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>> SOME PUBLIC TRANSIT RIDERS

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ARE COMPLAINING THE LAUNCH OF AT

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THE

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CTA NEW

5
00:00:14,815 --> 00:00:15,749
VENTRA CARD

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SYSTEM

7
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IS A BUMPY RIDE.

8
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HERE WITH

9
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THE LATEST IS VENTRA

10
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ROLL-OUT AND MORE IS THE

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CTA'S

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VICE PRESIDENT OF

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MARKETING.

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THANK YOU FOR COMING BACK AND

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JOINING US.

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>> MY PLEASURE.

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>> SO AT THE BEAR'S GAME, ONE OF

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THE PRODUCERS IS

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BEHIND SOMEONE

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USING HIS VENTRA

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CARD, TRIES

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IT

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FOUR TIMES, VERY

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FRUSTRATED.

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THERE ARE STILL SOME REAL

26
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PROBLEMS WITH THIS CARD.

27
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RIGHT?

28
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>> THIS ISN'T ACTUALLY.

29
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THE ROTE-OUT HAS

30
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GONE

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OVERALL

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VERY SMOOTH.

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WE'VE ALREADY

34
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RECORDED

35
00:00:49,116 --> 00:00:49,816
3.6 MILLION CAPS OF THE

36
00:00:49,816 --> 00:00:51,318
SYSTEM

37
00:00:51,318 --> 00:00:52,386
WITH 600,000 VENTRA

38
00:00:52,386 --> 00:00:52,753
ACCOUNTS

39
00:00:52,753 --> 00:00:53,320
ELECTRIC REGISTER.

40
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THAT'S IS QUICK ADOPTION OF THE

41
00:00:54,388 --> 00:00:55,355
SYSTEM.

42
00:00:55,355 --> 00:00:57,124
THIS IS THE FIRST TIME IN

43
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ABOUT

44
00:00:57,424 --> 00:00:59,326
20 YEARS THAT THE

45
00:00:59,326 --> 00:01:00,661
CTA

46
00:01:00,661 --> 00:01:01,295
CHANGED

47
00:01:01,295 --> 00:01:02,496
THE SYSTEM AND OUR

48
00:01:02,496 --> 00:01:03,630
PARTNERS

49
00:01:03,630 --> 00:01:06,033
HAVE

50
00:01:06,033 --> 00:01:06,867
PACE

51
00:01:06,867 --> 00:01:07,534
HAVE JOINED

52
00:01:07,534 --> 00:01:07,835
US.

53
00:01:07,835 --> 00:01:09,036
ANY TIME YOU

54
00:01:09,036 --> 00:01:09,670
DO

55
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SUCH A LARGE

56
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ROLL-OUT YOU SEE

57
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ISSUES.

58
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THESE ISSUES WERE

59
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MINOR.

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APPARENTLY THEY'VE AFFECTED JUST

61
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A SMALL AMOUNT OF PEOPLE.

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MOST IMPORTANTLY THEY'VE BEEN

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ADDRESSED QUICKLY AND IN SOME

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CASES THAT VERY

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DAY.

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>> IS THERE NO

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LONGER

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A PROBLEM

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00:01:25,185 --> 00:01:26,753
WITH PEOPLE BEING DOUBLE

70
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CHARGED?

71
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>> THERE NEVER WAS A PROBLEM

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00:01:27,821 --> 00:01:28,322
WITH THAT.

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WHAT PEOPLE ARE REFERRING TO IS

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ONE OF ADVANTAGES OF

75
00:01:30,824 --> 00:01:31,959
THE VENTRA

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00:01:31,959 --> 00:01:32,292
SYSTEM.

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THIS IS AN OPEN SYSTEM.

78
00:01:33,594 --> 00:01:35,395
YOU CAN USE THE VENTRA CARD

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YOU

80
00:01:35,963 --> 00:01:36,964
CAN BUY AT

81
00:01:36,964 --> 00:01:38,365
RETAILERS BUT YOU CAN

82
00:01:38,365 --> 00:01:40,133
USE

83
00:01:40,133 --> 00:01:40,767
YOUR OWN PERSONAL CONTACT

84
00:01:40,767 --> 00:01:41,768
WITH DEBIT OR CREDIT.

85
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THE VENTRA SYSTEM ONLY READS

86
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ONE

87
00:01:43,470 --> 00:01:44,705
OF THOSE CARDS.

88
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SO WE DO

89
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RECOMMEND THAT RIDERS

90
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TAKE OUT

91
00:01:47,574 --> 00:01:48,575
THAT CARD.

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>> BUT YOU UNDERSTAND THE FRANKS

93
00:01:49,810 --> 00:01:50,677
BECAUSE

94
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WITH

95
00:01:51,612 --> 00:01:52,212
THE OTHER CARDS

96
00:01:52,212 --> 00:01:53,680
PEOPLE DIDN'T HAVE TO GET

97
00:01:53,680 --> 00:01:53,981
ON.

98
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PEOPLE GET ON THE TRAINS AND

99
00:01:55,983 --> 00:01:56,550
BUSES WITH THEIR

100
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LUNCH AND THE

101
00:01:57,484 --> 00:01:59,019
NOTION HAVING TO PULL IT OUT

102
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SEEMS LIKE A LACK OF

103
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CONVENIENCE.

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00:02:02,589 --> 00:02:03,690
VENTRA

105
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IS THE SAME

106
00:02:04,892 --> 00:02:05,425
SYSTEM AS

107
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CHASE BANK CARD AND THEY DIDN'T

108
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KNOW THAT.

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>> WE THINK THERE ARE A NUMBER

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00:02:08,362 --> 00:02:09,897
OF CONVENIENCES THAT

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CUSTOMERS

112
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ARE SLOWLY

113
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LEARNING THAT

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THEY

115
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REALIZE ARE A GREAT ADVANTAGE

116
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OVER THE LEGACY

117
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FARE SYSTEM.

118
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PRIMARILY THE BALANCE

119
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PROTECTION.

120
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IF YOU BUY

121
00:02:19,206 --> 00:02:20,240
AN OLD STRIPED CARDS

122
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OF TECHNOLOGY THAT'S BEEN AROUND

123
00:02:21,542 --> 00:02:22,576
FOR TWO DECADES

124
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NOW, SAY YOU

125
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PUT

126
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$20 ON THAT CARD AND IT FALLS

127
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OUT, THAT MONEY

128
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IS GONE.

129
00:02:27,581 --> 00:02:29,082
WITH THE VENTRA SYSTEM WITH

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A

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REGISTERED

132
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CARD, THAT VALUE IS

133
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RESTORED.

134
00:02:33,887 --> 00:02:35,622
THERE ARE A NUMBER OF OTHER

135
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CONVENIENCES,

136
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YOU GET

137
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ALERTS

138
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ABOUT YOUR CARD.

139
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THINK PEOPLE WILL BECOME

140
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ACCUSTOMED.

141
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THERE'S A

142
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LEARNING CURVE AND

143
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WE'VE BEEN HEARING A

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LOT OF

145
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POSITIVE FEEDBACK SO FAR.

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>> BUT I'LL TELL YOU,

147
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WE'VE

148
00:02:50,838 --> 00:02:52,005
HEARD A FAIR AMOUNT O

149
00:02:52,005 --> 00:02:53,440
F NEGATIVE,

150
00:02:53,440 --> 00:02:54,308
INCLUDING PEOPLE SAYING

151
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THEY

152
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SPEND 20

153
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MINUTES ON THE PHONE

154
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WITH VENTRA WHEN THEY

155
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DON'T HAVE

156
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20 MINUTES IN THAT BUSY

157
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DAY.

158
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JUST PUT ME IN THE

159
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ROOM, BECAUSE

160
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YOU WANT TO

161
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ROLL

162
00:03:05,219 --> 00:03:05,452
OUT

163
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THE

164
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SEEMLESS, EVEN THOUGH THERE WILL

165
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BE GLITCHES.

166
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YOU WANT IT TO BE PERFECT IN THE

167
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BEGINNING.

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I

169
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WOULD

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ASSUME THE

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CTA WANTS IT

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TO BE PEST, TOO.

173
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PUT ME IN THE ROOM WITH YOU

174
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GUYS

175
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ON ONE PHONE AND VENTRA ON THE

176
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OTHER ABOUT WHAT YOU SAID

177
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ABOUT

178
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HOW WELL OR READY THEY

179
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WERE FOR

180
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PRIME TIME.

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>> THAT'S THE REASON WE'VE

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BEEN

183
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DOING A PHASED ROLL-OUT.

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WE'VE BEEN TALKING ABOUT

185
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THIS

186
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FOR OVER TWO

187
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YEARS NOW.

188
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BY PHASING THE

189
00:03:32,646 --> 00:03:34,047
ROLL-OUT AND

190
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SLOWLY INTRODUCING CUSTOMERS,

191
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WE'RE TABLE TO GET THROUGH

192
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ISSUES THAT ARE MAINER ISSUES.

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FOR EXAMPLE, ONE

194
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ISSUE ON DAY

195
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ONE CAME OUT

196
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AT 9:00 IN THE

197
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MORNING AND FIXED BY

198
00:03:43,957 --> 00:03:45,025
ABOUT

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00:03:45,025 --> 00:03:45,759
2:00 OR 3:00 IN THE

200
00:03:45,759 --> 00:03:46,193
AFTERNOON.

201
00:03:46,193 --> 00:03:47,327
IT IMPACTED A

202
00:03:47,327 --> 00:03:48,228
SMALL

203
00:03:48,228 --> 00:03:49,396
AMOUNT OF

204
00:03:49,396 --> 00:03:50,931
CUSTOMERS AND WE WERE ABLE TO

205
00:03:50,931 --> 00:03:51,532
ADDRESS

206
00:03:51,532 --> 00:03:52,232
IT.

207
00:03:52,232 --> 00:03:53,767
WE HAND A HANDFUL OF

208
00:03:53,767 --> 00:03:54,268
ISSUES THAT

209
00:03:54,268 --> 00:03:55,302
HAVE IMPACTED A

210
00:03:55,302 --> 00:03:56,136
FAIRLY NUMBER OF

211
00:03:56,136 --> 00:03:56,603
CUSTOMERS.

212
00:03:56,603 --> 00:03:57,070
>> HOW MANY?

213
00:03:57,070 --> 00:03:58,972
>> I DON'T HAVE A TOTAL COUNT

214
00:03:58,972 --> 00:03:59,940
BECAUSE WE HAVEN'T TALLIED

215
00:03:59,940 --> 00:04:00,307
THAT.

216
00:04:00,307 --> 00:04:03,243
THERE ARE A NUMBER OF

217
00:04:03,243 --> 00:04:03,977
WAYS TO

218
00:04:03,977 --> 00:04:04,945
GET THE INFORMATION BUT GET BACK

219
00:04:04,945 --> 00:04:07,347
TO THE NUMBERS YOU LET OFF

220
00:04:07,347 --> 00:04:08,949
WITH,

221
00:04:08,949 --> 00:04:10,050
3.9 MILLION TABS IN UNDER

222
00:04:10,050 --> 00:04:10,684
TEN

223
00:04:10,684 --> 00:04:12,152
DAYS

224
00:04:12,152 --> 00:04:12,653
WITH 600,000

225
00:04:12,653 --> 00:04:13,520
VENTRA

226
00:04:13,520 --> 00:04:14,488
ACCOUNTS BEING

227
00:04:14,488 --> 00:04:15,022
ESTABLISHED.

228
00:04:15,022 --> 00:04:16,256
THAT INDICATES THINGS ARE GOING

229
00:04:16,256 --> 00:04:17,357
AS WE

230
00:04:17,357 --> 00:04:18,025
ANTICIPATED AND NORM

231
00:04:18,025 --> 00:04:19,126
PEOPLE ARE ENJOYING THE

232
00:04:19,126 --> 00:04:19,826
BENEFITS.

233
00:04:19,826 --> 00:04:20,627
>> SWITCHING GEARS, THERE'S A

234
00:04:20,627 --> 00:04:21,562
LOT OF

235
00:04:21,562 --> 00:04:23,964
CONTROVERSY ABOUT THE

236
00:04:23,964 --> 00:04:25,465
ASHLAND AVENUE

237
00:04:25,465 --> 00:04:26,667
RAPID TRANSIT BUS

238
00:04:26,667 --> 00:04:27,734
LANE THAT'S BEING

239
00:04:27,734 --> 00:04:28,135
DISCUSSED.

240
00:04:28,135 --> 00:04:29,837
THAT WOULD MEAN MOVING THE

241
00:04:29,837 --> 00:04:30,270
BIG

242
00:04:30,270 --> 00:04:31,839
BEAUTIFUL PLANTERS OUT OF THE

243
00:04:31,839 --> 00:04:32,172
WAY.

244
00:04:32,172 --> 00:04:33,507
THERE'S A BIG CONCERN

245
00:04:33,507 --> 00:04:34,141
THAT THEY

246
00:04:34,141 --> 00:04:35,809
WON'T BE ABLE TO TURN LEFT

247
00:04:35,809 --> 00:04:36,743
BECAUSE

248
00:04:36,743 --> 00:04:37,878
OF THAT

249
00:04:37,878 --> 00:04:38,478
RAPID TRANSIT.

250
00:04:38,478 --> 00:04:39,847
WHAT WILL

251
00:04:39,847 --> 00:04:40,581
HAPPEN?

252
00:04:40,581 --> 00:04:41,782
>> THE CONCERN IS

253
00:04:41,782 --> 00:04:42,249
MISINFORMATION.

254
00:04:42,249 --> 00:04:43,150
ONE THING YOU MENTION IS NOT

255
00:04:43,150 --> 00:04:43,450
TRUE.

256
00:04:43,450 --> 00:04:44,351
WE

257
00:04:44,351 --> 00:04:45,786
WON'T BE ABLE TO

258
00:04:45,786 --> 00:04:46,253
MOVE A

259
00:04:46,253 --> 00:04:47,221
MEDIAN.

260
00:04:47,221 --> 00:04:48,755
THE INFRASTRUCTURE WILL REMAIN.

261
00:04:48,755 --> 00:04:50,290
>> THE AULDERMEN I TALKED TO

262
00:04:50,290 --> 00:04:51,425
BELIEVE YOU WERE

263
00:04:51,425 --> 00:04:53,293
GOING

264
00:04:53,293 --> 00:04:54,461
TO.

265
00:04:54,461 --> 00:04:55,128
THAT MISINFORMATION MAY BE

266
00:04:55,128 --> 00:04:55,963
EXISTING AT CITY HALL.

267
00:04:55,963 --> 00:04:57,164
>> WE'VE BEEN WORKING HARD TO

268
00:04:57,164 --> 00:04:58,899
GET IT OUT TO THE PUBLIC AND

269
00:04:58,899 --> 00:05:00,067
PROVIDING THE INFORMATION OF ALL

270
00:05:00,067 --> 00:05:01,034
THE BENEFITS.

271
00:05:01,034 --> 00:05:03,036
>> WHAT ABOUT THE LEFT-HAND

272
00:05:03,036 --> 00:05:03,403
TURN?

273
00:05:03,403 --> 00:05:04,204
>> THAT'S AN ISSUE WE'RE

274
00:05:04,204 --> 00:05:05,072
DISCUSSING NOW.

275
00:05:05,072 --> 00:05:06,840
WE'VE BEEN HAVING A

276
00:05:06,840 --> 00:05:07,074
NUMBER

277
00:05:07,074 --> 00:05:07,407
OF

278
00:05:07,407 --> 00:05:08,675
SMALL

279
00:05:08,675 --> 00:05:09,443
LOCALIZED

280
00:05:09,443 --> 00:05:11,879
PUBLIC

281
00:05:11,879 --> 00:05:12,412
MEETINGS.

282
00:05:12,412 --> 00:05:14,147
THERE'S BEEN ONE

283
00:05:14,147 --> 00:05:15,682
ISSUE THAT'S

284
00:05:15,682 --> 00:05:16,884
EMERGED.

285
00:05:16,884 --> 00:05:18,385
>> WILL IT WEIGH IN AN IMMEDIATE

286
00:05:18,385 --> 00:05:18,752
WAY?

287
00:05:18,752 --> 00:05:20,521
>> THE PUBLIC DECISIONS ALWAYS

288
00:05:20,521 --> 00:05:21,688
WEIGHS IN ABOUT

289
00:05:21,688 --> 00:05:22,122
NEW

290
00:05:22,122 --> 00:05:23,223
INFRASTRUCTURE.

291
00:05:23,223 --> 00:05:24,324
WHAT WE'VE NOTICED,

292
00:05:24,324 --> 00:05:25,158
BRT IS A

293
00:05:25,158 --> 00:05:26,593
SYSTEM THAT'S BEEN AROUND FORBES

294
00:05:26,593 --> 00:05:26,927
DECADES.

295
00:05:26,927 --> 00:05:27,961
IT'S BEEN IMPLEMENTED NOT ONLY

296
00:05:27,961 --> 00:05:29,096
IN CITIES ACROSS

297
00:05:29,096 --> 00:05:30,297
THE COUNTRY BUT

298
00:05:30,297 --> 00:05:31,465
THROUGHOUT THE WORLD.

299
00:05:31,465 --> 00:05:32,766
EACH AND EVERY CASE IT'S

300
00:05:32,766 --> 00:05:33,767
BEEN A

301
00:05:33,767 --> 00:05:34,868
SUCCESS IN CONVERTING

302
00:05:34,868 --> 00:05:35,769
PEOPLE TO

303
00:05:35,769 --> 00:05:37,371
TRANSIT USERS,

304
00:05:37,371 --> 00:05:38,572
ADDRESSING

305
00:05:38,572 --> 00:05:38,972
CONGESTION.

306
00:05:38,972 --> 00:05:40,707
WE THINK THERE'S A GREAT

307
00:05:40,707 --> 00:05:42,075
OPPORTUNITY IN

308
00:05:42,075 --> 00:05:43,010
ASHLAND AND WE'VE

309
00:05:43,010 --> 00:05:44,378
HEARD A SMALL COURSE

310
00:05:44,378 --> 00:05:45,879
OF PEOPLE

311
00:05:45,879 --> 00:05:46,413
VOICE DISPLEASURE.

312
00:05:46,413 --> 00:05:47,814
WE WANT TO ENGAGE THAT PUBLIC

313
00:05:47,814 --> 00:05:49,049
AND REALLY GET THE FEEDBACK AND

314
00:05:49,049 --> 00:05:50,284
COME UP WITH A

315
00:05:50,284 --> 00:05:51,185
PLAN THAT WORKS

316
00:05:51,185 --> 00:05:52,386
FOR THE ENTIRE CITY.

317
00:05:52,386 --> 00:05:53,654
>> VERY FAST, LIKE IS A

318
00:05:53,654 --> 00:05:54,454
SECONDS,

319
00:05:54,454 --> 00:05:55,756
CTA HAS A SAFETY

320
00:05:55,756 --> 00:05:56,123
CAMPAIGN.

321
00:05:56,123 --> 00:05:57,291
YOU THINK EVERYBODY

322
00:05:57,291 --> 00:05:57,791
IS IN FAVOR

323
00:05:57,791 --> 00:05:58,325
OF SAFETY.

324
00:05:58,325 --> 00:05:59,393
THERE ARE PEOPLE WHO ARE MAD

325
00:05:59,393 --> 00:06:00,761
ABOUT THAT, RIGHT CENTURY.

326
00:06:00,761 --> 00:06:01,695
>> IN THE

327
00:06:01,695 --> 00:06:04,531
THAT I'VE HEARD

328
00:06:04,531 --> 00:06:05,199
OF.

329
00:06:05,199 --> 00:06:05,832
>> SOMEBODY GOES DOWN THE

330
00:06:05,832 --> 00:06:06,733
TRACKS,

331
00:06:06,733 --> 00:06:08,168
PICKS UP THEIR CELL

332
00:06:08,168 --> 00:06:08,535
PHONE.

333
00:06:08,535 --> 00:06:10,437
>> WE DON'T WANT PEOPLE TO DO

334
00:06:10,437 --> 00:06:10,804
THAT.

335
00:06:10,804 --> 00:06:11,939
>> EXPERTS SHOULD NOT BE ON THE

336
00:06:11,939 --> 00:06:12,272
TRACKS.

337
00:06:12,272 --> 00:06:13,807
THAT'S WHAT THE SAY CAMPAIGN

338
00:06:13,807 --> 00:06:17,807
FOCUSES O