WEBVTT
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[gentle orchestral fanfare]
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♪
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[resonant strings lead
building orchestration]
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(male narrator)
Welcome toOur State,
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a production of UNC-TV
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in association
withOur Statemagazine--
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for over 80 years,
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bringing readers
the wonders of North Carolina.
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On this edition,
the story of a T-shirt
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made with local cotton
and Carolina pride...
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and artist Duane Raver,
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who's been capturing
wildlife on canvas
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for over half a century.
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[guitars lead easy rock tune]
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♪
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[gentle piano melody]
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(male announcer)
Since 1872,
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BB&T has been supporting
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the people and communities
of North Carolina.
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From our small-town roots
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to the banking network
you see today,
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we've always been here
for all our clients,
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stretching from Manteo...
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to Murphy.
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We're proud of our heritage
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as the oldest bank
in North Carolina,
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and we're very proud
to provide funding
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forOur State.
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♪
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Quality public television
is made possible
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through the financial
contributions
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of viewers like you,
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who invite you to join them
in supporting UNC-TV.
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[echoing
electric guitar melody]
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♪
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♪
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(narrator)
Not too long ago,
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the seed
beneath a person's feet
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became, in time,
the shirt on their back.
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The clothes drying on the line
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hailed their creator
in the field
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only a few feet away.
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The process began
and ended at home.
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A screen printer
and entrepreneurial survivor
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hopes others
will follow his lead
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and make their way back home.
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(man)
We built
a high-volume contract
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screen-printing business
working for the brands,
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companies like Nike,
Tommy, Gap, Polo.
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And then, in the mid-'90s,
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this thing called NAFTA
came along.
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(narrator)
Fostered with good intentions,
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the North American
Free Trade Agreement
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was organized
to encourage trade
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with other countries.
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However,
many believe globalization
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has had the opposite impact
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on American
manufacturing jobs.
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(man)
Totally destroyed
our business,
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textiles in this community,
textiles in this country.
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Within two years, we went
from a hundred-plus employees
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to 14 employees.
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Somewhere in the high 90%
of our apparel
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now is made overseas,
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and NAFTA was the start
of opening that floodgate
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and chasing cheap labor.
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A typical T-shirt today
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came anywhere
from 13,000 to 15,000 miles
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before it comes back
to your local store.
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But now you're startin'
to hear this thing
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called "reshoring,"
coming back to the states.
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We formed the brand called
Cotton of the Carolinas,
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changed the mission
of TS Designs
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to create the highest quality,
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most sustainable
printed apparel,
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and then we started
going out to the people
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that make the product,
all in the Carolinas.
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We want to control
that supply chain.
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The only way to control it is,
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we gotta go all the way back
to the beginning,
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meet that farmer,
and buy that farmer's cotton.
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(narrator)
Cotton loves Carolina soil
and weather
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and has been a cash crop
since the mid-1800s,
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but by the 1920s,
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a cotton-devouring beetle
called theboll weevil
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migrated from Central America
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and decimated
the cotton industry.
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By the '90s, however,
cotton was on its way back.
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The boll weevil
had been eradicated,
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and the popularity
of the versatile crop
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was in high demand.
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Third-generation farmer
Ronnie Burleson
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saw the need
and helped to bring cotton
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back to the western Piedmont.
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(Ronnie)
The way we determine
if cotton's ready to pick
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is if that seed'll pop.
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tick
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Did you hear that pop?
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Well, this is dry cotton.
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[echoing
electric guitar melody]
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It has to be dry
for it to pick.
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Weather is not always
conducive to harvest,
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so when you do have
good weather,
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you work long hours
on those days
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and try to get
as much done as you can.
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(narrator)
From October through December,
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Ronnie, his son, and brother
move from field to field
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by instinct and with a cadence
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that comes from years
working the land.
04:39.178 --> 04:42.382 align:left position:12.5%,start line:83% size:77.5%
Forecasts of rain
increase the sense of urgency.
04:42.482 --> 04:44.450 align:left position:15%,start line:83% size:75%
The longer
the cotton sits in the field,
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the greater the chance
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weather can degrade
the quality of the crop.
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(Ronnie)
If you need to be here
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taking care of your crops,
04:51.891 --> 04:54.661 align:left position:17.5%,start line:83% size:72.5%
you need to be here
taking care of your crops.
04:54.761 --> 04:56.896 align:left position:15%,start line:89% size:75%
You can go on vacation later.
04:56.996 --> 04:59.198 align:left position:22.5%,start line:83% size:67.5%
(narrator)
In 2015, North Carolina
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was the fifth-largest
cotton producer in the U.S.,
05:02.402 --> 05:04.804 align:left position:17.5%,start line:89% size:72.5%
and more than half our crop
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is exported to be dyed,
cut, sewn,
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and sometimes
even printed elsewhere.
05:08.941 --> 05:10.843 align:left position:87.5%,start line:5% size:2.5%
♪
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Before
Cotton of the Carolinas,
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Burleson had never seen
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a product
made from his cotton.
05:17.984 --> 05:20.853 align:left position:25%,start line:77% size:65%
(Eric)
Ronnie is now excited
because he knows
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that the T-shirt
I'm wearing today,
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he grew the cotton.
05:24.123 --> 05:27.026 align:left position:10%,start line:83% size:80%
And what globalization did,
it totally destroyed all that
05:27.126 --> 05:29.729 align:left position:17.5%,start line:83% size:72.5%
because what happened is,
the marketplace was buying
05:29.829 --> 05:32.765 align:left position:20%,start line:83% size:70%
either cotton or service
along the supply chain
05:32.865 --> 05:37.303 align:left position:15%,start line:83% size:75%
based upon price or quality,
so we totally fragmented.
05:37.403 --> 05:39.872 align:left position:30%,start line:83% size:60%
You're rebuilding
and reconnecting
05:39.972 --> 05:43.943 align:left position:10%,start line:83% size:80%
those relationships
that we lost in globalization.
05:44.043 --> 05:45.945 align:left position:20%,start line:83% size:70%
(narrator)
One crucial relationship
05:46.045 --> 05:48.848 align:left position:15%,start line:83% size:75%
is between the cotton farmer
and ginner.
05:48.948 --> 05:51.150 align:left position:25%,start line:83% size:65%
Autumn roadsides
sprinkled with cotton
05:51.250 --> 05:53.319 align:left position:27.5%,start line:5% size:62.5%
guide the way
from Ronnie's farm
05:53.419 --> 05:56.689 align:left position:20%,start line:5% size:70%
to the Rolling Hills Gin
in New London.
05:56.789 --> 05:59.592 align:left position:20%,start line:5% size:70%
Wes Morgan built his gin
in the early '90s
05:59.692 --> 06:02.562 align:left position:15%,start line:83% size:75%
to meet the growing demand
from Piedmont cotton farmers.
06:02.662 --> 06:04.564 align:left position:87.5%,start line:5% size:2.5%
♪
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The seeds have to be removed
from the cotton fiber.
06:07.967 --> 06:11.170 align:left position:17.5%,start line:83% size:72.5%
A process folks used to do
so laboriously by hand
06:11.270 --> 06:13.172 align:left position:20%,start line:89% size:70%
is now done by a machine
06:13.272 --> 06:15.441 align:left position:25%,start line:83% size:65%
that revolutionized
the cotton industry.
06:15.541 --> 06:16.876 align:left position:35%,start line:83% size:55%
(man)
In the 1700s,
06:16.976 --> 06:18.945 align:left position:30%,start line:83% size:60%
a guy by the name
of Eli Whitney
06:19.045 --> 06:21.247 align:left position:22.5%,start line:83% size:67.5%
came up with saw blades
in between some ribs
06:21.347 --> 06:23.549 align:left position:17.5%,start line:83% size:72.5%
and came up with
the modern-day cotton gin.
06:23.649 --> 06:25.852 align:left position:15%,start line:83% size:75%
You know, the process
hasn't really changed a lot,
06:25.952 --> 06:27.453 align:left position:20%,start line:89% size:70%
but what that allowed is,
06:27.553 --> 06:30.022 align:left position:32.5%,start line:5% size:57.5%
where a person could do
a few pounds per day,
06:30.123 --> 06:32.759 align:left position:22.5%,start line:5% size:67.5%
now this machine can do
hundreds of pounds per day,
06:32.859 --> 06:35.528 align:left position:15%,start line:83% size:75%
and now we actually do
thousands of pounds per hour.
06:35.628 --> 06:37.397 align:left position:25%,start line:89% size:65%
[contemplative score]
06:37.497 --> 06:39.966 align:left position:20%,start line:83% size:70%
When we bring the cotton
in from the field,
06:40.066 --> 06:42.235 align:left position:27.5%,start line:83% size:62.5%
we weigh each load
as it comes in.
06:42.335 --> 06:45.338 align:left position:22.5%,start line:83% size:67.5%
This module here
is about 20,000 pounds.
06:45.438 --> 06:47.240 align:left position:22.5%,start line:83% size:67.5%
There's probably
about 15 finished bales
06:47.340 --> 06:48.875 align:left position:27.5%,start line:89% size:62.5%
of cotton in here.
06:48.975 --> 06:53.513 align:left position:15%,start line:83% size:75%
When we start processin', uh,
we take those covers off.
06:53.613 --> 06:55.815 align:left position:30%,start line:83% size:60%
In the first part
of the process,
06:55.915 --> 06:59.051 align:left position:25%,start line:83% size:65%
the cotton
is cleaned and dried.
06:59.152 --> 07:01.053 align:left position:30%,start line:83% size:60%
In the middle
of the building,
07:01.154 --> 07:03.689 align:left position:30%,start line:83% size:60%
we actually have
the gin itself...
07:03.790 --> 07:05.691 align:left position:87.5%,start line:5% size:2.5%
♪
07:05.792 --> 07:08.494 align:left position:20%,start line:83% size:70%
'fore we actually remove
the seed and the fiber.
07:08.594 --> 07:10.496 align:left position:87.5%,start line:5% size:2.5%
♪
07:10.596 --> 07:13.032 align:left position:20%,start line:83% size:70%
The seeds get blown over
to another building,
07:13.132 --> 07:17.036 align:left position:17.5%,start line:83% size:72.5%
sent off for cattle feed
or possibly cottonseed oil.
07:17.136 --> 07:19.972 align:left position:20%,start line:83% size:70%
And then the lint goes on
to some lint cleaners,
07:20.072 --> 07:23.309 align:left position:20%,start line:83% size:70%
and then we take it over
to our bale press,
07:23.409 --> 07:25.678 align:left position:27.5%,start line:83% size:62.5%
which we package
in 500-pound bales.
07:25.778 --> 07:28.047 align:left position:27.5%,start line:83% size:62.5%
Then we'll process
12, 13 hours a day,
07:28.147 --> 07:29.482 align:left position:32.5%,start line:89% size:57.5%
six days a week
07:29.582 --> 07:31.384 align:left position:20%,start line:83% size:70%
from usually
the beginning of October
07:31.484 --> 07:32.952 align:left position:20%,start line:89% size:70%
through around Christmas.
07:33.052 --> 07:35.021 align:left position:25%,start line:83% size:65%
We would love
for all of our cotton
07:35.121 --> 07:37.323 align:left position:20%,start line:83% size:70%
to stay in North Carolina
and become a totally
07:37.423 --> 07:39.058 align:left position:17.5%,start line:83% size:72.5%
made-in-the-Carolinas-type
product.
07:39.158 --> 07:40.493 align:left position:20%,start line:89% size:70%
That's not gonna happen,
07:40.593 --> 07:42.795 align:left position:22.5%,start line:83% size:67.5%
but if we can at least
get it started.
07:42.895 --> 07:44.664 align:left position:22.5%,start line:83% size:67.5%
You have a lotta people
that say,
07:44.764 --> 07:47.467 align:left position:12.5%,start line:83% size:77.5%
"Sure, I'd love to buy a shirt
made in North Carolina,"
07:47.567 --> 07:49.936 align:left position:22.5%,start line:83% size:67.5%
and so this
is trying to fill that.
07:50.036 --> 07:51.537 align:left position:25%,start line:83% size:65%
And then,
whenever Mark's ready
07:51.637 --> 07:54.073 align:left position:15%,start line:83% size:75%
at Hill Spinning,
we'll ship the cotton to him
07:54.173 --> 07:55.842 align:left position:22.5%,start line:89% size:67.5%
so he can make the yarn
07:55.942 --> 07:57.944 align:left position:25%,start line:83% size:65%
and take it on
to the next process.
07:58.044 --> 08:00.012 align:left position:22.5%,start line:77% size:67.5%
(narrator)
All of this
used to be commonplace
08:00.112 --> 08:02.215 align:left position:25%,start line:83% size:65%
back in the days
when cotton provided
08:02.315 --> 08:04.851 align:left position:22.5%,start line:83% size:67.5%
thousands of jobs
and millions of dollars
08:04.951 --> 08:08.354 align:left position:25%,start line:89% size:65%
for local economies.
08:08.454 --> 08:10.089 align:left position:15%,start line:83% size:75%
(man)
Growin' up in North Carolina,
08:10.189 --> 08:13.693 align:left position:17.5%,start line:83% size:72.5%
I remember every town, just
about, had a textile plant.
08:13.793 --> 08:15.761 align:left position:20%,start line:83% size:70%
Tremendous amount of 'em
were cotton mills.
08:15.862 --> 08:17.797 align:left position:17.5%,start line:89% size:72.5%
They'd go on and on and on
08:17.897 --> 08:20.366 align:left position:25%,start line:83% size:65%
all across the state
of North Carolina.
08:20.466 --> 08:25.271 align:left position:12.5%,start line:83% size:77.5%
There's very few of us left
that do this type of business.
08:25.371 --> 08:28.908 align:left position:12.5%,start line:77% size:77.5%
(narrator)
Yet there are hopeful signs
of resurgence and perseverance
08:29.008 --> 08:32.512 align:left position:17.5%,start line:83% size:72.5%
here and there...
in places like Thomasville.
08:32.612 --> 08:36.382 align:left position:17.5%,start line:83% size:72.5%
[train horn blowing
and crossing bell ringing]
08:36.482 --> 08:39.519 align:left position:27.5%,start line:77% size:62.5%
(man)
We actually started
back in the '40s
08:39.619 --> 08:42.121 align:left position:22.5%,start line:83% size:67.5%
when our grandfather
started making hosiery.
08:42.221 --> 08:46.492 align:left position:15%,start line:83% size:75%
Attached to the hosiery mill,
he built Hill Spinning Mill.
08:46.592 --> 08:48.895 align:left position:20%,start line:83% size:70%
Just over
the last 10 to 12 years,
08:48.995 --> 08:50.897 align:left position:30%,start line:83% size:60%
we have closed
our hosiery mill
08:50.997 --> 08:52.598 align:left position:22.5%,start line:89% size:67.5%
mainly due to imports,
08:52.698 --> 08:56.435 align:left position:17.5%,start line:83% size:72.5%
and now the only thing left
is the cotton mill.
08:56.536 --> 08:59.572 align:left position:17.5%,start line:83% size:72.5%
The bigger guys,
they go for the big volume.
08:59.672 --> 09:01.541 align:left position:22.5%,start line:83% size:67.5%
Well, we cannot compete
with that.
09:01.641 --> 09:03.242 align:left position:20%,start line:89% size:70%
Because we are so small,
09:03.342 --> 09:06.145 align:left position:17.5%,start line:83% size:72.5%
we are able to do
a lot of the small orders,
09:06.245 --> 09:07.747 align:left position:25%,start line:89% size:65%
just like the example
09:07.847 --> 09:10.216 align:left position:20%,start line:83% size:70%
of the Cotton
of the Carolinas program.
09:10.316 --> 09:12.318 align:left position:25%,start line:89% size:65%
[contemplative score]
09:12.418 --> 09:15.521 align:left position:15%,start line:83% size:75%
And we bring that cotton in,
and we do the opening.
09:15.621 --> 09:19.358 align:left position:27.5%,start line:83% size:62.5%
We do the cleaning;
we do the blending.
09:19.458 --> 09:21.093 align:left position:20%,start line:89% size:70%
Just like makin' a cake,
09:21.193 --> 09:23.429 align:left position:27.5%,start line:83% size:62.5%
you wanna make sure
it's well mixed.
09:23.529 --> 09:26.432 align:left position:15%,start line:83% size:75%
We bring it through our cards
nice and slow.
09:26.532 --> 09:29.268 align:left position:20%,start line:77% size:70%
(narrator)
The result is
a soft, untwisted bundle
09:29.368 --> 09:31.070 align:left position:30%,start line:89% size:60%
called asliver.
09:31.170 --> 09:33.673 align:left position:20%,start line:77% size:70%
(man)
Then we take it
through a drawing process
09:33.773 --> 09:36.475 align:left position:17.5%,start line:83% size:72.5%
which parallels the fibers
and blends the fibers.
09:36.576 --> 09:38.377 align:left position:20%,start line:83% size:70%
(narrator)
With each hypnotic phase,
09:38.477 --> 09:40.313 align:left position:27.5%,start line:83% size:62.5%
the delicate fibers
are joined,
09:40.413 --> 09:42.315 align:left position:20%,start line:89% size:70%
twisted, and drafted down
09:42.415 --> 09:44.617 align:left position:25%,start line:83% size:65%
into a stronger
and smoother product.
09:44.717 --> 09:46.652 align:left position:30%,start line:83% size:60%
The roving frame
drafts the fibers
09:46.752 --> 09:48.220 align:left position:27.5%,start line:89% size:62.5%
from a thick sliver
09:48.321 --> 09:49.956 align:left position:17.5%,start line:89% size:72.5%
down to a much smaller size
09:50.056 --> 09:51.824 align:left position:22.5%,start line:83% size:67.5%
and adds
a small amount of twist
09:51.924 --> 09:54.160 align:left position:27.5%,start line:83% size:62.5%
to help pull it off
the roving bobbin
09:54.260 --> 09:56.963 align:left position:25%,start line:89% size:65%
in the next process.
09:57.063 --> 09:59.699 align:left position:20%,start line:83% size:70%
Ring spinning takes
the roving from a bobbin,
09:59.799 --> 10:02.034 align:left position:25%,start line:83% size:65%
drafts it down
to the desired size,
10:02.134 --> 10:05.037 align:left position:22.5%,start line:83% size:67.5%
puts the desired amount
of twist into the yarn,
10:05.137 --> 10:07.773 align:left position:25%,start line:83% size:65%
and then winds it
on a spinning bobbin.
10:07.873 --> 10:09.775 align:left position:15%,start line:83% size:75%
(man)
We still have some equipment
10:09.875 --> 10:12.111 align:left position:27.5%,start line:83% size:62.5%
that is original
from our start-up.
10:12.211 --> 10:14.580 align:left position:22.5%,start line:83% size:67.5%
We have some equipment
that we modernized.
10:14.680 --> 10:17.249 align:left position:17.5%,start line:83% size:72.5%
Over the years,
we have stayed in business
10:17.350 --> 10:19.619 align:left position:15%,start line:83% size:75%
by purchasing used equipment
from other mills
10:19.719 --> 10:21.354 align:left position:30%,start line:83% size:60%
that have gone
out of business,
10:21.454 --> 10:24.624 align:left position:20%,start line:83% size:70%
used the parts off of it
to keep our cost down,
10:24.724 --> 10:28.227 align:left position:15%,start line:83% size:75%
and that's part of the reason
why we're still here.
10:28.327 --> 10:30.997 align:left position:25%,start line:83% size:65%
We feel an obligation
to our family name,
10:31.097 --> 10:33.866 align:left position:20%,start line:83% size:70%
to our employees,
and even to our community
10:33.966 --> 10:38.304 align:left position:22.5%,start line:83% size:67.5%
to keep these positions
and these jobs running.
10:38.404 --> 10:40.606 align:left position:22.5%,start line:77% size:67.5%
(Eric)
If you're creating jobs
in your community
10:40.706 --> 10:43.142 align:left position:22.5%,start line:83% size:67.5%
and that money is spent
back in your community,
10:43.242 --> 10:44.777 align:left position:20%,start line:89% size:70%
then it just multiplies.
10:44.877 --> 10:46.646 align:left position:22.5%,start line:83% size:67.5%
Typically, they say,
a dollar spent locally
10:46.746 --> 10:48.314 align:left position:22.5%,start line:89% size:67.5%
will bounce seven times
10:48.414 --> 10:50.750 align:left position:25%,start line:83% size:65%
compared to a dollar
at a big-box store.
10:50.850 --> 10:52.752 align:left position:22.5%,start line:83% size:67.5%
Then most of that money
is going
10:52.852 --> 10:55.755 align:left position:20%,start line:83% size:70%
out of not only the state
but out of the country
10:55.855 --> 11:00.426 align:left position:17.5%,start line:83% size:72.5%
because they are products
that aren't produced here.
11:00.526 --> 11:02.628 align:left position:17.5%,start line:5% size:72.5%
(narrator)
Hemingway, South Carolina,
11:02.728 --> 11:05.464 align:left position:22.5%,start line:5% size:67.5%
not unlike other
old Carolina mill towns
11:05.564 --> 11:06.932 align:left position:25%,start line:83% size:65%
with their diminished
populations
11:07.033 --> 11:08.601 align:left position:15%,start line:89% size:75%
and shuttered storefronts...
11:08.701 --> 11:10.603 align:left position:20%,start line:83% size:70%
[echoing
electronic guitar melody]
11:10.703 --> 11:12.872 align:left position:17.5%,start line:89% size:72.5%
but there is hope here too,
11:12.972 --> 11:16.409 align:left position:20%,start line:83% size:70%
thanks to Piedmont cotton
and Hemingway Apparel.
11:16.509 --> 11:18.744 align:left position:22.5%,start line:83% size:67.5%
(man)
Every employee you got
11:18.844 --> 11:22.615 align:left position:17.5%,start line:83% size:72.5%
is probably creatin' a job
for somebody else.
11:22.715 --> 11:27.053 align:left position:15%,start line:83% size:75%
So it's not just that you've
got 50, 55 employees.
11:27.153 --> 11:30.523 align:left position:17.5%,start line:83% size:72.5%
Those employees create jobs
for other people.
11:30.623 --> 11:34.193 align:left position:20%,start line:77% size:70%
(narrator)
Since 1978, Jack Marsh
has overseen the process
11:34.293 --> 11:37.363 align:left position:17.5%,start line:83% size:72.5%
of cutting and sewing
knitted fabric into apparel
11:37.463 --> 11:40.633 align:left position:25%,start line:83% size:65%
by the skilled hands
of people like these.
11:40.733 --> 11:42.835 align:left position:17.5%,start line:89% size:72.5%
But the lure of lower costs
11:42.935 --> 11:46.105 align:left position:12.5%,start line:83% size:77.5%
once nearly tempted Jack
to take his business offshore.
11:46.205 --> 11:48.908 align:left position:20%,start line:77% size:70%
(Jack)
I went, and I looked
at different countries--
11:49.008 --> 11:50.543 align:left position:35%,start line:89% size:55%
spent weeks.
11:50.643 --> 11:53.045 align:left position:25%,start line:83% size:65%
A lot of it
was in South America.
11:53.145 --> 11:56.515 align:left position:17.5%,start line:83% size:72.5%
But I came back home,
and I told my wife; I said,
11:56.615 --> 11:59.318 align:left position:35%,start line:5% size:55%
"If it's gonna sell
in this country,
11:59.418 --> 12:02.855 align:left position:35%,start line:5% size:55%
then I'ma make it
in this country."
12:02.955 --> 12:04.490 align:left position:22.5%,start line:89% size:67.5%
If you stop and think,
12:04.590 --> 12:06.859 align:left position:25%,start line:83% size:65%
you buy a garment
that's made in China,
12:06.959 --> 12:10.196 align:left position:27.5%,start line:83% size:62.5%
Pakistan, or India
or wherever.
12:10.296 --> 12:13.799 align:left position:25%,start line:83% size:65%
How do you know
what was in that product?
12:13.899 --> 12:16.302 align:left position:22.5%,start line:89% size:67.5%
[upbeat soft rock tune]
12:16.402 --> 12:24.944 align:left position:87.5%,start line:5% size:2.5%
♪
12:25.044 --> 12:27.246 align:left position:22.5%,start line:83% size:67.5%
(Eric)
This is where we print
12:27.346 --> 12:29.448 align:left position:17.5%,start line:83% size:72.5%
the Cotton of the Carolinas
T-shirts.
12:29.548 --> 12:31.450 align:left position:87.5%,start line:5% size:2.5%
♪
12:31.550 --> 12:33.285 align:left position:27.5%,start line:5% size:62.5%
But what makes it
uniquely different
12:33.385 --> 12:35.020 align:left position:15%,start line:5% size:75%
when you come to TS Designs,
12:35.121 --> 12:37.790 align:left position:22.5%,start line:83% size:67.5%
you're just gonna see
a lotta white T-shirts.
12:37.890 --> 12:40.359 align:left position:20%,start line:89% size:70%
We print white T-shirts.
12:40.459 --> 12:42.094 align:left position:22.5%,start line:83% size:67.5%
The way
most T-shirts are done,
12:42.194 --> 12:44.163 align:left position:17.5%,start line:83% size:72.5%
where they knit the fabric,
dye the fabric,
12:44.263 --> 12:45.765 align:left position:20%,start line:89% size:70%
cut and sew the T-shirt,
12:45.865 --> 12:47.633 align:left position:20%,start line:83% size:70%
and then print
with this plastic resin,
12:47.733 --> 12:49.502 align:left position:20%,start line:83% size:70%
what you're feeling there
is plastisol ink,
12:49.602 --> 12:51.570 align:left position:22.5%,start line:83% size:67.5%
and not only
does it crack and peel
12:51.670 --> 12:53.339 align:left position:27.5%,start line:83% size:62.5%
when it's hot
in the summertime,
12:53.439 --> 12:55.341 align:left position:27.5%,start line:83% size:62.5%
it contains PVC,
polyvinyl chloride,
12:55.441 --> 12:56.709 align:left position:25%,start line:89% size:65%
and phthalates,
12:56.809 --> 12:59.411 align:left position:15%,start line:83% size:75%
things we don't need
in the environment.
12:59.512 --> 13:02.748 align:left position:22.5%,start line:83% size:67.5%
We developed a process
called "rehance."
13:02.848 --> 13:04.683 align:left position:20%,start line:89% size:70%
We take a white T-shirt.
13:04.784 --> 13:06.418 align:left position:22.5%,start line:89% size:67.5%
We put a print on that.
13:06.519 --> 13:09.755 align:left position:12.5%,start line:83% size:77.5%
You end up with a print in
the fabric, not on the fabric,
13:09.855 --> 13:11.590 align:left position:32.5%,start line:83% size:57.5%
doesn't crack,
doesn't peel.
13:11.690 --> 13:14.193 align:left position:87.5%,start line:5% size:2.5%
♪
13:14.293 --> 13:16.729 align:left position:22.5%,start line:83% size:67.5%
We go about five miles
down the road
13:16.829 --> 13:18.297 align:left position:27.5%,start line:89% size:62.5%
to another facility
13:18.397 --> 13:20.833 align:left position:20%,start line:83% size:70%
which used to manufacture
and dye socks.
13:20.933 --> 13:22.835 align:left position:87.5%,start line:5% size:2.5%
♪
13:22.935 --> 13:25.237 align:left position:17.5%,start line:83% size:72.5%
And it's about
a four- to six-hour process
13:25.337 --> 13:27.006 align:left position:15%,start line:89% size:75%
of takin' that white T-shirt
13:27.106 --> 13:28.707 align:left position:35%,start line:83% size:55%
and creating
a red T-shirt
13:28.808 --> 13:30.776 align:left position:27.5%,start line:83% size:62.5%
or a black T-shirt,
blue T-shirt.
13:30.876 --> 13:34.446 align:left position:15%,start line:77% size:75%
(narrator)
The process uses water-based,
nontoxic inks and dyes
13:34.547 --> 13:36.916 align:left position:20%,start line:83% size:70%
that are
environmentally friendly.
13:37.016 --> 13:38.517 align:left position:22.5%,start line:83% size:67.5%
(Eric)
People that are buying
13:38.617 --> 13:40.252 align:left position:22.5%,start line:83% size:67.5%
the Cotton
of the Carolina shirts
13:40.352 --> 13:42.822 align:left position:17.5%,start line:83% size:72.5%
are coming to us--
they want it for an event.
13:42.922 --> 13:44.557 align:left position:10%,start line:5% size:80%
They want it for a business,
13:44.657 --> 13:46.492 align:left position:25%,start line:5% size:65%
but there was nobody
out there generating
13:46.592 --> 13:50.329 align:left position:17.5%,start line:5% size:72.5%
just North Carolina-themed
graphics.
13:50.429 --> 13:52.331 align:left position:25%,start line:83% size:65%
And David
and his partner Derek
13:52.431 --> 13:54.500 align:left position:25%,start line:83% size:65%
came to me and says,
you know,
13:54.600 --> 13:57.236 align:left position:22.5%,start line:83% size:67.5%
"We would like to start
filling that niche."
13:57.336 --> 13:58.971 align:left position:27.5%,start line:83% size:62.5%
Mindful Supply
is a great partner
13:59.071 --> 14:00.706 align:left position:25%,start line:83% size:65%
to help
take what we're doing
14:00.806 --> 14:02.208 align:left position:25%,start line:83% size:65%
from a manufacturing
perspective
14:02.308 --> 14:05.010 align:left position:22.5%,start line:83% size:67.5%
and get it out there
to the retail consumer.
14:05.110 --> 14:07.012 align:left position:15%,start line:83% size:75%
(narrator)
Both Mindful Supply founders
14:07.112 --> 14:09.348 align:left position:22.5%,start line:83% size:67.5%
have backgrounds
in design and textiles,
14:09.448 --> 14:11.417 align:left position:32.5%,start line:83% size:57.5%
so their shirts
are inspired,
14:11.517 --> 14:14.253 align:left position:22.5%,start line:83% size:67.5%
full of Southern pride,
and in demand.
14:14.353 --> 14:16.856 align:left position:20%,start line:83% size:70%
They've also
been witnesses to change
14:16.956 --> 14:19.425 align:left position:25%,start line:83% size:65%
as production shifted
rapidly offshore.
14:19.525 --> 14:22.161 align:left position:25%,start line:77% size:65%
(man)
What we like to call
disposable clothing
14:22.261 --> 14:23.529 align:left position:30%,start line:89% size:60%
kinda came along.
14:23.629 --> 14:25.965 align:left position:25%,start line:83% size:65%
You know, with that,
labor is cheap,
14:26.065 --> 14:27.633 align:left position:30%,start line:83% size:60%
and clothing
was even cheaper.
14:27.733 --> 14:29.134 align:left position:20%,start line:89% size:70%
Mix that with retailers,
14:29.235 --> 14:31.570 align:left position:15%,start line:83% size:75%
and they're gonna
give consumers a cheap price,
14:31.670 --> 14:34.240 align:left position:17.5%,start line:83% size:72.5%
but they're gonna give 'em
a cheap T-shirt.
14:34.340 --> 14:36.575 align:left position:25%,start line:83% size:65%
But I think
now there's been a--
14:36.675 --> 14:39.778 align:left position:15%,start line:83% size:75%
a huge resurgence
in well-made, quality goods,
14:39.879 --> 14:43.449 align:left position:17.5%,start line:5% size:72.5%
and it's all about knowin'
where your goods are from
14:43.549 --> 14:46.385 align:left position:37.5%,start line:5% size:52.5%
and how it lines up
with your values.
14:46.485 --> 14:48.254 align:left position:30%,start line:77% size:60%
(narrator)
Mindful Supply
wants you to know
14:48.354 --> 14:50.189 align:left position:17.5%,start line:89% size:72.5%
where your shirt came from.
14:50.289 --> 14:52.825 align:left position:22.5%,start line:83% size:67.5%
Just check out
the code on the label.
14:52.925 --> 14:55.561 align:left position:20%,start line:77% size:70%
(David)
And that code
is linked to a Web site,
14:55.661 --> 14:57.563 align:left position:15%,start line:89% size:75%
and you can track your shirt
14:57.663 --> 15:00.499 align:left position:20%,start line:83% size:70%
based on the color thread
that's in the hem.
15:00.599 --> 15:03.869 align:left position:20%,start line:83% size:70%
From that, you can kinda see
exactly who made it for you.
15:03.969 --> 15:05.671 align:left position:17.5%,start line:83% size:72.5%
[electric fiddle leads
energetic guitar strumming]
15:05.771 --> 15:07.406 align:left position:22.5%,start line:83% size:67.5%
(Eric)
We give you a picture.
15:07.506 --> 15:09.141 align:left position:17.5%,start line:89% size:72.5%
We give you a phone number.
15:09.241 --> 15:10.876 align:left position:27.5%,start line:83% size:62.5%
We give you
a physical address,
15:10.976 --> 15:12.645 align:left position:17.5%,start line:89% size:72.5%
and we give you an e-mail.
15:12.745 --> 15:14.179 align:left position:22.5%,start line:89% size:67.5%
It's the only apparel--
15:14.280 --> 15:17.917 align:left position:10%,start line:83% size:80%
the only T-shirt that has
that amount of transparency.
15:18.017 --> 15:20.085 align:left position:87.5%,start line:5% size:2.5%
♪
15:20.185 --> 15:22.187 align:left position:30%,start line:83% size:60%
Any major brand
you can think of
15:22.288 --> 15:24.790 align:left position:15%,start line:83% size:75%
most likely will not be made
in this country.
15:24.890 --> 15:28.327 align:left position:15%,start line:83% size:75%
So imagine you wanted
to go see that supply chain.
15:28.427 --> 15:31.664 align:left position:15%,start line:83% size:75%
You might as well
go ahead and take weeks off,
15:31.764 --> 15:35.067 align:left position:17.5%,start line:83% size:72.5%
buy lots of plane tickets,
and fly around the world.
15:35.167 --> 15:37.870 align:left position:15%,start line:83% size:75%
With Cotton of the Carolinas,
it makes for a long day,
15:37.970 --> 15:39.872 align:left position:25%,start line:89% size:65%
but you get in a car
15:39.972 --> 15:42.107 align:left position:27.5%,start line:83% size:62.5%
and touch everybody
in the supply chain
15:42.207 --> 15:45.678 align:left position:32.5%,start line:83% size:57.5%
in one day
in two states.
15:45.778 --> 15:48.013 align:left position:20%,start line:77% size:70%
(Ronnie)
This Cotton
of the Carolinas project,
15:48.113 --> 15:51.016 align:left position:20%,start line:83% size:70%
it's not but a small part
of our business,
15:51.116 --> 15:53.919 align:left position:12.5%,start line:83% size:77.5%
but I'm proud
to be a part of it
15:54.019 --> 15:56.322 align:left position:17.5%,start line:83% size:72.5%
because we're all dependent
on each other.
15:56.422 --> 15:58.457 align:left position:25%,start line:89% size:65%
[mellow arrangement]
15:58.557 --> 16:01.427 align:left position:15%,start line:77% size:75%
(Wes)
Just because you can make
a T-shirt in another country
16:01.527 --> 16:03.963 align:left position:25%,start line:83% size:65%
and get it back here
and make it cheaper
16:04.063 --> 16:07.866 align:left position:35%,start line:83% size:55%
doesn't necessarily
make it the best idea.
16:07.967 --> 16:10.436 align:left position:27.5%,start line:77% size:62.5%
(man)
Textiles is alive
in North Carolina.
16:10.536 --> 16:15.307 align:left position:15%,start line:83% size:75%
We do make a quality product
and tend to stand by it.
16:15.407 --> 16:18.177 align:left position:87.5%,start line:5% size:2.5%
♪
16:18.277 --> 16:20.045 align:left position:22.5%,start line:83% size:67.5%
(Jack)
I just firmly believe--
16:20.145 --> 16:22.181 align:left position:27.5%,start line:89% size:62.5%
I was born American.
16:22.281 --> 16:24.316 align:left position:27.5%,start line:89% size:62.5%
I need to buy American.
16:25.584 --> 16:27.586 align:left position:22.5%,start line:83% size:67.5%
(David)
It's the same as food.
16:27.686 --> 16:30.356 align:left position:17.5%,start line:83% size:72.5%
People want to know
what they're digesting, uh.
16:30.456 --> 16:33.158 align:left position:32.5%,start line:83% size:57.5%
People now want to know
what they're wearing.
16:33.258 --> 16:35.861 align:left position:87.5%,start line:5% size:2.5%
♪
16:35.961 --> 16:38.230 align:left position:22.5%,start line:5% size:67.5%
(Eric)
At the end of the day,
16:38.330 --> 16:40.399 align:left position:30%,start line:5% size:60%
we, the consumer,
drive this ship.
16:40.499 --> 16:42.134 align:left position:27.5%,start line:83% size:62.5%
We're gonna open up
our wallet.
16:42.234 --> 16:45.270 align:left position:12.5%,start line:83% size:77.5%
We're gonna open up our purse,
and we're gonna buy something.
16:45.371 --> 16:46.638 align:left position:50%,start line:89% size:40%
Cool, thank you.
16:46.739 --> 16:48.707 align:left position:17.5%,start line:83% size:72.5%
(Eric)
It could be a tank of gas.
16:48.807 --> 16:52.277 align:left position:15%,start line:83% size:75%
It could be a cup of coffee;
it could be a pair of shoes.
16:52.378 --> 16:53.712 align:left position:62.5%,start line:83% size:27.5%
Oh, this is
perfect.
16:53.812 --> 16:55.781 align:left position:20%,start line:83% size:70%
And it starts
with being aware...
16:55.881 --> 16:57.716 align:left position:52.5%,start line:83% size:37.5%
This was grown
in Nash County.
16:57.816 --> 16:59.585 align:left position:27.5%,start line:77% size:62.5%
(Eric)
...by looking
at where's it made
16:59.685 --> 17:01.186 align:left position:27.5%,start line:89% size:62.5%
and how is it made.
17:01.286 --> 17:03.255 align:left position:27.5%,start line:77% size:62.5%
(woman)
Yeah, it's grown
in North Carolina.
17:03.355 --> 17:04.923 align:left position:55%,start line:83% size:35%
North Carolina
cotton!
17:05.024 --> 17:07.326 align:left position:30%,start line:77% size:60%
(Eric)
If we don't look
at that label,
17:07.426 --> 17:10.329 align:left position:17.5%,start line:83% size:72.5%
then don't be surprised
where your product's made.
17:10.429 --> 17:13.632 align:left position:87.5%,start line:5% size:2.5%
♪
17:13.732 --> 17:16.335 align:left position:27.5%,start line:89% size:62.5%
[crickets buzzing]
17:19.972 --> 17:22.541 align:left position:15%,start line:89% size:75%
[bright acoustic guitar tune]
17:22.641 --> 17:27.613 align:left position:87.5%,start line:5% size:2.5%
♪
17:27.713 --> 17:30.349 align:left position:12.5%,start line:83% size:77.5%
(narrator)
Fishing is a hopeful endeavor.
17:30.449 --> 17:31.717 align:left position:32.5%,start line:89% size:57.5%
Think about it.
17:31.817 --> 17:33.552 align:left position:27.5%,start line:83% size:62.5%
You enter
into nature's realm
17:33.652 --> 17:34.920 align:left position:22.5%,start line:89% size:67.5%
with great expectation,
17:35.020 --> 17:37.923 align:left position:17.5%,start line:83% size:72.5%
even if your fishing
is limited to a farm pond.
17:38.023 --> 17:40.125 align:left position:27.5%,start line:83% size:62.5%
And there you make
sort of a bargain
17:40.225 --> 17:41.493 align:left position:30%,start line:89% size:60%
with the Divine,
17:41.593 --> 17:43.829 align:left position:17.5%,start line:83% size:72.5%
who will loan you His fish
for a while
17:43.929 --> 17:45.564 align:left position:22.5%,start line:89% size:67.5%
just for the fun of it,
17:45.664 --> 17:47.166 align:left position:27.5%,start line:83% size:62.5%
although one could
easily conclude
17:47.266 --> 17:50.269 align:left position:12.5%,start line:83% size:77.5%
that the fish aren't having
nearly as much fun as you are,
17:50.369 --> 17:53.472 align:left position:15%,start line:83% size:75%
especially if you get to fish
on a warm spring afternoon
17:53.572 --> 17:55.374 align:left position:27.5%,start line:89% size:62.5%
with your grandson.
17:55.974 --> 17:58.544 align:left position:30%,start line:83% size:60%
For Duane Raver,
fishing and fish
17:58.644 --> 18:01.480 align:left position:20%,start line:83% size:70%
have been his way of life
and vocation
18:01.580 --> 18:03.415 align:left position:25%,start line:89% size:65%
for a very long time.
18:03.515 --> 18:05.684 align:left position:27.5%,start line:83% size:62.5%
He's been catching
and painting fish
18:05.784 --> 18:07.886 align:left position:17.5%,start line:89% size:72.5%
for going on eight decades.
18:07.986 --> 18:11.390 align:left position:87.5%,start line:5% size:2.5%
♪
18:11.490 --> 18:14.126 align:left position:17.5%,start line:83% size:72.5%
If you've ever seen
magazine covers like these
18:14.226 --> 18:15.494 align:left position:32.5%,start line:89% size:57.5%
over the years,
18:15.594 --> 18:17.830 align:left position:12.5%,start line:89% size:77.5%
you've seen Duane Raver's art.
18:17.930 --> 18:19.832 align:left position:87.5%,start line:5% size:2.5%
♪
18:19.932 --> 18:22.568 align:left position:17.5%,start line:83% size:72.5%
It's little wonder
that a fish just like this
18:22.668 --> 18:24.670 align:left position:27.5%,start line:83% size:62.5%
could find its way
first onto canvas
18:24.770 --> 18:26.872 align:left position:25%,start line:89% size:65%
and then into print,
18:26.972 --> 18:30.676 align:left position:17.5%,start line:83% size:72.5%
and wonder more that Duane
got into art at all
18:30.776 --> 18:32.744 align:left position:17.5%,start line:83% size:72.5%
after hearing what
his high school art teacher
18:32.845 --> 18:34.913 align:left position:20%,start line:89% size:70%
had to say back in Iowa.
18:35.013 --> 18:36.748 align:left position:25%,start line:83% size:65%
"Mr. Raver,
I just don't believe
18:36.849 --> 18:39.618 align:left position:25%,start line:83% size:65%
you've got a--
a future in artwork."
18:39.718 --> 18:41.053 align:left position:32.5%,start line:83% size:57.5%
(narrator)
Clearly he did,
18:41.153 --> 18:43.889 align:left position:20%,start line:83% size:70%
but it took awhile
for him togetthe idea.
18:43.989 --> 18:46.058 align:left position:22.5%,start line:83% size:67.5%
(Raver)
I was really surprised
18:46.158 --> 18:47.659 align:left position:20%,start line:89% size:70%
that I had that ability.
18:47.759 --> 18:51.263 align:left position:15%,start line:83% size:75%
I thought the kid
right next to me in the desk
18:51.363 --> 18:54.199 align:left position:17.5%,start line:83% size:72.5%
could do exactly
the same thing I could do.
18:54.299 --> 18:57.369 align:left position:12.5%,start line:83% size:77.5%
Well, obviously,
it was a gift that I was given
18:57.469 --> 19:00.572 align:left position:25%,start line:83% size:65%
that most kids there
did not have.
19:00.672 --> 19:04.243 align:left position:22.5%,start line:83% size:67.5%
I remember the one, uh,
that I got paid for.
19:04.343 --> 19:06.812 align:left position:27.5%,start line:83% size:62.5%
The first--
my first assignment
19:06.912 --> 19:09.381 align:left position:12.5%,start line:89% size:77.5%
was theFin and Feather News,
19:09.481 --> 19:12.885 align:left position:22.5%,start line:83% size:67.5%
in Lufkin, Texas,
and I got five dollars.
19:12.985 --> 19:17.189 align:left position:17.5%,start line:83% size:72.5%
I think that must have been
about 1946 or '7,
19:17.289 --> 19:19.057 align:left position:25%,start line:83% size:65%
and I thought,
"Whoa! That's great."
19:19.158 --> 19:23.262 align:left position:17.5%,start line:83% size:72.5%
So that was my introduction
to professional artwork.
19:23.362 --> 19:24.763 align:left position:37.5%,start line:83% size:52.5%
(narrator)
By 1949,
19:24.863 --> 19:27.199 align:left position:20%,start line:83% size:70%
Duane had finished school
with a degree
19:27.299 --> 19:29.801 align:left position:22.5%,start line:83% size:67.5%
in fishery management
from Iowa State College
19:29.902 --> 19:32.604 align:left position:25%,start line:83% size:65%
and was ready
to tackle real life.
19:32.704 --> 19:36.008 align:left position:22.5%,start line:83% size:67.5%
Got a call one day
from North Carolina.
19:36.108 --> 19:37.709 align:left position:22.5%,start line:89% size:67.5%
Friend of mine, uh--
19:37.809 --> 19:39.878 align:left position:25%,start line:83% size:65%
we had sort of
a mutual agreement
19:39.978 --> 19:43.415 align:left position:12.5%,start line:83% size:77.5%
that if he got a job
that I might be interested in,
19:43.515 --> 19:45.751 align:left position:22.5%,start line:83% size:67.5%
uh, he'd let me know,
and vice versa.
19:45.851 --> 19:47.686 align:left position:17.5%,start line:89% size:72.5%
Well, he was first to call.
19:47.786 --> 19:52.891 align:left position:15%,start line:83% size:75%
"I'm leaving North Carolina;
come down and take my job."
19:52.991 --> 19:55.260 align:left position:22.5%,start line:83% size:67.5%
The Wildlife Commission
was only, uh,
19:55.360 --> 19:58.864 align:left position:22.5%,start line:83% size:67.5%
two or three years old
and kind of an infancy,
19:58.964 --> 20:00.732 align:left position:30%,start line:83% size:60%
and certainly,
the fish division
20:00.832 --> 20:03.735 align:left position:25%,start line:83% size:65%
needed a lot of, um,
organization.
20:03.835 --> 20:06.371 align:left position:30%,start line:77% size:60%
(narrator)
The new Tar Heel
got right to work
20:06.471 --> 20:09.007 align:left position:12.5%,start line:83% size:77.5%
taking stock of fish
in North Carolina's reservoirs
20:09.107 --> 20:11.243 align:left position:25%,start line:83% size:65%
and as it turned out,
got to work
20:11.343 --> 20:14.613 align:left position:12.5%,start line:83% size:77.5%
helping put together
the Commission's new magazine.
20:14.713 --> 20:17.449 align:left position:20%,start line:77% size:70%
(man)
I think, for a long time,
Duanewasthe magazine.
20:17.549 --> 20:18.884 align:left position:30%,start line:5% size:60%
I mean, Duane literally,
20:18.984 --> 20:20.252 align:left position:45%,start line:5% size:45%
for some years,
20:20.352 --> 20:22.120 align:left position:42.5%,start line:5% size:47.5%
did everything
there was to do
20:22.221 --> 20:23.789 align:left position:30%,start line:89% size:60%
for the magazine.
20:23.889 --> 20:26.124 align:left position:15%,start line:89% size:75%
Duane would paint the covers.
20:26.225 --> 20:28.427 align:left position:15%,start line:89% size:75%
He would paint illustrations
20:28.527 --> 20:30.762 align:left position:30%,start line:83% size:60%
for the inside
of the magazine.
20:30.862 --> 20:34.132 align:left position:15%,start line:83% size:75%
He would, uh,
literally paste up the pages
20:34.233 --> 20:35.400 align:left position:37.5%,start line:89% size:52.5%
uh, when--
20:35.500 --> 20:37.869 align:left position:20%,start line:83% size:70%
when, you know,
pages had to be pasted up
20:37.970 --> 20:40.072 align:left position:15%,start line:83% size:75%
and then shot,
and the negatives, uh, were--
20:40.172 --> 20:41.974 align:left position:30%,start line:89% size:60%
were printed, um.
20:42.074 --> 20:43.342 align:left position:25%,start line:89% size:65%
Duane did everything.
20:43.442 --> 20:46.545 align:left position:20%,start line:83% size:70%
I mean, I think, really,
Duane made this magazine.
20:46.645 --> 20:49.915 align:left position:35%,start line:83% size:55%
I think his paintings
made this magazine.
20:50.015 --> 20:52.918 align:left position:17.5%,start line:83% size:72.5%
(Raver)
I strive for accuracy--hah!
20:53.018 --> 20:55.921 align:left position:22.5%,start line:83% size:67.5%
What comes to mind
was a cover that I did
20:56.021 --> 20:59.725 align:left position:17.5%,start line:83% size:72.5%
for theWildlifemagazine
of a turkey gobbler.
20:59.825 --> 21:02.594 align:left position:27.5%,start line:83% size:62.5%
And, uh,
it got in print,
21:02.694 --> 21:08.066 align:left position:17.5%,start line:83% size:72.5%
and about two weeks later,
I got a, uh--a communiqué
21:08.166 --> 21:10.669 align:left position:22.5%,start line:83% size:67.5%
from a turkey hunter
in Florida.
21:10.769 --> 21:13.338 align:left position:10%,start line:83% size:80%
"Mr. Raver,
that's a nice gobbler on there,
21:13.438 --> 21:17.342 align:left position:15%,start line:83% size:75%
but it's the only I ever saw
that didn't have any spurs."
21:17.442 --> 21:21.713 align:left position:22.5%,start line:83% size:67.5%
I had not put the spurs
on the gobbler,
21:21.813 --> 21:24.316 align:left position:25%,start line:83% size:65%
so that was obviously
in print,
21:24.416 --> 21:26.752 align:left position:25%,start line:83% size:65%
and I'll never live--
live it down,
21:26.852 --> 21:29.254 align:left position:27.5%,start line:83% size:62.5%
and so I've made
some mistakes, um,
21:29.354 --> 21:30.756 align:left position:25%,start line:89% size:65%
in my checkered past.
21:30.856 --> 21:32.624 align:left position:25%,start line:83% size:65%
There's no question
about that.
21:32.724 --> 21:34.092 align:left position:25%,start line:83% size:65%
(narrator)
After his retirement
21:34.192 --> 21:36.695 align:left position:15%,start line:83% size:75%
from the Wildlife Commission
in 1979,
21:36.795 --> 21:38.864 align:left position:22.5%,start line:83% size:67.5%
Raver launched himself
full time
21:38.964 --> 21:40.399 align:left position:20%,start line:89% size:70%
into the freelance world.
21:40.499 --> 21:42.401 align:left position:87.5%,start line:5% size:2.5%
♪
21:42.501 --> 21:44.703 align:left position:20%,start line:77% size:70%
(Raver)
Fishes of the Southeast
United States--
21:44.803 --> 21:46.972 align:left position:20%,start line:89% size:70%
we did 150 illustrations,
21:47.072 --> 21:49.308 align:left position:25%,start line:83% size:65%
both fresh
and saltwater there.
21:49.408 --> 21:52.811 align:left position:17.5%,start line:83% size:72.5%
Whoa, those have been used
and used and used,
21:52.911 --> 21:54.813 align:left position:32.5%,start line:89% size:57.5%
which is great.
21:54.913 --> 21:56.415 align:left position:25%,start line:83% size:65%
(narrator)
Despite his success,
21:56.515 --> 21:58.450 align:left position:32.5%,start line:83% size:57.5%
Duane sometimes
seems to agree,
21:58.550 --> 21:59.885 align:left position:30%,start line:89% size:60%
at least in part,
21:59.985 --> 22:01.620 align:left position:25%,start line:83% size:65%
with his high school
art teacher
22:01.720 --> 22:04.456 align:left position:20%,start line:83% size:70%
that he can paint this,
but he can't paint that,
22:04.556 --> 22:07.993 align:left position:22.5%,start line:83% size:67.5%
and he doesn't consider
himself an artist.
22:08.093 --> 22:11.963 align:left position:25%,start line:77% size:65%
(Raver)
I--I classify myself
as an illustrator
22:12.064 --> 22:14.966 align:left position:15%,start line:89% size:75%
as opposed to an artist, um.
22:15.067 --> 22:16.401 align:left position:30%,start line:89% size:60%
Now, you may say,
22:16.501 --> 22:18.403 align:left position:25%,start line:83% size:65%
Well, I don't see
the differentiation.
22:18.503 --> 22:20.872 align:left position:35%,start line:83% size:55%
Well, uh,
there is, uh,
22:20.972 --> 22:23.308 align:left position:27.5%,start line:83% size:62.5%
certainly,
in my judgment, uh,
22:23.408 --> 22:25.911 align:left position:12.5%,start line:89% size:77.5%
considerable difference there.
22:26.011 --> 22:27.913 align:left position:22.5%,start line:89% size:67.5%
I cannot do abstracts.
22:28.013 --> 22:30.582 align:left position:25%,start line:89% size:65%
I don't do portraits.
22:30.682 --> 22:34.986 align:left position:20%,start line:83% size:70%
I had to learn
to do, um, waterfowl, um.
22:35.087 --> 22:36.254 align:left position:40%,start line:89% size:50%
Demand--
22:36.355 --> 22:38.123 align:left position:30%,start line:83% size:60%
"Hey, can you do
a goose painting
22:38.223 --> 22:39.558 align:left position:25%,start line:89% size:65%
or a duck painting?"
22:39.658 --> 22:41.159 align:left position:22.5%,start line:89% size:67.5%
"Well, yeah I can try,"
22:41.259 --> 22:44.229 align:left position:17.5%,start line:83% size:72.5%
and that took a while to--
to develop that.
22:44.329 --> 22:45.964 align:left position:27.5%,start line:89% size:62.5%
I was so into fish
22:46.064 --> 22:49.968 align:left position:25%,start line:83% size:65%
that anything else
was a real challenge.
22:50.068 --> 22:53.839 align:left position:15%,start line:83% size:75%
I simply had to learn--
and I'm still learning there,
22:53.939 --> 22:58.343 align:left position:12.5%,start line:83% size:77.5%
so--whoa--after, whatever,
70-some years just to be sure.
22:58.443 --> 23:02.114 align:left position:17.5%,start line:83% size:72.5%
Now, every day, I--
I learn something, I hope.
23:02.214 --> 23:04.416 align:left position:27.5%,start line:77% size:62.5%
(narrator)
This ever-learning,
ever-fresh artist
23:04.516 --> 23:06.985 align:left position:20%,start line:83% size:70%
has plenty of opportunity
to hone his technique
23:07.085 --> 23:08.987 align:left position:27.5%,start line:83% size:62.5%
and paint even more
new subjects
23:09.087 --> 23:12.657 align:left position:15%,start line:83% size:75%
because his daughter Diane
operates a taxidermy business
23:12.758 --> 23:16.228 align:left position:15%,start line:83% size:75%
as part
of their Wake County studio.
23:16.328 --> 23:19.331 align:left position:12.5%,start line:5% size:77.5%
Well, I do remember,
he would work--
23:19.431 --> 23:20.699 align:left position:17.5%,start line:5% size:72.5%
paint at night
23:20.799 --> 23:24.436 align:left position:10%,start line:5% size:80%
when he would come home
from work, so, um,
23:24.536 --> 23:27.906 align:left position:10%,start line:83% size:80%
I would spend time there
in his--in his workroom,
23:28.006 --> 23:31.410 align:left position:10%,start line:83% size:80%
and he may have had a--
a duck wing, um,
23:31.510 --> 23:33.745 align:left position:12.5%,start line:83% size:77.5%
those kinds of things
that he was workin' on.
23:33.845 --> 23:36.181 align:left position:22.5%,start line:83% size:67.5%
So that's a very early
memory for me.
23:36.281 --> 23:38.250 align:left position:25%,start line:77% size:65%
(narrator)
And that's not
the only difference.
23:38.350 --> 23:41.253 align:left position:20%,start line:83% size:70%
Having Diane so close by
has been a blessing...
23:41.353 --> 23:42.921 align:left position:37.5%,start line:89% size:52.5%
both ways.
23:43.021 --> 23:44.456 align:left position:37.5%,start line:83% size:52.5%
(Braswell)
It's great.
23:44.556 --> 23:48.226 align:left position:20%,start line:83% size:70%
He works in this section,
and I work downstairs
23:48.326 --> 23:50.295 align:left position:27.5%,start line:89% size:62.5%
in my section, um.
23:50.395 --> 23:54.299 align:left position:17.5%,start line:83% size:72.5%
Even though we work, maybe,
together all day long,
23:54.399 --> 23:58.437 align:left position:17.5%,start line:83% size:72.5%
we may not have a whole lot
of interaction some days,
23:58.537 --> 24:00.038 align:left position:25%,start line:89% size:65%
and then other days,
24:00.138 --> 24:04.843 align:left position:22.5%,start line:83% size:67.5%
he'll advise me
on bill color of ducks
24:04.943 --> 24:10.081 align:left position:20%,start line:83% size:70%
or, uh, habitat material,
things like that
24:10.182 --> 24:12.818 align:left position:32.5%,start line:83% size:57.5%
that he's, uh--
helps me with.
24:12.918 --> 24:15.086 align:left position:20%,start line:83% size:70%
I've done a lot
of commercial deer heads
24:15.187 --> 24:18.190 align:left position:32.5%,start line:83% size:57.5%
over the years,
but my, um--
24:18.290 --> 24:21.393 align:left position:17.5%,start line:83% size:72.5%
my preference
was always with waterfowl.
24:21.493 --> 24:23.795 align:left position:27.5%,start line:83% size:62.5%
There's so many
different species,
24:23.895 --> 24:27.299 align:left position:22.5%,start line:83% size:67.5%
different poses--
flying, standing, uh--
24:27.399 --> 24:29.334 align:left position:22.5%,start line:89% size:67.5%
a lot more interesting.
24:29.434 --> 24:31.336 align:left position:87.5%,start line:5% size:2.5%
♪
24:31.436 --> 24:34.206 align:left position:20%,start line:77% size:70%
(narrator)
Both father and daughter
consult the real thing
24:34.306 --> 24:35.740 align:left position:27.5%,start line:89% size:62.5%
from time to time,
24:35.841 --> 24:37.742 align:left position:30%,start line:83% size:60%
including a stash
of bird wings
24:37.843 --> 24:40.278 align:left position:27.5%,start line:83% size:62.5%
Duane keeps
in a file cabinet.
24:40.378 --> 24:42.380 align:left position:22.5%,start line:83% size:67.5%
When painting something
as elaborate
24:42.481 --> 24:44.983 align:left position:20%,start line:83% size:70%
and finely detailed
as this mother wood duck
24:45.083 --> 24:46.351 align:left position:27.5%,start line:89% size:62.5%
and her hatchlings,
24:46.451 --> 24:48.887 align:left position:25%,start line:83% size:65%
he often refers
to actual specimens,
24:48.987 --> 24:52.457 align:left position:25%,start line:83% size:65%
much like Audubon did
for his life studies.
24:52.557 --> 24:54.459 align:left position:87.5%,start line:5% size:2.5%
♪
24:54.559 --> 24:56.828 align:left position:27.5%,start line:83% size:62.5%
Now let's finish up
with a story
24:56.928 --> 24:59.097 align:left position:20%,start line:89% size:70%
plus a keen observation.
25:00.265 --> 25:02.501 align:left position:42.5%,start line:5% size:47.5%
This is an original
watercoloring
25:02.601 --> 25:05.270 align:left position:20%,start line:5% size:70%
that Duane Raver did in 1946
25:05.370 --> 25:08.406 align:left position:35%,start line:5% size:55%
when he was a student
at Iowa State College.
25:08.507 --> 25:10.475 align:left position:20%,start line:89% size:70%
And this was found in a--
25:10.575 --> 25:13.044 align:left position:27.5%,start line:83% size:62.5%
in a--a pile
of belongings, uh,
25:13.144 --> 25:16.948 align:left position:15%,start line:83% size:75%
from one of his college mates
back in--in those days.
25:17.048 --> 25:18.783 align:left position:35%,start line:89% size:55%
And, uh, the daughter
25:18.884 --> 25:21.152 align:left position:37.5%,start line:83% size:52.5%
of the college friend
found this,
25:21.253 --> 25:23.622 align:left position:40%,start line:83% size:50%
didn't know
who Duane Raver was,
25:23.722 --> 25:24.990 align:left position:42.5%,start line:89% size:47.5%
googled the name,
25:25.090 --> 25:27.325 align:left position:22.5%,start line:83% size:67.5%
and found out
that he was an artist and--
25:27.425 --> 25:29.494 align:left position:27.5%,start line:83% size:62.5%
and an illustrator
famous in North Carolina,
25:29.594 --> 25:31.263 align:left position:35%,start line:89% size:55%
contacted Duane, and--
25:31.363 --> 25:34.032 align:left position:22.5%,start line:83% size:67.5%
and asked what to do
with this original artwork.
25:34.132 --> 25:35.300 align:left position:47.5%,start line:89% size:42.5%
Duane said,
25:35.400 --> 25:37.168 align:left position:30%,start line:83% size:60%
"Send it to the Wildlife
Resources Commission,
25:37.269 --> 25:39.037 align:left position:40%,start line:83% size:50%
and they'll be proud
to display it,"
25:39.137 --> 25:41.172 align:left position:37.5%,start line:83% size:52.5%
and this is one
of our proudest items
25:41.273 --> 25:44.042 align:left position:42.5%,start line:83% size:47.5%
we're glad to have
from, uh, 1946.
25:44.142 --> 25:47.312 align:left position:22.5%,start line:83% size:67.5%
Even today, uh,
when I go across the state,
25:47.412 --> 25:49.481 align:left position:37.5%,start line:83% size:52.5%
or sometimes people
will call in
25:49.581 --> 25:51.449 align:left position:35%,start line:89% size:55%
or send a letter in,
25:51.550 --> 25:53.919 align:left position:20%,start line:83% size:70%
and they will talk about
seeing Duane's paintings
25:54.019 --> 25:55.987 align:left position:20%,start line:83% size:70%
on the cover
when they were growin' up
25:56.087 --> 25:58.056 align:left position:17.5%,start line:83% size:72.5%
or the fact that they have
Duane's paintings
25:58.156 --> 25:59.491 align:left position:27.5%,start line:89% size:62.5%
in their house now,
25:59.591 --> 26:02.193 align:left position:25%,start line:83% size:65%
and how much pleasure
they get from that,
26:02.294 --> 26:04.696 align:left position:15%,start line:83% size:75%
and I--
I think a large part of that
26:04.796 --> 26:08.233 align:left position:17.5%,start line:83% size:72.5%
goes back to them seein'
those paintings on a cover
26:08.333 --> 26:09.834 align:left position:20%,start line:89% size:70%
when they were children,
26:09.935 --> 26:13.238 align:left position:30%,start line:83% size:60%
and, you know,
Duane's paintings
26:13.338 --> 26:18.577 align:left position:20%,start line:83% size:70%
evoke, I think, a nostalgia,
uh, for those people.
26:18.677 --> 26:21.079 align:left position:22.5%,start line:83% size:67.5%
I--I mean,
I know they do for me.
26:21.179 --> 26:22.814 align:left position:27.5%,start line:83% size:62.5%
It's hard to think
about wildlife
26:22.914 --> 26:24.182 align:left position:30%,start line:89% size:60%
in North Carolina
26:24.282 --> 26:26.451 align:left position:27.5%,start line:83% size:62.5%
and not think
about Duane Raver.
26:26.551 --> 26:28.587 align:left position:25%,start line:83% size:65%
[harmonica concludes
guitar tune]
26:28.687 --> 26:30.789 align:left position:87.5%,start line:5% size:2.5%
♪
26:33.491 --> 26:35.493 align:left position:30%,start line:89% size:60%
[insects buzzing]
26:41.333 --> 26:43.902 align:left position:22.5%,start line:83% size:67.5%
[echoing
electric guitar score]
26:44.002 --> 26:52.177 align:left position:87.5%,start line:5% size:2.5%
♪
26:52.277 --> 27:00.919 align:left position:87.5%,start line:5% size:2.5%
♪
27:01.019 --> 27:02.988 align:left position:27.5%,start line:89% size:62.5%
[percussion joins]
27:03.088 --> 27:18.003 align:left position:87.5%,start line:5% size:2.5%
♪
27:18.103 --> 27:28.046 align:left position:87.5%,start line:5% size:2.5%
♪
27:28.146 --> 27:30.048 align:left position:32.5%,start line:83% size:57.5%
Caption Editors
Will Halman & C.A. Satterfield
27:30.148 --> 27:33.385 align:left position:25%,start line:83% size:65%
Caption Perfect, Inc.
CaptionPerfect.com
27:33.485 --> 27:39.858 align:left position:87.5%,start line:5% size:2.5%
♪
27:39.958 --> 27:42.594 align:left position:87.5%,start line:5% size:2.5%
(announcer)
To subscribe
toOur Statemagazine,
27:42.694 --> 27:46.431 align:left position:22.5%,start line:5% size:67.5%
visit the Web site
ourstate.com or call...
27:50.935 --> 27:53.471 align:left position:25%,start line:83% size:65%
[strings support
gentle piano melody]
27:53.571 --> 27:56.975 align:left position:20%,start line:83% size:70%
From the time BB&T
opened its doors in 1872
27:57.075 --> 27:58.576 align:left position:22.5%,start line:89% size:67.5%
in the town of Wilson,
27:58.677 --> 28:00.712 align:left position:17.5%,start line:83% size:72.5%
we've supported
the people and communities
28:00.812 --> 28:02.147 align:left position:30%,start line:89% size:60%
of North Carolina
28:02.247 --> 28:05.283 align:left position:15%,start line:83% size:75%
from the Outer Banks
to the Blue Ridge Mountains.
28:05.383 --> 28:08.186 align:left position:22.5%,start line:83% size:67.5%
We've been in business
for 136 years,
28:08.286 --> 28:11.256 align:left position:20%,start line:83% size:70%
making us the oldest bank
in North Carolina.
28:11.356 --> 28:13.158 align:left position:25%,start line:83% size:65%
We're proud
of this distinction,
28:13.258 --> 28:15.060 align:left position:20%,start line:89% size:70%
and we're also very proud
28:15.160 --> 28:17.696 align:left position:27.5%,start line:83% size:62.5%
to provide funding
forOur State.
28:17.796 --> 28:19.898 align:left position:87.5%,start line:5% size:2.5%
♪
28:20.899 --> 28:22.901 align:left position:20%,start line:83% size:70%
Quality public television
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28:23.001 --> 28:24.402 align:left position:25%,start line:83% size:65%
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28:24.502 --> 28:26.004 align:left position:25%,start line:89% size:65%
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28:26.104 --> 28:30.308 align:left position:17.5%,start line:83% size:72.5%
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