- Weirdly enough, the pandemic created a whole new customer base with moms and dads who are now thrusted, being home with their kids, trying to figure out how to homeschool and manage working from home. With two parents, all of a sudden, they're both knocking on the door, trying to figure out how they can quote unquote get some relief about, you know, we survived and to this day, you know, we're still trying to figure out how to reinvent the business and stay ahead of the game, but, just like liquor stores, you know, the cannabis industry has created some new customers, you know, with people who need some recreational relief and, you know, that's what we're there for.