1 00:00:12,300 --> 00:00:13,300 There you are. 2 00:00:13,533 --> 00:00:15,333 I know. I'm sorry. It took me a while to catch up. 3 00:00:15,333 --> 00:00:17,600 I just need to see the rest a couple of times. 4 00:00:18,333 --> 00:00:19,300 So what's up? 5 00:00:19,300 --> 00:00:21,433 That's up. Front. 6 00:00:21,433 --> 00:00:23,300 That the billboard? 7 00:00:23,300 --> 00:00:25,300 Oh, what about it? 8 00:00:25,300 --> 00:00:26,166 DVDs. 9 00:00:26,566 --> 00:00:28,533 I wonder how to make billboards. 10 00:00:28,533 --> 00:00:31,166 And I want to make advertising so large. 11 00:00:31,633 --> 00:00:34,500 And I wonder how to get them up there. 12 00:00:34,500 --> 00:00:36,500 Well, I guess I need to try to find Lamar. 13 00:00:36,500 --> 00:00:37,466 Cool. 14 00:00:37,700 --> 00:00:40,100 Lamar, you know the name that's on all the signs 15 00:00:40,866 --> 00:00:42,133 but you just hang here. 16 00:00:42,133 --> 00:00:43,733 I'll be right back. 17 00:00:46,500 --> 00:00:48,800 Man. There are billboards everywhere, 18 00:00:49,366 --> 00:00:52,200 but I don't see anybody working on the outside 19 00:00:56,766 --> 00:00:58,733 Hey, uh, I'm sorry to barge in on you 20 00:00:58,733 --> 00:01:01,300 like this, but, uh, my name's Steve, and I, uh, 21 00:01:01,566 --> 00:01:04,700 I do a television show called Eye Wonder, and friend of mine 22 00:01:04,700 --> 00:01:05,200 was curious 23 00:01:05,933 --> 00:01:08,300 about how billboards are made, but I can't find any. 24 00:01:08,300 --> 00:01:09,900 You guys do make billboards here. 25 00:01:09,900 --> 00:01:12,200 Billboards are especially welcome to Lamar Advertising. 26 00:01:12,200 --> 00:01:13,833 Thank you very much. I'm Scott Shopping. 27 00:01:13,833 --> 00:01:15,100 This is at a moment. Hi. 28 00:01:15,100 --> 00:01:16,933 How you know? Nice to meet you. 29 00:01:16,933 --> 00:01:18,066 What are you guys working on? 30 00:01:18,066 --> 00:01:19,266 Are you guys working on a billboard? 31 00:01:19,266 --> 00:01:20,433 We're working on a billboard. 32 00:01:20,433 --> 00:01:22,566 We'll try to tell you what the process entails. 33 00:01:22,966 --> 00:01:25,833 We've got a blank template that are account executives. 34 00:01:25,833 --> 00:01:28,300 You want to fill in the top into a particular customer, 35 00:01:28,766 --> 00:01:30,633 they then will gather information 36 00:01:30,633 --> 00:01:32,333 about what the customer's needs are 37 00:01:32,333 --> 00:01:35,100 and come back with a very rough thumbnail sketch 38 00:01:35,700 --> 00:01:36,766 and give it to Adam 39 00:01:37,066 --> 00:01:39,233 so that he can literally create a billboard on his computer. 40 00:01:39,566 --> 00:01:40,200 Okay. 41 00:01:40,666 --> 00:01:42,166 From there, they they already have decided 42 00:01:42,166 --> 00:01:44,566 they like the design. Or how does that work? 43 00:01:44,566 --> 00:01:47,000 We'll take the actual billboard itself. 44 00:01:47,000 --> 00:01:48,333 Oh, wow. It's like a little billboard. 45 00:01:48,333 --> 00:01:50,300 That's a miniature tool so that we can 46 00:01:50,300 --> 00:01:52,500 take it to the client and get their approval. 47 00:01:52,900 --> 00:01:54,900 Make sure they're satisfied with the design 48 00:01:54,900 --> 00:01:58,566 and then we will take that and put it on this 49 00:01:58,566 --> 00:02:01,666 or send it via email to the printing source. 50 00:02:01,666 --> 00:02:04,366 Really? You email it to them and they print it up. You bet. 51 00:02:04,366 --> 00:02:06,900 So you actually have some bigger billboard somewhere here? 52 00:02:06,900 --> 00:02:08,366 We sure do. They're hidden in the back. 53 00:02:08,366 --> 00:02:10,100 Do you think I can see. Why not go check them out. 54 00:02:10,100 --> 00:02:10,766 Thanks a lot. 55 00:02:14,233 --> 00:02:15,800 So this is a billboard. 56 00:02:15,800 --> 00:02:17,133 This is a billboard that just happens 57 00:02:17,133 --> 00:02:18,666 to be inside our warehouse. 58 00:02:18,666 --> 00:02:20,666 Okay. Well, how big is this? 59 00:02:20,666 --> 00:02:23,766 That is 370 square feet 60 00:02:23,766 --> 00:02:26,033 from 36 feet wide. 61 00:02:26,500 --> 00:02:28,466 Okay. What is it actually made up? 62 00:02:28,466 --> 00:02:30,166 I mean, what is this material that would or. 63 00:02:30,166 --> 00:02:32,500 This is that vinyl substrate underneath it. 64 00:02:32,500 --> 00:02:34,866 There's a metal section, so you can hear the metal 65 00:02:34,866 --> 00:02:35,666 underneath it. 66 00:02:36,066 --> 00:02:38,533 It's like a large copper canvas that's stretched 67 00:02:38,533 --> 00:02:41,933 out over the side of the metal sections underneath it. 68 00:02:42,266 --> 00:02:44,733 Well, how did they get the image on to the vinyl? 69 00:02:44,733 --> 00:02:48,133 Well, if you can see this, you can see a dot pattern. 70 00:02:48,133 --> 00:02:50,766 And this is basically computer generated. 71 00:02:50,766 --> 00:02:52,733 There are various companies that do this. 72 00:02:52,733 --> 00:02:55,033 If you look at it very closely, it's a blurred image. 73 00:02:55,433 --> 00:02:57,833 And of course, when you think about billboards, 74 00:02:58,100 --> 00:03:00,233 they're not meant to be viewed close up 75 00:03:00,233 --> 00:03:02,900 through meant to be viewed far away. 76 00:03:02,900 --> 00:03:04,133 At a distance. 77 00:03:04,133 --> 00:03:06,333 Everything gets crystal clear. 78 00:03:06,333 --> 00:03:08,266 Wow. That is really neat. 79 00:03:08,266 --> 00:03:12,300 Now, there are all billboards printed on this vinyl substrate. 80 00:03:12,533 --> 00:03:13,833 Now we've got 81 00:03:13,833 --> 00:03:16,200 about half of our billboards with the vinyl substrate. 82 00:03:16,200 --> 00:03:18,500 The other half actually have a paper substrate. 83 00:03:18,500 --> 00:03:20,566 To use out. Here. We certainly do. 84 00:03:20,566 --> 00:03:22,333 Can we see that? Sure. Let's go see that now. Great. 85 00:03:27,500 --> 00:03:28,533 Cool. 86 00:03:28,533 --> 00:03:30,333 What is this technique called? 87 00:03:30,333 --> 00:03:32,333 This is gluing poster paper 88 00:03:32,333 --> 00:03:34,400 This is a completely different substrate. 89 00:03:34,400 --> 00:03:36,600 This is a paper product compared to the vinyl 90 00:03:36,600 --> 00:03:38,000 we looked at earlier. Right. 91 00:03:38,000 --> 00:03:41,000 We pull it through this machine, and this is a storage space 92 00:03:41,000 --> 00:03:44,300 to tear the base glue Really nice and slimy. Wow. 93 00:03:44,300 --> 00:03:47,933 Good adhesive qualities, but something that also won't 94 00:03:48,133 --> 00:03:50,366 stay stuck for a long, long period of time. 95 00:03:50,600 --> 00:03:51,800 Okay, Terry. 96 00:03:52,000 --> 00:03:54,333 Well, we're back here and pull the paper through the machine. 97 00:03:54,600 --> 00:03:55,933 Glue it put up in banks. 98 00:03:55,933 --> 00:03:57,566 Our fellows will take it in our truck 99 00:03:57,566 --> 00:03:59,066 and put it up on a billboard. 100 00:03:59,066 --> 00:04:00,333 Can we see some getting glue? 101 00:04:00,333 --> 00:04:01,600 Absolutely. 102 00:04:10,400 --> 00:04:21,333 I Well, so 103 00:04:21,566 --> 00:04:23,233 why would they use this technique 104 00:04:23,233 --> 00:04:25,266 as opposed to the one you just showed me out there? 105 00:04:25,266 --> 00:04:28,566 Well, this type of time where we sell in 30 day increments 106 00:04:29,133 --> 00:04:32,366 So we need something that can stay stuck for 30 days. 107 00:04:32,366 --> 00:04:34,133 It's not going to face up to 12 months 108 00:04:34,133 --> 00:04:36,833 because we're reselling the advertising space every 30 days. 109 00:04:37,200 --> 00:04:40,033 What you saw Terry do is he took basically enough sheets 110 00:04:40,366 --> 00:04:42,633 to make a 240 square foot billboard. 111 00:04:42,866 --> 00:04:43,566 Okay. 112 00:04:44,200 --> 00:04:46,233 There are ten different shapes that when our guys go out 113 00:04:46,233 --> 00:04:46,800 put together, 114 00:04:46,800 --> 00:04:47,200 just like putting 115 00:04:48,133 --> 00:04:49,500 a jigsaw puzzle together and presto, you get a billboard. 116 00:04:50,233 --> 00:04:52,266 So do you guys printed stuff here in-house? 117 00:04:52,700 --> 00:04:55,533 No, we, we basically go to outside sources 118 00:04:55,533 --> 00:04:58,533 on both the poster paper and the vinyl substrate. 119 00:05:00,266 --> 00:05:02,400 Hey, my name is Steve. 120 00:05:02,400 --> 00:05:03,666 Compared to an L.A. graphic. 121 00:05:03,666 --> 00:05:04,466 Oh, nice to meet you. 122 00:05:04,833 --> 00:05:06,733 I'm trying to find out how billboards are made. 123 00:05:06,733 --> 00:05:08,133 You guys print billboards here? 124 00:05:08,133 --> 00:05:09,000 Yes, we do. 125 00:05:09,366 --> 00:05:11,300 And we print a lot of other sign applications, too. 126 00:05:11,300 --> 00:05:12,200 Cool. 127 00:05:12,733 --> 00:05:16,400 So when you guys get a job in to print for a billboard company, 128 00:05:16,400 --> 00:05:17,733 how does it arrive? 129 00:05:17,733 --> 00:05:21,000 Well, this is a lot like your home printer application. 130 00:05:21,000 --> 00:05:23,500 In fact, you'll see some very large printers here today. 131 00:05:23,733 --> 00:05:26,800 They're nothing more than 16 foot home printers, 132 00:05:27,266 --> 00:05:28,866 but we receive our files, 133 00:05:28,866 --> 00:05:32,133 the electronic transfer from our customers, from 134 00:05:32,133 --> 00:05:36,200 computer type files, our Adobe illustrator, CorelDraw, all EPS. 135 00:05:36,600 --> 00:05:37,866 And they come in to us. 136 00:05:37,866 --> 00:05:40,866 Either the e-mail or are they come to us in advance. 137 00:05:41,233 --> 00:05:43,733 And then we go down into our computer room 138 00:05:44,166 --> 00:05:47,033 where we do the manipulation of the files 139 00:05:47,033 --> 00:05:50,166 to get them ready to go on the the printing machine. 140 00:05:50,166 --> 00:05:52,366 So then once it's ready, they send it to a printer. 141 00:05:52,366 --> 00:05:53,800 Like, like this one over here. Yes. 142 00:05:56,200 --> 00:05:57,033 This looks like 143 00:05:57,033 --> 00:05:57,333 a just 144 00:05:57,666 --> 00:05:58,500 a really large printer 145 00:05:58,933 --> 00:06:00,366 that one would have in their house, just like you're 146 00:06:00,366 --> 00:06:01,733 connected to your PC. 147 00:06:01,733 --> 00:06:05,900 Well, just as we can blow up the image to be 5000 square feet 148 00:06:05,900 --> 00:06:09,233 if you need it, this is really just a blown up printing device 149 00:06:10,033 --> 00:06:11,300 that has the capability 150 00:06:11,300 --> 00:06:14,966 of printing size of this one to 16 foot in length. 151 00:06:15,400 --> 00:06:16,333 So how does it work now? 152 00:06:16,633 --> 00:06:19,233 This is the same vital material that we've seen at 153 00:06:19,766 --> 00:06:21,533 the Billboard factory. 154 00:06:21,533 --> 00:06:23,466 That's correct. So then it just print. 155 00:06:23,466 --> 00:06:26,400 That looks just like the printer in my and my house. 156 00:06:26,733 --> 00:06:28,833 Right. Little more conflict, right? 157 00:06:29,100 --> 00:06:31,266 The inks are a lot more expensive, 158 00:06:31,533 --> 00:06:34,166 but basically the technology is similar. 159 00:06:34,500 --> 00:06:36,866 So explain to me about the resolution here. 160 00:06:36,866 --> 00:06:37,733 Now, I understand 161 00:06:38,166 --> 00:06:39,766 there's a lot of little dots there and it doesn't look 162 00:06:40,000 --> 00:06:42,333 like much of an image from from this point. 163 00:06:42,333 --> 00:06:44,100 Well, that's that's one of the keys 164 00:06:44,100 --> 00:06:45,733 of knowing the sign in the street 165 00:06:45,733 --> 00:06:47,733 is knowing the resolution of your time. 166 00:06:48,066 --> 00:06:51,466 We have machines that can print in the lowest well, that's free 167 00:06:51,900 --> 00:06:54,733 or up as high as $360 for them. 168 00:06:55,233 --> 00:06:57,366 And really, you need to know the application. 169 00:06:57,666 --> 00:06:59,033 The farther away that you're 170 00:06:59,033 --> 00:07:02,366 going to view the sign, the less resolution you need. 171 00:07:02,900 --> 00:07:03,833 That's amazing 172 00:07:03,833 --> 00:07:05,266 that this is going to be a sign 173 00:07:05,266 --> 00:07:07,266 that you can actually read on the highway 174 00:07:07,266 --> 00:07:09,433 that actually someone can actually generate business from. 175 00:07:09,833 --> 00:07:12,033 Correct. Well, thanks a lot for showing you this. 176 00:07:12,033 --> 00:07:13,533 I really appreciate it. And 177 00:07:14,733 --> 00:07:16,366 I'm going to get back to the Billboard factory. 178 00:07:16,366 --> 00:07:19,000 Okay. All right. Good having you 179 00:07:19,600 --> 00:07:21,300 Hey, thanks for send me to the printers. 180 00:07:21,300 --> 00:07:23,233 It was really amazing seeing how the print 181 00:07:23,233 --> 00:07:24,966 on such a large substrate. 182 00:07:24,966 --> 00:07:26,933 Has a fascinating process. And it. Sure. 183 00:07:26,933 --> 00:07:30,533 If in fact, it was this one also printed on the same mechanism. 184 00:07:30,533 --> 00:07:32,000 No, this is actually a little different. 185 00:07:32,000 --> 00:07:35,600 This is usually the style that we had been using for 20 186 00:07:35,600 --> 00:07:37,600 or 30 years. It was hand-painted. 187 00:07:37,600 --> 00:07:39,966 We actually had artists of the hand-painted in our shop. 188 00:07:40,733 --> 00:07:41,533 So someone actually. 189 00:07:41,533 --> 00:07:43,266 Planting. Absolutely. 190 00:07:43,266 --> 00:07:45,533 And we've actually recycled it because this is a customer 191 00:07:45,533 --> 00:07:46,200 that's had 192 00:07:46,666 --> 00:07:48,300 this particular design on different locations 193 00:07:48,300 --> 00:07:49,466 throughout the Columbia community. 194 00:07:49,466 --> 00:07:51,600 So what's going to happen to it now? 195 00:07:51,600 --> 00:07:52,700 I'm going to send you out with Mike 196 00:07:52,700 --> 00:07:53,666 and the operations crew, 197 00:07:53,933 --> 00:07:55,766 and you're actually going to see this being installed 198 00:07:55,766 --> 00:07:57,566 on one of our billboards out on the streets. 199 00:07:57,566 --> 00:07:58,933 Fantastic. Thanks a lot for your help. 200 00:08:00,200 --> 00:08:00,933 Have a great day. 201 00:08:00,933 --> 00:08:01,600 You bet. 202 00:08:04,400 --> 00:08:06,233 Hey, your name's not Mike, is it? 203 00:08:06,233 --> 00:08:07,600 Yes, it is. Hi, I'm Dave. 204 00:08:07,600 --> 00:08:08,400 Mr. al-Zarqawi 205 00:08:09,000 --> 00:08:10,800 sent me out here to see you guys putting up the sign, right, 206 00:08:10,800 --> 00:08:12,533 that I just saw back at your shop. 207 00:08:12,533 --> 00:08:14,166 Where is where is it right now? 208 00:08:14,166 --> 00:08:16,633 Matter of fact, we've already hoisted it to the platform. 209 00:08:16,633 --> 00:08:17,366 Really? 210 00:08:17,366 --> 00:08:18,600 The guys are in the process 211 00:08:18,600 --> 00:08:20,766 of dropping the old one and putting out the new one. 212 00:08:20,766 --> 00:08:22,133 What it consists of those three 213 00:08:22,133 --> 00:08:24,900 guys are two guys at the top, one on the outside platform. 214 00:08:25,233 --> 00:08:26,000 Okay. 215 00:08:26,000 --> 00:08:27,100 The guys go through, 216 00:08:27,100 --> 00:08:28,966 they pull the ratchet straps off, which are. 217 00:08:29,266 --> 00:08:32,033 We have 12 of these ratchet straps across the top 12 218 00:08:32,033 --> 00:08:34,666 across the bottom and three on each side. 219 00:08:35,266 --> 00:08:38,066 There's a three inch pocket sewn into the model. 220 00:08:39,533 --> 00:08:40,400 Three quarter inch grip. 221 00:08:40,666 --> 00:08:43,433 A ball goes in a 12 foot grip of our forearm 222 00:08:43,433 --> 00:08:45,966 on the top or on the bottom one on each side. 223 00:08:46,866 --> 00:08:48,966 They take these loops, they take the grip of our about. 224 00:08:49,600 --> 00:08:51,266 They drop the bomb onto the platform, 225 00:08:51,266 --> 00:08:53,833 get on the platform, rolls it up, throws it off the side. 226 00:08:54,900 --> 00:08:56,900 They get that done, they pull the new vinyl up, 227 00:08:56,900 --> 00:08:57,500 they put raw, 228 00:08:58,166 --> 00:08:59,800 then pull it out to the car and they put 12 of these 229 00:08:59,800 --> 00:09:01,433 back on the top. 230 00:09:01,433 --> 00:09:03,533 The side that put three on each side 231 00:09:03,533 --> 00:09:05,233 and then wrap the bottom up. 232 00:09:05,233 --> 00:09:06,900 So it looks like you guys are just about done. 233 00:09:06,900 --> 00:09:08,400 That's it. That's the way it's done. 234 00:09:08,400 --> 00:09:10,166 All right. Well, I'll let you get back to work. 235 00:09:10,166 --> 00:09:12,333 I really appreciate you explaining it to my TV. 236 00:09:12,333 --> 00:09:12,900 Good to see you. 237 00:09:13,500 --> 00:09:14,333 Good to see you, Will. See you. All right. Bye. 238 00:09:17,166 --> 00:09:19,133 Wow, that was great. 239 00:09:19,133 --> 00:09:21,300 I can't believe what they do. 240 00:09:21,300 --> 00:09:23,300 Just what? Drama city in advertisment. 241 00:09:23,300 --> 00:09:24,600 Yeah, it is pretty amazing. You know what? 242 00:09:24,600 --> 00:09:26,500 Come to think of it. I need a billboard. 243 00:09:26,500 --> 00:09:27,800 I mean, I wonder. Needs one. 244 00:09:27,800 --> 00:09:30,066 I tell you what, you came up with the thumbnail, then I. 245 00:09:30,066 --> 00:09:31,900 Get real DV. Okay. 246 00:09:31,900 --> 00:09:34,366 I wonder if you can answer these questions. 247 00:09:34,733 --> 00:09:35,566 Yeah. 248 00:09:36,100 --> 00:09:38,833 What is the original idea or design for a billboard call? 249 00:09:40,266 --> 00:09:42,866 Billboards are printed on what to materials 250 00:09:44,900 --> 00:09:46,966 What does resolution mean?