1 00:00:00,000 --> 00:00:02,635 cc >> Welcome back, everybody. 2 00:00:02,635 --> 00:00:05,505 This is Entrepreneurship in Society. 3 00:00:05,505 --> 00:00:08,942 It is a course that is offered through the University of 4 00:00:08,942 --> 00:00:11,478 Wisconsin School of Human Ecology. 5 00:00:11,478 --> 00:00:14,247 I'm Jeanan Yasiri Moe. As we begin today, I'd like to 6 00:00:14,247 --> 00:00:17,817 extend thanks to our partners in helping produce this class, the 7 00:00:17,817 --> 00:00:21,654 College of Engineering for their technical support, the UW Office 8 00:00:21,654 --> 00:00:25,992 of Corporate Relations for their support, and the Ewing Marion 9 00:00:25,992 --> 00:00:29,696 Kauffman Foundation which has provided financial support for 10 00:00:29,696 --> 00:00:32,332 this course over eight semesters. 11 00:00:32,332 --> 00:00:34,901 Additionally, we'd like to thank our media partners, Wisconsin 12 00:00:34,901 --> 00:00:38,505 Public Television, and their University Place crew for taping 13 00:00:38,505 --> 00:00:41,775 today's lecture. It's my special privilege to be 14 00:00:41,775 --> 00:00:44,911 able to introduce to you a special guest today, Michael 15 00:00:44,911 --> 00:00:48,848 Feldman, host of the wildly popular national radio program 16 00:00:48,848 --> 00:00:52,686 "Whad'Ya Know?" Michael was born and raised in 17 00:00:52,686 --> 00:00:56,056 Milwaukee, graduating from the UW in 1970. 18 00:00:56,056 --> 00:00:59,426 While teaching at an alternative high school here in Madison, he 19 00:00:59,426 --> 00:01:02,662 volunteered his services at a local public radio station, 20 00:01:02,662 --> 00:01:07,434 WORT, back in 1977 and soon landed his own Friday night 21 00:01:07,434 --> 00:01:11,237 call-in show called "Thanks For Calling." 22 00:01:11,237 --> 00:01:15,041 That experience eventually led him to Chicago's WGN radio to 23 00:01:15,041 --> 00:01:18,812 host their afternoon drive slot, and in 1985 Michael returned to 24 00:01:18,812 --> 00:01:22,749 the Wisconsin Public Radio network to host "Whad'Ya Know?" 25 00:01:22,749 --> 00:01:26,119 a weekly talk show. Today, "Whad'Ya Know?" 26 00:01:26,119 --> 00:01:30,557 is produced by Wisconsin Public Radio and broadcast across the 27 00:01:30,557 --> 00:01:35,995 US to 200 public radio stations and broadcast on Sirius and XM 28 00:01:35,995 --> 00:01:40,433 satellite radio. The show is streamed, podcast 29 00:01:40,433 --> 00:01:44,404 archived, and available on demand through various sources. 30 00:01:44,404 --> 00:01:49,409 I knew that Michael's story was an interesting one and one that 31 00:01:49,409 --> 00:01:53,079 really does speak to entrepreneurial thinking: 32 00:01:53,079 --> 00:01:58,184 innovation, risk-taking, as well as great wealth creation, 33 00:01:58,184 --> 00:02:00,787 especially for those in his audience. 34 00:02:00,787 --> 00:02:03,556 So it is my pleasure to introduce and to welcome, as our 35 00:02:03,556 --> 00:02:07,160 last speaker this semester, Michael Feldman. 36 00:02:07,160 --> 00:02:10,363 [APPLAUSE] >> Ah, geez. 37 00:02:10,363 --> 00:02:15,468 Well, thank you. Well, some of that is true. 38 00:02:15,468 --> 00:02:20,106 I don't know about the innovation, to tell you the 39 00:02:20,106 --> 00:02:22,442 truth. I do a public radio show so 40 00:02:22,442 --> 00:02:26,279 you've never heard it. I would say probably your 41 00:02:26,279 --> 00:02:31,017 grandmother might like me. Your grandfather probably 42 00:02:31,017 --> 00:02:33,586 doesn't. That's just sort of the way it 43 00:02:33,586 --> 00:02:37,424 splits, public radio. Some of you might be familiar 44 00:02:37,424 --> 00:02:39,859 with me. We've been on long enough now 45 00:02:39,859 --> 00:02:44,164 where we actually raised children in the show from birth 46 00:02:44,164 --> 00:02:49,169 to about age 25 or so. So you could be one of those 47 00:02:49,169 --> 00:02:51,671 kids that was raised on "Whad'Ya Know?" 48 00:02:51,671 --> 00:02:54,007 but it doesn't look that way just from the reaction I'm 49 00:02:54,007 --> 00:02:56,643 getting. Anyway, I am Michael Feldman. 50 00:02:56,643 --> 00:02:59,713 The show is called "Whad'Ya Know?" that I do. 51 00:02:59,713 --> 00:03:02,816 I used to be high school teacher, but it drove me to seek 52 00:03:02,816 --> 00:03:07,787 other forms of vocation. I don't know if any of you are 53 00:03:07,787 --> 00:03:11,991 in education, but you might find that same thing happens to you. 54 00:03:11,991 --> 00:03:18,198 So I taught here at Shabazz High School in Madison, which is the 55 00:03:18,198 --> 00:03:21,034 alternative high school, so-called because the kids went, 56 00:03:21,034 --> 00:03:26,239 like, every other time. Actually, my first radio show I 57 00:03:26,239 --> 00:03:30,610 had a show at a greasy spoon called Dolly's Fine Foods on 58 00:03:30,610 --> 00:03:33,246 Williamson Street. It was right across from the 59 00:03:33,246 --> 00:03:35,982 Crystal Corner bar, which you may already know. 60 00:03:35,982 --> 00:03:39,819 If you don't, you probably will. And I'd do a show there from 61 00:03:39,819 --> 00:03:43,123 6:00 to 9:00 in the morning each week day, and then I'd go and 62 00:03:43,123 --> 00:03:47,060 teach at Shabazz, and that worked out pretty good 63 00:03:47,060 --> 00:03:50,096 for a while. But after while I left that, and 64 00:03:50,096 --> 00:03:56,002 I got a job, actually, on Wisconsin Public Radio which it 65 00:03:56,002 --> 00:04:00,740 turns out the guy who runs Wisconsin Public Radio, ran at 66 00:04:00,740 --> 00:04:04,811 the time, heard my show from the greasy spoon and said this could 67 00:04:04,811 --> 00:04:07,514 work on public radio, and I pretty much proved that it 68 00:04:07,514 --> 00:04:11,985 couldn't. But I did several shows there. 69 00:04:11,985 --> 00:04:14,754 Then I got the call to go down to the big time in Chicago at 70 00:04:14,754 --> 00:04:18,191 WGN, which I found out actually stands for Who Goes Next in 71 00:04:18,191 --> 00:04:23,363 terms of personnel. And I lasted there the worst 72 00:04:23,363 --> 00:04:27,801 part of a year, actually, I like to call it. 73 00:04:27,801 --> 00:04:30,470 They teamed with a co-host, and I had actually never worked with 74 00:04:30,470 --> 00:04:34,074 anybody before. For me radio is me. 75 00:04:34,074 --> 00:04:37,811 You have a microphone and due to certain dysfunctions that I 76 00:04:37,811 --> 00:04:40,480 have, kind of a nervous disorder that I have, I can free 77 00:04:40,480 --> 00:04:44,217 associate and just keep talking about nothing. 78 00:04:44,217 --> 00:04:46,886 It worked very well in teaching high school, as you can imagine. 79 00:04:46,886 --> 00:04:49,255 [LAUGHTER] So I can do that 80 00:04:49,255 --> 00:04:51,825 endlessly, but working with someone else, they interrupt you 81 00:04:51,825 --> 00:04:54,627 flow. And they teamed with this woman 82 00:04:54,627 --> 00:04:57,697 who had been a traffic copter reporter. 83 00:04:57,697 --> 00:05:00,100 So she had a very loud voice because she had to be heard 84 00:05:00,100 --> 00:05:02,602 above the props of the helicopter. 85 00:05:02,602 --> 00:05:06,706 So I would go off on one tangent and she would just chop it down. 86 00:05:06,706 --> 00:05:11,845 It was horrible. That's why I never work with 87 00:05:11,845 --> 00:05:14,047 anyone. I shouldn't really be in a 88 00:05:14,047 --> 00:05:16,850 relationship with anyone. [LAUGHTER] 89 00:05:16,850 --> 00:05:18,952 I shouldn't really deal with anyone outside of 90 00:05:18,952 --> 00:05:21,654 myself and just stay in a bubble, and I'm okay in the 91 00:05:21,654 --> 00:05:24,124 bubble. Eventually, it got so bad, 92 00:05:24,124 --> 00:05:26,793 actually, we had to do the engineering for the other 93 00:05:26,793 --> 00:05:29,796 person, we'd switch off the pots and all that, the levels and 94 00:05:29,796 --> 00:05:36,136 stuff, and she kept potting me down and her up, and I would pot 95 00:05:36,136 --> 00:05:40,206 her down and me up. And finally they super glued the 96 00:05:40,206 --> 00:05:44,010 controls on the control board, WGN, World's Greatest Newspaper 97 00:05:44,010 --> 00:05:47,647 station. And they super glued them, and 98 00:05:47,647 --> 00:05:50,250 she was so loud on show that I was doing that I actually 99 00:05:50,250 --> 00:05:52,919 pounded on it with my fist until they bled trying to move her pot 100 00:05:52,919 --> 00:05:55,922 down so I couldn't hear that in my ears. 101 00:05:55,922 --> 00:06:00,093 So that's my history in commercial radio. 102 00:06:00,093 --> 00:06:04,798 Oh, and one weekend at WMAD in the cornfields there in Sun 103 00:06:04,798 --> 00:06:09,502 Prairie which didn't work out either because I didn't know you 104 00:06:09,502 --> 00:06:11,905 couldn't play what you wanted to. 105 00:06:11,905 --> 00:06:14,607 I'd never been on commercial radio before. 106 00:06:14,607 --> 00:06:17,510 On WORT we played pretty much whatever we wanted to and some 107 00:06:17,510 --> 00:06:21,681 pretty obscure things and a lot of strange music. 108 00:06:21,681 --> 00:06:24,651 But on commercial radio you don't do that. 109 00:06:24,651 --> 00:06:27,020 There's actually a play list, I was told by the program director 110 00:06:27,020 --> 00:06:29,756 the next morning. So I had an overnight in the 111 00:06:29,756 --> 00:06:32,158 cornfield there, and it was very strange to begin with because 112 00:06:32,158 --> 00:06:35,362 would call in and say my sister just had a newborn baby, could 113 00:06:35,362 --> 00:06:38,932 you play Hells Bells by AC/DC for her. 114 00:06:38,932 --> 00:06:43,803 Sure, okay, whatever, commercial radio, do that. 115 00:06:43,803 --> 00:06:46,339 So I played that but it's very bizarre because, literally, 116 00:06:46,339 --> 00:06:49,909 you're in a cornfield at WMAD, if it still exists. 117 00:06:49,909 --> 00:06:52,278 Does it? Probably does. 118 00:06:52,278 --> 00:06:55,048 It's called something else maybe. 119 00:06:55,048 --> 00:06:58,385 And so you have a window there, and all you see are corn, stalks 120 00:06:58,385 --> 00:07:01,121 of corn in the dark. This is the overnight show, and 121 00:07:01,121 --> 00:07:04,791 it's very scary. And so that lasted two weekends, 122 00:07:04,791 --> 00:07:08,328 and that was the end of commercial radio for me. 123 00:07:08,328 --> 00:07:10,663 But public radio is a good thing because you can stay on it as 124 00:07:10,663 --> 00:07:13,333 long as possible because no one notices you're there. 125 00:07:13,333 --> 00:07:17,771 I have flown under the radar for, like, 25 years just on this 126 00:07:17,771 --> 00:07:20,840 show alone. And people don't even realize 127 00:07:20,840 --> 00:07:23,176 that I'm still here so it's perfect. 128 00:07:23,176 --> 00:07:25,545 You really couldn't ask for anything better. 129 00:07:25,545 --> 00:07:27,881 I don't know if any of you are thinking about careers in radio. 130 00:07:27,881 --> 00:07:30,950 Anyone here radio oriented? TV? 131 00:07:30,950 --> 00:07:33,720 No. Comm arts? 132 00:07:33,720 --> 00:07:36,489 What's your thing? >> Comm arts, TV and film. 133 00:07:36,489 --> 00:07:38,692 >> TV and film? Okay, cool. 134 00:07:38,692 --> 00:07:41,961 I will say that, in terms of preparation for a career in comm 135 00:07:41,961 --> 00:07:46,433 arts, radio, TV, or what have you, I never took a course in 136 00:07:46,433 --> 00:07:50,103 it. And I'm not bragging about that. 137 00:07:50,103 --> 00:07:52,439 It just never occurred to me. I never really thought I was 138 00:07:52,439 --> 00:07:54,774 going to do that. I took English because I could 139 00:07:54,774 --> 00:07:58,478 speak it and write it. So that's cool. 140 00:07:58,478 --> 00:08:00,847 So I had an advantage, I thought, taking English courses, 141 00:08:00,847 --> 00:08:03,383 and I liked reading. And then I graduated and I 142 00:08:03,383 --> 00:08:09,055 figured I didn't see any ads for English majors wanted. 143 00:08:09,055 --> 00:08:12,092 So it was a question of what am I going to do for a living. 144 00:08:12,092 --> 00:08:15,895 You may run into this shortly. So I thought I could always 145 00:08:15,895 --> 00:08:17,931 teach. Those we can, do; those who 146 00:08:17,931 --> 00:08:20,333 can't, teach. The old saying. 147 00:08:20,333 --> 00:08:24,137 And so I took a year of education here at the 148 00:08:24,137 --> 00:08:28,942 university, teacher education, and there was an internship that 149 00:08:28,942 --> 00:08:32,912 open up in Kenosha at Tremper High School down in Kenosha. 150 00:08:32,912 --> 00:08:37,817 It was opened because the kid who had gone there to intern 151 00:08:37,817 --> 00:08:41,421 from Madison, these were the days, had shown up at the 152 00:08:41,421 --> 00:08:47,961 welcome dance at the country club wearing sandals. 153 00:08:47,961 --> 00:08:51,097 And they sent him home. They sent him packing because 154 00:08:51,097 --> 00:08:53,433 this is not going to work in Kenosha. 155 00:08:53,433 --> 00:08:57,704 So I took his opening. During my job interview they 156 00:08:57,704 --> 00:09:00,640 asked me, would you ever consider sitting in the yoga 157 00:09:00,640 --> 00:09:03,977 posture on your desk while teaching a class? 158 00:09:03,977 --> 00:09:06,413 And I said it never occurred to me. 159 00:09:06,413 --> 00:09:09,315 Which, of course, I did for the following three or four years. 160 00:09:09,315 --> 00:09:12,686 It was just those days. The war at home was going on in 161 00:09:12,686 --> 00:09:17,457 Madison, and in Kenosha some other sort of war was going on, 162 00:09:17,457 --> 00:09:20,960 the war against the factory. My students in Kenosha, 163 00:09:20,960 --> 00:09:23,830 universally, all they wanted was not to work in the factory. 164 00:09:23,830 --> 00:09:26,232 It was American Motors at that time. 165 00:09:26,232 --> 00:09:28,635 And they were great kids and everything, but they wanted to 166 00:09:28,635 --> 00:09:31,137 get out of Kenosha. That was their one consideration 167 00:09:31,137 --> 00:09:33,973 not the war or politics or anything else. 168 00:09:33,973 --> 00:09:36,843 But when I came down there, my first day when I saw the campus, 169 00:09:36,843 --> 00:09:41,114 there was smoke rising from Tremper High School. 170 00:09:41,114 --> 00:09:43,783 As I came down highway 50 and I see that smoke was rising. 171 00:09:43,783 --> 00:09:47,587 And I thought, my god, the war at home has reached Kenosha. 172 00:09:47,587 --> 00:09:52,492 And it turned out it was senior bratwurst day. 173 00:09:52,492 --> 00:09:54,928 That was my first indication that Madison is different from 174 00:09:54,928 --> 00:09:57,497 maybe some other places you'll run into. 175 00:09:57,497 --> 00:10:00,266 So take that for what it's worth. 176 00:10:00,266 --> 00:10:05,572 As far as being an entrepreneur, can you be something that you 177 00:10:05,572 --> 00:10:09,042 can't actually say? [LAUGHTER] 178 00:10:09,042 --> 00:10:12,545 I've been practicing, entrepreneur. 179 00:10:12,545 --> 00:10:14,781 I don't think I would be anything that is French, to 180 00:10:14,781 --> 00:10:16,783 begin with. That's a French word. 181 00:10:16,783 --> 00:10:19,419 I don't think there's a French word for me. 182 00:10:19,419 --> 00:10:24,190 Unless it's je ne sais quoi. So entre-manure I thought of. 183 00:10:24,190 --> 00:10:27,660 That was possibly me. I'm more of a contra-preneur or 184 00:10:27,660 --> 00:10:31,164 something. I never have made wealth because 185 00:10:31,164 --> 00:10:34,801 I got the list things, take risks, think innovatively, and 186 00:10:34,801 --> 00:10:38,705 create wealth. Now, just looking at wealth, I 187 00:10:38,705 --> 00:10:43,610 have made some money, but I've never created wealth because 188 00:10:43,610 --> 00:10:46,413 wealth, to me, is bigger than money or making a decent living. 189 00:10:46,413 --> 00:10:54,020 It's like creating wealth, something really big. 190 00:10:54,020 --> 00:10:56,356 I'm not sure what it is, to tell you the truth, but like creating 191 00:10:56,356 --> 00:10:58,792 wealth stream, a stream of wealth that other people can dip 192 00:10:58,792 --> 00:11:01,161 into. You know, wealth. 193 00:11:01,161 --> 00:11:03,630 Producing wealth, making wealth available. 194 00:11:03,630 --> 00:11:07,334 That, I don't do that. I don't know what that would be. 195 00:11:07,334 --> 00:11:10,437 Taking risks. I'm not a type A. 196 00:11:10,437 --> 00:11:13,273 Well, it depends what that stands for, I guess. 197 00:11:13,273 --> 00:11:19,012 I occasionally take risks but usually not intentionally. 198 00:11:19,012 --> 00:11:23,450 So there's that. I think, for me at this point in 199 00:11:23,450 --> 00:11:25,752 my life, getting up in the morning is a risk I take. 200 00:11:25,752 --> 00:11:28,221 [LAUGHTER] I do it slowly. 201 00:11:28,221 --> 00:11:31,558 Well, you're not there yet. I won't even tell you want's 202 00:11:31,558 --> 00:11:34,060 going to happen. You don't want to know, believe 203 00:11:34,060 --> 00:11:36,429 me. You wake up each morning sort of 204 00:11:36,429 --> 00:11:38,898 surprised that you're still here. 205 00:11:38,898 --> 00:11:41,368 That's different. So that's taking a risk, I'd 206 00:11:41,368 --> 00:11:45,005 say, to get out of bed and go into the world and so forth. 207 00:11:45,005 --> 00:11:47,640 But I'm not a type A. I can't imagine somebody wants 208 00:11:47,640 --> 00:11:52,612 to sailboard off of Jesus' arms in Rio there, off Sugarloaf 209 00:11:52,612 --> 00:11:56,316 Mountain, wherever that is. That would be cool, but I 210 00:11:56,316 --> 00:11:59,352 wouldn't do it. Or any sort of sport that's 211 00:11:59,352 --> 00:12:03,456 those sports they have now, those extreme sports. 212 00:12:03,456 --> 00:12:08,561 For me, getting out a chair is an extreme sport. 213 00:12:08,561 --> 00:12:11,498 Do I take risks? I take risks because I probably 214 00:12:11,498 --> 00:12:13,967 didn't know what I was getting into. 215 00:12:13,967 --> 00:12:17,337 So, for example, my career is not a typical career. 216 00:12:17,337 --> 00:12:21,574 There is nothing you'll see anywhere that is what I do for a 217 00:12:21,574 --> 00:12:24,444 living. So I had to invent it. 218 00:12:24,444 --> 00:12:27,247 So there's that. But it wasn't so much a risk as 219 00:12:27,247 --> 00:12:31,584 it was desperation. There's a slight difference 220 00:12:31,584 --> 00:12:35,021 between being desperate and doing anything and taking a 221 00:12:35,021 --> 00:12:40,660 calculated risk. So I'm not, like an investor 222 00:12:40,660 --> 00:12:45,632 might take a risk and so forth, I don't do that. 223 00:12:45,632 --> 00:12:50,136 Thinking innovatively. Once again, that's pretty 224 00:12:50,136 --> 00:12:54,708 subjective. Once, when I was a kid actually, 225 00:12:54,708 --> 00:12:59,379 I came up with the idea for The Clapper before it existed. 226 00:12:59,379 --> 00:13:03,583 You know, The Clapper, where your granny can clap her hands 227 00:13:03,583 --> 00:13:07,354 and the TV goes on or off. Unfortunately, it also shuts off 228 00:13:07,354 --> 00:13:10,857 her husbands hearing aid and pacemaker, but that's another... 229 00:13:10,857 --> 00:13:14,427 [LAUGHTER] That's probably a 230 00:13:14,427 --> 00:13:16,996 good thing for her. I don't know, it might be a good 231 00:13:16,996 --> 00:13:19,499 thing. But I never had an innovation 232 00:13:19,499 --> 00:13:22,135 unless it is the fact that I could make basically being me 233 00:13:22,135 --> 00:13:26,806 into a career. So that's pretty innovative in a 234 00:13:26,806 --> 00:13:30,944 way because, really, there's not much of a use, initially you 235 00:13:30,944 --> 00:13:35,281 wouldn't think there's much of a use for a Michael Feldman. 236 00:13:35,281 --> 00:13:39,285 I can see you agree. [LAUGHTER] 237 00:13:39,285 --> 00:13:43,456 So if you're doing something like in radio, now 238 00:13:43,456 --> 00:13:46,359 radio they have things that are called radio personalities but 239 00:13:46,359 --> 00:13:49,329 usually they're not. In fact, they told me on the 240 00:13:49,329 --> 00:13:52,665 radio, I won a contest in high school to be on the radio one 241 00:13:52,665 --> 00:13:56,736 time. I was shooting my mouth off and 242 00:13:56,736 --> 00:14:01,941 talking and play weird, Louie Louie and songs like that, and a 243 00:14:01,941 --> 00:14:05,712 guy afterward told me, it was Bob Berry, who was a very big DJ 244 00:14:05,712 --> 00:14:09,182 in Milwaukee at the time, rock DJ, the fifth Beatle, actually 245 00:14:09,182 --> 00:14:12,052 the five millionth and fifth Beatle but that's what he called 246 00:14:12,052 --> 00:14:15,755 himself, he said just play the records, give the weather and 247 00:14:15,755 --> 00:14:21,261 get out. He told me not to really 248 00:14:21,261 --> 00:14:24,464 consider that as a career. But there were radio 249 00:14:24,464 --> 00:14:27,167 personalities, and there's some leeway in terms of actually 250 00:14:27,167 --> 00:14:29,803 expressing something you feel about or something you think 251 00:14:29,803 --> 00:14:33,840 about and playing music that you think should be played that 252 00:14:33,840 --> 00:14:36,509 perhaps isn't being played and that sort of thing. 253 00:14:36,509 --> 00:14:39,079 But they don't encourage it. In fact, it almost doesn't exist 254 00:14:39,079 --> 00:14:41,481 anywhere. There's Rush Limbaugh now and 255 00:14:41,481 --> 00:14:46,186 guys like that and Howard Stern. They do have that leeway but 256 00:14:46,186 --> 00:14:48,988 they're very few and far between. 257 00:14:48,988 --> 00:14:54,461 So maybe that's innovation. Luck. 258 00:14:54,461 --> 00:14:57,897 I would advocate if you're going to have anything, have luck. 259 00:14:57,897 --> 00:15:02,736 Have good luck. You may, in fact, now for me the 260 00:15:02,736 --> 00:15:07,574 problem was teaching was cool but it wasn't going to be my 261 00:15:07,574 --> 00:15:13,313 life work. I was an artistic type. 262 00:15:13,313 --> 00:15:17,417 Maybe you are as well. In the sense of I wanted to have 263 00:15:17,417 --> 00:15:20,387 an art in the worst way, and all my art was about the worst you 264 00:15:20,387 --> 00:15:22,589 could ever see. Anything I would do artistically 265 00:15:22,589 --> 00:15:25,025 was terrible. I couldn't paint. 266 00:15:25,025 --> 00:15:27,394 I couldn't draw. I couldn't sing. 267 00:15:27,394 --> 00:15:29,796 I couldn't play an instrument. All these things that I really 268 00:15:29,796 --> 00:15:32,065 admired. Just to draw something that 269 00:15:32,065 --> 00:15:35,235 looked like something would have been a great thing for me. 270 00:15:35,235 --> 00:15:37,771 And I appreciate all those things. 271 00:15:37,771 --> 00:15:41,508 And music, I love music but I've tried, well it never went 272 00:15:41,508 --> 00:15:44,611 anywhere. I don't have the knack. 273 00:15:44,611 --> 00:15:47,280 I don't have an ear, and I don't have an eye. 274 00:15:47,280 --> 00:15:50,984 And I have a mouth. That's about all I have. 275 00:15:50,984 --> 00:15:55,088 And maybe something that you've run into too is if the need to 276 00:15:55,088 --> 00:15:58,658 express yourself is sort of important to you, than you are 277 00:15:58,658 --> 00:16:02,896 quite possibly and artistic type. 278 00:16:02,896 --> 00:16:05,432 You may not be an artist. That's something that you have 279 00:16:05,432 --> 00:16:08,168 to establish. But it's sort of a problem 280 00:16:08,168 --> 00:16:12,038 because if you don't immediately have an art, that's apparent. 281 00:16:12,038 --> 00:16:15,909 You have to come up with something eventually. 282 00:16:15,909 --> 00:16:18,611 So you try a lot of things, and I think that's probably the best 283 00:16:18,611 --> 00:16:21,681 thing about college is you could go off in a lot of areas that 284 00:16:21,681 --> 00:16:25,318 you never even thought of before and explore them and think, 285 00:16:25,318 --> 00:16:29,289 well, this is cool, maybe I can't do this or maybe something 286 00:16:29,289 --> 00:16:32,158 that really turns you on in a whole new way of looking at 287 00:16:32,158 --> 00:16:34,561 things or a way of expressing yourself. 288 00:16:34,561 --> 00:16:37,664 If expressing yourself is not important to you, then you don't 289 00:16:37,664 --> 00:16:42,635 have this problem at least. You may have other problems. 290 00:16:42,635 --> 00:16:45,271 So it's a question of how are you going to do that. 291 00:16:45,271 --> 00:16:47,440 Photography, I tried photography for a while. 292 00:16:47,440 --> 00:16:50,910 I tried ceramics. So I was very desperate. 293 00:16:50,910 --> 00:16:54,848 I had wheels throwing terrible pots. 294 00:16:54,848 --> 00:16:58,385 All my friends are musicians or artists, and I was like the odd 295 00:16:58,385 --> 00:17:01,421 man out and I really wanted to have an art. 296 00:17:01,421 --> 00:17:04,157 So the only argument that I could come up with is that what 297 00:17:04,157 --> 00:17:08,094 I do on the radio is an art form. 298 00:17:08,094 --> 00:17:12,032 It may not be high art, but it certainly is low art. 299 00:17:12,032 --> 00:17:15,769 I'll say that. So that's just sort of the whole 300 00:17:15,769 --> 00:17:18,872 thing about radio and how that happened. 301 00:17:18,872 --> 00:17:21,241 I've volunteered at WORT. That's how I got on the air in 302 00:17:21,241 --> 00:17:24,344 the first place, and I found that I have three basic skills 303 00:17:24,344 --> 00:17:27,547 that work in terms of doing radio. 304 00:17:27,547 --> 00:17:31,751 That is I can speak in front of a group of people and free 305 00:17:31,751 --> 00:17:35,655 associate. It's really a dysfunction that I 306 00:17:35,655 --> 00:17:39,025 have. So if you can make your 307 00:17:39,025 --> 00:17:42,729 dysfunctions pay, this could be very important for you. 308 00:17:42,729 --> 00:17:45,465 I can free associate. I used to do it in my classes 309 00:17:45,465 --> 00:17:47,734 all the time. Kids would get me off on 310 00:17:47,734 --> 00:17:49,969 tangents, and I'd just keep going. 311 00:17:49,969 --> 00:17:52,205 I'd be talking about one thing and they say what about, and so 312 00:17:52,205 --> 00:17:54,507 I'd go that and I would never get to what I was going to do 313 00:17:54,507 --> 00:17:57,344 because that's how I think. And it's a dysfunction based on 314 00:17:57,344 --> 00:18:00,313 nervousness. So it's a nervous disorder that 315 00:18:00,313 --> 00:18:06,052 I made pay. So that's cool. 316 00:18:06,052 --> 00:18:08,488 Otherwise I would be tranquilized and years of 317 00:18:08,488 --> 00:18:12,258 therapy. I probably should have therapy 318 00:18:12,258 --> 00:18:15,395 with a lot of this stuff because it could have been therapized, 319 00:18:15,395 --> 00:18:18,465 or whatever they do, therapeutized, but I wouldn't 320 00:18:18,465 --> 00:18:21,901 have had a career. I would be on the air, for 321 00:18:21,901 --> 00:18:25,005 example, doing my show from the greasy spoon, and it was whoever 322 00:18:25,005 --> 00:18:28,141 came in including people off the streets and stuff, and I could 323 00:18:28,141 --> 00:18:33,079 work with all of them because I was just free to talk to people 324 00:18:33,079 --> 00:18:38,051 and so forth and get something from them. 325 00:18:38,051 --> 00:18:41,254 Someone called in one day and said, you know, you're really 326 00:18:41,254 --> 00:18:44,958 messed up. You're very neurotic and you 327 00:18:44,958 --> 00:18:49,929 have a lot of problems, and he said don't ever change. 328 00:18:49,929 --> 00:18:52,565 So if I had therapy I wouldn't be able to do that because I 329 00:18:52,565 --> 00:18:56,736 would have been at peace with myself. 330 00:18:56,736 --> 00:18:59,406 But you can't be at peace with yourself and make a complete ass 331 00:18:59,406 --> 00:19:02,442 of yourself at the same time, so that's very important that I 332 00:19:02,442 --> 00:19:08,148 didn't do that. I do want to say something about 333 00:19:08,148 --> 00:19:11,217 old media and new media because I'm definitely old media, so I 334 00:19:11,217 --> 00:19:14,621 wish you guys a lot of luck with the new media. 335 00:19:14,621 --> 00:19:18,391 I'm making forays in it. I do tweet or Twitter or 336 00:19:18,391 --> 00:19:21,594 whatever the verb would be. I do that. 337 00:19:21,594 --> 00:19:24,230 And now that's part of my nervous disorder now. 338 00:19:24,230 --> 00:19:28,868 It's a very strange thing. First of all, I believe that our 339 00:19:28,868 --> 00:19:32,906 history will be divided into pre-cell and post-cell. 340 00:19:32,906 --> 00:19:38,645 Or BC and AC. That will be our generation. 341 00:19:38,645 --> 00:19:43,083 Before cell and after cell. Now, I am before cell. 342 00:19:43,083 --> 00:19:46,820 For me a phone is black. It has a rotary dial. 343 00:19:46,820 --> 00:19:49,122 There's a cord. If you want privacy, you drag it 344 00:19:49,122 --> 00:19:52,659 into the bathroom and lock the door and your brother knocks on 345 00:19:52,659 --> 00:19:56,529 it the whole time trying to get in it. 346 00:19:56,529 --> 00:19:59,866 But that's a phone. You didn't take a picture with 347 00:19:59,866 --> 00:20:05,805 it, for example, and there was no social networking. 348 00:20:05,805 --> 00:20:08,408 We didn't social network in my day. 349 00:20:08,408 --> 00:20:14,280 We didn't have social media. We had social diseases. 350 00:20:14,280 --> 00:20:17,617 That occurred. Social studies. 351 00:20:17,617 --> 00:20:20,987 We definitely had social security. 352 00:20:20,987 --> 00:20:23,223 You probably had one of those three things, but that was all 353 00:20:23,223 --> 00:20:26,059 the social we had. There were social organizations, 354 00:20:26,059 --> 00:20:29,229 rotary and your elks and so forth, but there was no social. 355 00:20:29,229 --> 00:20:33,033 And, frankly, I feel I'm sort of relieved in a way because, first 356 00:20:33,033 --> 00:20:38,171 of all, I have a phone. Where'd I put it there? 357 00:20:38,171 --> 00:20:41,675 And I'm supposed to leave it on my daughters tell me, one of 358 00:20:41,675 --> 00:20:45,612 whom is there actually. I wasn't going to mention her 359 00:20:45,612 --> 00:20:50,950 but there she is. I finally got the phone. 360 00:20:50,950 --> 00:20:55,055 Dad, take your phone with you, leave it on. 361 00:20:55,055 --> 00:20:57,457 Alright, I don't want to be that available. 362 00:20:57,457 --> 00:20:59,659 See, now, that's the difference between your generation and 363 00:20:59,659 --> 00:21:02,028 mine. Why would you want to be that 364 00:21:02,028 --> 00:21:04,197 available? It's the same thing with 365 00:21:04,197 --> 00:21:06,499 Facebook now. Everyone knows what you're doing 366 00:21:06,499 --> 00:21:08,968 every step of the way, and why do you want that? 367 00:21:08,968 --> 00:21:11,905 It's none of their business where I am now. 368 00:21:11,905 --> 00:21:16,409 Unless I'm expecting a call, but I don't expect somebody I don't 369 00:21:16,409 --> 00:21:19,979 even know on Facebook to know what I have just done which is 370 00:21:19,979 --> 00:21:24,351 probably trivial anyway and none of their business overall. 371 00:21:24,351 --> 00:21:26,686 So that's why I'm not of this generation. 372 00:21:26,686 --> 00:21:30,757 It wouldn't work out for me. But I do use my phone now. 373 00:21:30,757 --> 00:21:35,095 Occasionally I turn it on. So that's cool. 374 00:21:35,095 --> 00:21:39,632 They're cool devices. Now, I'm Android simply because 375 00:21:39,632 --> 00:21:45,205 I'm sort of anti-Apple simply because I don't know why. 376 00:21:45,205 --> 00:21:49,943 [LAUGHTER] Since that Mac that looked like 377 00:21:49,943 --> 00:21:55,215 a TV set, I thought it was really ugly looking, 378 00:21:55,215 --> 00:21:57,984 those old Macs, and then they came out with a laptop that 379 00:21:57,984 --> 00:22:01,755 looked like a toilet cover and that was it for me for Mac. 380 00:22:01,755 --> 00:22:06,659 I keep thinking about that toilet cover Mac. 381 00:22:06,659 --> 00:22:09,529 Who invented that? Now they're doing a lot better 382 00:22:09,529 --> 00:22:12,098 design-wise and so forth. To me, the whole Apple thing is 383 00:22:12,098 --> 00:22:14,868 such a closed system. They control all the content 384 00:22:14,868 --> 00:22:17,504 going in, the content coming out, and so forth. 385 00:22:17,504 --> 00:22:20,306 And to me that goes back to my University of Wisconsin days. 386 00:22:20,306 --> 00:22:22,942 That's the man. Apple's the man. 387 00:22:22,942 --> 00:22:26,079 Of course, Google is the man also. 388 00:22:26,079 --> 00:22:30,183 There's a lot of men now. [LAUGHTER] 389 00:22:30,183 --> 00:22:32,652 Amazon. The whole cloud thing now is 390 00:22:32,652 --> 00:22:36,389 very scary to me as a member of the old media because you've got 391 00:22:36,389 --> 00:22:39,292 your Amazon cloud, you got you Apple cloud, you got your Google 392 00:22:39,292 --> 00:22:41,861 cloud, and eventually there's going to be warfare between 393 00:22:41,861 --> 00:22:44,230 these clouds. [LAUGHTER] 394 00:22:44,230 --> 00:22:46,533 And ships of destruction will fight one 395 00:22:46,533 --> 00:22:49,336 another in the clouds, in the various clouds, and it will be 396 00:22:49,336 --> 00:22:52,172 the end of the world as we know it. 397 00:22:52,172 --> 00:22:55,342 But that's new media, what can you do? 398 00:23:01,348 --> 00:23:06,019 In my day, you have AT&T, but in my day it actually was American 399 00:23:06,019 --> 00:23:10,957 Telephone & Telegraph. So that's it in a nutshell. 400 00:23:10,957 --> 00:23:15,562 Just left the telegraph behind and we had the telephone, a 401 00:23:15,562 --> 00:23:20,500 wonderful thing. Now you actually make calls on 402 00:23:20,500 --> 00:23:23,770 your cell? Probably not, right? 403 00:23:23,770 --> 00:23:28,341 My youngest daughter is shocked when her phone rings. 404 00:23:28,341 --> 00:23:32,112 It doesn't ring, it plays some heavy metal anthem. 405 00:23:32,112 --> 00:23:36,182 Phones don't ring anymore. You don't dial anything because 406 00:23:36,182 --> 00:23:38,618 there's no dials. But anyway, if it rings, she's 407 00:23:38,618 --> 00:23:41,421 shocked because all she does is text. 408 00:23:41,421 --> 00:23:44,424 She's a different creature from me, as is Ellie. 409 00:23:44,424 --> 00:23:49,496 Ellie has gone totally Siri. Siri is the only person she 410 00:23:49,496 --> 00:23:52,065 talks to now. [LAUGHTER] 411 00:23:52,065 --> 00:23:54,267 Because that's the one person who always responds. 412 00:23:54,267 --> 00:23:57,137 I can understand that. It's a wonderful thing, but Siri 413 00:23:57,137 --> 00:24:00,974 is not real. She's not real. 414 00:24:00,974 --> 00:24:04,411 I don't think. Maybe she is real. 415 00:24:04,411 --> 00:24:06,913 Maybe there is someone there who's behind the scenes being 416 00:24:06,913 --> 00:24:11,017 Siri, but I don't think so. So I guess all I'm saying is I 417 00:24:11,017 --> 00:24:13,053 don't get all this stuff, especially Facebook, I think, 418 00:24:13,053 --> 00:24:15,655 more than anything. Facebook is interesting because 419 00:24:15,655 --> 00:24:19,059 here is a guy, Zuckerberg, who had no social skills whatsoever. 420 00:24:19,059 --> 00:24:21,928 [LAUGHTER] And invents this 421 00:24:21,928 --> 00:24:24,631 thing because of that. That's amazing. 422 00:24:24,631 --> 00:24:28,068 Talk about my lack of access to what's really happening. 423 00:24:28,068 --> 00:24:31,971 He's totally asocial. He just didn't have any social 424 00:24:31,971 --> 00:24:34,307 skills. Terrible social skills. 425 00:24:34,307 --> 00:24:37,344 You saw the movie, right? I think that's pretty accurate. 426 00:24:37,344 --> 00:24:39,612 Total lack of social skills. He's now worth how many billions 427 00:24:39,612 --> 00:24:42,048 of dollars? That's an amazing story for 428 00:24:42,048 --> 00:24:47,520 someone with social problems. So that's interesting and, once 429 00:24:47,520 --> 00:24:50,390 again, this is all new media stuff. 430 00:24:50,390 --> 00:24:53,660 Radio is probably the only surviving thing of the old 431 00:24:53,660 --> 00:24:56,496 media. Even television now has gone 432 00:24:56,496 --> 00:25:01,067 different, high def and whatever. 433 00:25:01,067 --> 00:25:03,303 Soon television will be more interactive. 434 00:25:03,303 --> 00:25:05,839 It will all be one big thing and so forth. 435 00:25:05,839 --> 00:25:08,141 Radio is still there hammering away. 436 00:25:08,141 --> 00:25:12,012 I'm on the AM here in Madison, so how cool is that? 437 00:25:12,012 --> 00:25:15,281 With the basketball games, the high school basketball games, 438 00:25:15,281 --> 00:25:21,988 and "Whad'Ya Know?" In my day, the basically the big 439 00:25:21,988 --> 00:25:26,393 innovation in radio was we got the six transistor radio which 440 00:25:26,393 --> 00:25:30,663 made it possible for the first time to gouge out a textbook and 441 00:25:30,663 --> 00:25:34,267 conceal a radio in it. You take a knife, history books 442 00:25:34,267 --> 00:25:37,671 work best I find. [LAUGHTER] 443 00:25:37,671 --> 00:25:40,273 And you make a little thing in there and the rest your 444 00:25:40,273 --> 00:25:43,443 little six transistor radio. This is, consider the height, 445 00:25:43,443 --> 00:25:47,681 state of the art. And then you run, there was a 446 00:25:47,681 --> 00:25:51,518 single thing that goes in your ear, it looked like a hearing 447 00:25:51,518 --> 00:25:53,953 aid basically, and run up here and stick it in there. 448 00:25:53,953 --> 00:25:58,191 And you just sit like this and listen to the World Series or 449 00:25:58,191 --> 00:26:00,226 whatever. Just for special events. 450 00:26:00,226 --> 00:26:03,363 You can't do it all the time. So that was it but that was a 451 00:26:03,363 --> 00:26:05,699 big deal. Suddenly you're portable and 452 00:26:05,699 --> 00:26:08,468 that, all portable devices now, that was like the first portable 453 00:26:08,468 --> 00:26:11,304 device. Suddenly we've got that six 454 00:26:11,304 --> 00:26:13,673 transistor radio. That's a life changer. 455 00:26:13,673 --> 00:26:16,076 But you couldn't do much with it. 456 00:26:16,076 --> 00:26:18,378 You couldn't take pictures with it. 457 00:26:18,378 --> 00:26:21,081 You couldn't find out where your friends were and where they 458 00:26:21,081 --> 00:26:24,784 weren't and summon them all. I do like flash mobs. 459 00:26:24,784 --> 00:26:29,055 [LAUGHTER] Ellie always told me 460 00:26:29,055 --> 00:26:31,391 I use the term wrong, but this is about the coolest thing 461 00:26:31,391 --> 00:26:36,629 because we used to, in the days here when the revolution was on, 462 00:26:36,629 --> 00:26:39,399 say the revolution will be televised. 463 00:26:39,399 --> 00:26:41,901 The idea that everything that was happening on campus, all the 464 00:26:41,901 --> 00:26:44,537 riots and protests and kids getting beat up and all that 465 00:26:44,537 --> 00:26:47,774 stuff, was all on television. So they said the world is 466 00:26:47,774 --> 00:26:50,577 watching, the revolution will be televised. 467 00:26:50,577 --> 00:26:53,913 It didn't quite work out that way. 468 00:26:53,913 --> 00:26:57,584 But now I think the revolution will be on Facebook, if there is 469 00:26:57,584 --> 00:27:00,253 one, it will be called Facebook. You'll all know where it is and 470 00:27:00,253 --> 00:27:04,624 where to show up and so forth. But I see a flash mob kind of 471 00:27:04,624 --> 00:27:07,494 thing where everyone gets together and has a revolution 472 00:27:07,494 --> 00:27:11,031 instead of a dance thing, actually stage a revolution. 473 00:27:11,031 --> 00:27:13,466 And then they go away and do something else. 474 00:27:13,466 --> 00:27:16,069 I don't know. I think that's pretty cool. 475 00:27:16,069 --> 00:27:18,371 There's that sort of social aspect of it, which I think is 476 00:27:18,371 --> 00:27:21,775 very cool I got to admit, which didn't exist before. 477 00:27:21,775 --> 00:27:25,245 It's possible if you look at Egypt and countries overseas 478 00:27:25,245 --> 00:27:28,615 where there's been a total regime change, all of that was 479 00:27:28,615 --> 00:27:31,084 made possible by this new technology which didn't exist 480 00:27:31,084 --> 00:27:33,720 before. So that's pretty amazing and 481 00:27:33,720 --> 00:27:36,523 that's a pretty powerful tool. So I do have a lot of respect 482 00:27:36,523 --> 00:27:39,926 for that end of things. However, radio is still AM. 483 00:27:39,926 --> 00:27:43,063 [LAUGHTER] And scratchy and 484 00:27:43,063 --> 00:27:46,366 doesn't reach very far. They have tried to do 485 00:27:46,366 --> 00:27:49,803 innovations in radio. They have an HD radio now. 486 00:27:49,803 --> 00:27:52,872 I don't know if it stands for high density. 487 00:27:52,872 --> 00:27:55,842 I don't know. Hound dog. 488 00:27:55,842 --> 00:27:58,478 I have no idea. It's really not high def or 489 00:27:58,478 --> 00:28:00,880 anything. And no one has it anyhow. 490 00:28:00,880 --> 00:28:03,650 Now you can get Sirius and so forth. 491 00:28:03,650 --> 00:28:07,854 That's cool but it's expensive. So it does offer more options 492 00:28:07,854 --> 00:28:13,293 though. For us, the main thing we had 493 00:28:13,293 --> 00:28:16,830 were records and the stereo. The stereo was an amazing 494 00:28:16,830 --> 00:28:20,166 invention. We went from one speaker to two. 495 00:28:20,166 --> 00:28:26,473 And amplifiers, someone figured out that you can get, like, 100 496 00:28:26,473 --> 00:28:30,610 watts and up and build speakers that were really huge. 497 00:28:30,610 --> 00:28:33,480 Somewhere in the '70s, I think, this occurred. 498 00:28:33,480 --> 00:28:38,184 And so maybe a student such as yourself or yourselves could get 499 00:28:38,184 --> 00:28:43,723 the biggest damn speakers, and suddenly you dominate your 500 00:28:43,723 --> 00:28:46,893 space. That's the cool thing about all 501 00:28:46,893 --> 00:28:49,929 this technology. A lot of it now is you 502 00:28:49,929 --> 00:28:53,199 dominating your internal space. But you could really work the 503 00:28:53,199 --> 00:28:57,003 whole block with the right speakers. 504 00:28:57,003 --> 00:28:59,606 And that was kind of powerful because the music also is part 505 00:28:59,606 --> 00:29:04,377 of it. Sort of a revolution going on. 506 00:29:04,377 --> 00:29:08,081 The Beatles somewhat but also Bob Dylan and all these people, 507 00:29:08,081 --> 00:29:12,285 and they weren't exactly calling for a revolution but it was a 508 00:29:12,285 --> 00:29:16,389 whole new way of doing music, and it was very 509 00:29:16,389 --> 00:29:19,559 anti-establishment. So that was the cool thing about 510 00:29:19,559 --> 00:29:22,228 it. And it was everywhere. 511 00:29:22,228 --> 00:29:24,798 It was on the radio everywhere, and it was blasting from your 512 00:29:24,798 --> 00:29:27,734 dorm. That was sort of the one 513 00:29:27,734 --> 00:29:33,139 unifying social factor that we had going for us. 514 00:29:33,139 --> 00:29:36,242 If we had anything going for us, I'm not sure we did. 515 00:29:45,085 --> 00:29:49,322 This Twitter thing is, I've gotten, it's addictive in that 516 00:29:49,322 --> 00:29:56,096 on my show I have a monologue, monologue so called because I'm 517 00:29:56,096 --> 00:30:02,068 the one speaking it, so I start each show with a news monologue. 518 00:30:02,068 --> 00:30:04,838 All the news that isn't I call it. 519 00:30:04,838 --> 00:30:07,240 And it's basically what's happening, what I think is 520 00:30:07,240 --> 00:30:09,976 funny, and trying to put a spin on it and sometimes 521 00:30:09,976 --> 00:30:12,579 successfully. But I've been doing that on 522 00:30:12,579 --> 00:30:15,315 Twitter. Something comes up, John 523 00:30:15,315 --> 00:30:19,586 Travolta, okay, let's get something out on the John 524 00:30:19,586 --> 00:30:24,858 Travolta masseur thing. Not too hard to do. 525 00:30:24,858 --> 00:30:33,266 So I do it almost, sometimes I think I'm doing it in my sleep. 526 00:30:33,266 --> 00:30:37,303 I'm actually tweeting, if that is the verb, in my sleep which 527 00:30:37,303 --> 00:30:41,041 is an odd feeling. It also is sort of bad in terms 528 00:30:41,041 --> 00:30:46,346 of composition because you're limited to 140 characters. 529 00:30:46,346 --> 00:30:51,117 And that's a different way. I always wrote, and I try to 530 00:30:51,117 --> 00:30:53,920 write humorous pieces and stuff, and they always end up being 531 00:30:53,920 --> 00:30:57,457 about a page and a half maximum. That's all I could say. 532 00:30:57,457 --> 00:31:00,126 Usually I would take a one-liner and expand it, and I get about a 533 00:31:00,126 --> 00:31:02,362 page and a half out of it, and sometimes I get a newspaper 534 00:31:02,362 --> 00:31:04,698 column out of it or something like that. 535 00:31:04,698 --> 00:31:07,400 So that's cool. But now with Twitter, you're 536 00:31:07,400 --> 00:31:12,505 limited to 140 characters. And if you look at it, perhaps 537 00:31:12,505 --> 00:31:16,042 no literature will ever be written again if this becomes 538 00:31:16,042 --> 00:31:19,546 the norm for writing in 140 characters because that's like, 539 00:31:19,546 --> 00:31:24,751 what, 20 words maybe. And if you think about it, I 540 00:31:24,751 --> 00:31:31,958 looked it up and the bible is 774,746 words in the bible. 541 00:31:31,958 --> 00:31:35,562 That's both books not including book of Mormon. 542 00:31:35,562 --> 00:31:42,202 Figuring it's seven letters a word, words were longer in those 543 00:31:42,202 --> 00:31:45,905 days because they had, like, speaketh, sayeth. 544 00:31:45,905 --> 00:31:49,909 You always had the eth endings on everything. 545 00:31:49,909 --> 00:31:58,685 So that comes out to 5,423,222 characters in the bible, which 546 00:31:58,685 --> 00:32:07,093 would require 38,737 tweets. However, the 10 Commandments are 547 00:32:07,093 --> 00:32:09,996 more doable. I actually worked out the 10 548 00:32:09,996 --> 00:32:13,767 Commandments. I can do them in 51 characters. 549 00:32:13,767 --> 00:32:21,541 Here they are. No god, images, cursing, 550 00:32:21,541 --> 00:32:25,178 killing, sex, steal, covet, Sundays, honor folks. 551 00:32:25,178 --> 00:32:29,783 10 Commandments. It doesn't have the same impact. 552 00:32:29,783 --> 00:32:32,819 [LAUGHTER] If Moses had actually 553 00:32:32,819 --> 00:32:36,256 tweeted, I don't think it would have the same impact, and I 554 00:32:36,256 --> 00:32:39,526 think today our entire western culture might be entirely 555 00:32:39,526 --> 00:32:43,196 different because I don't think people would have thought this 556 00:32:43,196 --> 00:32:46,366 was necessarily the tweet of God. 557 00:32:46,366 --> 00:32:49,836 [LAUGHTER] Okay. 558 00:32:49,836 --> 00:32:53,907 I just thought about that so I thought I'd tell you. 559 00:32:53,907 --> 00:32:56,710 Let's see, I've got a couple things I want to say here. 560 00:32:56,710 --> 00:33:04,317 Okay. Feldmaneurship, I actually felt 561 00:33:04,317 --> 00:33:07,087 under a lot of pressure because Jeanan is so into this and she's 562 00:33:07,087 --> 00:33:10,223 so good at what she does and she is all these things. 563 00:33:10,223 --> 00:33:13,326 Do you know about her? She's absolutely amazing, by the 564 00:33:13,326 --> 00:33:15,695 way. She is in so many things and so 565 00:33:15,695 --> 00:33:18,765 many areas, and she has got the business acumen but she uses it 566 00:33:18,765 --> 00:33:22,335 for the good of people. It's almost never been done 567 00:33:22,335 --> 00:33:24,838 before. She's an amazing individual. 568 00:33:24,838 --> 00:33:28,008 And she is so organized and so goal-oriented and so 569 00:33:28,008 --> 00:33:31,211 follow-through on everything that she is the exact opposite 570 00:33:31,211 --> 00:33:35,015 of me because my approach to life is to stumble over 571 00:33:35,015 --> 00:33:39,352 something, and then as you're getting up you see if it 572 00:33:39,352 --> 00:33:42,789 actually works for you or not, and maybe you'll stumble over it 573 00:33:42,789 --> 00:33:45,925 again. So totally disorganized. 574 00:33:45,925 --> 00:33:49,696 The opposite of Jeanan. J-Moe as she's now known. 575 00:33:49,696 --> 00:33:54,067 [LAUGHTER] So I try to think 576 00:33:54,067 --> 00:33:59,072 what would Feldmaneurship be? I came up with a few things 577 00:33:59,072 --> 00:34:01,574 here, and I'll just give these to you quickly here because 578 00:34:01,574 --> 00:34:04,444 they're of no use to you. [LAUGHTER] 579 00:34:04,444 --> 00:34:07,547 Number one, no goals. [LAUGHTER] 580 00:34:07,547 --> 00:34:10,216 How can you have goals when you have no idea what 581 00:34:10,216 --> 00:34:12,752 you're doing? [LAUGHTER] 582 00:34:12,752 --> 00:34:15,188 Goals are usually somebody else has foist it on 583 00:34:15,188 --> 00:34:17,691 you anyway. People like to pretend that 584 00:34:17,691 --> 00:34:20,193 whatever they may have achieved in life is what they intended to 585 00:34:20,193 --> 00:34:24,097 but they're delusional. They're rationalizing what may 586 00:34:24,097 --> 00:34:27,467 have been some pretty bad choices along the way. 587 00:34:27,467 --> 00:34:30,303 It's like Toddlers and Tiaras, right? 588 00:34:30,303 --> 00:34:34,374 Those kids are out there because of their mothers' needs. 589 00:34:34,374 --> 00:34:37,477 The desperate needs of their overweight, overbearing mothers 590 00:34:37,477 --> 00:34:41,581 to have been a beauty queen. So these poor little kids have 591 00:34:41,581 --> 00:34:45,118 to pay for it. Unless you're a Manning, a good 592 00:34:45,118 --> 00:34:48,221 rule of thumb is to do nothing that your parents have done. 593 00:34:48,221 --> 00:34:51,725 [LAUGHTER] Goals are limiting 594 00:34:51,725 --> 00:34:55,161 many interesting, even profound, avenues and dead ends you may 595 00:34:55,161 --> 00:34:57,564 have taken. In Feldmaneurship, we get out 596 00:34:57,564 --> 00:35:00,333 there and stumble over things. Take the wrong direction on the 597 00:35:00,333 --> 00:35:03,703 wrong path, start over, and stumble again. 598 00:35:03,703 --> 00:35:08,375 Eventually, you stumble over something worth the fall. 599 00:35:08,375 --> 00:35:10,944 Then it's a question of how I can keep having the same happy 600 00:35:10,944 --> 00:35:13,747 accident over and over again. And, really, because you try 601 00:35:13,747 --> 00:35:16,516 things and this doesn't work, that doesn't work, and to find 602 00:35:16,516 --> 00:35:19,686 something that I could do then, and then the question of 603 00:35:19,686 --> 00:35:22,789 actually doing it. So for me I said I can do radio 604 00:35:22,789 --> 00:35:27,093 because I can talk, I can hold a microphone, and I can answer the 605 00:35:27,093 --> 00:35:30,797 phone. So the three qualities you need 606 00:35:30,797 --> 00:35:34,267 for doing a radio show. But then it's really a question 607 00:35:34,267 --> 00:35:37,704 of actually developing the skills because they don't just 608 00:35:37,704 --> 00:35:43,309 come naturally. You have to have the talent. 609 00:35:43,309 --> 00:35:46,012 There has to be some talent there. 610 00:35:46,012 --> 00:35:48,181 And that's a problem I've had in a lot of areas. 611 00:35:48,181 --> 00:35:50,350 There's stuff I really want to do but I didn't have that 612 00:35:50,350 --> 00:35:52,652 talent. Finally you find something, this 613 00:35:52,652 --> 00:35:55,121 is something I can do. Then you've got to develop the 614 00:35:55,121 --> 00:35:58,458 talent. So that's the thing. 615 00:35:58,458 --> 00:36:01,795 Number two, no ambition. Very important not to have 616 00:36:01,795 --> 00:36:04,097 ambition I don't mean to be a stoner or whatever they're 617 00:36:04,097 --> 00:36:07,500 called now. Are there still stoners? 618 00:36:07,500 --> 00:36:10,337 What do you call someone who's like, ya know? 619 00:36:10,337 --> 00:36:12,238 >> A stoner. >> A stoner? 620 00:36:12,238 --> 00:36:14,874 Cool. [LAUGHTER] 621 00:36:14,874 --> 00:36:19,646 I'm down with that. By the way, in school, myself, 622 00:36:19,646 --> 00:36:23,416 in high school in particular, I was very, not conservative but 623 00:36:23,416 --> 00:36:31,157 just kind of... [LAUGHTER] 624 00:36:31,157 --> 00:36:33,660 What does this mean? What's a word for this? 625 00:36:33,660 --> 00:36:35,962 A kid who's like this? I used to wear dickies. 626 00:36:35,962 --> 00:36:38,398 I used to wear turtleneck dickies and white shirts, and 627 00:36:38,398 --> 00:36:41,334 you could see the dickie outline underneath. 628 00:36:41,334 --> 00:36:45,038 [LAUGHTER] Penny loafers, you 629 00:36:45,038 --> 00:36:47,474 don't know what those are but they are little shoes that 630 00:36:47,474 --> 00:36:49,743 actually had pennies. I'd take the pennies out because 631 00:36:49,743 --> 00:36:52,012 I was cool. [LAUGHTER] 632 00:36:52,012 --> 00:36:54,547 Black stay-press pants and penny loafers, and I 633 00:36:54,547 --> 00:36:56,883 eventually went to hush puppies. I really got pretty hip. 634 00:36:56,883 --> 00:36:59,019 And white shirts. I looked like a junior 635 00:36:59,019 --> 00:37:01,287 accountant. My dad was an accountant. 636 00:37:01,287 --> 00:37:03,356 Maybe I got it from him. I don't know. 637 00:37:03,356 --> 00:37:05,592 And I had a sense of humor and stuff, and I was pretty funny 638 00:37:05,592 --> 00:37:08,428 and stuff, but I was pretty closed off. 639 00:37:08,428 --> 00:37:10,964 Whatever. That was me. 640 00:37:10,964 --> 00:37:13,833 But the guys that I admired, we called them greasers in our day. 641 00:37:13,833 --> 00:37:16,870 We had these greasers because of all the grease. 642 00:37:16,870 --> 00:37:19,172 They were the coolest guys in the world because they would 643 00:37:19,172 --> 00:37:21,708 talk back to teachers and stuff, and I loved it because deep in 644 00:37:21,708 --> 00:37:26,146 my heart I wanted to do that. I hated high school. 645 00:37:26,146 --> 00:37:31,217 It was all abuse of authority, especially in those days. 646 00:37:31,217 --> 00:37:34,854 You needed a hall pass. No protests in our high school. 647 00:37:34,854 --> 00:37:38,692 It never occurred to us to do that. 648 00:37:38,692 --> 00:37:43,530 So the greasers were my heroes. They were pretty cool guys. 649 00:37:43,530 --> 00:37:46,933 But anyhow, no ambition, don't be a stoner but be whatever you 650 00:37:46,933 --> 00:37:51,771 have to be just not to have ambition. 651 00:37:51,771 --> 00:37:54,708 I don't know if we're all here for a reason, but we are all 652 00:37:54,708 --> 00:37:59,946 here and we can make up reasons. So you don't really have to have 653 00:37:59,946 --> 00:38:03,850 an overriding ambition. Those are usually imposed on you 654 00:38:03,850 --> 00:38:07,687 anyhow. Rich and famous are the two 655 00:38:07,687 --> 00:38:11,091 absolute worst ambitions you can have. 656 00:38:11,091 --> 00:38:13,693 I think maybe you could be rich or famous. 657 00:38:13,693 --> 00:38:16,196 That wouldn't be so bad, but if you have them both, it's not a 658 00:38:16,196 --> 00:38:21,668 good thing because they sort of take over your life. 659 00:38:21,668 --> 00:38:26,573 Ambition should be to do something you love to do because 660 00:38:26,573 --> 00:38:30,043 if you do something you love to do then you'll never feel like 661 00:38:30,043 --> 00:38:33,446 I've wasted the past 30 years of my life at the Department of 662 00:38:33,446 --> 00:38:38,718 Motor Vehicles. Good job, probably gratifying in 663 00:38:38,718 --> 00:38:42,288 some sense of the word, but it's not what you wanted to do. 664 00:38:42,288 --> 00:38:48,895 You wanted to dance. So go for the love thing, I 665 00:38:48,895 --> 00:38:51,464 would say. Forgot the ambition thing unless 666 00:38:51,464 --> 00:38:53,767 your ambition is to make the most of yourself. 667 00:38:53,767 --> 00:38:56,536 That's a good ambition I think. And there's no reason that 668 00:38:56,536 --> 00:38:59,572 shouldn't pay good money. Ideally, you'll do something you 669 00:38:59,572 --> 00:39:05,645 love and get paid for it. That's the only ambition. 670 00:39:05,645 --> 00:39:09,883 Make mistakes. Very important to make mistakes, 671 00:39:09,883 --> 00:39:14,220 constantly, repeatedly, same ones over and over again. 672 00:39:14,220 --> 00:39:18,024 You should have a wife there to confirm all that. 673 00:39:18,024 --> 00:39:20,593 [LAUGHTER] That's very helpful. 674 00:39:20,593 --> 00:39:22,862 Or a husband who can tell you that, in fact, you're making the 675 00:39:22,862 --> 00:39:25,565 same mistake. Of course that was a big mistake 676 00:39:25,565 --> 00:39:31,171 in the beginning but never mind. [LAUGHTER] 677 00:39:31,171 --> 00:39:33,573 You think Edison didn't come up with some stupid 678 00:39:33,573 --> 00:39:35,775 inventions? I bet he came up with hand 679 00:39:35,775 --> 00:39:38,144 buzzers and nose hair trimmers and stuff, but he came up with 680 00:39:38,144 --> 00:39:41,581 the light bulb and the phonograph. 681 00:39:41,581 --> 00:39:44,351 Of course he stole all those ideas but still. 682 00:39:44,351 --> 00:39:46,953 Without mistakes you never get anything right. 683 00:39:46,953 --> 00:39:52,025 So make mistakes. It's normal. 684 00:39:52,025 --> 00:39:54,527 Don't try to make them. That'd be weird. 685 00:39:54,527 --> 00:39:56,896 But you'll make them. Roger Clemens even would hang 686 00:39:56,896 --> 00:40:01,468 the occasional fastball in the letters and shoot the occasional 687 00:40:01,468 --> 00:40:04,404 needle in his butt. [LAUGHTER] 688 00:40:04,404 --> 00:40:07,374 So everyone makes mistakes is what I'm saying. 689 00:40:07,374 --> 00:40:11,378 Still a great pitcher. Hope he gets off. 690 00:40:11,378 --> 00:40:16,716 And I always think Columbus, remember, was looking for India. 691 00:40:16,716 --> 00:40:23,857 Big mistake. Only a couple more of these. 692 00:40:23,857 --> 00:40:26,659 Money is only a problem when you don't have it. 693 00:40:26,659 --> 00:40:32,999 Okay. It can't be money-oriented. 694 00:40:32,999 --> 00:40:36,836 Definitely I have been broke, and it's a good thing to be 695 00:40:36,836 --> 00:40:39,639 broke just to know what it's like not to have money. 696 00:40:39,639 --> 00:40:42,075 And to know that you don't care for that feeling. 697 00:40:42,075 --> 00:40:44,711 At one point here, a low point in my life, actually I was 698 00:40:44,711 --> 00:40:48,682 driving cab, I quit my one radio job for some reason, on the air 699 00:40:48,682 --> 00:40:52,085 by the way, don't ever do that if you're on the air. 700 00:40:52,085 --> 00:40:56,256 [LAUGHTER] And so I ended up 701 00:40:56,256 --> 00:40:58,458 driving cab and was a terrible cab driver. 702 00:40:58,458 --> 00:41:00,960 Definitely not my life work. I had the lowest revenue per 703 00:41:00,960 --> 00:41:06,733 mile in Union Cab because I turned off the radio because I 704 00:41:06,733 --> 00:41:11,104 didn't want to be bothered. [LAUGHTER] 705 00:41:11,104 --> 00:41:15,275 Plus, I grew up on campus here, grew up, I guess I 706 00:41:15,275 --> 00:41:18,578 grew up, and I didn't know there were streets called the Grand 707 00:41:18,578 --> 00:41:22,382 Tetons. Did you know that? 708 00:41:22,382 --> 00:41:24,784 On the west side of Madison? The Grand Tetons. 709 00:41:24,784 --> 00:41:28,288 They'd say number 24, pick up Grand Tetons, and I had no idea 710 00:41:28,288 --> 00:41:33,326 we had Grand Tetons in Madison. On the far east side of Madison 711 00:41:33,326 --> 00:41:38,498 there are streets named after the developer's daughters. 712 00:41:38,498 --> 00:41:41,601 So Donna. You've got to know developer's 713 00:41:41,601 --> 00:41:43,903 daughters to know what street you're on. 714 00:41:43,903 --> 00:41:46,406 It's a very confusing thing if you've never been off campus. 715 00:41:46,406 --> 00:41:51,544 Broom Street, Bassett, cool. [LAUGHTER] 716 00:41:51,544 --> 00:41:57,617 By the way, Mifflin Street block party, Mayor Paul 717 00:41:57,617 --> 00:42:02,155 Soglin was the first guy arrested at the original Mifflin 718 00:42:02,155 --> 00:42:04,891 Street block party. Where was he? 719 00:42:04,891 --> 00:42:08,328 I'm sorry. It really bothers me. 720 00:42:08,328 --> 00:42:11,998 Our motto was the streets belong to the people. 721 00:42:11,998 --> 00:42:17,037 We were wrong. [LAUGHTER] 722 00:42:17,037 --> 00:42:19,539 But why were there horses in the street and the 723 00:42:19,539 --> 00:42:22,242 people were on the sidewalks, it was the worst possible 724 00:42:22,242 --> 00:42:25,712 situation, scenario. It's amazing nothing worse 725 00:42:25,712 --> 00:42:28,782 happened than arresting Montee Ball. 726 00:42:28,782 --> 00:42:31,651 [LAUGHTER] And who turned in 727 00:42:31,651 --> 00:42:34,387 Montee Ball? We've got to find him, we've got 728 00:42:34,387 --> 00:42:37,824 to, I'm not saying hurt him or anything, I'm just saying. 729 00:42:37,824 --> 00:42:40,193 [LAUGHTER] Mess up his porch a 730 00:42:40,193 --> 00:42:42,996 little bit. You know what I'm saying? 731 00:42:42,996 --> 00:42:45,365 [LAUGHTER] That was the weirdest 732 00:42:45,365 --> 00:42:50,870 event of all time, I think. Do something you love. 733 00:42:50,870 --> 00:42:54,240 I covered that one already. Finally, this is the last one in 734 00:42:54,240 --> 00:42:57,844 Feldmaneurship, learn how to dance. 735 00:42:57,844 --> 00:43:00,280 It may seem inappropriate with the other ones, but I guess 736 00:43:00,280 --> 00:43:02,649 mainly to the guys out there because most of the females 737 00:43:02,649 --> 00:43:05,952 probably already know how to dance. 738 00:43:05,952 --> 00:43:10,123 For women it's innate. For men it's acquired. 739 00:43:10,123 --> 00:43:16,229 It's an acquired skill. But it's a tremendous advantage 740 00:43:16,229 --> 00:43:19,132 to you. You guys, you're still in the 741 00:43:19,132 --> 00:43:23,003 sifting and winnowing, the great Wisconsin Idea of the whole 742 00:43:23,003 --> 00:43:28,308 mating game or whatever, and if you can dance it gives you, how 743 00:43:28,308 --> 00:43:32,812 many times have you stood up in front of a band there while the 744 00:43:32,812 --> 00:43:39,119 only girl there that you would have wanted to dance with gets 745 00:43:39,119 --> 00:43:44,190 asked to dance by some guy who knows how to dance? 746 00:43:44,190 --> 00:43:48,261 Now, I'm not saying that would have been the girl for you, but 747 00:43:48,261 --> 00:43:51,031 you know what I mean. Learn how to dance. 748 00:43:51,031 --> 00:43:53,600 Take some lessons. Don't tell anyone you're doing 749 00:43:53,600 --> 00:43:56,069 it. That's humiliating. 750 00:43:56,069 --> 00:43:58,338 [LAUGHTER] Because I guy does 751 00:43:58,338 --> 00:44:01,141 not learn how to dance unless he has a sister who teaches him, 752 00:44:01,141 --> 00:44:04,577 and I had three older brothers. None of them taught me how. 753 00:44:04,577 --> 00:44:08,048 They taught me how to defend myself from a headlock and how 754 00:44:08,048 --> 00:44:11,151 to breathe with my neck being pressed against the floor. 755 00:44:11,151 --> 00:44:14,220 [LAUGHTER] But no dancing. 756 00:44:14,220 --> 00:44:16,990 So I would say it's a tremendous advantage. 757 00:44:16,990 --> 00:44:20,527 And that's what I would advise to you. 758 00:44:20,527 --> 00:44:24,497 So that's pretty much me in my life and times. 759 00:44:24,497 --> 00:44:29,469 It's not much but it's my life. [LAUGHTER] 760 00:44:29,469 --> 00:44:32,839 So I would be happy, now you may have questions not 761 00:44:32,839 --> 00:44:37,844 so much about me but about, let's say, radio or broadcasting 762 00:44:37,844 --> 00:44:41,181 or how do I get into this sort of thing. 763 00:44:41,181 --> 00:44:44,250 If I can help you, I'd be surprised, but I'd be glad to 764 00:44:44,250 --> 00:44:47,620 entertain any questions you might have. 765 00:44:47,620 --> 00:44:49,956 >> The students know that they put their hands up, and then I 766 00:44:49,956 --> 00:44:55,662 go ahead and hand off the mic. Do I see any hands? 767 00:44:55,662 --> 00:45:03,103 I see one at the back. >> So I'm watching her move. 768 00:45:03,103 --> 00:45:05,605 She moves so well. >> If you guys could make sure 769 00:45:05,605 --> 00:45:11,044 your backpacks aren't in the way of my running through. 770 00:45:11,044 --> 00:45:13,747 >> Public Television there. >> Hey there. 771 00:45:13,747 --> 00:45:16,216 I know your daughter Ellie, and I know she went to West. 772 00:45:16,216 --> 00:45:18,718 I went to Memorial. Which high school did you go to 773 00:45:18,718 --> 00:45:21,154 in Madison? >> I didn't go to one. 774 00:45:21,154 --> 00:45:23,323 I taught at one. >> Oh. 775 00:45:23,323 --> 00:45:25,759 >> I taught at Shabazz. >> Oh, Shabazz. 776 00:45:25,759 --> 00:45:28,128 >> I'm from Milwaukee. I went to Milwaukee Washington. 777 00:45:28,128 --> 00:45:30,597 >> Okay. I was just wondering. 778 00:45:30,597 --> 00:45:34,734 Just curious. [LAUGHTER] 779 00:45:34,734 --> 00:45:38,171 >> West has been our school here, though. 780 00:45:38,171 --> 00:45:42,275 Both daughters went to West. >> Right here and then I'll come 781 00:45:42,275 --> 00:45:47,547 down front. >> Hi. 782 00:45:47,547 --> 00:45:49,983 My name is Michael. >> Hi. 783 00:45:49,983 --> 00:45:52,318 >> I was just wondering, if you could go back and give yourself 784 00:45:52,318 --> 00:45:54,988 one piece of advice while you were in college, what would that 785 00:45:54,988 --> 00:45:57,157 be? >> Don't get married. 786 00:45:57,157 --> 00:46:02,829 [LAUGHTER] Alright, okay, no one 787 00:46:02,829 --> 00:46:06,633 ever gave me advice, and anything I would say to you, I 788 00:46:06,633 --> 00:46:09,235 expect you not to pay any attention to because I wouldn't 789 00:46:09,235 --> 00:46:13,907 have either. So I graduated college, I was 790 00:46:13,907 --> 00:46:18,345 21, I was living with a certain person, and I thought I'm going 791 00:46:18,345 --> 00:46:21,981 to get married because my brother Clayton got married when 792 00:46:21,981 --> 00:46:24,351 he was 21 and he was still married and he's still married 793 00:46:24,351 --> 00:46:27,554 now. But that was Clayton, and he 794 00:46:27,554 --> 00:46:30,523 didn't marry the person that I did. 795 00:46:30,523 --> 00:46:34,094 So I would say, for some reason I thought that I had to get in 796 00:46:34,094 --> 00:46:37,864 line, in step, with expectations. 797 00:46:37,864 --> 00:46:43,937 Get married, get a job. So I would say don't do that. 798 00:46:43,937 --> 00:46:48,408 Are you crazy? [LAUGHTER] 799 00:46:48,408 --> 00:46:50,777 >> Hi. My name is Justin. 800 00:46:50,777 --> 00:46:53,179 >> Hey, Justin. >> First of all, thanks for 801 00:46:53,179 --> 00:46:55,415 coming. It was really enjoyable. 802 00:46:55,415 --> 00:46:57,450 >> Oh, thank you. >> So you made the distinction 803 00:46:57,450 --> 00:46:59,486 between old and new media. >> Yeah. 804 00:46:59,486 --> 00:47:01,688 >> Your radio show is on the internet, how do you make that 805 00:47:01,688 --> 00:47:04,524 connection, I suppose? How do you reach new people with 806 00:47:04,524 --> 00:47:08,561 old media? >> I would tie it to a brick and 807 00:47:08,561 --> 00:47:12,298 throw it through a window if that's all, in terms of delivery 808 00:47:12,298 --> 00:47:16,036 of the material. The material is very much 809 00:47:16,036 --> 00:47:19,139 traditionally delivered. It's sort of repackaged through 810 00:47:19,139 --> 00:47:21,808 the internet and so forth. It's not really internet 811 00:47:21,808 --> 00:47:24,811 friendly in the sense that it's not interactive, which would be 812 00:47:24,811 --> 00:47:29,616 nice for me to do that more. I would use whatever is 813 00:47:29,616 --> 00:47:32,686 available in terms of broadcasting. 814 00:47:32,686 --> 00:47:35,288 We do have podcasts and so forth, and I have never actually 815 00:47:35,288 --> 00:47:37,991 listened to a podcast. I don't know what sort of pod 816 00:47:37,991 --> 00:47:40,660 you need. [LAUGHTER] 817 00:47:40,660 --> 00:47:42,962 I think it's like a body snatchers thing where the 818 00:47:42,962 --> 00:47:45,965 pod comes and takes over your body. 819 00:47:45,965 --> 00:47:48,968 Replica of you kind of thing. But I'm not sure what the 820 00:47:48,968 --> 00:47:52,872 technology is there. I find the new technology very 821 00:47:52,872 --> 00:47:56,242 interesting for all the reasons I said earlier, I guess. 822 00:47:56,242 --> 00:47:59,579 It's sort of beyond me. Especially all the social media 823 00:47:59,579 --> 00:48:03,750 part of it I, personally, don't get. 824 00:48:03,750 --> 00:48:08,221 For you, I'm sure for all of you it's like second nature. 825 00:48:08,221 --> 00:48:11,157 You think about the cell phone thing really didn't hit that 826 00:48:11,157 --> 00:48:15,328 long ago, but you grew up with that. 827 00:48:15,328 --> 00:48:19,599 So that's really totally different orientation. 828 00:48:19,599 --> 00:48:22,535 >> Michael, "Whad'Ya Know?" is very, very popular, and it's 829 00:48:22,535 --> 00:48:25,238 obviously gone through a lot of transitions over the course of 830 00:48:25,238 --> 00:48:28,541 the last 25 years. What do you think is the 831 00:48:28,541 --> 00:48:31,044 riskiest thing you've ever done with the show when you think 832 00:48:31,044 --> 00:48:33,513 back? >> Risky? 833 00:48:33,513 --> 00:48:36,016 >> Yeah. >> I think showing up is the 834 00:48:36,016 --> 00:48:38,651 biggest risk. Honestly, it's not a risk sort 835 00:48:38,651 --> 00:48:43,289 of show. Do you know what I mean? 836 00:48:43,289 --> 00:48:48,094 No one's life is in danger by the doing of it. 837 00:48:48,094 --> 00:48:51,931 [LAUGHTER] We may have had 838 00:48:51,931 --> 00:48:54,834 impact on some people listening for one reason or another. 839 00:48:54,834 --> 00:48:58,938 I know that people have told me that their mother in the home, 840 00:48:58,938 --> 00:49:02,742 she listened to the show and she loved it, and it tied her into 841 00:49:02,742 --> 00:49:05,679 things that were happening back here in Wisconsin. 842 00:49:05,679 --> 00:49:08,982 That sort of thing. So that's risk exactly but it's 843 00:49:08,982 --> 00:49:11,985 sort of having an effect of some sort. 844 00:49:11,985 --> 00:49:15,221 So that does occur. And, really, what I like is not 845 00:49:15,221 --> 00:49:18,258 so much the risk of it, it's actually connecting. 846 00:49:18,258 --> 00:49:21,027 So I say all that stuff about social media, but for me radio 847 00:49:21,027 --> 00:49:25,832 was maybe the original social media in that you go on the air 848 00:49:25,832 --> 00:49:28,535 and you're talking to people around the country who maybe 849 00:49:28,535 --> 00:49:31,571 have the same point of view as you, or similar, and they're 850 00:49:31,571 --> 00:49:33,873 funny, they're interesting, they tell you something about they 851 00:49:33,873 --> 00:49:38,878 are and where they're at, and I love that sort of connectedness. 852 00:49:38,878 --> 00:49:41,448 To me, that's really what makes it interesting. 853 00:49:41,448 --> 00:49:45,919 That's not really a risk thing. It's sort of a risk to put 854 00:49:45,919 --> 00:49:51,091 yourself in that position. It can be. 855 00:49:51,091 --> 00:49:55,295 >> You went through a lot of different positions, jobs, 856 00:49:55,295 --> 00:50:00,800 careers, and, obviously, "Whad'Ya Know?" is very, 857 00:50:00,800 --> 00:50:03,269 very popular. Was there ever a point when you 858 00:50:03,269 --> 00:50:05,805 realized you'd made it? >> No, not yet. 859 00:50:05,805 --> 00:50:08,541 [LAUGHTER] No. 860 00:50:08,541 --> 00:50:11,544 And I'm already in my decline. It's sort of slipping away I 861 00:50:11,544 --> 00:50:14,748 feel like. It's hard to maintain and arch. 862 00:50:14,748 --> 00:50:19,252 That's why it's an arch I guess. But no. 863 00:50:19,252 --> 00:50:21,821 Making it? No. 864 00:50:21,821 --> 00:50:25,859 Surprised that I'm still on? Yes. 865 00:50:25,859 --> 00:50:28,762 So there's that. I really do think if you stay on 866 00:50:28,762 --> 00:50:31,197 long enough, you become grandfathered in, especially in 867 00:50:31,197 --> 00:50:34,434 public radio. Commercial radio, you probably 868 00:50:34,434 --> 00:50:37,671 have a two-year life span before you get fired or they change 869 00:50:37,671 --> 00:50:41,107 format of your station. I've worked with commercial 870 00:50:41,107 --> 00:50:43,943 guys. They're always reformatting 871 00:50:43,943 --> 00:50:46,746 stations. So you go in and it's jazz one 872 00:50:46,746 --> 00:50:49,349 day, the next day it's Spanish language, and you may not make 873 00:50:49,349 --> 00:50:55,522 that jump comfortably. But that's commercial radio. 874 00:50:55,522 --> 00:51:00,794 Public radio just goes on and on and on and on and on and on. 875 00:51:00,794 --> 00:51:05,598 >> Any final questions for Michael before we close? 876 00:51:05,598 --> 00:51:08,535 Well, I know you all join me in thanking Michael Feldman. 877 00:51:08,535 --> 00:51:12,105 [APPLAUSE] >> Thank you guys.