WEBVTT
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[acoustic guitar notes
lead bright, resonant tones]
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♪
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(narrator)
Halfway down Redbud Lane,
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a little northeast
of Forest City
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and not far
from the town of Bostic,
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Blue Ridge distillery
sits quietly
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alongside Grayson's Creek
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in a tranquil spot
called Golden Valley.
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♪
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You may be a whiskey fan
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or not care a whit
for the stuff,
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but either way,
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you'll be intrigued
with the ingenuity
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behind the mountain spirits
created by men
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who seemed destined to come
together for that reason.
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Their success
is all about these bubbles,
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drifting up through
cut spirals of white oak
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immersed in newly distilled
white whiskey,
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bubbles that will
transform your thinking
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about how fine spirits
can be made,
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without waiting
10, 12, or 15 years
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for it to age in barrels.
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♪
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Tim's family
was from Connecticut,
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but his grandfather
purchased land
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in the North Carolina
mountains
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in Golden Valley.
01:02.195 --> 01:06.199 align:left position:15%,start line:77% size:75%
(Tim)
So I got here when I was 16,
and I fell in love with it.
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I loved everything about it.
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I felt a human freedom here,
01:10.503 --> 01:13.206 align:left position:15%,start line:5% size:75%
and it felt like comin' home
for the first time.
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(narrator)
Tim's parents
opened his eyes to the world,
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giving him a native sense
of dissatisfaction
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with the way he found things,
so as a young man,
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he tried some of this
and some of that:
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built fire trucks,
went to diesel school,
01:26.119 --> 01:27.821 align:left position:20%,start line:89% size:70%
worked in a gas station.
01:27.921 --> 01:29.989 align:left position:22.5%,start line:77% size:67.5%
(Tim)
I was having
a conversation one day
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where somebody was talking
about commercial diving,
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and it was one of those things
where I was almost upset.
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I was upset that I hadn't
heard about it before now,
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almost like,
how dare people have careers
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as commercial diving
and not let me know?
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Like, that's not fair.
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(narrator)
So he went to dive school
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and eventually became
a freelance diver.
01:48.475 --> 01:50.243 align:left position:25%,start line:77% size:65%
(Tim)
So I started working
inland diving;
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I started working
offshore oil;
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I started working
international salvage
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all at the same time
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because they are
very seasonal industries,
01:57.016 --> 01:58.585 align:left position:47.5%,start line:83% size:42.5%
and I started
Defiant Marine.
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I had $400 cash
that I went down and--
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and started the company with.
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Within three months,
first contract
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comes out of the blue,
Deepwater Horizon,
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the BP oil spill.
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(narrator)
Salvage diving means
traveling the world
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among a loose fraternity
of like-minded men
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who come together
as projects demand.
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(Tim)
You get to call
the best people
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you've ever worked with
and say,
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"Hey, we're going to Sicily;
hey, we're going to Egypt.
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Hey, let's--
let's go to Greenland."
02:27.313 --> 02:29.048 align:left position:22.5%,start line:89% size:67.5%
You have a family of--
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of rough-and-tumble,
hairy-chested,
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knuckle-draggin'
deep-sea divers.
02:33.720 --> 02:37.724 align:left position:25%,start line:83% size:65%
You learn to create
this civilized chaos.
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(narrator)
And sometimes
amid the civilized chaos,
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you make a friendship
that sticks.
02:44.764 --> 02:47.600 align:left position:25%,start line:77% size:65%
(Tim)
I met Bob
sittin' in a terminal
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at the Miami airport,
and, uh, Bob shows up,
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and you can spot--
you learn to spot divers.
02:54.207 --> 02:56.976 align:left position:22.5%,start line:83% size:67.5%
And he comes walkin' in
in a pair of, you know,
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black elephant hide
cowboy boots
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and a pair
of Ray-Ban sunglasses
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and a Hawaiian shirt
and, I think, you know,
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sits down next to me
and probably made some crack
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like, so you're goin'
to this job too?
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You know,
I liked him instantly.
03:11.424 --> 03:13.960 align:left position:17.5%,start line:77% size:72.5%
(narrator)
Bob Weihe is the gray-hair
of the bunch.
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He started diving at 18
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and had been at it
most of a lifetime.
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He and Tim quickly bonded.
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So how do you go from salvage
diving to making whiskey
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in a quiet
North Carolina valley
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once known
for its gold deposits?
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Well, sometimes
your phone doesn't ring,
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which means you've got to find
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some other way
to keep your team working.
03:33.947 --> 03:36.416 align:left position:17.5%,start line:83% size:72.5%
So I was sitting there alone,
trying to figure out,
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how do I make Defiant Marine--
03:38.251 --> 03:40.220 align:left position:37.5%,start line:83% size:52.5%
or how do we keep
this momentum going
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in a way that makes sense but
diversifies us a little bit?
03:43.990 --> 03:46.492 align:left position:15%,start line:83% size:75%
And I was, like,
lookin' at the still, going...
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"Is it that simple?
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Is it right in front of us?"
03:49.896 --> 03:51.531 align:left position:27.5%,start line:83% size:62.5%
I called everybody
the next day,
03:51.631 --> 03:53.600 align:left position:20%,start line:83% size:70%
and I said,
"Guys, I'm flying you in.
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We're building a distillery."
03:55.134 --> 03:57.103 align:left position:15%,start line:5% size:75%
I said, "I Don't know anything
about whiskey.
03:57.203 --> 03:58.705 align:left position:32.5%,start line:5% size:57.5%
Don't know if I wanna."
03:58.805 --> 04:00.139 align:left position:50%,start line:5% size:40%
He goes,
"It's easy."
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Water, barley--
throw it in the still.
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Little bit of yeast--
that's it.
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And glad
that we thought that way
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'cause that
was necessary, again,
04:08.047 --> 04:10.016 align:left position:45%,start line:83% size:45%
to get us as far
as we've gotten.
04:10.116 --> 04:11.618 align:left position:20%,start line:83% size:70%
(narrator)
The Defiant guys' ability
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to look at a project
from odd angles,
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as it turned out,
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not only suited
whiskey-making just fine
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but helped them create
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a smooth,
new American single malt
04:20.560 --> 04:22.495 align:left position:22.5%,start line:83% size:67.5%
in a way
that defies tradition.
04:22.595 --> 04:25.498 align:left position:30%,start line:83% size:60%
I wanted to do something
that was unique,
04:25.598 --> 04:29.802 align:left position:37.5%,start line:83% size:52.5%
and out of, you know,
financial necessity,
04:29.902 --> 04:32.338 align:left position:35%,start line:83% size:55%
I thought about making
a single-malt vodka,
04:32.438 --> 04:35.541 align:left position:20%,start line:83% size:70%
which would have been
a mash of 100% malted barley
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distilled at a high-enough
proof to be a vodka.
04:38.578 --> 04:40.780 align:left position:22.5%,start line:83% size:67.5%
But there's so many vodkas,
and the reason is,
04:40.880 --> 04:42.815 align:left position:30%,start line:89% size:60%
is they're easy to make.
04:42.915 --> 04:46.653 align:left position:15%,start line:83% size:75%
I didn't wanna make "easy";
I wanted to make "remarkable."
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[easy guitar tune]
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(narrator)
Beginning with the barley,
04:51.658 --> 04:53.159 align:left position:22.5%,start line:89% size:67.5%
Defiant whiskey is made
04:53.259 --> 04:56.095 align:left position:15%,start line:83% size:75%
with plump and juicy
two-row pale brewers' barley
04:56.195 --> 04:58.097 align:left position:17.5%,start line:89% size:72.5%
with a golden amber to it.
04:58.197 --> 05:00.700 align:left position:15%,start line:83% size:75%
The water comes
from a spring on the property
05:00.800 --> 05:02.769 align:left position:27.5%,start line:83% size:62.5%
and is perfect
for whiskey-making,
05:02.869 --> 05:05.538 align:left position:25%,start line:83% size:65%
but the oak they use
to mature the product
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is Defiant's key ingredient.
05:07.640 --> 05:10.009 align:left position:22.5%,start line:77% size:67.5%
(Tim)
Most whiskeys
that are on the market
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are aged
for a minimum of eight years,
05:12.545 --> 05:13.913 align:left position:22.5%,start line:89% size:67.5%
which means eight years
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of burning up every dollar
you can put your hands on
05:17.350 --> 05:19.585 align:left position:25%,start line:83% size:65%
to get spirit
into a barrel that--
05:19.686 --> 05:22.155 align:left position:15%,start line:83% size:75%
you don't know if it's gonna
be successful or not,
05:22.255 --> 05:24.023 align:left position:12.5%,start line:89% size:77.5%
to then go and engage a market
05:24.123 --> 05:25.758 align:left position:25%,start line:83% size:65%
where you need money
for marketing
05:25.858 --> 05:27.193 align:left position:25%,start line:89% size:65%
that we didn't have.
05:27.293 --> 05:30.029 align:left position:15%,start line:83% size:75%
And what I had been taught--
or what I had accepted
05:30.129 --> 05:31.898 align:left position:20%,start line:83% size:70%
was that
a four-year whiskey's OK,
05:31.998 --> 05:33.566 align:left position:15%,start line:89% size:75%
a six-year whiskey's better,
05:33.666 --> 05:35.768 align:left position:22.5%,start line:83% size:67.5%
a ten-year's whiskey's
better than that,
05:35.868 --> 05:38.204 align:left position:27.5%,start line:83% size:62.5%
up to, you know,
a 50-year whiskey,
05:38.304 --> 05:42.542 align:left position:27.5%,start line:83% size:62.5%
and I had been sold
on that as a fact.
05:42.642 --> 05:44.544 align:left position:30%,start line:89% size:60%
The wordwhiskey
05:44.644 --> 05:46.813 align:left position:32.5%,start line:83% size:57.5%
doesn't mean
"aged in a barrel."
05:46.913 --> 05:51.217 align:left position:17.5%,start line:83% size:72.5%
The wordwhiskeyis
an old Gaelic term or phrase,
05:51.317 --> 05:53.619 align:left position:25%,start line:83% size:65%
uisge beatha,which means
the "water of life."
05:53.720 --> 05:55.688 align:left position:35%,start line:83% size:55%
It doesn't mean
"aged in a barrel,"
05:55.788 --> 05:57.557 align:left position:27.5%,start line:83% size:62.5%
and so I started
to rethink things.
05:57.657 --> 05:59.158 align:left position:20%,start line:89% size:70%
I thought, wait a second.
05:59.258 --> 06:02.128 align:left position:17.5%,start line:83% size:72.5%
Someone could just sit down
and say, you know what,
06:02.228 --> 06:04.197 align:left position:22.5%,start line:83% size:67.5%
we're gonna put
our whiskey in a barrel
06:04.297 --> 06:06.065 align:left position:25%,start line:83% size:65%
because what the wood
has in it
06:06.165 --> 06:07.500 align:left position:17.5%,start line:89% size:72.5%
is gonna be complimentary.
06:07.600 --> 06:09.969 align:left position:17.5%,start line:83% size:72.5%
They found it out by accident
because a barrel
06:10.069 --> 06:12.872 align:left position:20%,start line:83% size:70%
was the storage and shipping
vessel of the day.
06:12.972 --> 06:15.375 align:left position:27.5%,start line:77% size:62.5%
(narrator)
And then Tim
met a barrel maker
06:15.475 --> 06:17.810 align:left position:15%,start line:89% size:75%
who showed him an oak spiral.
06:17.910 --> 06:21.547 align:left position:25%,start line:83% size:65%
And when you put this oak
in our distillate,
06:21.647 --> 06:24.717 align:left position:22.5%,start line:83% size:67.5%
you watch the amber's
washing out of this oak
06:24.817 --> 06:26.719 align:left position:22.5%,start line:89% size:67.5%
within 15, 20 minutes,
06:26.819 --> 06:28.855 align:left position:22.5%,start line:83% size:67.5%
like dippin' a tea bag
in hot water.
06:28.955 --> 06:30.223 align:left position:35%,start line:89% size:55%
It's changing
06:30.323 --> 06:33.760 align:left position:12.5%,start line:83% size:77.5%
from this white, crystal-clear
new-make whiskey,
06:33.860 --> 06:36.262 align:left position:25%,start line:5% size:65%
and we found
that within 60 days,
06:36.362 --> 06:38.097 align:left position:25%,start line:5% size:65%
you really reach
the saturation point,
06:38.197 --> 06:40.433 align:left position:27.5%,start line:5% size:62.5%
so we like to say,
instead of putting
06:40.533 --> 06:42.034 align:left position:17.5%,start line:5% size:72.5%
our whiskey in the barrel,
06:42.135 --> 06:44.670 align:left position:30%,start line:5% size:60%
we put our barrel
in the whiskey.
06:44.771 --> 06:46.406 align:left position:15%,start line:83% size:75%
(narrator)
The whiskey world took notice
06:46.506 --> 06:48.274 align:left position:17.5%,start line:83% size:72.5%
of the Defiant new American
single malt
06:48.374 --> 06:49.776 align:left position:27.5%,start line:89% size:62.5%
almost immediately.
06:49.876 --> 06:52.178 align:left position:25%,start line:77% size:65%
(Tim)
We launched the brand
in 12/12/12,
06:52.278 --> 06:55.047 align:left position:37.5%,start line:83% size:52.5%
December 12, 2012,
and within 12 months,
06:55.148 --> 06:58.017 align:left position:27.5%,start line:83% size:62.5%
we won
best new whiskey of 2013.
06:58.117 --> 07:00.787 align:left position:25%,start line:77% size:65%
(narrator)
Gary Crunkleton
should know whiskey.
07:00.887 --> 07:03.589 align:left position:12.5%,start line:83% size:77.5%
His bar,
the Crunkleton in Chapel Hill,
07:03.689 --> 07:05.124 align:left position:32.5%,start line:89% size:57.5%
has been a part
07:05.224 --> 07:07.093 align:left position:25%,start line:83% size:65%
of the national
cocktail renaissance.
07:07.193 --> 07:11.864 align:left position:17.5%,start line:77% size:72.5%
(Gary)
But I've heard that what
they do is, they run the--
07:11.964 --> 07:14.567 align:left position:22.5%,start line:5% size:67.5%
the spirit, the distillate,
through wood chips,
07:14.667 --> 07:16.869 align:left position:22.5%,start line:5% size:67.5%
and then, when it comes out
the other end,
07:16.969 --> 07:18.471 align:left position:35%,start line:5% size:55%
it's--it's this color.
07:18.571 --> 07:21.040 align:left position:27.5%,start line:83% size:62.5%
So there's no time at all
in a barrel,
07:21.140 --> 07:23.042 align:left position:27.5%,start line:89% size:62.5%
and that's amazing to me.
07:23.142 --> 07:25.178 align:left position:42.5%,start line:83% size:47.5%
They--there must be
some pressure
07:25.278 --> 07:28.047 align:left position:32.5%,start line:83% size:57.5%
or somethin' to get
some osmosis going to--
07:28.147 --> 07:29.649 align:left position:30%,start line:89% size:60%
to pick up the molecules
07:29.749 --> 07:31.984 align:left position:30%,start line:83% size:60%
from the wood
to get into the whiskey,
07:32.084 --> 07:33.586 align:left position:27.5%,start line:89% size:62.5%
but it's a great product.
07:33.686 --> 07:35.888 align:left position:32.5%,start line:83% size:57.5%
I enjoy drinkin' it;
I enjoy mixing with it,
07:35.988 --> 07:37.623 align:left position:20%,start line:83% size:70%
and again,
it's a beautiful packaging--
07:37.723 --> 07:40.193 align:left position:27.5%,start line:83% size:62.5%
I'm proud that we have it
in North Carolina--
07:40.293 --> 07:42.061 align:left position:50%,start line:89% size:40%
proud of it.
07:42.161 --> 07:44.230 align:left position:12.5%,start line:83% size:77.5%
(narrator)
The Blue Ridge Distilling crew
07:44.330 --> 07:46.499 align:left position:25%,start line:83% size:65%
makes an enthusiastic
and efficient team.
07:46.599 --> 07:48.835 align:left position:17.5%,start line:83% size:72.5%
Everybody does
a little bit of everything,
07:48.935 --> 07:50.503 align:left position:20%,start line:89% size:70%
whether it taste-testing
07:50.603 --> 07:52.705 align:left position:27.5%,start line:83% size:62.5%
the most desirable
heart liquor,
07:52.805 --> 07:55.541 align:left position:30%,start line:83% size:60%
packing product,
making breakfast,
07:55.641 --> 07:57.343 align:left position:15%,start line:89% size:75%
or just enjoying the scenery.
07:57.443 --> 07:59.645 align:left position:25%,start line:77% size:65%
(Bob)
I like where we're at
in Golden Valley.
07:59.745 --> 08:02.014 align:left position:17.5%,start line:83% size:72.5%
I mean, this is
a wonderful place to work.
08:02.114 --> 08:03.749 align:left position:27.5%,start line:83% size:62.5%
The mountain's
right out the door.
08:03.850 --> 08:06.819 align:left position:20%,start line:83% size:70%
I can go for a walk
in the woods anytime I want.
08:06.919 --> 08:09.121 align:left position:27.5%,start line:77% size:62.5%
(narrator)
It's an ideal place
to take a break
08:09.222 --> 08:10.556 align:left position:25%,start line:83% size:65%
from those
physically demanding
08:10.656 --> 08:11.924 align:left position:20%,start line:89% size:70%
Defiant Marine projects,
08:12.024 --> 08:15.328 align:left position:17.5%,start line:83% size:72.5%
like that time in New York
following Superstorm Sandy.
08:15.428 --> 08:17.396 align:left position:20%,start line:77% size:70%
(Tim)
And you're sittin' there
in Battery Park.
08:17.497 --> 08:19.966 align:left position:17.5%,start line:83% size:72.5%
The sun's just comin' up,
and you're poppin' the cork
08:20.066 --> 08:21.701 align:left position:12.5%,start line:89% size:77.5%
on a bottle of Defiant whiskey
08:21.801 --> 08:24.270 align:left position:25%,start line:83% size:65%
that you make on your farm
in North Carolina
08:24.370 --> 08:26.138 align:left position:32.5%,start line:89% size:57.5%
at your own distillery,
08:26.239 --> 08:28.708 align:left position:20%,start line:83% size:70%
and you're the guys that are
tasked with pumpin' out
08:28.808 --> 08:30.643 align:left position:30%,start line:83% size:60%
the New York City
subway system?
08:30.743 --> 08:32.812 align:left position:22.5%,start line:83% size:67.5%
It's--surreal moments--
you can't help
08:32.912 --> 08:35.114 align:left position:22.5%,start line:83% size:67.5%
but shake your head
and look at each other
08:35.214 --> 08:36.983 align:left position:22.5%,start line:83% size:67.5%
and just quiet--
there's nothing to say.
08:37.083 --> 08:39.051 align:left position:22.5%,start line:83% size:67.5%
We make it right here,
every single drop,
08:39.151 --> 08:40.853 align:left position:22.5%,start line:89% size:67.5%
and we make it our way,
08:40.953 --> 08:42.922 align:left position:27.5%,start line:83% size:62.5%
and it's working,
and people love it.
08:43.022 --> 08:45.358 align:left position:20%,start line:89% size:70%
[resonating strings fade]