WEBVTT 00:00.000 --> 00:01.000 align:start position:10% line:84.66% size:5% cc 00:01.000 --> 00:03.000 align:start position:10% line:84.66% size:25% [APPLAUSE] 00:09.233 --> 00:10.800 align:start position:10% line:84.66% size:75% >> APT has always been blessed 00:10.800 --> 00:13.900 align:start position:10% line:84.66% size:72.5% with an incredible clarity of 00:13.900 --> 00:18.933 align:start position:10% line:84.66% size:42.5% artistic mission. 00:18.933 --> 00:22.400 align:start position:10% line:84.66% size:72.5% Too, I think it's fair to say 00:22.400 --> 00:25.233 align:start position:10% line:84.66% size:65% that is true for any great 00:25.233 --> 00:27.600 align:start position:10% line:84.66% size:62.5% organization, that a very 00:27.600 --> 00:29.566 align:start position:10% line:84.66% size:77.5% specific fervently believed in, 00:29.566 --> 00:31.233 align:start position:10% line:84.66% size:70% fervently practiced and held 00:31.233 --> 00:33.833 align:start position:10% line:84.66% size:70% culture has been part of the 00:33.833 --> 00:35.966 align:start position:10% line:84.66% size:80% tools that have made it possible 00:35.966 --> 00:39.233 align:start position:10% line:84.66% size:80% to pursue that artistic mission. 00:39.233 --> 00:42.666 align:start position:10% line:84.66% size:65% And also, you can have the 00:42.666 --> 00:45.100 align:start position:10% line:84.66% size:77.5% greatest artistic goals and all 00:45.100 --> 00:47.266 align:start position:10% line:84.66% size:72.5% the culture that supports it, 00:47.266 --> 00:52.066 align:start position:10% line:84.66% size:77.5% but also, I think, those values 00:52.066 --> 00:54.533 align:start position:10% line:84.66% size:65% have to be aligned with an 00:54.533 --> 00:58.966 align:start position:10% line:84.66% size:80% effective business model that is 00:58.966 --> 01:00.866 align:start position:10% line:84.66% size:80% closely related to this glorious 01:00.866 --> 01:02.566 align:start position:10% line:84.66% size:65% community here in Madison. 01:02.566 --> 01:03.833 align:start position:10% line:84.66% size:75% I'll get to that at the end if 01:03.833 --> 01:04.866 align:start position:10% line:84.66% size:32.5% there's time. 01:04.866 --> 01:06.700 align:start position:10% line:84.66% size:25% [LAUGHTER] 01:06.700 --> 01:08.400 align:start position:10% line:84.66% size:70% Let me touch briefly then on 01:08.400 --> 01:11.633 align:start position:10% line:84.66% size:47.5% those three things. 01:11.633 --> 01:15.133 align:start position:10% line:84.66% size:67.5% From the beginning, APT has 01:15.133 --> 01:16.933 align:start position:10% line:84.66% size:65% always been founded on one 01:16.933 --> 01:18.500 align:start position:10% line:84.66% size:70% premise, that these glorious 01:18.500 --> 01:20.233 align:start position:10% line:84.66% size:75% plays that we practice are, in 01:20.233 --> 01:23.233 align:start position:10% line:84.66% size:70% and of themselves, immensely 01:23.233 --> 01:25.400 align:start position:10% line:84.66% size:57.5% valuable and capable of 01:25.400 --> 01:27.833 align:start position:10% line:84.66% size:70% appealing to an intelligent, 01:27.833 --> 01:29.466 align:start position:10% line:84.66% size:72.5% non-specialized, contemporary 01:29.466 --> 01:31.466 align:start position:10% line:84.66% size:22.5% audience. 01:31.466 --> 01:32.833 align:start position:10% line:84.66% size:80% From the beginning, the founders 01:32.833 --> 01:36.100 align:start position:10% line:84.66% size:70% rejected the notion that the 01:36.100 --> 01:38.133 align:start position:10% line:84.66% size:77.5% only thing that would shield an 01:38.133 --> 01:40.466 align:start position:10% line:84.66% size:60% audience from their dull 01:40.466 --> 01:42.866 align:start position:10% line:84.66% size:75% incomprehensibility, does that 01:42.866 --> 01:46.400 align:start position:10% line:84.66% size:62.5% word exist, yes, would be 01:46.400 --> 01:49.666 align:start position:10% line:84.66% size:65% heavy-handed concept, huge 01:49.666 --> 01:51.766 align:start position:10% line:84.66% size:77.5% production values, great visual 01:51.766 --> 01:53.333 align:start position:10% line:84.66% size:25% spectacle. 01:53.333 --> 01:54.633 align:start position:10% line:84.66% size:72.5% The founders believed, and we 01:54.633 --> 01:56.366 align:start position:10% line:84.66% size:80% still believe, that these plays, 01:56.366 --> 01:59.500 align:start position:10% line:84.66% size:75% in and of themselves, have the 01:59.500 --> 02:02.333 align:start position:10% line:84.66% size:60% ability to excite modern 02:02.333 --> 02:05.366 align:start position:10% line:84.66% size:25% audiences. 02:05.366 --> 02:06.900 align:start position:10% line:84.66% size:77.5% Now, the specifics of that have 02:06.900 --> 02:08.000 align:start position:10% line:84.66% size:65% evolved over the years, of 02:08.000 --> 02:10.400 align:start position:10% line:84.66% size:17.5% course. 02:10.400 --> 02:13.166 align:start position:10% line:84.66% size:77.5% And how exactly you do that and 02:13.166 --> 02:15.066 align:start position:10% line:84.66% size:75% what exactly makes these plays 02:15.066 --> 02:17.566 align:start position:10% line:84.66% size:80% live for an audience is a debate 02:17.566 --> 02:19.166 align:start position:10% line:84.66% size:62.5% that could take us weeks. 02:19.166 --> 02:20.400 align:start position:10% line:84.66% size:67.5% And if you want to start it 02:20.400 --> 02:21.700 align:start position:10% line:84.66% size:80% right outside, Brenda and I will 02:21.700 --> 02:22.833 align:start position:10% line:84.66% size:42.5% be glad to begin. 02:22.833 --> 02:23.833 align:start position:10% line:84.66% size:25% [LAUGHTER] 02:23.833 --> 02:26.566 align:start position:10% line:84.66% size:30% But not now. 02:26.566 --> 02:28.233 align:start position:10% line:84.66% size:47.5% Let me just say one 02:28.233 --> 02:29.900 align:start position:10% line:84.66% size:35% thing, though. 02:29.900 --> 02:32.200 align:start position:10% line:84.66% size:70% It is one of the privileges, 02:32.200 --> 02:34.700 align:start position:10% line:84.66% size:72.5% obligations, if you work in a 02:34.700 --> 02:38.400 align:start position:10% line:84.66% size:77.5% classical theater company to be 02:38.400 --> 02:41.900 align:start position:10% line:84.66% size:80% acutely aware and respectful for 02:41.900 --> 02:44.033 align:start position:10% line:84.66% size:67.5% the unique voice that every 02:44.033 --> 02:45.400 align:start position:10% line:84.66% size:70% great artist and every great 02:45.400 --> 02:50.666 align:start position:10% line:84.66% size:75% playwright has and that one of 02:50.666 --> 02:52.566 align:start position:10% line:84.66% size:67.5% the joys has been trying to 02:52.566 --> 02:54.566 align:start position:10% line:84.66% size:75% explore what that unique voice 02:54.566 --> 02:57.166 align:start position:10% line:84.66% size:80% is and to see if we can bring it 02:57.166 --> 02:58.266 align:start position:10% line:84.66% size:60% to life for contemporary 02:58.266 --> 02:59.433 align:start position:10% line:84.66% size:25% audiences. 02:59.433 --> 03:00.766 align:start position:10% line:84.66% size:70% In particular, that would be 03:00.766 --> 03:02.366 align:start position:10% line:84.66% size:52.5% true for Shakespeare. 03:02.366 --> 03:03.633 align:start position:10% line:84.66% size:75% And of course Shakespeare, the 03:03.633 --> 03:05.000 align:start position:10% line:84.66% size:70% most brilliant, well-rounded 03:05.000 --> 03:06.133 align:start position:10% line:84.66% size:60% playwright any of us can 03:06.133 --> 03:08.366 align:start position:10% line:84.66% size:62.5% imagine, but above all, a 03:08.366 --> 03:11.066 align:start position:10% line:84.66% size:57.5% playwright known for an 03:11.066 --> 03:13.400 align:start position:10% line:84.66% size:65% extraordinary ability with 03:13.400 --> 03:15.466 align:start position:10% line:84.66% size:22.5% language. 03:15.466 --> 03:18.066 align:start position:10% line:84.66% size:80% So it has become a very specific 03:18.066 --> 03:19.966 align:start position:10% line:84.66% size:77.5% mission for us to see if we can 03:19.966 --> 03:24.633 align:start position:10% line:84.66% size:70% develop techniques that make 03:24.633 --> 03:27.033 align:start position:10% line:84.66% size:80% words that, at first glance, can 03:27.033 --> 03:29.766 align:start position:10% line:84.66% size:65% look obscure and dusty and 03:29.766 --> 03:33.100 align:start position:10% line:84.66% size:77.5% incomprehensible something that 03:33.100 --> 03:35.500 align:start position:10% line:84.66% size:77.5% is alive, or you could hear the 03:35.500 --> 03:38.933 align:start position:10% line:84.66% size:77.5% poetry in Pat -- and how spoken 03:38.933 --> 03:41.666 align:start position:10% line:84.66% size:72.5% poetry can work, to make that 03:41.666 --> 03:44.900 align:start position:10% line:84.66% size:50% alive and available, 03:44.900 --> 03:47.300 align:start position:10% line:84.66% size:67.5% unpretentious, necessary, a 03:47.300 --> 03:51.600 align:start position:10% line:84.66% size:70% vital form of communication. 03:51.600 --> 03:53.833 align:start position:10% line:84.66% size:70% Only words sometimes used as 03:53.833 --> 03:57.333 align:start position:10% line:84.66% size:72.5% poetry can take over when the 03:57.333 --> 03:58.933 align:start position:10% line:84.66% size:57.5% quantifiable aspects of 03:58.933 --> 04:01.300 align:start position:10% line:84.66% size:77.5% communication words fail and we 04:01.300 --> 04:03.866 align:start position:10% line:84.66% size:72.5% need art, we need poetry, and 04:03.866 --> 04:05.966 align:start position:10% line:84.66% size:75% that has been an area that has 04:05.966 --> 04:07.533 align:start position:10% line:84.66% size:75% been a great delight for us to 04:07.533 --> 04:09.433 align:start position:10% line:84.66% size:20% explore. 04:09.433 --> 04:11.233 align:start position:10% line:84.66% size:35% Two paradoxes. 04:11.233 --> 04:14.533 align:start position:10% line:84.66% size:47.5% One, people matter. 04:14.533 --> 04:17.333 align:start position:10% line:84.66% size:72.5% That treating each other with 04:17.333 --> 04:22.633 align:start position:10% line:84.66% size:72.5% charity, respect, honesty is, 04:22.633 --> 04:24.366 align:start position:10% line:84.66% size:52.5% one, infectious, two, 04:24.366 --> 04:28.700 align:start position:10% line:84.66% size:72.5% self-perpetuating, and three, 04:28.700 --> 04:31.700 align:start position:10% line:84.66% size:60% thoroughly self-serving. 04:31.700 --> 04:34.000 align:start position:10% line:84.66% size:25% [LAUGHTER] 04:34.000 --> 04:36.633 align:start position:10% line:84.66% size:75% The only real path to freedom, 04:36.633 --> 04:38.666 align:start position:10% line:84.66% size:55% we believe, is through 04:38.666 --> 04:41.166 align:start position:10% line:84.66% size:52.5% discipline and rigor. 04:41.166 --> 04:43.400 align:start position:10% line:84.66% size:77.5% And if you are Sarah Day or any 04:43.400 --> 04:45.266 align:start position:10% line:84.66% size:72.5% other actor out there in that 04:45.266 --> 04:47.800 align:start position:10% line:84.66% size:77.5% vastness of the night with only 04:47.800 --> 04:49.033 align:start position:10% line:84.66% size:62.5% those words and one other 04:49.033 --> 04:51.700 align:start position:10% line:84.66% size:75% actor's eyes to depend on, the 04:51.700 --> 04:53.000 align:start position:10% line:84.66% size:72.5% only thing that gives you the 04:53.000 --> 04:55.066 align:start position:10% line:84.66% size:75% courage to jump into the abyss 04:55.066 --> 04:57.833 align:start position:10% line:84.66% size:77.5% are years and years of training 04:57.833 --> 04:59.666 align:start position:10% line:84.66% size:80% and discipline, with a technique 04:59.666 --> 05:01.733 align:start position:10% line:84.66% size:72.5% so secure you know it will be 05:01.733 --> 05:03.100 align:start position:10% line:84.66% size:77.5% there without you even thinking 05:03.100 --> 05:05.533 align:start position:10% line:84.66% size:22.5% about it. 05:05.533 --> 05:07.600 align:start position:10% line:84.66% size:60% Applies also to budgets. 05:07.600 --> 05:10.133 align:start position:10% line:84.66% size:25% [LAUGHTER] 05:10.133 --> 05:13.233 align:start position:10% line:84.66% size:70% So, manners matter, but, for 05:13.233 --> 05:16.433 align:start position:10% line:84.66% size:62.5% APT, so does mathematics. 05:16.433 --> 05:18.700 align:start position:10% line:84.66% size:25% [APPLAUSE]