WEBVTT

00:10.744 --> 00:11.445
>> SOME PUBLIC TRANSIT RIDERS

00:11.445 --> 00:12.179
ARE COMPLAINING THE LAUNCH OF AT

00:12.179 --> 00:13.213
THE

00:13.213 --> 00:14.815
 CTA NEW

00:14.815 --> 00:15.749
 VENTRA CARD

00:15.749 --> 00:16.783
 SYSTEM

00:16.783 --> 00:17.518
IS A BUMPY RIDE.

00:17.518 --> 00:18.418
HERE WITH

00:18.418 --> 00:20.187
 THE LATEST IS VENTRA

00:20.187 --> 00:22.789
ROLL-OUT AND MORE IS THE

00:22.789 --> 00:23.090
 CTA'S

00:23.090 --> 00:24.591
VICE PRESIDENT OF

00:24.591 --> 00:24.992
 MARKETING.

00:24.992 --> 00:26.226
THANK YOU FOR COMING BACK AND

00:26.226 --> 00:27.394
JOINING US.

00:27.394 --> 00:28.095
>> MY PLEASURE.

00:28.095 --> 00:29.897
>> SO AT THE BEAR'S GAME, ONE OF

00:29.897 --> 00:30.831
THE PRODUCERS IS

00:30.831 --> 00:32.199
 BEHIND SOMEONE

00:32.199 --> 00:34.034
USING HIS VENTRA

00:34.034 --> 00:34.735
 CARD, TRIES

00:34.735 --> 00:35.102
 IT

00:35.102 --> 00:36.303
FOUR TIMES, VERY

00:36.303 --> 00:36.703
 FRUSTRATED.

00:36.703 --> 00:38.372
THERE ARE STILL SOME REAL

00:38.372 --> 00:40.040
PROBLEMS WITH THIS CARD.

00:40.040 --> 00:40.440
RIGHT?

00:40.440 --> 00:41.441
>> THIS ISN'T ACTUALLY.

00:41.441 --> 00:42.643
THE ROTE-OUT HAS

00:42.643 --> 00:44.311
 GONE

00:44.311 --> 00:44.645
 OVERALL

00:44.645 --> 00:47.047
VERY SMOOTH.

00:47.047 --> 00:47.714
WE'VE ALREADY

00:47.714 --> 00:49.116
 RECORDED

00:49.116 --> 00:49.816
3.6 MILLION CAPS OF THE

00:49.816 --> 00:51.318
 SYSTEM

00:51.318 --> 00:52.386
WITH 600,000 VENTRA

00:52.386 --> 00:52.753
 ACCOUNTS

00:52.753 --> 00:53.320
ELECTRIC REGISTER.

00:53.320 --> 00:54.388
THAT'S IS QUICK ADOPTION OF THE

00:54.388 --> 00:55.355
SYSTEM.

00:55.355 --> 00:57.124
THIS IS THE FIRST TIME IN

00:57.124 --> 00:57.424
 ABOUT

00:57.424 --> 00:59.326
20 YEARS THAT THE

00:59.326 --> 01:00.661
 CTA

01:00.661 --> 01:01.295
 CHANGED

01:01.295 --> 01:02.496
THE SYSTEM AND OUR

01:02.496 --> 01:03.630
 PARTNERS

01:03.630 --> 01:06.033
 HAVE

01:06.033 --> 01:06.867
PACE

01:06.867 --> 01:07.534
 HAVE JOINED

01:07.534 --> 01:07.835
 US.

01:07.835 --> 01:09.036
ANY TIME YOU

01:09.036 --> 01:09.670
 DO

01:09.670 --> 01:11.104
 SUCH A LARGE

01:11.104 --> 01:11.839
ROLL-OUT YOU SEE

01:11.839 --> 01:12.172
 ISSUES.

01:12.172 --> 01:13.507
THESE ISSUES WERE

01:13.507 --> 01:13.874
 MINOR.

01:13.874 --> 01:14.641
APPARENTLY THEY'VE AFFECTED JUST

01:14.641 --> 01:15.909
A SMALL AMOUNT OF PEOPLE.

01:15.909 --> 01:17.144
MOST IMPORTANTLY THEY'VE BEEN

01:17.144 --> 01:18.779
ADDRESSED QUICKLY AND IN SOME

01:18.779 --> 01:20.447
CASES THAT VERY

01:20.447 --> 01:20.981
 DAY.

01:20.981 --> 01:22.382
>> IS THERE NO

01:22.382 --> 01:23.784
 LONGER

01:23.784 --> 01:25.185
 A PROBLEM

01:25.185 --> 01:26.753
WITH PEOPLE BEING DOUBLE

01:26.753 --> 01:27.154
CHARGED?

01:27.154 --> 01:27.821
>> THERE NEVER WAS A PROBLEM

01:27.821 --> 01:28.322
WITH THAT.

01:28.322 --> 01:29.656
WHAT PEOPLE ARE REFERRING TO IS

01:29.656 --> 01:30.824
ONE OF ADVANTAGES OF

01:30.824 --> 01:31.959
 THE VENTRA

01:31.959 --> 01:32.292
SYSTEM.

01:32.292 --> 01:33.594
THIS IS AN OPEN SYSTEM.

01:33.594 --> 01:35.395
YOU CAN USE THE VENTRA CARD

01:35.395 --> 01:35.963
 YOU

01:35.963 --> 01:36.964
CAN BUY AT

01:36.964 --> 01:38.365
 RETAILERS BUT YOU CAN

01:38.365 --> 01:40.133
USE

01:40.133 --> 01:40.767
 YOUR OWN PERSONAL CONTACT

01:40.767 --> 01:41.768
WITH DEBIT OR CREDIT.

01:41.768 --> 01:43.070
THE VENTRA SYSTEM ONLY READS

01:43.070 --> 01:43.470
 ONE

01:43.470 --> 01:44.705
OF THOSE CARDS.

01:44.705 --> 01:45.706
SO WE DO

01:45.706 --> 01:46.573
 RECOMMEND THAT RIDERS

01:46.573 --> 01:47.574
TAKE OUT

01:47.574 --> 01:48.575
 THAT CARD.

01:48.575 --> 01:49.810
>> BUT YOU UNDERSTAND THE FRANKS

01:49.810 --> 01:50.677
BECAUSE

01:50.677 --> 01:51.612
 WITH

01:51.612 --> 01:52.212
 THE OTHER CARDS

01:52.212 --> 01:53.680
PEOPLE DIDN'T HAVE TO GET

01:53.680 --> 01:53.981
 ON.

01:53.981 --> 01:55.983
PEOPLE GET ON THE TRAINS AND

01:55.983 --> 01:56.550
BUSES WITH THEIR

01:56.550 --> 01:57.484
 LUNCH AND THE

01:57.484 --> 01:59.019
NOTION HAVING TO PULL IT OUT

01:59.019 --> 02:02.189
SEEMS LIKE A LACK OF

02:02.189 --> 02:02.589
CONVENIENCE.

02:02.589 --> 02:03.690
VENTRA

02:03.690 --> 02:04.892
 IS THE SAME

02:04.892 --> 02:05.425
 SYSTEM AS

02:05.425 --> 02:06.860
CHASE BANK CARD AND THEY DIDN'T

02:06.860 --> 02:07.628
KNOW THAT.

02:07.628 --> 02:08.362
>> WE THINK THERE ARE A NUMBER

02:08.362 --> 02:09.897
OF CONVENIENCES THAT

02:09.897 --> 02:11.265
 CUSTOMERS

02:11.265 --> 02:11.965
ARE SLOWLY

02:11.965 --> 02:12.533
 LEARNING THAT

02:12.533 --> 02:13.000
 THEY

02:13.000 --> 02:14.234
REALIZE ARE A GREAT ADVANTAGE

02:14.234 --> 02:15.569
OVER THE LEGACY

02:15.569 --> 02:16.870
 FARE SYSTEM.

02:16.870 --> 02:17.704
PRIMARILY THE BALANCE

02:17.704 --> 02:18.105
PROTECTION.

02:18.105 --> 02:19.206
IF YOU BUY

02:19.206 --> 02:20.240
 AN OLD STRIPED CARDS

02:20.240 --> 02:21.542
OF TECHNOLOGY THAT'S BEEN AROUND

02:21.542 --> 02:22.576
FOR TWO DECADES

02:22.576 --> 02:23.810
 NOW, SAY YOU

02:23.810 --> 02:24.077
 PUT

02:24.077 --> 02:26.079
$20 ON THAT CARD AND IT FALLS

02:26.079 --> 02:26.880
OUT, THAT MONEY

02:26.880 --> 02:27.581
 IS GONE.

02:27.581 --> 02:29.082
WITH THE VENTRA SYSTEM WITH

02:29.082 --> 02:30.817
 A

02:30.817 --> 02:31.552
REGISTERED

02:31.552 --> 02:33.053
 CARD, THAT VALUE IS

02:33.053 --> 02:33.887
RESTORED.

02:33.887 --> 02:35.622
THERE ARE A NUMBER OF OTHER

02:35.622 --> 02:36.490
CONVENIENCES,

02:36.490 --> 02:39.326
 YOU GET

02:39.326 --> 02:39.693
 ALERTS

02:39.693 --> 02:41.161
ABOUT YOUR CARD.

02:41.161 --> 02:42.829
THINK PEOPLE WILL BECOME

02:42.829 --> 02:43.230
ACCUSTOMED.

02:43.230 --> 02:44.531
THERE'S A

02:44.531 --> 02:45.232
 LEARNING CURVE AND

02:45.232 --> 02:46.567
WE'VE BEEN HEARING A

02:46.567 --> 02:47.201
 LOT OF

02:47.201 --> 02:48.902
POSITIVE FEEDBACK SO FAR.

02:48.902 --> 02:50.370
>> BUT I'LL TELL YOU,

02:50.370 --> 02:50.838
 WE'VE

02:50.838 --> 02:52.005
HEARD A FAIR AMOUNT O

02:52.005 --> 02:53.440
F NEGATIVE,

02:53.440 --> 02:54.308
INCLUDING PEOPLE SAYING

02:54.308 --> 02:55.976
 THEY

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SPEND 20

02:56.510 --> 02:57.444
 MINUTES ON THE PHONE

02:57.444 --> 02:58.645
WITH VENTRA WHEN THEY

02:58.645 --> 02:59.346
 DON'T HAVE

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20 MINUTES IN THAT BUSY

03:00.681 --> 03:01.081
 DAY.

03:01.081 --> 03:02.249
JUST PUT ME IN THE

03:02.249 --> 03:02.783
 ROOM, BECAUSE

03:02.783 --> 03:04.051
YOU WANT TO

03:04.051 --> 03:05.219
 ROLL

03:05.219 --> 03:05.452
 OUT

03:05.452 --> 03:06.286
 THE

03:06.286 --> 03:07.354
SEEMLESS, EVEN THOUGH THERE WILL

03:07.354 --> 03:08.055
BE GLITCHES.

03:08.055 --> 03:09.756
YOU WANT IT TO BE PERFECT IN THE

03:09.756 --> 03:10.123
BEGINNING.

03:10.123 --> 03:11.525
I

03:11.525 --> 03:11.892
 WOULD

03:11.892 --> 03:12.693
 ASSUME THE

03:12.693 --> 03:13.627
 CTA WANTS IT

03:13.627 --> 03:14.761
TO BE PEST, TOO.

03:14.761 --> 03:16.396
PUT ME IN THE ROOM WITH YOU

03:16.396 --> 03:16.830
 GUYS

03:16.830 --> 03:18.298
ON ONE PHONE AND VENTRA ON THE

03:18.298 --> 03:19.700
OTHER ABOUT WHAT YOU SAID

03:19.700 --> 03:20.334
 ABOUT

03:20.334 --> 03:22.002
HOW WELL OR READY THEY

03:22.002 --> 03:22.503
 WERE FOR

03:22.503 --> 03:23.237
PRIME TIME.

03:23.237 --> 03:24.605
>> THAT'S THE REASON WE'VE

03:24.605 --> 03:26.206
 BEEN

03:26.206 --> 03:27.241
DOING A PHASED ROLL-OUT.

03:27.241 --> 03:28.442
WE'VE BEEN TALKING ABOUT

03:28.442 --> 03:29.109
 THIS

03:29.109 --> 03:30.210
FOR OVER TWO

03:30.210 --> 03:30.844
 YEARS NOW.

03:30.844 --> 03:32.646
BY PHASING THE

03:32.646 --> 03:34.047
 ROLL-OUT AND

03:34.047 --> 03:35.182
SLOWLY INTRODUCING CUSTOMERS,

03:35.182 --> 03:36.650
WE'RE TABLE TO GET THROUGH

03:36.650 --> 03:38.018
ISSUES THAT ARE MAINER ISSUES.

03:38.018 --> 03:39.152
FOR EXAMPLE, ONE

03:39.152 --> 03:40.420
 ISSUE ON DAY

03:40.420 --> 03:41.455
ONE CAME OUT

03:41.455 --> 03:42.589
 AT 9:00 IN THE

03:42.589 --> 03:43.957
MORNING AND FIXED BY

03:43.957 --> 03:45.025
 ABOUT

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2:00 OR 3:00 IN THE

03:45.759 --> 03:46.193
 AFTERNOON.

03:46.193 --> 03:47.327
IT IMPACTED A

03:47.327 --> 03:48.228
 SMALL

03:48.228 --> 03:49.396
 AMOUNT OF

03:49.396 --> 03:50.931
CUSTOMERS AND WE WERE ABLE TO

03:50.931 --> 03:51.532
ADDRESS

03:51.532 --> 03:52.232
 IT.

03:52.232 --> 03:53.767
WE HAND A HANDFUL OF

03:53.767 --> 03:54.268
 ISSUES THAT

03:54.268 --> 03:55.302
HAVE IMPACTED A

03:55.302 --> 03:56.136
 FAIRLY NUMBER OF

03:56.136 --> 03:56.603
CUSTOMERS.

03:56.603 --> 03:57.070
>> HOW MANY?

03:57.070 --> 03:58.972
>> I DON'T HAVE A TOTAL COUNT

03:58.972 --> 03:59.940
BECAUSE WE HAVEN'T TALLIED

03:59.940 --> 04:00.307
 THAT.

04:00.307 --> 04:03.243
THERE ARE A NUMBER OF

04:03.243 --> 04:03.977
 WAYS TO

04:03.977 --> 04:04.945
GET THE INFORMATION BUT GET BACK

04:04.945 --> 04:07.347
TO THE NUMBERS YOU LET OFF

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 WITH,

04:08.949 --> 04:10.050
3.9 MILLION TABS IN UNDER

04:10.050 --> 04:10.684
 TEN

04:10.684 --> 04:12.152
DAYS

04:12.152 --> 04:12.653
 WITH 600,000

04:12.653 --> 04:13.520
 VENTRA

04:13.520 --> 04:14.488
ACCOUNTS BEING

04:14.488 --> 04:15.022
 ESTABLISHED.

04:15.022 --> 04:16.256
THAT INDICATES THINGS ARE GOING

04:16.256 --> 04:17.357
AS WE

04:17.357 --> 04:18.025
 ANTICIPATED AND NORM

04:18.025 --> 04:19.126
PEOPLE ARE ENJOYING THE

04:19.126 --> 04:19.826
BENEFITS.

04:19.826 --> 04:20.627
>> SWITCHING GEARS, THERE'S A

04:20.627 --> 04:21.562
LOT OF

04:21.562 --> 04:23.964
 CONTROVERSY ABOUT THE

04:23.964 --> 04:25.465
ASHLAND AVENUE

04:25.465 --> 04:26.667
 RAPID TRANSIT BUS

04:26.667 --> 04:27.734
LANE THAT'S BEING

04:27.734 --> 04:28.135
 DISCUSSED.

04:28.135 --> 04:29.837
THAT WOULD MEAN MOVING THE

04:29.837 --> 04:30.270
 BIG

04:30.270 --> 04:31.839
BEAUTIFUL PLANTERS OUT OF THE

04:31.839 --> 04:32.172
WAY.

04:32.172 --> 04:33.507
THERE'S A BIG CONCERN

04:33.507 --> 04:34.141
 THAT THEY

04:34.141 --> 04:35.809
WON'T BE ABLE TO TURN LEFT

04:35.809 --> 04:36.743
BECAUSE

04:36.743 --> 04:37.878
 OF THAT

04:37.878 --> 04:38.478
 RAPID TRANSIT.

04:38.478 --> 04:39.847
WHAT WILL

04:39.847 --> 04:40.581
 HAPPEN?

04:40.581 --> 04:41.782
>> THE CONCERN IS

04:41.782 --> 04:42.249
MISINFORMATION.

04:42.249 --> 04:43.150
ONE THING YOU MENTION IS NOT

04:43.150 --> 04:43.450
TRUE.

04:43.450 --> 04:44.351
WE

04:44.351 --> 04:45.786
 WON'T BE ABLE TO

04:45.786 --> 04:46.253
 MOVE A

04:46.253 --> 04:47.221
MEDIAN.

04:47.221 --> 04:48.755
THE INFRASTRUCTURE WILL REMAIN.

04:48.755 --> 04:50.290
>> THE AULDERMEN I TALKED TO

04:50.290 --> 04:51.425
BELIEVE YOU WERE

04:51.425 --> 04:53.293
 GOING

04:53.293 --> 04:54.461
 TO.

04:54.461 --> 04:55.128
THAT MISINFORMATION MAY BE

04:55.128 --> 04:55.963
EXISTING AT CITY HALL.

04:55.963 --> 04:57.164
>> WE'VE BEEN WORKING HARD TO

04:57.164 --> 04:58.899
GET IT OUT TO THE PUBLIC AND

04:58.899 --> 05:00.067
PROVIDING THE INFORMATION OF ALL

05:00.067 --> 05:01.034
THE BENEFITS.

05:01.034 --> 05:03.036
>> WHAT ABOUT THE LEFT-HAND

05:03.036 --> 05:03.403
TURN?

05:03.403 --> 05:04.204
>> THAT'S AN ISSUE WE'RE

05:04.204 --> 05:05.072
DISCUSSING NOW.

05:05.072 --> 05:06.840
WE'VE BEEN HAVING A

05:06.840 --> 05:07.074
 NUMBER

05:07.074 --> 05:07.407
 OF

05:07.407 --> 05:08.675
SMALL

05:08.675 --> 05:09.443
 LOCALIZED

05:09.443 --> 05:11.879
 PUBLIC

05:11.879 --> 05:12.412
 MEETINGS.

05:12.412 --> 05:14.147
THERE'S BEEN ONE

05:14.147 --> 05:15.682
 ISSUE THAT'S

05:15.682 --> 05:16.884
EMERGED.

05:16.884 --> 05:18.385
>> WILL IT WEIGH IN AN IMMEDIATE

05:18.385 --> 05:18.752
WAY?

05:18.752 --> 05:20.521
>> THE PUBLIC DECISIONS ALWAYS

05:20.521 --> 05:21.688
WEIGHS IN ABOUT

05:21.688 --> 05:22.122
 NEW

05:22.122 --> 05:23.223
INFRASTRUCTURE.

05:23.223 --> 05:24.324
WHAT WE'VE NOTICED,

05:24.324 --> 05:25.158
 BRT IS A

05:25.158 --> 05:26.593
SYSTEM THAT'S BEEN AROUND FORBES

05:26.593 --> 05:26.927
DECADES.

05:26.927 --> 05:27.961
IT'S BEEN IMPLEMENTED NOT ONLY

05:27.961 --> 05:29.096
IN CITIES ACROSS

05:29.096 --> 05:30.297
 THE COUNTRY BUT

05:30.297 --> 05:31.465
THROUGHOUT THE WORLD.

05:31.465 --> 05:32.766
EACH AND EVERY CASE IT'S

05:32.766 --> 05:33.767
 BEEN A

05:33.767 --> 05:34.868
SUCCESS IN CONVERTING

05:34.868 --> 05:35.769
 PEOPLE TO

05:35.769 --> 05:37.371
TRANSIT USERS,

05:37.371 --> 05:38.572
 ADDRESSING

05:38.572 --> 05:38.972
CONGESTION.

05:38.972 --> 05:40.707
WE THINK THERE'S A GREAT

05:40.707 --> 05:42.075
OPPORTUNITY IN

05:42.075 --> 05:43.010
 ASHLAND AND WE'VE

05:43.010 --> 05:44.378
HEARD A SMALL COURSE

05:44.378 --> 05:45.879
 OF PEOPLE

05:45.879 --> 05:46.413
VOICE DISPLEASURE.

05:46.413 --> 05:47.814
WE WANT TO ENGAGE THAT PUBLIC

05:47.814 --> 05:49.049
AND REALLY GET THE FEEDBACK AND

05:49.049 --> 05:50.284
COME UP WITH A

05:50.284 --> 05:51.185
 PLAN THAT WORKS

05:51.185 --> 05:52.386
FOR THE ENTIRE CITY.

05:52.386 --> 05:53.654
>> VERY FAST, LIKE IS A

05:53.654 --> 05:54.454
 SECONDS,

05:54.454 --> 05:55.756
CTA HAS A SAFETY

05:55.756 --> 05:56.123
 CAMPAIGN.

05:56.123 --> 05:57.291
YOU THINK EVERYBODY

05:57.291 --> 05:57.791
 IS IN FAVOR

05:57.791 --> 05:58.325
OF SAFETY.

05:58.325 --> 05:59.393
THERE ARE PEOPLE WHO ARE MAD

05:59.393 --> 06:00.761
ABOUT THAT, RIGHT CENTURY.

06:00.761 --> 06:01.695
>> IN THE

06:01.695 --> 06:04.531
 THAT I'VE HEARD

06:04.531 --> 06:05.199
 OF.

06:05.199 --> 06:05.832
>> SOMEBODY GOES DOWN THE

06:05.832 --> 06:06.733
TRACKS,

06:06.733 --> 06:08.168
 PICKS UP THEIR CELL

06:08.168 --> 06:08.535
PHONE.

06:08.535 --> 06:10.437
>> WE DON'T WANT PEOPLE TO DO

06:10.437 --> 06:10.804
THAT.

06:10.804 --> 06:11.939
>> EXPERTS SHOULD NOT BE ON THE

06:11.939 --> 06:12.272
TRACKS.

06:12.272 --> 06:13.807
THAT'S WHAT THE SAY CAMPAIGN

06:13.807 --> 06:17.807
FOCUSES O