1 00:00:00,000 --> 00:00:07,839 >> Announcer: THIS PRESENTATION WAS MADE POSSIBLE THANKS IN PART TO THE PATRONS OF 2 00:00:07,841 --> 00:00:08,907 WAS MADE POSSIBLE THANKS IN PART TO THE PATRONS OF "CHARLOTTESVILLE INSIDE-OUT," 3 00:00:08,909 --> 00:00:10,542 TO THE PATRONS OF "CHARLOTTESVILLE INSIDE-OUT," COMMITTED TO EXPLORING THE 4 00:00:10,544 --> 00:00:12,076 "CHARLOTTESVILLE INSIDE-OUT," COMMITTED TO EXPLORING THE PEOPLE, PLACES, AND QUALITY OF 5 00:00:12,078 --> 00:00:13,111 COMMITTED TO EXPLORING THE PEOPLE, PLACES, AND QUALITY OF LIFE THAT UNIQUELY DEFINE 6 00:00:13,113 --> 00:00:14,145 PEOPLE, PLACES, AND QUALITY OF LIFE THAT UNIQUELY DEFINE CHARLOTTESVILLE AND ITS 7 00:00:14,147 --> 00:00:22,020 LIFE THAT UNIQUELY DEFINE CHARLOTTESVILLE AND ITS SURROUNDINGS. 8 00:00:22,022 --> 00:00:31,630 >>> SUSTAINABILITY IS NOT JUST ENVIRONMENTAL. IF THE ECONOMY CRASHES, THAT'S 9 00:00:31,632 --> 00:00:34,232 ENVIRONMENTAL. IF THE ECONOMY CRASHES, THAT'S NOT SUSTAINABLE EITHER. 10 00:00:34,234 --> 00:00:35,767 IF THE ECONOMY CRASHES, THAT'S NOT SUSTAINABLE EITHER. >> FOR WHTJ, I'M TERRI ALLARD 11 00:00:35,769 --> 00:00:36,467 NOT SUSTAINABLE EITHER. >> FOR WHTJ, I'M TERRI ALLARD AND THIS IS "CHARLOTTESVILLE 12 00:00:36,469 --> 00:00:40,906 >> FOR WHTJ, I'M TERRI ALLARD AND THIS IS "CHARLOTTESVILLE INSIDE-OUT." 13 00:00:44,610 --> 00:00:46,545 CAPTIONING PROVIDED BY CAPTION ASSOCIATES, LLC www.captionassociates.com 14 00:00:46,547 --> 00:01:02,928 >>> DID YOU FIND OUT THAT I'M SECRETLY RAISING CHICKENS? [ LAUGHTER ] 15 00:01:02,930 --> 00:01:04,495 SECRETLY RAISING CHICKENS? [ LAUGHTER ] >> WHAT DO YOU GET WHEN YOU 16 00:01:04,497 --> 00:01:06,631 [ LAUGHTER ] >> WHAT DO YOU GET WHEN YOU COMBINE THE EXPERTISE OF A 17 00:01:06,633 --> 00:01:08,199 >> WHAT DO YOU GET WHEN YOU COMBINE THE EXPERTISE OF A MULTI-DISCIPLINARY FACULTY AND 18 00:01:08,201 --> 00:01:09,233 COMBINE THE EXPERTISE OF A MULTI-DISCIPLINARY FACULTY AND STUDENT TEAM WITH A VIDEO GAME 19 00:01:09,235 --> 00:01:11,302 MULTI-DISCIPLINARY FACULTY AND STUDENT TEAM WITH A VIDEO GAME FORMAT? 20 00:01:11,304 --> 00:01:13,404 STUDENT TEAM WITH A VIDEO GAME FORMAT? THE RESULT IS THE UVA BAY GAME. 21 00:01:13,406 --> 00:01:17,542 FORMAT? THE RESULT IS THE UVA BAY GAME. JOIN US TODAY AS WE TALK WITH 22 00:01:17,544 --> 00:01:18,643 THE RESULT IS THE UVA BAY GAME. JOIN US TODAY AS WE TALK WITH THE CREATORS OF THIS 23 00:01:18,645 --> 00:01:19,343 JOIN US TODAY AS WE TALK WITH THE CREATORS OF THIS FIRST-OF-ITS-KIND SIMULATION 24 00:01:19,345 --> 00:01:20,178 THE CREATORS OF THIS FIRST-OF-ITS-KIND SIMULATION BASED ON THE CHESAPEAKE BAY 25 00:01:20,180 --> 00:01:20,745 FIRST-OF-ITS-KIND SIMULATION BASED ON THE CHESAPEAKE BAY WATERSHED. 26 00:01:20,747 --> 00:01:23,548 BASED ON THE CHESAPEAKE BAY WATERSHED. COME ON! 27 00:01:23,550 --> 00:01:31,556 >> THE UVA BAY GAME IS A PARTICIPATORY SIMULATION OF THE CHESAPEAKE BAY WATERSHED. 28 00:01:31,558 --> 00:01:33,692 PARTICIPATORY SIMULATION OF THE CHESAPEAKE BAY WATERSHED. PLAYERS TAKE ON THE ROLES OF 29 00:01:33,694 --> 00:01:34,726 CHESAPEAKE BAY WATERSHED. PLAYERS TAKE ON THE ROLES OF STAKEHOLDERS CRITICAL TO BAY 30 00:01:34,728 --> 00:01:36,260 PLAYERS TAKE ON THE ROLES OF STAKEHOLDERS CRITICAL TO BAY HEALTH. 31 00:01:36,262 --> 00:01:37,328 STAKEHOLDERS CRITICAL TO BAY HEALTH. THEY MAKE DECISIONS BASED ON 32 00:01:37,330 --> 00:01:38,362 HEALTH. THEY MAKE DECISIONS BASED ON THEIR ROLES OR REGULATORY 33 00:01:38,364 --> 00:01:39,965 THEY MAKE DECISIONS BASED ON THEIR ROLES OR REGULATORY AUTHORITY. 34 00:01:39,967 --> 00:01:42,567 THEIR ROLES OR REGULATORY AUTHORITY. THEY SEE THE IMPACTS OF THEIR 35 00:01:42,569 --> 00:01:44,135 AUTHORITY. THEY SEE THE IMPACTS OF THEIR DECISIONS ON THEIR FINANCES, THE 36 00:01:44,137 --> 00:01:44,769 THEY SEE THE IMPACTS OF THEIR DECISIONS ON THEIR FINANCES, THE REGIONAL ECONOMY, AND BAY 37 00:01:44,771 --> 00:01:46,204 DECISIONS ON THEIR FINANCES, THE REGIONAL ECONOMY, AND BAY HEALTH. 38 00:01:46,206 --> 00:01:48,840 REGIONAL ECONOMY, AND BAY HEALTH. AND AS THEY WORK THEIR WAY 39 00:01:48,842 --> 00:01:50,942 HEALTH. AND AS THEY WORK THEIR WAY THROUGH THE GAME, WE SEE 40 00:01:50,944 --> 00:01:52,477 AND AS THEY WORK THEIR WAY THROUGH THE GAME, WE SEE SIGNIFICANT BEHAVIOR CHANGE 41 00:01:52,479 --> 00:01:54,079 THROUGH THE GAME, WE SEE SIGNIFICANT BEHAVIOR CHANGE AMONG THE PLAYERS. 42 00:01:54,081 --> 00:01:55,647 SIGNIFICANT BEHAVIOR CHANGE AMONG THE PLAYERS. THEY START OFF AS INDIVIDUALS. 43 00:01:55,649 --> 00:01:56,648 AMONG THE PLAYERS. THEY START OFF AS INDIVIDUALS. THEY BEGIN TO REALIZE THAT THEY 44 00:01:56,650 --> 00:01:58,750 THEY START OFF AS INDIVIDUALS. THEY BEGIN TO REALIZE THAT THEY NEED TO KNOW WHAT OTHER PLAYERS 45 00:01:58,752 --> 00:01:59,784 THEY BEGIN TO REALIZE THAT THEY NEED TO KNOW WHAT OTHER PLAYERS ARE GOING TO DO BEFORE THEY MAKE 46 00:01:59,786 --> 00:02:01,385 NEED TO KNOW WHAT OTHER PLAYERS ARE GOING TO DO BEFORE THEY MAKE THEIR DECISIONS. 47 00:02:01,387 --> 00:02:02,954 ARE GOING TO DO BEFORE THEY MAKE THEIR DECISIONS. THEY BEGIN TO NEGOTIATE. 48 00:02:02,956 --> 00:02:03,955 THEIR DECISIONS. THEY BEGIN TO NEGOTIATE. THEY LOOK TO OPTIMIZE THEIR 49 00:02:03,957 --> 00:02:06,091 THEY BEGIN TO NEGOTIATE. THEY LOOK TO OPTIMIZE THEIR RELATIONSHIPS. 50 00:02:06,093 --> 00:02:07,659 THEY LOOK TO OPTIMIZE THEIR RELATIONSHIPS. AND IN THESE EXCHANGES, WE SEE 51 00:02:07,661 --> 00:02:08,727 RELATIONSHIPS. AND IN THESE EXCHANGES, WE SEE COLLABORATION AND INNOVATIVE 52 00:02:08,729 --> 00:02:09,227 AND IN THESE EXCHANGES, WE SEE COLLABORATION AND INNOVATIVE SOLUTIONS. 53 00:02:09,229 --> 00:02:11,329 COLLABORATION AND INNOVATIVE SOLUTIONS. >> SO WHY WAS THE GAME CREATED 54 00:02:11,331 --> 00:02:13,397 SOLUTIONS. >> SO WHY WAS THE GAME CREATED IN THE FIRST PLACE? 55 00:02:13,399 --> 00:02:20,739 >> SO WHY WAS THE GAME CREATED IN THE FIRST PLACE? THERE'S A STORY BEHIND THIS. 56 00:02:20,741 --> 00:02:21,205 IN THE FIRST PLACE? THERE'S A STORY BEHIND THIS. >> YEAH. 57 00:02:21,207 --> 00:02:22,306 THERE'S A STORY BEHIND THIS. >> YEAH. A FEW YEARS AGO AT THE 58 00:02:22,308 --> 00:02:23,341 >> YEAH. A FEW YEARS AGO AT THE UNIVERSITY, THERE WAS AN 59 00:02:23,343 --> 00:02:24,342 A FEW YEARS AGO AT THE UNIVERSITY, THERE WAS AN INITIATIVE TO LOOK AT 60 00:02:24,344 --> 00:02:25,376 UNIVERSITY, THERE WAS AN INITIATIVE TO LOOK AT SUSTAINABILITY, AND IN ONE OF 61 00:02:25,378 --> 00:02:26,444 INITIATIVE TO LOOK AT SUSTAINABILITY, AND IN ONE OF THOSE MEETINGS THE VICE 62 00:02:26,446 --> 00:02:27,478 SUSTAINABILITY, AND IN ONE OF THOSE MEETINGS THE VICE PRESIDENT FOR RESEARCH, TOM 63 00:02:27,480 --> 00:02:28,546 THOSE MEETINGS THE VICE PRESIDENT FOR RESEARCH, TOM SKALAK, SORT OF CHALLENGED THE 64 00:02:28,548 --> 00:02:29,180 PRESIDENT FOR RESEARCH, TOM SKALAK, SORT OF CHALLENGED THE GROUP IN THIS ROOM, AMONG 65 00:02:29,182 --> 00:02:30,081 SKALAK, SORT OF CHALLENGED THE GROUP IN THIS ROOM, AMONG OTHERS, TO COME UP WITH AND 66 00:02:30,083 --> 00:02:31,182 GROUP IN THIS ROOM, AMONG OTHERS, TO COME UP WITH AND DEFINE SUSTAINABILITY IN TERMS 67 00:02:31,184 --> 00:02:31,783 OTHERS, TO COME UP WITH AND DEFINE SUSTAINABILITY IN TERMS OF THE CHESAPEAKE BAY. 68 00:02:31,785 --> 00:02:32,751 DEFINE SUSTAINABILITY IN TERMS OF THE CHESAPEAKE BAY. SO WHAT THE GAME IS DEPENDENT 69 00:02:32,753 --> 00:02:33,752 OF THE CHESAPEAKE BAY. SO WHAT THE GAME IS DEPENDENT UPON IS FINDING AN ECONOMIC AND 70 00:02:33,754 --> 00:02:34,819 SO WHAT THE GAME IS DEPENDENT UPON IS FINDING AN ECONOMIC AND ENVIRONMENTAL SUSTAINABILITY, SO 71 00:02:34,821 --> 00:02:35,854 UPON IS FINDING AN ECONOMIC AND ENVIRONMENTAL SUSTAINABILITY, SO INSTEAD OF GOING LIKE THIS, THEY 72 00:02:35,856 --> 00:02:38,990 ENVIRONMENTAL SUSTAINABILITY, SO INSTEAD OF GOING LIKE THIS, THEY ALL COME UP TOGETHER. 73 00:02:38,992 --> 00:02:40,091 INSTEAD OF GOING LIKE THIS, THEY ALL COME UP TOGETHER. >> OH, YEAH. 74 00:02:40,093 --> 00:02:41,092 ALL COME UP TOGETHER. >> OH, YEAH. >> SO WE'RE TRYING TO BE 75 00:02:41,094 --> 00:02:41,826 >> OH, YEAH. >> SO WE'RE TRYING TO BE ENVIRONMENTALLY SUSTAINABLE, AND 76 00:02:41,828 --> 00:02:42,661 >> SO WE'RE TRYING TO BE ENVIRONMENTALLY SUSTAINABLE, AND WE'RE TRYING TO BE ECONOMICALLY 77 00:02:42,663 --> 00:02:43,361 ENVIRONMENTALLY SUSTAINABLE, AND WE'RE TRYING TO BE ECONOMICALLY SUSTAINABLE, AND THAT'S WHAT 78 00:02:43,363 --> 00:02:44,228 WE'RE TRYING TO BE ECONOMICALLY SUSTAINABLE, AND THAT'S WHAT THEY GAME IS ALL ABOUT. 79 00:02:44,230 --> 00:02:45,797 SUSTAINABLE, AND THAT'S WHAT THEY GAME IS ALL ABOUT. >> AND HOW LONG DID IT TAKE YOU 80 00:02:45,799 --> 00:02:47,365 THEY GAME IS ALL ABOUT. >> AND HOW LONG DID IT TAKE YOU FROM THE MOMENT YOU STARTED 81 00:02:47,367 --> 00:02:48,967 >> AND HOW LONG DID IT TAKE YOU FROM THE MOMENT YOU STARTED TALKING ABOUT IT UNTIL YOU 82 00:02:48,969 --> 00:02:50,535 FROM THE MOMENT YOU STARTED TALKING ABOUT IT UNTIL YOU COMPLETED THE FIRST GAME? 83 00:02:50,537 --> 00:02:52,103 TALKING ABOUT IT UNTIL YOU COMPLETED THE FIRST GAME? >> WELL, I WAS ONE OF THE LAST 84 00:02:52,105 --> 00:02:53,638 COMPLETED THE FIRST GAME? >> WELL, I WAS ONE OF THE LAST PERSONS BROUGHT INTO THE TEAM 85 00:02:53,640 --> 00:02:54,673 >> WELL, I WAS ONE OF THE LAST PERSONS BROUGHT INTO THE TEAM BECAUSE MY BACKGROUND IS IN 86 00:02:54,675 --> 00:02:56,841 PERSONS BROUGHT INTO THE TEAM BECAUSE MY BACKGROUND IS IN SIMULATION MODELING. 87 00:02:56,843 --> 00:02:58,910 BECAUSE MY BACKGROUND IS IN SIMULATION MODELING. AND AFTER THE FACULTY GROUP HAD 88 00:02:58,912 --> 00:03:03,081 SIMULATION MODELING. AND AFTER THE FACULTY GROUP HAD CONCEPTUALIZED THIS IDEA OF 89 00:03:03,083 --> 00:03:04,115 AND AFTER THE FACULTY GROUP HAD CONCEPTUALIZED THIS IDEA OF HAVING A GAME ENVIRONMENT, WE 90 00:03:04,117 --> 00:03:05,717 CONCEPTUALIZED THIS IDEA OF HAVING A GAME ENVIRONMENT, WE BASICALLY PUT IT TOGETHER IN 91 00:03:05,719 --> 00:03:06,751 HAVING A GAME ENVIRONMENT, WE BASICALLY PUT IT TOGETHER IN ABOUT FOUR MONTHS, WHICH IS 92 00:03:06,753 --> 00:03:08,319 BASICALLY PUT IT TOGETHER IN ABOUT FOUR MONTHS, WHICH IS PRETTY RAPID DEVELOPMENT. 93 00:03:08,321 --> 00:03:12,490 ABOUT FOUR MONTHS, WHICH IS PRETTY RAPID DEVELOPMENT. >>YEAH. 94 00:03:12,492 --> 00:03:13,224 PRETTY RAPID DEVELOPMENT. >>YEAH. >> I'D SAY NOW WE'RE ON VERSION 95 00:03:13,226 --> 00:03:14,059 >>YEAH. >> I'D SAY NOW WE'RE ON VERSION FOUR. 96 00:03:14,061 --> 00:03:15,160 >> I'D SAY NOW WE'RE ON VERSION FOUR. WE'VE MADE SUBSTANTIAL 97 00:03:15,162 --> 00:03:15,894 FOUR. WE'VE MADE SUBSTANTIAL IMPROVEMENTS TO THE GAME SINCE 98 00:03:15,896 --> 00:03:16,695 WE'VE MADE SUBSTANTIAL IMPROVEMENTS TO THE GAME SINCE IT WAS FIRST CREATED. 99 00:03:16,697 --> 00:03:17,395 IMPROVEMENTS TO THE GAME SINCE IT WAS FIRST CREATED. >> LET'S TALK ABOUT THE ROLES 100 00:03:17,397 --> 00:03:18,262 IT WAS FIRST CREATED. >> LET'S TALK ABOUT THE ROLES THAT YOU'VE ALL PLAYED IN THE 101 00:03:18,264 --> 00:03:19,297 >> LET'S TALK ABOUT THE ROLES THAT YOU'VE ALL PLAYED IN THE GAME. 102 00:03:19,299 --> 00:03:20,331 THAT YOU'VE ALL PLAYED IN THE GAME. >> OKAY. 103 00:03:20,333 --> 00:03:24,035 GAME. >> OKAY. SO I'M A FINANCE PROFESSOR AT 104 00:03:24,037 --> 00:03:25,103 >> OKAY. SO I'M A FINANCE PROFESSOR AT THE COMMERCE SCHOOL, AND WE'RE 105 00:03:25,105 --> 00:03:26,104 SO I'M A FINANCE PROFESSOR AT THE COMMERCE SCHOOL, AND WE'RE CONCERNED ABOUT THE ECONOMIC AND 106 00:03:26,106 --> 00:03:27,672 THE COMMERCE SCHOOL, AND WE'RE CONCERNED ABOUT THE ECONOMIC AND THE ENVIRONMENTAL HEALTH OF THE 107 00:03:27,674 --> 00:03:29,240 CONCERNED ABOUT THE ECONOMIC AND THE ENVIRONMENTAL HEALTH OF THE CHESAPEAKE BAY WATERSHED, AND SO 108 00:03:29,242 --> 00:03:30,341 THE ENVIRONMENTAL HEALTH OF THE CHESAPEAKE BAY WATERSHED, AND SO I HELPED CONTRIBUTE TO THE 109 00:03:30,343 --> 00:03:31,309 CHESAPEAKE BAY WATERSHED, AND SO I HELPED CONTRIBUTE TO THE BUILDING OF THE FINANCIAL 110 00:03:31,311 --> 00:03:33,411 I HELPED CONTRIBUTE TO THE BUILDING OF THE FINANCIAL MODELS. 111 00:03:33,413 --> 00:03:35,479 BUILDING OF THE FINANCIAL MODELS. SO WHETHER YOU'RE A FARMER OR A 112 00:03:35,481 --> 00:03:37,048 MODELS. SO WHETHER YOU'RE A FARMER OR A WATERMAN OR A DEVELOPER OR EVEN 113 00:03:37,050 --> 00:03:38,583 SO WHETHER YOU'RE A FARMER OR A WATERMAN OR A DEVELOPER OR EVEN A REGULATOR, THEY'RE LOOKING TO 114 00:03:38,585 --> 00:03:43,822 WATERMAN OR A DEVELOPER OR EVEN A REGULATOR, THEY'RE LOOKING TO INCREASE THEIR ECONOMIC 115 00:03:43,824 --> 00:03:44,522 A REGULATOR, THEY'RE LOOKING TO INCREASE THEIR ECONOMIC WELL-BEING AND YOU NEED SOME 116 00:03:44,524 --> 00:03:44,989 INCREASE THEIR ECONOMIC WELL-BEING AND YOU NEED SOME MODELS FOR THAT. 117 00:03:44,991 --> 00:03:45,957 WELL-BEING AND YOU NEED SOME MODELS FOR THAT. >>RIGHT. 118 00:03:45,959 --> 00:03:46,657 MODELS FOR THAT. >>RIGHT. AND DAVID, WHAT ROLE DID YOU 119 00:03:46,659 --> 00:03:47,491 >>RIGHT. AND DAVID, WHAT ROLE DID YOU PLAY? 120 00:03:47,493 --> 00:03:48,559 AND DAVID, WHAT ROLE DID YOU PLAY? >> SO I WAS ACTUALLY, I THINK, 121 00:03:48,561 --> 00:03:49,227 PLAY? >> SO I WAS ACTUALLY, I THINK, THE LAST PERSON TO JOIN THE 122 00:03:49,229 --> 00:03:50,161 >> SO I WAS ACTUALLY, I THINK, THE LAST PERSON TO JOIN THE GROUP. 123 00:03:50,163 --> 00:03:51,162 THE LAST PERSON TO JOIN THE GROUP. I CAME IN AFTER A LOT OF IT WAS 124 00:03:51,164 --> 00:03:52,263 GROUP. I CAME IN AFTER A LOT OF IT WAS ALREADY DEVELOPED, AND MY ROLE 125 00:03:52,265 --> 00:03:53,798 I CAME IN AFTER A LOT OF IT WAS ALREADY DEVELOPED, AND MY ROLE IS TO WORK ON ASSESSMENT ISSUES 126 00:03:53,800 --> 00:03:55,900 ALREADY DEVELOPED, AND MY ROLE IS TO WORK ON ASSESSMENT ISSUES AND INTEGRATION INTO, IN THE 127 00:03:55,902 --> 00:03:57,969 IS TO WORK ON ASSESSMENT ISSUES AND INTEGRATION INTO, IN THE K-12 EDUCATION, AS WELL AS TO 128 00:03:57,971 --> 00:04:00,638 AND INTEGRATION INTO, IN THE K-12 EDUCATION, AS WELL AS TO THINK ABOUT HOW THE GAME MIGHT 129 00:04:00,640 --> 00:04:02,140 K-12 EDUCATION, AS WELL AS TO THINK ABOUT HOW THE GAME MIGHT BE BEST UTILIZED TO HELP PEOPLE 130 00:04:02,142 --> 00:04:04,275 THINK ABOUT HOW THE GAME MIGHT BE BEST UTILIZED TO HELP PEOPLE LEARN NOT ONLY ABOUT THE 131 00:04:04,277 --> 00:04:05,810 BE BEST UTILIZED TO HELP PEOPLE LEARN NOT ONLY ABOUT THE CHESAPEAKE BAY, BUT ABOUT THE 132 00:04:05,812 --> 00:04:07,912 LEARN NOT ONLY ABOUT THE CHESAPEAKE BAY, BUT ABOUT THE COMPLEX SYSTEMS THAT REALLY LEAD 133 00:04:07,914 --> 00:04:08,980 CHESAPEAKE BAY, BUT ABOUT THE COMPLEX SYSTEMS THAT REALLY LEAD TO IT BEING SUSTAINABLE OR NOT. 134 00:04:08,982 --> 00:04:09,948 COMPLEX SYSTEMS THAT REALLY LEAD TO IT BEING SUSTAINABLE OR NOT. >>RIGHT. 135 00:04:09,950 --> 00:04:12,650 TO IT BEING SUSTAINABLE OR NOT. >>RIGHT. AND DAVE? 136 00:04:12,652 --> 00:04:14,185 >>RIGHT. AND DAVE? >> SO MY BACKGROUND IS AS AN 137 00:04:14,187 --> 00:04:17,321 AND DAVE? >> SO MY BACKGROUND IS AS AN OCEANOGRAPHER, AND I'VE BEEN 138 00:04:17,323 --> 00:04:18,289 >> SO MY BACKGROUND IS AS AN OCEANOGRAPHER, AND I'VE BEEN TRACKING THE SCIENCE OF THE 139 00:04:18,291 --> 00:04:19,023 OCEANOGRAPHER, AND I'VE BEEN TRACKING THE SCIENCE OF THE CHESAPEAKE BAY SINCE THE EARLY 140 00:04:19,025 --> 00:04:19,891 TRACKING THE SCIENCE OF THE CHESAPEAKE BAY SINCE THE EARLY '80s. 141 00:04:19,893 --> 00:04:20,591 CHESAPEAKE BAY SINCE THE EARLY '80s. I THINK THEY BROUGHT ME INTO 142 00:04:20,593 --> 00:04:21,425 '80s. I THINK THEY BROUGHT ME INTO THIS GAME BECAUSE I GET ALONG 143 00:04:21,427 --> 00:04:22,026 I THINK THEY BROUGHT ME INTO THIS GAME BECAUSE I GET ALONG WITH THESE GUYS. 144 00:04:22,028 --> 00:04:24,129 THIS GAME BECAUSE I GET ALONG WITH THESE GUYS. [ LAUGHTER ] 145 00:04:24,131 --> 00:04:25,130 WITH THESE GUYS. [ LAUGHTER ] BUT ALSO BECAUSE I KNOW A LITTLE 146 00:04:25,132 --> 00:04:25,864 [ LAUGHTER ] BUT ALSO BECAUSE I KNOW A LITTLE BIT ABOUT THE SCIENCE BEHIND THE 147 00:04:25,866 --> 00:04:27,732 BUT ALSO BECAUSE I KNOW A LITTLE BIT ABOUT THE SCIENCE BEHIND THE CHESAPEAKE BAY. 148 00:04:27,734 --> 00:04:28,833 BIT ABOUT THE SCIENCE BEHIND THE CHESAPEAKE BAY. SO I WAS INVOLVED WITH HELPING 149 00:04:28,835 --> 00:04:30,368 CHESAPEAKE BAY. SO I WAS INVOLVED WITH HELPING BUILD A COUPLE OF THE MODULES 150 00:04:30,370 --> 00:04:32,470 SO I WAS INVOLVED WITH HELPING BUILD A COUPLE OF THE MODULES DEALING WITH THE BAY'S HEALTH AS 151 00:04:32,472 --> 00:04:34,105 BUILD A COUPLE OF THE MODULES DEALING WITH THE BAY'S HEALTH AS WELL AS THE WATERMAN MODULE. 152 00:04:34,107 --> 00:04:35,140 DEALING WITH THE BAY'S HEALTH AS WELL AS THE WATERMAN MODULE. >> NOW YOU'RE A REGULATOR SO 153 00:04:35,142 --> 00:04:36,174 WELL AS THE WATERMAN MODULE. >> NOW YOU'RE A REGULATOR SO YOU'RE LOOKING AT THE BROAD BIG 154 00:04:36,176 --> 00:04:37,776 >> NOW YOU'RE A REGULATOR SO YOU'RE LOOKING AT THE BROAD BIG PICTURE. 155 00:04:37,778 --> 00:04:38,777 YOU'RE LOOKING AT THE BROAD BIG PICTURE. BUT IF YOU'RE A LAND DEVELOPER, 156 00:04:38,779 --> 00:04:39,844 PICTURE. BUT IF YOU'RE A LAND DEVELOPER, AN ANIMAL FARMER, CROP FARMER OR 157 00:04:39,846 --> 00:04:41,412 BUT IF YOU'RE A LAND DEVELOPER, AN ANIMAL FARMER, CROP FARMER OR WATERMAN, IT WILL GIVE YOU YOUR 158 00:04:41,414 --> 00:04:42,446 AN ANIMAL FARMER, CROP FARMER OR WATERMAN, IT WILL GIVE YOU YOUR PERSONAL, YOUR PERSONAL 159 00:04:42,448 --> 00:04:44,515 WATERMAN, IT WILL GIVE YOU YOUR PERSONAL, YOUR PERSONAL FINANCIAL STATEMENT. 160 00:04:44,517 --> 00:04:46,651 PERSONAL, YOUR PERSONAL FINANCIAL STATEMENT. >> JEFFERY, YOU DESCRIBED THIS 161 00:04:46,653 --> 00:04:47,685 FINANCIAL STATEMENT. >> JEFFERY, YOU DESCRIBED THIS GROUP, WHEN WE WERE TALKING ONCE 162 00:04:47,687 --> 00:04:48,719 >> JEFFERY, YOU DESCRIBED THIS GROUP, WHEN WE WERE TALKING ONCE EARLIER, AS THE SECRET SAUCE. 163 00:04:48,721 --> 00:04:52,323 GROUP, WHEN WE WERE TALKING ONCE EARLIER, AS THE SECRET SAUCE. >> IT IS. 164 00:04:52,325 --> 00:04:53,391 EARLIER, AS THE SECRET SAUCE. >> IT IS. >> SO TELL ME WHAT YOU MEAN BY 165 00:04:53,393 --> 00:04:55,393 >> IT IS. >> SO TELL ME WHAT YOU MEAN BY THAT. 166 00:04:55,395 --> 00:04:56,127 >> SO TELL ME WHAT YOU MEAN BY THAT. >> IT'S UNUSUAL TO FIND A GROUP 167 00:04:56,129 --> 00:04:58,562 THAT. >> IT'S UNUSUAL TO FIND A GROUP OF FACULTY MEMBERS FROM VERY 168 00:04:58,564 --> 00:05:01,666 >> IT'S UNUSUAL TO FIND A GROUP OF FACULTY MEMBERS FROM VERY DISPARATE UNIVERSITY DEPARTMENTS 169 00:05:01,668 --> 00:05:03,802 OF FACULTY MEMBERS FROM VERY DISPARATE UNIVERSITY DEPARTMENTS AND DISCIPLINES WHO CAN WORK 170 00:05:03,804 --> 00:05:05,369 DISPARATE UNIVERSITY DEPARTMENTS AND DISCIPLINES WHO CAN WORK TOGETHER EASILY AND SHARE EACH 171 00:05:05,371 --> 00:05:06,404 AND DISCIPLINES WHO CAN WORK TOGETHER EASILY AND SHARE EACH OTHER'S LANGUAGE AND WHO ENJOY 172 00:05:06,406 --> 00:05:09,573 TOGETHER EASILY AND SHARE EACH OTHER'S LANGUAGE AND WHO ENJOY COLLABORATION. 173 00:05:09,575 --> 00:05:11,609 OTHER'S LANGUAGE AND WHO ENJOY COLLABORATION. WE MEET EVERY MONDAY MORNING AT 174 00:05:11,611 --> 00:05:13,211 COLLABORATION. WE MEET EVERY MONDAY MORNING AT 8:00 FOR A KIND OF ROLLING 175 00:05:13,213 --> 00:05:15,313 WE MEET EVERY MONDAY MORNING AT 8:00 FOR A KIND OF ROLLING SEMINAR IN GAME DEVELOPMENT. 176 00:05:15,315 --> 00:05:16,047 8:00 FOR A KIND OF ROLLING SEMINAR IN GAME DEVELOPMENT. WE'VE BEEN DOING THIS FOR NEARLY 177 00:05:16,049 --> 00:05:18,449 SEMINAR IN GAME DEVELOPMENT. WE'VE BEEN DOING THIS FOR NEARLY THREE YEARS. 178 00:05:18,451 --> 00:05:19,984 WE'VE BEEN DOING THIS FOR NEARLY THREE YEARS. WHAT THE FACULTY MEMBERS HERE 179 00:05:19,986 --> 00:05:22,586 THREE YEARS. WHAT THE FACULTY MEMBERS HERE HAVE SAID ABOUT THEIR ROLE IN 180 00:05:22,588 --> 00:05:24,689 WHAT THE FACULTY MEMBERS HERE HAVE SAID ABOUT THEIR ROLE IN THE GAME HAS FOCUSED ON OUR 181 00:05:24,691 --> 00:05:26,791 HAVE SAID ABOUT THEIR ROLE IN THE GAME HAS FOCUSED ON OUR INTENTION TO DEVELOP A GAME FOR 182 00:05:26,793 --> 00:05:28,359 THE GAME HAS FOCUSED ON OUR INTENTION TO DEVELOP A GAME FOR CLASSROOM USE, SO EACH ONE OF 183 00:05:28,361 --> 00:05:29,894 INTENTION TO DEVELOP A GAME FOR CLASSROOM USE, SO EACH ONE OF THE FACULTY MEMBERS TEACHES A 184 00:05:29,896 --> 00:05:32,496 CLASSROOM USE, SO EACH ONE OF THE FACULTY MEMBERS TEACHES A SLICE OF THE WATERSHED. 185 00:05:32,498 --> 00:05:36,167 THE FACULTY MEMBERS TEACHES A SLICE OF THE WATERSHED. MARK TEACHES THE ECONOMICS, DAVE 186 00:05:36,169 --> 00:05:37,735 SLICE OF THE WATERSHED. MARK TEACHES THE ECONOMICS, DAVE TEACHES ECOSYSTEMS, OTHER 187 00:05:37,737 --> 00:05:44,742 MARK TEACHES THE ECONOMICS, DAVE TEACHES ECOSYSTEMS, OTHER MEMBERS OF OUR TEAM TEACH LAW 188 00:05:44,744 --> 00:05:45,609 TEACHES ECOSYSTEMS, OTHER MEMBERS OF OUR TEAM TEACH LAW AND POLICY OR THE BUILT 189 00:05:45,611 --> 00:05:47,645 MEMBERS OF OUR TEAM TEACH LAW AND POLICY OR THE BUILT ENVIRONMENT. 190 00:05:47,647 --> 00:05:48,379 AND POLICY OR THE BUILT ENVIRONMENT. WHAT THE GAME ENABLES STUDENTS 191 00:05:48,381 --> 00:05:49,314 ENVIRONMENT. WHAT THE GAME ENABLES STUDENTS TO SEE IS HOW ALL THE MOVING 192 00:05:49,316 --> 00:05:50,315 WHAT THE GAME ENABLES STUDENTS TO SEE IS HOW ALL THE MOVING PARTS FIT TOGETHER. 193 00:05:50,317 --> 00:05:51,382 TO SEE IS HOW ALL THE MOVING PARTS FIT TOGETHER. >> WHICH IS WHY THIS IS A FIRST 194 00:05:51,384 --> 00:05:52,951 PARTS FIT TOGETHER. >> WHICH IS WHY THIS IS A FIRST OF ITS KIND, RIGHT? 195 00:05:52,953 --> 00:05:54,552 >> WHICH IS WHY THIS IS A FIRST OF ITS KIND, RIGHT? THIS IS -- NO OTHER UNIVERSITY 196 00:05:54,554 --> 00:05:55,553 OF ITS KIND, RIGHT? THIS IS -- NO OTHER UNIVERSITY HAS THE SECRET SAUCE. 197 00:05:55,555 --> 00:05:56,587 THIS IS -- NO OTHER UNIVERSITY HAS THE SECRET SAUCE. [ LAUGHTER ] 198 00:05:56,589 --> 00:05:57,688 HAS THE SECRET SAUCE. [ LAUGHTER ] >> THAT'S RIGHT. 199 00:05:57,690 --> 00:05:58,189 [ LAUGHTER ] >> THAT'S RIGHT. THAT'S RIGHT. 200 00:05:58,191 --> 00:05:59,257 >> THAT'S RIGHT. THAT'S RIGHT. >>OKAY, LET'S TALK ABOUT THE 201 00:05:59,259 --> 00:05:59,757 THAT'S RIGHT. >>OKAY, LET'S TALK ABOUT THE GAME. 202 00:05:59,759 --> 00:06:00,424 >>OKAY, LET'S TALK ABOUT THE GAME. WHO WANTS TO TELL ME HOW IT 203 00:06:00,426 --> 00:06:01,893 GAME. WHO WANTS TO TELL ME HOW IT WORKS? 204 00:06:01,895 --> 00:06:02,927 WHO WANTS TO TELL ME HOW IT WORKS? >> GERRY SHOULD DO THAT. 205 00:06:02,929 --> 00:06:05,563 WORKS? >> GERRY SHOULD DO THAT. >> WELL, OKAY. 206 00:06:05,565 --> 00:06:07,098 >> GERRY SHOULD DO THAT. >> WELL, OKAY. SO IN CONTRAST TO WHAT WE'D CALL 207 00:06:07,100 --> 00:06:08,166 >> WELL, OKAY. SO IN CONTRAST TO WHAT WE'D CALL CONTINUOUS ACTION GAMES LIKE 208 00:06:08,168 --> 00:06:10,735 SO IN CONTRAST TO WHAT WE'D CALL CONTINUOUS ACTION GAMES LIKE "WORLD OF WARCRAFT" OR WHATEVER, 209 00:06:10,737 --> 00:06:12,337 CONTINUOUS ACTION GAMES LIKE "WORLD OF WARCRAFT" OR WHATEVER, WHICH JUST GO ON CONTINUOUSLY, 210 00:06:12,339 --> 00:06:14,438 "WORLD OF WARCRAFT" OR WHATEVER, WHICH JUST GO ON CONTINUOUSLY, THIS IS A ROUND-BASED GAME IN 211 00:06:14,440 --> 00:06:15,506 WHICH JUST GO ON CONTINUOUSLY, THIS IS A ROUND-BASED GAME IN THAT WE DO TEN DISCRETE ROUNDS 212 00:06:15,508 --> 00:06:17,075 THIS IS A ROUND-BASED GAME IN THAT WE DO TEN DISCRETE ROUNDS TWO YEARS APART. 213 00:06:17,077 --> 00:06:19,110 THAT WE DO TEN DISCRETE ROUNDS TWO YEARS APART. AND THE PLAYERS IN THEIR VARIOUS 214 00:06:19,112 --> 00:06:26,417 TWO YEARS APART. AND THE PLAYERS IN THEIR VARIOUS ROLES -- CROP FARMERS, LIVESTOCK 215 00:06:26,419 --> 00:06:27,051 AND THE PLAYERS IN THEIR VARIOUS ROLES -- CROP FARMERS, LIVESTOCK FARMERS, LAND DEVELOPERS, 216 00:06:27,053 --> 00:06:28,052 ROLES -- CROP FARMERS, LIVESTOCK FARMERS, LAND DEVELOPERS, REGULATORS, WATERMEN -- MAKE 217 00:06:28,054 --> 00:06:29,053 FARMERS, LAND DEVELOPERS, REGULATORS, WATERMEN -- MAKE THEIR DECISIONS AND THEN THEY 218 00:06:29,055 --> 00:06:29,620 REGULATORS, WATERMEN -- MAKE THEIR DECISIONS AND THEN THEY ENTER THE DECISIONS. 219 00:06:29,622 --> 00:06:30,621 THEIR DECISIONS AND THEN THEY ENTER THE DECISIONS. THE UNDERLYING SIMULATION MODEL 220 00:06:30,623 --> 00:06:31,655 ENTER THE DECISIONS. THE UNDERLYING SIMULATION MODEL THEN BASICALLY TAKES INTO EFFECT 221 00:06:31,657 --> 00:06:33,258 THE UNDERLYING SIMULATION MODEL THEN BASICALLY TAKES INTO EFFECT WHAT GOES ON IN THE BAY BASED 222 00:06:33,260 --> 00:06:34,325 THEN BASICALLY TAKES INTO EFFECT WHAT GOES ON IN THE BAY BASED UPON THOSE DECISIONS, AND THEN 223 00:06:34,327 --> 00:06:35,393 WHAT GOES ON IN THE BAY BASED UPON THOSE DECISIONS, AND THEN WE DISPLAY INFORMATION BACK TO 224 00:06:35,395 --> 00:06:36,928 UPON THOSE DECISIONS, AND THEN WE DISPLAY INFORMATION BACK TO THEM AND THEY GET TO LOOK AT IT 225 00:06:36,930 --> 00:06:37,996 WE DISPLAY INFORMATION BACK TO THEM AND THEY GET TO LOOK AT IT AND THINK ABOUT WHAT THEY MIGHT 226 00:06:37,998 --> 00:06:39,597 THEM AND THEY GET TO LOOK AT IT AND THINK ABOUT WHAT THEY MIGHT WANT TO DO TO CHANGE THOSE 227 00:06:39,599 --> 00:06:42,200 AND THINK ABOUT WHAT THEY MIGHT WANT TO DO TO CHANGE THOSE DECISIONS IN THE NEXT ROUND. 228 00:06:42,202 --> 00:06:44,769 WANT TO DO TO CHANGE THOSE DECISIONS IN THE NEXT ROUND. SO ALL IN ALL, WE CAN HAVE AS 229 00:06:44,771 --> 00:06:46,404 DECISIONS IN THE NEXT ROUND. SO ALL IN ALL, WE CAN HAVE AS MANY AS 166 INDIVIDUAL PLAYERS 230 00:06:46,406 --> 00:06:47,105 SO ALL IN ALL, WE CAN HAVE AS MANY AS 166 INDIVIDUAL PLAYERS IN THE LARGEST VERSION OF THE 231 00:06:47,107 --> 00:06:48,472 MANY AS 166 INDIVIDUAL PLAYERS IN THE LARGEST VERSION OF THE GAME. 232 00:06:48,474 --> 00:06:49,540 IN THE LARGEST VERSION OF THE GAME. AND SO WE GO THROUGH THE TEN 233 00:06:49,542 --> 00:06:50,275 GAME. AND SO WE GO THROUGH THE TEN ROUNDS AND WE SEE WHERE WE GET 234 00:06:50,277 --> 00:06:51,575 AND SO WE GO THROUGH THE TEN ROUNDS AND WE SEE WHERE WE GET TO. 235 00:06:51,577 --> 00:06:53,177 ROUNDS AND WE SEE WHERE WE GET TO. >> TO DO WELL AT THE GAME, YOU 236 00:06:53,179 --> 00:06:55,780 TO. >> TO DO WELL AT THE GAME, YOU HAVE TO BALANCE. 237 00:06:55,782 --> 00:06:58,349 >> TO DO WELL AT THE GAME, YOU HAVE TO BALANCE. YOU HAVE TO DO WELL AT BOTH THE 238 00:06:58,351 --> 00:06:59,918 HAVE TO BALANCE. YOU HAVE TO DO WELL AT BOTH THE ECONOMY AND THE ENVIRONMENT. 239 00:06:59,920 --> 00:07:01,485 YOU HAVE TO DO WELL AT BOTH THE ECONOMY AND THE ENVIRONMENT. >> DO YOU WIN? 240 00:07:01,487 --> 00:07:03,087 ECONOMY AND THE ENVIRONMENT. >> DO YOU WIN? CAN YOU WIN THE GAME? 241 00:07:03,089 --> 00:07:04,122 >> DO YOU WIN? CAN YOU WIN THE GAME? >> THAT'S ALWAYS A CHALLENGING 242 00:07:04,124 --> 00:07:04,722 CAN YOU WIN THE GAME? >> THAT'S ALWAYS A CHALLENGING QUESTION ABOUT WINNING. 243 00:07:04,724 --> 00:07:06,724 >> THAT'S ALWAYS A CHALLENGING QUESTION ABOUT WINNING. >>HOW DOES THAT WORK? 244 00:07:06,726 --> 00:07:08,293 QUESTION ABOUT WINNING. >>HOW DOES THAT WORK? >> WE DIVIDE UP THE PLAYERS INTO 245 00:07:08,295 --> 00:07:09,894 >>HOW DOES THAT WORK? >> WE DIVIDE UP THE PLAYERS INTO RIVERSHED TEAMS. 246 00:07:09,896 --> 00:07:11,996 >> WE DIVIDE UP THE PLAYERS INTO RIVERSHED TEAMS. SO YOU CAN BE ON A POTOMAC TEAM 247 00:07:11,998 --> 00:07:13,031 RIVERSHED TEAMS. SO YOU CAN BE ON A POTOMAC TEAM OR A SUSQUEHANNA TEAM OR A JAMES 248 00:07:13,033 --> 00:07:15,099 SO YOU CAN BE ON A POTOMAC TEAM OR A SUSQUEHANNA TEAM OR A JAMES RIVER TEAM. 249 00:07:15,101 --> 00:07:17,735 OR A SUSQUEHANNA TEAM OR A JAMES RIVER TEAM. WE CHALLENGE THESE TEAMS TO 250 00:07:17,737 --> 00:07:18,803 RIVER TEAM. WE CHALLENGE THESE TEAMS TO BALANCE ECONOMIC AND 251 00:07:18,805 --> 00:07:21,906 WE CHALLENGE THESE TEAMS TO BALANCE ECONOMIC AND ENVIRONMENTAL PROGRESS. 252 00:07:21,908 --> 00:07:26,144 BALANCE ECONOMIC AND ENVIRONMENTAL PROGRESS. WE RANK THESE TEAMS ON THEIR 253 00:07:26,146 --> 00:07:28,179 ENVIRONMENTAL PROGRESS. WE RANK THESE TEAMS ON THEIR CAPACITY TO MAKE MONEY, TO DO 254 00:07:28,181 --> 00:07:29,247 WE RANK THESE TEAMS ON THEIR CAPACITY TO MAKE MONEY, TO DO ENVIRONMENTAL GOOD, AND THERE'S 255 00:07:29,249 --> 00:07:30,815 CAPACITY TO MAKE MONEY, TO DO ENVIRONMENTAL GOOD, AND THERE'S INEVITABLY A SPREAD. 256 00:07:30,817 --> 00:07:31,849 ENVIRONMENTAL GOOD, AND THERE'S INEVITABLY A SPREAD. SOME TEAMS ARE BETTER AT THIS 257 00:07:31,851 --> 00:07:35,519 INEVITABLY A SPREAD. SOME TEAMS ARE BETTER AT THIS THAN OTHERS. 258 00:07:35,521 --> 00:07:37,088 SOME TEAMS ARE BETTER AT THIS THAN OTHERS. BUT WE USE COMPETITION TO RIVET 259 00:07:37,090 --> 00:07:39,657 THAN OTHERS. BUT WE USE COMPETITION TO RIVET PLAYER ATTENTION ON WHAT THEY'RE 260 00:07:39,659 --> 00:07:41,792 BUT WE USE COMPETITION TO RIVET PLAYER ATTENTION ON WHAT THEY'RE DOING, ON THE NEED TO IMPROVE, 261 00:07:41,794 --> 00:07:43,261 PLAYER ATTENTION ON WHAT THEY'RE DOING, ON THE NEED TO IMPROVE, TO OPTIMIZE THEIR RELATIONSHIPS. 262 00:07:43,263 --> 00:07:46,397 DOING, ON THE NEED TO IMPROVE, TO OPTIMIZE THEIR RELATIONSHIPS. >> RIGHT. 263 00:07:46,399 --> 00:07:47,465 TO OPTIMIZE THEIR RELATIONSHIPS. >> RIGHT. >> BUT FOR THE WATERSHED, NOBODY 264 00:07:47,467 --> 00:07:48,132 >> RIGHT. >> BUT FOR THE WATERSHED, NOBODY WINS UNLESS EVERYBODY WINS. 265 00:07:48,134 --> 00:07:50,101 >> BUT FOR THE WATERSHED, NOBODY WINS UNLESS EVERYBODY WINS. >>RIGHT. 266 00:07:50,103 --> 00:07:53,237 WINS UNLESS EVERYBODY WINS. >>RIGHT. >> SO WE'RE LOOKING TO SEE HOW 267 00:07:53,239 --> 00:07:55,773 >>RIGHT. >> SO WE'RE LOOKING TO SEE HOW COMPETITION EVOLVES INTO 268 00:07:55,775 --> 00:07:56,807 >> SO WE'RE LOOKING TO SEE HOW COMPETITION EVOLVES INTO COLLABORATION DURING THE GAME 269 00:07:56,809 --> 00:07:58,376 COMPETITION EVOLVES INTO COLLABORATION DURING THE GAME PLAY. 270 00:07:58,378 --> 00:07:59,444 COLLABORATION DURING THE GAME PLAY. >> TALK ABOUT THE IMPACT THAT 271 00:07:59,446 --> 00:08:01,545 PLAY. >> TALK ABOUT THE IMPACT THAT THE GAME HAS PLAYED ON THE 272 00:08:01,547 --> 00:08:03,114 >> TALK ABOUT THE IMPACT THAT THE GAME HAS PLAYED ON THE STUDENTS AND SOME OF THE 273 00:08:03,116 --> 00:08:04,115 THE GAME HAS PLAYED ON THE STUDENTS AND SOME OF THE BEHAVIOR THAT YOU HAVE OBSERVED 274 00:08:04,117 --> 00:08:05,216 STUDENTS AND SOME OF THE BEHAVIOR THAT YOU HAVE OBSERVED WATCHING THEM. 275 00:08:05,218 --> 00:08:06,217 BEHAVIOR THAT YOU HAVE OBSERVED WATCHING THEM. >> WELL, DAVID, YOU'VE DONE SOME 276 00:08:06,219 --> 00:08:08,853 WATCHING THEM. >> WELL, DAVID, YOU'VE DONE SOME PILOT STUDIES. 277 00:08:08,855 --> 00:08:10,921 >> WELL, DAVID, YOU'VE DONE SOME PILOT STUDIES. >> SO WE'VE PLAYED THE GAME WITH 278 00:08:10,923 --> 00:08:11,990 PILOT STUDIES. >> SO WE'VE PLAYED THE GAME WITH UNIVERSITY STUDENTS AND WITH 279 00:08:11,992 --> 00:08:13,057 >> SO WE'VE PLAYED THE GAME WITH UNIVERSITY STUDENTS AND WITH HIGH SCHOOL STUDENTS, AND IT'S 280 00:08:13,059 --> 00:08:15,126 UNIVERSITY STUDENTS AND WITH HIGH SCHOOL STUDENTS, AND IT'S REALLY NICE. 281 00:08:15,128 --> 00:08:15,860 HIGH SCHOOL STUDENTS, AND IT'S REALLY NICE. YOU ACTUALLY SEE THAT THE SAME 282 00:08:15,862 --> 00:08:17,761 REALLY NICE. YOU ACTUALLY SEE THAT THE SAME KINDS OF THINGS HAPPEN. 283 00:08:17,763 --> 00:08:18,829 YOU ACTUALLY SEE THAT THE SAME KINDS OF THINGS HAPPEN. AT THE BEGINNING WHEN PEOPLE 284 00:08:18,831 --> 00:08:20,331 KINDS OF THINGS HAPPEN. AT THE BEGINNING WHEN PEOPLE FIRST SIT DOWN AND START TO 285 00:08:20,333 --> 00:08:22,433 AT THE BEGINNING WHEN PEOPLE FIRST SIT DOWN AND START TO PLAY, THEY TEND TO THINK OF 286 00:08:22,435 --> 00:08:23,501 FIRST SIT DOWN AND START TO PLAY, THEY TEND TO THINK OF THEMSELVES AS INDIVIDUAL PLAYERS 287 00:08:23,503 --> 00:08:29,273 PLAY, THEY TEND TO THINK OF THEMSELVES AS INDIVIDUAL PLAYERS OR MAYBE THEY THINK OF 288 00:08:29,275 --> 00:08:30,274 THEMSELVES AS INDIVIDUAL PLAYERS OR MAYBE THEY THINK OF THEMSELVES IN TERMS OF 289 00:08:30,276 --> 00:08:31,009 OR MAYBE THEY THINK OF THEMSELVES IN TERMS OF INTERACTING WITH THE PEOPLE IN 290 00:08:31,011 --> 00:08:31,809 THEMSELVES IN TERMS OF INTERACTING WITH THE PEOPLE IN THEIR WATERSHED TO BE A TEAM. 291 00:08:31,811 --> 00:08:32,877 INTERACTING WITH THE PEOPLE IN THEIR WATERSHED TO BE A TEAM. AND AS THE GAME GOES ON, WHAT WE 292 00:08:32,879 --> 00:08:34,445 THEIR WATERSHED TO BE A TEAM. AND AS THE GAME GOES ON, WHAT WE SEE IS THAT PEOPLE START TO GET 293 00:08:34,447 --> 00:08:35,079 AND AS THE GAME GOES ON, WHAT WE SEE IS THAT PEOPLE START TO GET UP AND WALK AROUND MORE. 294 00:08:35,081 --> 00:08:36,047 SEE IS THAT PEOPLE START TO GET UP AND WALK AROUND MORE. THEY START TO GO AND TALK TO 295 00:08:36,049 --> 00:08:37,048 UP AND WALK AROUND MORE. THEY START TO GO AND TALK TO OTHER PEOPLE. 296 00:08:37,050 --> 00:08:38,649 THEY START TO GO AND TALK TO OTHER PEOPLE. THEY'RE SEEKING OUT REGULATORS, 297 00:08:38,651 --> 00:08:40,184 OTHER PEOPLE. THEY'RE SEEKING OUT REGULATORS, THEY'RE SEEKING OUT PEOPLE IN 298 00:08:40,186 --> 00:08:41,819 THEY'RE SEEKING OUT REGULATORS, THEY'RE SEEKING OUT PEOPLE IN OTHER RIVERSHEDS THAT MAY BE 299 00:08:41,821 --> 00:08:43,888 THEY'RE SEEKING OUT PEOPLE IN OTHER RIVERSHEDS THAT MAY BE ABLE TO HELP THEM OR MAY BE 300 00:08:43,890 --> 00:08:45,456 OTHER RIVERSHEDS THAT MAY BE ABLE TO HELP THEM OR MAY BE DOING SOMETHING WELL, AND OVER 301 00:08:45,458 --> 00:08:47,525 ABLE TO HELP THEM OR MAY BE DOING SOMETHING WELL, AND OVER THE COURSE OF THE GAMEPLAY, 302 00:08:47,527 --> 00:08:50,161 DOING SOMETHING WELL, AND OVER THE COURSE OF THE GAMEPLAY, PEOPLE ARE REALLY THINKING 303 00:08:50,163 --> 00:08:52,230 THE COURSE OF THE GAMEPLAY, PEOPLE ARE REALLY THINKING BEYOND THEIR OWN ROLE AND BEYOND 304 00:08:52,232 --> 00:08:53,864 PEOPLE ARE REALLY THINKING BEYOND THEIR OWN ROLE AND BEYOND THEIR OWN RIVERSHED AND REALLY 305 00:08:53,866 --> 00:08:55,900 BEYOND THEIR OWN ROLE AND BEYOND THEIR OWN RIVERSHED AND REALLY THINKING ABOUT HOW THE ENTIRE 306 00:08:55,902 --> 00:08:56,934 THEIR OWN RIVERSHED AND REALLY THINKING ABOUT HOW THE ENTIRE BAY WORKS TOGETHER ECONOMICALLY 307 00:08:56,936 --> 00:08:58,036 THINKING ABOUT HOW THE ENTIRE BAY WORKS TOGETHER ECONOMICALLY AND ENVIRONMENTALLY AND ACROSS 308 00:08:58,038 --> 00:08:59,603 BAY WORKS TOGETHER ECONOMICALLY AND ENVIRONMENTALLY AND ACROSS THESE DIFFERENT ROLES WITH 309 00:08:59,605 --> 00:09:01,639 AND ENVIRONMENTALLY AND ACROSS THESE DIFFERENT ROLES WITH DIFFERENT INTERESTS IN TERMS OF 310 00:09:01,641 --> 00:09:02,673 THESE DIFFERENT ROLES WITH DIFFERENT INTERESTS IN TERMS OF HOW THEY MIGHT BE ABLE TO 311 00:09:02,675 --> 00:09:04,775 DIFFERENT INTERESTS IN TERMS OF HOW THEY MIGHT BE ABLE TO COLLECTIVELY WIN. 312 00:09:04,777 --> 00:09:06,377 HOW THEY MIGHT BE ABLE TO COLLECTIVELY WIN. >>THAT'S A GREAT RESULT, BUT IT 313 00:09:06,379 --> 00:09:07,912 COLLECTIVELY WIN. >>THAT'S A GREAT RESULT, BUT IT DOES HELP TO PULL PEOPLE IN BY 314 00:09:07,914 --> 00:09:09,480 >>THAT'S A GREAT RESULT, BUT IT DOES HELP TO PULL PEOPLE IN BY CALLING IT A GAME. 315 00:09:09,482 --> 00:09:10,515 DOES HELP TO PULL PEOPLE IN BY CALLING IT A GAME. I MEAN, YOU'VE CREATED A GAME 316 00:09:10,517 --> 00:09:12,116 CALLING IT A GAME. I MEAN, YOU'VE CREATED A GAME AND THERE'S A REASON FOR THAT. 317 00:09:12,118 --> 00:09:15,719 I MEAN, YOU'VE CREATED A GAME AND THERE'S A REASON FOR THAT. >> WHEN WE CALL THIS A GAME, IT 318 00:09:15,721 --> 00:09:18,389 AND THERE'S A REASON FOR THAT. >> WHEN WE CALL THIS A GAME, IT LOWERS THE BARRIERS TO ACCESS. 319 00:09:18,391 --> 00:09:20,491 >> WHEN WE CALL THIS A GAME, IT LOWERS THE BARRIERS TO ACCESS. WE TALK ABOUT THIS BEING A 320 00:09:20,493 --> 00:09:22,026 LOWERS THE BARRIERS TO ACCESS. WE TALK ABOUT THIS BEING A PARTICIPATORY SIMULATION OF THE 321 00:09:22,028 --> 00:09:23,627 WE TALK ABOUT THIS BEING A PARTICIPATORY SIMULATION OF THE WATERSHED AS A COMPLEX SYSTEM. 322 00:09:23,629 --> 00:09:24,662 PARTICIPATORY SIMULATION OF THE WATERSHED AS A COMPLEX SYSTEM. COMPLEX SYSTEMS HAVE LOTS OF 323 00:09:24,664 --> 00:09:27,765 WATERSHED AS A COMPLEX SYSTEM. COMPLEX SYSTEMS HAVE LOTS OF MOVING PARTS. 324 00:09:27,767 --> 00:09:30,401 COMPLEX SYSTEMS HAVE LOTS OF MOVING PARTS. THEY ARE ACTIVATED BY INDIVIDUAL 325 00:09:30,403 --> 00:09:32,470 MOVING PARTS. THEY ARE ACTIVATED BY INDIVIDUAL AGENTS ACTING INDEPENDENTLY, AND 326 00:09:32,472 --> 00:09:35,106 THEY ARE ACTIVATED BY INDIVIDUAL AGENTS ACTING INDEPENDENTLY, AND A SIMULATION LIKE THIS ALLOWS A 327 00:09:35,108 --> 00:09:36,674 AGENTS ACTING INDEPENDENTLY, AND A SIMULATION LIKE THIS ALLOWS A PLAYER TO EXPERIENCE WHAT IT IS 328 00:09:36,676 --> 00:09:38,776 A SIMULATION LIKE THIS ALLOWS A PLAYER TO EXPERIENCE WHAT IT IS LIKE TO LIVE IN A COMPLEX SYSTEM 329 00:09:38,778 --> 00:09:39,843 PLAYER TO EXPERIENCE WHAT IT IS LIKE TO LIVE IN A COMPLEX SYSTEM OF INTERRELATED HUMAN BEHAVIOR 330 00:09:39,845 --> 00:09:42,480 LIKE TO LIVE IN A COMPLEX SYSTEM OF INTERRELATED HUMAN BEHAVIOR AND NATURAL PROCESSES. 331 00:09:42,482 --> 00:09:44,014 OF INTERRELATED HUMAN BEHAVIOR AND NATURAL PROCESSES. BUT ONCE PLAYERS ARE IN, THEY 332 00:09:44,016 --> 00:09:47,185 AND NATURAL PROCESSES. BUT ONCE PLAYERS ARE IN, THEY HAVE A GOOD TIME, AND WITH THE 333 00:09:47,187 --> 00:09:48,252 BUT ONCE PLAYERS ARE IN, THEY HAVE A GOOD TIME, AND WITH THE GOOD TIME, THEY BEGIN TO 334 00:09:48,254 --> 00:09:49,253 HAVE A GOOD TIME, AND WITH THE GOOD TIME, THEY BEGIN TO MANIPULATE VERY SOPHISTICATED 335 00:09:49,255 --> 00:09:50,321 GOOD TIME, THEY BEGIN TO MANIPULATE VERY SOPHISTICATED DATA. 336 00:09:50,323 --> 00:09:51,422 MANIPULATE VERY SOPHISTICATED DATA. >> AND THAT'S ONE OF THE 337 00:09:51,424 --> 00:09:52,423 DATA. >> AND THAT'S ONE OF THE IMPORTANT THINGS. 338 00:09:52,425 --> 00:09:55,025 >> AND THAT'S ONE OF THE IMPORTANT THINGS. THE GAME IS A GAME OF COMPLEX 339 00:09:55,027 --> 00:09:56,094 IMPORTANT THINGS. THE GAME IS A GAME OF COMPLEX SYSTEMS, BUT IT'S RELATIVELY 340 00:09:56,096 --> 00:09:58,196 THE GAME IS A GAME OF COMPLEX SYSTEMS, BUT IT'S RELATIVELY SIMPLE DECISION RULES. 341 00:09:58,198 --> 00:09:59,763 SYSTEMS, BUT IT'S RELATIVELY SIMPLE DECISION RULES. THERE'S RELATIVELY FEW CHOICES 342 00:09:59,765 --> 00:10:01,832 SIMPLE DECISION RULES. THERE'S RELATIVELY FEW CHOICES OF WHAT AN INDIVIDUAL CAN MAKE. 343 00:10:01,834 --> 00:10:03,934 THERE'S RELATIVELY FEW CHOICES OF WHAT AN INDIVIDUAL CAN MAKE. BUT WHEN YOU COMBINE THAT WITH 344 00:10:03,936 --> 00:10:05,002 OF WHAT AN INDIVIDUAL CAN MAKE. BUT WHEN YOU COMBINE THAT WITH THE SEVEN WATERSHEDS AND THE 345 00:10:05,004 --> 00:10:06,537 BUT WHEN YOU COMBINE THAT WITH THE SEVEN WATERSHEDS AND THE X-NUMBER OF ROLES AND WHAT HAVE 346 00:10:06,539 --> 00:10:08,139 THE SEVEN WATERSHEDS AND THE X-NUMBER OF ROLES AND WHAT HAVE YOU, AND THEN THE COMPLEXITY, 347 00:10:08,141 --> 00:10:09,707 X-NUMBER OF ROLES AND WHAT HAVE YOU, AND THEN THE COMPLEXITY, YOU GET BEHAVIOR THAT EMERGES. 348 00:10:09,709 --> 00:10:10,741 YOU, AND THEN THE COMPLEXITY, YOU GET BEHAVIOR THAT EMERGES. YOU THINK THIS IS WHAT'S GOING 349 00:10:10,743 --> 00:10:12,343 YOU GET BEHAVIOR THAT EMERGES. YOU THINK THIS IS WHAT'S GOING TO HAPPEN WHEN YOU MAKE THIS 350 00:10:12,345 --> 00:10:13,344 YOU THINK THIS IS WHAT'S GOING TO HAPPEN WHEN YOU MAKE THIS DECISION, AND IT DOESN'T. 351 00:10:13,346 --> 00:10:14,945 TO HAPPEN WHEN YOU MAKE THIS DECISION, AND IT DOESN'T. WELL, WHY WAS THAT? 352 00:10:14,947 --> 00:10:16,013 DECISION, AND IT DOESN'T. WELL, WHY WAS THAT? WELL, THAT WAS BECAUSE HE DID 353 00:10:16,015 --> 00:10:17,081 WELL, WHY WAS THAT? WELL, THAT WAS BECAUSE HE DID SOMETHING ELSE UP IN SOME 354 00:10:17,083 --> 00:10:18,182 WELL, THAT WAS BECAUSE HE DID SOMETHING ELSE UP IN SOME WATERSHED THAT I DIDN'T KNOW 355 00:10:18,184 --> 00:10:18,749 SOMETHING ELSE UP IN SOME WATERSHED THAT I DIDN'T KNOW ABOUT. 356 00:10:18,751 --> 00:10:20,284 WATERSHED THAT I DIDN'T KNOW ABOUT. >>WELL, SO HAVE YOU HAD AN 357 00:10:20,286 --> 00:10:21,018 ABOUT. >>WELL, SO HAVE YOU HAD AN OPPORTUNITY TO TAKE THIS TO THE 358 00:10:21,020 --> 00:10:22,386 >>WELL, SO HAVE YOU HAD AN OPPORTUNITY TO TAKE THIS TO THE PRIVATE SECTOR? 359 00:10:22,388 --> 00:10:25,490 OPPORTUNITY TO TAKE THIS TO THE PRIVATE SECTOR? >> WE'VE TAKEN THE GAME TO THE 360 00:10:25,492 --> 00:10:28,058 PRIVATE SECTOR? >> WE'VE TAKEN THE GAME TO THE PRIVATE SECTOR AND TO NGOs, AND 361 00:10:28,060 --> 00:10:30,694 >> WE'VE TAKEN THE GAME TO THE PRIVATE SECTOR AND TO NGOs, AND OUTSIDE OF THE CLASSROOM, THERE 362 00:10:30,696 --> 00:10:31,729 PRIVATE SECTOR AND TO NGOs, AND OUTSIDE OF THE CLASSROOM, THERE ARE VERY DIFFERENT APPLICATIONS 363 00:10:31,731 --> 00:10:34,332 OUTSIDE OF THE CLASSROOM, THERE ARE VERY DIFFERENT APPLICATIONS FOR THE GAME. 364 00:10:34,334 --> 00:10:37,968 ARE VERY DIFFERENT APPLICATIONS FOR THE GAME. COMPANIES THAT USE A LOT OF 365 00:10:37,970 --> 00:10:41,639 FOR THE GAME. COMPANIES THAT USE A LOT OF WATER -- INTEL, COCA-COLA, GE -- 366 00:10:41,641 --> 00:10:43,741 COMPANIES THAT USE A LOT OF WATER -- INTEL, COCA-COLA, GE -- REALIZE THAT THEY NEED TO MANAGE 367 00:10:43,743 --> 00:10:46,377 WATER -- INTEL, COCA-COLA, GE -- REALIZE THAT THEY NEED TO MANAGE WATER RESOURCE RISK. 368 00:10:46,379 --> 00:10:47,945 REALIZE THAT THEY NEED TO MANAGE WATER RESOURCE RISK. THEY KNOW THAT MOVING FORWARD, 369 00:10:47,947 --> 00:10:50,047 WATER RESOURCE RISK. THEY KNOW THAT MOVING FORWARD, THERE'S GOING TO BE MORE 370 00:10:50,049 --> 00:10:52,116 THEY KNOW THAT MOVING FORWARD, THERE'S GOING TO BE MORE COMPETITION FOR LIMITED WATER 371 00:10:52,118 --> 00:10:54,218 THERE'S GOING TO BE MORE COMPETITION FOR LIMITED WATER AND THEY NEED TO ENGAGE WITH 372 00:10:54,220 --> 00:10:55,786 COMPETITION FOR LIMITED WATER AND THEY NEED TO ENGAGE WITH STAKEHOLDERS IN VARIOUS 373 00:10:55,788 --> 00:10:58,389 AND THEY NEED TO ENGAGE WITH STAKEHOLDERS IN VARIOUS WATERSHEDS. 374 00:10:58,391 --> 00:11:00,458 STAKEHOLDERS IN VARIOUS WATERSHEDS. SO THAT OUR GAME TURNS OUT TO BE 375 00:11:00,460 --> 00:11:03,661 WATERSHEDS. SO THAT OUR GAME TURNS OUT TO BE AN IDEAL TOOL FOR MULTI-SECTOR 376 00:11:03,663 --> 00:11:04,662 SO THAT OUR GAME TURNS OUT TO BE AN IDEAL TOOL FOR MULTI-SECTOR STAKEHOLDER ENGAGEMENT, AND NGOs 377 00:11:04,664 --> 00:11:09,400 AN IDEAL TOOL FOR MULTI-SECTOR STAKEHOLDER ENGAGEMENT, AND NGOs THAT WANT TO MOVE PAST 378 00:11:09,402 --> 00:11:10,434 STAKEHOLDER ENGAGEMENT, AND NGOs THAT WANT TO MOVE PAST CONFRONTATIONAL ENVIRONMENTAL 379 00:11:10,436 --> 00:11:12,537 THAT WANT TO MOVE PAST CONFRONTATIONAL ENVIRONMENTAL POLITICS AND LOOK TO COLLABORATE 380 00:11:12,539 --> 00:11:15,206 CONFRONTATIONAL ENVIRONMENTAL POLITICS AND LOOK TO COLLABORATE FOR SOLUTIONS SEE MULTI-SECTOR 381 00:11:15,208 --> 00:11:19,343 POLITICS AND LOOK TO COLLABORATE FOR SOLUTIONS SEE MULTI-SECTOR COLLABORATION AS BEING THE KEY. 382 00:11:19,345 --> 00:11:20,411 FOR SOLUTIONS SEE MULTI-SECTOR COLLABORATION AS BEING THE KEY. SO A GAME THAT ENABLES 383 00:11:20,413 --> 00:11:21,945 COLLABORATION AS BEING THE KEY. SO A GAME THAT ENABLES STAKEHOLDERS FROM DIFFERENT 384 00:11:21,947 --> 00:11:24,014 SO A GAME THAT ENABLES STAKEHOLDERS FROM DIFFERENT SECTORS TO REGISTER THEIR 385 00:11:24,016 --> 00:11:26,617 STAKEHOLDERS FROM DIFFERENT SECTORS TO REGISTER THEIR INTERESTS AND SEE HOW THEY WORK 386 00:11:26,619 --> 00:11:28,719 SECTORS TO REGISTER THEIR INTERESTS AND SEE HOW THEY WORK TOGETHER, IT'S PERFECT. 387 00:11:28,721 --> 00:11:29,753 INTERESTS AND SEE HOW THEY WORK TOGETHER, IT'S PERFECT. >> THAT WAS LIKE A BIG DEBT 388 00:11:29,755 --> 00:11:30,288 TOGETHER, IT'S PERFECT. >> THAT WAS LIKE A BIG DEBT LOAD, RIGHT? 389 00:11:30,290 --> 00:11:31,822 >> THAT WAS LIKE A BIG DEBT LOAD, RIGHT? >> YES. 390 00:11:31,824 --> 00:11:33,424 LOAD, RIGHT? >> YES. >> BUT I SAW A QUICK TURNAROUND. 391 00:11:33,426 --> 00:11:35,526 >> YES. >> BUT I SAW A QUICK TURNAROUND. I TALKED TO MY REGULATOR PERSON 392 00:11:35,528 --> 00:11:37,595 >> BUT I SAW A QUICK TURNAROUND. I TALKED TO MY REGULATOR PERSON AND SHE GAVE ME SOME TAX RELIEF. 393 00:11:37,597 --> 00:11:38,696 I TALKED TO MY REGULATOR PERSON AND SHE GAVE ME SOME TAX RELIEF. >> THE GAME IS THE GAME, AND 394 00:11:38,698 --> 00:11:39,730 AND SHE GAVE ME SOME TAX RELIEF. >> THE GAME IS THE GAME, AND IT'S NOT COMING TO THE TABLE 395 00:11:39,732 --> 00:11:42,333 >> THE GAME IS THE GAME, AND IT'S NOT COMING TO THE TABLE WITH ANY POLITICAL BAGGAGE. 396 00:11:42,335 --> 00:11:43,401 IT'S NOT COMING TO THE TABLE WITH ANY POLITICAL BAGGAGE. IT ALLOWS AN OPPORTUNITY FOR 397 00:11:43,403 --> 00:11:44,435 WITH ANY POLITICAL BAGGAGE. IT ALLOWS AN OPPORTUNITY FOR PEOPLE WITH DIFFERENT 398 00:11:44,437 --> 00:11:46,537 IT ALLOWS AN OPPORTUNITY FOR PEOPLE WITH DIFFERENT PERSPECTIVES TO GET TOGETHER AND 399 00:11:46,539 --> 00:11:51,742 PEOPLE WITH DIFFERENT PERSPECTIVES TO GET TOGETHER AND TALK IN A PRODUCTIVE WAY, WHICH 400 00:11:51,744 --> 00:11:53,311 PERSPECTIVES TO GET TOGETHER AND TALK IN A PRODUCTIVE WAY, WHICH OFTENTIMES ALSO NOT GERMANE TO 401 00:11:53,313 --> 00:11:55,346 TALK IN A PRODUCTIVE WAY, WHICH OFTENTIMES ALSO NOT GERMANE TO THE ISSUES. 402 00:11:55,348 --> 00:11:56,046 OFTENTIMES ALSO NOT GERMANE TO THE ISSUES. >>AND I'M GUESSING THAT THEY 403 00:11:56,048 --> 00:11:56,947 THE ISSUES. >>AND I'M GUESSING THAT THEY GET LOST IN THIS GAME AS WELL. 404 00:11:56,949 --> 00:11:57,648 >>AND I'M GUESSING THAT THEY GET LOST IN THIS GAME AS WELL. >> THE COMMENTS THEY GIVE US 405 00:11:57,650 --> 00:11:58,516 GET LOST IN THIS GAME AS WELL. >> THE COMMENTS THEY GIVE US ARE, YOU KNOW, THAT WE'VE NEVER 406 00:11:58,518 --> 00:11:59,149 >> THE COMMENTS THEY GIVE US ARE, YOU KNOW, THAT WE'VE NEVER BEEN THIS ENGAGED BEFORE, 407 00:11:59,151 --> 00:11:59,850 ARE, YOU KNOW, THAT WE'VE NEVER BEEN THIS ENGAGED BEFORE, BECAUSE USUALLY EVERYBODY HAS 408 00:11:59,852 --> 00:12:00,784 BEEN THIS ENGAGED BEFORE, BECAUSE USUALLY EVERYBODY HAS THEIR OWN TURF THEY'RE TRYING TO 409 00:12:00,786 --> 00:12:01,285 BECAUSE USUALLY EVERYBODY HAS THEIR OWN TURF THEY'RE TRYING TO SET OUT, YOU KNOW. 410 00:12:01,287 --> 00:12:02,320 THEIR OWN TURF THEY'RE TRYING TO SET OUT, YOU KNOW. >>OH, THAT'S GREAT. 411 00:12:02,322 --> 00:12:03,421 SET OUT, YOU KNOW. >>OH, THAT'S GREAT. >> IT'S ACTUALLY VERY REWARDING. 412 00:12:03,423 --> 00:12:06,023 >>OH, THAT'S GREAT. >> IT'S ACTUALLY VERY REWARDING. >> THIS IS AN EXAMPLE OF HOW 413 00:12:06,025 --> 00:12:08,626 >> IT'S ACTUALLY VERY REWARDING. >> THIS IS AN EXAMPLE OF HOW INTEGRATING EXPERTISE FROM ALL 414 00:12:08,628 --> 00:12:10,695 >> THIS IS AN EXAMPLE OF HOW INTEGRATING EXPERTISE FROM ALL THE SCHOOLS OF THE UNIVERSITY 415 00:12:10,697 --> 00:12:15,433 INTEGRATING EXPERTISE FROM ALL THE SCHOOLS OF THE UNIVERSITY CAN PRODUCE PRODUCTS THAT HAVE 416 00:12:15,435 --> 00:12:16,434 THE SCHOOLS OF THE UNIVERSITY CAN PRODUCE PRODUCTS THAT HAVE GREAT IMPACT, AND IT IS A 417 00:12:16,436 --> 00:12:18,569 CAN PRODUCE PRODUCTS THAT HAVE GREAT IMPACT, AND IT IS A CONTRIBUTION THAT A RESEARCH 418 00:12:18,571 --> 00:12:20,671 GREAT IMPACT, AND IT IS A CONTRIBUTION THAT A RESEARCH UNIVERSITY CAN MAKE TO THE 419 00:12:20,673 --> 00:12:22,206 CONTRIBUTION THAT A RESEARCH UNIVERSITY CAN MAKE TO THE WATERSHED AND IT'S A TOOL THAT 420 00:12:22,208 --> 00:12:25,343 UNIVERSITY CAN MAKE TO THE WATERSHED AND IT'S A TOOL THAT WE THINK HAS ENORMOUS POTENTIAL 421 00:12:25,345 --> 00:12:26,444 WATERSHED AND IT'S A TOOL THAT WE THINK HAS ENORMOUS POTENTIAL FOR OTHER UNIVERSITIES AND FOR 422 00:12:26,446 --> 00:12:27,978 WE THINK HAS ENORMOUS POTENTIAL FOR OTHER UNIVERSITIES AND FOR POLICY AND ECONOMIC DEVELOPMENT. 423 00:12:27,980 --> 00:12:29,046 FOR OTHER UNIVERSITIES AND FOR POLICY AND ECONOMIC DEVELOPMENT. >>OKAY, SO JUST THE LAST 424 00:12:29,048 --> 00:12:30,080 POLICY AND ECONOMIC DEVELOPMENT. >>OKAY, SO JUST THE LAST QUESTION. 425 00:12:30,082 --> 00:12:31,115 >>OKAY, SO JUST THE LAST QUESTION. WHAT ELSE DO YOU SEE IN THE 426 00:12:31,117 --> 00:12:33,251 QUESTION. WHAT ELSE DO YOU SEE IN THE FUTURE FOR THE UVA BAY GAME? 427 00:12:33,253 --> 00:12:34,785 WHAT ELSE DO YOU SEE IN THE FUTURE FOR THE UVA BAY GAME? >> WHEN WE PUT THE BAY GAME 428 00:12:34,787 --> 00:12:36,387 FUTURE FOR THE UVA BAY GAME? >> WHEN WE PUT THE BAY GAME TOGETHER ORIGINALLY IN FOUR 429 00:12:36,389 --> 00:12:37,455 >> WHEN WE PUT THE BAY GAME TOGETHER ORIGINALLY IN FOUR MONTHS, IT WAS KIND OF A 430 00:12:37,457 --> 00:12:39,523 TOGETHER ORIGINALLY IN FOUR MONTHS, IT WAS KIND OF A CUT-AND-PASTE OPERATION. 431 00:12:39,525 --> 00:12:42,627 MONTHS, IT WAS KIND OF A CUT-AND-PASTE OPERATION. WE DIDN'T -- FRANKLY, I 432 00:12:42,629 --> 00:12:43,694 CUT-AND-PASTE OPERATION. WE DIDN'T -- FRANKLY, I DIDN'T SEE IT LASTING THIS LONG. 433 00:12:43,696 --> 00:12:45,763 WE DIDN'T -- FRANKLY, I DIDN'T SEE IT LASTING THIS LONG. BUT WHAT WE'RE DOING RIGHT NOW, 434 00:12:45,765 --> 00:12:46,830 DIDN'T SEE IT LASTING THIS LONG. BUT WHAT WE'RE DOING RIGHT NOW, WE MADE A DECISION TO ACTUALLY 435 00:12:46,832 --> 00:12:47,565 BUT WHAT WE'RE DOING RIGHT NOW, WE MADE A DECISION TO ACTUALLY REWRITE AND RECODE THE GAME SO 436 00:12:47,567 --> 00:12:48,866 WE MADE A DECISION TO ACTUALLY REWRITE AND RECODE THE GAME SO THAT IT WILL BE RAPIDLY 437 00:12:48,868 --> 00:12:49,933 REWRITE AND RECODE THE GAME SO THAT IT WILL BE RAPIDLY RECONFIGURABLE TO ANY OTHER 438 00:12:49,935 --> 00:12:51,502 THAT IT WILL BE RAPIDLY RECONFIGURABLE TO ANY OTHER WATERSHED GLOBALLY. 439 00:12:51,504 --> 00:12:52,570 RECONFIGURABLE TO ANY OTHER WATERSHED GLOBALLY. >>OH, THAT'S EXCITING. 440 00:12:52,572 --> 00:12:55,205 WATERSHED GLOBALLY. >>OH, THAT'S EXCITING. >> OUR GOAL IS TO MAKE THE UVA 441 00:12:55,207 --> 00:12:55,906 >>OH, THAT'S EXCITING. >> OUR GOAL IS TO MAKE THE UVA BAY GAME TEMPLATE THE GLOBAL 442 00:12:55,908 --> 00:12:57,808 >> OUR GOAL IS TO MAKE THE UVA BAY GAME TEMPLATE THE GLOBAL STANDARD FOR WATERSHED 443 00:12:57,810 --> 00:12:59,910 BAY GAME TEMPLATE THE GLOBAL STANDARD FOR WATERSHED SIMULATION SO THAT ANY 444 00:12:59,912 --> 00:13:04,548 STANDARD FOR WATERSHED SIMULATION SO THAT ANY MULTI-SECTOR GROUP IN ANY 445 00:13:04,550 --> 00:13:05,283 SIMULATION SO THAT ANY MULTI-SECTOR GROUP IN ANY WATERSHED ANYWHERE ON THE PLANET 446 00:13:05,285 --> 00:13:06,684 MULTI-SECTOR GROUP IN ANY WATERSHED ANYWHERE ON THE PLANET CAN USE THIS TOOL TO DEVELOP 447 00:13:06,686 --> 00:13:08,252 WATERSHED ANYWHERE ON THE PLANET CAN USE THIS TOOL TO DEVELOP COMMUNITY-BASED, COLLABORATIVE 448 00:13:08,254 --> 00:13:10,354 CAN USE THIS TOOL TO DEVELOP COMMUNITY-BASED, COLLABORATIVE NATURAL RESOURCE GOVERNANCE. 449 00:13:10,356 --> 00:13:11,389 COMMUNITY-BASED, COLLABORATIVE NATURAL RESOURCE GOVERNANCE. >> ALL RIGHT. 450 00:13:11,391 --> 00:13:12,022 NATURAL RESOURCE GOVERNANCE. >> ALL RIGHT. THANK YOU ALL VERY MUCH. 451 00:13:12,024 --> 00:13:12,990 >> ALL RIGHT. THANK YOU ALL VERY MUCH. >> THANK YOU. 452 00:13:12,992 --> 00:13:13,624 THANK YOU ALL VERY MUCH. >> THANK YOU. >> THANK YOU VERY MUCH. 453 00:13:13,626 --> 00:13:14,158 >> THANK YOU. >> THANK YOU VERY MUCH. >> APPRECIATE IT. 454 00:13:14,160 --> 00:13:17,762 >> THANK YOU VERY MUCH. >> APPRECIATE IT. >> THANK YOU. 455 00:13:17,764 --> 00:13:31,008 >>> CIDER MAKING WAS POPULAR BACK IN JEFFERSON'S DAY AND TODAY IT'S ONCE AGAIN A GROWING 456 00:13:31,010 --> 00:13:33,110 BACK IN JEFFERSON'S DAY AND TODAY IT'S ONCE AGAIN A GROWING INDUSTRY. 457 00:13:33,112 --> 00:13:34,144 TODAY IT'S ONCE AGAIN A GROWING INDUSTRY. JOIN US TODAY AS WE VISIT ONE OF 458 00:13:34,146 --> 00:13:36,213 INDUSTRY. JOIN US TODAY AS WE VISIT ONE OF THE FIRST CIDERIES IN CENTRAL 459 00:13:36,215 --> 00:13:37,782 JOIN US TODAY AS WE VISIT ONE OF THE FIRST CIDERIES IN CENTRAL VIRGINIA, ALBEMARLE CIDERWORKS, 460 00:13:37,784 --> 00:13:39,383 THE FIRST CIDERIES IN CENTRAL VIRGINIA, ALBEMARLE CIDERWORKS, FAMILY-OWNED AND OPERATED, 461 00:13:39,385 --> 00:13:40,384 VIRGINIA, ALBEMARLE CIDERWORKS, FAMILY-OWNED AND OPERATED, LOCATED JUST SOUTH OF 462 00:13:40,386 --> 00:13:40,951 FAMILY-OWNED AND OPERATED, LOCATED JUST SOUTH OF CHARLOTTESVILLE. 463 00:13:40,953 --> 00:13:44,655 LOCATED JUST SOUTH OF CHARLOTTESVILLE. COME ON! 464 00:13:44,657 --> 00:13:51,061 >> SO TELL ME, WHAT IS IT THAT INSPIRED YOUR FAMILY TO START A CIDERY? 465 00:13:51,063 --> 00:13:52,663 INSPIRED YOUR FAMILY TO START A CIDERY? >> IT GREW OUT OF OUR INTEREST 466 00:13:52,665 --> 00:13:55,800 CIDERY? >> IT GREW OUT OF OUR INTEREST IN APPLES. 467 00:13:55,802 --> 00:13:58,936 >> IT GREW OUT OF OUR INTEREST IN APPLES. WE BOUGHT THIS SMALL FARM WITH 468 00:13:58,938 --> 00:14:02,072 IN APPLES. WE BOUGHT THIS SMALL FARM WITH AND FOR OUR PARENTS IN 1986. 469 00:14:02,074 --> 00:14:06,744 WE BOUGHT THIS SMALL FARM WITH AND FOR OUR PARENTS IN 1986. WE'RE ACTUALLY FROM AMHERST 470 00:14:06,746 --> 00:14:07,478 AND FOR OUR PARENTS IN 1986. WE'RE ACTUALLY FROM AMHERST COUNTY JUST A WAY DOWN THE ROAD, 471 00:14:07,480 --> 00:14:08,346 WE'RE ACTUALLY FROM AMHERST COUNTY JUST A WAY DOWN THE ROAD, AND WE WEREN'T ORCHARDISTS PER 472 00:14:08,348 --> 00:14:09,413 COUNTY JUST A WAY DOWN THE ROAD, AND WE WEREN'T ORCHARDISTS PER SE, BUT WE WERE FARMERS. 473 00:14:09,415 --> 00:14:10,448 AND WE WEREN'T ORCHARDISTS PER SE, BUT WE WERE FARMERS. AND THIS LITTLE PIECE OF 474 00:14:10,450 --> 00:14:11,982 SE, BUT WE WERE FARMERS. AND THIS LITTLE PIECE OF SOUTHERN ALBEMARLE COUNTY 475 00:14:11,984 --> 00:14:14,117 AND THIS LITTLE PIECE OF SOUTHERN ALBEMARLE COUNTY HAPPENS TO BE IN THE MIDDLE OF 476 00:14:14,119 --> 00:14:15,152 SOUTHERN ALBEMARLE COUNTY HAPPENS TO BE IN THE MIDDLE OF WHAT USED TO BE AN AGRICULTURAL 477 00:14:15,154 --> 00:14:16,220 HAPPENS TO BE IN THE MIDDLE OF WHAT USED TO BE AN AGRICULTURAL REGION THAT WAS DOMINATED BY 478 00:14:16,222 --> 00:14:18,823 WHAT USED TO BE AN AGRICULTURAL REGION THAT WAS DOMINATED BY APPLES. 479 00:14:18,825 --> 00:14:19,824 REGION THAT WAS DOMINATED BY APPLES. THE ALBEMARLE PIPPIN WAS GROWN 480 00:14:19,826 --> 00:14:21,992 APPLES. THE ALBEMARLE PIPPIN WAS GROWN HERE, FLOURISHED HERE. 481 00:14:21,994 --> 00:14:23,561 THE ALBEMARLE PIPPIN WAS GROWN HERE, FLOURISHED HERE. RICHLY FLAVORED, WONDERFUL FOR 482 00:14:23,563 --> 00:14:27,732 HERE, FLOURISHED HERE. RICHLY FLAVORED, WONDERFUL FOR DESSERT, EATING OUT OF HAND, 483 00:14:27,734 --> 00:14:28,399 RICHLY FLAVORED, WONDERFUL FOR DESSERT, EATING OUT OF HAND, COOKING, AND MAKES FABULOUS 484 00:14:28,401 --> 00:14:29,199 DESSERT, EATING OUT OF HAND, COOKING, AND MAKES FABULOUS CIDER. 485 00:14:29,201 --> 00:14:30,300 COOKING, AND MAKES FABULOUS CIDER. NOW, WE STARTED PLANTING APPLES 486 00:14:30,302 --> 00:14:31,869 CIDER. NOW, WE STARTED PLANTING APPLES FOR A VARIETY OF FLAVORS, 487 00:14:31,871 --> 00:14:32,903 NOW, WE STARTED PLANTING APPLES FOR A VARIETY OF FLAVORS, RICHNESS OF FLAVOR, THOSE 488 00:14:32,905 --> 00:14:35,038 FOR A VARIETY OF FLAVORS, RICHNESS OF FLAVOR, THOSE COMPLEX, WINEY FLAVORS THAT WE 489 00:14:35,040 --> 00:14:37,408 RICHNESS OF FLAVOR, THOSE COMPLEX, WINEY FLAVORS THAT WE REMEMBERED FROM OUR CHILDHOOD, 490 00:14:37,410 --> 00:14:38,976 COMPLEX, WINEY FLAVORS THAT WE REMEMBERED FROM OUR CHILDHOOD, THAT ARE SO GREAT. 491 00:14:38,978 --> 00:14:39,710 REMEMBERED FROM OUR CHILDHOOD, THAT ARE SO GREAT. AND WE ENDED UP WITH ABOUT 250 492 00:14:39,712 --> 00:14:41,144 THAT ARE SO GREAT. AND WE ENDED UP WITH ABOUT 250 VARIETIES OF APPLES. 493 00:14:41,146 --> 00:14:42,646 AND WE ENDED UP WITH ABOUT 250 VARIETIES OF APPLES. AND SO THE FIRST REALLY 494 00:14:42,648 --> 00:14:43,714 VARIETIES OF APPLES. AND SO THE FIRST REALLY SUCCESSFUL THING WE DID WAS 495 00:14:43,716 --> 00:14:46,350 AND SO THE FIRST REALLY SUCCESSFUL THING WE DID WAS START A NURSERY. 496 00:14:46,352 --> 00:14:47,885 SUCCESSFUL THING WE DID WAS START A NURSERY. SO WE PROPAGATE SOME 75 OR 80 497 00:14:47,887 --> 00:14:50,020 START A NURSERY. SO WE PROPAGATE SOME 75 OR 80 VARIETIES OF APPLES, A FEW 498 00:14:50,022 --> 00:14:51,555 SO WE PROPAGATE SOME 75 OR 80 VARIETIES OF APPLES, A FEW PEARS, PEACHES, ALL OF THEM 499 00:14:51,557 --> 00:14:52,623 VARIETIES OF APPLES, A FEW PEARS, PEACHES, ALL OF THEM THINGS THAT ARE DIFFICULT TO 500 00:14:52,625 --> 00:14:54,224 PEARS, PEACHES, ALL OF THEM THINGS THAT ARE DIFFICULT TO FIND IN THE TRADE TODAY. 501 00:14:54,226 --> 00:14:55,793 THINGS THAT ARE DIFFICULT TO FIND IN THE TRADE TODAY. BUT THE MOST AMBITIOUS THING 502 00:14:55,795 --> 00:14:57,895 FIND IN THE TRADE TODAY. BUT THE MOST AMBITIOUS THING WE'VE DONE IS THE THING THAT 503 00:14:57,897 --> 00:14:58,962 BUT THE MOST AMBITIOUS THING WE'VE DONE IS THE THING THAT THESE APPLES WERE MOSTLY 504 00:14:58,964 --> 00:14:59,963 WE'VE DONE IS THE THING THAT THESE APPLES WERE MOSTLY ORIGINALLY GROWN FOR AND THAT'S 505 00:14:59,965 --> 00:15:02,065 THESE APPLES WERE MOSTLY ORIGINALLY GROWN FOR AND THAT'S CIDER. 506 00:15:02,067 --> 00:15:03,634 ORIGINALLY GROWN FOR AND THAT'S CIDER. EVERYWHERE YOU GO IN THE WORLD 507 00:15:03,636 --> 00:15:05,168 CIDER. EVERYWHERE YOU GO IN THE WORLD AND ASK FOR CIDER, IT'S PRESUMED 508 00:15:05,170 --> 00:15:06,236 EVERYWHERE YOU GO IN THE WORLD AND ASK FOR CIDER, IT'S PRESUMED THAT IT'S GOING TO BE ALCOHOLIC, 509 00:15:06,238 --> 00:15:07,772 AND ASK FOR CIDER, IT'S PRESUMED THAT IT'S GOING TO BE ALCOHOLIC, EXCEPT THIS COUNTRY. 510 00:15:07,774 --> 00:15:09,339 THAT IT'S GOING TO BE ALCOHOLIC, EXCEPT THIS COUNTRY. IN FACT, SOME OF OUR MOST 511 00:15:09,341 --> 00:15:10,875 EXCEPT THIS COUNTRY. IN FACT, SOME OF OUR MOST ENTHUSIASTIC CUSTOMERS HERE ARE 512 00:15:10,877 --> 00:15:12,443 IN FACT, SOME OF OUR MOST ENTHUSIASTIC CUSTOMERS HERE ARE SOME OF OUR BRITISH TOURISTS WHO 513 00:15:12,445 --> 00:15:13,544 ENTHUSIASTIC CUSTOMERS HERE ARE SOME OF OUR BRITISH TOURISTS WHO WILL COME IN AND SAY, "AH, 514 00:15:13,546 --> 00:15:15,646 SOME OF OUR BRITISH TOURISTS WHO WILL COME IN AND SAY, "AH, PROPER CIDER." 515 00:15:15,648 --> 00:15:16,647 WILL COME IN AND SAY, "AH, PROPER CIDER." SO WE LIKE TO THINK THAT WHAT 516 00:15:16,649 --> 00:15:18,716 PROPER CIDER." SO WE LIKE TO THINK THAT WHAT WE'VE GOT HERE IS PROPER CIDER. 517 00:15:18,718 --> 00:15:20,317 SO WE LIKE TO THINK THAT WHAT WE'VE GOT HERE IS PROPER CIDER. >> WELL, TELL US ABOUT, YOU HAVE 518 00:15:20,319 --> 00:15:23,287 WE'VE GOT HERE IS PROPER CIDER. >> WELL, TELL US ABOUT, YOU HAVE FIVE CIDERS HERE THAT YOU OFFER. 519 00:15:23,289 --> 00:15:26,724 >> WELL, TELL US ABOUT, YOU HAVE FIVE CIDERS HERE THAT YOU OFFER. >> WE DO, MM-HMM. 520 00:15:26,726 --> 00:15:27,825 FIVE CIDERS HERE THAT YOU OFFER. >> WE DO, MM-HMM. >> TELL US ABOUT THEM AND WHY, 521 00:15:27,827 --> 00:15:28,526 >> WE DO, MM-HMM. >> TELL US ABOUT THEM AND WHY, WHY YOU MADE THESE PARTICULAR 522 00:15:28,528 --> 00:15:29,359 >> TELL US ABOUT THEM AND WHY, WHY YOU MADE THESE PARTICULAR CIDERS. 523 00:15:29,361 --> 00:15:30,394 WHY YOU MADE THESE PARTICULAR CIDERS. >> WE WERE LOOKING FOR THINGS 524 00:15:30,396 --> 00:15:31,495 CIDERS. >> WE WERE LOOKING FOR THINGS THAT WERE EVOCATIVE OF THE 525 00:15:31,497 --> 00:15:33,096 >> WE WERE LOOKING FOR THINGS THAT WERE EVOCATIVE OF THE PERIOD WHEN THIS WAS THE 526 00:15:33,098 --> 00:15:34,164 THAT WERE EVOCATIVE OF THE PERIOD WHEN THIS WAS THE STANDARD AMERICAN LIBATION, OR 527 00:15:34,166 --> 00:15:40,905 PERIOD WHEN THIS WAS THE STANDARD AMERICAN LIBATION, OR THE LIBATION OF CHOICE. 528 00:15:40,907 --> 00:15:41,939 STANDARD AMERICAN LIBATION, OR THE LIBATION OF CHOICE. THE FIRST ONE THAT WE DID, WE 529 00:15:41,941 --> 00:15:42,573 THE LIBATION OF CHOICE. THE FIRST ONE THAT WE DID, WE CALLED JUPITER'S LEGACY. 530 00:15:42,575 --> 00:15:43,507 THE FIRST ONE THAT WE DID, WE CALLED JUPITER'S LEGACY. NOW, WE LIVE HERE IN THE SHADOW 531 00:15:43,509 --> 00:15:45,075 CALLED JUPITER'S LEGACY. NOW, WE LIVE HERE IN THE SHADOW OF MONTICELLO, AND MONTICELLO 532 00:15:45,077 --> 00:15:46,143 NOW, WE LIVE HERE IN THE SHADOW OF MONTICELLO, AND MONTICELLO AND MR. JEFFERSON, LIKE JOHN 533 00:15:46,145 --> 00:15:47,177 OF MONTICELLO, AND MONTICELLO AND MR. JEFFERSON, LIKE JOHN HARTWELL COCKE AT BREMO AND 534 00:15:47,179 --> 00:15:48,746 AND MR. JEFFERSON, LIKE JOHN HARTWELL COCKE AT BREMO AND GEORGE WASHINGTON AT MOUNT 535 00:15:48,748 --> 00:15:49,747 HARTWELL COCKE AT BREMO AND GEORGE WASHINGTON AT MOUNT VERNON, CIDER WAS THEIR TABLE 536 00:15:49,749 --> 00:15:51,348 GEORGE WASHINGTON AT MOUNT VERNON, CIDER WAS THEIR TABLE DRINK. 537 00:15:51,350 --> 00:15:52,382 VERNON, CIDER WAS THEIR TABLE DRINK. IN FACT, JEFFERSON WRITES THIS: 538 00:15:52,384 --> 00:15:53,451 DRINK. IN FACT, JEFFERSON WRITES THIS: "CIDERS AND MALT BEVERAGES ARE 539 00:15:53,453 --> 00:15:54,518 IN FACT, JEFFERSON WRITES THIS: "CIDERS AND MALT BEVERAGES ARE MY TABLE DRINK." 540 00:15:54,520 --> 00:15:55,553 "CIDERS AND MALT BEVERAGES ARE MY TABLE DRINK." SO WE NAMED THIS ONE JUPITER'S 541 00:15:55,555 --> 00:15:57,588 MY TABLE DRINK." SO WE NAMED THIS ONE JUPITER'S LEGACY. 542 00:15:57,590 --> 00:15:58,689 SO WE NAMED THIS ONE JUPITER'S LEGACY. JUPITER EVANS HAD SOMETHING TO 543 00:15:58,691 --> 00:15:59,723 LEGACY. JUPITER EVANS HAD SOMETHING TO DO WITH THE CIDERS. 544 00:15:59,725 --> 00:16:01,291 JUPITER EVANS HAD SOMETHING TO DO WITH THE CIDERS. I DON'T THINK HE WAS THE CIDER 545 00:16:01,293 --> 00:16:03,360 DO WITH THE CIDERS. I DON'T THINK HE WAS THE CIDER MAKER PER SE, BUT JEFFERSON 546 00:16:03,362 --> 00:16:04,929 I DON'T THINK HE WAS THE CIDER MAKER PER SE, BUT JEFFERSON WRITES TO HIS DAUGHTER MARTHA IN 547 00:16:04,931 --> 00:16:09,667 MAKER PER SE, BUT JEFFERSON WRITES TO HIS DAUGHTER MARTHA IN 1800, "EITHER YOU OR MR. 548 00:16:09,669 --> 00:16:10,701 WRITES TO HIS DAUGHTER MARTHA IN 1800, "EITHER YOU OR MR. RANDOLPH WILL HAVE TO LOOK TO 549 00:16:10,703 --> 00:16:11,769 1800, "EITHER YOU OR MR. RANDOLPH WILL HAVE TO LOOK TO THE BOTTLING OF MY CIDERS COME 550 00:16:11,771 --> 00:16:19,577 RANDOLPH WILL HAVE TO LOOK TO THE BOTTLING OF MY CIDERS COME MARCH BECAUSE SINCE THE DEATH OF 551 00:16:19,579 --> 00:16:20,644 THE BOTTLING OF MY CIDERS COME MARCH BECAUSE SINCE THE DEATH OF JUPITER, THERE NO ONE THERE WHO 552 00:16:20,646 --> 00:16:21,378 MARCH BECAUSE SINCE THE DEATH OF JUPITER, THERE NO ONE THERE WHO UNITES THE SKILL AND CARING TO 553 00:16:21,380 --> 00:16:22,212 JUPITER, THERE NO ONE THERE WHO UNITES THE SKILL AND CARING TO GET IT DONE." 554 00:16:22,214 --> 00:16:22,947 UNITES THE SKILL AND CARING TO GET IT DONE." SO THIS IS OUR NOD TO MONTICELLO 555 00:16:22,949 --> 00:16:23,848 GET IT DONE." SO THIS IS OUR NOD TO MONTICELLO AND MR. JEFFERSON. 556 00:16:23,850 --> 00:16:24,582 SO THIS IS OUR NOD TO MONTICELLO AND MR. JEFFERSON. BUT THESE ARE OUR CLASSIC CIDER 557 00:16:24,584 --> 00:16:25,415 AND MR. JEFFERSON. BUT THESE ARE OUR CLASSIC CIDER VARIETIES. 558 00:16:25,417 --> 00:16:26,416 BUT THESE ARE OUR CLASSIC CIDER VARIETIES. SO WILL YOU TRY THIS? 559 00:16:26,418 --> 00:16:27,451 VARIETIES. SO WILL YOU TRY THIS? >>I WOULD LOVE TO TRY IT. 560 00:16:27,453 --> 00:16:28,051 SO WILL YOU TRY THIS? >>I WOULD LOVE TO TRY IT. THAT WOULD BE FABULOUS. 561 00:16:28,053 --> 00:16:29,019 >>I WOULD LOVE TO TRY IT. THAT WOULD BE FABULOUS. >> OKAY. 562 00:16:29,021 --> 00:16:29,653 THAT WOULD BE FABULOUS. >> OKAY. SO WE'D LIKE TO THINK THE 563 00:16:29,655 --> 00:16:30,588 >> OKAY. SO WE'D LIKE TO THINK THE JUPITER'S LEGACY WILL BECOME, AS 564 00:16:30,590 --> 00:16:31,622 SO WE'D LIKE TO THINK THE JUPITER'S LEGACY WILL BECOME, AS WE GET GOOD AT IT, OUR FLAGSHIP 565 00:16:31,624 --> 00:16:33,223 JUPITER'S LEGACY WILL BECOME, AS WE GET GOOD AT IT, OUR FLAGSHIP CIDER, AND THIS IS -- THESE 566 00:16:33,225 --> 00:16:34,324 WE GET GOOD AT IT, OUR FLAGSHIP CIDER, AND THIS IS -- THESE CIDERS ARE PARTICULARLY FOOD 567 00:16:34,326 --> 00:16:35,826 CIDER, AND THIS IS -- THESE CIDERS ARE PARTICULARLY FOOD FRIENDLY. 568 00:16:35,828 --> 00:16:37,394 CIDERS ARE PARTICULARLY FOOD FRIENDLY. THEY'RE VERY GOOD WITH PORK 569 00:16:37,396 --> 00:16:38,428 FRIENDLY. THEY'RE VERY GOOD WITH PORK ROASTS. 570 00:16:38,430 --> 00:16:40,063 THEY'RE VERY GOOD WITH PORK ROASTS. >>MMM, IT'S LOVELY. 571 00:16:40,065 --> 00:16:42,633 ROASTS. >>MMM, IT'S LOVELY. IT'S DRY AND IT'S LIGHTER, SO 572 00:16:42,635 --> 00:16:44,201 >>MMM, IT'S LOVELY. IT'S DRY AND IT'S LIGHTER, SO IT'S NOT HEAVY AND SWEET, BUT 573 00:16:44,203 --> 00:16:46,336 IT'S DRY AND IT'S LIGHTER, SO IT'S NOT HEAVY AND SWEET, BUT IT'S -- YEAH, THAT'S LOVELY. 574 00:16:46,338 --> 00:16:47,838 IT'S NOT HEAVY AND SWEET, BUT IT'S -- YEAH, THAT'S LOVELY. >> THIS IS, YEAH, AND WHAT'S IN 575 00:16:47,840 --> 00:16:49,439 IT'S -- YEAH, THAT'S LOVELY. >> THIS IS, YEAH, AND WHAT'S IN HERE IS PURELY APPLE. 576 00:16:49,441 --> 00:16:56,780 >> THIS IS, YEAH, AND WHAT'S IN HERE IS PURELY APPLE. THIS IS WHAT THE APPLE BECAME. 577 00:16:56,782 --> 00:16:57,515 HERE IS PURELY APPLE. THIS IS WHAT THE APPLE BECAME. >>JUST QUICKLY, BRIEFLY TELL ME 578 00:16:57,517 --> 00:16:58,315 THIS IS WHAT THE APPLE BECAME. >>JUST QUICKLY, BRIEFLY TELL ME ABOUT THE OTHER FOUR THAT YOU 579 00:16:58,317 --> 00:16:58,916 >>JUST QUICKLY, BRIEFLY TELL ME ABOUT THE OTHER FOUR THAT YOU OFFER. 580 00:16:58,918 --> 00:16:59,850 ABOUT THE OTHER FOUR THAT YOU OFFER. >> RIGHT. 581 00:16:59,852 --> 00:17:00,918 OFFER. >> RIGHT. TYPICALLY A BLEND OF APPLES 582 00:17:00,920 --> 00:17:01,652 >> RIGHT. TYPICALLY A BLEND OF APPLES SHOULD GIVE YOU A RICHER, FULLER 583 00:17:01,654 --> 00:17:02,486 TYPICALLY A BLEND OF APPLES SHOULD GIVE YOU A RICHER, FULLER BODIED CIDER. 584 00:17:02,488 --> 00:17:03,487 SHOULD GIVE YOU A RICHER, FULLER BODIED CIDER. THAT WAS CONVENTIONAL WISDOM. 585 00:17:03,489 --> 00:17:04,588 BODIED CIDER. THAT WAS CONVENTIONAL WISDOM. BUT SOME OF THESE APPLES ARE 586 00:17:04,590 --> 00:17:05,656 THAT WAS CONVENTIONAL WISDOM. BUT SOME OF THESE APPLES ARE STAND-ALONES, AND SO CHUCK HAS 587 00:17:05,658 --> 00:17:06,690 BUT SOME OF THESE APPLES ARE STAND-ALONES, AND SO CHUCK HAS EXPERIMENTED WITH SINGLE 588 00:17:06,692 --> 00:17:07,725 STAND-ALONES, AND SO CHUCK HAS EXPERIMENTED WITH SINGLE VARIETALS. 589 00:17:07,727 --> 00:17:08,792 EXPERIMENTED WITH SINGLE VARIETALS. THE FIRST ONE HE DID WAS THE 590 00:17:08,794 --> 00:17:09,793 VARIETALS. THE FIRST ONE HE DID WAS THE ALBEMARLE PIPPIN, WHICH WE CALL 591 00:17:09,795 --> 00:17:10,861 THE FIRST ONE HE DID WAS THE ALBEMARLE PIPPIN, WHICH WE CALL ROYAL PIPPIN. 592 00:17:10,863 --> 00:17:11,929 ALBEMARLE PIPPIN, WHICH WE CALL ROYAL PIPPIN. THIS WAS QUEEN VICTORIA'S 593 00:17:11,931 --> 00:17:13,030 ROYAL PIPPIN. THIS WAS QUEEN VICTORIA'S FAVORITE APPLE AND IT'S A 594 00:17:13,032 --> 00:17:14,064 THIS WAS QUEEN VICTORIA'S FAVORITE APPLE AND IT'S A LEGENDARY APPLE IN THIS PART OF 595 00:17:14,066 --> 00:17:15,633 FAVORITE APPLE AND IT'S A LEGENDARY APPLE IN THIS PART OF THE WORLD. 596 00:17:15,635 --> 00:17:17,234 LEGENDARY APPLE IN THIS PART OF THE WORLD. AND IN FACT, THERE WAS A 597 00:17:17,236 --> 00:17:18,769 THE WORLD. AND IN FACT, THERE WAS A GENTLEMAN IN 1840, '43, I 598 00:17:18,771 --> 00:17:19,837 AND IN FACT, THERE WAS A GENTLEMAN IN 1840, '43, I BELIEVE, IN THE SOUTHERN 599 00:17:19,839 --> 00:17:20,871 GENTLEMAN IN 1840, '43, I BELIEVE, IN THE SOUTHERN PLANTER, WHO SAID HE WAS SICK 600 00:17:20,873 --> 00:17:21,906 BELIEVE, IN THE SOUTHERN PLANTER, WHO SAID HE WAS SICK AND TIRED OF EVERYBODY SAYING 601 00:17:21,908 --> 00:17:23,007 PLANTER, WHO SAID HE WAS SICK AND TIRED OF EVERYBODY SAYING THAT EVERYTHING THAT WAS 602 00:17:23,009 --> 00:17:24,041 AND TIRED OF EVERYBODY SAYING THAT EVERYTHING THAT WAS WORTHWHILE CAME FROM UP NORTH. 603 00:17:24,043 --> 00:17:25,743 THAT EVERYTHING THAT WAS WORTHWHILE CAME FROM UP NORTH. EVERYBODY KNEW THAT THE BEST 604 00:17:25,745 --> 00:17:26,410 WORTHWHILE CAME FROM UP NORTH. EVERYBODY KNEW THAT THE BEST APPLE IN THE WORLD WAS THE 605 00:17:26,412 --> 00:17:27,210 EVERYBODY KNEW THAT THE BEST APPLE IN THE WORLD WAS THE ALBEMARLE PIPPIN AND IT 606 00:17:27,212 --> 00:17:28,278 APPLE IN THE WORLD WAS THE ALBEMARLE PIPPIN AND IT ORIGINATED IN NORTH GARDEN, 607 00:17:28,280 --> 00:17:28,779 ALBEMARLE PIPPIN AND IT ORIGINATED IN NORTH GARDEN, VIRGINIA. 608 00:17:28,781 --> 00:17:29,880 ORIGINATED IN NORTH GARDEN, VIRGINIA. >> OH, THAT'S GREAT. 609 00:17:29,882 --> 00:17:30,881 VIRGINIA. >> OH, THAT'S GREAT. >> NOW, WHEN I READ THAT, I 610 00:17:30,883 --> 00:17:31,882 >> OH, THAT'S GREAT. >> NOW, WHEN I READ THAT, I THOUGHT YES! 611 00:17:31,884 --> 00:17:32,950 >> NOW, WHEN I READ THAT, I THOUGHT YES! >> YES, OKAY. 612 00:17:32,952 --> 00:17:34,018 THOUGHT YES! >> YES, OKAY. AND THEN WHAT -- LET'S GO TO THE 613 00:17:34,020 --> 00:17:34,518 >> YES, OKAY. AND THEN WHAT -- LET'S GO TO THE NEXT ONE. 614 00:17:34,520 --> 00:17:35,519 AND THEN WHAT -- LET'S GO TO THE NEXT ONE. >> OKAY. 615 00:17:35,521 --> 00:17:38,188 NEXT ONE. >> OKAY. AND THEN WINESAP IS ONE OF THOSE 616 00:17:38,190 --> 00:17:39,790 >> OKAY. AND THEN WINESAP IS ONE OF THOSE CIDER APPLES THAT SURVIVED 617 00:17:39,792 --> 00:17:41,825 AND THEN WINESAP IS ONE OF THOSE CIDER APPLES THAT SURVIVED BECAUSE IT'S ALSO A VERY DECENT 618 00:17:41,827 --> 00:17:44,494 CIDER APPLES THAT SURVIVED BECAUSE IT'S ALSO A VERY DECENT APPLE FOR EATING OUT OF HAND, 619 00:17:44,496 --> 00:17:45,563 BECAUSE IT'S ALSO A VERY DECENT APPLE FOR EATING OUT OF HAND, IT'S A FABULOUS CULINARY APPLE, 620 00:17:45,565 --> 00:17:47,665 APPLE FOR EATING OUT OF HAND, IT'S A FABULOUS CULINARY APPLE, IT STORES WELL AND IT GROWS 621 00:17:47,667 --> 00:17:48,732 IT'S A FABULOUS CULINARY APPLE, IT STORES WELL AND IT GROWS NEARLY EVERYWHERE IN THE 622 00:17:48,734 --> 00:17:49,266 IT STORES WELL AND IT GROWS NEARLY EVERYWHERE IN THE COUNTRY. 623 00:17:49,268 --> 00:17:50,300 NEARLY EVERYWHERE IN THE COUNTRY. A LOT OF APPLES ARE WHAT THE 624 00:17:50,302 --> 00:17:50,935 COUNTRY. A LOT OF APPLES ARE WHAT THE FRENCH WOULD CALL TERROIR 625 00:17:50,937 --> 00:17:52,402 A LOT OF APPLES ARE WHAT THE FRENCH WOULD CALL TERROIR CONSCIOUS. 626 00:17:52,404 --> 00:17:53,938 FRENCH WOULD CALL TERROIR CONSCIOUS. THEY WILL GROW WELL IN ONE PART 627 00:17:53,940 --> 00:17:55,505 CONSCIOUS. THEY WILL GROW WELL IN ONE PART OF THE WORLD, BUT NOT SO WELL -- 628 00:17:55,507 --> 00:17:57,107 THEY WILL GROW WELL IN ONE PART OF THE WORLD, BUT NOT SO WELL -- NEW ENGLAND APPLES DON'T 629 00:17:57,109 --> 00:17:58,141 OF THE WORLD, BUT NOT SO WELL -- NEW ENGLAND APPLES DON'T NECESSARILY, McINTOSH, PEOPLE 630 00:17:58,143 --> 00:17:58,876 NEW ENGLAND APPLES DON'T NECESSARILY, McINTOSH, PEOPLE COME IN HERE AND SAY, OH, DO YOU 631 00:17:58,878 --> 00:17:59,743 NECESSARILY, McINTOSH, PEOPLE COME IN HERE AND SAY, OH, DO YOU HAVE McINTOSH? 632 00:17:59,745 --> 00:18:00,477 COME IN HERE AND SAY, OH, DO YOU HAVE McINTOSH? McINTOSH DOESN'T DO WORTH SQUAT 633 00:18:00,479 --> 00:18:01,311 HAVE McINTOSH? McINTOSH DOESN'T DO WORTH SQUAT DOWN HERE. 634 00:18:01,313 --> 00:18:02,813 McINTOSH DOESN'T DO WORTH SQUAT DOWN HERE. IT'S TOO WARM. 635 00:18:02,815 --> 00:18:05,415 DOWN HERE. IT'S TOO WARM. >> OKAY, OKAY, THAT'S 636 00:18:05,417 --> 00:18:05,983 IT'S TOO WARM. >> OKAY, OKAY, THAT'S INTERESTING. 637 00:18:05,985 --> 00:18:06,984 >> OKAY, OKAY, THAT'S INTERESTING. >> AND THEN WE DID RAGGED 638 00:18:06,986 --> 00:18:08,018 INTERESTING. >> AND THEN WE DID RAGGED MOUNTAIN. 639 00:18:08,020 --> 00:18:09,653 >> AND THEN WE DID RAGGED MOUNTAIN. THIS IS ANOTHER ONE BLEND, AND 640 00:18:09,655 --> 00:18:11,221 MOUNTAIN. THIS IS ANOTHER ONE BLEND, AND SO THESE ARE DESSERT APPLES AS 641 00:18:11,223 --> 00:18:13,824 THIS IS ANOTHER ONE BLEND, AND SO THESE ARE DESSERT APPLES AS WELL AS CIDER APPLES, BUT THEY 642 00:18:13,826 --> 00:18:14,825 SO THESE ARE DESSERT APPLES AS WELL AS CIDER APPLES, BUT THEY HAVE THAT WINEY, COMPLEX FLAVOR. 643 00:18:14,827 --> 00:18:15,859 WELL AS CIDER APPLES, BUT THEY HAVE THAT WINEY, COMPLEX FLAVOR. BUT WE'RE VERY PARTICULAR ABOUT 644 00:18:15,861 --> 00:18:16,426 HAVE THAT WINEY, COMPLEX FLAVOR. BUT WE'RE VERY PARTICULAR ABOUT THE VARIETIES. 645 00:18:16,428 --> 00:18:18,495 BUT WE'RE VERY PARTICULAR ABOUT THE VARIETIES. IT'S VERY LOCAL. 646 00:18:18,497 --> 00:18:20,598 THE VARIETIES. IT'S VERY LOCAL. >>AND THEN YOU HAVE A RESERVE. 647 00:18:20,600 --> 00:18:22,700 IT'S VERY LOCAL. >>AND THEN YOU HAVE A RESERVE. >> WE ARE EXCITED ABOUT THIS. 648 00:18:22,702 --> 00:18:24,768 >>AND THEN YOU HAVE A RESERVE. >> WE ARE EXCITED ABOUT THIS. THIS IS THE VIRGINIA HEWES CRAB. 649 00:18:24,770 --> 00:18:26,369 >> WE ARE EXCITED ABOUT THIS. THIS IS THE VIRGINIA HEWES CRAB. IT'S -- CRAB CIDER WAS GEORGE 650 00:18:26,371 --> 00:18:27,437 THIS IS THE VIRGINIA HEWES CRAB. IT'S -- CRAB CIDER WAS GEORGE WASHINGTON'S FAVORITE. 651 00:18:27,439 --> 00:18:28,438 IT'S -- CRAB CIDER WAS GEORGE WASHINGTON'S FAVORITE. HE HAD IT SENT UP TO HIM AT 652 00:18:28,440 --> 00:18:30,608 WASHINGTON'S FAVORITE. HE HAD IT SENT UP TO HIM AT TRENTON, INCIDENTALLY. 653 00:18:30,610 --> 00:18:31,609 HE HAD IT SENT UP TO HIM AT TRENTON, INCIDENTALLY. BUT CRAB APPLES MAKE FABULOUS 654 00:18:31,611 --> 00:18:34,778 TRENTON, INCIDENTALLY. BUT CRAB APPLES MAKE FABULOUS CIDER. 655 00:18:34,780 --> 00:18:35,779 BUT CRAB APPLES MAKE FABULOUS CIDER. THEY'VE GOT A LOT OF SKIN WHERE 656 00:18:35,781 --> 00:18:36,880 CIDER. THEY'VE GOT A LOT OF SKIN WHERE YOUR TANNINS ARE, SO YOU GET A 657 00:18:36,882 --> 00:18:37,915 THEY'VE GOT A LOT OF SKIN WHERE YOUR TANNINS ARE, SO YOU GET A LOT OF SKIN CONTACT WITH THE 658 00:18:37,917 --> 00:18:40,017 YOUR TANNINS ARE, SO YOU GET A LOT OF SKIN CONTACT WITH THE JUICE. 659 00:18:40,019 --> 00:18:40,985 LOT OF SKIN CONTACT WITH THE JUICE. THERE'S ASTRINGENCY IN ADDITION 660 00:18:40,987 --> 00:18:42,552 JUICE. THERE'S ASTRINGENCY IN ADDITION TO THE TANNINS. 661 00:18:42,554 --> 00:18:44,121 THERE'S ASTRINGENCY IN ADDITION TO THE TANNINS. SO FOR A NUMBER OF REASONS, SOME 662 00:18:44,123 --> 00:18:44,855 TO THE TANNINS. SO FOR A NUMBER OF REASONS, SOME OF OUR CRABS ARE OUR BEST CIDER 663 00:18:44,857 --> 00:18:45,689 SO FOR A NUMBER OF REASONS, SOME OF OUR CRABS ARE OUR BEST CIDER APPLES. 664 00:18:45,691 --> 00:18:48,291 OF OUR CRABS ARE OUR BEST CIDER APPLES. >> OH, THIS SOUNDS YUMMY. 665 00:18:48,293 --> 00:18:49,893 APPLES. >> OH, THIS SOUNDS YUMMY. SO TELL ME ALL THE DIFFERENT 666 00:18:49,895 --> 00:18:51,428 >> OH, THIS SOUNDS YUMMY. SO TELL ME ALL THE DIFFERENT ROLES THAT EACH FAMILY MEMBER 667 00:18:51,430 --> 00:18:53,530 SO TELL ME ALL THE DIFFERENT ROLES THAT EACH FAMILY MEMBER PLAYS HERE. 668 00:18:53,532 --> 00:18:54,264 ROLES THAT EACH FAMILY MEMBER PLAYS HERE. I LOVE THAT THIS IS FAMILY-OWNED 669 00:18:54,266 --> 00:18:55,065 PLAYS HERE. I LOVE THAT THIS IS FAMILY-OWNED AND OPERATED. 670 00:18:55,067 --> 00:18:57,200 I LOVE THAT THIS IS FAMILY-OWNED AND OPERATED. >> WELL, WE DO TOO. 671 00:18:57,202 --> 00:18:58,235 AND OPERATED. >> WELL, WE DO TOO. I MENTIONED WE BOUGHT THIS PLACE 672 00:18:58,237 --> 00:18:59,302 >> WELL, WE DO TOO. I MENTIONED WE BOUGHT THIS PLACE WITH AND FOR OUR PARENTS WHO ARE 673 00:18:59,304 --> 00:19:00,370 I MENTIONED WE BOUGHT THIS PLACE WITH AND FOR OUR PARENTS WHO ARE STILL LIVING HERE. 674 00:19:00,372 --> 00:19:05,109 WITH AND FOR OUR PARENTS WHO ARE STILL LIVING HERE. THEY'RE 92 THIS YEAR. 675 00:19:05,111 --> 00:19:05,676 STILL LIVING HERE. THEY'RE 92 THIS YEAR. >>OH, THAT'S SPECIAL. 676 00:19:05,678 --> 00:19:06,677 THEY'RE 92 THIS YEAR. >>OH, THAT'S SPECIAL. >> WE STARTED PLANTING APPLES. 677 00:19:06,679 --> 00:19:07,711 >>OH, THAT'S SPECIAL. >> WE STARTED PLANTING APPLES. DADDY PLANTED THE LITTLE HOME 678 00:19:07,713 --> 00:19:08,746 >> WE STARTED PLANTING APPLES. DADDY PLANTED THE LITTLE HOME ORCHARD, THE FIRST THING HE DID 679 00:19:08,748 --> 00:19:12,916 DADDY PLANTED THE LITTLE HOME ORCHARD, THE FIRST THING HE DID WHEN WE BOUGHT THE PLACE IN 680 00:19:12,918 --> 00:19:13,583 ORCHARD, THE FIRST THING HE DID WHEN WE BOUGHT THE PLACE IN 1986, WENT OVER TO A LOCAL 681 00:19:13,585 --> 00:19:14,484 WHEN WE BOUGHT THE PLACE IN 1986, WENT OVER TO A LOCAL NURSERY AND BOUGHT ABOUT 20 682 00:19:14,486 --> 00:19:15,019 1986, WENT OVER TO A LOCAL NURSERY AND BOUGHT ABOUT 20 FRUIT TREES. 683 00:19:15,021 --> 00:19:16,053 NURSERY AND BOUGHT ABOUT 20 FRUIT TREES. SOME OF THEM ARE STILL OUT 684 00:19:16,055 --> 00:19:16,586 FRUIT TREES. SOME OF THEM ARE STILL OUT THERE. 685 00:19:16,588 --> 00:19:17,587 SOME OF THEM ARE STILL OUT THERE. SO -- AND OUR BROTHER BILL IS 686 00:19:17,589 --> 00:19:18,622 THERE. SO -- AND OUR BROTHER BILL IS THE ONE WHO HEADS UP OUR NURSERY 687 00:19:18,624 --> 00:19:19,156 SO -- AND OUR BROTHER BILL IS THE ONE WHO HEADS UP OUR NURSERY OPERATIONS. 688 00:19:19,158 --> 00:19:21,224 THE ONE WHO HEADS UP OUR NURSERY OPERATIONS. HE'S NOT HERE TODAY, BUT HE DOES 689 00:19:21,226 --> 00:19:23,861 OPERATIONS. HE'S NOT HERE TODAY, BUT HE DOES A NICE JOB OF THAT. 690 00:19:23,863 --> 00:19:25,462 HE'S NOT HERE TODAY, BUT HE DOES A NICE JOB OF THAT. AND WE SELL SEVERAL THOUSAND 691 00:19:25,464 --> 00:19:27,531 A NICE JOB OF THAT. AND WE SELL SEVERAL THOUSAND TREES, AND MOSTLY OUR CATALOG IS 692 00:19:27,533 --> 00:19:31,234 AND WE SELL SEVERAL THOUSAND TREES, AND MOSTLY OUR CATALOG IS ON THE INTERNET FOR THAT. 693 00:19:31,236 --> 00:19:32,770 TREES, AND MOSTLY OUR CATALOG IS ON THE INTERNET FOR THAT. >>AND THEN HIS DAUGHTER. 694 00:19:32,772 --> 00:19:34,872 ON THE INTERNET FOR THAT. >>AND THEN HIS DAUGHTER. >> ANN IS HIS DAUGHTER AND SHE 695 00:19:34,874 --> 00:19:35,906 >>AND THEN HIS DAUGHTER. >> ANN IS HIS DAUGHTER AND SHE HAS JOINED US YEAR BEFORE LAST 696 00:19:35,908 --> 00:19:42,680 >> ANN IS HIS DAUGHTER AND SHE HAS JOINED US YEAR BEFORE LAST AND MANAGES OUR TASTING ROOM AND 697 00:19:42,682 --> 00:19:43,213 HAS JOINED US YEAR BEFORE LAST AND MANAGES OUR TASTING ROOM AND IS INVALUABLE. 698 00:19:43,215 --> 00:19:44,281 AND MANAGES OUR TASTING ROOM AND IS INVALUABLE. >>WELL, AND I KNOW YOU HAVE A 699 00:19:44,283 --> 00:19:45,015 IS INVALUABLE. >>WELL, AND I KNOW YOU HAVE A LOT OF GREAT ACTIVITIES THAT GO 700 00:19:45,017 --> 00:19:45,716 >>WELL, AND I KNOW YOU HAVE A LOT OF GREAT ACTIVITIES THAT GO ON HERE THROUGHOUT THE YEAR. 701 00:19:45,718 --> 00:19:46,449 LOT OF GREAT ACTIVITIES THAT GO ON HERE THROUGHOUT THE YEAR. TELL US ABOUT SOME OF THOSE, THE 702 00:19:46,451 --> 00:19:47,450 ON HERE THROUGHOUT THE YEAR. TELL US ABOUT SOME OF THOSE, THE WORKSHOPS AND THE FESTIVALS. 703 00:19:47,452 --> 00:19:48,518 TELL US ABOUT SOME OF THOSE, THE WORKSHOPS AND THE FESTIVALS. >> RIGHT. 704 00:19:48,520 --> 00:19:51,088 WORKSHOPS AND THE FESTIVALS. >> RIGHT. WE LIKE TO THINK THAT WE HAVE 705 00:19:51,090 --> 00:19:52,656 >> RIGHT. WE LIKE TO THINK THAT WE HAVE THREE PROFIT CENTERS, IF YOU 706 00:19:52,658 --> 00:19:54,224 WE LIKE TO THINK THAT WE HAVE THREE PROFIT CENTERS, IF YOU WILL, IN THE BUSINESS, WE LIKE 707 00:19:54,226 --> 00:19:55,258 THREE PROFIT CENTERS, IF YOU WILL, IN THE BUSINESS, WE LIKE TO THINK WE ARE DEVELOPING HERE. 708 00:19:55,260 --> 00:19:56,293 WILL, IN THE BUSINESS, WE LIKE TO THINK WE ARE DEVELOPING HERE. THE NURSERY I HAVE MENTIONED IS 709 00:19:56,295 --> 00:19:57,327 TO THINK WE ARE DEVELOPING HERE. THE NURSERY I HAVE MENTIONED IS ONE. 710 00:19:57,329 --> 00:19:58,361 THE NURSERY I HAVE MENTIONED IS ONE. THE CIDERY IS THE MOST AMBITIOUS 711 00:19:58,363 --> 00:19:59,963 ONE. THE CIDERY IS THE MOST AMBITIOUS ONE. 712 00:19:59,965 --> 00:20:03,100 THE CIDERY IS THE MOST AMBITIOUS ONE. WE BUILT THIS TASTING ROOM AND 713 00:20:03,102 --> 00:20:03,801 ONE. WE BUILT THIS TASTING ROOM AND THE FACILITY YOU'LL SEE A BIT 714 00:20:03,803 --> 00:20:05,169 WE BUILT THIS TASTING ROOM AND THE FACILITY YOU'LL SEE A BIT LATER. 715 00:20:05,171 --> 00:20:06,704 THE FACILITY YOU'LL SEE A BIT LATER. AND THE THIRD ONE IS CLASSES, 716 00:20:06,706 --> 00:20:08,872 LATER. AND THE THIRD ONE IS CLASSES, WORKSHOPS, AND EVENTS THAT 717 00:20:08,874 --> 00:20:10,908 AND THE THIRD ONE IS CLASSES, WORKSHOPS, AND EVENTS THAT FOSTER INTEREST IN THESE THINGS, 718 00:20:10,910 --> 00:20:12,076 WORKSHOPS, AND EVENTS THAT FOSTER INTEREST IN THESE THINGS, HORTICULTURAL TOPICS GENERALLY 719 00:20:12,078 --> 00:20:13,543 FOSTER INTEREST IN THESE THINGS, HORTICULTURAL TOPICS GENERALLY AND RELATED THINGS. 720 00:20:13,545 --> 00:20:14,144 HORTICULTURAL TOPICS GENERALLY AND RELATED THINGS. THAT'S THE ONE I'M MOST 721 00:20:14,146 --> 00:20:15,679 AND RELATED THINGS. THAT'S THE ONE I'M MOST INTERESTED IN. 722 00:20:15,681 --> 00:20:16,814 THAT'S THE ONE I'M MOST INTERESTED IN. CHUCK HEADS UP THE CIDERY, BILL 723 00:20:16,816 --> 00:20:18,782 INTERESTED IN. CHUCK HEADS UP THE CIDERY, BILL HEADS UP THE NURSERY, AND I'M 724 00:20:18,784 --> 00:20:21,384 CHUCK HEADS UP THE CIDERY, BILL HEADS UP THE NURSERY, AND I'M INTERESTED IN THE EDUCATIONAL 725 00:20:21,386 --> 00:20:22,986 HEADS UP THE NURSERY, AND I'M INTERESTED IN THE EDUCATIONAL PART OF IT. 726 00:20:22,988 --> 00:20:25,589 INTERESTED IN THE EDUCATIONAL PART OF IT. AND WE THINK THAT THAT'S GOING 727 00:20:25,591 --> 00:20:28,625 PART OF IT. AND WE THINK THAT THAT'S GOING TO BE AN IMPORTANT COMPONENT. 728 00:20:28,627 --> 00:20:29,292 AND WE THINK THAT THAT'S GOING TO BE AN IMPORTANT COMPONENT. THIS WAS SUPPOSED TO BE OUR 729 00:20:29,294 --> 00:20:30,293 TO BE AN IMPORTANT COMPONENT. THIS WAS SUPPOSED TO BE OUR RETIREMENT PROJECT FOR MY 730 00:20:30,295 --> 00:20:31,328 THIS WAS SUPPOSED TO BE OUR RETIREMENT PROJECT FOR MY BROTHERS AND I. 731 00:20:31,330 --> 00:20:31,829 RETIREMENT PROJECT FOR MY BROTHERS AND I. [ LAUGHTER ] 732 00:20:31,831 --> 00:20:32,896 BROTHERS AND I. [ LAUGHTER ] >> I LOVE THAT. 733 00:20:32,898 --> 00:20:33,964 [ LAUGHTER ] >> I LOVE THAT. >> CHUCK IS THE ONLY ONE WHO'S 734 00:20:33,966 --> 00:20:34,497 >> I LOVE THAT. >> CHUCK IS THE ONLY ONE WHO'S RETIRED RIGHT YET. 735 00:20:34,499 --> 00:20:35,465 >> CHUCK IS THE ONLY ONE WHO'S RETIRED RIGHT YET. BILL IS HERE ON THE WEEKENDS. 736 00:20:35,467 --> 00:20:37,101 RETIRED RIGHT YET. BILL IS HERE ON THE WEEKENDS. HE'S DIRECTOR OF A STATE 737 00:20:37,103 --> 00:20:38,635 BILL IS HERE ON THE WEEKENDS. HE'S DIRECTOR OF A STATE DEPARTMENT AND I WORK IN TOWN IN 738 00:20:38,637 --> 00:20:41,839 HE'S DIRECTOR OF A STATE DEPARTMENT AND I WORK IN TOWN IN AN INVESTMENTS BUSINESS. 739 00:20:41,841 --> 00:20:43,340 DEPARTMENT AND I WORK IN TOWN IN AN INVESTMENTS BUSINESS. BUT OUR HOPE IS THAT WHEN WE'RE 740 00:20:43,342 --> 00:20:44,407 AN INVESTMENTS BUSINESS. BUT OUR HOPE IS THAT WHEN WE'RE ALL HERE, WE CAN REALLY PUT A 741 00:20:44,409 --> 00:20:45,109 BUT OUR HOPE IS THAT WHEN WE'RE ALL HERE, WE CAN REALLY PUT A LITTLE BIT MORE ENERGY BEHIND 742 00:20:45,111 --> 00:20:46,509 ALL HERE, WE CAN REALLY PUT A LITTLE BIT MORE ENERGY BEHIND IT. 743 00:20:46,511 --> 00:20:47,544 LITTLE BIT MORE ENERGY BEHIND IT. ANN HAS BEEN ABSOLUTELY 744 00:20:47,546 --> 00:20:49,146 IT. ANN HAS BEEN ABSOLUTELY INVALUABLE, AND THIS HAS GROWN 745 00:20:49,148 --> 00:20:49,880 ANN HAS BEEN ABSOLUTELY INVALUABLE, AND THIS HAS GROWN FASTER THAN WE HAD ANTICIPATED, 746 00:20:49,882 --> 00:20:51,215 INVALUABLE, AND THIS HAS GROWN FASTER THAN WE HAD ANTICIPATED, QUITE HONESTLY. 747 00:20:51,217 --> 00:20:54,852 FASTER THAN WE HAD ANTICIPATED, QUITE HONESTLY. >>WELL, AND YOU HAVE -- THERE 748 00:20:54,854 --> 00:20:58,021 QUITE HONESTLY. >>WELL, AND YOU HAVE -- THERE IS NOW A CIDER WEEK, RIGHT? 749 00:20:58,023 --> 00:20:59,089 >>WELL, AND YOU HAVE -- THERE IS NOW A CIDER WEEK, RIGHT? >> YES, THERE ARE NOW TWO MORE 750 00:20:59,091 --> 00:21:00,657 IS NOW A CIDER WEEK, RIGHT? >> YES, THERE ARE NOW TWO MORE IN THE CHARLOTTESVILLE AREA, 751 00:21:00,659 --> 00:21:01,725 >> YES, THERE ARE NOW TWO MORE IN THE CHARLOTTESVILLE AREA, CASTLE HILL AND POTTERS, AND 752 00:21:01,727 --> 00:21:03,761 IN THE CHARLOTTESVILLE AREA, CASTLE HILL AND POTTERS, AND THERE'S ANOTHER ONE COMING ON 753 00:21:03,763 --> 00:21:04,795 CASTLE HILL AND POTTERS, AND THERE'S ANOTHER ONE COMING ON LINE AT NELLYSFORD. 754 00:21:04,797 --> 00:21:05,863 THERE'S ANOTHER ONE COMING ON LINE AT NELLYSFORD. THERE'S ONE UP IN THE VALLEY. 755 00:21:05,865 --> 00:21:06,930 LINE AT NELLYSFORD. THERE'S ONE UP IN THE VALLEY. AND SO THE QUESTION I GET IS 756 00:21:06,932 --> 00:21:07,931 THERE'S ONE UP IN THE VALLEY. AND SO THE QUESTION I GET IS WHAT ABOUT THE COMPETITION? 757 00:21:07,933 --> 00:21:09,499 AND SO THE QUESTION I GET IS WHAT ABOUT THE COMPETITION? WELL, THINK ABOUT IT. 758 00:21:09,501 --> 00:21:11,068 WHAT ABOUT THE COMPETITION? WELL, THINK ABOUT IT. IF THERE WERE ONLY ONE OR TWO OR 759 00:21:11,070 --> 00:21:15,205 WELL, THINK ABOUT IT. IF THERE WERE ONLY ONE OR TWO OR THREE WINERIES, VIRGINIA 760 00:21:15,207 --> 00:21:16,406 IF THERE WERE ONLY ONE OR TWO OR THREE WINERIES, VIRGINIA WOULDN'T HAVE -- 761 00:21:16,408 --> 00:21:19,542 THREE WINERIES, VIRGINIA WOULDN'T HAVE -- >> RIGHT -- THE CORNERSTONE IN 762 00:21:19,544 --> 00:21:20,878 WOULDN'T HAVE -- >> RIGHT -- THE CORNERSTONE IN THE TOURISM INDUSTRY THAT WE'RE 763 00:21:20,880 --> 00:21:22,746 >> RIGHT -- THE CORNERSTONE IN THE TOURISM INDUSTRY THAT WE'RE ENJOYING TODAY. 764 00:21:22,748 --> 00:21:23,847 THE TOURISM INDUSTRY THAT WE'RE ENJOYING TODAY. >>RIGHT. 765 00:21:23,849 --> 00:21:26,349 ENJOYING TODAY. >>RIGHT. EVERYONE WORKS TOGETHER, I'VE 766 00:21:26,351 --> 00:21:28,318 >>RIGHT. EVERYONE WORKS TOGETHER, I'VE NOTICEDS. 767 00:21:28,320 --> 00:21:28,852 EVERYONE WORKS TOGETHER, I'VE NOTICEDS. >> YEAH, THE PUBLIC 768 00:21:28,854 --> 00:21:30,220 NOTICEDS. >> YEAH, THE PUBLIC CONSCIOUSNESS ABOUT WHAT CIDER 769 00:21:30,222 --> 00:21:31,822 >> YEAH, THE PUBLIC CONSCIOUSNESS ABOUT WHAT CIDER IS IS WHAT WE'RE TRYING TO 770 00:21:31,824 --> 00:21:32,489 CONSCIOUSNESS ABOUT WHAT CIDER IS IS WHAT WE'RE TRYING TO BUILD, AND WE'VE BEEN VERY 771 00:21:32,491 --> 00:21:33,390 IS IS WHAT WE'RE TRYING TO BUILD, AND WE'VE BEEN VERY FORTUNATE IN HAVING INTEREST AND 772 00:21:33,392 --> 00:21:34,457 BUILD, AND WE'VE BEEN VERY FORTUNATE IN HAVING INTEREST AND SUPPORT FROM THE WINE INDUSTRY 773 00:21:34,459 --> 00:21:35,025 FORTUNATE IN HAVING INTEREST AND SUPPORT FROM THE WINE INDUSTRY IN THE STATE AND THE 774 00:21:35,027 --> 00:21:35,993 SUPPORT FROM THE WINE INDUSTRY IN THE STATE AND THE LEGISLATURE. 775 00:21:35,995 --> 00:21:37,060 IN THE STATE AND THE LEGISLATURE. WE NEEDED TO BE ABLE TO SAY THAT 776 00:21:37,062 --> 00:21:38,128 LEGISLATURE. WE NEEDED TO BE ABLE TO SAY THAT CIDER WAS UP TO 10% AND THE 777 00:21:38,130 --> 00:21:39,163 WE NEEDED TO BE ABLE TO SAY THAT CIDER WAS UP TO 10% AND THE LEGISLATURE PASSED THAT, AND THE 778 00:21:39,165 --> 00:21:40,264 CIDER WAS UP TO 10% AND THE LEGISLATURE PASSED THAT, AND THE DELEGATE WHO INTRODUCED THAT 779 00:21:40,266 --> 00:21:41,799 LEGISLATURE PASSED THAT, AND THE DELEGATE WHO INTRODUCED THAT SAID, WELL, WHY DON'T WE HAVE A 780 00:21:41,801 --> 00:21:42,833 DELEGATE WHO INTRODUCED THAT SAID, WELL, WHY DON'T WE HAVE A VIRGINIA CIDER WEEK LIKE WE HAVE 781 00:21:42,835 --> 00:21:47,070 SAID, WELL, WHY DON'T WE HAVE A VIRGINIA CIDER WEEK LIKE WE HAVE A VIRGINIA WINE WEEK? 782 00:21:47,072 --> 00:21:47,805 VIRGINIA CIDER WEEK LIKE WE HAVE A VIRGINIA WINE WEEK? AND EVERY YEAR, THAT WEEK WILL 783 00:21:47,807 --> 00:21:49,173 A VIRGINIA WINE WEEK? AND EVERY YEAR, THAT WEEK WILL BE THE LAST FULL WEEK BEFORE 784 00:21:49,175 --> 00:21:50,707 AND EVERY YEAR, THAT WEEK WILL BE THE LAST FULL WEEK BEFORE THANKSGIVING WEEK, AND WHAT WE'D 785 00:21:50,709 --> 00:21:51,775 BE THE LAST FULL WEEK BEFORE THANKSGIVING WEEK, AND WHAT WE'D LOVE TO HAVE IS PEOPLE COME HERE 786 00:21:51,777 --> 00:21:52,810 THANKSGIVING WEEK, AND WHAT WE'D LOVE TO HAVE IS PEOPLE COME HERE TO OUR TASTING ROOM, SITUATED IN 787 00:21:52,812 --> 00:21:54,444 LOVE TO HAVE IS PEOPLE COME HERE TO OUR TASTING ROOM, SITUATED IN THE MIDDLE OF THE ORCHARD. 788 00:21:54,446 --> 00:21:59,149 TO OUR TASTING ROOM, SITUATED IN THE MIDDLE OF THE ORCHARD. CHUCK BUILT THIS BAR AND I THINK 789 00:21:59,151 --> 00:22:00,184 THE MIDDLE OF THE ORCHARD. CHUCK BUILT THIS BAR AND I THINK IT'S PARTICULARLY NICE, MAPLE. 790 00:22:00,186 --> 00:22:00,918 CHUCK BUILT THIS BAR AND I THINK IT'S PARTICULARLY NICE, MAPLE. THE WALNUT WAS CUT ON THE PLACE 791 00:22:00,920 --> 00:22:01,751 IT'S PARTICULARLY NICE, MAPLE. THE WALNUT WAS CUT ON THE PLACE HERE. 792 00:22:01,753 --> 00:22:02,319 THE WALNUT WAS CUT ON THE PLACE HERE. >>OH, I LOVE IT. 793 00:22:02,321 --> 00:22:03,854 HERE. >>OH, I LOVE IT. AND SPEAKING OF CHUCK, I WANT TO 794 00:22:03,856 --> 00:22:05,455 >>OH, I LOVE IT. AND SPEAKING OF CHUCK, I WANT TO GO FIND HIM NOW AND SEE IF HE'LL 795 00:22:05,457 --> 00:22:06,990 AND SPEAKING OF CHUCK, I WANT TO GO FIND HIM NOW AND SEE IF HE'LL SHOW ME HOW HE MAKES THIS CIDER. 796 00:22:06,992 --> 00:22:08,058 GO FIND HIM NOW AND SEE IF HE'LL SHOW ME HOW HE MAKES THIS CIDER. >> HE'S MY LITTLE BROTHER AND 797 00:22:08,060 --> 00:22:09,159 SHOW ME HOW HE MAKES THIS CIDER. >> HE'S MY LITTLE BROTHER AND HE'S WELL WORTH KNOWING. 798 00:22:09,161 --> 00:22:10,694 >> HE'S MY LITTLE BROTHER AND HE'S WELL WORTH KNOWING. [ LAUGHTER ] 799 00:22:10,696 --> 00:22:12,296 HE'S WELL WORTH KNOWING. [ LAUGHTER ] >> THANK YOU, THANK YOU. 800 00:22:12,298 --> 00:22:14,865 [ LAUGHTER ] >> THANK YOU, THANK YOU. >> YOU TAKE CARE. 801 00:22:14,867 --> 00:22:16,433 >> THANK YOU, THANK YOU. >> YOU TAKE CARE. >> SO WE'RE HERE WITH CHUCK 802 00:22:16,435 --> 00:22:18,068 >> YOU TAKE CARE. >> SO WE'RE HERE WITH CHUCK SHELTON, AND THIS IS WHERE IT 803 00:22:18,070 --> 00:22:19,069 >> SO WE'RE HERE WITH CHUCK SHELTON, AND THIS IS WHERE IT ALL HAPPENS, RIGHT? 804 00:22:19,071 --> 00:22:20,103 SHELTON, AND THIS IS WHERE IT ALL HAPPENS, RIGHT? >> RIGHT HERE. 805 00:22:20,105 --> 00:22:21,138 ALL HAPPENS, RIGHT? >> RIGHT HERE. >> RIGHT HERE. 806 00:22:21,140 --> 00:22:22,172 >> RIGHT HERE. >> RIGHT HERE. SO CAN YOU WALK US THROUGH THE 807 00:22:22,174 --> 00:22:23,207 >> RIGHT HERE. SO CAN YOU WALK US THROUGH THE CIDER-MAKING PROCESS? 808 00:22:23,209 --> 00:22:24,241 SO CAN YOU WALK US THROUGH THE CIDER-MAKING PROCESS? >> I'LL TRY, YEAH. 809 00:22:24,243 --> 00:22:26,343 CIDER-MAKING PROCESS? >> I'LL TRY, YEAH. >>OKAY. 810 00:22:26,345 --> 00:22:27,878 >> I'LL TRY, YEAH. >>OKAY. >> THE PROCESS OF MAKING IT IS A 811 00:22:27,880 --> 00:22:29,479 >>OKAY. >> THE PROCESS OF MAKING IT IS A WINE-MAKING PROCESS, BUT THE 812 00:22:29,481 --> 00:22:30,513 >> THE PROCESS OF MAKING IT IS A WINE-MAKING PROCESS, BUT THE DIFFERENCE IS THE WINE FROM 813 00:22:30,515 --> 00:22:31,581 WINE-MAKING PROCESS, BUT THE DIFFERENCE IS THE WINE FROM GRAPES, YOU DON'T HAVE TO CRUSH 814 00:22:31,583 --> 00:22:32,649 DIFFERENCE IS THE WINE FROM GRAPES, YOU DON'T HAVE TO CRUSH THEM UP AS FINELY. 815 00:22:32,651 --> 00:22:35,252 GRAPES, YOU DON'T HAVE TO CRUSH THEM UP AS FINELY. APPLES, YOU HAVE TO CRUSH THEM. 816 00:22:35,254 --> 00:22:37,855 THEM UP AS FINELY. APPLES, YOU HAVE TO CRUSH THEM. SO WE HAVE A BIG CRUSHER OUTSIDE 817 00:22:37,857 --> 00:22:38,889 APPLES, YOU HAVE TO CRUSH THEM. SO WE HAVE A BIG CRUSHER OUTSIDE THAT WE PRESS, WE GRIND THE 818 00:22:38,891 --> 00:22:40,991 SO WE HAVE A BIG CRUSHER OUTSIDE THAT WE PRESS, WE GRIND THE APPLES UP INTO A PULP, OR 819 00:22:40,993 --> 00:22:42,059 THAT WE PRESS, WE GRIND THE APPLES UP INTO A PULP, OR PUMICE, AND THEN IT'S PUMPED 820 00:22:42,061 --> 00:22:43,593 APPLES UP INTO A PULP, OR PUMICE, AND THEN IT'S PUMPED INTO OUR PRESS AND THE JUICE IS 821 00:22:43,595 --> 00:22:44,661 PUMICE, AND THEN IT'S PUMPED INTO OUR PRESS AND THE JUICE IS EXTRACTED WITH A GREAT AMOUNT OF 822 00:22:44,663 --> 00:22:46,230 INTO OUR PRESS AND THE JUICE IS EXTRACTED WITH A GREAT AMOUNT OF PRESSURE. 823 00:22:46,232 --> 00:22:47,797 EXTRACTED WITH A GREAT AMOUNT OF PRESSURE. AND THEN IT'S PUMPED INTO ONE OF 824 00:22:47,799 --> 00:22:49,933 PRESSURE. AND THEN IT'S PUMPED INTO ONE OF THE TANKS YOU SEE BEHIND US. 825 00:22:49,935 --> 00:22:50,934 AND THEN IT'S PUMPED INTO ONE OF THE TANKS YOU SEE BEHIND US. THESE ARE FERMENTATION -- 826 00:22:50,936 --> 00:22:55,138 THE TANKS YOU SEE BEHIND US. THESE ARE FERMENTATION -- STAINLESS STEEL FERMENTATION 827 00:22:55,140 --> 00:22:56,206 THESE ARE FERMENTATION -- STAINLESS STEEL FERMENTATION TANKS. 828 00:22:56,208 --> 00:22:56,907 STAINLESS STEEL FERMENTATION TANKS. THESE ARE WINE TANKS AS WELL. 829 00:22:56,909 --> 00:22:57,774 TANKS. THESE ARE WINE TANKS AS WELL. >>HOW LONG IS THE FERMENTATION 830 00:22:57,776 --> 00:22:58,275 THESE ARE WINE TANKS AS WELL. >>HOW LONG IS THE FERMENTATION PROCESS? 831 00:22:58,277 --> 00:22:59,309 >>HOW LONG IS THE FERMENTATION PROCESS? >> THE FERMENTATION PROCESS, 832 00:22:59,311 --> 00:23:00,377 PROCESS? >> THE FERMENTATION PROCESS, ONCE WE GET THE JUICE INTO THE 833 00:23:00,379 --> 00:23:01,411 >> THE FERMENTATION PROCESS, ONCE WE GET THE JUICE INTO THE TANKS, IS FOR US ABOUT SIX 834 00:23:01,413 --> 00:23:01,912 ONCE WE GET THE JUICE INTO THE TANKS, IS FOR US ABOUT SIX WEEKS. 835 00:23:01,914 --> 00:23:06,116 TANKS, IS FOR US ABOUT SIX WEEKS. IT CAN GO FASTER THE WARMER IT 836 00:23:06,118 --> 00:23:06,850 WEEKS. IT CAN GO FASTER THE WARMER IT IS, BUT WE TRY TO SLOW IT DOWN. 837 00:23:06,852 --> 00:23:07,650 IT CAN GO FASTER THE WARMER IT IS, BUT WE TRY TO SLOW IT DOWN. HENCE THE COOLING JACKETS ON 838 00:23:07,652 --> 00:23:10,687 IS, BUT WE TRY TO SLOW IT DOWN. HENCE THE COOLING JACKETS ON THESE TANKS ALLOW US TO DIAL THE 839 00:23:10,689 --> 00:23:12,022 HENCE THE COOLING JACKETS ON THESE TANKS ALLOW US TO DIAL THE TEMPERATURE DOWN AND PROLONG THE 840 00:23:12,024 --> 00:23:15,092 THESE TANKS ALLOW US TO DIAL THE TEMPERATURE DOWN AND PROLONG THE FERMENTATION. 841 00:23:15,094 --> 00:23:16,126 TEMPERATURE DOWN AND PROLONG THE FERMENTATION. YOU GET BETTER FLAVOR 842 00:23:16,128 --> 00:23:17,227 FERMENTATION. YOU GET BETTER FLAVOR DEVELOPMENT THE SLOWER YOU CAN 843 00:23:17,229 --> 00:23:18,262 YOU GET BETTER FLAVOR DEVELOPMENT THE SLOWER YOU CAN DO IT. 844 00:23:18,264 --> 00:23:19,329 DEVELOPMENT THE SLOWER YOU CAN DO IT. >>OKAY. 845 00:23:19,331 --> 00:23:20,063 DO IT. >>OKAY. >> BUT ABOUT FOUR TO SIX WEEKS 846 00:23:20,065 --> 00:23:20,864 >>OKAY. >> BUT ABOUT FOUR TO SIX WEEKS IS ALL WE CAN REASONABLY SLOW IT 847 00:23:20,866 --> 00:23:21,398 >> BUT ABOUT FOUR TO SIX WEEKS IS ALL WE CAN REASONABLY SLOW IT DOWN. 848 00:23:21,400 --> 00:23:22,432 IS ALL WE CAN REASONABLY SLOW IT DOWN. IT'S PRETTY MUCH STABLE AT THAT 849 00:23:22,434 --> 00:23:23,000 DOWN. IT'S PRETTY MUCH STABLE AT THAT POINT. 850 00:23:23,002 --> 00:23:24,001 IT'S PRETTY MUCH STABLE AT THAT POINT. IT'S BEEN FERMENTED, HAS SOME 851 00:23:24,003 --> 00:23:24,534 POINT. IT'S BEEN FERMENTED, HAS SOME CO2 IN IT. 852 00:23:24,536 --> 00:23:25,568 IT'S BEEN FERMENTED, HAS SOME CO2 IN IT. WHEN WE GET READY TO BOTTLE IT, 853 00:23:25,570 --> 00:23:26,770 CO2 IN IT. WHEN WE GET READY TO BOTTLE IT, WE FILTER IT THROUGH A FINAL 854 00:23:26,772 --> 00:23:27,670 WHEN WE GET READY TO BOTTLE IT, WE FILTER IT THROUGH A FINAL FILTRATION TO GET THE YEAST OUT 855 00:23:27,672 --> 00:23:29,206 WE FILTER IT THROUGH A FINAL FILTRATION TO GET THE YEAST OUT AND GO INTO OUR PRESSURE TANK 856 00:23:29,208 --> 00:23:30,807 FILTRATION TO GET THE YEAST OUT AND GO INTO OUR PRESSURE TANK WHERE WE ADD SOME CO2 BACK, JUST 857 00:23:30,809 --> 00:23:35,012 AND GO INTO OUR PRESSURE TANK WHERE WE ADD SOME CO2 BACK, JUST BELOW THE FEDERAL LIMIT, AND 858 00:23:35,014 --> 00:23:36,146 WHERE WE ADD SOME CO2 BACK, JUST BELOW THE FEDERAL LIMIT, AND ENOUGH TO MAKE THE CIDER -- GIVE 859 00:23:36,148 --> 00:23:37,047 BELOW THE FEDERAL LIMIT, AND ENOUGH TO MAKE THE CIDER -- GIVE IT THAT LITTLE TINGLE AND BITE, 860 00:23:37,049 --> 00:23:38,681 ENOUGH TO MAKE THE CIDER -- GIVE IT THAT LITTLE TINGLE AND BITE, BECAUSE THAT'S HOW MOST PEOPLE 861 00:23:38,683 --> 00:23:40,717 IT THAT LITTLE TINGLE AND BITE, BECAUSE THAT'S HOW MOST PEOPLE PERCEIVE THAT CIDER SHOULD BE 862 00:23:40,719 --> 00:23:42,786 BECAUSE THAT'S HOW MOST PEOPLE PERCEIVE THAT CIDER SHOULD BE BECAUSE IT HAPPENS NATURALLY. 863 00:23:42,788 --> 00:23:44,388 PERCEIVE THAT CIDER SHOULD BE BECAUSE IT HAPPENS NATURALLY. SO IF YOU SET YOUR JUG OF CIDER 864 00:23:44,390 --> 00:23:45,956 BECAUSE IT HAPPENS NATURALLY. SO IF YOU SET YOUR JUG OF CIDER THAT YOU BUY IN THE FALL OUT AND 865 00:23:45,958 --> 00:23:47,524 SO IF YOU SET YOUR JUG OF CIDER THAT YOU BUY IN THE FALL OUT AND LET IT FERMENT, IT'S GOING TO 866 00:23:47,526 --> 00:23:48,558 THAT YOU BUY IN THE FALL OUT AND LET IT FERMENT, IT'S GOING TO GET SOME NICE CO2 BUBBLE IN IT. 867 00:23:48,560 --> 00:23:50,127 LET IT FERMENT, IT'S GOING TO GET SOME NICE CO2 BUBBLE IN IT. >>AND THEN YOU BOTTLE IT? 868 00:23:50,129 --> 00:23:51,194 GET SOME NICE CO2 BUBBLE IN IT. >>AND THEN YOU BOTTLE IT? >> WE BOTTLE IT RIGHT IN THE 869 00:23:51,196 --> 00:23:52,229 >>AND THEN YOU BOTTLE IT? >> WE BOTTLE IT RIGHT IN THE BOTTLER YOU SEE SITTING ON THAT 870 00:23:52,231 --> 00:23:53,797 >> WE BOTTLE IT RIGHT IN THE BOTTLER YOU SEE SITTING ON THAT TABLE BEHIND US. 871 00:23:53,799 --> 00:23:55,399 BOTTLER YOU SEE SITTING ON THAT TABLE BEHIND US. >>SO HOW MANY -- GIVE US A 872 00:23:55,401 --> 00:23:57,467 TABLE BEHIND US. >>SO HOW MANY -- GIVE US A GENERAL IDEA, HOW MANY APPLES 873 00:23:57,469 --> 00:23:59,569 >>SO HOW MANY -- GIVE US A GENERAL IDEA, HOW MANY APPLES DOES IT TAKE TO MAKE, SAY, A 874 00:23:59,571 --> 00:24:01,138 GENERAL IDEA, HOW MANY APPLES DOES IT TAKE TO MAKE, SAY, A GALLON OF CIDER? 875 00:24:01,140 --> 00:24:02,705 DOES IT TAKE TO MAKE, SAY, A GALLON OF CIDER? >> WITH THE APPARATUS THAT WE 876 00:24:02,707 --> 00:24:05,309 GALLON OF CIDER? >> WITH THE APPARATUS THAT WE HAVE, WHICH IS PRETTY EFFICIENT, 877 00:24:05,311 --> 00:24:06,376 >> WITH THE APPARATUS THAT WE HAVE, WHICH IS PRETTY EFFICIENT, WE GET ABOUT THREE GALLONS PER 878 00:24:06,378 --> 00:24:07,510 HAVE, WHICH IS PRETTY EFFICIENT, WE GET ABOUT THREE GALLONS PER BUSHEL, AND THAT'S TOWARDS THE 879 00:24:07,512 --> 00:24:08,979 WE GET ABOUT THREE GALLONS PER BUSHEL, AND THAT'S TOWARDS THE HIGH END. 880 00:24:08,981 --> 00:24:15,752 BUSHEL, AND THAT'S TOWARDS THE HIGH END. SOMETIMES IF THE APPLES ARE 881 00:24:15,754 --> 00:24:16,786 HIGH END. SOMETIMES IF THE APPLES ARE SOFT, WE ONLY GET 2-1/2 TO 2-3/4 882 00:24:16,788 --> 00:24:17,321 SOMETIMES IF THE APPLES ARE SOFT, WE ONLY GET 2-1/2 TO 2-3/4 GALLONS PER BUSHEL. 883 00:24:17,323 --> 00:24:18,388 SOFT, WE ONLY GET 2-1/2 TO 2-3/4 GALLONS PER BUSHEL. SO IT TAKES ABOUT A BUSHEL OF 884 00:24:18,390 --> 00:24:19,056 GALLONS PER BUSHEL. SO IT TAKES ABOUT A BUSHEL OF APPLES TO MAKE ONE CASE OF 885 00:24:19,058 --> 00:24:19,923 SO IT TAKES ABOUT A BUSHEL OF APPLES TO MAKE ONE CASE OF CIDER, GIVE OR TAKE A FEW. 886 00:24:19,925 --> 00:24:20,991 APPLES TO MAKE ONE CASE OF CIDER, GIVE OR TAKE A FEW. >>AND THEN YOU TALK ABOUT THIS 887 00:24:20,993 --> 00:24:22,025 CIDER, GIVE OR TAKE A FEW. >>AND THEN YOU TALK ABOUT THIS PROCESS AND IT SOUNDS LIKE IT 888 00:24:22,027 --> 00:24:23,593 >>AND THEN YOU TALK ABOUT THIS PROCESS AND IT SOUNDS LIKE IT ALL HAPPENS REALLY QUICKLY, BUT 889 00:24:23,595 --> 00:24:24,661 PROCESS AND IT SOUNDS LIKE IT ALL HAPPENS REALLY QUICKLY, BUT ACTUALLY YOU WORK ON THIS ALL 890 00:24:24,663 --> 00:24:26,229 ALL HAPPENS REALLY QUICKLY, BUT ACTUALLY YOU WORK ON THIS ALL YEAR. 891 00:24:26,231 --> 00:24:29,632 ACTUALLY YOU WORK ON THIS ALL YEAR. >> PRETTY MUCH. 892 00:24:29,634 --> 00:24:32,369 YEAR. >> PRETTY MUCH. >> YOU PLANT, YOU HARVEST. 893 00:24:32,371 --> 00:24:33,403 >> PRETTY MUCH. >> YOU PLANT, YOU HARVEST. >> FROM PRESSING, WE PRESS, WE 894 00:24:33,405 --> 00:24:34,471 >> YOU PLANT, YOU HARVEST. >> FROM PRESSING, WE PRESS, WE PRESS PROBABLY FIVE OR SIX TIMES 895 00:24:34,473 --> 00:24:36,073 >> FROM PRESSING, WE PRESS, WE PRESS PROBABLY FIVE OR SIX TIMES A YEAR BECAUSE WE DO TWO 896 00:24:36,075 --> 00:24:37,140 PRESS PROBABLY FIVE OR SIX TIMES A YEAR BECAUSE WE DO TWO FERMENTATIONS IN EACH ONE OF 897 00:24:37,142 --> 00:24:38,708 A YEAR BECAUSE WE DO TWO FERMENTATIONS IN EACH ONE OF THESE TANKS. 898 00:24:38,710 --> 00:24:39,742 FERMENTATIONS IN EACH ONE OF THESE TANKS. >>HOW LONG DOES CIDER LAST, DO 899 00:24:39,744 --> 00:24:41,811 THESE TANKS. >>HOW LONG DOES CIDER LAST, DO YOU KNOW? 900 00:24:41,813 --> 00:24:43,913 >>HOW LONG DOES CIDER LAST, DO YOU KNOW? >> I KNOW WHAT THEY SAY. 901 00:24:43,915 --> 00:24:44,982 YOU KNOW? >> I KNOW WHAT THEY SAY. CIDER SHOULD BE DRUNK IN THE 902 00:24:44,984 --> 00:24:46,549 >> I KNOW WHAT THEY SAY. CIDER SHOULD BE DRUNK IN THE FIRST TWO YEARS. 903 00:24:46,551 --> 00:24:48,118 CIDER SHOULD BE DRUNK IN THE FIRST TWO YEARS. I JUST HAD SOME THE OTHER NIGHT 904 00:24:48,120 --> 00:24:49,152 FIRST TWO YEARS. I JUST HAD SOME THE OTHER NIGHT FROM OUR FIRST YEAR'S 905 00:24:49,154 --> 00:24:50,153 I JUST HAD SOME THE OTHER NIGHT FROM OUR FIRST YEAR'S PRODUCTION, AND THAT'S OBVIOUSLY 906 00:24:50,155 --> 00:24:51,754 FROM OUR FIRST YEAR'S PRODUCTION, AND THAT'S OBVIOUSLY THREE YEARS OLD IN THE BOTTLE. 907 00:24:51,756 --> 00:24:53,323 PRODUCTION, AND THAT'S OBVIOUSLY THREE YEARS OLD IN THE BOTTLE. THE APPLES WERE GROWN IN 2008. 908 00:24:53,325 --> 00:24:54,358 THREE YEARS OLD IN THE BOTTLE. THE APPLES WERE GROWN IN 2008. IT STILL TASTED PRETTY GOOD, BUT 909 00:24:54,360 --> 00:24:55,359 THE APPLES WERE GROWN IN 2008. IT STILL TASTED PRETTY GOOD, BUT YOU SHOULDN'T TRY TO PUSH IT. 910 00:24:55,361 --> 00:24:56,926 IT STILL TASTED PRETTY GOOD, BUT YOU SHOULDN'T TRY TO PUSH IT. >>YEAH. 911 00:24:56,928 --> 00:24:58,495 YOU SHOULDN'T TRY TO PUSH IT. >>YEAH. >> DRINK THE CIDER IN THE FIRST 912 00:24:58,497 --> 00:25:00,097 >>YEAH. >> DRINK THE CIDER IN THE FIRST TWO YEARS, MAYBE THREE. 913 00:25:00,099 --> 00:25:01,664 >> DRINK THE CIDER IN THE FIRST TWO YEARS, MAYBE THREE. >>AND THEN WHAT DO YOU SEE FOR 914 00:25:01,666 --> 00:25:02,732 TWO YEARS, MAYBE THREE. >>AND THEN WHAT DO YOU SEE FOR THE FUTURE FOR ALBEMARLE 915 00:25:02,734 --> 00:25:03,733 >>AND THEN WHAT DO YOU SEE FOR THE FUTURE FOR ALBEMARLE CIDERWORKS? 916 00:25:03,735 --> 00:25:04,767 THE FUTURE FOR ALBEMARLE CIDERWORKS? YOU HAVE THIS NICE BIG FAMILY 917 00:25:04,769 --> 00:25:08,071 CIDERWORKS? YOU HAVE THIS NICE BIG FAMILY BUSINESS. 918 00:25:08,073 --> 00:25:10,707 YOU HAVE THIS NICE BIG FAMILY BUSINESS. WHAT DO YOU -- 919 00:25:10,709 --> 00:25:11,808 BUSINESS. WHAT DO YOU -- >> WELL, WE WANT TO BE HERE 30 920 00:25:11,810 --> 00:25:12,876 WHAT DO YOU -- >> WELL, WE WANT TO BE HERE 30 YEARS FROM NOW, AND WE WANT TO 921 00:25:12,878 --> 00:25:13,910 >> WELL, WE WANT TO BE HERE 30 YEARS FROM NOW, AND WE WANT TO AT LEAST GIVE OUR KIDS THE 922 00:25:13,912 --> 00:25:14,978 YEARS FROM NOW, AND WE WANT TO AT LEAST GIVE OUR KIDS THE OPTION OF COMING OR SOMEONE TO 923 00:25:14,980 --> 00:25:15,979 AT LEAST GIVE OUR KIDS THE OPTION OF COMING OR SOMEONE TO TAKE IT OVER. 924 00:25:15,981 --> 00:25:17,580 OPTION OF COMING OR SOMEONE TO TAKE IT OVER. MY DAD'S 92 AND I'M 62. 925 00:25:17,582 --> 00:25:19,649 TAKE IT OVER. MY DAD'S 92 AND I'M 62. I FIGURE I'VE GOT 30 MORE YEARS, 926 00:25:19,651 --> 00:25:20,683 MY DAD'S 92 AND I'M 62. I FIGURE I'VE GOT 30 MORE YEARS, BECAUSE DAD COULD BE DOING THIS 927 00:25:20,685 --> 00:25:21,751 I FIGURE I'VE GOT 30 MORE YEARS, BECAUSE DAD COULD BE DOING THIS IF HE'D HAVE WANTED TO. 928 00:25:21,753 --> 00:25:22,285 BECAUSE DAD COULD BE DOING THIS IF HE'D HAVE WANTED TO. >>OH, THAT'S GREAT. 929 00:25:22,287 --> 00:25:23,887 IF HE'D HAVE WANTED TO. >>OH, THAT'S GREAT. >> SURE. 930 00:25:23,889 --> 00:25:24,888 >>OH, THAT'S GREAT. >> SURE. BUT HE HELPED GET US OFF THE 931 00:25:24,890 --> 00:25:25,922 >> SURE. BUT HE HELPED GET US OFF THE GROUND HERE EARLY ON. 932 00:25:25,924 --> 00:25:27,457 BUT HE HELPED GET US OFF THE GROUND HERE EARLY ON. HE STILL DOES A LOT OF MOWING 933 00:25:27,459 --> 00:25:28,525 GROUND HERE EARLY ON. HE STILL DOES A LOT OF MOWING AND STUFF AROUND THE ORCHARD, 934 00:25:28,527 --> 00:25:29,592 HE STILL DOES A LOT OF MOWING AND STUFF AROUND THE ORCHARD, BUT WE'RE TRYING TO LET HIM BE 935 00:25:29,594 --> 00:25:31,128 AND STUFF AROUND THE ORCHARD, BUT WE'RE TRYING TO LET HIM BE RETIRED. 936 00:25:31,130 --> 00:25:32,195 BUT WE'RE TRYING TO LET HIM BE RETIRED. >>WELL, I THINK THEN I'M COMING 937 00:25:32,197 --> 00:25:33,263 RETIRED. >>WELL, I THINK THEN I'M COMING BACK IN 30 YEARS TO SEE HOW 938 00:25:33,265 --> 00:25:34,331 >>WELL, I THINK THEN I'M COMING BACK IN 30 YEARS TO SEE HOW YOU'RE DOING. 939 00:25:34,333 --> 00:25:35,365 BACK IN 30 YEARS TO SEE HOW YOU'RE DOING. >> I HOPE I'M HERE AND I HOPE -- 940 00:25:35,367 --> 00:25:36,433 YOU'RE DOING. >> I HOPE I'M HERE AND I HOPE -- I'M SURE YOU'LL BE AROUND. 941 00:25:36,435 --> 00:25:37,467 >> I HOPE I'M HERE AND I HOPE -- I'M SURE YOU'LL BE AROUND. [LAUGHTER ] 942 00:25:37,469 --> 00:25:38,001 I'M SURE YOU'LL BE AROUND. [LAUGHTER ] >> THANK YOU. 943 00:25:38,003 --> 00:25:41,371 [LAUGHTER ] >> THANK YOU. >> THANKS. 944 00:25:41,373 --> 00:25:54,784 >>> THAT'S IT FOR THIS WEEK. FOR WHTJ, I'M TERRI ALLARD. JOIN US NEXT TIME ON 945 00:25:54,786 --> 00:25:58,721 FOR WHTJ, I'M TERRI ALLARD. JOIN US NEXT TIME ON "CHARLOTTESVILLE INSIDE-OUT." 946 00:26:04,929 --> 00:26:09,599 CAPTIONING PROVIDED BY CAPTION ASSOCIATES, LLC www.captionassociates.com 947 00:26:09,601 --> 00:26:25,415 >> ANNOUNCER: THIS PRESENTATION WAS MADE POSSIBLE THANKS IN PART TO THE PATRONS OF 948 00:26:25,417 --> 00:26:27,016 WAS MADE POSSIBLE THANKS IN PART TO THE PATRONS OF "CHARLOTTESVILLE INSIDE-OUT," 949 00:26:27,018 --> 00:26:28,585 TO THE PATRONS OF "CHARLOTTESVILLE INSIDE-OUT," COMMITTED TO EXPLORING THE 950 00:26:28,587 --> 00:26:30,153 "CHARLOTTESVILLE INSIDE-OUT," COMMITTED TO EXPLORING THE PEOPLE, PLACES, AND QUALITY OF 951 00:26:30,155 --> 00:26:31,188 COMMITTED TO EXPLORING THE PEOPLE, PLACES, AND QUALITY OF LIFE THAT UNIQUELY DEFINE 952 00:26:31,190 --> 00:26:31,788 PEOPLE, PLACES, AND QUALITY OF LIFE THAT UNIQUELY DEFINE CHARLOTTESVILLE AND ITS 953 00:26:31,790 --> 00:26:37,994 LIFE THAT UNIQUELY DEFINE CHARLOTTESVILLE AND ITS SURROUNDINGS.