WEBVTT 00:00.633 --> 00:02.469 align:left position:30% line:5% size:60% (jazz music) 00:04.437 --> 00:07.340 align:left position:20% line:5% size:70% >>Going as far back as Thomas Jefferson times, 00:07.340 --> 00:10.577 align:left position:10% line:5% size:80% Charlottesville has long been a place of music, art, 00:10.577 --> 00:12.112 align:left position:30% line:89% size:60% and innovation. 00:12.112 --> 00:15.081 align:left position:10% line:5% size:80% Today, we not only encourage entrepreneurship 00:15.081 --> 00:18.118 align:left position:10% line:5% size:80% and creativity, we celebrate it. 00:18.118 --> 00:20.587 align:left position:20% line:83% size:70% Join us as we catch up with Paul Beyer, 00:20.587 --> 00:24.057 align:left position:20% line:83% size:70% the man behind the Tom Tom Founders Festival. 00:24.057 --> 00:24.991 align:left position:40% line:89% size:50% Come on. 00:24.991 --> 00:28.862 align:left position:20% line:89% size:70% (instrumental music) 00:28.862 --> 00:31.464 align:left position:20% line:83% size:70% >>It's just an exciting time to be in the city 00:31.464 --> 00:35.835 align:left position:10% line:83% size:80% and see all the culture and the energy of this little jewel. 00:35.835 --> 00:37.937 align:left position:10% line:89% size:80% >>Why is it called Tom Tom? 00:37.937 --> 00:41.574 align:left position:10% line:5% size:80% >>Well, it's Tom Tom because it's about Thomas Jefferson. 00:41.574 --> 00:42.842 align:left position:40% line:5% size:50% >>Okay. 00:42.842 --> 00:44.110 align:left position:20% line:5% size:70% >>Ultimately, that's where we got the name. 00:44.110 --> 00:45.412 align:left position:20% line:83% size:70% We want him to have like a whimsical play 00:45.412 --> 00:48.648 align:left position:20% line:83% size:70% on Thomas Jefferson without being stuffy 00:48.648 --> 00:50.483 align:left position:20% line:83% size:70% and powdered wigs is a lot of this town 00:50.483 --> 00:52.318 align:left position:10% line:89% size:80% can be about Mr. Jefferson. 00:52.318 --> 00:53.953 align:left position:10% line:89% size:80% Just kind of a tip of the hat. 00:53.953 --> 00:55.488 align:left position:10% line:89% size:80% But it's about creativity. 00:55.488 --> 00:59.859 align:left position:10% line:83% size:80% It's about specifically like cross-pollinating creativity. 00:59.859 --> 01:02.262 align:left position:10% line:83% size:80% Like the idea that architecture informs music, 01:02.262 --> 01:06.032 align:left position:10% line:83% size:80% that it informed scientific discovery, that it informs food. 01:06.032 --> 01:09.335 align:left position:20% line:83% size:70% And really Mr. Jefferson had all of that 01:09.335 --> 01:10.837 align:left position:20% line:83% size:70% and what he was doing at Monticello. 01:10.837 --> 01:13.807 align:left position:10% line:83% size:80% And it's kind of something the festival was about as well. 01:13.807 --> 01:15.842 align:left position:20% line:83% size:70% >>Been excited about Tom Tom since the beginning. 01:15.842 --> 01:18.711 align:left position:10% line:5% size:80% I think we've needed something to showcase Charlottesville 01:18.711 --> 01:22.148 align:left position:20% line:5% size:70% innovators, makers, and founders for years. 01:22.148 --> 01:24.350 align:left position:20% line:83% size:70% And this is the festival to do it. 01:24.350 --> 01:26.086 align:left position:20% line:83% size:70% This is just the beginning of what I see 01:26.086 --> 01:29.389 align:left position:10% line:83% size:80% is a mini South by Southwest in Charlottesville. 01:29.389 --> 01:31.758 align:left position:20% line:83% size:70% >>I think I love the fact that people ask, 01:31.758 --> 01:34.260 align:left position:10% line:5% size:80% "what's up with the Buffalo?" 01:34.260 --> 01:38.798 align:left position:10% line:5% size:80% and then it's related to the Lewis and Clark expedition. 01:38.798 --> 01:40.266 align:left position:20% line:89% size:70% That's really tied here. 01:40.266 --> 01:43.470 align:left position:10% line:83% size:80% They brought back a Buffalo hide for Mr. Jefferson. 01:43.470 --> 01:47.040 align:left position:10% line:83% size:80% >>It's exciting to see this confluence of people with ideas, 01:47.040 --> 01:49.042 align:left position:20% line:83% size:70% entrepreneurs, musicians, and artists. 01:49.042 --> 01:51.811 align:left position:10% line:5% size:80% We're all coming together in the same spaces, 01:51.811 --> 01:54.180 align:left position:20% line:5% size:70% sharing about their visions, their stories. 01:54.180 --> 01:56.583 align:left position:10% line:5% size:80% And that's why I just had to come out this year 01:56.583 --> 01:58.318 align:left position:20% line:83% size:70% to make sure I heard some of these 01:58.318 --> 02:00.120 align:left position:10% line:89% size:80% and to gain more inspiration 02:00.120 --> 02:03.823 align:left position:10% line:83% size:80% as I continue to work on my own career and my own arms. 02:03.823 --> 02:06.759 align:left position:10% line:83% size:80% >>So how did Charlottesville first received this? 02:06.759 --> 02:09.529 align:left position:10% line:83% size:80% >>Well, I think people have always been pretty excited 02:09.529 --> 02:11.164 align:left position:20% line:89% size:70% by the idea actually. 02:11.164 --> 02:14.167 align:left position:10% line:83% size:80% I mean, I think we think of ourselves as a music town. 02:14.167 --> 02:17.704 align:left position:10% line:83% size:80% I think music has always been one of the driving attractions 02:17.704 --> 02:19.672 align:left position:10% line:89% size:80% and forces of the festival. 02:19.672 --> 02:22.475 align:left position:10% line:83% size:80% I've always pitched it as like the bright shiny object. 02:22.475 --> 02:24.677 align:left position:20% line:77% size:70% It's like, people come and they're like, "Oh there's music," 02:24.677 --> 02:27.914 align:left position:20% line:83% size:70% And then once they get accustomed to that. 02:27.914 --> 02:29.082 align:left position:20% line:83% size:70% They're like, "Oh, hold on a second". 02:29.082 --> 02:30.283 align:left position:20% line:89% size:70% Just across the street, 02:30.283 --> 02:32.652 align:left position:20% line:83% size:70% there's these panels and there's these talks, 02:32.652 --> 02:34.020 align:left position:10% line:89% size:80% and then there's this art. 02:34.020 --> 02:38.691 align:left position:10% line:83% size:80% And so it really transitioned more to innovation. 02:39.826 --> 02:40.560 align:left position:20% line:83% size:70% This is a really the driver of the festival. 02:40.560 --> 02:41.794 align:left position:30% line:89% size:60% What's new? 02:41.794 --> 02:43.263 align:left position:20% line:83% size:70% what's emerging out of this town? 02:43.263 --> 02:45.165 align:left position:20% line:89% size:70% what spurs startups? 02:45.165 --> 02:46.866 align:left position:10% line:89% size:80% what start spurs development? 02:46.866 --> 02:50.170 align:left position:10% line:83% size:80% And then also what's just brings the community get together, 02:50.170 --> 02:53.806 align:left position:20% line:77% size:70% because that is really ultimately people most responded to, 02:53.806 --> 02:55.074 align:left position:10% line:89% size:80% which is just the idea that 02:55.074 --> 02:58.778 align:left position:20% line:83% size:70% Charlottesville can be a silent place. 02:58.778 --> 03:00.780 align:left position:10% line:89% size:80% And you have these big events 03:00.780 --> 03:03.383 align:left position:20% line:83% size:70% that bring lots of communities together. 03:03.383 --> 03:04.884 align:left position:20% line:89% size:70% It kind of feels right. 03:04.884 --> 03:07.687 align:left position:10% line:83% size:80% And it feels like it's kind of where the city needs to go. 03:08.688 --> 03:12.158 align:left position:10% line:89% size:80% ♪ baby you're so plastic ♪ 03:12.158 --> 03:15.094 align:left position:20% line:89% size:70% ♪ Baby you oou oou ♪ 03:16.563 --> 03:18.364 align:left position:20% line:83% size:70% >>One thing going on is the Block Party. 03:18.364 --> 03:20.833 align:left position:10% line:83% size:80% Talk a little bit about the McGuffey Block Party. 03:20.833 --> 03:24.470 align:left position:10% line:83% size:80% >>Sure, the McGuffey is I think probably the crown jewel 03:24.470 --> 03:27.607 align:left position:10% line:89% size:80% this chief spectacle of Tom Tom. 03:27.607 --> 03:31.578 align:left position:10% line:83% size:80% And again it utilizes this beautiful historic school house 03:31.578 --> 03:32.879 align:left position:10% line:89% size:80% in downtown Charlottesville 03:32.879 --> 03:35.548 align:left position:20% line:83% size:70% where there's I believe 40 working artists. 03:35.548 --> 03:38.585 align:left position:10% line:83% size:80% And so it's been a longterm institution in Charlottesville. 03:38.585 --> 03:41.054 align:left position:10% line:89% size:80% And then for Tom Tom, it says, 03:41.054 --> 03:44.057 align:left position:10% line:83% size:80% let's get the city there and let's not just get the city 03:44.057 --> 03:45.792 align:left position:10% line:5% size:80% there to experience the art, 03:45.792 --> 03:48.027 align:left position:10% line:5% size:80% but let's shut down the streets around the McGuffey 03:48.027 --> 03:49.529 align:left position:20% line:5% size:70% let's have food trucks, 03:49.529 --> 03:51.898 align:left position:20% line:83% size:70% Let's have acrobats, lets have fire dancers. 03:51.898 --> 03:54.033 align:left position:20% line:83% size:70% Let's have a high school step team. 03:54.033 --> 03:57.303 align:left position:10% line:83% size:80% Let's have the boys and girls club, a hip hop dance team. 03:57.303 --> 03:59.272 align:left position:10% line:83% size:80% >>Yeah. >>Let's have a funk band. 03:59.272 --> 04:02.075 align:left position:20% line:83% size:70% And so these massive Block Party School 04:02.075 --> 04:05.378 align:left position:20% line:83% size:70% with two to 3000 people come at any given time 04:05.378 --> 04:07.947 align:left position:10% line:83% size:80% and they go for six and seven hours into the night. 04:10.083 --> 04:13.386 align:left position:10% line:89% size:80% >>Yes, that you guys got it 04:13.386 --> 04:15.188 align:left position:20% line:83% size:70% That is one of the quintessential events 04:15.188 --> 04:16.923 align:left position:10% line:89% size:80% of all Tom Tom people go, 04:16.923 --> 04:18.424 align:left position:20% line:89% size:70% okay, well, I get it. 04:18.424 --> 04:19.892 align:left position:20% line:83% size:70% And now I'm going to everything else. 04:19.892 --> 04:22.362 align:left position:10% line:83% size:80% >>And then across the street, say at the Haven, 04:22.362 --> 04:24.130 align:left position:10% line:89% size:80% in the sanctuary at the Haven, 04:24.130 --> 04:26.666 align:left position:10% line:83% size:80% there are these wonderful panels going on. 04:26.666 --> 04:29.168 align:left position:20% line:83% size:70% So give us some examples of the different talks 04:29.168 --> 04:31.437 align:left position:20% line:83% size:70% that you've brought to town through the years. 04:31.437 --> 04:35.341 align:left position:10% line:83% size:80% >>The underlying idea of Tom Tom's innovation is that 04:35.341 --> 04:36.609 align:left position:10% line:89% size:80% Charlottesville is creative. 04:36.609 --> 04:38.745 align:left position:20% line:83% size:70% That there's a lot of startup energy 04:38.745 --> 04:41.848 align:left position:20% line:83% size:70% and there's people doing creative things 04:41.848 --> 04:43.082 align:left position:10% line:89% size:80% that need to be highlighted. 04:43.082 --> 04:44.617 align:left position:10% line:89% size:80% And then in the process of that, 04:44.617 --> 04:47.253 align:left position:10% line:83% size:80% there are a lot of people that have already done huge things 04:47.253 --> 04:49.989 align:left position:20% line:83% size:70% and they need to be highlighted as well. 04:49.989 --> 04:51.457 align:left position:10% line:89% size:80% Bruce Floor, for instance, 04:51.457 --> 04:54.627 align:left position:10% line:83% size:80% this last festival red light management talked about 04:54.627 --> 04:59.632 align:left position:10% line:83% size:80% the global expansion of this music industry heavyweight. 05:00.366 --> 05:01.868 align:left position:20% line:89% size:70% And then we looked at, 05:01.868 --> 05:03.770 align:left position:10% line:89% size:80% we had all the investors in town 05:03.770 --> 05:05.571 align:left position:20% line:83% size:70% talk about investing in Charlottesville. 05:05.571 --> 05:08.408 align:left position:10% line:83% size:80% We had healthcare looking at like mobile health and IT 05:08.408 --> 05:12.879 align:left position:10% line:83% size:80% and how mobile technology is informing patient care. 05:12.879 --> 05:14.647 align:left position:20% line:83% size:70% Again, it's kind of this hodgepodge 05:14.647 --> 05:16.716 align:left position:10% line:83% size:80% and you just go and you're like, "all right, I'm here. 05:16.716 --> 05:18.284 align:left position:10% line:83% size:80% And I'm going to bounce between this venue and this venue 05:18.284 --> 05:19.552 align:left position:30% line:89% size:60% and this venue". 05:19.552 --> 05:22.622 align:left position:20% line:83% size:70% And I will see a lot of very interesting things. 05:22.622 --> 05:25.024 align:left position:10% line:83% size:80% And a lot of them are very centric to Charlottesville 05:25.024 --> 05:26.759 align:left position:30% line:5% size:60% happening here. 05:26.759 --> 05:28.661 align:left position:20% line:5% size:70% >>So I'm here today to talk to you 05:28.661 --> 05:32.865 align:left position:10% line:5% size:80% about this idea of agile Goliath 05:32.865 --> 05:34.467 align:left position:10% line:89% size:80% companies that can think big 05:34.467 --> 05:38.004 align:left position:10% line:83% size:80% but act small and continue to evolve themselves over time. 05:38.004 --> 05:39.505 align:left position:30% line:89% size:60% So April 1997, 05:39.505 --> 05:42.408 align:left position:10% line:83% size:80% Clay Christiansen publishes "the innovator's dilemma" 05:42.408 --> 05:45.144 align:left position:10% line:83% size:80% and the lessons of the innovator's dilemma still hold. 05:45.144 --> 05:46.612 align:left position:20% line:89% size:70% And they are this, 05:46.612 --> 05:50.783 align:left position:10% line:83% size:80% one is that useful simple solutions get adopted. 05:50.783 --> 05:54.454 align:left position:10% line:83% size:80% And so if you're a startup and you're trying to build 05:54.454 --> 05:56.222 align:left position:20% line:89% size:70% an amazing product, 05:56.222 --> 05:58.458 align:left position:10% line:83% size:80% and you're doing all the hard to build that product. 05:58.458 --> 06:00.226 align:left position:20% line:83% size:70% You can quickly become the incumbent 06:01.361 --> 06:04.364 align:left position:20% line:83% size:70% and you can be quickly become disrupted. 06:04.364 --> 06:05.298 align:left position:20% line:89% size:70% So that's a challenge. 06:05.298 --> 06:07.300 align:left position:10% line:89% size:80% It's a challenge for all of us. 06:07.300 --> 06:09.035 align:left position:10% line:5% size:80% >>I think it's the ability 06:09.035 --> 06:12.205 align:left position:20% line:5% size:70% to bump into folks and to meet new people, 06:12.205 --> 06:14.974 align:left position:10% line:83% size:80% not just to hear the panel speakers who are sharing 06:14.974 --> 06:16.809 align:left position:10% line:89% size:80% about where they've been, 06:16.809 --> 06:18.978 align:left position:10% line:83% size:80% and they've got a wealth of knowledge that they can share 06:18.978 --> 06:21.047 align:left position:10% line:89% size:80% with people in the audience, 06:21.047 --> 06:22.715 align:left position:10% line:89% size:80% but even with audience members, 06:22.715 --> 06:25.218 align:left position:20% line:83% size:70% I mean, I just ran into a local writer 06:25.218 --> 06:28.020 align:left position:10% line:83% size:80% Who's really kind of a hero of mine who I haven't seen in 06:28.020 --> 06:31.624 align:left position:10% line:83% size:80% the past couple of years and hearing about what he's up to, 06:31.624 --> 06:34.394 align:left position:10% line:83% size:80% what the inspiration he's drawing from Tom Tom Fest 06:34.394 --> 06:36.462 align:left position:20% line:83% size:70% and his career is something that kind of, 06:36.462 --> 06:38.564 align:left position:20% line:83% size:70% it makes me want to get back to work. 06:38.564 --> 06:42.201 align:left position:10% line:83% size:80% And I think that's the thing that I really enjoy most. 06:42.201 --> 06:44.837 align:left position:20% line:83% size:70% >>So I first got into graffiti style art. 06:44.837 --> 06:46.906 align:left position:20% line:83% size:70% When I lived in Frankfurt, Germany 06:46.906 --> 06:48.841 align:left position:20% line:89% size:70% When I was 11-years-old. 06:48.841 --> 06:50.943 align:left position:20% line:5% size:70% over there I would see the artwork 06:50.943 --> 06:52.612 align:left position:10% line:5% size:80% on the streets and I would pass by it all the time 06:52.612 --> 06:56.916 align:left position:20% line:83% size:70% and be pretty amazed at what I saw 06:56.916 --> 06:58.184 align:left position:20% line:83% size:70% to the point where I decided to go ahead 06:58.184 --> 06:59.852 align:left position:10% line:89% size:80% and pick up a can for myself. 06:59.852 --> 07:04.791 align:left position:10% line:83% size:80% So basically we have six individual artists who are doing 07:05.658 --> 07:07.093 align:left position:10% line:89% size:80% their own unique expression, 07:07.093 --> 07:10.897 align:left position:20% line:83% size:70% but the whole thing is still one cohesive unit. 07:10.897 --> 07:13.232 align:left position:20% line:83% size:70% >>One of the other events was a mural, 07:13.232 --> 07:14.700 align:left position:20% line:89% size:70% a graffiti mural. 07:14.700 --> 07:16.269 align:left position:20% line:89% size:70% Every year it changes? 07:16.269 --> 07:17.770 align:left position:20% line:5% size:70% >>Yeah. So again, 07:17.770 --> 07:20.506 align:left position:20% line:5% size:70% public art is a big part of the festival 07:20.506 --> 07:22.942 align:left position:10% line:5% size:80% that interact with your city. 07:22.942 --> 07:25.111 align:left position:20% line:83% size:70% Like, don't look at that a retaining wall and go, 07:25.111 --> 07:26.312 align:left position:10% line:89% size:80% that's just a retaining wall. 07:26.312 --> 07:28.414 align:left position:20% line:83% size:70% Look at it as a canvas where you can have 07:28.414 --> 07:31.250 align:left position:10% line:83% size:80% a collective of graffiti artists from across the state. 07:31.250 --> 07:32.752 align:left position:30% line:89% size:60% Re-imagine it. 07:32.752 --> 07:35.321 align:left position:10% line:83% size:80% Don't look at a street in Downtown Belmont and go, 07:35.321 --> 07:36.823 align:left position:20% line:83% size:70% "yeah, that's just a street I drive over". 07:36.823 --> 07:38.324 align:left position:20% line:83% size:70% It's like, "no, let's shut the street down, 07:38.324 --> 07:39.292 align:left position:20% line:89% size:70% have a Big Block Party. 07:39.292 --> 07:40.726 align:left position:10% line:89% size:80% And then in the middle of it 07:40.726 --> 07:43.830 align:left position:10% line:83% size:80% have three dozen school children painted big street mural". 07:43.830 --> 07:45.064 align:left position:30% line:89% size:60% >>Which you did 07:45.064 --> 07:45.965 align:left position:20% line:83% size:70% >>Is what happened to Downtown Belmont. 07:45.965 --> 07:46.966 align:left position:40% line:89% size:50% (laughs) 07:46.966 --> 07:49.435 align:left position:10% line:89% size:80% So the public art is really, 07:49.435 --> 07:52.305 align:left position:20% line:83% size:70% I think goes back to my initial excitement 07:52.305 --> 07:53.506 align:left position:20% line:89% size:70% about the festival, 07:53.506 --> 07:55.875 align:left position:20% line:83% size:70% which is just see the city in a new way, 07:55.875 --> 07:57.643 align:left position:10% line:89% size:80% and that can be Charlottesville. 07:57.643 --> 07:58.911 align:left position:20% line:89% size:70% It could be Tulsa. 07:58.911 --> 08:01.714 align:left position:20% line:83% size:70% It could be any city of cost across the country. 08:01.714 --> 08:03.316 align:left position:20% line:89% size:70% Just do something cool 08:03.316 --> 08:06.118 align:left position:20% line:83% size:70% and interesting with public spaces, 08:06.118 --> 08:07.687 align:left position:20% line:89% size:70% >>Yeah so pop-up art 08:07.687 --> 08:08.521 align:left position:30% line:89% size:60% >>Pop-up art. 08:08.521 --> 08:09.956 align:left position:30% line:89% size:60% >>What is that? 08:09.956 --> 08:12.758 align:left position:20% line:83% size:70% >>So this year we had a competition called 08:12.758 --> 08:14.794 align:left position:20% line:89% size:70% Pop-up parking spaces. 08:14.794 --> 08:17.063 align:left position:20% line:83% size:70% And is with our local arts council, 08:17.063 --> 08:18.331 align:left position:20% line:89% size:70% it was with the AIA, 08:18.331 --> 08:20.032 align:left position:20% line:83% size:70% the American Institute of architects. 08:20.032 --> 08:21.300 align:left position:30% line:89% size:60% And it was like, 08:21.300 --> 08:22.602 align:left position:20% line:83% size:70% look we're going to take parking spaces 08:22.602 --> 08:24.704 align:left position:20% line:83% size:70% and you can do whatever you want with them. 08:24.704 --> 08:27.340 align:left position:10% line:83% size:80% So whether it was an architecture class at UVA, 08:27.340 --> 08:29.408 align:left position:20% line:83% size:70% whether it was just some artists locally, 08:29.408 --> 08:32.111 align:left position:10% line:83% size:80% just crazy little projects popped up and they were mobile, 08:32.111 --> 08:33.646 align:left position:20% line:89% size:70% they were temporary. 08:33.646 --> 08:36.449 align:left position:10% line:83% size:80% And they just said, look, think about parking space 08:36.449 --> 08:37.917 align:left position:20% line:89% size:70% in a different way. 08:37.917 --> 08:41.053 align:left position:10% line:83% size:80% >>Well we as the central Virginia chapter of the AIA 08:41.053 --> 08:42.321 align:left position:20% line:89% size:70% are participating 08:42.321 --> 08:45.525 align:left position:20% line:83% size:70% and we are making our interpretation 08:45.525 --> 08:49.795 align:left position:10% line:83% size:80% of the sleeping Alcove of Thomas Jefferson's Monticello. 08:49.795 --> 08:52.365 align:left position:20% line:5% size:70% it's such a unique space in the house. 08:52.365 --> 08:53.599 align:left position:20% line:5% size:70% We were just thought, 08:53.599 --> 08:56.235 align:left position:20% line:5% size:70% it'd be pretty fun to try to give folks 08:56.235 --> 08:59.138 align:left position:20% line:5% size:70% the opportunity or that experience in some way. 08:59.138 --> 09:00.940 align:left position:20% line:89% size:70% >>Tom Tom is great. 09:00.940 --> 09:04.810 align:left position:10% line:83% size:80% And it's that combination of entrepreneurship 09:04.810 --> 09:07.346 align:left position:10% line:89% size:80% and innovation with the arts. 09:07.346 --> 09:09.482 align:left position:20% line:5% size:70% I'm very proud as a city counselor 09:09.482 --> 09:12.552 align:left position:20% line:5% size:70% that we supported it this year financially. 09:12.552 --> 09:15.087 align:left position:30% line:83% size:60% And it just want to see it happen 09:15.087 --> 09:16.522 align:left position:30% line:89% size:60% every year. 09:16.522 --> 09:18.591 align:left position:10% line:89% size:80% >>So it's a nonprofit now. 09:18.591 --> 09:22.728 align:left position:10% line:89% size:80% And so, if you're not charging, 09:22.728 --> 09:24.297 align:left position:20% line:89% size:70% how is it supported? 09:24.297 --> 09:25.698 align:left position:20% line:89% size:70% How is it funded? 09:25.698 --> 09:26.933 align:left position:20% line:83% size:70% >>There's really three components. 09:26.933 --> 09:31.003 align:left position:10% line:83% size:80% One is a private philanthropy. >>okay 09:31.003 --> 09:34.674 align:left position:20% line:83% size:70% >>The main driver is sponsorship, 09:34.674 --> 09:37.510 align:left position:20% line:83% size:70% corporate sponsorship of various kinds. 09:37.510 --> 09:39.011 align:left position:20% line:89% size:70% We have municipal grants 09:39.011 --> 09:41.814 align:left position:20% line:83% size:70% and we have grants from foundations come in. 09:41.814 --> 09:43.082 align:left position:10% line:89% size:80% And then we have beer sales. 09:43.082 --> 09:45.451 align:left position:20% line:83% size:70% People who really wanted to compete 09:45.451 --> 09:47.219 align:left position:40% line:89% size:50% (laughs) 09:47.219 --> 09:49.622 align:left position:10% line:83% size:80% I mean it's not a huge compound of how we raised money, 09:49.622 --> 09:51.123 align:left position:30% line:89% size:60% but it's a nice, 09:51.123 --> 09:53.826 align:left position:10% line:83% size:80% it's probably the most fun part of how we raise our money. 09:53.826 --> 09:56.062 align:left position:20% line:89% size:70% And, and yeah, I mean, 09:56.062 --> 09:58.497 align:left position:20% line:83% size:70% this was the first year actually we broke even 09:59.899 --> 10:02.134 align:left position:20% line:83% size:70% and had money to pay salaries, which again, 10:02.134 --> 10:04.503 align:left position:20% line:83% size:70% it's like, wow, that is pretty nuts to think 10:04.503 --> 10:09.375 align:left position:10% line:83% size:80% that a free festival just based on private philanthropy 10:10.643 --> 10:13.646 align:left position:20% line:83% size:70% and generosity was was able to do this, 10:13.646 --> 10:16.015 align:left position:20% line:83% size:70% but it sets a good tone for the future 10:16.015 --> 10:18.951 align:left position:20% line:83% size:70% and it's kind of as we continue to grow, 10:18.951 --> 10:22.321 align:left position:10% line:83% size:80% that's what we really, that's the ask we make of people 10:22.321 --> 10:23.789 align:left position:20% line:89% size:70% is we just say, look, 10:23.789 --> 10:26.892 align:left position:10% line:83% size:80% this is the baseline of making this happen this year 10:26.892 --> 10:29.795 align:left position:10% line:83% size:80% and if we want Charlottesville to have an event 10:29.795 --> 10:33.499 align:left position:20% line:77% size:70% that has this caliber of musician, this caliber of speakers, 10:33.499 --> 10:36.168 align:left position:10% line:83% size:80% this is what's going to take and are we going to get there. 10:36.168 --> 10:39.438 align:left position:20% line:83% size:70% And again I like putting that decision 10:39.438 --> 10:42.208 align:left position:20% line:83% size:70% in the hands of people in Charlottesville. 10:42.208 --> 10:44.076 align:left position:10% line:89% size:80% >>So what's the five-year plan? 10:44.076 --> 10:48.147 align:left position:20% line:83% size:70% That talking about the future what's the plan? 10:48.147 --> 10:51.651 align:left position:10% line:5% size:80% >>We haven't actually written out in a graphic, 10:51.651 --> 10:53.719 align:left position:10% line:5% size:80% and it's like a little sonar. 10:53.719 --> 10:55.488 align:left position:10% line:83% size:80% It's like first year it was just Charlottesville. 10:55.488 --> 10:58.024 align:left position:20% line:83% size:70% And the second year was Central Virginia, 10:58.024 --> 11:01.894 align:left position:10% line:83% size:80% this past year was really about Virginia as a whole. 11:01.894 --> 11:04.463 align:left position:10% line:83% size:80% And I think increasingly we had that kind of recognition. 11:04.463 --> 11:06.098 align:left position:10% line:89% size:80% And then the next two years, 11:06.098 --> 11:09.068 align:left position:20% line:83% size:70% it's what makes us a mid-Atlantic festival. 11:09.068 --> 11:12.271 align:left position:20% line:83% size:70% What makes this so people in DC and Raleigh 11:12.271 --> 11:15.307 align:left position:10% line:89% size:80% and Baltimore that they go, 11:15.307 --> 11:17.743 align:left position:10% line:83% size:80% "Oh yeah, this is a time to be in Charlottesville". 11:17.743 --> 11:20.846 align:left position:20% line:89% size:70% (instrumental music) 11:24.984 --> 11:26.352 align:left position:10% line:89% size:80% >>When we were talking earlier, 11:26.352 --> 11:28.220 align:left position:20% line:83% size:70% you tell me how you would know the festival 11:28.220 --> 11:30.256 align:left position:20% line:89% size:70% had truly arrived. 11:30.256 --> 11:31.524 align:left position:40% line:89% size:50% (laughs) 11:31.524 --> 11:33.025 align:left position:40% line:89% size:50% >>Okay. 11:33.025 --> 11:35.027 align:left position:10% line:83% size:80% I mean, when I first started talking with those people. 11:35.027 --> 11:38.230 align:left position:20% line:83% size:70% It was like, if David Byrne had a parade 11:38.230 --> 11:41.934 align:left position:10% line:89% size:80% Downtown mall of Charlottesville 11:41.934 --> 11:43.602 align:left position:20% line:83% size:70% and into what the concert in the Pavilion, 11:43.602 --> 11:45.638 align:left position:20% line:83% size:70% it'd be like, "that's when it arrives", 11:45.638 --> 11:48.841 align:left position:20% line:83% size:70% when you have this national-level speaker 11:48.841 --> 11:50.976 align:left position:10% line:89% size:80% that is relevant to musicians, 11:50.976 --> 11:52.478 align:left position:10% line:89% size:80% he's relevant to urban planning, 11:52.478 --> 11:55.281 align:left position:20% line:83% size:70% he's relevant to like the history of music 11:55.281 --> 11:56.148 align:left position:20% line:89% size:70% and of creativity 11:56.148 --> 11:58.317 align:left position:20% line:89% size:70% and how places create 11:58.317 --> 12:01.253 align:left position:10% line:89% size:80% and to have him be part of it. 12:01.253 --> 12:04.657 align:left position:10% line:83% size:80% And then having major light sculptures installations. 12:04.657 --> 12:06.592 align:left position:10% line:83% size:80% I mean, I think that's where, it's thinking big. 12:06.592 --> 12:10.796 align:left position:10% line:83% size:80% It's like, yeah, get this in for a spectacle and just big. 12:10.796 --> 12:12.298 align:left position:20% line:89% size:70% >>We'll, call him up. 12:12.298 --> 12:13.566 align:left position:10% line:83% size:80% I think Charlottesville is almost ready. Don't you? 12:13.566 --> 12:14.500 align:left position:40% line:89% size:50% >>Yeah. 12:14.500 --> 12:15.901 align:left position:10% line:89% size:80% He'll be on the line soon. 12:15.901 --> 12:17.303 align:left position:20% line:89% size:70% >>Thank you, Paul. 12:17.303 --> 12:18.137 align:left position:20% line:89% size:70% >>Yeah. Terrific. 12:18.137 --> 12:19.672 align:left position:30% line:89% size:60% Thank you. 12:19.672 --> 12:23.175 align:left position:10% line:89% size:80% (instrumental soft music)