WEBVTT 00:00.533 --> 00:02.166 align:left position:10%,start line:89% size:80% (musical tones) 00:02.266 --> 00:05.933 align:left position:10%,start line:89% size:80% (applause) 00:06.033 --> 00:08.200 align:left position:10%,start line:83% size:80% - When you hear the term occupational safety and health, 00:08.300 --> 00:09.700 align:left position:10%,start line:89% size:80% I'm curious what comes to mind. 00:09.800 --> 00:11.133 align:left position:10%,start line:5% size:80% Probably OSHA, 00:11.233 --> 00:12.466 align:left position:10%,start line:5% size:80% compliance, 00:12.566 --> 00:14.866 align:left position:10%,start line:5% size:80% other unpleasantries in the workplace. 00:14.966 --> 00:17.066 align:left position:10%,start line:5% size:80% And that's a very, almost narrow and limiting view. 00:17.166 --> 00:19.366 align:left position:10%,start line:83% size:80% What I'm going to do over the next 10 minutes 00:19.466 --> 00:22.366 align:left position:10%,start line:83% size:80% is try to convince you that there is a lot of potential, 00:22.466 --> 00:25.900 align:left position:10%,start line:83% size:80% untapped potential, if we practice safety properly. 00:27.133 --> 00:29.733 align:left position:10%,start line:83% size:80% Every year, the US Bureau of Labor Statistics 00:29.833 --> 00:34.000 align:left position:10%,start line:83% size:80% publishes reports on where fatalities occur, 00:34.100 --> 00:35.433 align:left position:10%,start line:89% size:80% the causes of fatalities, 00:35.533 --> 00:37.733 align:left position:10%,start line:83% size:80% and the same with the nonfatal injury and illnesses. 00:37.833 --> 00:41.033 align:left position:10%,start line:83% size:80% And we study that here, and businesses look at this. 00:41.133 --> 00:45.033 align:left position:10%,start line:83% size:80% The problem is I think it unfairly 00:45.133 --> 00:46.733 align:left position:10%,start line:89% size:80% stereotypes certain industries, 00:46.833 --> 00:49.300 align:left position:10%,start line:89% size:80% or causes us to sort of blanket 00:49.400 --> 00:51.100 align:left position:10%,start line:83% size:80% and just focus on certain things. 00:52.733 --> 00:55.433 align:left position:10%,start line:83% size:80% I started my career as a compliance officer with OSHA, 00:55.533 --> 00:57.833 align:left position:10%,start line:83% size:80% that's how I cut my teeth in safety. 00:57.933 --> 01:01.300 align:left position:10%,start line:83% size:80% And so what I'm gonna be sharing with you today 01:01.400 --> 01:03.166 align:left position:10%,start line:83% size:80% comes from a culmination of over 20 years 01:03.266 --> 01:06.733 align:left position:10%,start line:83% size:80% of experience, studies, research, 01:06.833 --> 01:10.633 align:left position:10%,start line:83% size:80% and this one figure here from the report is interesting 01:10.733 --> 01:12.466 align:left position:10%,start line:83% size:80% 'cause it kind of encapsulates a lot of things. 01:12.566 --> 01:14.400 align:left position:10%,start line:83% size:80% Now when I was a compliance officer, 01:14.500 --> 01:16.266 align:left position:10%,start line:89% size:80% I was doing enforcement work, 01:16.366 --> 01:18.666 align:left position:10%,start line:83% size:80% but I was hearing and I was listening to the workers, 01:18.766 --> 01:21.200 align:left position:10%,start line:83% size:80% listening to management and I noticed things, 01:21.300 --> 01:23.866 align:left position:10%,start line:83% size:80% that there is more like these social aspects 01:23.966 --> 01:26.033 align:left position:10%,start line:83% size:80% of an organization, or the relationships, 01:26.133 --> 01:27.700 align:left position:10%,start line:89% size:80% we'll say relationships. 01:27.800 --> 01:30.233 align:left position:10%,start line:83% size:80% And that's what seemed to be more indicative 01:30.333 --> 01:32.666 align:left position:10%,start line:83% size:80% of a safe workplace than all the compliance, 01:32.766 --> 01:35.000 align:left position:10%,start line:83% size:80% and programs, and rules, and all this stuff. 01:35.100 --> 01:37.800 align:left position:10%,start line:83% size:80% And, as you'll see here, smaller companies 01:37.900 --> 01:40.800 align:left position:10%,start line:83% size:80% have much lower accident rates than bigger companies. 01:40.900 --> 01:42.966 align:left position:10%,start line:83% size:80% They don't have the resources, they probably don't even 01:43.066 --> 01:44.800 align:left position:10%,start line:83% size:80% have a safety professional working for them. 01:44.900 --> 01:46.233 align:left position:10%,start line:89% size:80% Why is that? 01:46.333 --> 01:49.066 align:left position:10%,start line:83% size:80% Well, I noticed that it was people trust each other. 01:49.166 --> 01:50.500 align:left position:10%,start line:89% size:80% They talk to each other. 01:50.600 --> 01:53.933 align:left position:10%,start line:83% size:80% They knew how to work around the constraints of work 01:54.033 --> 01:56.300 align:left position:10%,start line:89% size:80% or had the control or autonomy 01:56.400 --> 01:58.800 align:left position:10%,start line:89% size:80% to redesign their own work 01:58.900 --> 02:01.366 align:left position:10%,start line:83% size:80% to mitigate the hazards that are there. 02:03.366 --> 02:06.033 align:left position:10%,start line:83% size:80% In 2009, I was lucky enough to be asked 02:06.133 --> 02:09.266 align:left position:10%,start line:89% size:80% to be the lead safety volunteer 02:09.366 --> 02:11.500 align:left position:10%,start line:83% size:80% for the show Extreme Makeover: Home Edition. 02:11.600 --> 02:13.000 align:left position:10%,start line:89% size:80% So, up in northern Wisconsin, 02:13.100 --> 02:14.800 align:left position:10%,start line:83% size:80% I was called on a Friday afternoon. 02:14.900 --> 02:16.200 align:left position:10%,start line:83% size:80% They said, "We've been calling around, 02:16.300 --> 02:17.633 align:left position:10%,start line:89% size:80% "you were recommended." 02:17.733 --> 02:18.800 align:left position:10%,start line:89% size:80% Of course, I'm a professor, 02:18.900 --> 02:20.200 align:left position:10%,start line:89% size:80% so I'm sitting around, right? 02:20.300 --> 02:21.866 align:left position:10%,start line:89% size:80% Just kidding, no, I wasn't. 02:21.966 --> 02:24.533 align:left position:10%,start line:83% size:80% But I said, "Sure, I'll help out, what do I have to do?" 02:24.633 --> 02:26.000 align:left position:10%,start line:89% size:80% They said, "Well, on Monday, 02:26.100 --> 02:28.533 align:left position:10%,start line:83% size:80% "we're gonna be knocking on the family's door, 02:28.633 --> 02:31.800 align:left position:10%,start line:83% size:80% "and you need to supply two safety professionals 02:31.900 --> 02:34.266 align:left position:10%,start line:89% size:80% "on-site 24/7 for that week." 02:34.366 --> 02:37.233 align:left position:10%,start line:83% size:80% Okay, lucky I have a lot of friends. 02:37.333 --> 02:40.233 align:left position:10%,start line:83% size:80% I tapped into my resources, within 72 hours, 02:40.333 --> 02:42.900 align:left position:10%,start line:83% size:80% I had a full schedule of safety professionals 02:43.000 --> 02:44.733 align:left position:10%,start line:83% size:80% who were gonna on-site at all times. 02:44.833 --> 02:46.300 align:left position:10%,start line:83% size:80% Now, what's interesting about this, 02:46.400 --> 02:47.600 align:left position:10%,start line:83% size:80% is that we didn't come in and go, 02:47.700 --> 02:49.766 align:left position:10%,start line:83% size:80% "Okay, here are the OSHA standards, follow them." 02:49.866 --> 02:52.333 align:left position:10%,start line:83% size:80% What we did is I set up some principles, 02:52.433 --> 02:54.333 align:left position:10%,start line:83% size:80% those principles being let's help people. 02:54.433 --> 02:56.866 align:left position:10%,start line:83% size:80% We're not gonna, you know, force people to do this, 02:56.966 --> 02:58.200 align:left position:10%,start line:89% size:80% we're gonna help people. 02:58.300 --> 02:59.866 align:left position:10%,start line:83% size:80% If somebody doesn't have head protection, 02:59.966 --> 03:01.500 align:left position:10%,start line:89% size:80% we're gonna bring it to them. 03:01.600 --> 03:03.333 align:left position:10%,start line:77% size:80% If somebody needs helps lifting something, we're gonna help lift. 03:03.433 --> 03:05.066 align:left position:10%,start line:83% size:80% But more importantly is we had to protect 03:05.166 --> 03:07.666 align:left position:10%,start line:83% size:80% the non-skilled volunteers on-site. 03:07.766 --> 03:09.800 align:left position:10%,start line:83% size:80% The people who clamored to be on a TV show, 03:09.900 --> 03:11.400 align:left position:10%,start line:89% size:80% they were our biggest hazard. 03:11.500 --> 03:13.800 align:left position:10%,start line:83% size:80% And so we started a training program for them, 03:13.900 --> 03:15.633 align:left position:10%,start line:83% size:80% and then we had them only go on-site 03:15.733 --> 03:17.300 align:left position:10%,start line:83% size:80% when they are mentored or supervised 03:17.400 --> 03:18.900 align:left position:10%,start line:89% size:80% by one of the experts, 03:19.000 --> 03:21.733 align:left position:10%,start line:83% size:80% the people who were construction folk volunteering. 03:21.833 --> 03:23.333 align:left position:10%,start line:83% size:80% And we were very successful with this. 03:23.433 --> 03:24.866 align:left position:10%,start line:89% size:80% And the other thing that I did 03:24.966 --> 03:26.266 align:left position:10%,start line:89% size:80% is I instituted a journal, 03:26.366 --> 03:28.666 align:left position:10%,start line:83% size:80% so that each group that handed off to the next group 03:28.766 --> 03:30.233 align:left position:10%,start line:89% size:80% saw what the previous group did, 03:30.333 --> 03:32.533 align:left position:10%,start line:83% size:80% understood the training, maybe things they found, 03:32.633 --> 03:35.566 align:left position:10%,start line:83% size:80% and it actually evolved as it went through. 03:35.666 --> 03:38.033 align:left position:10%,start line:83% size:80% And you have to do that with a construction site 03:38.133 --> 03:40.166 align:left position:10%,start line:5% size:80% because the construction site evolves. 03:40.266 --> 03:42.066 align:left position:10%,start line:5% size:80% And so we were very successful, 03:42.166 --> 03:44.400 align:left position:10%,start line:5% size:80% and we provided this family with a wonderful new home, 03:44.500 --> 03:46.466 align:left position:10%,start line:89% size:80% which they gratefully accepted. 03:46.566 --> 03:50.000 align:left position:10%,start line:83% size:80% What I want to share with you now is 03:50.100 --> 03:53.333 align:left position:10%,start line:83% size:80% seven principles, or I call my philosophy on safety, 03:53.433 --> 03:56.000 align:left position:10%,start line:83% size:80% and I think it really will give you insight into 03:56.100 --> 03:58.933 align:left position:10%,start line:83% size:80% how I practice, how I teach, and how I research safety. 03:59.033 --> 04:01.300 align:left position:10%,start line:83% size:80% A very, I don't know if you'd call it new, 04:01.400 --> 04:03.333 align:left position:10%,start line:89% size:80% but an innovative look at it. 04:03.433 --> 04:05.900 align:left position:10%,start line:89% size:80% Safety is an attribute of work, 04:06.000 --> 04:09.433 align:left position:10%,start line:83% size:80% and what I mean by that is I picture everything as a system. 04:09.533 --> 04:11.633 align:left position:10%,start line:83% size:80% So there's elements that are interacting with each other, 04:11.733 --> 04:13.266 align:left position:10%,start line:89% size:80% and it's complex. 04:13.366 --> 04:16.400 align:left position:10%,start line:83% size:80% And if we oversimplify a complex issue, 04:16.500 --> 04:18.266 align:left position:10%,start line:83% size:80% we're not gonna solve it, we're gonna be wrong. 04:18.366 --> 04:19.933 align:left position:10%,start line:89% size:80% No offense to Occam. 04:20.733 --> 04:24.033 align:left position:10%,start line:83% size:80% Okay, wow, flat. (laughter) 04:24.133 --> 04:26.100 align:left position:10%,start line:83% size:80% But it all started really with the Industrial Revolution, 04:26.200 --> 04:28.766 align:left position:10%,start line:83% size:80% Industrial Revolution gave birth to the work organization. 04:28.866 --> 04:30.900 align:left position:10%,start line:83% size:80% People working together for a specific purpose, 04:31.000 --> 04:32.666 align:left position:10%,start line:83% size:80% but there's a lot of complexities there. 04:32.766 --> 04:34.366 align:left position:10%,start line:89% size:80% We had new forms of technology, 04:34.466 --> 04:36.033 align:left position:10%,start line:83% size:80% and we still have new forms of technology. 04:36.133 --> 04:38.733 align:left position:10%,start line:83% size:80% We have new chemicals, we have new issues, 04:38.833 --> 04:41.700 align:left position:10%,start line:83% size:80% and how are we allowing the individuals 04:41.800 --> 04:44.733 align:left position:10%,start line:83% size:80% who are hired to do specific tasks? 04:44.833 --> 04:46.700 align:left position:10%,start line:83% size:80% Do we give them the tools, the knowledge, 04:46.800 --> 04:48.000 align:left position:10%,start line:89% size:80% in order to be successful? 04:48.100 --> 04:49.966 align:left position:10%,start line:83% size:80% That they can ask for help when they need it, 04:50.066 --> 04:52.300 align:left position:10%,start line:83% size:80% where they can take time to go get the right tool, 04:52.400 --> 04:54.766 align:left position:10%,start line:83% size:80% or to control their own work environment 04:54.866 --> 04:56.700 align:left position:10%,start line:83% size:80% so they can mitigate whatever hazards are there 04:56.800 --> 04:58.833 align:left position:10%,start line:89% size:80% or avoid the exposure. 04:58.933 --> 05:02.500 align:left position:10%,start line:83% size:80% And so, if we take safety out of work, 05:02.600 --> 05:04.733 align:left position:10%,start line:83% size:80% if we take it out of the design of work, 05:04.833 --> 05:07.600 align:left position:10%,start line:83% size:80% unmoor it from that, we're gonna be unsuccessful. 05:07.700 --> 05:09.966 align:left position:10%,start line:83% size:80% And it's gonna make the job not as fun. 05:10.066 --> 05:12.066 align:left position:10%,start line:83% size:80% And it's gonna make our relationships, 05:12.166 --> 05:13.300 align:left position:10%,start line:89% size:80% it's gonna destroy them. 05:13.400 --> 05:14.566 align:left position:10%,start line:89% size:80% And we're not gonna communicate, 05:14.666 --> 05:16.700 align:left position:10%,start line:83% size:80% and then all things go mad, not just safety. 05:16.800 --> 05:19.466 align:left position:10%,start line:83% size:80% I said bad, not mad, sorry about that. 05:19.566 --> 05:22.233 align:left position:10%,start line:83% size:80% I believe all workers want to do a good job, 05:22.333 --> 05:24.500 align:left position:10%,start line:83% size:80% at least initially when they're first hired. 05:24.600 --> 05:26.433 align:left position:10%,start line:83% size:80% The problem is if we don't give them 05:26.533 --> 05:30.600 align:left position:10%,start line:83% size:80% the opportunity to get some satisfaction, 05:30.700 --> 05:32.700 align:left position:10%,start line:83% size:80% to feel appreciated for the work they do, 05:32.800 --> 05:34.733 align:left position:10%,start line:83% size:80% or if we don't give them an opportunity to succeed, 05:34.833 --> 05:36.066 align:left position:10%,start line:89% size:80% we're not gonna achieve that. 05:36.166 --> 05:38.366 align:left position:10%,start line:89% size:80% And I believe safety is linked 05:38.466 --> 05:40.333 align:left position:10%,start line:83% size:80% to people being able to do a good job. 05:40.433 --> 05:42.266 align:left position:10%,start line:83% size:80% And so, therefore, if I study work, 05:42.366 --> 05:44.666 align:left position:10%,start line:83% size:80% I study the job itself, but not just that, 05:44.766 --> 05:46.000 align:left position:10%,start line:83% size:80% what's their relationship with coworkers? 05:46.100 --> 05:47.600 align:left position:10%,start line:83% size:80% With the relationship with their supervisor? 05:47.700 --> 05:49.333 align:left position:10%,start line:83% size:80% How often do they see top management? 05:49.433 --> 05:50.866 align:left position:10%,start line:83% size:80% All these things are very critical 05:50.966 --> 05:54.100 align:left position:10%,start line:83% size:80% to their ability to understand their job completely, 05:54.200 --> 05:55.400 align:left position:10%,start line:89% size:80% to appreciate what they do, 05:55.500 --> 05:57.433 align:left position:10%,start line:83% size:80% to be proud that they're getting something done, 05:57.533 --> 05:59.133 align:left position:10%,start line:83% size:80% and they're doing it in a safe manner, 05:59.233 --> 06:02.400 align:left position:10%,start line:83% size:80% because you can get something done safely or unsafely. 06:02.500 --> 06:04.700 align:left position:10%,start line:89% size:80% And if safety is removed, 06:04.800 --> 06:07.166 align:left position:10%,start line:83% size:80% and it's incongruent to the work rule, 06:07.266 --> 06:08.600 align:left position:10%,start line:89% size:80% what are workers gonna choose? 06:08.700 --> 06:10.200 align:left position:10%,start line:83% size:80% What are supervisors gonna choose? 06:10.300 --> 06:11.900 align:left position:10%,start line:83% size:80% They're there to get the work done, 06:12.000 --> 06:15.000 align:left position:10%,start line:83% size:80% if safety's not part of that, well, so be it. 06:15.100 --> 06:17.600 align:left position:10%,start line:83% size:80% All people want to be treated fairly, 06:17.700 --> 06:19.200 align:left position:10%,start line:89% size:80% that's very, very consistent. 06:19.300 --> 06:21.133 align:left position:10%,start line:83% size:80% I know there are theory out there, 06:21.233 --> 06:22.500 align:left position:10%,start line:89% size:80% Maslow's Hierarchy of Needs, 06:22.600 --> 06:23.833 align:left position:10%,start line:89% size:80% you've probably heard of that. 06:23.933 --> 06:26.600 align:left position:10%,start line:83% size:80% B.F. Skinner's ABC Model, fine, good. 06:26.700 --> 06:29.466 align:left position:10%,start line:83% size:80% I believe Adams' Equity Theory explains more 06:29.566 --> 06:31.633 align:left position:10%,start line:83% size:80% why people change their attitude and behavior 06:31.733 --> 06:33.566 align:left position:10%,start line:83% size:80% and do certain things, than anything else. 06:33.666 --> 06:36.266 align:left position:10%,start line:83% size:80% You've heard of a fair day's pay for a fair day's work, 06:36.366 --> 06:37.433 align:left position:10%,start line:89% size:80% that's the foundation of it. 06:37.533 --> 06:39.400 align:left position:10%,start line:83% size:80% Back in the '60s, Adams came up with that. 06:39.500 --> 06:41.766 align:left position:10%,start line:83% size:80% It's been extended in the '80s by Greenberg 06:41.866 --> 06:43.666 align:left position:10%,start line:89% size:80% to organizational justice. 06:43.766 --> 06:45.933 align:left position:10%,start line:83% size:80% If we perceive injustice or unfairness, 06:46.033 --> 06:47.500 align:left position:10%,start line:89% size:80% that greatly affects us 06:47.600 --> 06:49.500 align:left position:10%,start line:83% size:80% and our relationships at our workplace. 06:49.600 --> 06:52.166 align:left position:10%,start line:83% size:80% Which, in turn, affects our communication in the workplace. 06:52.266 --> 06:55.100 align:left position:10%,start line:83% size:80% Which, in turn, allows things to go bad very quickly 06:55.200 --> 06:57.766 align:left position:10%,start line:83% size:80% if we don't do something about it. 07:00.066 --> 07:03.000 align:left position:10%,start line:89% size:80% People do not try to get hurt. 07:03.100 --> 07:05.066 align:left position:10%,start line:83% size:80% They just, they're trying to get a job done, 07:05.166 --> 07:07.533 align:left position:10%,start line:83% size:80% and if we don't consider all aspects of the job, 07:07.633 --> 07:08.866 align:left position:10%,start line:89% size:80% which could lead to exposure, 07:08.966 --> 07:10.933 align:left position:10%,start line:83% size:80% I know you guys are starting to see the pictures. 07:11.033 --> 07:12.066 align:left position:10%,start line:89% size:80% (laughter) 07:12.166 --> 07:13.500 align:left position:10%,start line:89% size:80% It happens. 07:13.600 --> 07:15.700 align:left position:10%,start line:83% size:80% But they don't intend to get hurt. 07:15.800 --> 07:17.600 align:left position:10%,start line:89% size:80% Going back to fairness. 07:17.700 --> 07:20.733 align:left position:10%,start line:89% size:80% We have this inert desire, 07:20.833 --> 07:23.466 align:left position:10%,start line:83% size:80% it's called the fundamental attribution error, 07:23.566 --> 07:25.733 align:left position:10%,start line:83% size:80% that when we see someone get hurt, we blame them. 07:25.833 --> 07:27.233 align:left position:10%,start line:89% size:80% We do that. 07:27.333 --> 07:29.000 align:left position:10%,start line:5% size:80% But when you're the one who got hurt, 07:29.100 --> 07:31.833 align:left position:10%,start line:5% size:80% you can usually identify external factors that led to it. 07:31.933 --> 07:33.000 align:left position:10%,start line:5% size:80% That's what I'm talking about, 07:33.100 --> 07:34.433 align:left position:10%,start line:5% size:80% the design of work, 07:34.533 --> 07:36.300 align:left position:10%,start line:5% size:80% external factors that are complex and interacting. 07:36.400 --> 07:39.300 align:left position:10%,start line:83% size:80% But if we blame someone and they got hurt 07:39.400 --> 07:41.866 align:left position:10%,start line:83% size:80% because they're trying to do a good job, 07:41.966 --> 07:44.600 align:left position:10%,start line:83% size:80% and safety is not there and we blame them, 07:44.700 --> 07:46.066 align:left position:10%,start line:89% size:80% that really affects them. 07:46.166 --> 07:48.400 align:left position:10%,start line:83% size:80% That affects the entire social fabric of an organization, 07:48.500 --> 07:50.066 align:left position:10%,start line:83% size:80% and that's something I've studied. 07:50.166 --> 07:52.500 align:left position:10%,start line:77% size:80% If I had more time, I would definitely share all that with you, 07:52.600 --> 07:54.666 align:left position:10%,start line:83% size:80% but, believe me, people do not want to get hurt. 07:54.766 --> 07:57.233 align:left position:10%,start line:83% size:80% We need to make them so they can do their job successfully 07:57.333 --> 07:59.200 align:left position:10%,start line:83% size:80% and really be excited about what they're doing, 07:59.300 --> 08:02.100 align:left position:10%,start line:83% size:80% but do it in a safe manner as well. 08:05.000 --> 08:09.233 align:left position:10%,start line:83% size:80% If we assume that all workers have everything they need 08:09.333 --> 08:11.700 align:left position:10%,start line:83% size:80% to get their job done successfully, we're wrong. 08:13.066 --> 08:14.700 align:left position:10%,start line:83% size:80% We need everybody to be successful, 08:14.800 --> 08:17.566 align:left position:10%,start line:83% size:80% if not, then somebody has to make up for it. 08:17.666 --> 08:19.600 align:left position:10%,start line:83% size:80% Organizations are only successful 08:19.700 --> 08:20.866 align:left position:10%,start line:83% size:80% as the success of each individual, 08:20.966 --> 08:22.700 align:left position:10%,start line:89% size:80% that's how I approach safety. 08:22.800 --> 08:24.400 align:left position:10%,start line:83% size:80% It sounds different, doesn't it, it is. 08:24.500 --> 08:26.633 align:left position:10%,start line:83% size:80% I want everybody to be able to get their job done, 08:26.733 --> 08:27.966 align:left position:10%,start line:89% size:80% because nothing is static. 08:28.066 --> 08:29.233 align:left position:10%,start line:83% size:80% Things change day in and day out. 08:29.333 --> 08:30.666 align:left position:10%,start line:89% size:80% We have new workers coming in, 08:30.766 --> 08:32.166 align:left position:10%,start line:83% size:80% we have new technology coming in. 08:32.266 --> 08:34.500 align:left position:10%,start line:83% size:80% It's a constant effort to understand 08:34.600 --> 08:37.733 align:left position:10%,start line:83% size:80% what may be preventing someone from being successful, 08:37.833 --> 08:40.166 align:left position:10%,start line:83% size:80% or affect some relationship with an organization 08:40.266 --> 08:42.066 align:left position:10%,start line:89% size:80% because all that affects safety, 08:42.166 --> 08:44.100 align:left position:10%,start line:83% size:80% it affects productivity, it affects satisfaction. 08:45.333 --> 08:48.400 align:left position:10%,start line:83% size:80% I'm highly analytical, I measure a lot of things, 08:48.500 --> 08:51.066 align:left position:10%,start line:83% size:80% and by doing so and by looking at the work system itself, 08:51.166 --> 08:54.366 align:left position:10%,start line:83% size:80% I can understand safety from multiple factions. 08:54.466 --> 08:57.266 align:left position:10%,start line:83% size:80% I'm not just gonna justify a change in the work 08:57.366 --> 08:59.400 align:left position:10%,start line:83% size:80% because OSHA might come in and cite it? 08:59.500 --> 09:01.866 align:left position:10%,start line:83% size:80% No, that's not a good justification. 09:01.966 --> 09:05.900 align:left position:10%,start line:83% size:80% I can link it to productivity, I can link it to savings. 09:06.000 --> 09:08.800 align:left position:10%,start line:83% size:80% You know, if someone gets hurt, that's gonna slow things down. 09:08.900 --> 09:11.733 align:left position:10%,start line:83% size:80% That's gonna affect mindset of people. 09:11.833 --> 09:14.733 align:left position:10%,start line:83% size:80% One example, but this is throughout my entire life, 09:14.833 --> 09:16.533 align:left position:10%,start line:83% size:80% when my kids see a commercial on a new toy, 09:16.633 --> 09:18.133 align:left position:10%,start line:83% size:80% they're like "Daddy, we want that." 09:18.233 --> 09:19.733 align:left position:10%,start line:83% size:80% I'm like, "Here, fill out this form here, 09:19.833 --> 09:21.400 align:left position:10%,start line:83% size:80% "about what you think the quality will be, 09:21.500 --> 09:22.733 align:left position:10%,start line:89% size:80% "how much you'll play with it, 09:22.833 --> 09:24.533 align:left position:10%,start line:83% size:80% "and I'll see if I can cost justify it." 09:24.633 --> 09:26.800 align:left position:10%,start line:83% size:80% You know you can make kids like old toys 09:26.900 --> 09:28.733 align:left position:10%,start line:83% size:80% by repurposing them as Christmas gifts. 09:28.833 --> 09:30.233 align:left position:10%,start line:83% size:80% Just saying. (laughter) 09:30.333 --> 09:32.100 align:left position:10%,start line:89% size:80% Not Santa, but Christmas gifts. 09:32.200 --> 09:34.000 align:left position:10%,start line:89% size:80% They don't know. 09:37.100 --> 09:41.733 align:left position:10%,start line:89% size:80% I'm concerned by a heightened 09:41.833 --> 09:45.100 align:left position:10%,start line:83% size:80% attention to people wanting to adopt 09:45.200 --> 09:47.533 align:left position:10%,start line:83% size:80% what other companies are doing because they're successful. 09:47.633 --> 09:49.533 align:left position:10%,start line:83% size:80% I believe it's the journey we go on, 09:49.633 --> 09:52.266 align:left position:10%,start line:83% size:80% it's the techniques that we replicate every day 09:52.366 --> 09:54.166 align:left position:10%,start line:83% size:80% with a focus on improving the work, 09:54.266 --> 09:55.900 align:left position:10%,start line:83% size:80% improving the success of the individual, 09:56.000 --> 09:58.900 align:left position:10%,start line:83% size:80% which ultimately creates a functional safety program. 09:59.000 --> 10:01.166 align:left position:10%,start line:83% size:80% But too often people are trying to buy it, 10:01.266 --> 10:03.033 align:left position:10%,start line:83% size:80% the magic pill, the silver bullet. 10:03.133 --> 10:06.066 align:left position:10%,start line:83% size:80% I'm saying right here and now we can't buy a safety program. 10:06.166 --> 10:08.300 align:left position:10%,start line:83% size:80% We can't say, "Oh, there's a safe organization," 10:08.400 --> 10:11.133 align:left position:10%,start line:83% size:80% and mimic what they do because we will fail. 10:11.233 --> 10:14.466 align:left position:10%,start line:83% size:80% We have to go through a journey in order to get there. 10:14.566 --> 10:15.966 align:left position:10%,start line:89% size:80% So, almost ending on time, 10:16.066 --> 10:19.133 align:left position:10%,start line:83% size:80% what I want to share with all of you, 10:19.233 --> 10:21.166 align:left position:10%,start line:83% size:80% we are new to the business school. 10:21.266 --> 10:23.633 align:left position:10%,start line:83% size:80% We are the envy of a lot of safety degree programs 10:23.733 --> 10:26.933 align:left position:10%,start line:83% size:80% around the US, there is enormous potential here. 10:27.033 --> 10:28.666 align:left position:10%,start line:89% size:80% I've got several student groups 10:28.766 --> 10:30.366 align:left position:10%,start line:89% size:80% out serving companies right now, 10:30.466 --> 10:33.233 align:left position:10%,start line:83% size:80% building their safety program from the roots up. 10:33.333 --> 10:36.466 align:left position:10%,start line:83% size:80% We've got interns who, we've been very lucky, 10:36.566 --> 10:37.866 align:left position:10%,start line:89% size:80% with their number of offers. 10:37.966 --> 10:39.033 align:left position:10%,start line:89% size:80% We have interns going out 10:39.133 --> 10:41.733 align:left position:10%,start line:5% size:80% before they're doing their capstone. 10:41.833 --> 10:43.833 align:left position:10%,start line:5% size:80% This summer I've got a lot of non-safety students 10:43.933 --> 10:46.233 align:left position:10%,start line:5% size:80% taking my intro safety course. 10:46.333 --> 10:48.200 align:left position:10%,start line:5% size:80% So, I really want UW Whitewater 10:48.300 --> 10:51.033 align:left position:10%,start line:83% size:80% to be the beacon of southern Wisconsin 10:51.133 --> 10:53.300 align:left position:10%,start line:89% size:80% for class projects, 10:53.400 --> 10:56.000 align:left position:10%,start line:83% size:80% for practical research, for interns, 10:56.100 --> 10:58.200 align:left position:10%,start line:83% size:80% and I see more and more how safety can actually 10:58.300 --> 11:02.166 align:left position:10%,start line:83% size:80% be improving or providing management students, 11:02.266 --> 11:03.600 align:left position:10%,start line:83% size:80% human resource students, by the way, 11:03.700 --> 11:05.566 align:left position:10%,start line:83% size:80% there's a lot of potential for human resource students 11:05.666 --> 11:07.200 align:left position:10%,start line:83% size:80% who have a safety background, I'm telling ya. 11:07.300 --> 11:09.766 align:left position:10%,start line:83% size:80% I get people contact me with job offers all the time, 11:09.866 --> 11:11.433 align:left position:10%,start line:89% size:80% I just don't know anybody yet. 11:11.533 --> 11:13.000 align:left position:10%,start line:89% size:80% But the idea is, 11:13.100 --> 11:16.700 align:left position:10%,start line:89% size:80% we should be the next generation 11:16.800 --> 11:18.633 align:left position:10%,start line:83% size:80% that is going to really serve the safety field, 11:18.733 --> 11:21.600 align:left position:10%,start line:83% size:80% because right now we can do a lot better, 11:21.700 --> 11:22.866 align:left position:10%,start line:89% size:80% and I think here at Whitewater, 11:22.966 --> 11:25.833 align:left position:10%,start line:83% size:80% we can offer that to our community. 11:28.333 --> 11:32.000 align:left position:10%,start line:89% size:80% (applause) 11:32.100 --> 11:36.100 align:left position:10%,start line:89% size:80% (upbeat music)