, so I grew up on the west coast of Canada. 22 00:00:57,457 --> 00:00:59,293 Was born in Vancouver. 23 00:00:59,293 --> 00:01:01,094 I spent a lot of time in Victoria, 24 00:01:01,094 --> 00:01:03,530 which was on an island, it's on Vancouver Island. 25 00:01:03,530 --> 00:01:06,166 It's a very, it's a rainforest. 26 00:01:06,166 --> 00:01:08,101 For people who don't like rain, it's not the place to live, 27 00:01:08,101 --> 00:01:11,305 but it's got tons of outdoor activities. 28 00:01:11,305 --> 00:01:14,041 I grew up with the mountains, and the ocean, and beaches, 29 00:01:14,041 --> 00:01:16,510 and you know, took it all for granted, I think, 30 00:01:16,510 --> 00:01:19,179 as a kid growing up, 31 00:01:19,179 --> 00:01:22,182 and did get a chance to join the Boy Scouts. 32 00:01:22,182 --> 00:01:26,320 I was a Cub Scout, and then eventually became a Queen Scout. 33 00:01:27,487 --> 00:01:28,956 The reason it's called a Queen Scout, 34 00:01:28,956 --> 00:01:31,625 is that or course Canada's part of the commonwealth, 35 00:01:31,625 --> 00:01:35,495 and so the equivalent of an Eagle Scout, if you will. 36 00:01:35,495 --> 00:01:37,497 The description when you do receive the award, 37 00:01:37,497 --> 00:01:39,232 it says something to the effect of, 38 00:01:39,232 --> 00:01:41,368 if you were called upon, you could serve the queen, 39 00:01:41,368 --> 00:01:43,470 in some sort of an emergency situation. 40 00:01:43,470 --> 00:01:44,438 - [Jeremy] You're a guardian. 41 00:01:44,438 --> 00:01:46,440 - Yeah, a guardian of the queen. 42 00:01:46,440 --> 00:01:49,609 I think growing up, I did sort of secretly wished 43 00:01:49,609 --> 00:01:51,611 that it had been a king scout, 44 00:01:51,611 --> 00:01:53,113 depending who was on the throne. 45 00:01:53,113 --> 00:01:56,016 Of course, you know, long live the queen, and so on. 46 00:01:56,016 --> 00:01:57,718 Yeah, that was a great experience. 47 00:01:57,718 --> 00:02:00,821 I think it was a foundational one, for me. 48 00:02:00,821 --> 00:02:04,358 My mom was actually a volunteer as part of it. 49 00:02:04,358 --> 00:02:07,194 You know, I got a chance to do a lot of outdoor activities. 50 00:02:07,194 --> 00:02:09,496 Hiking, and exploring, and all that kind of stuff. 51 00:02:09,496 --> 00:02:11,164 - Well I know that you give it a lot of credit 52 00:02:11,164 --> 00:02:13,266 for really shaping who you are today. 53 00:02:13,266 --> 00:02:14,768 And in terms of public speaking, 54 00:02:14,768 --> 00:02:16,837 and just building connections and relationships, 55 00:02:16,837 --> 00:02:18,472 and taking a leadership role. 56 00:02:18,472 --> 00:02:20,407 So it kind of shared that side of it. 57 00:02:20,407 --> 00:02:21,541 - Yeah, exactly. 58 00:02:21,541 --> 00:02:22,542 I mean I think that the three things 59 00:02:22,542 --> 00:02:24,578 that I took away from scouts were 60 00:02:24,578 --> 00:02:26,913 teamwork, because you're really encouraged 61 00:02:26,913 --> 00:02:28,382 to work with your peers. 62 00:02:28,382 --> 00:02:31,184 You know, whether it's putting a tent together, right? 63 00:02:31,184 --> 00:02:34,521 I mean you all have to kind of work on it in the same way. 64 00:02:34,521 --> 00:02:37,758 Going on a hike and making sure people don't get lost. 65 00:02:37,758 --> 00:02:39,459 Discipline, which is something that, 66 00:02:39,459 --> 00:02:40,694 you know, it's not the military, 67 00:02:40,694 --> 00:02:43,163 but you do have to take care of your uniform. 68 00:02:43,163 --> 00:02:45,766 You know, make yourself presentable. 69 00:02:45,766 --> 00:02:48,368 Think about how you are to society, 70 00:02:48,368 --> 00:02:49,803 and sort of being a good person, 71 00:02:49,803 --> 00:02:51,638 and the values of being and scouting. 72 00:02:51,638 --> 00:02:53,473 And then, achievement, you know? 73 00:02:53,473 --> 00:02:55,642 I think that of course with school, and so on, 74 00:02:55,642 --> 00:02:58,011 you see, you get grades, you get feedback. 75 00:02:58,011 --> 00:03:01,214 But you know, when you're a kid growing up, there's nothing, 76 00:03:01,214 --> 00:03:03,450 I mean it was cool for me to get badges, right? 77 00:03:03,450 --> 00:03:06,553 You'd get a, you'd see that you could actually get to some, 78 00:03:06,553 --> 00:03:09,122 you know, there'd be a series of goals you'd try to get to. 79 00:03:09,122 --> 00:03:10,323 There was a reward. 80 00:03:10,323 --> 00:03:11,992 I really, I thought that was great. 81 00:03:11,992 --> 00:03:15,128 And I think it helped to shape who I am. 82 00:03:15,128 --> 00:03:19,666 Now I seek out those types of people, I think. 83 00:03:19,666 --> 00:03:21,835 Similar-minded people. 84 00:03:21,835 --> 00:03:23,503 Even today, when I work on different projects, 85 00:03:23,503 --> 00:03:25,739 I think about teamwork, discipline, achievement, 86 00:03:25,739 --> 00:03:28,408 and how do we kind of cross each of those things, 87 00:03:28,408 --> 00:03:29,776 and put them all together. 88 00:03:29,776 --> 00:03:31,044 - The other aspect of growing up, 89 00:03:31,044 --> 00:03:33,013 is you got involved in technology earlier on. 90 00:03:33,013 --> 00:03:35,015 So your dad, electrical engineer? 91 00:03:35,015 --> 00:03:36,383 Is that correct? 92 00:03:36,383 --> 00:03:37,684 - Well not full-on engineer, I guess you would say, 93 00:03:37,684 --> 00:03:39,753 but electronics technician, if you will. 94 00:03:39,753 --> 00:03:43,356 He worked with oceanographers, 95 00:03:43,356 --> 00:03:47,594 and would go up to the arctic every summer 96 00:03:47,594 --> 00:03:50,831 aboard these huge, Canadian Coastguard icebreakers. 97 00:03:51,665 --> 00:03:52,866 Actually, he would do it 98 00:03:52,866 --> 00:03:54,134 even before those ships were available. 99 00:03:54,134 --> 00:03:56,336 It was the only way to get through the ice 100 00:03:56,336 --> 00:03:59,339 to basically right up to the North Pole, 101 00:03:59,339 --> 00:04:02,809 to take salinity samples of the ocean, 102 00:04:02,809 --> 00:04:04,978 to look at the marine life, you know? 103 00:04:04,978 --> 00:04:08,482 He was part of the sort of the technical side, 104 00:04:08,482 --> 00:04:11,618 helping to produce the current meters that would go down. 105 00:04:12,519 --> 00:04:14,988 The research scientists were there to look at the data. 106 00:04:14,988 --> 00:04:16,490 He did this for 30 years. 107 00:04:16,490 --> 00:04:19,893 I had a chance to go with him, at one point. 108 00:04:19,893 --> 00:04:21,862 As I was doing a story for CBS News 109 00:04:21,862 --> 00:04:24,131 when I was working there, which was really cool. 110 00:04:24,131 --> 00:04:27,467 He got married, at one point, at the North Pole. 111 00:04:27,467 --> 00:04:29,569 I always heard tons of stories about polar bears, 112 00:04:29,569 --> 00:04:32,706 and you know, he was just this kind of adventurous guy. 113 00:04:32,706 --> 00:04:35,308 Now he's retired, on an island on the West Coast, 114 00:04:35,308 --> 00:04:38,145 but he's got this flowing gray hair. 115 00:04:38,145 --> 00:04:40,647 He looks sort of like Gandalf from Lord of the Rings, 116 00:04:40,647 --> 00:04:41,815 at this point. 117 00:04:42,983 --> 00:04:44,217 - But that allowed you on your end, 118 00:04:44,217 --> 00:04:46,419 to be able to take apart things, 119 00:04:46,419 --> 00:04:48,955 and really get fascinated with just technology overall, 120 00:04:48,955 --> 00:04:51,124 which ultimately led you, when you talked about 121 00:04:51,124 --> 00:04:53,727 being a technology reporter for CNN, CBS, 122 00:04:53,727 --> 00:04:55,929 these different huge national media outlets, 123 00:04:55,929 --> 00:04:57,464 international media outlets. 124 00:04:57,464 --> 00:04:59,399 That kind of paved the way for your interest. 125 00:04:59,399 --> 00:04:59,933 - Yeah. 126 00:04:59,933 --> 00:05:01,268 Exactly. 127 00:05:01,268 --> 00:05:04,538 I saw him being curious about how things worked, 128 00:05:04,538 --> 00:05:06,840 and always trying to figure out how to fix things, right? 129 00:05:06,840 --> 00:05:08,275 So I never got any of those skills. 130 00:05:08,275 --> 00:05:11,411 I'm not an engineer, I'm not a programmer, right? 131 00:05:11,411 --> 00:05:13,713 But seeing that, that was possible, 132 00:05:13,713 --> 00:05:15,415 and trying to sort of be a part of that world, 133 00:05:15,415 --> 00:05:18,652 I think as time went on, what I realized was 134 00:05:18,652 --> 00:05:20,187 I didn't have that ability. 135 00:05:20,187 --> 00:05:22,489 What I tried to have was the ability to explain to people 136 00:05:22,489 --> 00:05:24,925 why that was important, why technology was important, 137 00:05:24,925 --> 00:05:28,461 and how it fit into our lives, you know, as I got older. 138 00:05:29,729 --> 00:05:33,200 I will say I actually took 139 00:05:34,034 --> 00:05:36,736 a computer science course in college really early on. 140 00:05:36,736 --> 00:05:38,238 It was about learning Pascal. 141 00:05:38,238 --> 00:05:39,973 I thought, alright, I'm gonna try to go and actually learn 142 00:05:39,973 --> 00:05:40,740 how to be a programmer. 143 00:05:40,740 --> 00:05:42,542 I failed miserably. 144 00:05:42,542 --> 00:05:45,078 Somehow, somebody who failed a computer science language 145 00:05:45,078 --> 00:05:46,046 ended up working at Google. 146 00:05:46,046 --> 00:05:47,214 (laughing) 147 00:05:47,214 --> 00:05:48,148 It is possible. 148 00:05:48,148 --> 00:05:49,349 - There's hope for all of us. 149 00:05:49,349 --> 00:05:50,450 - I work in marketing, just to be clear. 150 00:05:50,450 --> 00:05:52,319 I'm not an engineer. 151 00:05:52,319 --> 00:05:56,556 I think having that, sort of, insatiable curiosity 152 00:05:56,556 --> 00:05:58,225 about how things work, 153 00:05:58,225 --> 00:05:59,993 and the value of them in society 154 00:05:59,993 --> 00:06:02,062 was a big part of what I learned from my dad, 155 00:06:02,062 --> 00:06:03,463 and you know, my mom encouraged 156 00:06:03,463 --> 00:06:05,932 that kind of exploration, and stuff as well, so. 157 00:06:05,932 --> 00:06:07,100 - Let's fast-forward. 158 00:06:07,100 --> 00:06:08,735 Before we get to Google, give us one story, 159 00:06:08,735 --> 00:06:11,304 because you covered a lot of really cool things. 160 00:06:11,304 --> 00:06:14,641 Swimming with sharks, going up and doing zero gravity, 161 00:06:14,641 --> 00:06:17,310 so many things as a reporter. 162 00:06:17,310 --> 00:06:19,379 What's one fun story that you got to cover 163 00:06:19,379 --> 00:06:22,115 you say, ah, this is a good memory. 164 00:06:22,115 --> 00:06:24,184 - I think I would have to tell the swimming with sharks 165 00:06:24,184 --> 00:06:26,353 story because there was a bit of a technological angle 166 00:06:26,353 --> 00:06:28,521 to that as well. 167 00:06:28,521 --> 00:06:31,691 I was a science and technology reporter for CBS, 168 00:06:31,691 --> 00:06:33,526 so I would occasionally cover environment, 169 00:06:33,526 --> 00:06:34,427 and that kind of thing. 170 00:06:34,427 --> 00:06:36,229 It was tied to shark week, 171 00:06:36,229 --> 00:06:39,232 and CBS has had a partnership with Discovery. 172 00:06:41,001 --> 00:06:45,739 So I had just gotten my scuba training in the pool, 173 00:06:45,739 --> 00:06:47,607 which for anybody who has done scuba, 174 00:06:47,607 --> 00:06:49,309 you know it's very theoretical, of course. 175 00:06:49,309 --> 00:06:50,543 And you take the tests, 176 00:06:50,543 --> 00:06:52,579 and you're clearing your breathing valve. 177 00:06:52,579 --> 00:06:54,014 You know, it's pretty basic. 178 00:06:54,014 --> 00:06:56,349 - So you went from basic, to swimming with sharks. 179 00:06:56,349 --> 00:06:57,584 - Right. 180 00:06:57,584 --> 00:07:00,086 So my first open dive, which you have to do 181 00:07:00,086 --> 00:07:05,025 to sort of be certified, was with a tiger shark, 182 00:07:05,025 --> 00:07:07,027 and about eight to ten lemon sharks, 183 00:07:07,027 --> 00:07:09,929 which sounds so sweet, but they are not, 184 00:07:09,929 --> 00:07:12,332 off the coast of the Bahamas. 185 00:07:12,332 --> 00:07:14,834 I offered to go do this story about shark conservation. 186 00:07:14,834 --> 00:07:16,169 At the time, I didn't have children or anything. 187 00:07:16,169 --> 00:07:17,404 My wife thought I was insane. 188 00:07:17,404 --> 00:07:19,839 I said alright, I'll go do this. 189 00:07:19,839 --> 00:07:21,875 I just distinctly remember jumping in the water 190 00:07:21,875 --> 00:07:24,144 for the first dive, and you know, 191 00:07:24,144 --> 00:07:26,546 there are two or three camera guys. 192 00:07:29,049 --> 00:07:32,819 We went with an operation called, with Stuart Cove. 193 00:07:32,819 --> 00:07:35,088 He wrangles sharks for Hollywood. 194 00:07:35,088 --> 00:07:37,157 He's been around sharks his whole life. 195 00:07:37,157 --> 00:07:38,391 And he was my buddy, right? 196 00:07:38,391 --> 00:07:39,859 Everybody, when you go diving, has a buddy. 197 00:07:39,859 --> 00:07:41,394 - A good buddy to have, someone who wrangles sharks. 198 00:07:41,394 --> 00:07:42,662 - Right? (laughing) 199 00:07:42,662 --> 00:07:44,998 That gave me somewhat of a level of safety. 200 00:07:44,998 --> 00:07:47,400 But I remember he had like this vice grip on my arm. 201 00:07:47,400 --> 00:07:50,303 He was like, don't move away from me when we go down. 202 00:07:50,303 --> 00:07:51,805 Just stay next to me. 203 00:07:51,805 --> 00:07:53,273 And he said, don't wave your hands around 204 00:07:53,273 --> 00:07:55,375 'cause the sharks will think that they're fish. 205 00:07:55,375 --> 00:07:58,011 I'm like okay, I'll do whatever you want. 206 00:07:58,011 --> 00:07:59,412 I could remember going down in the water, 207 00:07:59,412 --> 00:08:01,581 and it was only about like 25 feet. 208 00:08:02,782 --> 00:08:05,418 The sharks were just kind of everywhere. 209 00:08:06,353 --> 00:08:07,754 This tiger shark had come, 210 00:08:07,754 --> 00:08:08,755 and that's why they were all excited 211 00:08:08,755 --> 00:08:10,357 about getting in the water. 212 00:08:10,357 --> 00:08:12,692 I remember having this odd feeling 213 00:08:12,692 --> 00:08:15,695 like I need to search for like, 214 00:08:15,695 --> 00:08:17,764 does hitting the snout of a shark 215 00:08:17,764 --> 00:08:19,599 actually deter them from coming toward. 216 00:08:19,599 --> 00:08:21,201 But I just had this moment of like, 217 00:08:21,201 --> 00:08:22,602 I really need to know that information right now. 218 00:08:22,602 --> 00:08:24,404 - [Jeremy] Can I Google this right now? 219 00:08:26,206 --> 00:08:27,674 - That was also kind of the time I realized 220 00:08:27,674 --> 00:08:29,409 I had a bit of a problem with technology, 221 00:08:29,409 --> 00:08:32,846 where I would just, sort of thinking about it so much. 222 00:08:32,846 --> 00:08:35,014 I remember even coming back on the boat, 223 00:08:35,014 --> 00:08:36,383 you know, back to shore, 224 00:08:36,383 --> 00:08:39,152 and being so lost without service on my phone. 225 00:08:39,152 --> 00:08:41,688 I was just despondent that I couldn't share a picture, 226 00:08:41,688 --> 00:08:43,156 or something, right? 227 00:08:43,156 --> 00:08:44,624 Just enjoy the moment, Daniel. 228 00:08:44,624 --> 00:08:47,694 Like stop being so, I need to be connected all the time. 229 00:08:47,694 --> 00:08:50,063 - And that's a big part of what we'll talk about in a second 230 00:08:50,063 --> 00:08:51,231 'cause I want to cover Google first, 231 00:08:51,231 --> 00:08:53,333 but is The Digital Diet, this book. 232 00:08:55,068 --> 00:08:56,336 We'll come back to this, 233 00:08:56,336 --> 00:08:58,438 but talk about what it's like to work at Google, 234 00:08:58,438 --> 00:08:59,873 'cause I know that obviously 235 00:08:59,873 --> 00:09:01,141 you're here in Memphis right now. 236 00:09:01,141 --> 00:09:02,542 You just spoke at a lot of different events. 237 00:09:02,542 --> 00:09:03,877 You got a chance to tour 238 00:09:03,877 --> 00:09:05,378 St. Jude's Children's Research Hospital, 239 00:09:05,378 --> 00:09:06,479 the National Civil Rights Museum. 240 00:09:06,479 --> 00:09:07,647 So you've been immersed. 241 00:09:07,647 --> 00:09:08,515 You spoke at the Friends of Scouting dinner 242 00:09:08,515 --> 00:09:09,282 with the Boy Scouts. 243 00:09:09,282 --> 00:09:10,517 - [Daniel] Mm-hmm. 244 00:09:10,517 --> 00:09:13,353 - But that's a big part of the questions was, 245 00:09:13,353 --> 00:09:15,055 you know, what was it like working at Google? 246 00:09:15,055 --> 00:09:15,855 What's it like? 247 00:09:15,855 --> 00:09:17,056 And talk about New York. 248 00:09:17,056 --> 00:09:18,591 So what's it like working at Google? 249 00:09:18,591 --> 00:09:20,827 - Yeah, you know, I went from traditional news, as you say. 250 00:09:20,827 --> 00:09:24,230 CNN, CBS, ABC, and elsewhere. 251 00:09:24,230 --> 00:09:27,133 To, you know, a company that, 252 00:09:27,133 --> 00:09:28,835 some people's only touchpoint with it 253 00:09:28,835 --> 00:09:31,204 is seeing something like The Internship, the movie, right? 254 00:09:31,204 --> 00:09:33,573 And wondering if that's real, and so on. 255 00:09:34,908 --> 00:09:38,144 What I would say is that there are elements of that movie, 256 00:09:38,144 --> 00:09:40,346 if that's what people know, that are true. 257 00:09:40,346 --> 00:09:42,015 People do ride bikes across the campus. 258 00:09:42,015 --> 00:09:44,717 I'm in the New York office, but in Mountain View 259 00:09:44,717 --> 00:09:46,186 people are riding really colorful bikes, 260 00:09:46,186 --> 00:09:47,353 and they're sitting outside, 261 00:09:47,353 --> 00:09:50,290 and they're playing beach volleyball. 262 00:09:50,290 --> 00:09:51,925 I mean there are lots of, you know, 263 00:09:51,925 --> 00:09:54,227 ways to try to decompress a little bit. 264 00:09:55,094 --> 00:09:59,532 I think that the, and the food is amazing and you know-- 265 00:09:59,532 --> 00:10:00,300 - [Jeremy] The Google 15? 266 00:10:00,300 --> 00:10:01,568 Is that right? 267 00:10:01,568 --> 00:10:02,769 - The Google 15, which you put on, you know, 268 00:10:02,769 --> 00:10:04,003 the first month or two that you're there. 269 00:10:04,003 --> 00:10:05,872 - And you had to wear a hat, correct? 270 00:10:05,872 --> 00:10:07,207 - You do wear the Noogler hat, 271 00:10:07,207 --> 00:10:09,442 with the propeller on the top. 272 00:10:11,778 --> 00:10:15,181 I think that there a lot of ways for Googlers to, 273 00:10:15,181 --> 00:10:16,883 you know, try to relax because people there 274 00:10:16,883 --> 00:10:18,251 do work incredibly hard. 275 00:10:18,251 --> 00:10:20,620 But I think that by in large, I don't think people 276 00:10:20,620 --> 00:10:23,189 take advantage of them enough, 277 00:10:23,189 --> 00:10:25,692 because people are so driven, and so ambitious. 278 00:10:25,692 --> 00:10:28,695 I would love to see more people find a nap pod, 279 00:10:28,695 --> 00:10:30,296 and just you know, take a 20-minute nap, 280 00:10:30,296 --> 00:10:32,966 and kind of recalibrate a bit. 281 00:10:32,966 --> 00:10:36,169 Yeah, there's an emphasis on work-life balance, right? 282 00:10:36,169 --> 00:10:38,538 So these things are there for that reason. 283 00:10:38,538 --> 00:10:41,674 People work hard, and hopefully they can find some time 284 00:10:41,674 --> 00:10:44,811 to just chill out a little bit. 285 00:10:44,811 --> 00:10:46,513 - Talk about the work you actually do, 286 00:10:46,513 --> 00:10:49,482 'cause a big part of this, the news lab, the Google News Lab 287 00:10:49,482 --> 00:10:52,719 and you put out a lot of valuable information 288 00:10:52,719 --> 00:10:54,521 for media outlets to use. 289 00:10:54,521 --> 00:10:57,824 You help them to decipher what all the information means, 290 00:10:57,824 --> 00:10:59,192 but really interesting things. 291 00:10:59,192 --> 00:11:00,827 So give us a little bit of your world, 292 00:11:00,827 --> 00:11:01,928 and what you actually do at Google. 293 00:11:01,928 --> 00:11:03,363 - Sure. 294 00:11:03,863 --> 00:11:05,832 As you mentioned, I'm the head of media outreach, 295 00:11:05,832 --> 00:11:09,402 and I work on a team called the Google News Lab. 296 00:11:09,402 --> 00:11:12,839 As part of that, we also have a team 297 00:11:12,839 --> 00:11:15,642 that looks at Google Trends data. 298 00:11:16,743 --> 00:11:20,046 As people, for example, are watching a debate, 299 00:11:20,046 --> 00:11:22,682 or watching the Super Bowl, or the Oscars, 300 00:11:22,682 --> 00:11:25,652 or whatever it is, and they want to know more. 301 00:11:25,652 --> 00:11:27,053 They get curious. 302 00:11:27,053 --> 00:11:28,955 They want some context around something they saw. 303 00:11:28,955 --> 00:11:31,257 It could be outside of a temporal event like that, 304 00:11:31,257 --> 00:11:34,494 but we see those queries come in. 305 00:11:34,494 --> 00:11:37,297 It's all anonymized, aggregated data, 306 00:11:37,297 --> 00:11:40,633 but we see the insights of what's on the mind of people 307 00:11:40,633 --> 00:11:42,769 when they're watching a big sporting event, 308 00:11:42,769 --> 00:11:46,105 or which celebrities are they interested in, 309 00:11:46,105 --> 00:11:47,807 which candidates, which issues, 310 00:11:47,807 --> 00:11:50,009 you know, what's front-of-mind for anybody. 311 00:11:50,009 --> 00:11:53,212 And then we share that data through our Twitter handle. 312 00:11:53,212 --> 00:11:56,983 At Google Trends there's a data curation team 313 00:11:56,983 --> 00:11:59,285 that works on that. 314 00:11:59,285 --> 00:12:01,721 I think it's valuable, certainly for the media 315 00:12:01,721 --> 00:12:05,358 who wants to try to tell a story about something, 316 00:12:05,358 --> 00:12:07,560 but potentially for marketers, 317 00:12:07,560 --> 00:12:10,229 for companies who want to see what people care about, 318 00:12:10,229 --> 00:12:11,998 what pushed them to actually search for something. 319 00:12:11,998 --> 00:12:14,133 You know, during the Super Bowl, for example, 320 00:12:14,133 --> 00:12:17,103 we looked at the most searched commercials 321 00:12:17,103 --> 00:12:19,105 that were up on YouTube. 322 00:12:20,440 --> 00:12:23,543 The most searched commercial was actually the one with 323 00:12:23,543 --> 00:12:25,745 the couple that was running away from the bears, 324 00:12:25,745 --> 00:12:27,113 and it was a car where you can start 325 00:12:27,113 --> 00:12:28,281 with a voice search command, 326 00:12:28,281 --> 00:12:30,416 and you know, they drove away. 327 00:12:31,851 --> 00:12:34,020 You could argue whether that was the best commercial or not, 328 00:12:34,020 --> 00:12:35,154 but it turns out that was the one 329 00:12:35,154 --> 00:12:38,224 that most people were searching for. 330 00:12:38,224 --> 00:12:41,394 So, it kind of provides some interesting data points 331 00:12:41,394 --> 00:12:43,463 for the public at large. 332 00:12:43,463 --> 00:12:45,531 People want to see it, and we do just, 333 00:12:45,531 --> 00:12:47,667 you know, sort of put it out there, 334 00:12:47,667 --> 00:12:50,903 and let folks analyze it however they like. 335 00:12:50,903 --> 00:12:53,906 - I know that obviously you got a lot in the politics realm 336 00:12:53,906 --> 00:12:54,807 going on right now. 337 00:12:54,807 --> 00:12:56,275 - [Daniel] Yeah. 338 00:12:56,275 --> 00:12:57,810 - But that was one, there was an interesting story 339 00:12:57,810 --> 00:13:01,214 that you told of, was it Marco Rubio that had talked about, 340 00:13:01,214 --> 00:13:02,148 I'll let you tell the story. 341 00:13:02,148 --> 00:13:03,082 - Yeah, yeah, no. 342 00:13:03,082 --> 00:13:04,617 You're hitting on it exactly. 343 00:13:05,485 --> 00:13:08,788 During one of the debates that was Marco Rubio, 344 00:13:08,788 --> 00:13:10,957 saying something to the effect of, you know, 345 00:13:10,957 --> 00:13:12,792 we don't need more philosophers, 346 00:13:12,792 --> 00:13:15,828 you know, we need more welders, not philosophers. 347 00:13:15,828 --> 00:13:17,096 I think he might have said something about 348 00:13:17,096 --> 00:13:20,299 how they make a decent salary, or something. 349 00:13:20,299 --> 00:13:22,535 So we're always looking for those moments, 350 00:13:22,535 --> 00:13:24,003 you know, during the debate. 351 00:13:24,003 --> 00:13:26,105 Like when do people during the second screen experience, 352 00:13:26,105 --> 00:13:27,040 go to their computer? 353 00:13:27,040 --> 00:13:28,608 And that was one of them. 354 00:13:28,608 --> 00:13:31,477 We saw a spike in, not only in people looking for 355 00:13:31,477 --> 00:13:36,482 what did he say, but a search spike around welding classes. 356 00:13:36,716 --> 00:13:39,852 So people actually taking that initiative to go, 357 00:13:39,852 --> 00:13:42,689 and potentially become a welder, 358 00:13:42,689 --> 00:13:44,691 as a result of those comments. 359 00:13:45,925 --> 00:13:49,128 We see those spikes happen throughout you know, the debates. 360 00:13:49,128 --> 00:13:52,632 As we get into the sort of general election, 361 00:13:52,632 --> 00:13:55,902 we'll be looking at the presidential debates. 362 00:13:55,902 --> 00:13:57,403 - [Jeremy] RIght. 363 00:13:57,403 --> 00:13:59,872 - We did this four years ago, but this is the first time 364 00:13:59,872 --> 00:14:02,875 that we're making real-time data available. 365 00:14:02,875 --> 00:14:05,078 Four years ago, when we did this, 366 00:14:05,078 --> 00:14:09,549 we had to wait a period of time after a debate had ended, 367 00:14:09,549 --> 00:14:11,417 to go back, and engineers look at the data. 368 00:14:11,417 --> 00:14:12,351 Now it's all real-time. 369 00:14:12,351 --> 00:14:14,554 We have a horse race graphic 370 00:14:14,554 --> 00:14:15,822 where you can see search interest 371 00:14:15,822 --> 00:14:18,057 around each candidate, minute by minute. 372 00:14:18,057 --> 00:14:20,993 What did somebody say that really pushed them to search? 373 00:14:20,993 --> 00:14:22,528 You know, we look at the different issues 374 00:14:22,528 --> 00:14:23,930 that people are searching for. 375 00:14:23,930 --> 00:14:26,833 If somebody does start talking about gun control, 376 00:14:26,833 --> 00:14:30,169 does that really push people to search for gun control? 377 00:14:31,070 --> 00:14:34,640 I think it's an interesting reflection of the electorate, 378 00:14:34,640 --> 00:14:37,043 and what matters to people. 379 00:14:37,043 --> 00:14:38,644 It's the kind of stuff that you may not be comfortable 380 00:14:38,644 --> 00:14:39,946 sharing on social, you know? 381 00:14:39,946 --> 00:14:43,483 You might now want to say hey everybody, 382 00:14:43,483 --> 00:14:45,284 I'm interested in being a welder. 383 00:14:45,284 --> 00:14:46,919 Does anybody know some local welding classes? 384 00:14:46,919 --> 00:14:49,155 It just maybe wouldn't make sense to do it on social, 385 00:14:49,155 --> 00:14:51,491 but you feel like you want to do it on search. 386 00:14:51,491 --> 00:14:53,559 So it's almost more of a reflection of kind of 387 00:14:53,559 --> 00:14:55,461 the true self, if you will. 388 00:14:56,429 --> 00:14:57,930 - Obviously, you're on the front lines, 389 00:14:57,930 --> 00:15:01,467 and you talk about technology things like virtual reality. 390 00:15:01,467 --> 00:15:03,302 Give us an idea of some of the hot things. 391 00:15:03,302 --> 00:15:05,872 Google's working pretty heavily, and behind-the-scenes 392 00:15:05,872 --> 00:15:07,406 obviously than what we know as the public, 393 00:15:07,406 --> 00:15:09,142 but lots of really cool things. 394 00:15:09,142 --> 00:15:10,510 Cars that drive themselves and-- 395 00:15:10,510 --> 00:15:11,677 - Yeah. 396 00:15:11,677 --> 00:15:14,547 - Technology is so just massively 397 00:15:14,547 --> 00:15:16,048 rapidly changing. 398 00:15:16,048 --> 00:15:17,383 Talk about some of the major ones. 399 00:15:17,383 --> 00:15:18,785 Virtual reality, some of the things 400 00:15:18,785 --> 00:15:19,652 you guys are doin' there. 401 00:15:19,652 --> 00:15:20,820 - Sure. 402 00:15:22,221 --> 00:15:25,158 Our team is a very cross-product team. 403 00:15:25,158 --> 00:15:28,795 In other words, we look at trends, and search, 404 00:15:28,795 --> 00:15:31,864 and YouTube, and data visualization, 405 00:15:31,864 --> 00:15:33,800 and all kinds of things. 406 00:15:33,800 --> 00:15:35,868 Some teams within Google are much more vertical, right? 407 00:15:35,868 --> 00:15:37,537 So we kind of have a very panoramic view, 408 00:15:37,537 --> 00:15:40,540 or try to have a panoramic view of how tools 409 00:15:40,540 --> 00:15:43,810 apply to journalists, and newsrooms, and so on. 410 00:15:44,677 --> 00:15:46,546 By extension, we look at virtual reality, 411 00:15:46,546 --> 00:15:50,116 which has become a very hot topic 412 00:15:50,116 --> 00:15:53,252 for a lot of broadcasters and publishers. 413 00:15:53,252 --> 00:15:56,255 They want to think about new ways to tell stories. 414 00:15:56,255 --> 00:15:59,625 We have Google Cardboard, which if folks haven't seen it, 415 00:15:59,625 --> 00:16:02,395 it literally is made of cardboard. 416 00:16:02,395 --> 00:16:04,630 You fold it together, put your phone in it. 417 00:16:04,630 --> 00:16:06,999 There's a cardboard app, you hold it up to your head, 418 00:16:06,999 --> 00:16:12,104 and you can look around and see 360 video, 419 00:16:12,104 --> 00:16:14,907 there are different apps that are created 420 00:16:14,907 --> 00:16:17,643 to put people into different situations. 421 00:16:18,978 --> 00:16:20,913 It's, I think, for a lot of people, really exciting. 422 00:16:20,913 --> 00:16:22,815 It's a new way of immersing someone 423 00:16:22,815 --> 00:16:26,452 in an empathic point of view. 424 00:16:28,721 --> 00:16:32,758 That I think, there have been huge advances in that already. 425 00:16:32,758 --> 00:16:34,260 Of course, there are other manufacturers 426 00:16:34,260 --> 00:16:36,662 that are out there creating different devices. 427 00:16:36,662 --> 00:16:39,632 Some of them cost more than others. 428 00:16:39,632 --> 00:16:41,367 Thinking about the production side of it, 429 00:16:41,367 --> 00:16:44,937 that costs are coming down, how to capture 360 video, 430 00:16:44,937 --> 00:16:46,339 how to stitch it together-- 431 00:16:46,339 --> 00:16:47,640 - [Jeremy] Which you did that at the White House. 432 00:16:47,640 --> 00:16:48,674 - That-- 433 00:16:48,674 --> 00:16:49,742 - Shot of the White House. 434 00:16:49,742 --> 00:16:51,010 - [Daniel] That's right. 435 00:16:51,010 --> 00:16:52,578 - It's just so neat to how you use technology 436 00:16:52,578 --> 00:16:53,546 to be able to tell stories. 437 00:16:53,546 --> 00:16:54,480 - Yeah. 438 00:16:54,480 --> 00:16:55,681 We did have a chance to do it. 439 00:16:55,681 --> 00:16:59,051 The first 360 image with the president, 440 00:17:00,686 --> 00:17:01,954 after the State of the Union 441 00:17:01,954 --> 00:17:02,889 we were there with YouTube creators, 442 00:17:02,889 --> 00:17:04,523 and we were in the east wing, 443 00:17:04,523 --> 00:17:08,027 and we captured a 360 with the president. 444 00:17:08,027 --> 00:17:10,630 You could actually see, kind of, everything around. 445 00:17:10,630 --> 00:17:13,633 The beauty of 360 is that you can see everything. 446 00:17:13,633 --> 00:17:14,867 Of course, if we did one right now, 447 00:17:14,867 --> 00:17:17,303 you would see the camera guys, and the curtain, 448 00:17:17,303 --> 00:17:19,739 and the whole thing, right? 449 00:17:19,739 --> 00:17:20,973 Sometimes it's a trade-off for, 450 00:17:20,973 --> 00:17:23,409 it's a very different way of telling stories. 451 00:17:23,409 --> 00:17:25,878 If you're using video, for example, with 360 video, 452 00:17:25,878 --> 00:17:27,446 all of a sudden there's no B-Roll, right? 453 00:17:27,446 --> 00:17:29,248 Because everything's just there all the time. 454 00:17:29,248 --> 00:17:30,449 - [Jeremy] Right. 455 00:17:30,449 --> 00:17:32,985 - How do you do an interview in 360, 456 00:17:32,985 --> 00:17:35,521 because you can't sort of cut back and forth. 457 00:17:35,521 --> 00:17:36,856 There's just a lot. 458 00:17:36,856 --> 00:17:39,492 If you're using animation, let's say. 459 00:17:39,492 --> 00:17:43,462 There are folks looking at how to recreate a news story. 460 00:17:43,462 --> 00:17:46,899 If there was a police shooting on the street, or something, 461 00:17:46,899 --> 00:17:48,668 and you wanted to digitally animate, 462 00:17:48,668 --> 00:17:50,703 recreate what that was like, and show people, 463 00:17:50,703 --> 00:17:52,705 you know, these are the conditions 464 00:17:52,705 --> 00:17:54,307 when that shooting happened. 465 00:17:54,307 --> 00:17:56,242 How accurate do you have to be 466 00:17:56,242 --> 00:17:57,810 to show they have the lighting? 467 00:17:57,810 --> 00:17:59,445 Where was the person? 468 00:17:59,445 --> 00:18:01,714 Did he pull his gun at what moment, right? 469 00:18:01,714 --> 00:18:04,850 All these ethical considerations. 470 00:18:04,850 --> 00:18:07,753 It's all brand-new for, not just for newsrooms, 471 00:18:07,753 --> 00:18:11,157 but for other people, brands that are using it, and so on. 472 00:18:11,157 --> 00:18:14,226 Yeah, it's a big, hot topic for a lot of people. 473 00:18:14,226 --> 00:18:16,128 - Well obviously that's where we could spend a whole show 474 00:18:16,128 --> 00:18:17,296 in and of itself. 475 00:18:17,296 --> 00:18:18,230 Probably like a whole series of shows 476 00:18:18,230 --> 00:18:19,198 just talking about technology, 477 00:18:19,198 --> 00:18:20,366 and everything that's going on. 478 00:18:20,366 --> 00:18:21,801 I do want to talk about the book. 479 00:18:21,801 --> 00:18:23,202 The Digital Diet is the book. 480 00:18:23,202 --> 00:18:25,037 The four-step plan to break your tech addiction, 481 00:18:25,037 --> 00:18:26,706 and regain balance in your life. 482 00:18:26,706 --> 00:18:29,041 And that's what it's all about, is regaining balance. 483 00:18:29,041 --> 00:18:31,344 As we were talking before, the moment with the sharks. 484 00:18:31,344 --> 00:18:32,945 You realized wait a second. 485 00:18:32,945 --> 00:18:35,414 Also, too many, you were just getting off of traveling 486 00:18:35,414 --> 00:18:36,248 with your wife. 487 00:18:36,248 --> 00:18:37,149 - Mm-hmm, that's right. 488 00:18:37,149 --> 00:18:38,084 - She's like, wait a second. 489 00:18:38,084 --> 00:18:38,951 Please put your phone down. 490 00:18:38,951 --> 00:18:40,219 - (laughs) Yeah. 491 00:18:40,219 --> 00:18:42,321 - You realized, and you were on the front lines 492 00:18:42,321 --> 00:18:44,523 way early being a tech reporter, 493 00:18:44,523 --> 00:18:47,093 saying wait a second, what is technology doing to me? 494 00:18:47,093 --> 00:18:49,462 How is it affecting my relationships? 495 00:18:49,462 --> 00:18:51,030 Not only with my friends and family, 496 00:18:51,030 --> 00:18:53,299 but with my wife, and now your children. 497 00:18:53,299 --> 00:18:54,233 - [Daniel] Mm-hmm. 498 00:18:54,233 --> 00:18:55,668 - Talk about though, the book, 499 00:18:55,668 --> 00:18:57,136 and obviously we kind of covered 500 00:18:57,136 --> 00:18:58,437 why you wrote it a little bit, 501 00:18:58,437 --> 00:19:00,139 but talk about some of the main things. 502 00:19:00,139 --> 00:19:02,742 Because there's really some great information there 503 00:19:02,742 --> 00:19:05,411 on a test that you can take to figure out 504 00:19:05,411 --> 00:19:08,247 kind of like your BMI, but your virtual weight index. 505 00:19:08,247 --> 00:19:09,515 There's all sorts of good information here. 506 00:19:09,515 --> 00:19:11,417 - Yeah, thank you for teeing that up. 507 00:19:12,518 --> 00:19:15,087 The book was driven by a personal experience, as you say. 508 00:19:15,087 --> 00:19:16,922 That I felt just overwhelmed, 509 00:19:16,922 --> 00:19:21,594 and was not managing my technology effectively. 510 00:19:21,594 --> 00:19:22,828 I always felt like I had to post something 511 00:19:22,828 --> 00:19:24,430 on social media as it happened. 512 00:19:24,430 --> 00:19:27,233 I was in a social setting. 513 00:19:27,233 --> 00:19:31,103 I was the person who was like this, kind of constantly. 514 00:19:31,103 --> 00:19:32,738 I just wasn't aware. 515 00:19:32,738 --> 00:19:36,709 And by virtue of my job, I just kind of had access 516 00:19:36,709 --> 00:19:37,843 to all the stuff. 517 00:19:37,843 --> 00:19:40,346 I mean more than the average person. 518 00:19:40,346 --> 00:19:42,014 So the book started as a blog. 519 00:19:42,014 --> 00:19:44,850 It started as me just saying hey, everybody. 520 00:19:44,850 --> 00:19:47,286 In fact, when I announced... 521 00:19:48,387 --> 00:19:49,822 Announced. 522 00:19:49,822 --> 00:19:51,057 There wasn't some like, big national announcement. 523 00:19:51,057 --> 00:19:52,858 When I posted the blog, I was working at CBS, 524 00:19:52,858 --> 00:19:54,627 and I said I'm gonna take eight months, 525 00:19:54,627 --> 00:19:56,562 or I'm gonna take some time off social media. 526 00:19:56,562 --> 00:19:58,931 I'm just gonna quit, right? 527 00:19:58,931 --> 00:20:03,135 I got emails from some of my colleagues and contemporaries 528 00:20:03,135 --> 00:20:04,970 who work in tech reporting and stuff. 529 00:20:04,970 --> 00:20:06,739 They were like, are you crazy? 530 00:20:06,739 --> 00:20:08,140 What you do you mean you're gonna like quit? 531 00:20:08,140 --> 00:20:09,809 - [Jeremy] You're the tech guy! 532 00:20:09,809 --> 00:20:11,744 - This is like completely anathema 533 00:20:11,744 --> 00:20:13,112 to what you're supposed to, you're supposed to be like 534 00:20:13,112 --> 00:20:15,147 embracing everything. 535 00:20:15,147 --> 00:20:17,249 I said I can't do it anymore. 536 00:20:17,249 --> 00:20:18,818 And the people were kind of like, concerned. 537 00:20:18,818 --> 00:20:21,721 They were like, ooh wow, he's like kinda lost it. 538 00:20:21,721 --> 00:20:24,657 I said I just have to do it, for me. 539 00:20:24,657 --> 00:20:26,158 It did start out as a very personal journey. 540 00:20:26,158 --> 00:20:28,894 I don't think I quite ever imagined it becoming a book. 541 00:20:28,894 --> 00:20:31,831 As time went on, I heard from people who said like, 542 00:20:31,831 --> 00:20:33,365 I have this problem, you know. 543 00:20:33,365 --> 00:20:35,201 So it changed from being so much about me, 544 00:20:35,201 --> 00:20:38,070 but more about like collectively, how can we approach this? 545 00:20:38,070 --> 00:20:39,939 - The average person checks their cell phone, 546 00:20:39,939 --> 00:20:41,640 what, 125 times a day? 547 00:20:41,640 --> 00:20:43,109 - Right? 548 00:20:43,109 --> 00:20:45,444 I mean this is the kind of data, that when you look at it, 549 00:20:45,444 --> 00:20:48,180 and you think, what do I do with all that time? 550 00:20:48,180 --> 00:20:50,416 You know, 125 times per day. 551 00:20:50,416 --> 00:20:52,952 And is it productive, and should I be doing something else, 552 00:20:52,952 --> 00:20:54,987 or put my phone away entirely? 553 00:20:56,122 --> 00:20:57,356 It's different for everybody, right? 554 00:20:57,356 --> 00:21:00,059 There are food parallels 555 00:21:01,460 --> 00:21:02,561 by design here, right? 556 00:21:02,561 --> 00:21:05,030 When you think about food choices. 557 00:21:05,030 --> 00:21:08,701 We all have to, we make lots of different choices. 558 00:21:08,701 --> 00:21:10,569 At Google for example, talk about food, 559 00:21:10,569 --> 00:21:13,739 there are healthy choices that might be in a clear case, 560 00:21:13,739 --> 00:21:15,107 and then the unhealthy stuff, 561 00:21:15,107 --> 00:21:17,143 like maybe some candy, and so on. 562 00:21:17,143 --> 00:21:18,677 It's there, but it's a little hidden. 563 00:21:18,677 --> 00:21:21,514 It's in an opaque container, so you have to make a choice 564 00:21:21,514 --> 00:21:22,982 to go get that, right? 565 00:21:22,982 --> 00:21:24,884 Well, it's the same with technology. 566 00:21:24,884 --> 00:21:27,553 We may or may not use it for something healthy and positive. 567 00:21:27,553 --> 00:21:30,890 It may or may not have consequences of some kind. 568 00:21:30,890 --> 00:21:34,059 It may or may not help us from a well-being standpoint. 569 00:21:34,059 --> 00:21:37,229 If we don't get enough sleep, or if we're not in touch 570 00:21:37,229 --> 00:21:38,664 with our own identity anymore, 571 00:21:38,664 --> 00:21:41,600 and we're just projecting ourselves to the world. 572 00:21:41,600 --> 00:21:44,603 So, there are a lot of parallels with food. 573 00:21:44,603 --> 00:21:47,006 You mentioned the virtual weight index, 574 00:21:47,006 --> 00:21:49,575 which is based on the BMI, which everybody knows, 575 00:21:49,575 --> 00:21:51,844 is just kind of this rudimentary equation 576 00:21:51,844 --> 00:21:52,811 of your height and your weight, 577 00:21:52,811 --> 00:21:55,314 and is this a healthy profile. 578 00:21:55,314 --> 00:21:57,016 Same idea with the virtual weight index, 579 00:21:57,016 --> 00:21:59,718 which is based on all the weight that you can't see. 580 00:21:59,718 --> 00:22:04,056 All of the passwords, and devices, and services, 581 00:22:04,056 --> 00:22:05,324 and games, and all the rest of it, 582 00:22:05,324 --> 00:22:07,092 that we kind of carry with us all the time. 583 00:22:07,092 --> 00:22:08,894 It's like digital baggage. 584 00:22:09,895 --> 00:22:12,364 We're not always aware of what it's doing to us, 585 00:22:12,364 --> 00:22:14,333 and we're not also thinking necessarily about 586 00:22:14,333 --> 00:22:16,735 do we really need this, and should we sort of, 587 00:22:16,735 --> 00:22:18,137 move onto something else? 588 00:22:18,137 --> 00:22:20,239 I know this sounds counter to working at Google, 589 00:22:20,239 --> 00:22:22,241 and it's like wait, this guy's tellin' us 590 00:22:22,241 --> 00:22:23,976 to not use our technology? 591 00:22:23,976 --> 00:22:24,944 That's actually not what I'm saying. 592 00:22:24,944 --> 00:22:25,978 I'm just saying use it-- 593 00:22:25,978 --> 00:22:27,580 - Use Google, just have balance. 594 00:22:27,580 --> 00:22:28,581 - Yes. (laughs) 595 00:22:28,581 --> 00:22:29,748 You know? 596 00:22:29,748 --> 00:22:32,351 And use it in a way that's mindful 597 00:22:32,351 --> 00:22:34,620 of whatever you want to use it for. 598 00:22:34,620 --> 00:22:36,021 - Talk about some of the tips, 599 00:22:36,021 --> 00:22:38,490 'cause I know that we running close to the end time. 600 00:22:38,490 --> 00:22:39,692 - [Daniel] Yeah. 601 00:22:39,692 --> 00:22:41,126 - You have a ton of great tips in here. 602 00:22:41,126 --> 00:22:42,628 - [Daniel] Hmm. 603 00:22:42,628 --> 00:22:44,763 - One of my favorites is when you're out at a restaurant, 604 00:22:44,763 --> 00:22:46,665 have everybody stack their cell phones, 605 00:22:46,665 --> 00:22:49,168 and whoever touches it first has to pay the bill. 606 00:22:49,168 --> 00:22:50,336 - [Daniel] Yeah. 607 00:22:50,336 --> 00:22:51,904 - But share some of the tips. 608 00:22:51,904 --> 00:22:52,905 Maybe a few of your favorites. 609 00:22:52,905 --> 00:22:53,839 - Sure. 610 00:22:53,839 --> 00:22:55,708 Phone stack is a good one. 611 00:22:55,708 --> 00:22:57,543 I think for me personally, 612 00:22:57,543 --> 00:23:01,580 not charging smartphone in the bedroom is another one. 613 00:23:01,580 --> 00:23:03,382 That became a real issue with my wife and I. 614 00:23:03,382 --> 00:23:04,850 She had a nickname for me. 615 00:23:04,850 --> 00:23:07,019 It was glow-worm, because my face was always illuminated 616 00:23:07,019 --> 00:23:08,754 by a screen at night. 617 00:23:08,754 --> 00:23:11,690 We agreed, and we charge them in the kitchen, right? 618 00:23:11,690 --> 00:23:13,359 It's fine. 619 00:23:13,359 --> 00:23:16,095 I wake up, and it's not the first thing that I do. 620 00:23:16,095 --> 00:23:19,265 Now granted it's probably within the first 10 or 15 minutes, 621 00:23:19,265 --> 00:23:22,434 but I don't roll over and that's immediately what I do. 622 00:23:22,434 --> 00:23:24,603 I might like open the curtains or the blinds, 623 00:23:24,603 --> 00:23:26,672 and see the world, right, first. 624 00:23:26,672 --> 00:23:29,174 It takes a minute or two. 625 00:23:29,174 --> 00:23:31,143 That, to me, can really be helpful, 626 00:23:31,143 --> 00:23:32,811 and potentially give you better sleep, 627 00:23:32,811 --> 00:23:34,079 because I think when the phone's in the room, 628 00:23:34,079 --> 00:23:37,082 you're always tempted to just go and look at it. 629 00:23:37,082 --> 00:23:39,251 A couple others, I mean I would say, 630 00:23:39,251 --> 00:23:42,221 I hope no one from Google is listening right at this minute, 631 00:23:42,221 --> 00:23:45,257 but I turn off my work email notifications. 632 00:23:45,257 --> 00:23:46,525 If I want to check my work email, 633 00:23:46,525 --> 00:23:48,761 it's more of a proactive decision. 634 00:23:48,761 --> 00:23:51,196 I will go into my work email, and I will look at it, 635 00:23:51,196 --> 00:23:53,599 but I'm not getting the pings at the top of my-- 636 00:23:53,599 --> 00:23:54,533 - [Jeremy] Right. 637 00:23:54,533 --> 00:23:55,501 You're choosing when to check. 638 00:23:55,501 --> 00:23:56,969 - Right. 639 00:23:56,969 --> 00:23:59,838 That feels like I have a little more control over that, 640 00:23:59,838 --> 00:24:03,075 because you could check email 24/7, if you wanted to. 641 00:24:04,009 --> 00:24:08,147 The last one I think, is with out-of-office messages, 642 00:24:08,147 --> 00:24:10,015 and we all use them, you know. 643 00:24:10,015 --> 00:24:12,184 You go on vacation, and you set something up. 644 00:24:12,184 --> 00:24:15,487 I think really being strict about 645 00:24:15,487 --> 00:24:17,956 when you adhere to what that says. 646 00:24:17,956 --> 00:24:21,827 If it says, if your message says I am not available, 647 00:24:21,827 --> 00:24:23,562 or I am offline, whatever it is? 648 00:24:23,562 --> 00:24:25,631 Then you just have to be not available, 649 00:24:25,631 --> 00:24:28,233 unless it's some crazy emergency, right? 650 00:24:28,233 --> 00:24:30,436 Otherwise, it's just a slippery slope of 651 00:24:30,436 --> 00:24:31,770 responding to this one, and making an exception. 652 00:24:31,770 --> 00:24:33,105 - Well share what your friend does 653 00:24:33,105 --> 00:24:34,606 'cause I absolutely love it. 654 00:24:34,606 --> 00:24:36,108 I'm totally stealing this, but show what your friend does. 655 00:24:36,108 --> 00:24:38,410 - So this is somebody at Google. 656 00:24:39,445 --> 00:24:41,280 I actually know a number of people who do this. 657 00:24:41,280 --> 00:24:43,649 When they go on vacation they will say, 658 00:24:43,649 --> 00:24:48,287 I am currently out of the office until such and such date. 659 00:24:48,287 --> 00:24:51,757 And when I return, I will be deleting every email 660 00:24:51,757 --> 00:24:53,492 that I have received during that time. 661 00:24:53,492 --> 00:24:55,194 If you would like to get in touch with me, 662 00:24:55,194 --> 00:24:58,163 or if it's important, please be prepared to resend it 663 00:24:58,163 --> 00:24:59,531 on that day when I come back. 664 00:24:59,531 --> 00:25:01,667 It's kind of like email bankruptcy. 665 00:25:01,667 --> 00:25:03,502 They're just like, I don't want to deal with 666 00:25:03,502 --> 00:25:04,870 you know, all of these emails. 667 00:25:04,870 --> 00:25:07,639 And we all dread it, coming back to the office. 668 00:25:07,639 --> 00:25:09,708 So he's just decided to put it on everybody else. 669 00:25:09,708 --> 00:25:10,509 - [Jeremy] I love it. 670 00:25:10,509 --> 00:25:11,410 - So, yeah. 671 00:25:11,410 --> 00:25:13,312 - So, tell us where we can, 672 00:25:13,312 --> 00:25:15,047 'cause obviously you've got Twitter handles. 673 00:25:15,047 --> 00:25:16,215 You've got all that good stuff. 674 00:25:16,215 --> 00:25:18,283 But where can we follow the conversations? 675 00:25:18,283 --> 00:25:19,451 Where can we get the analytics? 676 00:25:19,451 --> 00:25:20,386 Where can we go to get the information? 677 00:25:20,386 --> 00:25:21,053 - Yeah. 678 00:25:21,053 --> 00:25:22,521 A few places. 679 00:25:22,521 --> 00:25:23,756 I would say, if you want to know more about the news lab 680 00:25:23,756 --> 00:25:26,792 and what we do, it's just g.co/newslab, 681 00:25:26,792 --> 00:25:29,228 or @GoogleNewsLab, is the Twitter handle. 682 00:25:29,228 --> 00:25:32,498 Our trends data, google.com/trends, 683 00:25:32,498 --> 00:25:34,433 or @GoogleTrends. 684 00:25:34,433 --> 00:25:35,634 We push all of that out. 685 00:25:35,634 --> 00:25:38,203 We make some graphics and visualizations 686 00:25:38,203 --> 00:25:40,873 to make it kind of look fun. 687 00:25:40,873 --> 00:25:42,341 Yeah, and if you're interested in more 688 00:25:42,341 --> 00:25:45,277 about The Digital Diet book, it's TheDigitalDietBook.com. 689 00:25:45,277 --> 00:25:46,712 Yeah. 690 00:25:46,712 --> 00:25:48,881 No shortage of stuff there about the team and us-- 691 00:25:48,881 --> 00:25:52,017 - Lots of very helpful information. 692 00:25:52,017 --> 00:25:53,552 Greatly appreciate you comin' on the show. 693 00:25:53,552 --> 00:25:55,387 Thank you everybody, for watching a conversation 694 00:25:55,387 --> 00:25:56,989 with Daniel Sieberg. 695 00:25:56,989 --> 00:26:00,989 (ambient music)