Applause
>> STAND BY.
STAND BY.
Cheers and applause
Applause
>> ADIA: HEY, TWIN CITIES!
WELCOME TO TV TAKEOVER!
HOW ARE YOU ALL DOING
TONIGHT?!
CHEERS
>> GOOD.
GREAT.
I'M ADIA MORRIS AND YOU'RE
ABOUT TO EXPERIENCE SOMETHING
DIFFERENT ON TPT, YOUR LOCAL
PUBLIC TELEVISION STATION.
WE'VE ASKED FIVE OF THE TWIN
CITIES MOST DARING AND
INVENTIVE CREATIVE FOLKS TO
TAKE OVER OUR AIR AND FOR THE
NEXT HOUR, ONE OF THEM IS
ABOUT TO DO JUST THAT.
IT'S ALL PART OF TV
TAKEOVER, A 5-PART BROADCAST
EVENT THAT YOU CAN ATTEND IN
PERSON, LIKE ALL OF THESE
WONDERFUL PEOPLE HERE LIVE IN
OUR STUDIO TONIGHT!
CHEERS
LIKE ALL THESE WONDERFUL
PEOPLE HERE LIVE IN OUR STUDIO
TONIGHT.
YOU CAN ALSO STREAM THE SERIES
ONLINE AT TVTAKEOVER.NET, OR
WATCH ON THAT LITTLE BOX IN
YOUR LIVING ROOM.
TODAY'S PARTNER IS THE
INCREDIBLE SPRINGBOARD FOR THE
ARTS!
PLEASE, GIVE IT UP.
Cheers and applause
WE ASKED THEM TO MAKE SOME TV
FOR US AND THEY CHOSE THE
THEME YOUR SECRET ART.
SO YOU'LL BE HEARING LOTS MORE
ABOUT THEM IN THE NEXT HOUR.
FOLLOW ALONG ON TWITTER USING
THE HASHTAG TVTAKEOVER AND YOU
COULD SEE YOUR TWEETS POPPING
UP ON-SCREEN THROUGHOUT THE
BROADCAST!
BUT BEFORE WE GET ANY FURTHER,
LET'S HEAR WHAT SPRINGBOARD
FOR THE ARTS IS ALL ABOUT.
>> HI, WELCOME TO SPRINGBOARD
FOR THE ARTS.
I'D LOVE TO WELCOME YOU TO OUR
OFFICES HERE IN BEAUTIFUL
LOWER TOWN St. PAUL.
SPRINGBOARD FOR THE ARTS IS A
COMMUNITY AND ECONOMIC
DEVELOPMENT ORGANIZATION THAT
IS RUN BY AND FOR ARTISTS.
SO IF YOU COME INTO
SPRINGBOARD, YOU'LL FIND ALL
SORTS OF ODD, CREATIVE PEOPLE
WORKING HERE, PROVIDING
RESOURCES TO PEOPLE, ARTIST,
ANYONE WHO CALL THEMSELVES AN
ARTIST IS WELCOME HERE AT
SPRINGBOARD.
>> BEING AN ARTIST IS A REALLY
COMPLICATED THING.
THERE'S A LOT OF FACTORS TO
TAKE INTO CONSIDERATION.
AND WE USUALLY IN A
TRADITIONAL TRAINING AS AN
ARTIST, THERE'S ONLY A SMALL
PORTION OF THAT THAT IS PUT
ACROSS.
SO EVEN IF AN ARTIST KNOWS HOW
TO COMPOSE A SONG OR WRITE A
PARAGRAPH OR MIX PAINT, THEY
MAY NOT KNOW MANY MANY OF THE
OTHER THINGS THAT YOU NEED TO
TAKE INTO CONSIDERATION.
MAKING A LIVING AS AN ARTIST,
WHERE TO FIND HEALTH
INSURANCE, HOW TO SCAN A
SLIDE, HOW TO WRITE A GRANT,
HOW TO WRITE AN ARTIST
STATEMENT.
AND IT'S THINGS THAT WE HELP
WITH.
IF AN ARTIST WERE TO COME UP
AND ASK ME WHAT SPRINGBOARD
DID, MY FIRST QUESTION WOULD
BE, WHAT KIND OF ARTIST ARE
YOU AND WHAT ARE YOUR GOALS
BECAUSE I FEEL LIKE THAT'S
WHERE EVERYTHING STARTS.
SPRINGBOARD OFFERS A LARGE
ARRAY OF SERVICES AND NOT
EVERYBODY NEEDS ALL THOSE
SERVICES SO TO HEAR A LAUNDRY
LIST OF WHAT WE COULD PROVIDE
IS USUALLY NOT AS HELP OF AS
FINDING OUT WHAT PEOPLE REALLY
WANT.
WHICH IS ANOTHER THING I LOVE
ABOUT SPRINGBOARD, WE ALWAYS
START THAT AN INDIVIDUAL AS A
SMALL -- OR SMALL
ORGANIZATION'S GOALS ARE AND
WORK FROM THERE.
>> ARTISTS ARE ALREADY
FANTASTIC.
THEY'RE PRIMED TO BE AMAZING
BUSINESS OWNERS, THEY'RE SUPER
CREATIVE, THEY'RE RISK TAKERS,
THEY LOVE TO PARTNER, THEY
LOVE TO ENGAGE ON A VERY HUMAN
LEVEL AND THAT'S THE BASELINE,
AND EVERYTHING WE DO IN THE
COMMUNITY THROUGH SPRINGBOARD
IS GOING UP FROM THERE.
>> IT'S IMPORTANT FOR PEOPLE
TO HAVE A PLACE TO COME AND A
PLACE WHERE THEY FEEL THAT
THEY CAN GATHER AND A PLACE
WHERE THEY FEEL LIKE THEY CAN
GET GUIDANCE IF THEY NEED IT
IN A REALLY NONJUDGMENTAL,
REALLY FRIENDLY KIND OF WAY.
>> I RUN THE SPRINGBOARD
OFFICE IN FERGUS FALLS, WHICH
IS IN WEST CENTRAL MINNESOTA,
ABOUT TWO AND A HALF HOURS
NORTH OF THE TWIN CITIES.
SO WE'VE BEEN HERE NOW FOR
ALMOST THREE YEARS.
AND WE DO EVERYTHING THAT THE
SPRINGBOARD OFFICE DOES IN
St. PAUL.
SO WE DO PROFESSIONAL
DEVELOPMENT WORKSHOPS,
CONSULTATIONS.
BUT WE'VE ALSO REALLY BECOME A
HUB IN THE COMMUNITY FOR JUST
MORE CREATIVE THINKING.
IT'S CHALLENGING BEING A REAL
ARTIST FOR A NUMBER OF
REASONS.
CAN BE A LITTLE MORE SOLITARY
BEING AN ARTIST IN A RURAL
COMMUNITY AND JUST A LITTLE
MORE ISOLATING, SO JUST BEING
ABLE TO RUN IN TO OTHER
CREATIVE PEOPLE.
SO HERE, I MEAN, ONE OF THE
THINGS THAT SPRINGBOARD REALLY
VALUES IS THAT WHEN WE DO OUR
WORKSHOPS, IT'S NOT JUST ABOUT
TEACHING THEM SKILLS, IT IS
ACTUALLY ABOUT BRINGING
ARTISTS TOGETHER SO THEY CAN
MEET EACH OTHER AND FIND WAYS
TO COLLABORATE.
>> THE THING I LOVE ABOUT THE
WAY SPRINGBOARD THINKS OF
ARTISTS AND THE WAY I GET TO
WORK WITH ARTISTS IS TREATING
ARTISTS AS PROFESSIONALS, AS
YOU WOULD WITH ANY OTHER
PERSON WHO IS RUNNING THEIR
OWN BUSINESS.
ARTISTS ARE SO CREATIVE AND SO
INTERESTED IN PROBLEM SOLVING,
AND IT'S VERY COOL TO GET TO
TAP INTO THAT, ESPECIALLY WHEN
THE PROBLEM THAT YOU'RE
SOLVING IS ABOUT WHAT THEIR
NEXT STEPS ARE IN THEIR
CAREER.
>> I TELL ARTISTS THAT THEY
SHOULD COME TO SPRINGBOARD,
ONE, BECAUSE IT'S AWESOME AND
FUN HERE.
AND WE'RE REAL, WE'RE ARTISTS,
YOU KNOW, SO WE'RE VERY HUMAN
AND WE UNDERSTAND THEIR
POSITION.
BUT WE'RE ALSO VERY BRASS TAX,
AND, SO, WHEN PEOPLE SAY, OH,
I'VE HEARD OF YOU GUYS, YOU
GUYS ARE SO MUCH FUN OR
SOMEBODY SAID I SHOULD REALLY
TALK TO YOU ABOUT THIS VERY
SERIOUS THING IN MY LIFE, THEN
WE SAY, YEAH, COME ON IN,
LET'S TALK ABOUT THAT.
IT WILL BE FUN.
>> YOU KNOW, WE'RE A PLACE
WHERE PEOPLE FEEL COMFORTABLE
TO COME IN FOR ADVICE, TO BE
ABLE TO DO THE WORK BUT THEN
HAVE US NEARBY IF THEY HIT A
STUMBLING BLOCK.
YEAH, I MEAN, I'M THE SAME
WAY.
I WISH THAT I HAD HAD
SOMETHING LIKE THIS WHEN I WAS
FIRST THINKING ABOUT MY OWN
CAREER AND IT'S JUST DIFFERENT
THAN ANY OTHER CAREER CENTERS
OR WORKFORCE CENTERS, YOU
KNOW, WE JUST HAVE A DIFFERENT
WAY OF DOING THINGS AS
ARTISTS.
>> WELCOME BACK.
THE VIDEO WAS AWESOME.
I LOVED HEARING ABOUT WHAT
SPRINGBOARD DOES.
SO WE'RE HERE WITH THE
EXECUTIVE DIRECTOR OF
SPRINGBOARD FOR THE ARTS, THIS
IS LAURA.
HI, LAURA.
>> HI.
>> WELCOME.
SO THE FIRST QUESTION I HEARD
MOLLY ASK ON THAT VIDEO WAS
WHAT KIND OF ARTIST ARE YOU,
EXPLAIN WHAT SPRINGBOARD DOES.
SO WHAT KIND OF ARTIST ARE
YOU?
>> I AM A THEATER ARTIST.
AND EVERYONE WHO WORKS AT
SPRINGBOARD IS A PRACTICING
ARTIST, THAT IS KIND OF A
UNIQUE PART OF BEING THERE.
SO WE ALL HAVE DIFFERENT AND
VARIED ARTISTIC PRACTICES THAT
WE BRING TO WORK EVERY DAY.
>> THAT'S VERY COOL.
WHAT WAS THE LAST ARTISTIC
ENDEAVOR YOU DID?
>> I WAS JUST IN A PLAY,
ACTUALLY, AFTER QUITE A LONG
BREAK, SO NOW IT MAKES ME LOOK
GOOD, LIKE MAYBE I'M
PRACTICING ALL THE TIME.
>> THAT'S AWESOME.
THE THEME FOR TONIGHT'S SHOW
IS YOUR SECRET ART.
WHY DID SPRINGBOARD PICK THAT?
>> WE PICKED YOUR SECRET ART
BECAUSE I THINK A REAL CORE
VALUE FOR SPRINGBOARD IS THAT
WE BELIEVE THAT EVERYONE HAS
CREATIVE CAPACITY AND THAT
ARTISTS ARE EVERYWHERE AND
THAT ALL NEIGHBORHOODS HAVE
ARTISTS.
BUT SOMETIMES THAT MEANS THAT
WE HAVE TO KIND OF GET IT OUT
OF PEOPLE.
NOT EVERYBODY IS WILLING TO
CLAIM THAT RIGHT AWAY.
>> YEAH, THAT'S TRUE.
WELL, HOW WOULD YOU DEFINE AN
ARTIST?
THROUGH LET'S SAY SIX WORDS,
IF YOU CAN.
>> IT'S A BIG TENT.
AT SPRINGBOARD.
I THINK ARTISTS ARE MAKERS,
THEY'RE PRODUCERS, THEY'RE
CREATORS, THEY'RE ENERGETIC
QUESTIONSERS -- QUESTIONERS
AND CREATIVE THINKERS.
>> AWESOME.
>> AS LAURA POINTED OUT, ART
IS ALL AROUND US!
ANYONE YOU MEET COULD HAVE A
SECRET ARTISTIC TALENT THAT
YOU NEVER KNEW ABOUT.
TO PROVE THIS TO YOU, WE FOUND
TWO LOCAL REALTORS WHO EACH
HAVE A UNIQUE, HIDDEN ARTISTIC
PASSION.
TAKE A LOOK.
>> MY NAME IS STEVE SMILEY.
I'M A REALTOR.
THIS IS STEVE.
>> AND MY SECRET ART IS I'M A
DRUMMER IN A BAND.
>> HIT IT.
>> MY NAME IS EPHRIM.
I'M A REALTOR.
SOME OF THE BOOK SHELVES DO
COME WITH PROPERTY.
AND MY SECRET ART IS I DO ALL
KINDS OF ART.
I FEEL LIKE BOB ROSS RIGHT
NOW.
>> I'VE BEEN A REALTOR FOR 12
YEARS NOW.
BEING A REALTOR IS A GREAT JOB
BECAUSE IT'S -- IT IS A REALLY
FUN JOB, YOU GET TO HELP
PEOPLE OUT, FIND A NEW HOUSE
OR SELL THEIR HOUSE.
YOU KNOW, IT'S EXCITING AND
IT'S FUN AND I GET TO MEET A
LOT OF GREAT PEOPLE.
>> I HAVE WORKED WITH A LOT OF
BUYERS AND SELLERS FROM THE
MUSIC SCENE.
SO IT'S ACTUALLY A HUGE PART
OF MY BUSINESS IS WORKING WITH
PEOPLE IN THE MUSIC SCENE.
>> AS A REALTOR, YOU HAVE TO
COME UP WITH A LOT OF CREATIVE
SOLUTIONS AND THINK ON THE
FLY, AND, SO, IT IS ALMOST
LIKE IMPROV SOMETIMES WHEN
YOU'RE NEGOTIATING.
THAT USES, I BELIEVE, THE SAME
PART OF MY BRAIN AS A CREATIVE
PART.
>> THE BAND I'M IN RIGHT NOW
IS CALLED DEEP CUTS.
AND WE'RE A POP PUNK BAND.
WE PLAY FAIRLY OFTEN, IN
SMALLER VENUES, LIKE, OR WE
PLAY A LOT OF BASEMENT SHOWS.
A COUPLE PEOPLE ARE SEMI
AWARE, BUT IT'S MY SECRET.
FOR SURE.
TRY AND KEEP IT THAT WAY.
I'M A DRUMMER, I DON'T LIKE
THE ATTENTION ON ME.
I'M HAPPY TO SIT IN BACK AND
LET SOMEBODY ELSE TAKE ALL THE
ATTENTION.
>> I FOUND THAT IF I DON'T
HAVE ART IN MY LIFE, I'M
PRETTY MISERABLE.
I CAN BE GRUMPY AND FEEL LIKE
I'M NOT BEING ABLE TO EXPRESS
MYSELF FULLY.
I THINK THE KEY IS TO JUST LET
YOURSELF BE YOURSELF AS MUCH
AS POSSIBLE.
THE JOB THAT I HAVE CAN BE
VERY STRESSFUL.
IT EATS UP A LOT OF TIME.
AND, SO, YOU GOT TO HAVE
SOMETHING ELSE TO DO.
IT HELPS YOU STEP BACK AND
KIND OF REENERGIZE.
>> I THINK EVERYBODY IS
CREATIVE IN MANY DIFFERENT
WAYS.
AND I FEEL LIKE IT'S OUR
NATURE TO CREATE AND MAKE ART.
WHETHER IT BE KNITTING OR
COOKING OR PAINTING YOUR CAR
OR WHATEVER, IT'S IMPORTANT
FOR PEOPLE TO GET THEIR
INDIVIDUALIZED EXPRESSION OUT.
Cheers and applause
>> WE ARE BACK.
WE ARE BACK!
WHOA, PEOPLE ARE REALLY
EXCITED HERE.
WE'RE STANDING IN FRONT OF
THIS.
AND I WANT TO KNOW WHAT IT IS
BUT I CAN'T SEEM TO FIND THE
ARTIST.
WHERE MIGHT HE BE?
THERE HE IS.
HI.
WELCOME.
WELCOME.
SO, EVERYONE, THIS IS PETER
THOMPSON, AND HE IS THE
ARTIST, THE CREATOR OF THIS
PIECE.
PETER, WHAT IS THIS?
>> IT'S CALLED AN
EXPEDITIONARY CONVERSATION
TENT.
>> OKAY.
SAY THAT AGAIN ONE MORE TIME.
Laughter
>> IT'S CALLED AN
EXPEDITIONARY CONVERSATION
TENT.
AND THE IDEA IS THAT SOMEONE
CHECKS IT OUT FOR ME, THEY'RE
IN MY GARAGE IN SOUTH
MINNEAPOLIS, AND USES IT FOR A
CONVERSATION THAT THEY WANT TO
HAVE.
>> OKAY.
WELL, THAT SOUNDS LIKE WE WERE
SAYING EARLIER, IT SOUNDS LIKE
A VERY MINNESOTAN THING.
NEEDING TO HAVE A SPECIAL
PLACE TO HAVE A DIFFICULT
CONVERSATION.
>> YEAH.
YES.
OR AN EASY ONE.
YOU CAN HAVE AN EASY ONE IN
THIS, TOO.
>> YOU CAN HAVE AN EASY ONE,
OKAY, GOOD, GOOD.
HOW DID THIS COME ABOUT FOR
YOU?
WHAT WAS THE INSPIRATION FOR
THIS?
>> WELL, I LIKE TENTS.
I LIKE COMPETENT ADDITIONS.
AND I'M -- EXPEDITION SAYS.
AND I'M ALSO A VERY FAIRLY
SHY PERSON, A LOT OF MY ART IS
ABOUT MAKING TOOLS THAT MAKE
IT EASIER FOR ME TO HAVE
CONVERSATION OR FOR OTHER
PEOPLE TO HAVE CONVERSATIONS.
SO IF I MAKE A TENT THAT SAYS
CONVERSATION, I CAN HAVE A
CONVERSATION.
>> YOU CAN HAVE SOME
PARAMETERS AROUND THAT?
HOW OFTEN DO PEOPLE RENT THESE
FROM YOU?
>> I HAVE SIX OF THEM AND
THEY'RE PROBABLY LIKE TWO TO
THREE RENTED PER MONTH.
YEAH.
>> WOW.
THAT'S REALLY AWESOME.
WELL, MAYBE WE CAN HAVE A
CONVERSATION IN THERE LATER
TONIGHT.
>> YES.
>> YEAH.
HEY.
Laughter
OKAY.
>> EVERYONE, HAVE A
CONVERSATION.
>> ON THAT NOTE, I'M GOING TO
GO OVER HERE AND TALK TO
SUSAN.
THANK YOU, PETER.
>> THANK YOU, THANK YOU.
>> SUSAN, SUSAN IS THE CREATOR
OF THIS PIECE RIGHT HERE.
AND, SO, DID I SAY YOUR NAME
RIGHT?
>> HERSHMUGEL.
RIGHT, YES.
>> WE'RE STANDING IN FRONT OF
THIS POLE, COME FORWARD.
THERE WE GO.
SHE'S THE CREATOR OF THIS
PIECE RIGHT HERE.
WHAT IS THIS?
TELL ME ABOUT THIS ONE.
>> IT'S A SPARKIT, IT'S A
POP-UP PARK.
I'VE BEEN WORKING AS AN ARTIST
ORGANIZER WITH THE TRUST FOR
PUBLIC LAND THROUGH
SPRINGBOARD FOR THE ARTS AND
CREATING CONVERSATIONS ABOUT
HOW TO GET MORE GREEN SPACE
SAYS ALONG UNIVERSITY AVENUE,
ALONG THE GREEN LINE.
AND, SO, THE TRAILER WAS
CREATED AS THE END OF MY WORK,
SOLO PROJECT, AND THE IDEA IS
TO TAKE IT OUT AND HAVE
CONVERSATIONS WITH PEOPLE,
AGAIN, ABOUT WHAT MAKES GREAT
GREEN SPACE.
>> THAT'S VERY COOL.
>> YEAH.
>> SO I HEARD THAT THERE'S
SOMETHING YOU CAN OPEN UP IN
THE BACK HERE.
>> OPEN UP THE INSIDE.
MY FAVORITE PART IS THE BACK
BECAUSE IT POPS OPEN.
>> OH.
>> AND IT CAN BECOME A TOY.
RIGHT NOW IT'S GOT LOTS OF
GAMES AND ADVENTURE THINGS.
SOMETIMES IT HAS ART PROJECTS.
THINGS IN PICNIC BASKETS.
>> YES.
>> SOMETIMES IT'S A SNACK
SHOW.
AND OTHER KINDS OF THINGS.
THERE'S ALSO A P.A. SYSTEM
INSIDE SO WE CAN HAVE A DANCE
PARTY.
IF WE WANT TO.
>> OH, WAIT.
IS THIS RENTABLE?
THIS ONE?
>> THIS ALSO CAN GO OUT AND
TRAVELS AROUND ON THE GREEN
LINE, BUT TRAVELS TO OTHER
PLACES AS WELL.
TOMORROW IT WILL BE AT OPEN
STREETS IN NORTH MINNEAPOLIS.
>> VERY COOL.
Applause
>> YES, YES.
WELL, I WOULD LIKE TO PLAY
JENGA LATER.
JUST LIKE WE'RE WITNESSING
FIRSTHAND IN OUR STUDIO
TONIGHT, ART CAN HAPPEN
ANYWHERE AT ANY TIME.
IN FACT, SPRINGBOARD FOR THE
ARTS PUT TOGETHER A SERIES OF
POP-UP PERFORMANCES IN
LIBRARIES AROUND THE CITIES TO
GIVE PEOPLE A TASTE OF ART IN
UNUSUAL SPACES.
OPERA
>> I'M TAMI MORSE AND I'M
TERRY SHAW AND WE'RE GLORIOUS
REVOLUTION.
WE JUST PLAYED A LITTLE
CONCERT IN THIS LIBRARY.
>> IT'S EXCITING, IT'S
INTIMIDATING, TOO, BECAUSE YOU
HAVE ALL THESE PEOPLE AND YOU
DON'T KNOW WHAT THEY THINK OF
THIS.
>> WE'RE JUST ACCIDENTALLY IN
THE SAME ORBIT FOR TEN
MINUTES.
AND I HOPE WHAT THEY DO, THEY
WALK AWAY AND THEY SAY, I'VE
NEVER SEEN THAT BEFORE.
MY WORLD JUST EXPANDED BY A
FEW DEGREES.
Applause
>> I THINK THE LIBRARY -- YOU
KNOW, TO HAVE A LITTLE
ENTERTAINMENT, HAVE THE KIDS
TAKE THEIR MIND OFF OF WORK
AND STUDY.
TAKE YOUR MIND OFF OF THINGS A
LITTLE BIT.
>> DANCING IN LIBRARIES, FIRST
TIME DANCING IN A LIBRARY, AND
IT WAS VERY AWESOME TO SEE
EVERYONE'S REACTION.
I JUST WAS STUDYING LIKE THIS,
I THINK IT'S REALLY COOL,
WE'RE INVOLVING THE ARTS NOW,
HOW IT'S ALL MESHING TOGETHER.
>> WOULD NOT EXPECT THAT.
DID NOT KNOW THERE WAS GOING
TO BE DANCING IN THE LIBRARY,
BUT IT WAS COOL.
IT WAS ENTERTAINING.
YEAH.
YEAH.
DOING MY RESUME, IT WAS VERY
ENTERTAINING.
>> IT CAUGHT ME OFF GUARD BUT
IT WAS REALLY COOL.
I LIKED IT.
IT CAUGHT MY ATTENTION.
IT WAS GREAT.
THEY DID AN AWESOME JOB.
LAST NIGHT
>> WORKING TOGETHER AS A
COMMUNITY NOW.
Cheers and applause
Cheers and applause
>> THAT WAS AMAZING.
I WANT TO DO FLAMENCO NOW.
WELL, WE ARE BACK.
I'M BACK WITH LAURA.
LAURA, THANK YOU FOR JOINING
ME AGAIN.
SO, YOU KNOW, I HAVE A COUPLE
OF QUESTIONS FOR YOU ABOUT
THIS WHOLE BUSINESS OF MAKING
ART.
AND, SO, WHEN YOU'RE MAKING
ART, AS YOU'RE LIVING, IT CAN
MEAN RUNNING A BUSINESS CAN BE
REALLY CHALLENGING.
HOW DOES THAT ALL WORK FOR
PEOPLE?
>> RIGHT.
ARTISTS NEED A LOT OF THINGS.
ARTISTS ARE OFTEN
SELF-EMPLOYED AND THEY HAVE TO
KIND OF RUN THINGS THEMSELVES.
THEY HAVE TO BE ENTREPRENEURS
AND SMALL BUSINESS OWNERS.
SO SPRINGBOARD DOES A LOT OF
THINGS TO HELP ARTISTS MAKE A
LIVING AND A LIFE, INCLUDING
BUSINESS SKILLS TRAINING AND
ALSO HEALTH CARE.
WE ACTUALLY ARE A NAVIGATOR
AND OUTREACH PARTNER FOR
MNsure THIS YEAR, KIND OF AN
UNUSUAL ROLE FOR AN ARTS
ORGANIZATION BUT ONE THAT'S
IMPORTANT.
>> COOL.
AND, YOU KNOW, WHAT DO YOU
WISH ARTISTS KNEW MORE ABOUT
BEFORE THEY STARTED THE
BUSINESS OF ART?
WHAT DO YOU WISH THEY KNEW?
>> YOU KNOW, I THINK IF
THERE'S ONE THING THAT I WISH
ARTISTS KNEW IS THAT THERE ARE
A LOT OF DIFFERENT DEFINITIONS
OF SUCCESS.
AND THERE ARE A LOT OF
DIFFERENT WAYS TO BE AN ARTIST
AND I THINK THE MOST IMPORTANT
THING AN ARTIST CAN DO IS FIND
THAT DEFINITION OF SUCCESS FOR
THEMSELVES.
SOMETIMES THAT'S MAKING A
LIVING BUT SOMETIMES IT'S
RECOGNITION OR SOCIAL CHANGE
OR CONNECTION TO YOUR
COMMUNITY.
>> YEAH, YEAH.
LIKE WATCHING A FLAMENCO
PERFORMANCE ON TV, THAT'S
PRETTY COOL.
WELL, WHAT ARE THE WAYS THAT
SPRINGBOARD HELPS?
HOW CAN THEY HELP ARTISTS
CREATE THEIR ART AND RUN THEIR
BUSINESS?
>> WE SAY THAT WE MAKE
PROGRAMS THAT HELP ARTISTS
MAKE A LIVING AND A LIFE.
AND PROGRAMS THAT HELP
COMMUNITIES CONNECT TO ARTISTS
AND THAT'S ALL ABOUT BUILDING
RECIPROCAL RELATIONSHIPS
BETWEEN ARTISTS AND THEIR
COMMUNITIES.
SO SOMETIMES THAT'S COMING
INTO THE OFFICE AND GETTING
HELP WITH A BUSINESS PLAN.
AND SOMETIMES IT'S GETTING
HELP WITH HEALTH CARE AND
SOMETIMES IT'S GETTING HELP
BUILDING A RELATIONSHIP WITH A
COMMUNITY GROUP SO THAT YOU
CAN DO SOMETHING IN YOUR OWN
NEIGHBORHOOD THAT IS
MEANINGFUL AND RELEVANT.
>> YEAH.
VERY COOL.
WELL, AS LAURA MENTIONED, AS
SHE SAID, RUNNING A BUSINESS
AND SUPPORTING THAT ART, IT
CAN BE A REALLY TRICKY BALANCE
TO MAINTAIN.
LUCKILY, SPRINGBOARD KNOWS A
LOT OF TALENTED PEOPLE IN THE
COMMUNITY WHO ARE WILLING TO
LET YOU IN ON THEIR SECRETS.
LET'S FIND OUT.
>> I'M ANNA MET CALF AND I'M A
CERAMIC ARTIST.
MY WORK TENDS TO BE ABOUT
ENVIRONMENTAL ISSUES AND FOOD
SYSTEMS, THE CERAMIC OBJECT IS
A VEHICLE FOR A CONVERSATION
AND I LOVE THAT IT'S AN OBJECT
THAT IS ACCESSIBLE, SO IT
MAKES PEOPLE UNDERSTAND AND
RELATE TO THE OBJECT ITSELF.
>> I'M JANA AND I DESIGNED THE
OPTICAL EXPERIENCES FOR PUBLIC
SPACES AND FOR STAGES AND USE
INTIMATE EXPERIENCES OF THOSE
BIG VISUAL ELEMENTS TO DO
THAT.
>> MY NAME IS TONI PERSANCE
AND I'M ALSO THE ARTISTIC
DIRECTOR.
>> MY NAME IS URI, I AM
ARTISTIC DIRECTOR.
>> WE LIVE AND BREATHE TO
DANCE AND WE'VE GROWN INTO
CHOREOGRAPHERS AND TEACHERS.
>> HAVE YOU CLAIMED YOUR
CAREER?
>> YES, I'VE -- HAVE YOU
PLANNED YOUR CAREER?
>> YES, I'VE DONE EVERYTHING
I'VE -- NO.
>> I THINK I'M THE INADVERTENT
ANARCHIST DAUGHTER OF TWO
DOCTORS.
THEY DID NOT UNDERSTAND WHAT I
WAS DOING AND STILL STRUGGLE
WITH IT.
BUT WHY HAVE I CONTINUED TO
PURSUE IT IS THE QUESTION.
AND THE WORK THAT I DO AND
PROBABLY THE REASON I DO SO
MANY DIFFERENT ASPECTS OF
THINGS IS BECAUSE I'M ALWAYS
LOOKING TO GO TO THE LIMITS OF
WHAT I'M ABLE TO DO AND ABLE
TO KNOW.
AND I'M SURE THERE ARE MANY
FIELDS WHERE YOU CAN DO THAT
CONSTANT PURSUIT OF
BOUNDARIES, BUT ART STANDS OUT
AS A REALLY OBVIOUS ONE WHERE
ARTISTS LIVE AT THE BOUNDARIES
AND MARGINS OF EXPLORING HOW
AND WHAT WE KNOW AS HUMANS.
CALLING IT A JOB CAN BE REALLY
HELPFUL TO ARTISTS AND I LIKE
TO THINK OF THE CREATIVE, THE
DESIGN WORK, THE REALLY
IMPORTANT CREATIVE PROCESSES
AS BEING -- AND THEN THERE ARE
OTHER THINGS THAT ARE
IMPORTANT TO BE DONE BUT THEY
DON'T REQUIRE MY PEAK MENTAL
ENERGY AND THOSE ARE BETA
TIMES.
SO ORGANIZING FIRST ALL OF THE
ALPHA ACTIVITIES IN MY WEEK,
MAKING SURE THAT THEY ARE IN
PLACE BEFORE I FILL IN THE
REST OF THE ACTIVITIES.
>> FOR ONE WHO MIGHT SAY THAT
THE ART ISN'T REALLY A
PROFESSION BECAUSE YOU LOVE TO
DO IT, I WOULD CHALLENGE THAT
BY JUST SIMPLY SAYING, WHEN
YOU HAVE SOMETHING THAT YOU'VE
BEEN GIFTED AT DOING, YOU HAVE
AN ENORMOUS RESPONSIBILITY TO
THAT GIFT.
AND THAT REQUIRES ENORMOUS
WORK, WHETHER YOU ARE
MATHEMATICIANS AND GREAT WITH
NUMBERS OR YOU COULD BE AN
INCREDIBLY AGILE ATHLETE OR
YOU CAN BE A PROFESSIONAL
DANCER, IT'S ACTUALLY MORE
WORK.
IF I DIDN'T LOVE WHAT I WAS
DOING, THEN, OH, I COULD JUST
CLOCK IN, CLOCK OUT.
I DON'T GO HOME AND SLEEP OR I
DON'T WAKE UP IN THE MIDDLE OF
THE NIGHT THINKING ABOUT IT,
BUT DANCE I DO.
>> I FIND THAT HAVING A
BUSINESS PLAN IS HELPFUL
BECAUSE IT HELPS ME ESTABLISH
PRIORITIES, AND IT ALSO
LEGITIMIZES, IN A WAY, THE
FACT THAT MY ART PRACTICE IS A
BUSINESS.
>> HAVING A BUSINESS PLAN IS
LIKE HAVING AN AN ITINERARY.
AND THE ASPECTS OF AN
ITINERARY THAT ARE IMPORTANT,
I THINK, ARE A TIMELINE, AND A
DESTINATION.
AND ONCE YOU KNOW WHAT YOUR
DESTINATION IS AND YOU KNOW
HOW LONG IT'S GOING TO TAKE
YOU TO GET THERE, THEN IT'S
PRETTY CLEAR WHAT YOUR MAP IS
GOING TO LOOK LIKE, WHAT YOUR
COURSE IS GOING TO BE.
>> A GOOD FRIEND OF OURS SAID
TO US ONCE, A DREAM WITHOUT A
PLAN IS A WISH.
SO I THINK NOW PART OF OUR
MAKEUP AND PART OF OUR
FORESIGHT IS ABOUT LAYING OUT
SOME SORT OF PILLARS, LAYING
OUT SOME SORT OF FOUNDATIONAL
WORK.
IF YOU COULD FIND A WAY TO
ARTICULATE IN NUMBERS WHAT YOU
WOULD IN A NARRATIVE OR ANY
SORT OF LIKE WRITTEN PROPOSAL,
THAT WOULD BE IDEAL.
BECAUSE IT ALLOWS FOR YOU TO
REALLY SEE IN A CONCRETE WAY
WHAT IT MIGHT TAKE TO
ULTIMATELY PULL IT OFF.
>> SO BEING AN ARTIST IS
COMPLICATED PSYCHOLOGICAL
BALANCING ACT.
AND HAVING A MENTOR IS HAVING
SOMEONE WHO IS LIKE A
PROFESSIONAL PARENT, SOMEONE
THAT YOU CAN TURN TO TO ASK
THE REALLY BASIC THING THAT IT
FEELS LIKE EVERYBODY ELSE
KNOWS THAT YOU DON'T KNOW YET.
I THINK WHEN I WAS YOUNGER, I
THOUGHT THAT MENTORS WOULD
FIND ME, BUT I'VE COME TO
REALIZE THAT YOU NEED TO
CULTIVATE THEM AS MUCH AS YOU
WANT THEM TO CULTIVATE YOU.
>> THE ADVICE I WOULD GIVE TO
ANY ARTIST THAT'S JUST
STARTING OUT WHO'S TRYING TO
BUILD A SUCCESSFUL CAREER IN
THE ARTS IS TO SURROUND
YOURSELF WITH THE PEOPLE WHO
HAVE DONE IT BEFORE.
FIND A WAY TO ENGAGE WITH
THOSE WHO HAVE ALREADY TAKEN
THE ROAD THAT YOU'RE TRYING TO
TAKE.
LET THEM GUIDE YOU A LITTLE
BIT.
YOU KNOW, ALL WITHOUT EVER
LOSING THE SOLE PURPOSE OF
WHAT WHY YOU WANT TO GO AFTER
THE VISION THAT YOU HAVE.
>> HI, EVERYONE.
WE ARE BACK.
WE HAD A -- SOME EXPERTS TO
CREATE SOME NOISE FOR YOU.
SO THAT'S REALLY EXCITING.
WE ARE HERE AGAIN WITH LAURA
AND ALSO WITH JULIE LONG, WHO
IS ALSO A MEMBER OF -- AN
EMPLOYEE OF SPRINGBOARD FOR
THE ARTS.
WHAT DO YOU DO?
>> AT SPRINGBOARD, I'M THE
ARTIST COMMUNITY ORGANIZER SO
I RUN THE COMMUNITY
DEVELOPMENT PROGRAMS WHICH
CONNECTS ARTISTS TO COMMUNITY.
>> VERY COOL.
AND I THINK THIS THING BEHIND
US IS RELATED.
WE'VE GOT A FRIEND HERE THAT I
DIDN'T INTRODUCE.
BUT WE'LL GET TO HIM LATER.
SO, GIVE US A QUICK RUNDOWN OF
WHAT IRRIGATE IS, WHICH IS
WHAT WE'RE HERE TO TALK ABOUT.
>> SURE.
IRRIGATE IS A PROGRAM THAT
MOBILIZES LOCAL ARTISTS TO
CONNECT WITH COMMUNITY
CHALLENGES.
AND IN THE CASE IN St. PAUL,
IT WAS REALLY THE CONSTRUCTION
OF OUR LIGHT RAIL LINE AND HOW
TO DEAL WITH THAT FOR THREE
YEARS.
>> OKAY.
WOW.
VERY COOL.
SO, WHAT WERE SOME OF THE
BIGGEST CHALLENGES WITH THE
WHOLE IRRIGATE PROJECT AND
WITH THE LIGHT RAIL
SPECIFICALLY, TOO?
>> SURE.
WELL, IT WAS THREE YEARS, SO
IT WAS A LONG TIME TO BUILD
SORT OF MOMENTUM AND REALLY
ENGAGE ARTISTS WITH DIFFERENT
COMMUNITY GROUPS AND
BUSINESSES, SO, THAT ACTUALLY
DIDN'T -- IT WAS LITTLE BITS
AND PIECES THAT SLOWLY ADDED
UP TO A LOT OF MOMENTUM.
>> VERY COOL.
WHAT WERE YOUR FAVORITE
MOMENTS, FAVORITE MOMENT?
>> WELL, A COUPLE FAVORITE
MOMENTS.
ONE IS WHEN YOU GO OUT WITH
THE BLACK DOG.
AND, YOU KNOW, HE SORT OF
REMINDS US THAT THE BLACK DOG
CAFE EXISTS IN LOWER TOWN, BUT
EVERYBODY STOPS, CARS PULL
OVER, PEOPLE JUMP OUT TO TAKE
A PICTURE OF HIM.
SO IT'S A LOT OF MOMENTS LIKE
THAT ARE SURPRISING THAT GET
PEOPLE OUT OF THEIR NORMAL
EVERYDAY SHELL.
>> WITH THE LIGHT RAIL OPEN,
WHAT'S NEXT?
>> SURE.
ONE OF THE THINGS THAT'S NEXT
IS ACTUALLY THINGS LIKE PETER
AND SUSAN'S PROJECT AND HOW DO
WE CONNECT THEM TO COMMUNITY
GROUPS THAT MAYBE SEE THEM ON
TV AND THEN THEY'RE, LIKE, HOW
DO WE GET THEM AT OUR EVENT?
SO WE'RE STARTING A PROJECT
CALLED READY GO.
AND THAT WILL BE SOMETHING
THAT COMES OUT OF IRRIGATE.
>> WONDERFUL.
WELL, I'LL LOOK FOR THAT.
>> LET'S TAKE A LOOK AT THREE
OF SPRINGBOARD'S IRRIGATE
PROJECTS NOW AND LEARN HOW
THEY HELPED REVITALIZE AREA
BUSINESSES AND NEIGHBORHOODS,
INCLUDING ONE PROJECT THAT
RESULTED IN THE MAKING OF OUR
FURRY FRIEND HERE.
Cheers and applause
>> I'M MIKE.
>> I'M JOHN.
>> TOGETHER WE ARE BROKEN
CROW.
>> THIS IS KIND OF WHAT WE
SPECIALIZE IN, LARGE-SCALE
STENCIL MURALS OF ANIMALS.
WE ARE IN CHARGE OF DESIGNING,
MANUFACTURING, PRODUCING, AND
BASICALLY ALL OF THE LOGISTICS
TO COMPLETE A MULTILOCATION
MURAL.
>> WE WON A CULTURAL STAR
GRANT THROUGH THE CITY OF
St. PAUL, AND WE WERE IN
THE -- AND WE'RE IN THE
PLANNING STAGES OF THIS
PROJECT AND THE DESIGN PHASES
AND THE PROJECT JUST NEEDED A
LITTLE PUSH AND A LITTLE MORE
ORGANIZATION, SO IRRIGATE
STEPPED IN AND HELPED US MEET
WITH DISTRICT COUNCIL MEMBERS
AND PEOPLE WHO COULD POINT US
IN THE RIGHT DIRECTION OF
BUSINESSES THAT MIGHT BE OPEN
TO OUR SORT OF PROJECT.
>> MIKE CAME TO ME, THE
ARTIST, AND HE STOPPED IN MY
STORE ONE DAY A COUPLE MONTHS
AGO AND HE SAID, HEY, I HAVE
MONEY FOR A MURAL.
AND YOU GOT A BIG WALL OUT
THERE.
>> WE HELP THE COMMUNITY GET
STRONGER AND BECOME MORE
ORGANIZED THROUGH THE THINGS
THAT HAPPEN WITH THE
WORKSHOPS.
AND ARE ABLE TO ACTUALLY
TACKLE A LOT OF THE SORT OF --
THE THINGS THAT COME ALONG
WITH REALLY LONG-TERM
CONSTRUCTION PROJECTS.
>> YOU KNOW, MOST OF THE
GRAFFITI ARTS, I THINK, KIND
OF RESPECT THESE ARTISTS'
WORK, WHATEVER, SO THEY WON'T
TAG YOUR BUILDING, SO I
THOUGHT IT WAS KIND OF A
WIN-WIN FOR BOTH OF US.
MAKES MY BUILDING MORE
VISIBLE, WHICH MAY BRING ME
MORE CUSTOMERS.
I CAN TELL PEOPLE NOW THAT,
YEAH, TURN FOR MY PARKING LOT
AT THE PURPLE HIP POTTED MUSS.
HIPPOPOTAMUS.
IRRIGATE IS KIND OF A BRIDGE
BETWEEN ARTS ORGANIZATIONS AND
PEOPLE.
YOU KNOW, IT PROVIDES TRAINING
AND A LOT OF RESOURCES TO MAKE
A PROJECT.
YOU KNOW, YOU TOOK IT UPON
YOURSELF TO GO TO ONE OF THESE
WORKSHOPS, YOU'RE GOING TO
MEET ALL KINDS OF PEOPLE WHO
ARE LIKE-MINDED AND THAT JUST
KIND OF HELPS STIR THE POT OF
CREATIVITY.
>> I THINK MOSTLY WE JUST --
WE'RE JUST REALLY EXCITED THAT
THE CITY TOOK A STEP FORWARD
AND BEING PROGRESSIVE ENOUGH
TO ALLOW PEOPLE TO REALLY TRY
TO PULL OFF COOL ART PROJECTS
THAT HAVE A LOT OF POTENTIAL
TO CHANGE THE WAY THAT PEOPLE
INTERACT WITH THEIR WORLD.
THAT, TO ME, IS REALLY
INSPIRING.
>> WE'RE CREATING THIS BIG
BLACK DOG THAT IS A MASCOT
THAT WE'RE GOING TO TAKE ON
THE LIGHT RAIL LINE.
>> AND WE'RE A CAFE OF ABOUT
14 YEARS OLD AND WE ARE A
GREAT DESTINATION FOR FOOD AND
WINE AND A REALLY COOL OLD
WAREHOUSE BUILDING.
WE SEE IT AS A WAY TO ENGAGE
THE COMMUNITY IN WHAT WE'RE
DOING.
YOU KNOW, BUILDING OVER THE
DAY HAS BEEN REALLY
FASCINATING TO KIND OF WATCH
IT.
>> WELL, I WAS APPROACHED FROM
THE BLACK DOG CAFE HERE AND
SAID, HEY, WE'VE GOT THIS
PROGRAM THAT WE WANT TO ENGAGE
IN ADMINISTERED BY SPRINGBOARD
FOR THE ARTS, IT'S CALLED
IRRIGATE, AND WE WOULD REALLY
REALLY LIKE YOU TO BUILD US A
BLACK DOG.
>> THE IDEA OF THE PROJECT IS
PRETTY CLEAR GOING INTO IT
BECAUSE WE KNEW ABOUT CHRIS'
PUPPETS AND WE KNEW HOW
AMAZING THEY WERE AND WANTED
TO MAKE THIS BIG LUMBERING
TWO-BODY-CONTROLLED PUPPET OF
A BLACK DOG, SORT OF A MASCOT
FOR THE BLACK DOG CAFE,
COFFEE, WINE BAR IN LOWERTOWN,
LOWERTOWN IS RIGHT AT THE END
OF THE LIGHT RAIL, CREATE IT
WITH THE COMMUNITY AND THEN
TAKE IT ALONG THE LIGHT RAIL.
>> NICE DOGGIE.
>> ONE, TWO, THREE.
>> SINCE LAST WE TALKED,
THERE'S BEEN A WHOLE LOT OF
MAKING OF THE DOG HAIR.
THE HAIRING OF THE DOG.
>> SO NOW WE'RE AT THE
LAUNCHING OF THE PROJECT.
WE CAN NOW TAKE WHAT WE HAVE,
HOPEFULLY TAKE IT OUT ONTO THE
LIGHT RAIL.
WE'RE SETTING HIM FREE ON THE
TRACK.
>> WHAT IS THAT?
>> I PET.
>> IT'S SO BIG.
IT'S SO MONUMENTAL.
AND PEOPLE JUST GO, HA, AND
PEOPLE ARE PULLING OUT THEIR
CAMERAS AND EVERYONE'S FILMING
AND IT TURNS THE BUSINESS AS
USUAL INTO SOMETHING REALLY
FUN.
>> PEOPLE JUST STOP AND STARED
AND THEY'RE, LIKE, WHAT IS
THIS THING?
AND EVEN SOME OF THE VENDORS
WERE JUST KIND OF MYSTIFIED
AND THERE WAS A COMBINATION OF
DELIGHT AND JUST SORT OF, YOU
KNOW, CURIOSITY AND IT WAS
REALLY FUN.
>> FUTURE PLANS FOR THE BLACK
DOG PUPPET WILL BE TO FIND
WAYS TO BRING IT ALONG THE
LIGHT RAIL, BRING IT TO OTHER
BUSINESSES AND HOPEFULLY GET
SOME MORE PUBLICITY FOR THEM
ALONG THE WAY.
WE HAVE THE DOG COMPLETE.
BUT THE REST OF THE PROJECT IS
PUTTING IT OUT THERE AND
LETTING OTHER PEOPLE ENJOY IT.
Cheers and applause
>> RIGHT NOW I'M IN A VERY
VERY BAD SITUATION.
I CAN LOST MY PLACE ANY TIME.
I HAVE MAYBE NINE MONTHS TO GO
BEFORE I COMPLETELY LOSS.
BECAUSE I DON'T MAKE ENOUGH
MONEY TO PAY THE BANK.
THE CUSTOMER DECREASED AND
MOST OF THEM COME HERE, AND
THEY SAY, YOU KNOW, MAI, WE
LOVE YOUR FOOD, WE LOVE YOUR
RESTAURANT, BUT, YOU KNOW, I'M
SORRY, THE CONSTRUCTION, YOU
KNOW, IT'S JUST -- IT TAKES ME
LIKE 45 MINUTES TO COME HERE.
WE ARE SUFFERING RIGHT NOW.
>> ONE OF THE THINGS THAT I
FEEL VERY PASSIONATE ABOUT IS
THE POWER OF THE ARTS TO
CHANGE LIVES AND TO MOVE
PEOPLE AND TO MAKE THINGS
HAPPEN.
AND, SO, THE INTERSECTION
BETWEEN THE ARTS AND THE
CULTURAL AND ECONOMIC VITALITY
OF THE AVENUE JUST SEEMED LIKE
A GREAT FIT.
>> MIRA COME AND INTRODUCE
HERSELF TO ME.
AND SHE SAID SHE WOULD LIKE TO
INTRODUCE HER MUSIC.
A LOT OF THE PEOPLE AROUND
HERE IN THIS COMMUNITY LIKES,
YOU KNOW, JAZZ.
AND, SO, THEY COME BACK TODAY,
YOU KNOW, THEY COME BACK TO
SEE HER PLAY, THEY REALLY LIKE
IT.
>> THIS IS A PROJECT THAT IS
AN IRRIGATE CITY ARTS PROJECT,
AND I WENT TO ONE OF THE PLACE
MATS MAKING WORKSHOPS IN MARCH
AND ONE OF THE THINGS THEY
ASKED US TO DO WAS TO
BRAINSTORM ABOUT SOME IDEAS
THAT WE MIGHT HAVE.
AND I IMMEDIATELY THOUGHT OF
JAZZ ON THE LINE BECAUSE I
THOUGHT WHAT A GREAT IDEA TO
HAVE MUSIC ALL UP AND DOWN
THIS CORRIDOR FROM MINNEAPOLIS
TO DOWNTOWN St. PAUL, PLACES
WHERE PEOPLE COULD LISTEN TO
MUSIC, HOP ON THE TRAIN, GO TO
ANOTHER PLACE, LISTEN TO
MUSIC.
>> AT FIRST I KIND OF HESITATE
A LITTLE BIT BECAUSE I DON'T
KNOW.
BUT NOW I KNOW IT AND I WANT
IT.
>> LOCAL IRRIGATE REALLY HELPS
BUSINESSES, IT BRINGS IN
PEOPLE THAT WOULD NOT
OTHERWISE COME OUT, BUT ALSO
ENCOURAGES PEOPLE TO NOT
FORGET ABOUT THE BUSINESSES
THAT ARE HERE DURING
CONSTRUCTION.
>> I THINK THAT IN THE LONG
RUN, IF THIS CAN LITERALLY
REVITALIZE THE COMMUNITY AND
IF PEOPLE CAN TAKE OWNERSHIP
AND IF THESE PLACE MAKING
PROJECTS CAN BECOME A SMALL
PART OF THAT, THEN WE WILL
LOOK BACK AND HAVE CELEBRATED
THE FACT THAT WE DIDN'T WAIT
TO MAKE THIS CHANGE.
AND I'VE ENJOYED GETTING TO
KNOW MAI AND HER HUSBAND.
WE'LL BE DEFINITELY BACK HERE
TO PERFORM AGAIN.
>> WHAT'S A PARTY WITHOUT SOME
DANCING?
HOW ARE YOU GUYS DOING
TONIGHT?
HOW IS EVERYBODY DOING?
Cheers and applause
>> YES.
ANOTHER OF SPRINGBOARD'S
IRRIGATE PROJECTS INVOLVED
DANCING ALONG THE LIGHT RAIL'S
GREEN LINE!
DANCE INSTRUCTOR DIANNE
E'LAINE CREATED A DANCE CALLED
THE LIGHT RAIL SHUFFLE.
I'M NOT SO GOOD AT IT.
TAKE A LOOK.
>> YEAH, GOOD JOB.
LIGHT RAIL COMIN' DOWN THE
TRACK
Laughter
LIGHT RAIL COMIN'
OH, YEAH
LIGHT RAIL COMIN' DOWN THE
TRACK
LIGHT RAIL COMIN'
NOW DO THE LIGHT RAIL
SHUFFLE
LIGHT DO THE LIGHT LIGHT
LIGHT LIGHT
DO THE LIGHT RAIL SHUFFLE
SHUFFLE SHUFFLE
>> THE LIGHT RAIL IS A DANCE
THAT KIND OF MIMICS THE SOUND
OF THE CONSTRUCTION WORKERS,
THE JACKHAMMER AND ALL THAT.
YOU'LL HEAR ALL THAT.
BUT IN THE LYRIC, YOU'LL HEAR
ME SAY SOMETHING ABOUT THE
LIGHT RAIL CORRIDOR IS COMING
DOWN THE TRACKS.
MAKE SURE YOU FIT IN SO YOU
WON'T BE LEFT BEHIND
>> BUT WILL IT BENEFIT THE
PEOPLE IN THE COMMUNITY THIS
TIME?
AS A LITTLE REFERENCE TO
RONDO, WHAT HAPPENED MAYBE 40
SOME YEARS AGO WITH THE
DISPLACEMENT OF THE BLACK
COMMUNITY IN RONDO DISTRICT.
LIGHT RAIL COMIN' DOWN THE
TRACK
AH-HA
LIGHT RAIL COMIN'
COME ON COME ON COME ON
LIGHT RAIL COMIN' DOWN THE
TRACK
YEAH
LIGHT RAIL COMIN'
>> OW OW OW
>> I GOT A GRANT FROM THE
SPRINGBOARD FOR THE ARGLETS,
THE -- ARTS, IRRIGATE PROJECT
WHICH IS SUPPORTING BUSINESSES
ALONG THE LIGHT RAIL CORRIDOR
AND I'VE BEEN DOING IT HERE
SINCE DECEMBER.
AND TONIGHT WE'RE GOING TO DO
IT OUTSIDE TO COMMEMORATE THE
LIGHT RAIL SHUFFLE.
AND I WROTE A SONG CALLED
LIGHT RAIL SHUFFLE WHICH
WE'LL BE DANCING TO.
>> OH, IT WAS GREAT.
I'M VERY HAPPY.
I'M SO GLAD.
I LIKE THIS OUTDOOR THING.
WE MIGHT HAVE TO TRY THIS
AGAIN.
YEAH.
>> THANK YOU, LADIES AND
GENTLEMEN.
Applause
LIGHT RAIL COMIN' DOWN THE
TRACK
LIGHT RAIL
LIGHT RAIL COMIN'
>> DO THAT AGAIN.
OH, YEAH.
LIGHT RAIL COMIN' DOWN THE
TRACK
LIGHT RAIL COMIN'
NOW DO THE LIGHT RAIL
SHUFFLE
DO THE LIGHT LIGHT LIGHT
LIGHT
>> COME ON.
DO THE LIGHT RAIL SHUFFLE
SHUFFLE
NOW DO THE LIGHT RAIL
SHUFFLE
COME ON, EVERYBODY
DO THE LIGHT RAIL SHUFFLE
WITH ME
>> YEAH.
THE LIGHT RAIL COMIN' HERE
THE CLICKITY CLACK
CONSTRUCTION WORKERS DOWN ON
THE JACK
ONE THING THAT MOST PEOPLE
HERE WON'T KNOW
IS WILL IT HELP OUR 'HOOD
THRIVE AND GROW
DO THE LIGHT RAIL SHUFFLE
DO THE LIGHT LIGHT LIGHT
LIGHT LIGHT
DO THE LIGHT RAIL SHUFFLE
SHUFFLE SHUFFLE
YEAH
NOW DO THE LIGHT RAIL
SHUFFLE
IT'S EASY
COME ON, EVERYBODY
DO THE LIGHT RAIL SHUFFLE
WITH ME
>> WE HAVE ONE MORE PERSON
WITH A SECRET ART TO SHOW
YOU TONIGHT, MAXINE FROM
FERGUS FALLS.
TAKE A LOOK!
HOPE IT'S NOT A REPEAT OF
RONDO THIS TIME
MAKE SURE YOU FIT IN SO YOU
WON'T BE LEFT BEHIND
IT'S GOT TO BENEFIT THE
PEOPLE THIS TIME
DO THE LIGHT RAIL SHUFFLE
DO THE LIGHT LIGHT LIGHT
LIGHT LIGHT LIGHT LIGHT
DO THE LIGHT RAIL SHUFFLE
SHUFFLE SHUFFLE
COME ON NOW
DO THE LIGHT RAIL SHUFFLE
IT'S EASY, YOU SEE
COME ON, EVERYBODY
DO THE LIGHT RAIL SHUFFLE
WITH ME
>> I'M MAXINE, I WORK ALONG
WITH MY HUSBAND GENE AS A TOUR
GUIDE.
SO THIS WAS THE APARTMENT OF
SUPERINTENDENT WILLIAM AND HIS
WIFE MARGARITE.
MY SECRET ART IS PLAYING THE
ORGAN.
TALL AND STRONG
>> MUSIC HAS ALWAYS BEEN SUCH
AN IMPORTANT PART OF MY LIFE,
WHETHER IT WAS SINGING OR
PLAYING.
AND I BROKE MY WRIST A FEW
YEARS BACK SO I COULDN'T PLAY
FOR A WHILE.
BUT I DID, INSTEAD OF GOING TO
THERAPY, I SAID, I'M AN
ORGANIST, AND, SO, THEY SAID
THAT WOULD BE WONDERFUL
THERAPY, YOU JUST GO AHEAD AND
PLAY.
SO I DID.
ON OUR TOURS I HAVE EVERYBODY
COME IN THIS LITTLE AREA AND I
STAND HERE AND THEN I OPEN THE
DOOR AND SAY, WELCOME TO MY
NEW HOME.
AND THEN I HEAR, WOW.
CAN I BE YOUR ROOMMATE?
MANY PEOPLE DON'T KNOW WHAT
THIS BUILDING IS.
IT IS NAMED AFTER Dr. THOMAS
KIRKBRIDE, WHO WAS A PHYSICIAN
IN PENNSYLVANIA IN THE 1800s
WHO TOOK CARE OF MENTALLY ILL
PEOPLE.
THE NAME TO OUR BUILDING THAT
WE ARE IN WAS BUILT IN 1895.
THE BUILDING WAS ENTIRELY
VACATED IN 2009.
THE FINAL CHEMICAL DEPENDENCY
PATIENTS MOVED OUT AND
FOLLOWED SHORTLY THEREAFTER BY
THE ADMINISTRATION.
HISTORIC PRESERVATION IS
IMPORTANT AND LANDMARKS ARE
IMPORTANT.
IT GIVES US A SENSE OF
IDENTITY OF WHERE WE CAME
FROM.
THIS KIRKBRIDE BUILDING WAS A
MAJOR PART OF THE GROWTH OF
FERGUS FALLS.
MANY MANY PEOPLE WORKED HERE.
MANY MANY PEOPLE HAVE A HUGE
CONNECTION TO THIS BUILDING.
AND WHAT TOOK PLACE HERE.
THIS WAS THE ADMINISTRATION
AREA.
OVER THERE WAS
Dr. PATTERSON'S OFFICE.
OUR TOURS HAVE BEEN EXTREMELY
POPULAR.
WE HAVE HAD OVER 9,000 PEOPLE
TAKE OUR TOURS.
SO, WE HAVE A LOT OF FUN DOING
THIS.
IT'S VERY INTERESTING.
AND WE HAVE LEARNED SO MUCH.
WELL, DO CONSIDER IT A
GOOD-GIVEN GIFT, AS FAR AS MY
MUSICAL TALENTS GO.
AND I FEEL IT IS IMPORTANT TO
SHARE YOUR TALENTS.
MUSIC IS THERAPY.
MUSIC HAS ALWAYS BEEN PART OF
MY THERAPY AS WELL.
WHEN I'M UPSET, I CAN SIT DOWN
AT THE ORGAN AND BE RELAXED.
>> WE'VE SEEN AND HEARD FROM
SO MANY AMAZING LOCAL ARTISTS
TONIGHT, HAVEN'T WE?
CHEERS
WELL, ONE OF THE TOUGHEST
THINGS FOR AN ARTIST TO DO CAN
BE TO PUT A PRICE ON WHAT THEY
CREATE.
LUCKILY, SPRINGBOARD CAUGHT UP
WITH SOME ARTISTS AND LEARNED
SOME TIPS FOR TAKING THE
GUESSWORK OUT OF PUTTING A
PRICE ON THEIR ART.
>> I THINK WHEN I STARTED OUT,
I WAS PROBABLY CHARGING TOO
LITTLE, BUT, YOU KNOW, WHEN
YOU'RE STARTING OUT AS AN
ARTIST, YOU DON'T KNOW HOW TO
KIND OF GAUGE YOUR TIME, SO
YOU BELIEVE THAT OTHER ARTISTS
OR OTHER PEOPLE WON'T VALUE
YOUR WORK SO YOU'RE GOING TO
PRICE IT REALLY WELL LOW --
YOU'RE GOING TO PRICE IT
REALLY LOW.
I USED TO THINK THAT ANY GIG
WAS A GOOD GIG AND I USED TO
SAY, AS LONG AS I COVER MY
EXPENSES, I'LL BE FINE.
THERE WAS THIS NAGGING FEAR
IN THE BACK OF MY HEAD, OH, IF
I ASK FOR MONEY, THEY'RE JUST
NOT GOING TO GO FOR ME.
>> I DISCOVERED WELL INTO MY
CAREER THAT I WAS UNDERSELLING
MY WORK AND THE REASON I
REALIZED THAT WAS BECAUSE I
ALWAYS HAD LESS MONEY IN MY
BANK ACCOUNT THAN I WAS
PUTTING INTO THE WORK ITSELF.
>> I NEVER THOUGHT ABOUT,
LIKE, TRACKING MY TIME OR MY
HOURS.
ONCE I STARTED TO DO THAT, IT
GIVES ME AN AVERAGE, LIKE, HOW
LONG IT TAKES ME TO DO A WATER
COLOR AND HOW LONG IT TAKES ME
TO DO AN ACT CRIMINALLIC.
>> AND THEN I ALSO WORK IN THE
COST OF THE MATERIALS, AS WELL
AS MY OVERHEAD COSTS AND THEN
I REALLY DO TRY AND BUILD IN A
PROFIT MARGIN TO EVERY PIECE
THAT I MAKE.
ACRYLIC.
>> AND AFTER I MADE THE
INITIAL CONTACT WITH A
PROMOTER AND WE'RE TALKING
ABOUT HIRING ME, THEN I CAN
THROW OUT PRICES.
AND I ALWAYS PREFACE MY LIST
OF PRICES WITH A STATEMENT
THAT SAYS, I CAN PROBABLY WORK
WITH WHATEVER IS IN YOUR
BUDGET.
HAVING SAID THAT, HERE'S WHAT
I AIM FOR.
>> IT TOOK ME MANY YEARS TO
COME UP WITH A FORMULA TO SEE
WHAT WORKED.
ONCE YOU KNOW YOUR PROCESS AND
HOW FAST IT TAKES YOU TO DO
SOMETHING, IT WILL BE EASIER
TO PRICE THINGS.
>> BUT THEN THE SECOND PART OF
PRICING, I THINK, HAS TO DO
WITH MARKET RESEARCH.
AND UNDERSTANDING WHAT ANY
GIVEN ART OBJECT IS VALUED AT
WITHIN A CERTAIN CONTEXT.
AND THAT IS THE TRICKY PART.
>> THE VALUE OF WHAT I DO AS A
PERFORMER IS A LITTLE BIT
DEPENDENT ON THE VENUE.
THE VENUE'S BUDGET AND THE
REGION THAT I'M PERFORMING IN.
IF I'M DRIVING TO CHICAGO TO
PLAY A GIG, I'M NOT GOING TO
DO IT FOR $100.
IT'S JUST NOT WORTH THE TIME.
SO I HAVE TO TAKE THAT ALL
INTO ACCOUNT WHEN I'M LISTING
PRICING.
>> MAKING THOSE MISTAKES IS
IMPORTANT, BUT THEN ALSO
LEARNING VERY QUICKLY FROM
THOSE MISTAKES.
SO THAT IT DOESN'T TURN INTO
SOMETHING THAT IS DEMORALIZING
AND REALLY DISCOURAGING WHEN
SO MUCH ENERGY GOES INTO THE
PRODUCTION OF A PIECE OF ART
AND IT'S NOT RETURNED TO YOU
IN A VALUABLE WAY.
>> I'VE LEARNED TO VALUE
MYSELF BECAUSE IF I MAKE MONEY
FROM WHAT I DO, I CAN CONTINUE
TO DO WHAT I DO.
I HAVE TO MAKE A LIVING IN
ORDER TO KEEP PUTTING MY ART
OUT THERE.
THAT'S WHAT IT COMES DOWN TO.
SHARING ART WITH PEOPLE, BEING
ABLE TO DO THAT.
>> THAT'S TV TAKEOVER FOR
TONIGHT.
A BIG THANK YOU TO SPRINGBOARD
FOR THE ARTS FOR BEING SUCH AN
AWESOME PARTNER!
Cheers and applause
DID YOU HAVE A GOOD TIME,
LAURA?
>> WE HAD A GREAT TIME.
>> GOOD, GOOD.
BE SURE TO JOIN US NEXT FRIDAY
WITH A NEW PARTNER,
NORTHERNLIGHTS.MN!
YES, YOU CAN CHEER FOR THEM.
CHEERS
WE'LL BE THROWING A MINI
NORTHERN SPARK FESTIVAL RIGHT
HERE IN THE STUDIO.
AND REMEMBER, YOU CAN BE A
PART OF THIS WHOLE EXPERIENCE
TOO, BY JOINING US FOR THE
PARTY.
ALL YOU HAVE TO DO IS HEAD TO
TVTAKEOVER.NET AND PICK UP A
TICKET.
GOOD NIGHT!
AND WE'RE GOING TO TAKE A
SELF-IE.
ALL RIGHT.
GET IN THERE.
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TV TAKEOVER IS SUPPORTED IN
PART BY A REWARD FROM THE
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ARTS, BROADWORKS, THE
McKNIGHT FOUNDATION.
PROUDLY SUPPORTING THE ARTS IN
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