WEBVTT 00:00.233 --> 00:02.736 >> FUNDING FOR OVERHEARD WITH EVAN SMITH IS 00:02.736 --> 00:05.605 provided in part by Hillco Partners, 00:05.605 --> 00:08.708 Texas Government affairs consultancy and its global 00:08.708 --> 00:12.312 healthcare consulting business unit HILLCO HEALTH, 00:12.312 --> 00:15.849 and by the MATTSSON MCHALE Foundation in support of public 00:15.849 --> 00:19.786 television AND ALSO BY MFI FOUNDATION, 00:19.786 --> 00:23.923 IMPROVING THE QUALITY OF LIFE WITHIN OUR COMMUNITY AND ALSO BY 00:23.923 --> 00:25.191 THE ALICE KLEBURG REYNOLDS. 00:25.191 --> 00:28.228 FOUNDATION AND VIEWERS LIKE YOU. 00:28.228 --> 00:29.896 Thank you. 00:29.896 --> 00:30.897 >> I'M EVAN SMITH. 00:30.897 --> 00:33.900 He's a veteran magazine writer and radio personality whose 00:33.900 --> 00:35.602 BIOGRAPHIES of STEVIE RAY VAUGHN, 00:35.602 --> 00:39.172 SELENA AND WILLIE NELSON are the standard by which all others are 00:39.172 --> 00:40.173 measured. 00:40.173 --> 00:42.242 HIS LATEST BOOK, THE DALLAS COWBOYS, 00:42.242 --> 00:44.944 the outrageous history of the BIGGEST, LOUDEST, 00:44.944 --> 00:48.415 MOST HATED best loved FOOTBALL TEAM in America has just been 00:48.415 --> 00:49.416 published. 00:49.416 --> 00:50.784 HE'S JOE Nick Patoski. 00:50.784 --> 00:54.788 THIS IS OVERHEARD. 00:54.788 --> 00:58.591 >> We have 15 million kids who grow up in our country who grow 00:58.591 --> 00:59.592 up below the poverty line. 00:59.592 --> 01:00.960 MOST AMERICANS WANT A GOOD the same thing. 01:00.960 --> 01:02.028 They want a good JOB. 01:02.028 --> 01:04.030 >> I realized there weren't a lot of OF PEOPLE WRITING THINGS 01:04.030 --> 01:06.933 IN MY VOICE So I REALIZED I HAD TO DO IT FOR MYSELF >> and HE 01:06.933 --> 01:08.201 SAID KID, I LOVE YOU BECAUSE... 01:08.201 --> 01:10.437 >> WE'RE A BETTER COUNTRY THAN WE USED TO be But WE HAVE MORE 01:10.437 --> 01:11.604 TO DO, and WE NEED TO GET AT IT. 01:11.604 --> 01:19.279 >> I WOULD do that when I wanted to get That buzz YOU GET FOR 01:19.279 --> 01:24.084 WORKING AT THE ABSOLUTE TOP DOLLAR. 01:24.084 --> 01:25.385 [LAUGHTER] >> JOE NICK, WELCOME. 01:25.385 --> 01:26.386 >> Thank you, evan. 01:26.386 --> 01:27.387 >> Good to see you. 01:27.387 --> 01:28.388 CONGRATULATIONS ON this BOOK. 01:28.388 --> 01:31.424 I MAY GET INTO SHAPE BY LIFTINg weights with it, actually. 01:31.424 --> 01:33.326   >> IT MAKES A GREAT DOOR STOP. 01:33.326 --> 01:34.294 >> it will. 01:34.294 --> 01:35.295 MOST HATED? 01:35.295 --> 01:36.696 REALLY? 01:36.696 --> 01:37.697 >> Absolutely. 01:37.697 --> 01:38.898 >> YOU WANT TO DEFEND THAT TO ME? 01:38.898 --> 01:39.899 Defend that to me. 01:39.899 --> 01:40.900 >> There's NO NEED TO even DEFEND. 01:40.900 --> 01:43.436 I mean, THE FIGURES SPEAK FOR THEMSELVES. 01:43.436 --> 01:48.074 THEY ARE MOST EASILY THE MOST HATED FRANCHISE in the NFL. 01:48.074 --> 01:49.442 >> HOW DO YOU quantify THAT? 01:49.442 --> 01:52.045 >> Well, let's -- let's GO with the individuals, 01:52.045 --> 01:54.681 the owners -- owner FIRST, JERRY JONES. 01:54.681 --> 01:59.686 WHEN I WAS WORKING ON THIS A YEAR AND A HALF AGO, 01:59.686 --> 02:02.455 THEY actually DID A POLL ON who are THE MOST HATED SPORTS 02:02.455 --> 02:04.057 FIGURES out there and they -- >> SPORTS FIGURE, 02:04.057 --> 02:05.992 NOT just FOOTBALL? 02:05.992 --> 02:06.993 Sports figures. 02:06.993 --> 02:07.994 >> but THEY WERE ALL NFL figures. 02:07.994 --> 02:11.398 NUMBER ONE Was AL DAVIS, NUMBER TWO was MICHAEL VICK AND number 02:11.398 --> 02:13.366 three was JERRY JONES. 02:13.366 --> 02:14.668 AL DAVIS IS DEAD. 02:14.668 --> 02:18.371 MICHAEL VICK STARTED PLAYING WELL AND is MUCH-BELOVED IN 02:18.371 --> 02:19.606 PHILLY NOW. 02:19.606 --> 02:21.274 >> somewhat REHABILITATED, right. 02:21.274 --> 02:25.412 >> so it's -- it's -- it has ever been thus. 02:25.412 --> 02:29.516 GOING BACK TO 1978 WHEN NFL FILMS DUBBED THE COWBOYS 02:29.516 --> 02:32.819 AMERICA'S TEAM, IMMEDIATELY THEY WERE THE MOST HATED. 02:32.819 --> 02:37.390 YOU NEVER SAW REACTION ARTICLES WRITTEN LIKE you did by Lee 02:37.390 --> 02:40.260 Montville, for instace, of THE "BOSTON GLOBE." 02:40.260 --> 02:43.163 Who just went to town Jim Murray, 02:43.163 --> 02:46.666 the LA Times people reacted because they didn't like the 02:46.666 --> 02:50.003 arrogance of the cowboys and and how could they call themselve's 02:50.003 --> 02:51.004 America's team. 02:51.004 --> 02:53.006 >> SO IT WAS THE TEAM, it wasn't TEXAS THEY HATED, 02:53.006 --> 02:54.441 BUT it was THE COWBOYS themselves? 02:54.441 --> 02:57.477 >> No, but it was -- IT WAS DEFINITELY THIS fRANCHISe. 02:57.477 --> 03:02.582 And TEXAS HAS ALWAYS HAD kind of A REACTION SIMILARLY. 03:02.582 --> 03:06.186 TEXANS ARE a loud boisterous people. 03:06.186 --> 03:07.220 >> Right. 03:07.220 --> 03:08.521 >> They're NOT SHY. 03:08.521 --> 03:10.890 They're not introverted. 03:10.890 --> 03:12.759 And I think that rubs a lot of people the wrong way. 03:12.759 --> 03:15.095 >> and yet THE HOUSTON OILERS WERE NEVER AS CONTROVERSIAL a 03:15.095 --> 03:16.963 franchise, the houston texans aren't now. 03:16.963 --> 03:18.832 There was something specific to this team. 03:18.832 --> 03:23.103 There's something ironic today that if we're looking at this in 03:23.103 --> 03:25.205 2012. 03:25.205 --> 03:29.409 THE HOUSTON TEXANS ARE a FAR SUPERIOR football TEAM. 03:29.409 --> 03:31.544 >> THEY'RE AN ACTUAL TEAM. 03:31.544 --> 03:34.214 >> PEOPLE ARE TALKING ABOUT THEM GOING all the way TO THE SUPER 03:34.214 --> 03:35.215 BOWL. 03:35.215 --> 03:36.216 >> Right. 03:36.216 --> 03:38.118 >> THEIR FAN BASE MAY TRICKLE OVER ACROSS THE SABINE RIVER AND 03:38.118 --> 03:41.021 INTO PARTS OF LOUISIANA, JUST RIGHT. 03:41.021 --> 03:42.022 ACROSS. 03:42.022 --> 03:43.023 >> Right. 03:43.023 --> 03:44.491 >> And I DON'T THINK IT GETS FARTHER NORTH THAN MONTGOMERY 03:44.491 --> 03:46.559 COUNTY. 03:46.559 --> 03:50.296 [laughter] They just don't MATTER Unless you're IN HOUSTON. 03:50.296 --> 03:53.967 >> BUT of course the cowboys have been for the last couple of 03:53.967 --> 03:54.968 years, at least, Such an inCONSEQUENTIAL TEAM playoff 03:54.968 --> 03:56.936 time THAT YOU WONDER is it even worth hating THEM. 03:56.936 --> 04:02.342 >> THIS YEAR, in August, THE NFL RELEASED A SURVEY, 04:02.342 --> 04:05.645 THE MOST POPULAR TEAM IN National FOOTBALL LEAGUE ARE THE 04:05.645 --> 04:07.313 DALLAS COWBOYS. 04:07.313 --> 04:13.186 And THIS IS DESPITE A RECORD THAT'S ABOUT 500 OVER THE LAST 04:13.186 --> 04:14.688 18 YEARS Or so. 04:14.688 --> 04:15.689 >> Yeah. 04:15.689 --> 04:16.956 I MEAN, THEY'RE NOT A VERY GOOD team. 04:16.956 --> 04:19.092   >> so we go from MOST HATED TO BEST-LOVED AND YOU just 04:19.092 --> 04:20.593 QUANTIFIED THE BEST-LOVED PART. 04:20.593 --> 04:21.594 >> YES. 04:21.594 --> 04:24.464 And I mean, THE THING IS, THIS Has been consistent and this -- 04:24.464 --> 04:26.766 THE FACT THAT THEY'RE EVEN IN THIS DISCUSSION, 04:26.766 --> 04:29.002 WHETHER THEY'RE THE MOST HATED, BEST-LOVED. 04:29.002 --> 04:31.538 I SAY THEY'RE BOTH, AND THEY ARE BOTH, 04:31.538 --> 04:35.842 IS REALLY A TRIBUTE TO THE LEGACY OF THE FRANCHISE, 04:35.842 --> 04:41.981 THE MARKETING, AND JUST THE OVERALL FRONT OFFICE BRILLIANCE 04:41.981 --> 04:43.383 THAT IS STILL CARRYING THROUGH today. 04:43.383 --> 04:45.885 >> but goes BACK from the -- ALL BACK way back TO THE FOUNDING 04:45.885 --> 04:48.588 AND goes all the way UP THROUGH AND INCLUDING JERRY JONES WHO IS 04:48.588 --> 04:51.424 RAPPING IN DORITOS COMMERCIALS, WHATEVER it is HE IS DOING. 04:51.424 --> 04:54.160 JERRY JONES AS A BRAND HIMSELF. 04:54.160 --> 04:55.595 IS PART OF THE STORY. 04:55.595 --> 04:58.598 >> "FORTUNE" MAGAZINE CALLS THe DALLAS COWBOYS, 04:58.598 --> 05:02.635 once again IN 2012, THE VALUABLE FRANCHISE IN AMERICAN 05:02.635 --> 05:03.603 SPORTS. 05:03.603 --> 05:05.305 REALLY, MY JOB WAS TO EXPLAIN. 05:05.305 --> 05:06.306 WHY. 05:06.306 --> 05:13.046 And YOU GO BACK TO 1960 WHEN NOT ONE, 05:13.046 --> 05:16.916 BUT TWO SONS OF TWO OF THE RICHEST MEN ON EARTH. 05:16.916 --> 05:19.586 And that would be two of the big four of texas oil, H.L. 05:19.586 --> 05:25.125 HUnT AND CLINT Murchison, Sr. TWO OF THEir SONS HAD SUCH 05:25.125 --> 05:28.261 Intense FOOTBALL JONES that THEY BOTH STARTED. 05:28.261 --> 05:31.631 FOOTBALL TEAMS -- professional football teams IN DALLAS, TEXAS, 05:31.631 --> 05:33.767 the same year, 1960. 05:33.767 --> 05:37.837 THAT IS ONE REASON WHY THEY ARE THE MOST VALUABLE FRANCHISE IN 05:37.837 --> 05:39.272 AMERICAN SPORTS TODAY. 05:39.272 --> 05:42.442 THAT's THE CREATION OF THE FIRST REGIME. 05:42.442 --> 05:43.743 THE SECOND REGIME, WHICH IS. 05:43.743 --> 05:46.312 DEFINED BY JERRY JONES OWNERSHIP, 05:46.312 --> 05:51.184 IS THE BRILLIANCE THERE IS THE TEAM HASN'T -- THEY CAME AND WON 05:51.184 --> 05:54.587 SUPERBOWLS -- THREE SUPERBOWLS IN FOUR YEARS. 05:54.587 --> 05:56.156 OFF THE CHARTS. 05:56.156 --> 06:00.260 And THEN EVER SINCE, EVER SINCE JERRY JONES AND JIMMIE JOHNSON. 06:00.260 --> 06:01.728 DIVORCED -- [LAUGHTER]. 06:01.728 --> 06:06.433 -- THE TEAM HAS BEEN LOUSY. 06:06.433 --> 06:10.904 WHAT JERRY JONES HAS DONE -- his brilliance has been To MONETIZE 06:10.904 --> 06:14.607 THE FRANCHISE AS THE LEAGUE HAS BEEN MONETIZED. 06:14.607 --> 06:20.780 And THE LEAGUE TODAY IS NOT JUST THE PREMIER SPORTS LEAGUE IN THE 06:20.780 --> 06:24.084 UNITED STATES, IT IS ONE OF THE BIGGEST ENTERTAINMENT companies 06:24.084 --> 06:25.085 IN THE WORLD. 06:25.085 --> 06:27.454 >> so IT IS TICKETS, but it's corporate sponsorship and 06:27.454 --> 06:28.822 UNDERWRITING and PARTNERSHIPS. 06:28.822 --> 06:29.956 It's TV. 06:29.956 --> 06:33.493 It's ALL THE THINGS THAT NOW GO INTO THE REVENUE STREAMS OF A 06:33.493 --> 06:38.431 MODERN SPORTS FRANCHISE, BUT ON STEROIDS in the case of THE 06:38.431 --> 06:41.868 COWBOYS? 06:41.868 --> 06:42.869 >> Absolutely. 06:42.869 --> 06:44.604 WITH THE COWBOYS, YES, THERE I A FOOTBALL TEAM AT THE CENTER OF 06:44.604 --> 06:45.605 all THIS. 06:45.605 --> 06:47.707 And really I think -- >> It's all the other stuff >> -- if 06:47.707 --> 06:49.809 you follow sports, really how YOUR TEAM DOES IS WHAT IS 06:49.809 --> 06:50.810 IMPORTANT. 06:50.810 --> 06:52.245 And UNFORTUNATELY FOR DALLAS FANS THEY HAVE TO TAKE PRIDE IN, 06:52.245 --> 06:56.216 WELL, You know, WE'RE THE MOST TELEVISED TEAM IN THE NFL. 06:56.216 --> 07:00.053 In 18 OF THE TOP 20 PROGRAMS IN THE UNITED STATES, 07:00.053 --> 07:04.724 IN 2011 WERE NFL GAMES, MOST OF THEM WITH THE DALLAS COWBOYS 07:04.724 --> 07:05.725 INVOLVED. 07:05.725 --> 07:07.394 SO IT IS A DIFFERENT KIND OF PLAYER PRIDE. 07:07.394 --> 07:10.430 BUT IT IS A LOT TO BE PROUD OF. 07:10.430 --> 07:14.267 THEY ARE STILL TOPIC A OF THE CONVERSATION IN THE NFL. 07:14.267 --> 07:17.037 >> IS THERE A COUNTERINTUITIVE ARGUMENT TO BE MADE IN FAVOR OF 07:17.037 --> 07:18.038 JERRY JONES? 07:18.038 --> 07:22.776 IT seems EASY TO PICK ON JERRY JONES as a baffoon, a roob, 07:22.776 --> 07:26.312 this GUY FROM ARKANSAS has come down, has NEVER actually FIT IN. 07:26.312 --> 07:28.448 But YOU HAVE TO at some point GIVE HIM CREDIT, 07:28.448 --> 07:30.817 because WHETHER THE TEAM has been SUCCESSFUL OR NOT, 07:30.817 --> 07:34.020 HE TRANSCENDS THE STEREOTYPE IN terms of how he's run this 07:34.020 --> 07:35.021 business. 07:35.021 --> 07:36.856 If you're just LOOKING AT it as a BUSINESS. 07:36.856 --> 07:40.460 >> JERRY JONES HAS A LOT TO OFFER, I THINK, 07:40.460 --> 07:43.196 as LOOKING AT HIM AS A CHARACTER. 07:43.196 --> 07:45.265 AND A PUBLIC FIGURE. 07:45.265 --> 07:47.600 And IF YOU ARE A FAN OF THE FIRST REGIME. 07:47.600 --> 07:51.137 IF YOU -- if you FOLLOWED THE COWBOYS WHEN TOM LANDRY WAS THE 07:51.137 --> 07:53.473 COACH, WHEN TEX SCHRAMM WAS THE GENERAL. 07:53.473 --> 07:57.477 MANAGER AND PRESIDENT, YOU PROBABLY STILL HAVE A HARD TIME 07:57.477 --> 08:00.113 ACCEPTING THIS GUY FROM ARKANSAS. 08:00.113 --> 08:02.082 And that to me FASCINATES ME. 08:02.082 --> 08:05.085 I WAS just LOOKING AT DISCUSSION threads YESTERDAY, 08:05.085 --> 08:07.287 and FANS WILL always BRING THAT UP. 08:07.287 --> 08:08.455 He's AN INTERLOPER. 08:08.455 --> 08:09.456 LOOK WHAT HE DID. 08:09.456 --> 08:12.592 HE DID NOT RESPECT THE LEGACY OF THIS FRANCHISE. 08:12.592 --> 08:16.663 But what I cam around to recognize is how HE HAS KEPT 08:16.663 --> 08:19.666 THIS TEAM THE TOPIC OF CONVERSATION, 08:19.666 --> 08:21.668 EVEN WHEN The team HASN'T DONE WELL. 08:21.668 --> 08:23.603 And how HE'S ADDED VALUE. 08:23.603 --> 08:28.241 And certainly THERE IS NO OTHER CELEBRITY OWNER IN SPORTS. 08:28.241 --> 08:32.278 THE ONLY PERSON TO COMPARE WITH JERRY JONES WAS GEORGE 08:32.278 --> 08:33.279 STEINBRENNER. 08:33.279 --> 08:36.383 >> AND HE IS GONE. 08:36.383 --> 08:38.418 >> RIGHT. 08:38.418 --> 08:43.456 >> HE HAS KEPT THEM RELEVANT. 08:43.456 --> 08:49.462 THERE IS SOMETHING WRONG IF YOU FOLLOW FOOTBALL AND THE COWBOYS. 08:52.532 --> 08:56.803 ARE YOUR TEAM, WHEN THE BEST-KNOWN PERSON ON YOUR 08:56.803 --> 08:59.406 FOOTBALL CLUB IS THE OWNER AND IT IS NOT A PLAYER. 08:59.406 --> 09:02.108 >> ALTHOUGH, YOU HAVE TO CORRECT ME IF I'M WRONG ABOUT THIS. 09:02.108 --> 09:05.045 ISN'T IT TRUE TO TONY ROMO'S MERCHANDISE, 09:05.045 --> 09:08.415 AT ONE POINT THAT WAS THE MOST SUCCESSFUL MERCHANDISE FEATURING 09:08.415 --> 09:10.917 ANY PLAYER'S NAME OR NUMBER IN THE NFL FOR A WHILE. 09:10.917 --> 09:12.952 >> I DON'T KNOW THAT. 09:12.952 --> 09:19.259 I DIDN'T SEE THAT FIGURE TONY ROMO IS A GREAT STORY RIGHT 09:19.259 --> 09:20.260 THERE. 09:20.260 --> 09:21.795 HE'S PROBABLY THE BEST-KNOWN PLAYER, 09:21.795 --> 09:26.700 THE QUARTERBACK OF THE TEAM, HE HAS A LOT OF CHARISMA I THINK, 09:26.700 --> 09:30.003 AND HE'S VERY STAR-CROSSED. 09:30.003 --> 09:36.843 TO WATCH THIS TEAM TODAY IS A REALLY DIFFICULT ENTERPRISE. 09:36.843 --> 09:42.849 >> YOU DON'T PUT HIM IN THE SAME CATEGORY OF AIKMAN OR STAUBACH? 09:51.491 --> 09:52.492 >> NO. 09:52.492 --> 09:54.561 IN MY MIND THERE ARE THREE GREAT QUARTERBACK IN THE HISTORY OF 09:54.561 --> 09:56.863 THE COWBOY FRANCHISE, DON MEREDITH, ROGER STAUBACH, 09:56.863 --> 09:57.864 AND TROY AIKMAN. 09:57.864 --> 10:00.800 AIKMAN AND STAUBACH BECAUSE OF WINNING THE SUPER BOWLS, 10:00.800 --> 10:05.038 BUT MEREDITH SOLD THIS FRANCHISE TO THE CITY OF DALLAS, 10:05.038 --> 10:10.243 AND SOLD THE TEAM TO THE REST OF THE NFL AND MORE IMPORTANTLY, 10:10.243 --> 10:13.947 THIS IS WHERE I TALKED A LOT ABOUT MEDIA IN THIS. 10:13.947 --> 10:17.584 THE FACT THAT MEREDITH WENT FROM BEING THE QUARTERBACK OF THE 10:17.584 --> 10:21.988 DALLAS COWBOYS TO ONE OF THE FOUNDING HOSTS OF MONDAY NIGHT 10:21.988 --> 10:22.989 FOOTBALL. 10:22.989 --> 10:23.990 >> DANDY DON. 10:23.990 --> 10:26.993 EVERY TIME DANDY DON OPENED HIS MOUTH, 10:26.993 --> 10:31.464 HE WAS SELLING THE DALLAS COWBOYS WITH HIS ACCENT. 10:31.464 --> 10:33.767 HE WAS WHO HE IS. 10:33.767 --> 10:38.405 YOU GOT TO UNDERSTAND, YOU CAN'T DISCOUNT MONDAY NIGHT FOOTBALL 10:38.405 --> 10:41.241 FOR WHAT IT WAS THIS WAS BEFORE CABLE TELEVISION. 10:41.241 --> 10:45.345 >> YEAH >> THIS WAS THE LAST TIME THE NATION GATHERED AROUND 10:45.345 --> 10:49.215 THE ELECTRONIC CAMP FIRE EVERY WEEK IT WAS ON MONDAY NIGHT. 10:49.215 --> 10:52.919 AND TUESDAY MORNING, IF YOU WENT TO WORK, IF YOU WENT TO SCHOOL. 10:52.919 --> 10:54.421 EVEN IF YOU DIDN'T FOLLOW FOOTBALL, 10:54.421 --> 10:56.456 YOU HAD TO FAKE IT AND SOMETHING ABOUT MONDAY NIGHT 10:56.456 --> 10:57.457 FOOTBALL. 10:57.457 --> 11:00.694 >> SO MONDAY NIGHT FOOTBALL AS A FRANCHISE AND MEREDITH AFTER HIS 11:00.694 --> 11:04.264 PLAYING DAYS WERE OVER WERE AS MUCH A MYTH AND LEGEND TO THE 11:04.264 --> 11:05.265 COWBOYS? 11:05.265 --> 11:11.271 >> I FIGURED THIS OUT, TWO GREAT SALESMEN ASSOCIATED WITH THIS 11:14.407 --> 11:15.442 FRANCHISE. 11:15.442 --> 11:19.579 ONE IS DON MEREDITH WHO LEARNED AT A YOUNG AGE TO GREET. 11:19.579 --> 11:26.086 CUSTOMERS IN HIS PARENT'S STORE AND JERRY JONES WHO GREW UP 11:26.086 --> 11:32.092 WORKING IN HIS PARENTS' RESTAURANT AND GREETED CUSTOMERS 11:35.495 --> 11:37.397 JERRY JONES' DAD WAS A SHOWMAN. 11:37.397 --> 11:43.703 HE IS BROUGHT UP DOING WHAT HE WAS TAUGHT TO DO AND DOING IT 11:43.703 --> 11:44.704 EFFECTIVELY. 11:44.704 --> 11:47.874 >> COME BACK TO ROMO ASSUMI MEREDITH, STAUBACH, 11:47.874 --> 11:49.743 AIKMAN IS SO SUPERLATIVE. 11:49.743 --> 11:54.848 HE'S NO GARY HOGEBOOM HE IS A FLY-BY GUY THAT WAS. 11:54.848 --> 12:02.155 ON THERE -- >> ROMO IS REALLY GOOD BUT YOU GOT TO WIN PLAYOFF 12:02.155 --> 12:04.958 GAMES, ONE BUT ACTUALLY, THE QUARTERBACK WITH THE BETTER 12:04.958 --> 12:09.963 STATS IS DANNY WHITE, WHO UNFORTUNATELY, 12:09.963 --> 12:16.069 TRIED TO FOLLOW -- >> FORGOTTEN IN HISTORY. 12:16.069 --> 12:22.676 >> HAD TO FOLLOW ROGER STAUBACH THEY CAME VERY CLOSE, 12:22.676 --> 12:27.347 THE FIRST TWO YEARS THAT THE TEAM -- HE WAS RUNNING THE TEAM, 12:27.347 --> 12:30.083 YOU KNOW THEY WENT TO THE CONFERENCE CHAMPIONSHIP. 12:30.083 --> 12:31.484 >> FOOTBALL HAS OBVIOUSLY CHANGED. 12:31.484 --> 12:34.721 THE FUNDAMENTALS OF THE GAMES OF FOOTBALL ARE THE SAME 12:34.721 --> 12:35.722 FUNDAMENTALS. 12:35.722 --> 12:36.890 THROW THE BALL, RUN THE BALL. 12:36.890 --> 12:39.059 CATCH THE BALL, KICK THE BALL. 12:39.059 --> 12:43.463 THE CIRCUMSTANCE THAT HAS GROWN-UP AROUND IT IS VASTLY 12:43.463 --> 12:44.464 DIFFERENT. 12:44.464 --> 12:48.935 HOW HAS THAT IMPACTED THE TEAM BEYOND MAKING IT SUCCESSFUL 12:48.935 --> 12:49.936 FINANCIALLY. 12:49.936 --> 12:55.408 >> YOU LOOK AT THE 1960S WITH THE COWBOYS AND THE OILERS 12:55.408 --> 12:56.543 STARTED UP. 12:56.543 --> 12:59.979 THE NFL DIDN'T HAVE A LEAGUE-WIDE TELEVISION CONTRACT. 12:59.979 --> 13:01.414 EVERY TEAM MADE THEIR TELEVISION. 13:01.414 --> 13:03.149 DEAL. 13:03.149 --> 13:05.185 THERE WASN'T A LOT GOING ON ONE TEAM. 13:05.185 --> 13:08.188 THE BALTIMORE COLTS HAD A CHEERLEADER. 13:08.188 --> 13:13.760 THE WASHINGTON TEAM HAD A BAND AND A LOT OF SPIRIT. 13:13.760 --> 13:17.831 THERE WAS NOT MUCH MORE GOING ON OTHER THAN A GAME. 13:17.831 --> 13:23.970 AS TELEVISION LATCHED ON TO THE NFL AND REALLY TELEVISED IT, 13:23.970 --> 13:29.075 AS THE AFL, THEY WERE THE FIRST LEAGUE WITH A TELEVISIONWIDE 13:29.075 --> 13:32.746 CONTRACT, THEY WERE THE FIRST LEAGUE TO BROADCAST IN COLOR. 13:32.746 --> 13:36.149 THEY WERE THE FIRST LEAGUE WITH MULTIPLE CAMERA SHOTS. 13:36.149 --> 13:39.552 BY THE TIME THEY MERGED WHEN LAMAR HUNT AND TEX SCHRAMM HAD 13:39.552 --> 13:44.057 SECRET MEETINGS, IT IS THE DALLAS PRINCIPALS AGAIN. 13:44.057 --> 13:47.327 THEY CREATED THE MERGER OF THE NFL AND THE AFL. 13:49.429 --> 13:52.432 WHEN THAT HAPPENED THE DALLAS COWBOYS WERE SITTING IN THE 13:52.432 --> 13:53.433 CAMPERS. 13:53.433 --> 13:59.406 ALL OF THIS HAPPENED, WHETHER IT WAS THE MULTIPLE CAMERAS 13:59.406 --> 14:00.407 CHEERLEADERS. 14:00.407 --> 14:07.113 NO ONE SOLD CHEERLEADERS AND PAGEANTRY LIKE THE DALLAS. 14:07.113 --> 14:08.114 COWBOYS. 14:08.114 --> 14:10.250 >> NO TEAM -- MAYBE WITH THE EXCEPTION OF THE LAKER GIRLS, 14:10.250 --> 14:14.621 NO TEAM WITH THE -- >> EVAN, IT IS NOT EVEN CLOSe THE LAKER 14:14.621 --> 14:21.361 GIRLS, THEY DIDN'T HAVE THEIR OWN -- NOT ONE, 14:21.361 --> 14:25.365 BUT TWO MADE FOR TV MOVIES, WHICH WAS A NEW CONCEPT IN THE 14:25.365 --> 14:26.366 LATE 70S. 14:26.366 --> 14:29.969 THE FIRST DALLAS COWBOY CHEERLEADER MOVIE BECAME THE 14:29.969 --> 14:34.307 HIGHEST RATED MADE FOR TELEVISION FILM EVER UNTIL THE 14:34.307 --> 14:36.476 LATE '80S, '90S. 14:36.476 --> 14:40.880 >> AND THEN MORE RECENTLY THE STADIUM ARMS RACE. 14:40.880 --> 14:45.585 LOOK WHAT JERRY BUILT UP THERE FOR THE NEW COWBOY STADIUM. 14:45.585 --> 14:50.757 >> JERRY HAS BUILT THE MOST FABULOUS FOOTBALL PALACE THAT 14:50.757 --> 14:52.492 WILL EVER EXIST. 14:52.492 --> 14:57.097 A PALACE THAT TRANSCENDS THE DALLAS COWBOYS. 14:57.097 --> 14:58.832 >> A BILLION Four. 14:58.832 --> 15:01.701 TAXPAYERS THROUGH IN 350 MILLION. 15:01.701 --> 15:05.171 DIDN'T HAVE A PROBLEM WITH THAT. 15:05.171 --> 15:08.641 NOW IT IS A MULTIPLE FACILITY. 15:08.641 --> 15:13.246 THAT IS GOING FOR ALL THE DIFFERENT EVENTS. 15:13.246 --> 15:20.954 IN A WAY, THAT MAKES THE COWBOYS NOT PART OF THE CONVERSATION. 15:20.954 --> 15:23.823 AND THE INTERESTING THING, I FOUND, YES, 15:23.823 --> 15:26.860 AS A BUILDING OF THE STADIUM IS SOMETHING, TO ME, 15:26.860 --> 15:30.764 IT IS AS FAR AS THE OLD TEXAS BRAG. 15:30.764 --> 15:37.237 IT MAY BE THE LAST GASP OF "OURS IS BIGGER" AND IT IS NOT UNLIKE 15:37.237 --> 15:39.839 THE SAN FRANCISCO GIANTS' BASEBALL PARK. 15:39.839 --> 15:42.409 THERE IS NOTHING GREEN ABOUT IT. 15:42.409 --> 15:43.410 OR RECYCLABLE. 15:43.410 --> 15:46.312 IT IS LIKE A '61 CADILLAC. 15:46.312 --> 15:47.614 >> A THROWBACK. 15:47.614 --> 15:48.915 >> IT IS FABULOUS. 15:48.915 --> 15:51.918 A GREAT PLACE TO TAKE A TOUR. 15:51.918 --> 15:55.388 A LOT OF MONEY BEING GENERATED BY TOURS. 15:55.388 --> 15:58.391 GREAT PLACE TO WATCH HIGH SCHOOL FOOTBALL. 15:58.391 --> 16:02.662 WHERE ALL THE CHAMPIONSHIP GAMES ARE HELD IN TEXAS. 16:02.662 --> 16:04.064 COLLEGE GAMES, DOING SOCCER. 16:04.064 --> 16:08.835 A TERRIBLE PLACE TO HEAR A MUSIC CONCERT BECAUSE THE SOUND IS 16:08.835 --> 16:11.571 HORRENDOUS. 16:11.571 --> 16:14.541 THE INTERESTING THING IS AS MUCH OF A BIG DEAL AS THIS IS, 16:14.541 --> 16:16.543 IT IS ABOUT JERRY JONES' TIME. 16:16.543 --> 16:20.213 THREE YEARS, MAYBE ONE MORE. 16:20.213 --> 16:22.682 YEAR, IF THEY DON'T DELIVER THIS YEAR, 16:22.682 --> 16:26.786 THE NATIVES ARE ALREADY PRETTY RESTLESS. 16:26.786 --> 16:29.055 >> AS IT IS, IF YOU WANT TO SEE A GREAT SPORTS TEAM, 16:29.055 --> 16:31.791 YOU CAN WALK ACROSS THE STREET AND SEE THE RANGERS. 16:31.791 --> 16:33.860 IT HAS TO DRIVE HIM CRAZY. 16:33.860 --> 16:39.866 >> IT HAS TO do WITH THE NUMBER OF SELL-OUTS AS THEY'VE DONE. 16:42.268 --> 16:47.574 >> VALUABLE PLAYER OF THE TEXAS RANGERS THEY SAID, 16:47.574 --> 16:52.812 WE'LL NEVER REPLACE THE COWBOYS, BUT TO BE HONEST WATCHING SPORTS 16:52.812 --> 16:56.950 IN THIS MARKET SINCE THE '50S, THEY MAY DO IT THIS YEAR, 16:56.950 --> 16:59.386 ESPECIALLY IF THE COWBOYS DON'T START DELIVERING. 16:59.386 --> 17:02.856 THIS IS REALLY PUT UP OR SHUT UP TIME. 17:02.856 --> 17:06.793 >> THE FIRST GAME OF THE SEASON THAT WE'RE SITTING HERE TALKING 17:06.793 --> 17:09.829 IN, THEY BEAT THE SUPERBOWL CHAMPION NEW YORK GIANTS. 17:09.829 --> 17:10.830 >> THEY LOOKED GREAT. 17:10.830 --> 17:15.135 AND THEN THE NEXT WEEK LOOKED LIKE THE TEAM LAST YEAR, WHICH. 17:15.135 --> 17:18.938 DEPENDING ON WHICH WEEK YOU WATCH, EITHER GREATNESS OR, 17:18.938 --> 17:23.209 YOU KNOW, MEDIOCRITY ON PARADE. 17:23.209 --> 17:26.746 THEY'RE A SOAP OPERA. 17:26.746 --> 17:27.747 I LOVE THAT. 17:27.747 --> 17:33.753 MARTELLUS BENNETT SAID, I L PLAYING IN DALLAS, 17:36.356 --> 17:38.291 BUT THE DRAMA. 17:38.291 --> 17:42.295 AND THE DRAMA IS WHAT DRIVES THIS TEAM. 17:42.295 --> 17:44.164 IT DRIVES THIS FRANCHISE. 17:44.164 --> 17:47.901 AND IN THAT RESPECT, JERRY JONES IS THE REAL J.R. 17:47.901 --> 17:48.902 EWING. 17:48.902 --> 17:52.539 HE'S ALMOST LOVABLE AND HUGGABLE. 17:52.539 --> 17:53.673 MORE SO THAN J.R. 17:53.673 --> 17:56.176 >> ALMOST. 17:56.176 --> 17:59.979 >> BUT, YEAH, I MEAN, HE'S -- I WOULD NOT WANT TO SIT ACROSS 17:59.979 --> 18:01.314 FROM THE NEGOTIATING TABLE. 18:01.314 --> 18:04.250 >> BEFORE -- I WANT TO TAKE THE LAST COUPLE OF MINUTES TO TALK 18:04.250 --> 18:07.220 ABOUT MUSIC, ON THIS, FINALLY WHAT WILL HE THINK OF THIS BOOK? 18:07.220 --> 18:10.790 THIS IS NOT AN AUTHORIZED HISTORY AND NOT A BOOK WRITTEN 18:10.790 --> 18:13.460 WITH THE COOPERATION OF THE BROAD SENSE OF THE INSTITUTION. 18:13.460 --> 18:17.230 >> I NEED TO SAY, THOUGH, THE COWBOYS WERE KIND ENOUGH TO OPEN 18:17.230 --> 18:20.200 UP THEIR ARCHIVES, THAT IS WHERE I GOT THE STORY. 18:20.200 --> 18:22.569 I SPENT THREE MONTHS GOING THROUGH SCRAP BOOKS. 18:22.569 --> 18:27.040 DALLAS COWBOYS YOU NEED TO DIGITIZE YOUR ARCHIVES. 18:27.040 --> 18:30.677 THEY'RE GIVING ME THE NICKEL AND DIME. 18:30.677 --> 18:32.846 WE DON'T HAVE MONEY FOR IT. 18:32.846 --> 18:34.247 >> REALLY? 18:34.247 --> 18:35.248 >> HONESTLY. 18:35.248 --> 18:39.085 I MADE REQUESTS TO INTERVIEW. 18:39.085 --> 18:41.788 MR. JONES, INSIDERS TOLD ME IN ADVANCE, 18:41.788 --> 18:44.858 HE DOESN'T HAVE ANYTHING TO GAIN FROM THIS. 18:44.858 --> 18:48.261 GENTLEMAN FROM THE STAR TELEGRAM FORT WORTH INTERVIEWED ME AND 18:48.261 --> 18:52.132 SAID JERRY'S NOT GOING TO LIKE THIS BOOK. 18:52.132 --> 18:53.133 I SAID, REALLY, WHY? 18:53.133 --> 18:59.406 A MUSICIAN I KNOW HAD READ IT, I DIDN'T KNOW HE WAS A VORACIOUS. 18:59.406 --> 19:00.407 READER. 19:00.407 --> 19:02.709 HE SAID, YOU KNOW, YOU MAKE. 19:02.709 --> 19:05.145 JERRY JONES ALMOST HUMAN. 19:05.145 --> 19:06.279 >> THAT IS WHY HE WON'T LIKE IT? 19:06.279 --> 19:07.280 >> NO, NO. 19:07.280 --> 19:13.353 THE REPORTER SAID HE'S NOT GOINg TO LIKE IT BECAUSE YOU SAID HE 19:13.353 --> 19:15.989 BOUGHT THE TEAM, A LEGACY. 19:15.989 --> 19:17.557 IT IS TRUE. 19:17.557 --> 19:20.160 HE BUILT UPON INCREASED VALUE. 19:20.160 --> 19:24.364 HE SAID YOU USED THE WORD REPTILIAN. 19:24.364 --> 19:28.034 >> DOES HE KNOW WHAT YOU MEANT? 19:28.034 --> 19:35.008 >> I WAS TRYING TO GET INTO THE HEAD OF HIS CRITICS AND WHERE 19:35.008 --> 19:36.209 HE'S GOT REDEEMING VALUE. 19:36.209 --> 19:41.214 HE'S PUT HIMSELF OUT THERE WILLINGLY. 19:41.214 --> 19:44.384 HE KNOWS BULLETS WILL COME. 19:44.384 --> 19:48.455 FRANKLY, I THINK IF ANYTHING, I TREATED HIM FAIRLY. 19:48.455 --> 19:49.789 >> IT IS A FAIR TREATMENT. 19:49.789 --> 19:51.691 IT IS HONEST, BUT FAIR. 19:51.691 --> 19:55.095 >> I'M TRYING -- I DIDN'T HAVE AN AGENDA GOING IN, 19:55.095 --> 19:58.365 OTHER THAN TO FIGURE OUT WHAT IS THE DANG DEAL WITH DALLAS. 19:58.365 --> 19:59.933 I GREW UP IN FORT WORTH. 19:59.933 --> 20:03.803 ALL YOUR LIFE, NO MATTER WHAT YOU DID OR HOW WELL YOU DID IT, 20:03.803 --> 20:06.206 THERE IS ALWAYS SOMETHING NEWER OR BRIGHTER IN DALLAS. 20:06.206 --> 20:08.108 >> WE NOW REVIEW THE BIAS. 20:08.108 --> 20:09.442 >> NO, NO, NO. 20:09.442 --> 20:12.345 THAT WAS A QUESTION THAT HAS DRIVEN ME ALL MY LIFE. 20:12.345 --> 20:15.815 HOW CAN ONE DEFINE DALLAS? 20:15.815 --> 20:19.319 THIS IS A STORY ABOUT SPORTS AND CULTURE. 20:19.319 --> 20:20.320 >> YEAH. 20:20.320 --> 20:23.156 >> THIS FRANCHISE DEFINES DALLAS. 20:23.156 --> 20:25.725 JUST AS DALLAS DEFINES THIS FRANCHISE. 20:25.725 --> 20:29.629 IT IS COMPLEMENTARY ALL THE WAY AND IF DALLAS IS A MARKET 20:29.629 --> 20:32.065 CENTER, DALLAS IS A CAN-DO CITY. 20:32.065 --> 20:33.600 DALLAS IS A BUSINESS-FIRST CITY. 20:33.600 --> 20:36.970 AND THIS REFLECTS BACK ON THE COWBOYS. 20:36.970 --> 20:41.541 THE COWBOYS GOT DALLAS THROUGH INTEGRATION AND SEGREGATION. 20:41.541 --> 20:47.580 THEY'RE THE MODEL IN DALLAS, TEXAS OF INTEGRATION AND RACES. 20:47.580 --> 20:49.983 WORKING TOGETHER COOPERATIVELY. 20:49.983 --> 20:51.184 >> YEAH. 20:51.184 --> 20:57.323 >> AND THERE IS -- THEY -- THIS FRANCHISE GOT DALLAS OVER THE 20:57.323 --> 20:59.492 KENNEDY ASSASSINATION. 20:59.492 --> 21:01.795 WHEN THEY GOT GOOD THEY GOT THE REST OF THE COUNTRY OVER THE 21:01.795 --> 21:03.329 KENNEDY ASSASSINATION. 21:03.329 --> 21:07.200 THEY SOLD DALLAS TO THE WORLD. 21:07.200 --> 21:10.804 THE THEORY OF DALLAS CREATED BY DAVID JACOBS. 21:10.804 --> 21:13.573 HE HAD NEVER BEEN TO DALLAS. 21:13.573 --> 21:16.843 ALL HE KNEW WERE TWO THINGS, THE DALLAS COWBOYS AND THE DALLAS 21:16.843 --> 21:18.578 COWBOY CHEERLEADERS. 21:18.578 --> 21:21.448 FROM THAT -- >> BIG FRANCHISE. 21:21.448 --> 21:25.785 >> IN A GLOBALLY POPULAR, IT ALL GOES BACK TO THE COWBOYS. 21:25.785 --> 21:28.221 I'M HERE TO GIVE THEM RESPECT. 21:28.221 --> 21:32.292 >> WELL -- >> AND GRUDGING ADMIRATION FROM A GUY FROM FORT 21:32.292 --> 21:33.293 WORTH. 21:33.293 --> 21:36.830 THEN AGAIN, ALL THE GREAT SPORTS WRITERS THAT COVERED THE 21:36.830 --> 21:41.368 COWBOYS, ALL THE GREATS THAT BEGAN WITH CAME FROM FORT WORTH 21:41.368 --> 21:42.369 TOO. 21:42.369 --> 21:45.071 >> I APPRECIATE THE HAND FOR MY IDOLS. 21:45.071 --> 21:50.643 WE HAVE THREE MINUTES LEFT I HAVE TO MOVE YOU TO MUSIC. 21:50.643 --> 21:56.816 YOU WROTE BOOKS ABOUT STEVIE RAY VAUGHN AND SELENA, 21:56.816 --> 22:00.553 AND WILLIE NELSON WHO IS WITH US. 22:00.553 --> 22:04.324 NELSON IS KIND OF LIKE THE COWBOYS. 22:04.324 --> 22:06.559 HE'S A BIG FIGURE. 22:06.559 --> 22:08.995 ALMOST TOO BIG TO GET YOUR ARMS AROUND. 22:08.995 --> 22:12.332 ANY SIMILARITIES IN TRYING TO TACKLE THE TOPICS IN THE SUBJECT 22:12.332 --> 22:13.333 OF BOOKS? 22:13.333 --> 22:17.070 >> THERE WERE LESS SIMILARITIES THAN I WOULD THINK WOULD BE 22:17.070 --> 22:18.071 NORMAL. 22:18.071 --> 22:20.507 BECAUSE I'M TRYING TO TALK ABOUT AN INSTITUTION. 22:20.507 --> 22:22.442 IT DOESN'T LIVE AND BREATHE. 22:22.442 --> 22:25.111 IT IS A DIFFERENT KIND OF CHARACTER. 22:25.111 --> 22:29.315 PEOPLE KEPT ASKING ARE YOU GOING TO WRITE AFTER WILLIE? 22:29.315 --> 22:34.320 >> IT WOULD SEEM LIKE A COMEDOWN TO WRITE ABOUT SOME OTHER GUY. 22:34.320 --> 22:36.990 >> IN THE CASE OF WILLIE NELSON, YES, 22:36.990 --> 22:40.827 THE ONLY THING BIGGER IN THAN WILLIE NELSON WAS THE 22:40.827 --> 22:41.828 DALLAS COWBOYS. 22:41.828 --> 22:46.566 THE LIGHT WENT ON ABOVE MY HEAD AND SAID LET'S GO DRILL DOWN 22:46.566 --> 22:50.003 DEEP AND GO SEE WHAT WE CAN FIND. 22:50.003 --> 22:52.305 >> IS THAT REALLY THE ORIGIN OF. 22:52.305 --> 22:53.306 THIS BOOK? 22:53.306 --> 22:55.008 IS THAT WHAT HAPPENED? 22:55.008 --> 22:59.579 >> I JUST ACCEPTED THE ROLE OF GUEST CURATOR AT THE BOB BULLOCK 22:59.579 --> 23:01.881 MUSEUM TO CURATE ON FOOTBALL. 23:01.881 --> 23:04.184 >> I WAS LOOKING FOR A BOOK. 23:04.184 --> 23:06.486 KNEW THERE WASN'T A MUSIC PERSON. 23:06.486 --> 23:09.155 IT GOT ME OFF FROM DOING MUSIC. 23:09.155 --> 23:12.625 AS A WAY TO UNDERSTAND CULTURE AND USE SPORTS. 23:12.625 --> 23:17.197 HIGH SCHOOL FOOTBALL IS ONE WAY YOU WANT TO UNDERSTAND TEXAS AND 23:17.197 --> 23:18.198 TEXANS. 23:18.198 --> 23:19.499 SIX-MAN, 5A, IT DOESN'T MATTER. 23:19.499 --> 23:23.403 YOU WILL LEARN ABOUT WHO TEXANS ARE AS A PEOPLE. 23:23.403 --> 23:28.241 IF YOU WANT TO SEE THE PINNACLE OF TEXANS' EXPRESSION AS FAR AS 23:28.241 --> 23:31.344 WHAT SPORTS MEANS TO THEM, THE DALLAS COWBOYS, 23:31.344 --> 23:35.849 THAT BLUE STAR WITH THE WHITE BORDER IS A BRAND. 23:35.849 --> 23:41.021 THAT IS GLOBALLY KNOWN, AND JUST RIGHT BEHIND COCA-COLA. 23:41.021 --> 23:44.724 THAT IS SOME KIND OF BRILLIANCE TO HAVE THAT BLUE STAR INSTEAD 23:44.724 --> 23:48.161 OF THE OLD COWBOY FIGURE THEY USED TO HAVE. 23:48.161 --> 23:50.930 THERE IS A REASON WHY THE COWBOYS ARE THE MOST VALUABLE 23:50.930 --> 23:53.233 FRANCHISE IN AMERICA IN SPORTS. 23:53.233 --> 23:54.834 I WOULD LIKE TO THINK I TOLD. 23:54.834 --> 23:55.835 THOSE STORIES. 23:55.835 --> 23:57.404 >> WHAT WILL YOU DO NEXT? 23:57.404 --> 24:00.440 >> BOY, I DON'T KNOW. 24:00.440 --> 24:03.209 MY INCLINATION is -- >> WHA COULD BE AS BIG AS WILLIE NELSON 24:03.209 --> 24:04.210 AND THE COWBOYS? 24:04.210 --> 24:05.211 >> I DON'T know. 24:05.211 --> 24:07.580 MY PROBLEM IS I have to THINK BIG IF I am going to DO ANOTHER 24:07.580 --> 24:10.750 BOOK LIKE THIS All I know is that I'm looking AROUND HOUSTON 24:10.750 --> 24:12.819 AND AUSTIN, AND TRYing TO figure OUT, 24:12.819 --> 24:16.656 THESE ARE stories -- these are TEXAS STORIES that I HAVE 24:16.656 --> 24:24.064 GROWN-UP WITH ALL MY LIFE THAT I THINK DESERVE SOME REALLY DEEP 24:24.064 --> 24:25.865 THINKING AND DEEP DRILLING. 24:25.865 --> 24:27.734 And I WANT TO just WALLOW IN IT. 24:27.734 --> 24:29.636 AUSTIN, is -- I'M A LITTLE WEARY. 24:29.636 --> 24:34.441 But, you know, THE FACT IS, WHERE WE'RE TAPING IT really IS 24:34.441 --> 24:36.076 THE COOLEST CITY IN THE WORLD. 24:36.076 --> 24:39.179 So MAYBE it NEED TO JUMP OFF AND EXPLAIN HOW IT GOT THAT WAY. 24:39.179 --> 24:41.781 And I'm just -- >> well, THE LIGHT SHOULD GO OFF NOW IN YOUR 24:41.781 --> 24:42.782 HEAD, ACTUALLY. 24:42.782 --> 24:43.783 >> RIGHT. 24:43.783 --> 24:45.118 >> AND I'M PARTICULARLY FASCINATED WITH HOUSTON just 24:45.118 --> 24:48.755 BECAUSE IT really IS A GLOBAL MELTING POT and IT HAS got AS 24:48.755 --> 24:50.423 MUCH GOING FOR IT AS L.A. 24:50.423 --> 24:53.493 OR NEW YORK OR ANY OTHER CITY IN THE UNITED STATES, 24:53.493 --> 24:57.664 BUT THE GREAT THING ABOUT IT IS, IT IS ALL UNDER THE RUG AND YOU 24:57.664 --> 24:59.332 Got TO go LOOK HARD. 24:59.332 --> 25:01.735 >> I THINK -- YOU DIDN'T ASK -- AUSTIN. 25:01.735 --> 25:02.836 DO THE AUSTIN BOOK. 25:02.836 --> 25:03.803 That's AWESOME. 25:03.803 --> 25:05.238 HOW AUSTIN BECAME AUSTIN. 25:05.238 --> 25:06.239 THAT WOULD BE A HELL OF A BOOK. 25:06.239 --> 25:08.074 >> well, THERE IS A really GOOD STORY TO BE TOLD. 25:08.074 --> 25:10.110 One thing you need to know is in 1848, 25:10.110 --> 25:12.979 Austin was a very young city, THERE WERE MORE PRINTING PRESSES 25:12.979 --> 25:14.014 THAN CHURCHES. 25:14.014 --> 25:16.082 And THAT IS one thing that SEPARATED AUSTIN FROM OTHER 25:16.082 --> 25:18.418 CITIES IN THE UNITED STATES AT THAT TIME. 25:18.418 --> 25:19.419 >> THERE MAY still BE. 25:19.419 --> 25:20.420 >> Yeah, I think SO. 25:20.420 --> 25:22.022 >> That's right, we're going to leave it there. 25:22.022 --> 25:23.523 JOE NICK, I'm so happy for you. 25:23.523 --> 25:24.524 This is a great book. 25:24.524 --> 25:27.594 I hope it's a huge success and I wish you all the luck in the 25:27.594 --> 25:28.595 world. 25:28.595 --> 25:30.897 >> Well it was a great deal of fun to do. 25:30.897 --> 25:32.932 >> Joe Nick Potaski, THANK YOU very much. 25:32.932 --> 25:33.933 >> THANK YOU. 25:33.933 --> 25:35.235 >> WE WOULD LOVE TO HAVE YOU. 25:35.235 --> 25:39.139 JOIN US IN THE STUDIO, VISIT Our website at KLRU.ORG/OVERHEARD TO 25:39.139 --> 25:43.943 find Invitations to INTERVIEWS, Q and A's with our audience ang 25:43.943 --> 25:47.080 guests and an ARCHIVE OF PAST EPISODES. 25:47.080 --> 25:53.086 >> I TELL YOU WHAT A $9 MILLER LIGHT IS A TOUGH THING TO 25:58.124 --> 26:00.427 SWALLOW. 26:00.427 --> 26:01.594 >> YEAH! 26:01.594 --> 26:03.897 [LAUGHTER]. 26:03.897 --> 26:09.903 >> EVEN WHEN YOU ARE REAL THIRSTY. 26:12.172 --> 26:15.975 >> FUNDING FOR OVERHEARD WITH EVAN SMITH IS PROVIDED IN PART 26:15.975 --> 26:19.913 BY HILLCO PARTNERS, TEXAS GOVERNMENT AFFAIRS CONSULTANCY. 26:19.913 --> 26:22.716 AND it's global healthcare consulting business unit, 26:22.716 --> 26:26.720 HILLCO HEALTH, AND BY THE MATTSSON MCHALE FOUNDATION IN 26:26.720 --> 26:28.955 SUPPORT OF PUBLIC TELEVISION. 26:28.955 --> 26:34.661 AND also By MFI FOUNDATION, IMPROVING THE QUALITY OF LIFE 26:34.661 --> 26:37.097 withIN OUR COMMUNITY, AND ALSO THE ALICE KLEBERG Reynolds 26:37.097 --> 26:40.133 FOUNDATION AND VIEWERS LIKE YOU. 26:40.133 --> 26:44.133 THANK YOU.