1 00:00:03,903 --> 00:00:05,839 >> FUNDING FOR OVERHEARD 2 00:00:05,839 --> 00:00:06,740 WITH EVAN SMITH IS PROVIDED 3 00:00:06,740 --> 00:00:08,141 IN PART BY THE MATTSSON 4 00:00:08,141 --> 00:00:10,043 MCHALE FOUNDATION IN SUPPORT 5 00:00:10,043 --> 00:00:10,944 OF PUBLIC TELEVISION. 6 00:00:10,944 --> 00:00:13,246 ALSO BY MFI FOUNDATION, 7 00:00:13,246 --> 00:00:14,347 IMPROVING THE QUALITY OF 8 00:00:14,347 --> 00:00:15,949 LIFE WITHIN OUR COMMUNITY. 9 00:00:15,949 --> 00:00:17,851 AND FROM THE TEXAS BOARD OF 10 00:00:17,851 --> 00:00:19,052 LEGAL SPECIALIZATION, BOARD 11 00:00:19,052 --> 00:00:20,754 CERTIFIED ATTORNEYS IN YOUR 12 00:00:20,754 --> 00:00:21,755 COMMUNITY. 13 00:00:21,755 --> 00:00:23,556 EXPERIENCED, RESPECTED AND 14 00:00:23,556 --> 00:00:24,557 TESTED. 15 00:00:24,557 --> 00:00:26,760 ALSO BY HILLCO PARTNERS, 16 00:00:26,760 --> 00:00:27,761 TEXAS GOVERNMENT AFFAIRS 17 00:00:27,761 --> 00:00:29,796 CONSULTANCY, AND ITS GLOBAL 18 00:00:29,796 --> 00:00:30,797 HEALTH CARE CONSULTING 19 00:00:30,797 --> 00:00:33,299 BUSINESS UNIT, HILLCO 20 00:00:33,299 --> 00:00:33,600 HEALTH. 21 00:00:33,600 --> 00:00:35,702 AND BY THE ALICE KLEBERG 22 00:00:35,702 --> 00:00:36,803 REYNOLDS FOUNDATION AND 23 00:00:36,803 --> 00:00:37,504 VIEWERS LIKE YOU. 24 00:00:37,504 --> 00:00:37,904 THANK YOU. 25 00:00:37,904 --> 00:00:39,806 >> I'M EVAN SMITH. 26 00:00:39,806 --> 00:00:41,307 HE'S A BEST SELLING, 27 00:00:41,307 --> 00:00:43,610 CRITICALLY ACCLAIMED AUTHOR 28 00:00:43,610 --> 00:00:44,911 OH HAS BEEN WRITING ABOUT 29 00:00:44,911 --> 00:00:46,212 THE MEDIA BUSINESS FOR 25 30 00:00:46,212 --> 00:00:47,213 YEARS, LAST 11 FOR THE "NEW 31 00:00:47,213 --> 00:00:47,714 YORK TIMES". 32 00:00:47,714 --> 00:00:49,516 HE'S DAVID CARR. 33 00:00:49,516 --> 00:01:20,046 THIS IS OVERHEARD. 34 00:01:20,046 --> 00:01:23,350 >> DAVID CARR, WELCOME. 35 00:01:23,350 --> 00:01:25,051 >> NICE TO BE HERE. 36 00:01:25,051 --> 00:01:26,653 >> ALWAYS NICE TO SEE YOU. 37 00:01:26,653 --> 00:01:27,554 LET ME ASK YOU ABOUT YOUR 38 00:01:27,554 --> 00:01:28,655 PAPER, THE "NEW YORK TIMES". 39 00:01:28,655 --> 00:01:29,789 MANY OF US READ IT HERE AND 40 00:01:29,789 --> 00:01:30,690 ELSEWHERE. 41 00:01:30,690 --> 00:01:32,292 NEWS THE LAST COUPLE OF 42 00:01:32,292 --> 00:01:33,993 WEEKS, YOU HAD SOME 43 00:01:33,993 --> 00:01:36,096 DEPARTURES FROM PEOPLE WHO 44 00:01:36,096 --> 00:01:37,197 HAD BEEN IN THE PAPER FOR A 45 00:01:37,197 --> 00:01:38,498 LONG TIME, NAMES WE KNEW, 46 00:01:38,498 --> 00:01:38,998 LEFT. 47 00:01:38,998 --> 00:01:40,800 HOW ARE THE MOODS AROUND THE 48 00:01:40,800 --> 00:01:41,401 OFFICE? 49 00:01:41,401 --> 00:01:42,402 WHAT'S THE STATE OF THINGS 50 00:01:42,402 --> 00:01:43,103 THERE? 51 00:01:43,103 --> 00:01:45,105 >> I THINK PEOPLE SPEND FAR 52 00:01:45,105 --> 00:01:46,506 TOO MUCH TIME WORRYING ABOUT 53 00:01:46,506 --> 00:01:47,307 THE MOOD OF THE "NEW YORK 54 00:01:47,307 --> 00:01:52,212 TIMES" AND NOT ENOUGH TIME 55 00:01:52,212 --> 00:01:53,213 SORT OF LOOKING AT THE 56 00:01:53,213 --> 00:01:53,913 PRODUCT. 57 00:01:53,913 --> 00:01:55,715 WE ALL WOULD LIKE TO THINK 58 00:01:55,715 --> 00:01:57,017 THAT WE'RE ABSOLUTELY 59 00:01:57,017 --> 00:01:58,718 ESSENTIAL TO WHAT HAPPENS 60 00:01:58,718 --> 00:01:59,319 THERE. 61 00:01:59,319 --> 00:02:01,721 AND IF WE LOSE SOMEBODY AS 62 00:02:01,721 --> 00:02:03,823 TALENTED AND AS GOOD AS JOHN 63 00:02:03,823 --> 00:02:06,426 GEDDIS, OUR MANAGING EDITOR 64 00:02:06,426 --> 00:02:08,728 AND JOHN LANDON WHO PLAYED A 65 00:02:08,728 --> 00:02:10,830 SIGNIFICANT ROLE IN THE 66 00:02:10,830 --> 00:02:12,432 JASON BLAIR INCIDENT, ALL OF 67 00:02:12,432 --> 00:02:13,333 A SUDDEN THE WHEELS ARE 68 00:02:13,333 --> 00:02:14,734 GOING TO FLY OFF THE CART. 69 00:02:14,734 --> 00:02:15,735 NEVER HAPPENS. 70 00:02:15,735 --> 00:02:17,937 NEWSPAPER IS -- IT'S AN 71 00:02:17,937 --> 00:02:19,439 ORGANIC PROCESS THAT EMERGES 72 00:02:19,439 --> 00:02:20,640 FROM THE SPACE BETWEEN 73 00:02:20,640 --> 00:02:21,341 PEOPLE. 74 00:02:21,341 --> 00:02:24,544 AND THE "NEW YORK TIMES", AS 75 00:02:24,544 --> 00:02:25,945 I LEARNED QUICKLY WHEN I GOT 76 00:02:25,945 --> 00:02:29,282 THERE, IS CERTAINLY -- DOES 77 00:02:29,282 --> 00:02:30,984 NOT DEPEND ON ANY SINGLE 78 00:02:30,984 --> 00:02:34,587 PERSON TO BE WHAT IT IS. 79 00:02:34,587 --> 00:02:36,289 I'VE EXPERIENCE WHERE HAD -- 80 00:02:36,289 --> 00:02:37,791 I'VE BEEN UP AGAINST -- THEY 81 00:02:37,791 --> 00:02:39,993 DON'T GENERALLY HAND ME 82 00:02:39,993 --> 00:02:41,094 DEADLINE MATTERS, BUT A 83 00:02:41,094 --> 00:02:42,395 COUPLE OF TIMES I'VE BEEN IN 84 00:02:42,395 --> 00:02:47,801 TIGHT CORNERS AND REALLY UP 85 00:02:47,801 --> 00:02:49,402 AGAINST IMPOSSIBLE ODDS IN 86 00:02:49,402 --> 00:02:50,603 TERMS OF GETTING THE COPY 87 00:02:50,603 --> 00:02:52,305 AND MAKING SURE IT'S 88 00:02:52,305 --> 00:02:57,811 EFFICACIOUS AND HAVE PEOPLE 89 00:02:57,811 --> 00:02:59,012 COME AND PICK ME UP. 90 00:02:59,012 --> 00:02:59,713 >> THERE ARE ALWAYS NEW 91 00:02:59,713 --> 00:03:00,914 PEOPLE WHO CAN DO THAT SORT 92 00:03:00,914 --> 00:03:01,414 OF THING. 93 00:03:01,414 --> 00:03:02,716 >> I WOULD READ IT IN THE 94 00:03:02,716 --> 00:03:03,817 MORNING AND THINK IT'S HARD 95 00:03:03,817 --> 00:03:04,617 TO BELIEVE THAT I WAS 96 00:03:04,617 --> 00:03:05,218 INVOLVED ACTUALLY. 97 00:03:05,218 --> 00:03:06,319 [LAUGHTER] 98 00:03:06,319 --> 00:03:07,320 >> DON'T YOU THINK THE 99 00:03:07,320 --> 00:03:09,022 REASON THAT WE'VE GOTTEN TO 100 00:03:09,022 --> 00:03:10,523 PAY SUCH CLOSE ATTENTION TO 101 00:03:10,523 --> 00:03:11,725 THINGS LIKE WHAT JUST 102 00:03:11,725 --> 00:03:12,826 HAPPENED AT THE TIMES OR THE 103 00:03:12,826 --> 00:03:13,827 DECISION BY TIME WARNER TO 104 00:03:13,827 --> 00:03:15,528 SPIN OFF THE TIME MAGAZINE 105 00:03:15,528 --> 00:03:16,930 GROUP IS BECAUSE WE'VE BEEN 106 00:03:16,930 --> 00:03:18,631 REELING THESE MANY YEARS, 107 00:03:18,631 --> 00:03:20,433 FIVE YEARS, 10 YEARS, MEDIA 108 00:03:20,433 --> 00:03:21,234 BUSINESS HAS BEEN IN A STATE 109 00:03:21,234 --> 00:03:23,636 OF GREAT FLUX AND WE'RE ALL 110 00:03:23,636 --> 00:03:25,638 CURIOUS TO SEE HOW IT SHAKES 111 00:03:25,638 --> 00:03:26,139 OUT. 112 00:03:26,139 --> 00:03:27,240 WE CAN'T QUITE TELL YOU HOW 113 00:03:27,240 --> 00:03:28,541 IT'S GOING TO HAPPEN. 114 00:03:28,541 --> 00:03:29,342 >> YEAH. 115 00:03:29,342 --> 00:03:30,243 I WOULD BE CAREFUL ABOUT 116 00:03:30,243 --> 00:03:31,544 CONFLATING THOSE TWO THINGS. 117 00:03:31,544 --> 00:03:32,645 YOU HAVE TIME WARNER, WHICH 118 00:03:32,645 --> 00:03:34,748 IS STEVE ROSS TOOK AND BUILT 119 00:03:34,748 --> 00:03:38,451 UP A BEHEMOTH OVER THE TERMS 120 00:03:38,451 --> 00:03:39,753 OF MANY, MANY YEARS AND IT 121 00:03:39,753 --> 00:03:41,755 TURNED INTO THE LARGEST 122 00:03:41,755 --> 00:03:42,756 MEDIA COMPANY IN THE WORLD 123 00:03:42,756 --> 00:03:44,557 AND WE'VE WATCHED IT THROW 124 00:03:44,557 --> 00:03:46,359 OFF PARTS AGAIN AND AGAIN. 125 00:03:46,359 --> 00:03:47,761 THE FACT THAT THE LAST PART 126 00:03:47,761 --> 00:03:52,866 TO GO, TO BE STUNNED, IS THE 127 00:03:52,866 --> 00:03:53,667 GROUP OF MAGAZINES THAT 128 00:03:53,667 --> 00:03:54,567 BEARS ITS NAME. 129 00:03:54,567 --> 00:03:56,169 >> YOU THINK THAT'S 130 00:03:56,169 --> 00:03:56,569 SIGNIFICANT. 131 00:03:56,569 --> 00:03:58,271 >> YEAH, IN MANHATTAN MEDIA. 132 00:03:58,271 --> 00:03:59,973 AND THE ADJUSTMENTS THAT WE 133 00:03:59,973 --> 00:04:03,977 MADE, IF YOU THINK OF JILL 134 00:04:03,977 --> 00:04:05,679 ABRAM SON, WHO I KNOW YOU 135 00:04:05,679 --> 00:04:06,279 KNOW. 136 00:04:06,279 --> 00:04:07,781 >> BEEN ON THE SHOW. 137 00:04:07,781 --> 00:04:09,382 >> SHE'S A NEWSMAN TO HER 138 00:04:09,382 --> 00:04:09,883 CORE. 139 00:04:09,883 --> 00:04:12,185 I THINK SHE'S GOT THE 140 00:04:12,185 --> 00:04:13,186 CONFIDENCE OF THE ROOM 141 00:04:13,186 --> 00:04:14,888 MOSTLY BECAUSE OF THE PAPER 142 00:04:14,888 --> 00:04:15,789 SHE MAKES. 143 00:04:15,789 --> 00:04:17,190 SHE'S BEEN A GREAT REPORTER. 144 00:04:17,190 --> 00:04:19,192 SHE'S BEEN A GOOD EDITOR. 145 00:04:19,192 --> 00:04:21,094 AND IF YOU'RE LOOKING AT 146 00:04:21,094 --> 00:04:22,295 MAKING WHAT I WOULD SEE AS 147 00:04:22,295 --> 00:04:26,299 SOME ADJUSTMENTS ON THE COST 148 00:04:26,299 --> 00:04:27,600 SIDE, I THINK IT'S REALLY 149 00:04:27,600 --> 00:04:29,536 HEALTHY TO BE UP TO THE TOP 150 00:04:29,536 --> 00:04:30,136 AND LOOK AROUND. 151 00:04:30,136 --> 00:04:31,338 THINK OF HOW HEALTHY THE 152 00:04:31,338 --> 00:04:32,038 "NEW YORK TIMES" IS 153 00:04:32,038 --> 00:04:35,041 STRUCTURED, WHICH IS IT'S 154 00:04:35,041 --> 00:04:36,943 THE TOP OF A MOUNTAIN AT THE 155 00:04:36,943 --> 00:04:38,345 TOP OF A MOUNTAIN 156 00:04:38,345 --> 00:04:38,745 PROFESSIONALLY. 157 00:04:38,745 --> 00:04:40,647 SO IT GATHERS ALL THESE 158 00:04:40,647 --> 00:04:41,047 PEOPLE. 159 00:04:41,047 --> 00:04:42,449 AND SO -- THERE'S THIS 160 00:04:42,449 --> 00:04:45,151 TREMENDOUS PRESSURE AND AT A 161 00:04:45,151 --> 00:04:46,353 CERTAIN POINT SOMETHING HAS 162 00:04:46,353 --> 00:04:47,754 GOT TO GIVE SO YOU END UP 163 00:04:47,754 --> 00:04:49,255 WITH A REAL THICK LAYER ON 164 00:04:49,255 --> 00:04:50,757 TOP HERE BECAUSE NO ONE EVER 165 00:04:50,757 --> 00:04:51,958 WANTS TO GO ANYWHERE. 166 00:04:51,958 --> 00:04:55,161 AND SO NOBODY ENDS UP EVER 167 00:04:55,161 --> 00:04:58,865 THROWN OVERBOARD OR URGED TO 168 00:04:58,865 --> 00:04:59,666 MOVE ON. 169 00:04:59,666 --> 00:05:01,768 IF YOU'RE HER AND -- I DON'T 170 00:05:01,768 --> 00:05:02,168 KNOW. 171 00:05:02,168 --> 00:05:03,570 IT'S KIND OF NAUGHTY TO TALK 172 00:05:03,570 --> 00:05:06,272 ABOUT, BUT IT IS OVERHEARD. 173 00:05:06,272 --> 00:05:06,973 >> IT IS. 174 00:05:06,973 --> 00:05:08,375 [LAUGHTER] 175 00:05:08,375 --> 00:05:09,976 AND WHEN YOU SAY GNAWTY I 176 00:05:09,976 --> 00:05:11,678 BECOME ALL EARS AT THAT VERY 177 00:05:11,678 --> 00:05:11,778 MOMENT. 178 00:05:11,778 --> 00:05:13,780 >> BUT LET'S SAY THAT YOU'RE 179 00:05:13,780 --> 00:05:14,881 RUNNING A LARGE ORGANIZATION 180 00:05:14,881 --> 00:05:16,883 OF 1200 PEOPLE AND YOU GET 181 00:05:16,883 --> 00:05:19,786 SIX, SEVEN YEARS TO HANG ON 182 00:05:19,786 --> 00:05:22,088 TO THIS FLAMING BATON AND GO 183 00:05:22,088 --> 00:05:23,189 AS FAR AS YOU WANT. 184 00:05:23,189 --> 00:05:24,691 IF YOU'RE GOING TO MAKE SOME 185 00:05:24,691 --> 00:05:27,293 STRATEGIC COST ADJUSTMENTS, 186 00:05:27,293 --> 00:05:28,995 WHY NOT MAKE THEM AT THE TOP 187 00:05:28,995 --> 00:05:30,830 TO START SO YOU CAN GET YOUR 188 00:05:30,830 --> 00:05:33,533 GUYS IN, IN POSITION, AND 189 00:05:33,533 --> 00:05:36,236 THEN HAVE -- THAT'S YOUR 190 00:05:36,236 --> 00:05:37,037 GAME THAT YOU'RE GOING TO 191 00:05:37,037 --> 00:05:38,538 RIDE WITH FOR AWHILE. 192 00:05:38,538 --> 00:05:40,340 SO IF SHE EVER DOES HAVE TO 193 00:05:40,340 --> 00:05:42,842 COME BACK TO THE ROOM AND 194 00:05:42,842 --> 00:05:44,644 LOOK FOR ANY OTHER CUTS, WE 195 00:05:44,644 --> 00:05:46,646 WON'T BE SAYING TO HER, AS 196 00:05:46,646 --> 00:05:48,548 WE WOULD, WHAT ABOUT ALL 197 00:05:48,548 --> 00:05:50,250 THESE FAT CATS MAKING ALL 198 00:05:50,250 --> 00:05:51,151 THIS MONEY? 199 00:05:51,151 --> 00:05:52,852 ABOUT WHAT ABOUT ALL THESE 200 00:05:52,852 --> 00:05:54,154 BOSSES THAT YOU HAVE RUNNING 201 00:05:54,154 --> 00:05:54,554 AROUND? 202 00:05:54,554 --> 00:05:56,256 I THINK THE OPTICS ARE GOOD 203 00:05:56,256 --> 00:05:57,857 FOR HER. 204 00:05:57,857 --> 00:06:00,060 I'M NOT -- THAT'S JUST MY 205 00:06:00,060 --> 00:06:01,861 OPINION, BUT IF IT WAS MY 206 00:06:01,861 --> 00:06:02,762 STORE TO RUN, I DON'T THINK 207 00:06:02,762 --> 00:06:04,264 I WOULD DO IT MUCH DIFFERENT 208 00:06:04,264 --> 00:06:08,468 THAN SHE DID, EVEN THOUGH 209 00:06:08,468 --> 00:06:09,669 THE FOLKS THAT WE HAD 210 00:06:09,669 --> 00:06:12,272 REALLY, REALLY TALENTED 211 00:06:12,272 --> 00:06:13,073 FOLKS. 212 00:06:13,073 --> 00:06:14,474 >> LET ME TURN THIS AROUND 213 00:06:14,474 --> 00:06:15,875 AND ASK YOU A BROADER 214 00:06:15,875 --> 00:06:17,477 QUESTION, WHICH HAS THE 215 00:06:17,477 --> 00:06:18,978 TIMES BEEN ABLE TO WEATHER 216 00:06:18,978 --> 00:06:20,380 THE CHANGES TO THE MEDIA 217 00:06:20,380 --> 00:06:22,482 BUSINESS BETTER THAN, IN 218 00:06:22,482 --> 00:06:23,483 YOUR OPINION, OTHER 219 00:06:23,483 --> 00:06:25,185 NEWSPAPERS AT ITS LEVEL OR 220 00:06:25,185 --> 00:06:26,586 DOWN THE FOOD CHAIN SOME OF 221 00:06:26,586 --> 00:06:27,887 THE REGIONAL AND STATE 222 00:06:27,887 --> 00:06:30,824 PAPERS, THE BIG ONES. 223 00:06:30,824 --> 00:06:32,125 ARE THE TIMES LESS 224 00:06:32,125 --> 00:06:34,227 VULNERABLE TO THOSE CHANGES? 225 00:06:34,227 --> 00:06:36,129 >> WHAT I SAY IS IT'S LESS 226 00:06:36,129 --> 00:06:36,930 IMPORTANT THAN WHAT OUR 227 00:06:36,930 --> 00:06:37,831 PAPER DOES. 228 00:06:37,831 --> 00:06:41,434 AND SO, YOU KNOW, I GET 229 00:06:41,434 --> 00:06:43,236 HAMBURGERS FOR MY FAMILY BY 230 00:06:43,236 --> 00:06:43,837 WORKING FOR THE "NEW YORK 231 00:06:43,837 --> 00:06:44,337 TIMES". 232 00:06:44,337 --> 00:06:45,438 SO OF COURSE I'M GOING TO 233 00:06:45,438 --> 00:06:48,041 SAY EVERYTHING IS HUNKY-DORY 234 00:06:48,041 --> 00:06:49,142 AND GREAT. 235 00:06:49,142 --> 00:06:51,044 I WOULD POINT TO SOME 236 00:06:51,044 --> 00:06:53,747 SPECIFIC STRUCTURAL ISSUES 237 00:06:53,747 --> 00:06:55,548 AND SORT OF -- YOU KNOW, IF 238 00:06:55,548 --> 00:06:56,950 YOU LOOK BACK A COUPLE OF 239 00:06:56,950 --> 00:06:59,853 YEARS AGO, WE OWED 240 00:06:59,853 --> 00:07:02,155 $250 MILLION TO A MEXICAN 241 00:07:02,155 --> 00:07:03,456 BILLIONAIRE. 242 00:07:03,456 --> 00:07:05,358 PROBABLY NOT A GREAT GUY TO 243 00:07:05,358 --> 00:07:07,360 OWE MONEY TOO. 244 00:07:07,360 --> 00:07:08,561 JUST IN TERMS OF YOUR 245 00:07:08,561 --> 00:07:10,363 CAPITAL STRUCTURE AND STUFF. 246 00:07:10,363 --> 00:07:13,667 WE WERE -- SO HE LENT US 247 00:07:13,667 --> 00:07:15,869 THAT MONEY, GREAT GUY, THANK 248 00:07:15,869 --> 00:07:23,076 YOU, AT USURIOUS RATES AND 249 00:07:23,076 --> 00:07:24,778 WE PAID THAT LOAN OFF EARLY. 250 00:07:24,778 --> 00:07:25,879 WE HAVE LIKE EVERYONE ELSE 251 00:07:25,879 --> 00:07:27,580 FACED SIGNIFICANT SECULAR, 252 00:07:27,580 --> 00:07:29,115 MEANING BROAD INDUSTRIAL 253 00:07:29,115 --> 00:07:30,917 CHANGES AND CYCLICAL MEANING 254 00:07:30,917 --> 00:07:31,818 WHATEVER IS GOING ON WITH 255 00:07:31,818 --> 00:07:33,720 THE ECONOMY. 256 00:07:33,720 --> 00:07:35,221 HEAD WINDS IN TERMS OF 257 00:07:35,221 --> 00:07:40,627 ADVERTISING AND LARGE PRINT 258 00:07:40,627 --> 00:07:41,528 ENTERPRISES GENERALLY 259 00:07:41,528 --> 00:07:43,229 MANEUVER BY PUSHING TWO 260 00:07:43,229 --> 00:07:43,930 PEDALS. 261 00:07:43,930 --> 00:07:47,434 ONE IS THE AD SIDE, THE 262 00:07:47,434 --> 00:07:48,134 BUSINESS SIDE. 263 00:07:48,134 --> 00:07:49,135 AND THE OTHER SIDE IS THE 264 00:07:49,135 --> 00:07:50,036 CONSUMER SIDE, THE 265 00:07:50,036 --> 00:07:51,338 CIRCULATION SIDE. 266 00:07:51,338 --> 00:07:53,039 WE DECIDED TWO YEARS AGO 267 00:07:53,039 --> 00:07:56,242 THIS WEEK TO TURN TOWARD THE 268 00:07:56,242 --> 00:07:58,745 CONSUMERS AND SAY HOW'S 269 00:07:58,745 --> 00:08:00,547 ABOUT SHOWING US SOME SUGAR? 270 00:08:00,547 --> 00:08:01,848 HOW'S ABOUT YOU GET INVOLVED 271 00:08:01,848 --> 00:08:03,650 HERE A LITTLE BIT? 272 00:08:03,650 --> 00:08:06,353 WE HAVE 40 MILLION UNIQUES 273 00:08:06,353 --> 00:08:08,154 ON THE WEB AND MANY PEOPLE 274 00:08:08,154 --> 00:08:12,959 SAID WE WOULD DISAPPEAR FROM 275 00:08:12,959 --> 00:08:14,561 THE ECOSYSTEM. 276 00:08:14,561 --> 00:08:16,062 THAT THE FACT THAT THE WALL 277 00:08:16,062 --> 00:08:18,064 WAS LEAKY WOULD MAKE US A 278 00:08:18,064 --> 00:08:20,367 LAUGHING STOCK. 279 00:08:20,367 --> 00:08:22,769 NOW WE HAVE OVER 240,000 280 00:08:22,769 --> 00:08:23,670 DIGITAL CONSUMERS AND 281 00:08:23,670 --> 00:08:25,171 HUNDREDS OF MILLIONS OF 282 00:08:25,171 --> 00:08:26,072 DOLLARS IN REVENUE AND FOR 283 00:08:26,072 --> 00:08:27,574 THE FIRST TIME IN OUR 284 00:08:27,574 --> 00:08:29,009 HISTORY NOW CIRCULATION 285 00:08:29,009 --> 00:08:29,909 REVENUES OUT RANK 286 00:08:29,909 --> 00:08:30,910 ADVERTISING REVENUES, WHICH 287 00:08:30,910 --> 00:08:32,612 IS A VERY SIGNAL MOMENT. 288 00:08:32,612 --> 00:08:34,114 >> GETTING THE LAST LAUGH. 289 00:08:34,114 --> 00:08:35,415 I KNOW THEY'VE TIGHTENED UP 290 00:08:35,415 --> 00:08:37,617 THE POROUSNESS OR CLOSED UP 291 00:08:37,617 --> 00:08:39,019 SOME OF THE POROUSNESS OF 292 00:08:39,019 --> 00:08:40,820 THE PAY WALL WITHIN THE LAST 293 00:08:40,820 --> 00:08:42,422 FEW MONTHS, BUT BY AND LARGE 294 00:08:42,422 --> 00:08:43,523 WHAT THEY PUT INTO EFFECT 295 00:08:43,523 --> 00:08:44,324 HAS WORKED. 296 00:08:44,324 --> 00:08:47,727 >> I THINK PEOPLE HAVE BEEN 297 00:08:47,727 --> 00:08:49,029 REALLY SURPRISED BY THE 298 00:08:49,029 --> 00:08:53,133 LEVEL OF HOW WELL IT'S 299 00:08:53,133 --> 00:08:53,633 WORKED. 300 00:08:53,633 --> 00:08:55,335 AND IT'S BEEN GREAT FOR ME 301 00:08:55,335 --> 00:08:58,138 PERSONALLY BECAUSE WHEN I 302 00:08:58,138 --> 00:08:59,839 WAS AT SOUTH BY SOUTHWEST 303 00:08:59,839 --> 00:09:01,441 TWO YEARS AGO ON THIS DATE, 304 00:09:01,441 --> 00:09:06,046 IT WAS ALL THE THEOLOGIANS 305 00:09:06,046 --> 00:09:07,447 RANTING AND THE RELIGIOUS 306 00:09:07,447 --> 00:09:10,150 BELIEF AND THE SPIRITUAL 307 00:09:10,150 --> 00:09:11,551 POWER OF FREE AND FOR ME 308 00:09:11,551 --> 00:09:13,253 IT'S BEEN JUST A JOY TO 309 00:09:13,253 --> 00:09:14,654 WATCH THAT THEY WERE WRONG 310 00:09:14,654 --> 00:09:16,656 AND WE WERE RIGHT. 311 00:09:16,656 --> 00:09:19,059 [LAUGHTER] AND THAT THAT 312 00:09:19,059 --> 00:09:22,062 MAGIC BUNCH OF FREE READERS 313 00:09:22,062 --> 00:09:23,063 THAT'S NOT GOING TO PAY 314 00:09:23,063 --> 00:09:25,465 ANYTHING, THAT WILL NOT DRAW 315 00:09:25,465 --> 00:09:26,366 MUCH IN TERMS OF 316 00:09:26,366 --> 00:09:27,667 ADVERTISING, IS SOMEHOW 317 00:09:27,667 --> 00:09:28,768 GOING TO TAKE TO YOU SOME 318 00:09:28,768 --> 00:09:30,403 SAFE AND HAPPY PROMISED 319 00:09:30,403 --> 00:09:30,904 LAND. 320 00:09:30,904 --> 00:09:32,305 DIDN'T HAPPEN. 321 00:09:32,305 --> 00:09:35,308 PART OF -- TO YOUR QUESTION, 322 00:09:35,308 --> 00:09:36,810 I SHOULD ACTUALLY ANSWER IT. 323 00:09:36,810 --> 00:09:37,711 I SEE THE NEWSPAPER BUSINESS 324 00:09:37,711 --> 00:09:38,812 IN TWO SEGMENTS. 325 00:09:38,812 --> 00:09:41,114 LARGE NATIONAL BRANDS, WALL 326 00:09:41,114 --> 00:09:42,215 STREET JOURNAL, "NEW YORK 327 00:09:42,215 --> 00:09:45,618 TIMES", FT GUARDIAN, 328 00:09:45,618 --> 00:09:47,620 INTERNATIONAL BRANDS, DOING 329 00:09:47,620 --> 00:09:48,822 PRETTY WELL BECAUSE IF 330 00:09:48,822 --> 00:09:50,323 YOU'RE AN ENGLISH LANGUAGE 331 00:09:50,323 --> 00:09:51,725 PAPER, THE SECOND AND THIRD 332 00:09:51,725 --> 00:09:53,426 WORLD, IN ADDITION TO THE 333 00:09:53,426 --> 00:09:55,028 FIRST WORLD, IS HATCHING 334 00:09:55,028 --> 00:09:55,628 CUSTOMERS FOR YOU 335 00:09:55,628 --> 00:09:56,529 EVERYWHERE. 336 00:09:56,529 --> 00:09:58,331 AND BECAUSE YOU DON'T NEED A 337 00:09:58,331 --> 00:09:59,733 TRUCK OR A PRINTING PRESS TO 338 00:09:59,733 --> 00:10:02,736 GET WITH THEM, YOU CAN START 339 00:10:02,736 --> 00:10:04,437 ACCESSING THOSE PEOPLE. 340 00:10:04,437 --> 00:10:05,338 THE OTHER PART OF THE 341 00:10:05,338 --> 00:10:07,140 BUSINESS DOING VERY WELL IS 342 00:10:07,140 --> 00:10:09,542 IF YOU'RE THE KIND OF PAPER 343 00:10:09,542 --> 00:10:10,944 WHERE PEOPLE WILL TEAR OUT A 344 00:10:10,944 --> 00:10:12,846 PICTURE OF YOUR KID PLAYING 345 00:10:12,846 --> 00:10:14,247 THIRD BASE FOR THE LOCAL 346 00:10:14,247 --> 00:10:15,648 LITTLE LEAGUE TEAM AND 347 00:10:15,648 --> 00:10:16,249 PUTTING IT ON THE 348 00:10:16,249 --> 00:10:18,351 REFRIGERATOR, THE WEBSITE'S 349 00:10:18,351 --> 00:10:19,352 NEVER GOING TO DO THAT FOR 350 00:10:19,352 --> 00:10:21,755 YOU. 351 00:10:21,755 --> 00:10:23,556 THE PHRASE I SAW YOUR KID IN 352 00:10:23,556 --> 00:10:24,557 THE PAPER, THAT'S REALLY 353 00:10:24,557 --> 00:10:25,258 MEANINGFUL. 354 00:10:25,258 --> 00:10:28,461 AND THE COMMUNITY PAPERS 355 00:10:28,461 --> 00:10:29,996 THAT HAVE A VERY CLOSE 356 00:10:29,996 --> 00:10:31,898 RELATIONSHIP WITH THEIR 357 00:10:31,898 --> 00:10:35,001 CUSTOMER AGREE IT'S A VAST 358 00:10:35,001 --> 00:10:35,402 MIDDLE. 359 00:10:35,402 --> 00:10:36,803 >> IT IS A VAST MIDDLE. 360 00:10:36,803 --> 00:10:38,204 >> IT'S WHERE AMERICA STORES 361 00:10:38,204 --> 00:10:40,006 ITS REPORTING HORSE POWERS. 362 00:10:40,006 --> 00:10:42,208 >> WAS ANY OF THIS 363 00:10:42,208 --> 00:10:43,410 PREVENTABLE, DAVID? 364 00:10:43,410 --> 00:10:44,210 YOU'VE BEEN WRITING ABOUT IT 365 00:10:44,210 --> 00:10:45,111 FOR A LONG TIME. 366 00:10:45,111 --> 00:10:46,212 YOU'VE LOOKED AT IT FROM 367 00:10:46,212 --> 00:10:47,213 ALMOST EVERY ANGLE. 368 00:10:47,213 --> 00:10:48,815 AND YOU PROBABLY FORMULATED 369 00:10:48,815 --> 00:10:49,916 AN OPINION ABOUT WHETHER 370 00:10:49,916 --> 00:10:50,817 SOME OF THE THINGS THAT GOT 371 00:10:50,817 --> 00:10:52,018 SOME OF THE PAPERS IN THE 372 00:10:52,018 --> 00:10:53,620 VAST MIDDLE INTO TROUBLE 373 00:10:53,620 --> 00:10:54,921 OVER THESE YEARS WERE BEYOND 374 00:10:54,921 --> 00:10:56,222 THEIR CONTROL OR WHETHER IN 375 00:10:56,222 --> 00:10:58,224 HINDSIGHT THEY COULD HAVE 376 00:10:58,224 --> 00:10:59,426 PREVENTED THEM. 377 00:10:59,426 --> 00:11:00,126 WHAT DO YOU THINK? 378 00:11:00,126 --> 00:11:02,529 >> IN RETROSPECT NOTHING 379 00:11:02,529 --> 00:11:03,730 CHANGED, NOTHING CHANGED, 380 00:11:03,730 --> 00:11:05,632 NOTHING CHANGED. 381 00:11:05,632 --> 00:11:07,534 BOOM, EVERYTHING CHANGED. 382 00:11:07,534 --> 00:11:09,035 AND THE LAST FIVE YEARS THE 383 00:11:09,035 --> 00:11:10,837 NEWSPAPER BUSINESS HAS 384 00:11:10,837 --> 00:11:13,740 SHRUNK BY HALF. 385 00:11:13,740 --> 00:11:14,441 WE'VE LOST A LOT OF 386 00:11:14,441 --> 00:11:15,942 REPORTERS, A LOT OF DAILIES. 387 00:11:15,942 --> 00:11:22,349 AND WHEN NEWSPAPERS IN MID 388 00:11:22,349 --> 00:11:23,550 SIZE MARKETS HAD THOSE 389 00:11:23,550 --> 00:11:25,051 MONOPOLIES AND WERE LOOKING 390 00:11:25,051 --> 00:11:27,053 FOR PLACES TO STOP ALL THE 391 00:11:27,053 --> 00:11:29,689 MONEY THAT THEY WERE MAKING, 392 00:11:29,689 --> 00:11:30,590 ONE OF THE THINGS THEY 393 00:11:30,590 --> 00:11:31,391 PROBABLY SHOULD HAVE BEEN 394 00:11:31,391 --> 00:11:34,094 DOING IS PUTTING MONEY INTO 395 00:11:34,094 --> 00:11:35,695 TRANSFORMATION. 396 00:11:35,695 --> 00:11:37,697 AND IT'S HARD WHEN YOU'RE -- 397 00:11:37,697 --> 00:11:39,099 WHEN YOU'RE GOING IN REVERSE 398 00:11:39,099 --> 00:11:42,902 TO CHANGE THE WHEELS ON THE 399 00:11:42,902 --> 00:11:43,503 CAR. 400 00:11:43,503 --> 00:11:46,506 SO THERE WERE PEOPLE THAT 401 00:11:46,506 --> 00:11:48,808 WERE SORT OF FORWARD 402 00:11:48,808 --> 00:11:51,311 THINKING, BUT IT DIDN'T WORK 403 00:11:51,311 --> 00:11:52,212 OUT FOR THEM. 404 00:11:52,212 --> 00:11:53,013 THINK OF THE AMOUNT OF 405 00:11:53,013 --> 00:11:54,014 INVESTMENT AND TIME THAT THE 406 00:11:54,014 --> 00:11:55,515 WASHINGTON POST PUT IN THE 407 00:11:55,515 --> 00:11:57,017 DIGITAL MATTERS. 408 00:11:57,017 --> 00:11:59,019 AND HERE WE ARE LO THESE 409 00:11:59,019 --> 00:12:00,320 MANY YEARS LATER AND I THINK 410 00:12:00,320 --> 00:12:04,624 WE COULD AGREE THAT THEY 411 00:12:04,624 --> 00:12:06,826 HAVEN'T REALLY ACCOMPLISHED 412 00:12:06,826 --> 00:12:07,327 THAT MUCH. 413 00:12:07,327 --> 00:12:10,230 >> NOT MUCH FARTHER AHEAD. 414 00:12:10,230 --> 00:12:11,031 WHAT WAS THE BOOM? 415 00:12:11,031 --> 00:12:12,732 YOU SAID NOTHING, NOTHING, 416 00:12:12,732 --> 00:12:13,733 NOTHING, BOOM. 417 00:12:13,733 --> 00:12:14,834 WHAT WAS THE BOOM? 418 00:12:14,834 --> 00:12:15,435 DEFINE THE BOOM. 419 00:12:15,435 --> 00:12:18,538 WHAT WAS THE PRECIPITATING 420 00:12:18,538 --> 00:12:19,239 EVENT? 421 00:12:19,239 --> 00:12:20,540 >> NEWSPAPERS MAKE THEIR -- 422 00:12:20,540 --> 00:12:23,943 WE MAKE OUR LIVING OFF OF -- 423 00:12:23,943 --> 00:12:26,646 SORT OF A NEWSPAPER STORY IS 424 00:12:26,646 --> 00:12:27,447 WE'RE ON THE UNIVERSITY OF 425 00:12:27,447 --> 00:12:30,183 TEXAS CAMPUS RIGHT NOW. 426 00:12:30,183 --> 00:12:31,584 THOSE KIDS DON'T CARE ABOUT 427 00:12:31,584 --> 00:12:34,387 NEWSPAPERS OTHER THAN THEIR 428 00:12:34,387 --> 00:12:36,089 COLLEGE PAPER, WHICH IS AN 429 00:12:36,089 --> 00:12:38,291 AMAZING ONE, GREAT ONE. 430 00:12:38,291 --> 00:12:39,592 BUT THEY DON'T CARE ABOUT 431 00:12:39,592 --> 00:12:40,293 OUR BUSINESS. 432 00:12:40,293 --> 00:12:43,196 AND WE DON'T GENERALLY CATER 433 00:12:43,196 --> 00:12:48,301 TO THEM IN THE OLDEN DAYS, 434 00:12:48,301 --> 00:12:53,907 WHICH WEREN'T THAT LONG AGO. 435 00:12:53,907 --> 00:12:54,808 WHAT WOULD HAPPEN IS THEY 436 00:12:54,808 --> 00:12:55,608 WOULD LEAVE COLLEGE, THEY 437 00:12:55,608 --> 00:12:56,910 WOULD GET JOBS, THEY WOULD 438 00:12:56,910 --> 00:12:58,712 REPRODUCE, THEY WOULD GO TO 439 00:12:58,712 --> 00:12:59,713 IKEA. 440 00:12:59,713 --> 00:13:01,414 THEY WOULD HAVE TO -- THEY 441 00:13:01,414 --> 00:13:02,315 WOULD HAVE TO FIGURE OUT 442 00:13:02,315 --> 00:13:03,717 WHERE TO SEND JOHNNIE TO 443 00:13:03,717 --> 00:13:04,718 SCHOOL. 444 00:13:04,718 --> 00:13:05,919 THEN WE WOULD GRAB 'EM 445 00:13:05,919 --> 00:13:06,720 BECAUSE THEY WOULD HAVE 446 00:13:06,720 --> 00:13:07,821 INFORMATIONAL NEEDS, THEY 447 00:13:07,821 --> 00:13:10,023 WOULD HAVE MARKETING NEEDS. 448 00:13:10,023 --> 00:13:11,224 NOW THEY GRADUATE, DO THEY 449 00:13:11,224 --> 00:13:12,826 GET A JOB? 450 00:13:12,826 --> 00:13:14,027 DO THEY GET MARRIED? 451 00:13:14,027 --> 00:13:15,428 DO THEY HAVE A NEED FOR -- 452 00:13:15,428 --> 00:13:16,730 THERE'S PROBABLY A BLOG 453 00:13:16,730 --> 00:13:19,432 ABOUT THE SCHOOL THAT THEIR 454 00:13:19,432 --> 00:13:20,433 KID'S GOING TO GO TO AND 455 00:13:20,433 --> 00:13:21,935 THEY PROBABLY ALREADY HAVE A 456 00:13:21,935 --> 00:13:23,136 DIRECT MARKETING 457 00:13:23,136 --> 00:13:23,636 RELATIONSHIP. 458 00:13:23,636 --> 00:13:25,538 IKEA PROBABLY NODES WHAT 459 00:13:25,538 --> 00:13:26,740 THEIR ZIP CODE IS AND HOW 460 00:13:26,740 --> 00:13:28,241 THEY LIKE THEIR COFFEE 461 00:13:28,241 --> 00:13:28,842 TABLES. 462 00:13:28,842 --> 00:13:30,243 >> IKEA HAS CUT YOU OUT OF 463 00:13:30,243 --> 00:13:31,745 THE SITUATION BY GOING 464 00:13:31,745 --> 00:13:32,746 DIRECTLY TO THE CUSTOMER. 465 00:13:32,746 --> 00:13:34,147 >> EVERY TIME I SEE A 466 00:13:34,147 --> 00:13:36,549 SWEDISH PERSON I WANT TO 467 00:13:36,549 --> 00:13:37,751 CHOKE 'EM [LAUGHTER] 468 00:13:37,751 --> 00:13:39,352 >> VERY UPLIFTING THOUGHT. 469 00:13:39,352 --> 00:13:40,653 YOU SPOKE AT IOWA STATE 470 00:13:40,653 --> 00:13:41,354 UNIVERSITY IN THE LAST 471 00:13:41,354 --> 00:13:42,055 COUPLE OF WEEKS. 472 00:13:42,055 --> 00:13:43,056 >> YES, I DO. 473 00:13:43,056 --> 00:13:44,157 >> YOU TALKED ABOUT THE 474 00:13:44,157 --> 00:13:49,262 EXISTENTIAL SORT OF CRISES 475 00:13:49,262 --> 00:13:50,864 THAT KIDS COMING OUT OF 476 00:13:50,864 --> 00:13:51,965 SCHOOL FACE. 477 00:13:51,965 --> 00:13:53,266 THEY GO OUT OF A WORLD 478 00:13:53,266 --> 00:13:55,168 THAT'S VASTLY DIFFERENT FOR 479 00:13:55,168 --> 00:13:56,169 THEIR GENERATION, LET ALONE 480 00:13:56,169 --> 00:14:00,373 OUR GENERATION ENCOUNTERED. 481 00:14:00,373 --> 00:14:01,574 IT'S DIFFERENT FROM EVERY 482 00:14:01,574 --> 00:14:02,375 ANGLE. 483 00:14:02,375 --> 00:14:03,276 HOWEVER YOU LOOK AT IT THE 484 00:14:03,276 --> 00:14:04,077 WORLD HAS CHANGED. 485 00:14:04,077 --> 00:14:06,479 >> I ENVY THEM. 486 00:14:06,479 --> 00:14:07,480 >> YOU DO? 487 00:14:07,480 --> 00:14:08,381 TELL ME WHY. 488 00:14:08,381 --> 00:14:09,783 >> MY DAUGHTER IS IN OUR 489 00:14:09,783 --> 00:14:10,583 BUSINESS AND SHE WORKS FOR 490 00:14:10,583 --> 00:14:12,185 AN OUTFIT CALLED VICE, WHICH 491 00:14:12,185 --> 00:14:15,488 IS A BROOKLYN BASED 492 00:14:15,488 --> 00:14:16,489 MULTIMEDIA COMPANY. 493 00:14:16,489 --> 00:14:17,991 AND SHE MADE THIS VIDEO 494 00:14:17,991 --> 00:14:19,793 ABOUT THESE LITTLE 495 00:14:19,793 --> 00:14:21,294 MICROORGANISMS THAT ARE 496 00:14:21,294 --> 00:14:24,698 CALLED TARTAGRADES AND THEY 497 00:14:24,698 --> 00:14:26,099 CAN SURVIVE IN OUTER SPACE 498 00:14:26,099 --> 00:14:27,000 BECAUSE THEY CAN PULL 499 00:14:27,000 --> 00:14:29,135 THEMSELVES INTO A BALL AND 500 00:14:29,135 --> 00:14:31,037 SURVIVE IN EXTREMES OF 501 00:14:31,037 --> 00:14:31,938 TEMPERATURE AND PRESSURE. 502 00:14:31,938 --> 00:14:32,939 AND SHE FOUND THIS REALLY 503 00:14:32,939 --> 00:14:37,243 POETIC, BEAUTIFUL, NATURAL. 504 00:14:37,243 --> 00:14:38,445 IT WAS AN AMAZING STORY 505 00:14:38,445 --> 00:14:39,045 TELLER. 506 00:14:39,045 --> 00:14:41,047 AND SHE SENT ME THE VIDEO 507 00:14:41,047 --> 00:14:42,849 AND, YOU KNOW, I DID WHAT 508 00:14:42,849 --> 00:14:45,452 ALL DADS DO, WHICH IS HONEY, 509 00:14:45,452 --> 00:14:47,354 THAT'S ADORABLE. 510 00:14:47,354 --> 00:14:48,455 YOU'RE JUST THE BEST. 511 00:14:48,455 --> 00:14:49,255 I'M SO PROUD OF YOU. 512 00:14:49,255 --> 00:14:51,157 YOU MADE THIS GREAT VIDEO. 513 00:14:51,157 --> 00:14:52,759 AND SHE PUT IT UP THE NEXT 514 00:14:52,759 --> 00:14:55,862 DAY AND SAID I GOT 515 00:14:55,862 --> 00:14:57,664 10 MILLION HITS ON YOUTUBE. 516 00:14:57,664 --> 00:14:59,966 AND IT'S JUST LIKE, THINGS 517 00:14:59,966 --> 00:15:00,867 ARE REALLY DIFFERENCE. 518 00:15:00,867 --> 00:15:01,868 >> THIS IS A LITTLE 519 00:15:01,868 --> 00:15:05,071 DIFFERENT. 520 00:15:05,071 --> 00:15:05,772 [LAUGHTER]. 521 00:15:05,772 --> 00:15:06,373 >> THE AUDIENCE IS 522 00:15:06,373 --> 00:15:06,973 UNLIMITED. 523 00:15:06,973 --> 00:15:09,976 >> SO I THINK IN THAT 524 00:15:09,976 --> 00:15:12,379 FRICTION FREE ATMOSPHERE 525 00:15:12,379 --> 00:15:13,279 WHERE YOU ARE IN THE 526 00:15:13,279 --> 00:15:14,080 EXCELLENCE OF YOUR CONTACT 527 00:15:14,080 --> 00:15:17,283 ACHIEVE A BOUNDLESS SORT OF 528 00:15:17,283 --> 00:15:18,485 RELATIONSHIP WITH YOUR 529 00:15:18,485 --> 00:15:20,086 AUDIENCE -- PLUS THINK OF 530 00:15:20,086 --> 00:15:22,288 WHAT'S JUST EVEN IN MY 531 00:15:22,288 --> 00:15:23,790 BACKPACK RIGHT NOW IN TERMS 532 00:15:23,790 --> 00:15:26,493 OF REPORTING FIREPOWER. 533 00:15:26,493 --> 00:15:28,194 IF I WAS GOING TO DO A STORY 534 00:15:28,194 --> 00:15:29,729 ABOUT YOU, I HAVE ALL KNOWN 535 00:15:29,729 --> 00:15:31,331 THOUGHT ABOUT YOU ONE CLICK 536 00:15:31,331 --> 00:15:31,531 AWAY. 537 00:15:31,531 --> 00:15:33,733 AND IF YOU SAID SOMETHING 538 00:15:33,733 --> 00:15:34,934 INCONSISTENT, EVEN THOUGH 539 00:15:34,934 --> 00:15:37,237 YOU NEVER DO, EVAN -- 540 00:15:37,237 --> 00:15:38,338 >> WHY WOULD I DO THAT? 541 00:15:38,338 --> 00:15:39,739 >> OF COURSE NOT. 542 00:15:39,739 --> 00:15:40,940 I WOULD BE ABLE TO CALL YOU 543 00:15:40,940 --> 00:15:43,043 OUT ON THE SPOT. 544 00:15:43,043 --> 00:15:44,544 IF I GOT DONE INTERVIEWING 545 00:15:44,544 --> 00:15:46,646 YOU AND DID A PIECE -- I 546 00:15:46,646 --> 00:15:47,847 JUST DID A PIECE ON ONE OF 547 00:15:47,847 --> 00:15:49,849 THE GUYS THAT MADE SOUTH 548 00:15:49,849 --> 00:15:51,151 PARK, MATT STONE. 549 00:15:51,151 --> 00:15:53,353 I GOT DONE TALKING TO THEM 550 00:15:53,353 --> 00:15:54,754 AND SAID DO YOU MIND MAKING 551 00:15:54,754 --> 00:15:55,455 A LITTLE VIDEO. 552 00:15:55,455 --> 00:15:56,856 WE MADE A LITTLE iPHONE 553 00:15:56,856 --> 00:15:59,359 VIDEO THAT WENT UP. 554 00:15:59,359 --> 00:16:04,364 THINK OF SOURCING. 555 00:16:04,364 --> 00:16:06,566 WHEN I FIRST CAME IN TO THE 556 00:16:06,566 --> 00:16:12,672 ROOM, IF YOU HAD A PHONE 557 00:16:12,672 --> 00:16:13,973 NUMBER THEY COULD PICK IT 558 00:16:13,973 --> 00:16:14,474 UP. 559 00:16:14,474 --> 00:16:16,176 YOU COULD DOORSTEP THEM, 560 00:16:16,176 --> 00:16:19,679 JUMP OUT OF THE BUSHES, I'M 561 00:16:19,679 --> 00:16:20,380 HERE! 562 00:16:20,380 --> 00:16:21,781 BUT THINK OF NOW YOU CAN 563 00:16:21,781 --> 00:16:23,483 FIGURE OUT THE NOMENCLATURE 564 00:16:23,483 --> 00:16:27,587 OF THEIR EMAIL. 565 00:16:27,587 --> 00:16:29,923 YOU CAN FIND THEM ON LINKED 566 00:16:29,923 --> 00:16:30,223 IN. 567 00:16:30,223 --> 00:16:30,924 YOU'RE EVERYWHERE. 568 00:16:30,924 --> 00:16:32,525 YOU'RE LIKE JASON IN A 569 00:16:32,525 --> 00:16:33,126 HOCKEY MASK. 570 00:16:33,126 --> 00:16:34,828 YOU JUST KEEP POPPING UP AND 571 00:16:34,828 --> 00:16:35,228 POPPING UP. 572 00:16:35,228 --> 00:16:36,529 >> AND THE LAYER THAT USED 573 00:16:36,529 --> 00:16:37,330 TO PROTECT THEM HAVE REALLY 574 00:16:37,330 --> 00:16:39,532 BEEN OBLITERATED BY OUR 575 00:16:39,532 --> 00:16:40,633 INSTANT ACCESS TO THEM 576 00:16:40,633 --> 00:16:41,735 THROUGH MANY OF THE FORMS 577 00:16:41,735 --> 00:16:42,635 AND TECHNOLOGY YOU'RE 578 00:16:42,635 --> 00:16:43,236 TALKING ABOUT. 579 00:16:43,236 --> 00:16:44,938 >> AND YOU DEVELOP A MUCH 580 00:16:44,938 --> 00:16:47,640 MORE INTIMATE RELATIONSHIP. 581 00:16:47,640 --> 00:16:49,042 IF YOU'RE TRYING TO GET TO 582 00:16:49,042 --> 00:16:52,145 SOMEBODY YOU MIGHT CC THE 583 00:16:52,145 --> 00:16:53,747 FLACK, THE PR PERSON -- 584 00:16:53,747 --> 00:16:54,647 >> JUST TO GO THROUGH THE 585 00:16:54,647 --> 00:16:55,148 FRONT DOOR. 586 00:16:55,148 --> 00:16:56,850 >> BUT YOU'RE REALLY TALKING 587 00:16:56,850 --> 00:16:57,851 TO THE WOMAN OR THE MAN YOU 588 00:16:57,851 --> 00:16:59,352 WANT TO TALK TO. 589 00:16:59,352 --> 00:17:00,053 >> DIRECTLY. 590 00:17:00,053 --> 00:17:01,254 SO CRAFT HAS CHANGED IN MANY 591 00:17:01,254 --> 00:17:02,155 OF THE WAYS YOU'RE TALKING 592 00:17:02,155 --> 00:17:02,455 ABOUT. 593 00:17:02,455 --> 00:17:03,757 I WANT TO ASK YOU ABOUT TWO 594 00:17:03,757 --> 00:17:04,657 OTHER WAYS THAT I THINK OUR 595 00:17:04,657 --> 00:17:06,159 WORLD HAS CHANGED AS IT 596 00:17:06,159 --> 00:17:07,060 RELATES TO THE STATE OF THE 597 00:17:07,060 --> 00:17:07,560 NEWSPAPER. 598 00:17:07,560 --> 00:17:08,862 ONE IS THAT TWITTER IN 599 00:17:08,862 --> 00:17:09,963 PARTICULAR, BUT SOCIAL MEDIA 600 00:17:09,963 --> 00:17:11,264 GENERALLY HAVE CREATED AN 601 00:17:11,264 --> 00:17:12,565 ENTIRELY DIFFERENT CHANNEL 602 00:17:12,565 --> 00:17:13,767 FOR THE CONVERSATION ABOUT 603 00:17:13,767 --> 00:17:14,768 WHAT'S GOING ON IN THE WORLD 604 00:17:14,768 --> 00:17:15,468 TO TAKE PLACE. 605 00:17:15,468 --> 00:17:17,270 PART OF IT IS A REFERRAL 606 00:17:17,270 --> 00:17:19,072 CHANNEL, BUT PART OF IT IS A 607 00:17:19,072 --> 00:17:22,876 REPORTING CHANNEL REALLY. 608 00:17:22,876 --> 00:17:26,079 I KNOW YOU'RE A BIG TWITTER 609 00:17:26,079 --> 00:17:29,215 AFICIONADO. 610 00:17:29,215 --> 00:17:29,916 TWITTER IS LIKE THE 611 00:17:29,916 --> 00:17:32,519 ASSOCIATED PRESS WIRE OF THE 612 00:17:32,519 --> 00:17:34,721 CURRENT GENERATION, THE 613 00:17:34,721 --> 00:17:36,423 CURRENT MEDIA CONSUMER 614 00:17:36,423 --> 00:17:37,524 GENERATION BECAUSE WE FIND 615 00:17:37,524 --> 00:17:39,325 OUT SO MUCH ON SOCIAL MEDIA 616 00:17:39,325 --> 00:17:40,727 AND IT MIGHT CAUSE US TO GO 617 00:17:40,727 --> 00:17:42,328 BACK TO NEWS SITES LIKE THE 618 00:17:42,328 --> 00:17:43,229 "NEW YORK TIMES" OR WHATEVER 619 00:17:43,229 --> 00:17:44,931 ELSE, BUT WE LEARN STUFF NOW 620 00:17:44,931 --> 00:17:45,932 THROUGH A TOTALLY DIFFERENT 621 00:17:45,932 --> 00:17:47,033 CHANNEL THAT DIDN'T EXIST 622 00:17:47,033 --> 00:17:48,234 JUST A SHORT TIME AGO. 623 00:17:48,234 --> 00:17:49,336 THAT SEEMS SIGNIFICANT. 624 00:17:49,336 --> 00:17:50,637 >> IT'S REALLY SIGNIFICANT. 625 00:17:50,637 --> 00:17:55,041 I MEAN, I -- I'M ALWAYS 626 00:17:55,041 --> 00:17:57,243 CAREFUL NOT TO OVEREMPHASIZE 627 00:17:57,243 --> 00:17:58,144 ITS SIGNIFICANCE BECAUSE 628 00:17:58,144 --> 00:18:00,046 TWITTER IS KIND OF LIKE A 629 00:18:00,046 --> 00:18:03,550 COASTAL SORT OF HOT HOUSE. 630 00:18:03,550 --> 00:18:05,852 THOSE OF US IN THE MEDIA 631 00:18:05,852 --> 00:18:07,454 LOVE THE TWITTER BECAUSE IT 632 00:18:07,454 --> 00:18:08,855 HAS THIS DENSITY OF 633 00:18:08,855 --> 00:18:11,358 INFORMATION BECAUSE PEOPLE 634 00:18:11,358 --> 00:18:12,759 ARE ON IT AGAIN AND AGAIN. 635 00:18:12,759 --> 00:18:14,561 BUT AS SOMEBODY IN THE 636 00:18:14,561 --> 00:18:15,462 BUSINESS, THE ABILITY TO 637 00:18:15,462 --> 00:18:16,363 KEEP AN EYE ON MY 638 00:18:16,363 --> 00:18:18,665 COMPETITORS, TO STAY IN 639 00:18:18,665 --> 00:18:20,166 NARRATIVE WITH PEOPLE, I 640 00:18:20,166 --> 00:18:21,368 RESPECT OVER AND OVER. 641 00:18:21,368 --> 00:18:23,269 THINK OF WHEN RSS FIRST CAME 642 00:18:23,269 --> 00:18:26,172 IN AND OH, HERE IT IS, THE 643 00:18:26,172 --> 00:18:27,874 10 STORIES I WANT TO BE 644 00:18:27,874 --> 00:18:28,475 TRACKING. 645 00:18:28,475 --> 00:18:31,611 NOW THINK OF THAT RSS AS 646 00:18:31,611 --> 00:18:34,214 REALTIME ALWAYS ON, CURE 647 00:18:34,214 --> 00:18:35,415 RATED BY PEOPLE LIKE YOU OR 648 00:18:35,415 --> 00:18:36,216 PEOPLE LIKE ME. 649 00:18:36,216 --> 00:18:43,123 AND PEOPLE -- PEOPLE 650 00:18:43,123 --> 00:18:44,024 UNFAMILIAR WITH TWITTER 651 00:18:44,024 --> 00:18:46,026 DON'T REALIZE THAT THE 652 00:18:46,026 --> 00:18:47,427 LENGTHS THAT IT CARRIES, 653 00:18:47,427 --> 00:18:48,828 YEAH, YOU CAN PUT A LOT OF 654 00:18:48,828 --> 00:18:49,929 INFORMATION ON 140 655 00:18:49,929 --> 00:18:51,931 INFORMATION, BUT YOU CAN 656 00:18:51,931 --> 00:18:54,434 POINT TOWARD VERY IMPORTANT 657 00:18:54,434 --> 00:18:55,135 THINGS. 658 00:18:55,135 --> 00:18:59,839 AND IF I FOLLOW PEOPLE I 659 00:18:59,839 --> 00:19:00,840 FEEL LIKE I'M IN REALTIME 660 00:19:00,840 --> 00:19:02,842 NARRATIVE AT THAT ABSOLUTE 661 00:19:02,842 --> 00:19:03,443 MOMENT. 662 00:19:03,443 --> 00:19:08,548 IT'S NOT PERFECT. 663 00:19:08,548 --> 00:19:10,250 I STILL GET THE DAILY PAPER 664 00:19:10,250 --> 00:19:11,551 AND IT'S PARTLY BECAUSE ALL 665 00:19:11,551 --> 00:19:13,853 DAY LONG STUFF IS WHIZZING 666 00:19:13,853 --> 00:19:14,854 BY AND IT'S GREAT. 667 00:19:14,854 --> 00:19:16,356 I CAN CATCH UP ON THE NEWS 668 00:19:16,356 --> 00:19:18,058 AT STARBUCKS AND WHAT'S 669 00:19:18,058 --> 00:19:19,359 BOUNCING AT THAT INSTANCE. 670 00:19:19,359 --> 00:19:20,960 THE NEXT DAY I ALWAYS GO, 671 00:19:20,960 --> 00:19:21,861 WHAT WAS THAT? 672 00:19:21,861 --> 00:19:22,562 >> WHAT HAPPENED? 673 00:19:22,562 --> 00:19:23,563 >> WHAT HAPPENED? 674 00:19:23,563 --> 00:19:28,768 AND SO WITH THE TIMES OR THE 675 00:19:28,768 --> 00:19:34,407 WALL STREET JOURNAL, THEY'RE 676 00:19:34,407 --> 00:19:36,109 DECIDING ON THE HIERARCHY OF 677 00:19:36,109 --> 00:19:37,610 THESE ARE THE SIX OR SEVEN 678 00:19:37,610 --> 00:19:39,412 MOST IMPORTANT STORIES. 679 00:19:39,412 --> 00:19:40,814 >> WE SAY ARE THE MOST 680 00:19:40,814 --> 00:19:41,214 IMPORTANT. 681 00:19:41,214 --> 00:19:42,415 >> ARE THEY? PROBABLY NOT. 682 00:19:42,415 --> 00:19:44,918 BUT I'M WILLING TO SAY OKAY? 683 00:19:44,918 --> 00:19:46,720 YOU GUYS HAVE DECIDED WHAT'S 684 00:19:46,720 --> 00:19:47,821 IMPORTANT. 685 00:19:47,821 --> 00:19:51,725 AND IN THAT SENSE I THINK 686 00:19:51,725 --> 00:19:52,625 WHEN YOU COME FROM MAGAZINES 687 00:19:52,625 --> 00:19:53,626 YOU KNOW WHAT YOU'RE DOING 688 00:19:53,626 --> 00:19:55,128 IS GIVING PEOPLE, PUTTING A 689 00:19:55,128 --> 00:19:58,431 FRAME AROUND EVENTS THAT 690 00:19:58,431 --> 00:19:59,833 ADDS MEANING TO IT. 691 00:19:59,833 --> 00:20:03,236 AND I DO THINK THAT DAILY 692 00:20:03,236 --> 00:20:04,838 PAPER HAS MOVED MORE AND 693 00:20:04,838 --> 00:20:07,040 MORE ADD ITS BEST TOWARD 694 00:20:07,040 --> 00:20:08,742 HELPING YOU MAKE SENSE OF 695 00:20:08,742 --> 00:20:12,846 THIS CONSTANT ALWAYS ON. 696 00:20:12,846 --> 00:20:14,147 WHEN I FIRST GOT TO THE "NEW 697 00:20:14,147 --> 00:20:15,648 YORK TIMES" I WOULD WATCH 698 00:20:15,648 --> 00:20:17,350 THEM CHOOSE THOSE SIX OR 699 00:20:17,350 --> 00:20:18,051 SEVEN STORIES. 700 00:20:18,051 --> 00:20:19,652 I WOULD GO TO THE PAGE ONE 701 00:20:19,652 --> 00:20:20,053 MEETING. 702 00:20:20,053 --> 00:20:21,554 AGAIN, NOT CONSULTED, JUST 703 00:20:21,554 --> 00:20:23,256 SITTING THERE. 704 00:20:23,256 --> 00:20:24,758 POTTED PLANT BASICALLY. 705 00:20:24,758 --> 00:20:26,059 [LAUGHTER] 706 00:20:26,059 --> 00:20:27,861 AND I WOULD WATCH THE 707 00:20:27,861 --> 00:20:29,996 STORIES SORT OF PIVOT AND 708 00:20:29,996 --> 00:20:30,897 CHANGE AROUND THEM. 709 00:20:30,897 --> 00:20:31,598 I WOULD SAY THIS IS 710 00:20:31,598 --> 00:20:32,999 LUDICROUS THAT THEY'RE 711 00:20:32,999 --> 00:20:35,001 TALKING ABOUT THESE AS IF 712 00:20:35,001 --> 00:20:36,202 THEY'RE STATIC. 713 00:20:36,202 --> 00:20:37,604 I'VE COME AROUND ON THAT. 714 00:20:37,604 --> 00:20:38,805 I STILL GET THE JOURNAL AT 715 00:20:38,805 --> 00:20:39,005 HOME. 716 00:20:39,005 --> 00:20:40,807 I STILL GET -- 717 00:20:40,807 --> 00:20:41,708 >> THE COMBINATION OF THE 718 00:20:41,708 --> 00:20:43,109 TRADITIONAL PAPER AND THE 719 00:20:43,109 --> 00:20:44,110 CONSTANTLY INFLUX OF 720 00:20:44,110 --> 00:20:45,211 REALTIME STUFF IS NOT A 721 00:20:45,211 --> 00:20:46,813 BINARY CHOICE, IT'S 722 00:20:46,813 --> 00:20:48,915 ADDITIVE, A AND B IN TERMS 723 00:20:48,915 --> 00:20:50,216 OF YOU UNDERSTANDING WHAT'S 724 00:20:50,216 --> 00:20:50,617 OUT THERE. 725 00:20:50,617 --> 00:20:51,017 >> YEAH. 726 00:20:51,017 --> 00:20:51,818 THERE'S A CHALLENGE THAT 727 00:20:51,818 --> 00:20:53,019 GOES WITH IT, WHICH IS AM I 728 00:20:53,019 --> 00:20:57,323 SO BUSY -- THIS ENDLESS 729 00:20:57,323 --> 00:20:58,425 CYCLE OF PRODUCING AND 730 00:20:58,425 --> 00:20:59,626 CONSUMING MEDIA LIKE NOT 731 00:20:59,626 --> 00:21:01,027 THAT LONG AGO I WROTE 732 00:21:01,027 --> 00:21:02,629 SOMETHING FOR A MAGAZINE 733 00:21:02,629 --> 00:21:05,031 ABOUT NEAL YOUNG AND IT WAS 734 00:21:05,031 --> 00:21:06,733 SUPPOSED TO BE LIKE 5,000 735 00:21:06,733 --> 00:21:07,133 WORDS. 736 00:21:07,133 --> 00:21:08,335 I THOUGHT I HAVEN'T HAD A 737 00:21:08,335 --> 00:21:09,936 THOUGHT THAT WAS LONGER THAN 738 00:21:09,936 --> 00:21:12,138 10 WORDS IN A LONG TIME. 739 00:21:12,138 --> 00:21:12,839 [LAUGHTER] 740 00:21:12,839 --> 00:21:15,642 AND JUST THE CURSOR IS JUST 741 00:21:15,642 --> 00:21:16,843 LIKE BEEP, BEEP, BEEP. 742 00:21:16,843 --> 00:21:18,945 LOOKING AT ME. 743 00:21:18,945 --> 00:21:20,246 >> BUT YOU GOT IT DONE. 744 00:21:20,246 --> 00:21:21,548 >> I SWEATED IT. 745 00:21:21,548 --> 00:21:24,250 AND WHAT I THINK REPORTERS 746 00:21:24,250 --> 00:21:25,952 CONFRONT -- I TALKED EARLIER 747 00:21:25,952 --> 00:21:27,253 ABOUT HOW GREAT IT IS. 748 00:21:27,253 --> 00:21:30,990 BUT THE POINT AT WHICH YOU 749 00:21:30,990 --> 00:21:32,392 EITHER STOP PRODUCING MEDIA 750 00:21:32,392 --> 00:21:36,396 AND START CONSUMING IT OR 751 00:21:36,396 --> 00:21:37,697 STOP CONSUMING IT AND 752 00:21:37,697 --> 00:21:40,100 PRODUCE IT, THINK OF SOUTH 753 00:21:40,100 --> 00:21:41,801 BY SOUTHWEST AND BEING IN 754 00:21:41,801 --> 00:21:45,705 THE MIDDLE OF THAT MALL 755 00:21:45,705 --> 00:21:46,206 STROM. 756 00:21:46,206 --> 00:21:47,207 BY THE END OF THIS WEEK THAT 757 00:21:47,207 --> 00:21:48,408 PERSON THAT WILL KNOW THE 758 00:21:48,408 --> 00:21:48,808 LEAST ABOUT SOUTH BY 759 00:21:48,808 --> 00:21:49,809 SOUTHWEST WILL BE ME. 760 00:21:49,809 --> 00:21:51,111 I'M IN THE THICK OF IT. 761 00:21:51,111 --> 00:21:52,912 I HAVE NO IDEA. 762 00:21:52,912 --> 00:21:55,615 >> HARD TO HAVE PERSPECTIVE 763 00:21:55,615 --> 00:21:56,116 ON IT. 764 00:21:56,116 --> 00:21:57,517 >> YOU HAVE TO PULL BACK A 765 00:21:57,517 --> 00:21:58,018 LITTLE BIT. 766 00:21:58,018 --> 00:21:59,319 I THINK IF YOU'RE A DIGITAL 767 00:21:59,319 --> 00:22:00,820 NATIVE -- I'M OLDER THAN 768 00:22:00,820 --> 00:22:02,222 DIRT, SO I'M LIKE AN 769 00:22:02,222 --> 00:22:04,024 ADOPTER. 770 00:22:04,024 --> 00:22:05,125 BUT IF YOU THINK OF SOMEONE 771 00:22:05,125 --> 00:22:07,127 I WORK WITH LIKE BRYAN OR 772 00:22:07,127 --> 00:22:12,332 AMY, WHERE THE NIGHT WHEN 773 00:22:12,332 --> 00:22:16,836 OSAMA BIN LADEN WAS KILLED, 774 00:22:16,836 --> 00:22:18,738 EARLY ON THERE WAS THIS 775 00:22:18,738 --> 00:22:20,840 INDICATION THAT THERE WAS A 776 00:22:20,840 --> 00:22:27,147 TWEET OUT OF ABAD ABAD THAT 777 00:22:27,147 --> 00:22:28,348 GOT THINGS ROLLING AND I 778 00:22:28,348 --> 00:22:29,883 THOUGHT OH MY GOSH, THIS WAS 779 00:22:29,883 --> 00:22:30,684 A MEDIA STORY. 780 00:22:30,684 --> 00:22:31,985 AND FOR A DAILY NEWSPAPER 781 00:22:31,985 --> 00:22:33,386 REPORTER, YOU WANT TO SWIM 782 00:22:33,386 --> 00:22:34,287 TOWARD WHATEVER HEAT THERE 783 00:22:34,287 --> 00:22:34,688 IS. 784 00:22:34,688 --> 00:22:35,689 >> ABSOLUTELY. 785 00:22:35,689 --> 00:22:36,990 >> AND IN SEARCH OF THE 786 00:22:36,990 --> 00:22:39,292 ELUSIVE MEDIA ANGLE. 787 00:22:39,292 --> 00:22:41,494 SO I START LOOKING ON THE 788 00:22:41,494 --> 00:22:42,696 WEB AND PRINTING THIS OUT 789 00:22:42,696 --> 00:22:45,298 AND GATHERING THIS IN, AND 790 00:22:45,298 --> 00:22:46,499 JUST ABOUT THE TIME I'M 791 00:22:46,499 --> 00:22:49,602 GOING TO FILE WE HAVE A 792 00:22:49,602 --> 00:22:50,603 MEDIA SITE AT THE "NEW YORK 793 00:22:50,603 --> 00:22:53,106 TIMES" CALLED MEDIA DECODER. 794 00:22:53,106 --> 00:22:55,108 I'M LIKE SOMEBODY SHOULD 795 00:22:55,108 --> 00:22:56,209 WRITE A BLOG POST ABOUT 796 00:22:56,209 --> 00:22:56,509 THIS. 797 00:22:56,509 --> 00:22:58,011 I OPEN IT UP, MY COLLEAGUE 798 00:22:58,011 --> 00:22:59,713 BRYAN HAS 900 WORDS ALREADY 799 00:22:59,713 --> 00:23:00,513 THERE. 800 00:23:00,513 --> 00:23:03,316 AND WHAT HE WAS DOING, 801 00:23:03,316 --> 00:23:05,618 TYPING, PULLING IN, SEEING, 802 00:23:05,618 --> 00:23:07,120 PULLING IN. 803 00:23:07,120 --> 00:23:09,222 AND THAT IS NOT REALLY BAKED 804 00:23:09,222 --> 00:23:09,923 INTO ME. 805 00:23:09,923 --> 00:23:13,026 >> A TALL MICROORGANISM OF 806 00:23:13,026 --> 00:23:14,728 SOMEBODY OF HIS SORT IS A 807 00:23:14,728 --> 00:23:15,528 DIFFERENT THING. 808 00:23:15,528 --> 00:23:17,430 >> FOR AWHILE I COULDN'T 809 00:23:17,430 --> 00:23:18,531 WRITE A COLUMN UNTIL UNLESS 810 00:23:18,531 --> 00:23:21,434 I HAD A FOLDER THE SIZE OF A 811 00:23:21,434 --> 00:23:22,936 HAM SANDWICH WITH ALL MY 812 00:23:22,936 --> 00:23:24,237 IMPORTANT PAPERS ALL MARKED 813 00:23:24,237 --> 00:23:26,139 UP WITH YELLOW STICKIES. 814 00:23:26,139 --> 00:23:27,240 AND BROTHER, THAT ISN'T 815 00:23:27,240 --> 00:23:28,341 GOING TO GET IT. 816 00:23:28,341 --> 00:23:29,642 IT ISN'T GOING TO WORK. 817 00:23:29,642 --> 00:23:31,244 >> YOUR INDIVIDUAL BRAND IS 818 00:23:31,244 --> 00:23:32,245 QUITE POWERFUL. 819 00:23:32,245 --> 00:23:36,249 AND NOT LONG AGO INDIVIDUAL 820 00:23:36,249 --> 00:23:38,651 BRANDS PROBABLY DISCOURAGED 821 00:23:38,651 --> 00:23:40,754 THEIR REPORTERS FROM 822 00:23:40,754 --> 00:23:41,755 STEPPING OUT AS INDIVIDUAL 823 00:23:41,755 --> 00:23:42,155 BRANDS. 824 00:23:42,155 --> 00:23:43,356 THE INSTITUTIONAL BRAND 825 00:23:43,356 --> 00:23:45,158 ALWAYS SUPERCEDED THE 826 00:23:45,158 --> 00:23:45,859 INDIVIDUAL BRAND. 827 00:23:45,859 --> 00:23:46,860 IT NOW SEEMS THAT THE 828 00:23:46,860 --> 00:23:48,461 INDIVIDUAL BRAND AT YOURS AT 829 00:23:48,461 --> 00:23:50,163 PAPERS ARE THE ROCKET 830 00:23:50,163 --> 00:23:51,364 BOOSTER THAT CARRY THE 831 00:23:51,364 --> 00:23:52,465 INSTITUTIONAL BRAND ALONG. 832 00:23:52,465 --> 00:23:53,767 THAT FEELS LIKE A PRETTY 833 00:23:53,767 --> 00:23:56,569 SIGNIFICANT CHANGE TO ME. 834 00:23:56,569 --> 00:23:57,370 WHAT DO YOU THINK ABOUT IT? 835 00:23:57,370 --> 00:23:58,571 >> I WORKED REAL HARD ON 836 00:23:58,571 --> 00:23:59,472 FITTING IN AT THE "NEW YORK 837 00:23:59,472 --> 00:24:02,375 TIMES" BEFORE I WORKED ON 838 00:24:02,375 --> 00:24:03,076 STICKING OUT. 839 00:24:03,076 --> 00:24:05,779 AND BY FITTING IN I MEAN NOT 840 00:24:05,779 --> 00:24:07,681 ENDING UP ON THE CORRECTIONS 841 00:24:07,681 --> 00:24:11,685 PAGE, NOT GETTING IN A BUNCH 842 00:24:11,685 --> 00:24:15,488 OF JACKPOTS. 843 00:24:15,488 --> 00:24:17,190 NOT BEING KNOWN AS A BAD 844 00:24:17,190 --> 00:24:17,490 COLLEAGUE. 845 00:24:17,490 --> 00:24:18,491 I DO THINK THAT INDIVIDUAL 846 00:24:18,491 --> 00:24:19,693 BRANDS, THAT MORE AND MORE 847 00:24:19,693 --> 00:24:21,194 YOU SEE IN MEDIA COMPANIES, 848 00:24:21,194 --> 00:24:22,295 AS YOU SAY, THEY BECOME 849 00:24:22,295 --> 00:24:25,298 FEDERATIONS OF DIFFERENT 850 00:24:25,298 --> 00:24:25,899 BRANDS. 851 00:24:25,899 --> 00:24:28,201 BUT THINK IF I JUST WALKED 852 00:24:28,201 --> 00:24:32,939 OUT THERE WITH THE TIP CUP. 853 00:24:32,939 --> 00:24:37,344 YOU KNOW, I'M NOT MAUREEN 854 00:24:37,344 --> 00:24:39,646 DOWD, I'M NOT FRANK RICH. 855 00:24:39,646 --> 00:24:41,748 I'M LIKE A TIER UNDERNEATH 856 00:24:41,748 --> 00:24:42,248 THAT. 857 00:24:42,248 --> 00:24:45,452 AND IT'S GOOD THAT I DO 858 00:24:45,452 --> 00:24:50,457 VIDEO AND I BLOG AND -- BUT 859 00:24:50,457 --> 00:24:52,158 IF MY LAST NAME WAS NOT "NEW 860 00:24:52,158 --> 00:24:53,560 YORK TIMES", I WONDER HOW 861 00:24:53,560 --> 00:24:55,161 FANCY THAT BRAND S I THINK 862 00:24:55,161 --> 00:24:56,563 PART OF THE REASON THAT MY 863 00:24:56,563 --> 00:24:58,465 BRAND WORKS, THAT I HAVE A 864 00:24:58,465 --> 00:24:59,866 BRAND AT ALL IS THAT GUY IS 865 00:24:59,866 --> 00:25:00,967 REALLY WEIRD. 866 00:25:00,967 --> 00:25:01,668 I CAN'T BELIEVE HE WORKS AT 867 00:25:01,668 --> 00:25:02,569 THE "NEW YORK TIMES". 868 00:25:02,569 --> 00:25:03,069 [LAUGHTER] 869 00:25:03,069 --> 00:25:04,771 >> 870 00:25:04,771 --> 00:25:05,972 SO THESE TWO THINGS 871 00:25:05,972 --> 00:25:07,374 TOGETHER, IF YOU PULL ONE OR 872 00:25:07,374 --> 00:25:08,575 THE OTHER AWAY, I THINK I'M 873 00:25:08,575 --> 00:25:10,977 JUST -- 874 00:25:10,977 --> 00:25:12,178 >> DAVID CARR OF THE "NEW 875 00:25:12,178 --> 00:25:14,681 YORK TIMES" TRUMPS DAVID 876 00:25:14,681 --> 00:25:15,682 CARR WAS DENVER POST. 877 00:25:15,682 --> 00:25:18,184 >> OR DAVID CARR OF 878 00:25:18,184 --> 00:25:19,786 DAVIDCARR.COM. 879 00:25:19,786 --> 00:25:21,488 >> WELL, WE APPRECIATE WHO 880 00:25:21,488 --> 00:25:21,788 YOU ARE. 881 00:25:21,788 --> 00:25:22,889 WE APPRECIATE YOU COMING AND 882 00:25:22,889 --> 00:25:23,890 SITTING WITH US. 883 00:25:23,890 --> 00:25:24,891 >> A PLEASURE. 884 00:25:24,891 --> 00:25:25,592 >> THANK YOU. 885 00:25:25,592 --> 00:25:27,093 DAVID CARR [APPLAUSE] 886 00:25:27,093 --> 00:25:28,695 >> WE'D LOVE TO HAVE YOU 887 00:25:28,695 --> 00:25:29,529 JOIN US IN THE STUDIO. 888 00:25:29,529 --> 00:25:30,830 VISIT OUR WEBSITE AT 889 00:25:30,830 --> 00:25:33,633 KLRU.ORG/OVERHEARD TO FIND 890 00:25:33,633 --> 00:25:35,235 INVITATIONS TO INTERVIEWS, Q 891 00:25:35,235 --> 00:25:38,438 AND AS WITH OUR AUDIENCE AND 892 00:25:38,438 --> 00:25:40,240 GUESTS AN AN ARCHIVE OF PAST 893 00:25:40,240 --> 00:25:41,941 EPISODES. 894 00:25:41,941 --> 00:25:43,743 >> I WRITE ABOUT NEWSPAPERS 895 00:25:43,743 --> 00:25:47,947 AND THEY'RE KIND OF BORING. 896 00:25:47,947 --> 00:25:49,449 I MEAN, IT'S A BUNCH OF 897 00:25:49,449 --> 00:25:50,650 WHITE PEOPLE IN CUBES 898 00:25:50,650 --> 00:25:51,151 TYPING. 899 00:25:51,151 --> 00:25:53,753 IT'S NOT LIKE -- I DON'T 900 00:25:53,753 --> 00:25:54,154 KNOW. 901 00:25:54,154 --> 00:25:56,356 IT'S NOT ARGO, I'VE JUST GOT 902 00:25:56,356 --> 00:25:58,258 TO SAY. 903 00:25:58,258 --> 00:26:10,370 >> FUNDING FOR OVERHEARD 904 00:26:10,370 --> 00:26:11,271 WITH EVAN SMITH IS PROVIDED 905 00:26:11,271 --> 00:26:13,373 IN PART BY THE MATTSSON 906 00:26:13,373 --> 00:26:14,874 MCHALE FOUNDATION IN SUPPORT 907 00:26:14,874 --> 00:26:16,676 OF PUBLIC TELEVISION. 908 00:26:16,676 --> 00:26:19,379 ALSO BY MFI FOUNDATION, 909 00:26:19,379 --> 00:26:20,580 IMPROVING THE QUALITY OF 910 00:26:20,580 --> 00:26:22,182 LIFE WITHIN OUR COMMUNITY. 911 00:26:22,182 --> 00:26:23,883 AND FROM THE TEXAS BOARD OF 912 00:26:23,883 --> 00:26:25,385 LEGAL SPECIALIZATION, BOARD 913 00:26:25,385 --> 00:26:26,886 CERTIFIED ATTORNEYS IN YOUR 914 00:26:26,886 --> 00:26:27,987 COMMUNITY. 915 00:26:27,987 --> 00:26:29,823 EXPERIENCED, RESPECTED AND 916 00:26:29,823 --> 00:26:30,824 TESTED. 917 00:26:30,824 --> 00:26:32,926 ALSO BY HILLCO PARTNERS, 918 00:26:32,926 --> 00:26:33,927 TEXAS GOVERNMENT AFFAIRS 919 00:26:33,927 --> 00:26:35,929 CONSULTANCY AND IT'S GLOBAL 920 00:26:35,929 --> 00:26:37,030 HEALTH CARE CONSULTING 921 00:26:37,030 --> 00:26:38,631 BUSINESS UNIT, HILLCO 922 00:26:38,631 --> 00:26:39,532 HEALTH. 923 00:26:39,532 --> 00:26:41,334 AND BY THE ALICE KLEBERG 924 00:26:41,334 --> 00:26:42,936 REYNOLDS FOUNDATION, AND 925 00:26:42,936 --> 00:27:04,858 VIEWERS LIKE YOU, THANK YOU. 926 00:27:04,858 --> 00:27:09,562 >> THIS WEEK ON OVERHEARD, 927 00:27:09,562 --> 00:27:10,964 "NEW YORK TIMES" COLUMNIST 928 00:27:10,964 --> 00:27:11,664 DAVID CARR. 929 00:27:11,664 --> 00:27:13,366 >> IF YOU'RE THE KIND OF 930 00:27:13,366 --> 00:27:14,367 PAPER WHERE PEOPLE WILL TEAR 931 00:27:14,367 --> 00:27:16,670 OUT A PICTURE OF THEIR KID 932 00:27:16,670 --> 00:27:17,971 PLAYING THIRD BASE FOR THE 933 00:27:17,971 --> 00:27:20,373 LOCAL LITTLE LEAGUE TEAM AND 934 00:27:20,373 --> 00:27:21,975 PUT IT ON THE REFRIGERATOR, 935 00:27:21,975 --> 00:27:22,976 THE WEBSITE IS NEVER GOING 936 00:27:22,976 --> 00:27:24,077 ON DO THAT FOR YOU. 937 00:27:24,077 --> 00:27:24,978 I THINK PART OF THE REASON 938 00:27:24,978 --> 00:27:27,080 THAT MY BRAND WORKS, THAT I 939 00:27:27,080 --> 00:27:28,481 HAVE A BRAND AT ALL, IS LIKE 940 00:27:28,481 --> 00:27:30,717 THAT GUY'S REALLY WEIRD. 941 00:27:30,717 --> 00:27:31,518 I CAN'T BELIEVE HE WORKS AT 942 00:27:31,518 --> 00:27:35,518 THE "NEW YORK TIMES".