1 00:00:06,272 --> 00:00:09,240 >>> MORE THAN 200 HOURS OF 2 00:00:09,243 --> 00:00:10,408 ANALYZING DATA. 3 00:00:10,411 --> 00:00:11,209 HOW HISPANICS IMPACT THE 4 00:00:11,212 --> 00:00:15,380 SOUTHERN ARIZONA MARKET. 5 00:00:15,383 --> 00:00:16,247 >> YOU DON'T HAVE TO BE HISPANIC 6 00:00:16,250 --> 00:00:19,317 TO BE PART OF THIS BOOM. 7 00:00:19,320 --> 00:00:21,152 ALL YOU NEED IS A COMMITMENT TO 8 00:00:21,155 --> 00:00:23,021 THAT DEMOGRAPHIC OF THE ECONOMY. 9 00:00:23,024 --> 00:00:24,655 >>> AND A NEW PROGRAM DESIGNED 10 00:00:24,658 --> 00:00:25,623 TO JOIN BUSINESSES IN THE U.S., 11 00:00:25,626 --> 00:00:27,692 MEXICO AND CANADA. 12 00:00:27,695 --> 00:00:29,560 >> SHARING THE MARKETS, THE 13 00:00:29,563 --> 00:00:32,063 PEOPLE, THE KNOWLEDGE, THE 14 00:00:32,066 --> 00:00:33,898 TECHNOLOGY SO THESE ARE SOME OF 15 00:00:33,901 --> 00:00:35,366 THE MAIN GOALS THAT WE ARE 16 00:00:35,369 --> 00:00:35,767 HAVING IN SIGNING THIS 17 00:00:35,770 --> 00:00:44,575 AGREEMENT. 18 00:00:44,578 --> 00:00:46,244 >> THERE IS "ARIZONA WEEK." 19 00:00:46,247 --> 00:00:48,212 >>> JUST THIS WEEK, THE TUCSON 20 00:00:48,215 --> 00:00:50,248 HISPANIC CHAMBER OF COMMERCE 21 00:00:50,251 --> 00:00:53,084 RELEASED ITS FIRST EVER SOUTHERN 22 00:00:53,087 --> 00:00:55,153 ARIZONA HISPANIC MARKET OUTLOOK. 23 00:00:55,156 --> 00:00:56,354 DATA FROM PIMA, COACH CHEESE AND 24 00:00:56,357 --> 00:00:57,522 SANTA CRUZ COUNTIES. 25 00:00:57,525 --> 00:01:02,026 MORE THAN 1 MILLION HISPANICS IN 26 00:01:02,029 --> 00:01:04,028 THE REGION REPRESENTING 37% OF 27 00:01:04,031 --> 00:01:06,130 THE POPULATION. 28 00:01:06,133 --> 00:01:06,898 IT'S ESTIMATED BY 2035, 29 00:01:06,901 --> 00:01:08,800 HISPANICS WILL BE THE MAJORITY 30 00:01:08,803 --> 00:01:10,702 IN THE STATE. 31 00:01:10,705 --> 00:01:12,136 IT TOOK RESEARCHERS FROM 32 00:01:12,139 --> 00:01:12,870 TELEMUNDO NEARLY SIX MONTHS TO 33 00:01:12,873 --> 00:01:14,806 COMPILE THE DATA. 34 00:01:14,809 --> 00:01:15,873 THE END RESULTED, THE HISPANIC 35 00:01:15,876 --> 00:01:17,909 STRENGTH OF HISPANICS IS STRONG 36 00:01:17,912 --> 00:01:19,377 IN SHOWING STEADY GROWTH IN 37 00:01:19,380 --> 00:01:20,211 AREAS WHERE THE MINORITY ONCE 38 00:01:20,214 --> 00:01:21,412 LAGGED BEHIND. 39 00:01:21,415 --> 00:01:23,214 S HERE THE PRESIDENT OF THE 40 00:01:23,217 --> 00:01:26,751 TUCSON HISPANIC CHAMBER OF 41 00:01:26,754 --> 00:01:28,753 COMMERCE, LEAH MARQUEZ PETERSON. 42 00:01:28,756 --> 00:01:29,721 >> YOU KNOW, WE'VE BEEN 43 00:01:29,724 --> 00:01:31,022 PROVIDING STATEWIDE HISPANIC 44 00:01:31,025 --> 00:01:32,790 MARKET DATA FOR A NUMBER OF 45 00:01:32,793 --> 00:01:34,092 YEARS IN PARTNERSHIP WITH THE 46 00:01:34,095 --> 00:01:35,927 ARIZONA HISPANIC CHAMBER, WHICH 47 00:01:35,930 --> 00:01:37,128 IS A GREAT PARTNERSHIP. 48 00:01:37,131 --> 00:01:39,297 HOWEVER, WHAT WE REALLY WANTED 49 00:01:39,300 --> 00:01:40,898 WAS MORE COMPREHENSIVE DATA 50 00:01:40,901 --> 00:01:42,233 SPECIFIC TO PIMA COUNTY, SANTA 51 00:01:42,236 --> 00:01:43,668 CRUZ COUNTY AND COCHISE COUNTY. 52 00:01:43,671 --> 00:01:45,737 ABOUT A YEAR AND A HALF AGO, WE 53 00:01:45,740 --> 00:01:46,971 STARTED RESEARCHING ADDITIONAL 54 00:01:46,974 --> 00:01:48,306 PARTNERS THAT COULD COME ON AND 55 00:01:48,309 --> 00:01:50,074 PROVIDE THAT KIND OF RESOURCE TO 56 00:01:50,077 --> 00:01:51,409 US AND TELEMUNDO CAME FORWARD. 57 00:01:51,412 --> 00:01:52,744 THEY HAVE BEEN A GREAT PARTNER 58 00:01:52,747 --> 00:01:54,812 IN PROVIDING A LOT OF SECONDARY 59 00:01:54,815 --> 00:01:56,280 RESEARCH SPECIFIC TO OUR MARKET. 60 00:01:56,283 --> 00:01:56,647 >> HOW DO THEY GATHER THE 61 00:01:56,650 --> 00:02:00,685 RESEARCH? 62 00:02:00,688 --> 00:02:04,622 >> THEY HAVE A SENIOR RESEARCH 63 00:02:04,625 --> 00:02:07,325 TEAM, JACKIE, LAND AND JESSICA 64 00:02:07,328 --> 00:02:08,793 NIELSON WHO PULL IT TOGETHER 65 00:02:08,796 --> 00:02:11,295 FROM SCARS BORE ROW, PEW 66 00:02:11,298 --> 00:02:13,231 RESEARCH CENTER, CENSUS DATA, A 67 00:02:13,234 --> 00:02:15,366 LOT THEY HAD ACCESS TO AS THE 68 00:02:15,369 --> 00:02:16,734 CHAMBER, WE IDENTIFIED THE AREA 69 00:02:16,737 --> 00:02:18,670 OR CATEGORY WES WOULD LIKE THEM 70 00:02:18,673 --> 00:02:19,871 TO FOCUS ON SO WE ASKED FOR 71 00:02:19,874 --> 00:02:21,072 INFORMATION ON HISPANICS IN THE 72 00:02:21,075 --> 00:02:21,806 TUCSON AREA RETLOITD HEALTH CARE 73 00:02:21,809 --> 00:02:23,574 OR EDUCATION. 74 00:02:23,577 --> 00:02:25,910 WE WANTED TO TALK ABOUT LATINO 75 00:02:25,913 --> 00:02:26,944 VOTING POWER, CONSUMER BUYING 76 00:02:26,947 --> 00:02:28,312 BEHAVIOR, THINGS OF THAT NATURE. 77 00:02:28,315 --> 00:02:29,313 SO WE WORKED WITH THEM 78 00:02:29,316 --> 00:02:30,515 THROUGHOUT THE PROCESS OVER THE 79 00:02:30,518 --> 00:02:31,182 LAST YEAR TO REALLY NARROW DOWN 80 00:02:31,185 --> 00:02:32,650 THAT INFORMATION. 81 00:02:32,653 --> 00:02:33,851 >> SO THEN YOU GET THE 82 00:02:33,854 --> 00:02:35,753 INFORMATION, YOU ANALYZE IT AND 83 00:02:35,756 --> 00:02:36,921 WHAT DOES IT TELL YOU ABOUT THE 84 00:02:36,924 --> 00:02:37,255 HISPANIC MARKET IN SOUTHERN 85 00:02:37,258 --> 00:02:38,589 ARIZONA? 86 00:02:38,592 --> 00:02:39,724 >> I THINK THERE'S NOT A 87 00:02:39,727 --> 00:02:41,025 SURPRISE THAT WE ARE CONTINUING 88 00:02:41,028 --> 00:02:43,027 TO GROW DRAMATICALLY. 89 00:02:43,030 --> 00:02:45,396 I THINK WHAT WE DIDN'T HAVE 90 00:02:45,399 --> 00:02:46,798 PRIOR TO WAS, YOU KNOW, PRIOR 91 00:02:46,801 --> 00:02:47,999 RESEARCH REPORTS WAS REALLY 92 00:02:48,002 --> 00:02:48,366 DRILLING DOWN TO INDIVIDUAL 93 00:02:48,369 --> 00:02:50,268 COUNTIES. 94 00:02:50,271 --> 00:02:52,070 AS YOU KNOW, OUR CHAMBER HAS 95 00:02:52,073 --> 00:02:53,871 EXPANDED BEYOND TUCSON AND WE 96 00:02:53,874 --> 00:02:57,909 ARE NOW IN DOUGLAS, DOUGLAS 97 00:02:57,912 --> 00:02:59,477 HISPANIC CHAMBER, SIERRA VISTA 98 00:02:59,480 --> 00:03:02,180 AND NOGALES HISPANIC CHAMBER, SO 99 00:03:02,183 --> 00:03:03,348 IMPORTANT TO US WE PROVIDE THIS 100 00:03:03,351 --> 00:03:04,382 DETAILED INFORMATION FOR THE 101 00:03:04,385 --> 00:03:06,084 COMMUNITIES WE ARE SERVING. 102 00:03:06,087 --> 00:03:06,784 I THINK THE SURPRISE WAS 103 00:03:06,787 --> 00:03:08,353 PROBABLY THE GROWTH IN THE 104 00:03:08,356 --> 00:03:09,787 HISPANIC SMALL BUSINESS OWNERS. 105 00:03:09,790 --> 00:03:11,389 WE HAVE SEEN DRAMATIC GROWTH, 106 00:03:11,392 --> 00:03:13,257 EVEN OVER THE LAST YEAR, WHICH 107 00:03:13,260 --> 00:03:15,193 IS REALLY ENCOURAGING. 108 00:03:15,196 --> 00:03:18,896 WE HAVE SEEN SOME REAL STRIDES 109 00:03:18,899 --> 00:03:20,131 IN LESSENING HISPANIC DROPOUT 110 00:03:20,134 --> 00:03:21,432 RATES BY EACH OF THE COUNTIES, 111 00:03:21,435 --> 00:03:22,567 SANTA CRUZ COUNTY LEADING THAT 112 00:03:22,570 --> 00:03:23,768 AND SOME INTERESTING NUGGETS I 113 00:03:23,771 --> 00:03:24,669 DON'T THINK WE WERE ABLE TO SEE 114 00:03:24,672 --> 00:03:25,470 BEFORE WHEN IT WAS MORE 115 00:03:25,473 --> 00:03:26,738 STATEWIDE INFORMATION. 116 00:03:26,741 --> 00:03:27,271 >> AND WHAT DO YOU ATTRIBUTE 117 00:03:27,274 --> 00:03:29,107 THAT TO? 118 00:03:29,110 --> 00:03:33,111 I MEAN, DROPOUT RATES ARE LOWER, 119 00:03:33,114 --> 00:03:34,879 EDUCATION IS INCREASING, SPEND 120 00:03:34,882 --> 00:03:35,913 IS INCREASING WHAT DO YOU 121 00:03:35,916 --> 00:03:37,081 ATTRIBUTE THOSE THINGS TO? 122 00:03:37,084 --> 00:03:38,649 >> THAT'S TOUGH QUESTION. 123 00:03:38,652 --> 00:03:41,019 I THINK AS THE ECONOMY GETS 124 00:03:41,022 --> 00:03:43,888 BETTER AFTER THIS RECENT 125 00:03:43,891 --> 00:03:44,622 ECONOMIC RECESSION, YOU KNOW, 126 00:03:44,625 --> 00:03:46,090 JOBS ARE GETTING A LITTLE EASIER 127 00:03:46,093 --> 00:03:48,159 TO COME BY, YOU SEE A LOT OF JOB 128 00:03:48,162 --> 00:03:49,927 GROWTH, YOU SEE REINVESTMENT IN 129 00:03:49,930 --> 00:03:52,063 THE COMMUNITY, ALL OF THAT PLAYS 130 00:03:52,066 --> 00:03:54,599 INTO I THINK HOW THE HISPANIC 131 00:03:54,602 --> 00:03:56,668 BUSINESS COMMUNITY IS GROWING. 132 00:03:56,671 --> 00:03:57,902 IN RELATION TO EDUCATION, WE ARE 133 00:03:57,905 --> 00:03:59,904 CONTINUING TO TRY TO BE ROLE 134 00:03:59,907 --> 00:04:00,872 MODELS TO LATINO YOUTH 135 00:04:00,875 --> 00:04:04,175 THROUGHOUT ARIZONA TO TALK ABOUT 136 00:04:04,178 --> 00:04:04,676 THE IMPORTANCE OF GRADUATING 137 00:04:04,679 --> 00:04:05,743 FROM HIGH SCHOOL. 138 00:04:05,746 --> 00:04:08,980 WE HAVE SEEN EFFORTS RECENTLY BY 139 00:04:08,983 --> 00:04:11,182 OUR MAYOR OF TO YOUSON, TRYING 140 00:04:11,185 --> 00:04:12,150 TO LEAD INITIATIVES DOOR TO DOOR 141 00:04:12,153 --> 00:04:12,617 RECRUITING STUDENTS TO COME BACK 142 00:04:12,620 --> 00:04:14,952 TO SCHOOLS. 143 00:04:14,955 --> 00:04:15,887 THERE ARE A NUMBER OF STATEWIDE 144 00:04:15,890 --> 00:04:17,889 INITIATIVES THAT ARE FOCUSED ON 145 00:04:17,892 --> 00:04:19,490 THIS, AS THERE ALWAYS HAS BEEN 146 00:04:19,493 --> 00:04:20,992 BUT I'M HOPING THAT MESSAGE IS 147 00:04:20,995 --> 00:04:22,660 SLOWLY SINKING IN TO A LOT OF 148 00:04:22,663 --> 00:04:23,561 THE LATINO YOUTHS IN OUR 149 00:04:23,564 --> 00:04:24,762 COMMUNITY TO REALIZE HOW 150 00:04:24,765 --> 00:04:26,531 IMPORTANT IT IS TO PERHAPS GO ON 151 00:04:26,534 --> 00:04:26,864 TO COLLEGE AND GET A FOUR-YEAR 152 00:04:26,867 --> 00:04:31,002 DEGREE. 153 00:04:31,005 --> 00:04:33,905 >> ON THAT NOTE, ALSO A LOT OF 154 00:04:33,908 --> 00:04:34,305 BILINGUAL LANGUAGE IN THE 155 00:04:34,308 --> 00:04:35,039 HOUSEHOLD. 156 00:04:35,042 --> 00:04:36,674 SEEING FAMILIES ARE MAINTAINING 157 00:04:36,677 --> 00:04:37,809 THEIR ROOTS AND CULTURE. 158 00:04:37,812 --> 00:04:39,811 HOW WOULD YOU DEFINE THAT? 159 00:04:39,814 --> 00:04:41,179 >> THIS IS INTERESTING, 160 00:04:41,182 --> 00:04:42,847 ANECDOTAL BUT OVER MANY 161 00:04:42,850 --> 00:04:46,918 GENERATIONS, YOU HAVE SEEN A 162 00:04:46,921 --> 00:04:48,419 REAL FLEX OF BILINGUALISM, I 163 00:04:48,422 --> 00:04:51,489 THANK YOU GROUP IN THEIR 40s, 164 00:04:51,492 --> 00:04:52,857 50s OR SO NOT AS BILINGUAL AS 165 00:04:52,860 --> 00:04:54,158 THEY HAVE IN THE PAST FOR 166 00:04:54,161 --> 00:04:55,259 PRESSURES TO BE MONO LINGUAL, 167 00:04:55,262 --> 00:04:56,594 SPEAK ENGLISH IN THE CLASSROOM 168 00:04:56,597 --> 00:04:57,929 AND AT HOME AND SO ON. 169 00:04:57,932 --> 00:04:59,964 BUT THIS REPORT SHOWED THERE WAS 170 00:04:59,967 --> 00:05:02,333 A LARGE PERCENTAGE OF TUCSON 171 00:05:02,336 --> 00:05:03,735 AREA HISPANICS, I BELIEVE IT WAS 172 00:05:03,738 --> 00:05:05,269 72%, THAT ARE BILINGUAL. 173 00:05:05,272 --> 00:05:06,838 SO, THEY ARE READING, THEY ARE 174 00:05:06,841 --> 00:05:08,272 WATCHING TV IN SPANISH. 175 00:05:08,275 --> 00:05:08,573 THEY ARE SPEAKING SPANISH AT 176 00:05:08,576 --> 00:05:09,674 HOME. 177 00:05:09,677 --> 00:05:11,943 AND THAT'S INTERESTING. 178 00:05:11,946 --> 00:05:13,177 SO, FROM A BUSINESS PERSPECTIVE, 179 00:05:13,180 --> 00:05:14,212 WHEN WE WORK WITH MANY OF THE 180 00:05:14,215 --> 00:05:18,983 SMALL AND LARGE BUSINESSES IN 181 00:05:18,986 --> 00:05:21,486 OUR REGION AND THEY TALK TO US 182 00:05:21,489 --> 00:05:23,054 ABOUT TRANSLATING MARKET 183 00:05:23,057 --> 00:05:25,690 MATERIAL OR RUNNING AN AD 184 00:05:25,693 --> 00:05:27,358 CAMPAIGN, SPANISH IS IMPORTANT, 185 00:05:27,361 --> 00:05:28,159 AN IMPORTANT COMPONENT OF THE 186 00:05:28,162 --> 00:05:29,494 MARKETING PLAN. 187 00:05:29,497 --> 00:05:30,228 MORE HISPANICS IN THE REGION, 188 00:05:30,231 --> 00:05:34,799 THEY HAVE HEALTH CARE NOW. 189 00:05:34,802 --> 00:05:35,500 >> THEY DO I THINK THE 190 00:05:35,503 --> 00:05:36,300 AFFORDABLE CARE ACT HAS BEEN 191 00:05:36,303 --> 00:05:37,502 POSITIVE IN THAT ASPECT. 192 00:05:37,505 --> 00:05:38,903 THINK SOME STILL CERTAINLY 193 00:05:38,906 --> 00:05:40,538 CONCERNS OF THE COST AND 194 00:05:40,541 --> 00:05:42,106 IMPLEMENTATION OF THE PROGRAM, 195 00:05:42,109 --> 00:05:43,174 BUT SEEN MORE OF OUR HISPANIC 196 00:05:43,177 --> 00:05:44,742 COMMUNITY HAVING HEALTH CARE AND 197 00:05:44,745 --> 00:05:45,943 I THINK THAT'S GOOD. 198 00:05:45,946 --> 00:05:47,345 >> ONE OF THE NUMBERS THAT I 199 00:05:47,348 --> 00:05:49,013 READ THAT I HAVE TO ASK IF THIS 200 00:05:49,016 --> 00:05:50,615 IS RIGHT, $30 BILLION IN 201 00:05:50,618 --> 00:05:50,915 PURCHASING POWER IN ARIZONA 202 00:05:50,918 --> 00:05:52,617 ALONE? 203 00:05:52,620 --> 00:05:53,384 IS THAT CORRECT? 204 00:05:53,387 --> 00:05:54,752 >> THAT IS CORRECT. 205 00:05:54,755 --> 00:05:55,987 AND THEIR SOMETIME SEX THIS IS 206 00:05:55,990 --> 00:05:57,155 GOING TO GROW TO $50 BILLION 207 00:05:57,158 --> 00:05:59,123 WITHIN A FEW YEARS. 208 00:05:59,126 --> 00:06:00,391 SO, I MEAN, OUR POINT IN THE 209 00:06:00,394 --> 00:06:01,526 HISPANIC CHAMBER IS REGARDLESS 210 00:06:01,529 --> 00:06:03,728 OF INDUSTRY OR BUSINESS YOU'RE 211 00:06:03,731 --> 00:06:07,131 WORKING WITH, WHO DOESN'T WANT A 212 00:06:07,134 --> 00:06:07,632 PIECE OF $40 TO $50 BILLION IN 213 00:06:07,635 --> 00:06:08,366 PURCHASING POWER? 214 00:06:08,369 --> 00:06:09,934 AND WHERE IN YOUR BUSINESS PLAN 215 00:06:09,937 --> 00:06:12,337 AND MARKETING PLAN ARE YOU 216 00:06:12,340 --> 00:06:13,137 FOCUSED ON THIS DYNAMIC 217 00:06:13,140 --> 00:06:13,504 DEMOGRAPHIC, THE HISPANIC 218 00:06:13,507 --> 00:06:14,872 COMMUNITY? 219 00:06:14,875 --> 00:06:17,809 WITHIN A FEW YEARS, WE WILL BE A 220 00:06:17,812 --> 00:06:18,509 MAJORITY OF THE STATE OF ARIZONA 221 00:06:18,512 --> 00:06:19,610 SO I THINK ALL OF THIS, THESE 222 00:06:19,613 --> 00:06:21,112 DATA POINTS ARE IMPORTANT TO 223 00:06:21,115 --> 00:06:21,446 STRESS TO OUR REGION AND OUR 224 00:06:21,449 --> 00:06:22,513 STATE. 225 00:06:22,516 --> 00:06:24,282 >> IS THERE MORE THAT BUSINESSES 226 00:06:24,285 --> 00:06:26,150 CAN BE DOING TO LURE THE 227 00:06:26,153 --> 00:06:26,651 HISPANIC SHOPPER, THE HISPANIC 228 00:06:26,654 --> 00:06:27,318 PURCHASING POWER? 229 00:06:27,321 --> 00:06:29,654 >> THERE IS. 230 00:06:29,657 --> 00:06:31,923 I MEAN, WE DIFFERENTIATE BETWEEN 231 00:06:31,926 --> 00:06:32,590 HISPANICS IN ARIZONA AND MEXICAN 232 00:06:32,593 --> 00:06:33,624 NATIONALS. 233 00:06:33,627 --> 00:06:35,893 OFTENTIMES, WE WILL DO 234 00:06:35,896 --> 00:06:37,362 PRESENTATIONS ON BOTH, IN TERMS 235 00:06:37,365 --> 00:06:39,130 OF HOW YOU RECRUIT MEXICAN 236 00:06:39,133 --> 00:06:40,965 NATIONALS AS POTENTIAL CONSUMERS 237 00:06:40,968 --> 00:06:41,966 IN YOUR BUSINESS. 238 00:06:41,969 --> 00:06:43,434 BUT WHAT THE HISPANIC COMMUNITY 239 00:06:43,437 --> 00:06:46,537 HERE IN ARIZONA, ABSOLUTELY, I 240 00:06:46,540 --> 00:06:47,038 THINK ARE CULTURAL SENSE IF THE, 241 00:06:47,041 --> 00:06:48,840 THERE'S OUTREACH. 242 00:06:48,843 --> 00:06:50,742 WE OFTEN TALK ABOUT THE 243 00:06:50,745 --> 00:06:52,877 FACE-TO-FACE RELATIONSHIP. 244 00:06:52,880 --> 00:06:53,244 MANY OF US DO IN TERMS OF DOING 245 00:06:53,247 --> 00:06:55,079 BUSINESS. 246 00:06:55,082 --> 00:06:56,280 WE HAVE A REPUTATION IN OUR 247 00:06:56,283 --> 00:06:58,416 COMMUNITY AS A HISPANIC CHAMBER 248 00:06:58,419 --> 00:06:59,851 FOR DOING A LOT OF EVENTS AND WE 249 00:06:59,854 --> 00:07:01,652 DO, BUT WE DO THAT BECAUSE WE 250 00:07:01,655 --> 00:07:02,053 BELIEVE IN THAT FACE-TO-FACE 251 00:07:02,056 --> 00:07:02,687 MARKETING. 252 00:07:02,690 --> 00:07:04,522 YOU DO BUSINESS WITH YOUR 253 00:07:04,525 --> 00:07:06,024 FRIENDS AND I THINK THAT'S 254 00:07:06,027 --> 00:07:07,191 RELATIONAL AND THAT'S SOMETHING 255 00:07:07,194 --> 00:07:08,593 THAT IS CERTAINLY PROMINENT IN 256 00:07:08,596 --> 00:07:10,528 THE HISPANIC COMMUNITY. 257 00:07:10,531 --> 00:07:13,464 >> YOU SAID THAT THE NUMBER OF 258 00:07:13,467 --> 00:07:13,898 HISPANIC-OWNED BUSINESSES IS 259 00:07:13,901 --> 00:07:14,866 GROWING. 260 00:07:14,869 --> 00:07:17,869 THERE IS MORE SUPPORT? 261 00:07:17,872 --> 00:07:20,672 IS THAT THE CASE? 262 00:07:20,675 --> 00:07:21,305 >> I THINK THAT COULD ALSO BE 263 00:07:21,308 --> 00:07:22,040 THE CASE, I ALSO THINK A 264 00:07:22,043 --> 00:07:23,474 CHALLENGING ECONOMY MEANS THAT 265 00:07:23,477 --> 00:07:25,276 OFTEN TIMES, PEOPLE SPLIT A 266 00:07:25,279 --> 00:07:25,643 FULL-TIME JOB AND START A SECOND 267 00:07:25,646 --> 00:07:27,211 BUSINESS. 268 00:07:27,214 --> 00:07:28,980 WE DO SEE A LARGE NUMBER OF 269 00:07:28,983 --> 00:07:30,615 BUSINESSES STARTING THAT WAY. 270 00:07:30,618 --> 00:07:31,949 UNFORTUNATELY THOUGH, ACCESS TO 271 00:07:31,952 --> 00:07:32,250 CAPITAL IS TOUGHER THAN EVER 272 00:07:32,253 --> 00:07:34,385 NOW. 273 00:07:34,388 --> 00:07:36,320 SO GETTING YOUR BUSINESS STARTED 274 00:07:36,323 --> 00:07:36,988 MIGHT OFTEN MEAN BOROUGH FROM 275 00:07:36,991 --> 00:07:39,390 FAMILY OR FRIENDS. 276 00:07:39,393 --> 00:07:40,858 IN THE PAST, PEOPLE MIGHT USE 277 00:07:40,861 --> 00:07:42,360 HOME LINES OF CREDIT OR CREDIT 278 00:07:42,363 --> 00:07:42,694 CARDS AND YOU DON'T SEE THAT AS 279 00:07:42,697 --> 00:07:45,263 OFTEN. 280 00:07:45,266 --> 00:07:47,031 SO I MEAN, AS A CHAMBER, WE 281 00:07:47,034 --> 00:07:47,732 ATTEMPTED TO TACKLE THAT WITH 282 00:07:47,735 --> 00:07:49,467 WORKING WITH OUR MEMBER BANKS 283 00:07:49,470 --> 00:07:50,168 AND CREDIT UNIONS AND THEN 284 00:07:50,171 --> 00:07:52,070 ULTIMATELY, WE HAVE JUST 285 00:07:52,073 --> 00:07:53,638 LAUNCHED A NEW ASSET-BASED 286 00:07:53,641 --> 00:07:54,706 LENDING PROGRAM THROUGH CREDIT 287 00:07:54,709 --> 00:07:56,441 JUNCTION TO HELP BUSINESSES WHO 288 00:07:56,444 --> 00:07:56,774 HAVE -- ARE HARD TO COME BY WITH 289 00:07:56,777 --> 00:07:58,643 LOANS. 290 00:07:58,646 --> 00:08:00,078 >> THIS IS AN EXCITING REPORT, 291 00:08:00,081 --> 00:08:01,312 BASED ON WHAT YOU'RE SAYING. 292 00:08:01,315 --> 00:08:03,448 SO, WHEN YOU LOOK AT THESE 293 00:08:03,451 --> 00:08:04,649 NUMBERS AND THE DATA, WHAT ARE 294 00:08:04,652 --> 00:08:06,250 YOU MOST PROUD OF AND MAYBE 295 00:08:06,253 --> 00:08:06,584 LOOKING FORWARD TO IN THE 296 00:08:06,587 --> 00:08:07,719 FUTURE? 297 00:08:07,722 --> 00:08:08,619 >> THIS REPORT IS VERY 298 00:08:08,622 --> 00:08:10,788 MEANINGFUL TO US. 299 00:08:10,791 --> 00:08:13,124 THE FACT THAT WE CAN DRILL DOWN 300 00:08:13,127 --> 00:08:14,392 INTO OUR COMMUNITY, THE PIMA, 301 00:08:14,395 --> 00:08:15,293 SANTA CRUZ AND COCHISE COUNTIES 302 00:08:15,296 --> 00:08:17,228 IS VERY, VERY IMPORTANT. 303 00:08:17,231 --> 00:08:18,363 WHAT WE HOPE TO DO IS KIND OF 304 00:08:18,366 --> 00:08:20,465 CHANGE THAT MEDIA MESSAGE. 305 00:08:20,468 --> 00:08:22,200 A LOT OF TIMES, WHEN YOU SEE THE 306 00:08:22,203 --> 00:08:24,302 LATINO COMMUNITY DEPICTED IN THE 307 00:08:24,305 --> 00:08:26,170 MEDIA, TV OR PRINT AND SO ON, 308 00:08:26,173 --> 00:08:27,839 IT'S NEGATIVE STORIES, FOCUSING 309 00:08:27,842 --> 00:08:29,073 ON POVERTY AND CRIME AND THINGS 310 00:08:29,076 --> 00:08:30,508 OF THAT NATURE. 311 00:08:30,511 --> 00:08:31,976 IF WE CAN HIGHLIGHT KEY 312 00:08:31,979 --> 00:08:33,778 COMPONENTS OF THIS REPORT TO 313 00:08:33,781 --> 00:08:35,747 FOCUS ON INCREDIBLE PURCHASING 314 00:08:35,750 --> 00:08:37,482 POWER, CONSUMER BUYING BEHAVIOR, 315 00:08:37,485 --> 00:08:38,850 SOME REALLY POSITIVE TRENDS 316 00:08:38,853 --> 00:08:42,520 GOING ON, THAT WILL BE A REAL 317 00:08:42,523 --> 00:08:42,920 WIN FOR OUR CHAMBER AND FOR OUR 318 00:08:42,923 --> 00:08:43,654 COMMUNITY. 319 00:08:43,657 --> 00:08:45,123 >> WE WILL TAKE ANOTHER LOOK AT 320 00:08:45,126 --> 00:08:46,991 THE REPORT RELEASED LATER IN THE 321 00:08:46,994 --> 00:08:48,059 SHOW, BUT FIRST, A NEW 322 00:08:48,062 --> 00:08:52,330 NETWORKING RESOURCE FOR 323 00:08:52,333 --> 00:08:53,531 BUSINESSES ALONG THE BORDER. 324 00:08:53,534 --> 00:08:56,200 CONNECT BIEN IS A FREE ONLINE 325 00:08:56,203 --> 00:08:57,068 PLATFORM THAT CONNECTS 326 00:08:57,071 --> 00:08:59,170 ENTREPRENEURS AND ORGANIZATIONS 327 00:08:59,173 --> 00:09:00,405 IN THE U.S., MEXICO AND CANADA. 328 00:09:00,408 --> 00:09:01,105 THE PROGRAM WAS UNVEILED TWO 329 00:09:01,108 --> 00:09:05,877 WEEKS AGO. 330 00:09:05,880 --> 00:09:07,045 HERE'S MY INTERVIEW WITH THE 331 00:09:07,048 --> 00:09:09,947 NATIONAL PRESIDENT OF THE GROUP 332 00:09:09,950 --> 00:09:11,282 KNOWN AS THE NATIONAL CHAMBER OF 333 00:09:11,285 --> 00:09:11,616 INDUSTRY TRANSFORMATION IN 334 00:09:11,619 --> 00:09:12,316 MEXICO. 335 00:09:12,319 --> 00:09:13,117 RODDING REGOES, THANK YOU FOR 336 00:09:13,120 --> 00:09:15,186 BEING HERE. 337 00:09:15,189 --> 00:09:16,654 >> NO, THANKS FOR YOU. 338 00:09:16,657 --> 00:09:17,855 >> TELL ME ABOUT THIS PROGRAM, 339 00:09:17,858 --> 00:09:19,057 THIS IDEA TO CONNECT BOTH 340 00:09:19,060 --> 00:09:19,424 COMMUNITIES WHEN IT COMES TO 341 00:09:19,427 --> 00:09:20,291 BUSINESS. 342 00:09:20,294 --> 00:09:22,560 WHY IS IT NEEDED? 343 00:09:22,563 --> 00:09:31,235 >> BECAUSE, AS YOU KNOW, BOTH 344 00:09:31,238 --> 00:09:33,738 COUNTRIES, AND ESPECIALLY 345 00:09:33,741 --> 00:09:35,139 ARIZONA AND SONORA HAVE 346 00:09:35,142 --> 00:09:37,508 COMPLEMENTARY COUNTRIES. 347 00:09:37,511 --> 00:09:39,877 WE HAVE NOTICED THAT SOMETIMES 348 00:09:39,880 --> 00:09:42,814 EVEN -- THERE ARE REALLY GOOD 349 00:09:42,817 --> 00:09:43,181 OPPORTUNITIES FOR MAKING THIS 350 00:09:43,184 --> 00:09:44,982 BUSINESS. 351 00:09:44,985 --> 00:09:45,750 THERE IS NOT ENOUGH ARTICULATION 352 00:09:45,753 --> 00:09:49,120 OF THE BUSINESS. 353 00:09:49,123 --> 00:09:50,722 SO, WE NEED TO MAKE A 354 00:09:50,725 --> 00:09:54,559 MATCHMAKING COMMUNITY IN WHICH 355 00:09:54,562 --> 00:09:56,794 WE CAN REALLY HOPE TO INCREASE 356 00:09:56,797 --> 00:09:59,564 THE BUSINESS OPPORTUNITIES AND, 357 00:09:59,567 --> 00:10:02,233 OF COURSE, TRYING TO BE SHARING 358 00:10:02,236 --> 00:10:03,067 THE MARKETS, THE PEOPLE, THE 359 00:10:03,070 --> 00:10:05,703 KNOWLEDGE, THE TECHNOLOGY. 360 00:10:05,706 --> 00:10:07,271 SO THESE ARE SOME OF THE MAIN 361 00:10:07,274 --> 00:10:08,272 GOMES THAT WE ARE HAVING IN 362 00:10:08,275 --> 00:10:13,378 SIGNING THIS AGREEMENT. 363 00:10:13,381 --> 00:10:13,678 >> SO IT'S NETWORKING WITH EACH 364 00:10:13,681 --> 00:10:18,016 OTHER? 365 00:10:18,019 --> 00:10:18,416 >> YES, I CAN SAY A SMART 366 00:10:18,419 --> 00:10:19,083 NETWORKING. 367 00:10:19,086 --> 00:10:20,318 >> HOW IMPORTANT IS IT FOR 368 00:10:20,321 --> 00:10:21,285 MEXICO TO KNOW WHAT'S GOING ON 369 00:10:21,288 --> 00:10:22,653 IN THE U.S., FOR THE U.S. TO 370 00:10:22,656 --> 00:10:25,890 KNOW WHO'S THERE AND FOR 371 00:10:25,893 --> 00:10:27,592 THOSE -- THOSE BUSINESSES TO BE 372 00:10:27,595 --> 00:10:27,992 FRIENDS AND TO SHARE 373 00:10:27,995 --> 00:10:31,562 CONNECTIONS? 374 00:10:31,565 --> 00:10:35,066 >> IT'S VERY IMPORTANT, BECAUSE 375 00:10:35,069 --> 00:10:38,736 AS YOU KNOW, SINCE 1994, WHEN 376 00:10:38,739 --> 00:10:40,738 MEXICO SIGNS THIS NAFTA, THE 377 00:10:40,741 --> 00:10:43,107 NORTH AMERICA FREE TRADE 378 00:10:43,110 --> 00:10:44,709 AGREEMENT, WE ARE VERY -- MEXICO 379 00:10:44,712 --> 00:10:52,283 REALLY HAS A GOOD DEVELOPMENT OF 380 00:10:52,286 --> 00:10:52,717 THE ECONOMY BASED ON THE EXPORT 381 00:10:52,720 --> 00:10:54,786 INDUSTRY. 382 00:10:54,789 --> 00:10:58,690 IN '94, FOR EXAMPLE, MAIN INCOME 383 00:10:58,693 --> 00:10:59,424 OF DOLLARS WAS 70% WAS FROM OIL 384 00:10:59,427 --> 00:11:00,892 INDUSTRY. 385 00:11:00,895 --> 00:11:04,595 NOW, IT'S DIFFERENT. 386 00:11:04,598 --> 00:11:06,030 NOW IT'S ALMOST 80% OF 387 00:11:06,033 --> 00:11:07,665 MANUFACTURING INDUSTRY AND THE 388 00:11:07,668 --> 00:11:09,667 OTHER INDUSTRY GOES DOWN. 389 00:11:09,670 --> 00:11:11,569 SO, THAT IS WHY WE ARE VERY 390 00:11:11,572 --> 00:11:13,271 INTERESTED TO INCREASE AND KEEP 391 00:11:13,274 --> 00:11:14,672 INCREASING NOT ONLY IN THE BIG 392 00:11:14,675 --> 00:11:17,108 COMPANIES BUT ALSO IN THE SMALL 393 00:11:17,111 --> 00:11:18,509 AND MEDIUM ENTERPRISES THAT CAN 394 00:11:18,512 --> 00:11:20,278 BE CONNECTED TO BIG BUSINESS. 395 00:11:20,281 --> 00:11:22,213 >> SOME PEOPLE MIGHT BE ASKING 396 00:11:22,216 --> 00:11:22,747 HOW STRONG, HOW HEALTHY IS THE 397 00:11:22,750 --> 00:11:24,048 MEXICAN ECONOMY? 398 00:11:24,051 --> 00:11:27,318 WHAT WOULD YOU SAY? 399 00:11:27,321 --> 00:11:29,320 >> I CAN SAY THAT IF YOU COMPARE 400 00:11:29,323 --> 00:11:32,790 WITH OTHER SIMILAR 401 00:11:32,793 --> 00:11:35,093 LATINO-AMERICAN ECONOMIES, WE 402 00:11:35,096 --> 00:11:36,961 ARE REALLY DOING NOT SO BAD 403 00:11:36,964 --> 00:11:37,362 BECAUSE WE ARE GROWING 404 00:11:37,365 --> 00:11:42,800 CONSTANTLY. 405 00:11:42,803 --> 00:11:43,634 RIGHT NOW, RATES ARE 2.1% OF THE 406 00:11:43,637 --> 00:11:46,604 GDP EACH YEAR. 407 00:11:46,607 --> 00:11:49,207 THAT IS NOT BAD. 408 00:11:49,210 --> 00:11:50,808 MAINLY, IF WE CAN SEE THAT THE 409 00:11:50,811 --> 00:11:53,478 AVERAGE OF THE GROWING IN 410 00:11:53,481 --> 00:11:56,914 AMERICA IS 1%. 411 00:11:56,917 --> 00:12:00,585 SO, NOW THAT REALLY IT IS MAKING 412 00:12:00,588 --> 00:12:03,688 A REALLY TOUGH TIME BECAUSE SOME 413 00:12:03,691 --> 00:12:07,425 FINANCIAL SPECULATION OF, YOU 414 00:12:07,428 --> 00:12:10,395 KNOW, THE -- THE INCREMENT OF 415 00:12:10,398 --> 00:12:15,199 THE RESERVE FED RATE, SO ALL THE 416 00:12:15,202 --> 00:12:16,734 MARKETS ARE MAKING A LITTLE BIT 417 00:12:16,737 --> 00:12:22,240 VERY STRANGE MOVEMENTS. 418 00:12:22,243 --> 00:12:23,274 SO, MEXICO IS GOING GOOD IN THE 419 00:12:23,277 --> 00:12:27,412 RELATION, THIS DIFFERENT RATE IS 420 00:12:27,415 --> 00:12:28,513 HELPING US TO IMPROVE OUR EXPORT 421 00:12:28,516 --> 00:12:32,817 CAPACITY. 422 00:12:32,820 --> 00:12:35,820 SO, I GUESS THAT THE REST OF THE 423 00:12:35,823 --> 00:12:38,289 YEAR AND 2016 COULD BE GOOD 424 00:12:38,292 --> 00:12:39,357 YEARS IF WE TAKE ADVANTAGE OF 425 00:12:39,360 --> 00:12:41,025 THIS ECONOMIC SITUATION. 426 00:12:41,028 --> 00:12:41,459 >> YOU'RE HOPEFUL FOR THE 427 00:12:41,462 --> 00:12:44,395 FUTURE, RIGHT? 428 00:12:44,398 --> 00:12:46,731 >> YES, I'M HOPEFUL BECAUSE 429 00:12:46,734 --> 00:12:50,735 ALSO, THE UNITED STATES' ECONOMY 430 00:12:50,738 --> 00:12:53,271 IS GROWING. 431 00:12:53,274 --> 00:12:54,472 IT HAS REALLY GOOD EXPECTATIONS 432 00:12:54,475 --> 00:12:54,906 FOR THE REST OF THE YEAR AND 433 00:12:54,909 --> 00:12:57,608 NEXT YEAR. 434 00:12:57,611 --> 00:12:59,410 SO AS YOU KNOW, THE MAIN UNITED 435 00:12:59,413 --> 00:13:03,414 STATES ARE OUR MAIN PARTNER, 436 00:13:03,417 --> 00:13:05,316 COMMERCIAL PARTNERS, SO, THE 437 00:13:05,319 --> 00:13:06,317 UNITED STATES MAKES GOOD, MEXICO 438 00:13:06,320 --> 00:13:07,385 GOES IN THE SAME DIRECTION. 439 00:13:07,388 --> 00:13:08,619 >> GREAT, THANK YOU SO MUCH. 440 00:13:08,622 --> 00:13:09,320 IS THERE ANYTHING ELSE YOU WOULD 441 00:13:09,323 --> 00:13:12,390 LIKE TO ADD? 442 00:13:12,393 --> 00:13:13,858 >> JUST TO SAY THAT WE ARE VERY 443 00:13:13,861 --> 00:13:15,626 EXCITED ABOUT THE SIGNING THIS 444 00:13:15,629 --> 00:13:18,062 AGREEMENT AND WE HOPE TO COME 445 00:13:18,065 --> 00:13:22,266 BACK LATER WITH SOME OTHER GROUP 446 00:13:22,269 --> 00:13:26,738 OF ENTERPRISES, BY SECTORS AND 447 00:13:26,741 --> 00:13:30,675 TRY TO MAKE THIS NEXT MEETING IN 448 00:13:30,678 --> 00:13:33,411 LIFE, WITH LIFE, PERSONS WITH 449 00:13:33,414 --> 00:13:36,447 VERY PRECISE REQUIREMENTS SO WE 450 00:13:36,450 --> 00:13:36,814 CAN TRY TO DO REALITY OF THIS 451 00:13:36,817 --> 00:13:40,818 AGREEMENT. 452 00:13:40,821 --> 00:13:41,853 >> LAST YEAR, ARIZONA EXPORTED 453 00:13:41,856 --> 00:13:44,222 $8.6 BILLION TO MEXICO. 454 00:13:44,225 --> 00:13:46,424 AND IT'S ESTIMATED VISITORS FROM 455 00:13:46,427 --> 00:13:48,693 MEXICO SPEND MORE THAN $7 456 00:13:48,696 --> 00:13:51,429 MILLION IN ARIZONA EVERY DAY. 457 00:13:51,432 --> 00:13:53,865 THOSE FIGURES COME FROM THE 458 00:13:53,868 --> 00:13:54,766 ARIZONA MEXICO COMMISSION, A 459 00:13:54,769 --> 00:13:55,233 CROSS-BORDER NON-PROFIT 460 00:13:55,236 --> 00:13:56,934 ORGANIZATION. 461 00:13:56,937 --> 00:14:01,773 HERE'S PRESIDENT OF THE BOARD OF 462 00:14:01,776 --> 00:14:05,677 DIRECTORS, DAVID FARKA. 463 00:14:05,680 --> 00:14:06,811 >> IT'S A 56-YEAR-OLD 464 00:14:06,814 --> 00:14:08,446 ORGANIZATION, VERY VISIONARY AT 465 00:14:08,449 --> 00:14:10,148 THE TIME IT WAS FORMED. 466 00:14:10,151 --> 00:14:11,482 IT'S HAD ITS UPS AND DOWNS WITH 467 00:14:11,485 --> 00:14:16,788 DIFFERENT ADMINISTRATIONS, BUT 468 00:14:16,791 --> 00:14:18,456 IT'S AN ORGANIZATION THAT'S BEEN 469 00:14:18,459 --> 00:14:19,757 REALLY BEEN SEEN AS A MODEL, NOT 470 00:14:19,760 --> 00:14:20,825 ONLY WITHIN OTHER STATES WITHIN 471 00:14:20,828 --> 00:14:23,361 ARIZONA BUT WORLDWIDE. 472 00:14:23,364 --> 00:14:26,397 WE HAVE HAD OTHER COUNTRIES COME 473 00:14:26,400 --> 00:14:28,299 AND SEE HOW THE COMMISSION 474 00:14:28,302 --> 00:14:29,967 OPERATS AND THE SUCCESS IT'S 475 00:14:29,970 --> 00:14:30,301 HAD WITH ITS RELATIONSHIPS WITH 476 00:14:30,304 --> 00:14:31,903 MEXICO. 477 00:14:31,906 --> 00:14:33,471 SO ORIGINALLY, IT WAS CREATED TO 478 00:14:33,474 --> 00:14:34,972 ENHANCE THE RELATIONSHIPS FOR 479 00:14:34,975 --> 00:14:35,973 THE STATE OF SONORA, OUR 480 00:14:35,976 --> 00:14:39,477 NEIGHBOR TO THE SOUTH. 481 00:14:39,480 --> 00:14:42,146 AND WHAT WE ARE TRYING TO DO NOW 482 00:14:42,149 --> 00:14:43,448 IS FOLLOW INDUSTRY, INDUSTRY HAS 483 00:14:43,451 --> 00:14:45,650 GONE BEYOND SONORA. 484 00:14:45,653 --> 00:14:46,884 THE RELATIONSHIP WITH SONORA 485 00:14:46,887 --> 00:14:50,388 WILL CONTINUE TO BE AT THE TOP 486 00:14:50,391 --> 00:14:50,822 OF OUR LIST, BUT WE WANT TO LOOK 487 00:14:50,825 --> 00:14:52,657 FURTHER. 488 00:14:52,660 --> 00:14:55,560 THERE'S SOME STRENGTH THAT THE 489 00:14:55,563 --> 00:14:59,063 STATE HAS, LIKE IN THE AEROSPACE 490 00:14:59,066 --> 00:15:03,101 INDUSTRY, IN MINING INDUSTRY, 491 00:15:03,104 --> 00:15:06,571 AND AUTOMOTIVE INDUSTRY THAT ARE 492 00:15:06,574 --> 00:15:08,639 IN REGIONS LIKE BAJA, MAYBE 493 00:15:08,642 --> 00:15:08,973 CHIHUAHUA AND THEY ARE ALREADY 494 00:15:08,976 --> 00:15:11,309 THERE. 495 00:15:11,312 --> 00:15:13,911 OUR LARGEST COMPANY, PUBLICLY 496 00:15:13,914 --> 00:15:18,516 TRADED COMPANY IN ARIZONA, HAS 497 00:15:18,519 --> 00:15:19,784 PLANS IN JALISCO, PF CHANG'S, 498 00:15:19,787 --> 00:15:21,586 ANOTHER ARIZONA-BASED COMPANY 499 00:15:21,589 --> 00:15:23,688 HAS 28 CHAINS THROUGHOUT MEXICO. 500 00:15:23,691 --> 00:15:24,889 I THINK WE, AS AN ORGANIZATION, 501 00:15:24,892 --> 00:15:26,324 WE HAVE BEEN LAGGING THOSE 502 00:15:26,327 --> 00:15:27,425 EFFORTS AND WE WANT TO BRING 503 00:15:27,428 --> 00:15:28,459 THOSE OPPORTUNITIES TO OTHER 504 00:15:28,462 --> 00:15:30,028 INDUSTRIES AND TO OTHER 505 00:15:30,031 --> 00:15:33,264 BUSINESSES IN THE STATE OF 506 00:15:33,267 --> 00:15:35,533 ARIZONA TO, NUMBER ONE, REALLY 507 00:15:35,536 --> 00:15:37,902 HELP WITH THE DEVELOPMENT, WITH 508 00:15:37,905 --> 00:15:40,238 WORKFORCE DEVELOPMENT, WITH 509 00:15:40,241 --> 00:15:43,541 EDUCATIONAL INSTITUTIONS, HAVING 510 00:15:43,544 --> 00:15:44,842 THAT TRADE AND RESEARCH, HAVING 511 00:15:44,845 --> 00:15:48,312 STUDENTS GO BACK AND FORTH 512 00:15:48,315 --> 00:15:50,948 BETWEEN UNIVERSITIES AND JUST 513 00:15:50,951 --> 00:15:52,550 HELP TO BE THE CATALYZER OF 514 00:15:52,553 --> 00:15:53,885 THOSE RELATIONSHIPS. 515 00:15:53,888 --> 00:15:55,186 >> THE GOVERNOR TRAVELED TO 516 00:15:55,189 --> 00:15:55,987 MEXICO AND TALKED ABOUT THE 517 00:15:55,990 --> 00:15:56,921 IMPORTANCE OF THE ECONOMIES 518 00:15:56,924 --> 00:15:58,389 BOUNCING OFF OF EACH OTHER. 519 00:15:58,392 --> 00:15:59,090 WHERE DO YOU SEE THAT GOING IN 520 00:15:59,093 --> 00:16:00,825 THE FUTURE? 521 00:16:00,828 --> 00:16:02,860 >> WELL, IT'S ENCOURAGING AND 522 00:16:02,863 --> 00:16:04,095 IT'S NICE TO SEE A GOVERNOR THAT 523 00:16:04,098 --> 00:16:06,864 HAS AN INTEREST IN HIS NUMBER 524 00:16:06,867 --> 00:16:08,533 ONE TRADING PARTNER. 525 00:16:08,536 --> 00:16:10,868 UM, ARIZONA TWRASD MEXICO ABOUT 526 00:16:10,871 --> 00:16:13,371 $16 BILLION A YEAR. 527 00:16:13,374 --> 00:16:15,206 AND FOR ME, I COULDN'T FATHOM 528 00:16:15,209 --> 00:16:17,208 THAT AN ARIZONA GOVERNOR HAD NOT 529 00:16:17,211 --> 00:16:18,176 VISITED THE MEXICAN CAPITAL IN 530 00:16:18,179 --> 00:16:20,311 OVER A DECADE. 531 00:16:20,314 --> 00:16:22,980 SO, THAT WAS THE FIRST STEP THAT 532 00:16:22,983 --> 00:16:26,417 HE TOOK TO RE-ESTABLISH THOSE 533 00:16:26,420 --> 00:16:26,784 CONNECTIONS, TO BE ABLE TO 534 00:16:26,787 --> 00:16:28,019 REENGAGE. 535 00:16:28,022 --> 00:16:29,721 AND NOT ONLY AT A GOVERNMENT 536 00:16:29,724 --> 00:16:32,223 LEVEL, BUT HE WENT DOWN WITH THE 537 00:16:32,226 --> 00:16:33,624 DELEGATION OF 40 BUSINESS PEOPLE 538 00:16:33,627 --> 00:16:34,659 FROM AROUND THE STATE. 539 00:16:34,662 --> 00:16:37,028 AND REALLY PUT THEM TOGETHER 540 00:16:37,031 --> 00:16:38,162 WITH THEIR PEERS TO START 541 00:16:38,165 --> 00:16:40,164 TALKING, BECAUSE BUSINESS IS 542 00:16:40,167 --> 00:16:40,531 DONE BETWEEN PEOPLE THAT ARE IN 543 00:16:40,534 --> 00:16:42,600 BUSINESS. 544 00:16:42,603 --> 00:16:43,801 BUSINESS IS NOT DONE WITH 545 00:16:43,804 --> 00:16:45,036 GOVERNMENT TALKING TO INDUSTRY. 546 00:16:45,039 --> 00:16:45,436 SO, THAT WAS THE PURPOSE OF THE 547 00:16:45,439 --> 00:16:47,071 TRIP. 548 00:16:47,074 --> 00:16:51,509 IT'S JUST THE FIRST PART OF WHAT 549 00:16:51,512 --> 00:16:53,411 WE ENVISION FOR THE STATE. 550 00:16:53,414 --> 00:16:56,347 WE ARE HAVING -- WE ARE PLANNING 551 00:16:56,350 --> 00:16:59,317 A COUPLE OF DIFFERENT MEETINGS 552 00:16:59,320 --> 00:17:01,219 AND EVENTS WITH INDUSTRY FROM 553 00:17:01,222 --> 00:17:04,088 MEXICO AND ARIZONA TO TRY TO 554 00:17:04,091 --> 00:17:05,390 ENGAGE THESE PEOPLE IN 555 00:17:05,393 --> 00:17:06,524 CONVERSATIONS AND REALLY BE 556 00:17:06,527 --> 00:17:07,825 SOMEBODY THAT CAN BRING THAT 557 00:17:07,828 --> 00:17:08,159 BUSINESS DEVELOPMENT TO THE 558 00:17:08,162 --> 00:17:09,527 STATE. 559 00:17:09,530 --> 00:17:11,195 >> HOW WOULD YOU DESCRIBE 560 00:17:11,198 --> 00:17:14,732 ARIZONA'S ECONOMIC PICTURE? 561 00:17:14,735 --> 00:17:19,470 >> VERY ENCOURAGING. 562 00:17:19,473 --> 00:17:22,940 I THINK WE ARE -- WE HAVE A 563 00:17:22,943 --> 00:17:24,575 VERY, UM, UNIQUE GEOGRAPHICAL 564 00:17:24,578 --> 00:17:28,279 LOCATION, WHICH IN THE WORLD 565 00:17:28,282 --> 00:17:30,548 ECONOMY, IT'S PRIVILEGED. 566 00:17:30,551 --> 00:17:32,150 BEING A BORDER STATE, IT'S A 567 00:17:32,153 --> 00:17:35,286 HUGE ADVANTAGE, NOT A 568 00:17:35,289 --> 00:17:37,321 DISADVANTAGE, AND IT'S -- AS A 569 00:17:37,324 --> 00:17:40,158 REGION, I DON'T THINK -- I WOULD 570 00:17:40,161 --> 00:17:43,261 FIND HARD TO THINK ABOUT ANOTHER 571 00:17:43,264 --> 00:17:47,231 PLACE THAT WOULD RIVAL US 572 00:17:47,234 --> 00:17:47,632 GEOGRAPHICALLY COMPARED TO WORLD 573 00:17:47,635 --> 00:17:50,435 ECONOMICS. 574 00:17:50,438 --> 00:17:52,770 >> SO OFTEN, WE HEAR THE ECONOMY 575 00:17:52,773 --> 00:17:55,239 OF BOTH COUNTRIES DICTATE WHAT 576 00:17:55,242 --> 00:17:55,873 HAPPENS HERE IN THE U.S. 577 00:17:55,876 --> 00:17:56,674 IS THAT A TRUE STATEMENT? 578 00:17:56,677 --> 00:18:00,244 >> YES, IN A SENSE. 579 00:18:00,247 --> 00:18:00,578 IT IS DEFINITELY A COLLABORATIVE 580 00:18:00,581 --> 00:18:02,313 EFFORT. 581 00:18:02,316 --> 00:18:03,748 IT IS SOMETHING THAT AS A 582 00:18:03,751 --> 00:18:04,115 REGION, WE HAVE TO DEVELOP 583 00:18:04,118 --> 00:18:05,883 TOGETHER. 584 00:18:05,886 --> 00:18:06,884 >> ARIZONA IS A HUGE TRADING 585 00:18:06,887 --> 00:18:09,954 PARTNER WITH MEXICO. 586 00:18:09,957 --> 00:18:11,255 DO YOU SEE THAT RELATIONSHIP 587 00:18:11,258 --> 00:18:12,690 CONTINUING AND GROWING, GOING 588 00:18:12,693 --> 00:18:15,460 BACK TO THAT MISSION THAT THE 589 00:18:15,463 --> 00:18:15,727 ORGANIZATION HAD BACK 56 YEARS 590 00:18:15,730 --> 00:18:16,160 AGO? 591 00:18:16,163 --> 00:18:17,962 >> NO DOUBT. 592 00:18:17,965 --> 00:18:20,498 JUST IN THE LAST QUARTER, 593 00:18:20,501 --> 00:18:23,101 EXPORTS AND IMPORTS FROM AND TO 594 00:18:23,104 --> 00:18:26,137 MEXICO HAVE GROWN BY OVER 20%. 595 00:18:26,140 --> 00:18:26,704 THAT'S THE EXPECTED ANNUAL 596 00:18:26,707 --> 00:18:29,307 GROWTH AS WELL. 597 00:18:29,310 --> 00:18:31,042 YES, IT'S THEIR NUMBER ONE 598 00:18:31,045 --> 00:18:33,311 TRADING PARTNER WITH $16 BILLION 599 00:18:33,314 --> 00:18:37,382 OF TRADE, BUT IF YOU PUT THINGS 600 00:18:37,385 --> 00:18:39,250 INTO PERSPECTIVE THAT IS ONLY 601 00:18:39,253 --> 00:18:40,685 ABOUT 8% WHAT TEXAS TRADES WITH 602 00:18:40,688 --> 00:18:41,886 NEXT DLOECHL ARE STATES LIKE 603 00:18:41,889 --> 00:18:43,721 MICHIGAN AND ILLINOIS THAT TRADE 604 00:18:43,724 --> 00:18:44,022 MORE WITH MEXICO THAN ARIZONA 605 00:18:44,025 --> 00:18:45,757 DOES. 606 00:18:45,760 --> 00:18:46,424 SO THERE'S A LOT OF ROOM TO 607 00:18:46,427 --> 00:18:48,993 GROW. 608 00:18:48,996 --> 00:18:51,162 MEXICO'S A GROWING ECONOMY. 609 00:18:51,165 --> 00:18:52,363 IT'S MIDDLE CLASS WITH 610 00:18:52,366 --> 00:18:53,464 PURCHASING POWER AND LIKING 611 00:18:53,467 --> 00:18:54,198 GOODS THAT ARE MANUFACTURED IN 612 00:18:54,201 --> 00:18:55,933 THE U.S. 613 00:18:55,936 --> 00:18:57,035 IT'S LARGER THAN THE ENTIRE 614 00:18:57,038 --> 00:18:58,803 POPULATION OF CANADA. 615 00:18:58,806 --> 00:19:02,674 SO AS THE CONSUMER MARKET FOR 616 00:19:02,677 --> 00:19:03,007 ARIZONA COMPANIES, IT'S A PRIME 617 00:19:03,010 --> 00:19:04,442 MARKET. 618 00:19:04,445 --> 00:19:05,743 >> AND NOW BACK TO THE HISPANIC 619 00:19:05,746 --> 00:19:09,414 MARKET OUTLOOK. 620 00:19:09,417 --> 00:19:10,948 THE TUCSON HISPANIC CHAMBER OF 621 00:19:10,951 --> 00:19:15,319 COMMERCE RELEASED ITS REPORT ON 622 00:19:15,322 --> 00:19:16,988 TUESDAY AND THE KEYNOTE SPEAER 623 00:19:16,991 --> 00:19:18,122 AT THE EVENT TRAVELLED IN FROM 624 00:19:18,125 --> 00:19:19,424 AUSTIN, TEXAS. 625 00:19:19,427 --> 00:19:20,725 MARK RODRIGUEZ, THE IMMEDIATE 626 00:19:20,728 --> 00:19:21,626 PAST PRESIDENT OF THE CHAMBER OF 627 00:19:21,629 --> 00:19:22,193 COMMERCE, THANK YOU FOR BEING 628 00:19:22,196 --> 00:19:22,560 HERE. 629 00:19:22,563 --> 00:19:24,028 WELCOME. 630 00:19:24,031 --> 00:19:25,463 >> TALK ABOUT THE TUCSON MARKET, 631 00:19:25,466 --> 00:19:26,497 UP THERE WITH MOST CHAMBERS 632 00:19:26,500 --> 00:19:27,532 THROUGHOUT THE COUNTRY? 633 00:19:27,535 --> 00:19:28,800 >> MOST DEFINITE LABOR DAY THE 634 00:19:28,803 --> 00:19:30,068 REASON I CAME TODAY. 635 00:19:30,071 --> 00:19:30,401 I LIKE TO GO WHERE THE ACTION 636 00:19:30,404 --> 00:19:31,903 IS. 637 00:19:31,906 --> 00:19:34,672 THERE'S A LOT OF ACTION HERE 638 00:19:34,675 --> 00:19:35,006 WITH YOUR TUCSON HISPANIC 639 00:19:35,009 --> 00:19:36,774 CHAMBER. 640 00:19:36,777 --> 00:19:38,076 THE EVENT SCENE IS HISPANIC 641 00:19:38,079 --> 00:19:39,377 MARKET OUTLOOK AND I'M GOING TO 642 00:19:39,380 --> 00:19:42,847 TALK A LITTLE BIT ABOUT WHAT 643 00:19:42,850 --> 00:19:45,683 THAT -- WHAT THAT MEANS ON A 644 00:19:45,686 --> 00:19:48,619 NATIONAL LEVEL, BUT IT'S ALSO 645 00:19:48,622 --> 00:19:51,789 SPECIFIC TO TUCSON AS AN AREA 646 00:19:51,792 --> 00:19:52,890 THAT IS GROWING, THAT HAS A 647 00:19:52,893 --> 00:19:55,126 SIGNIFICANT HISPANIC 648 00:19:55,129 --> 00:19:56,828 ENTREPRENEUR SPIRIT, IT HAS 649 00:19:56,831 --> 00:19:59,330 CORPORATIONS THAT UNDERSTAND THE 650 00:19:59,333 --> 00:19:59,764 ECONOMICS OF THE NEW 651 00:19:59,767 --> 00:20:01,733 DEMOGRAPHIC. 652 00:20:01,736 --> 00:20:02,500 AND ITS PROXIMITY TO OUR 653 00:20:02,503 --> 00:20:04,669 NEIGHBOR, MEXICO. 654 00:20:04,672 --> 00:20:05,870 ALL THAT TOGETHER MAKES IT 655 00:20:05,873 --> 00:20:08,539 PRETTY INTERESTING FORMULA AND 656 00:20:08,542 --> 00:20:10,641 I'M GLAD TO SPEND TIME HERE 657 00:20:10,644 --> 00:20:12,910 TODAY, ALL DAY REALLY, HERE IN 658 00:20:12,913 --> 00:20:13,678 TUCSON, AS THE IMMEDIATE PAST 659 00:20:13,681 --> 00:20:14,779 CHAIR OF THE UNITED STATES 660 00:20:14,782 --> 00:20:16,481 HISPANIC CHAMBER OF COMMERCE. 661 00:20:16,484 --> 00:20:17,548 >> WHAT IS IT ABOUT THE HISPANIC 662 00:20:17,551 --> 00:20:19,283 POPULATION IN THE COUNTRY THAT 663 00:20:19,286 --> 00:20:20,018 IS JUST BOOMING WITH THAT 664 00:20:20,021 --> 00:20:20,618 ENTREPRENEURIAL SPIRIT THAT YOU 665 00:20:20,621 --> 00:20:23,755 ARE TALKING ABOUT? 666 00:20:23,758 --> 00:20:26,057 >> IF YOU LOOK AT UNOFFICIAL 667 00:20:26,060 --> 00:20:29,327 STATISTICS SHOWING AN HISPANIC 668 00:20:29,330 --> 00:20:31,596 ENTREPRENEUR RATE OF 3:1 IN THE 669 00:20:31,599 --> 00:20:32,930 COUNTRY, ONE IS EVERYBODY ELSE. 670 00:20:32,933 --> 00:20:35,166 YOUR IMMIGRANT ENTREPRENEUR RATE 671 00:20:35,169 --> 00:20:38,503 IS 6:1. 672 00:20:38,506 --> 00:20:38,803 70,000 LATINOS TURN 18 EVERY 673 00:20:38,806 --> 00:20:41,005 MONTH. 674 00:20:41,008 --> 00:20:42,874 SO, IF YOU'RE THE VP OF FORD, IF 675 00:20:42,877 --> 00:20:44,275 YOU'RE THE VP OF DUNKIN' DONUTS, 676 00:20:44,278 --> 00:20:45,276 IF YOU RUN THE REPUBLICAN 677 00:20:45,279 --> 00:20:46,844 NATIONAL COMMITTEE OR THE 678 00:20:46,847 --> 00:20:49,614 DEMOCRATIC NATIONAL COMMITTEE, 679 00:20:49,617 --> 00:20:50,615 YOU'RE NOT GOING TO BE WORKING 680 00:20:50,618 --> 00:20:51,749 LONG IF DON'T PAY ATTENTION TO 681 00:20:51,752 --> 00:20:56,654 THOSE STATISTICS. 682 00:20:56,657 --> 00:20:57,121 AND THAT'S WHAT'S GOING ON ON A 683 00:20:57,124 --> 00:21:01,159 NATIONAL LEVEL. 684 00:21:01,162 --> 00:21:01,859 THE HISPANIC ENTREPRENEUR IS 685 00:21:01,862 --> 00:21:04,529 MORE THAN A MARKET. 686 00:21:04,532 --> 00:21:04,929 IT'S ABOUT THE COMMITMENT TO 687 00:21:04,932 --> 00:21:06,297 DIVERSITY. 688 00:21:06,300 --> 00:21:08,066 IT'S ABOUT THE COMMITMENT. 689 00:21:08,069 --> 00:21:09,834 TO A NEW ECONOMY. 690 00:21:09,837 --> 00:21:12,403 I USED TO SAY THE NEW 691 00:21:12,406 --> 00:21:14,072 DEMOGRAPHIC A LOT, IT'S PRETTY 692 00:21:14,075 --> 00:21:15,606 OBVIOUS, WE ARE THE NEW 693 00:21:15,609 --> 00:21:16,841 DEMOGRAPHIC, AS A POPULATION. 694 00:21:16,844 --> 00:21:19,610 I'VE CHANGED THAT A LITTLE BIT. 695 00:21:19,613 --> 00:21:20,478 I LIKE THE PHRASE DEMOGRAPHIC OF 696 00:21:20,481 --> 00:21:22,814 THE NEW ECONOMY. 697 00:21:22,817 --> 00:21:26,351 WITH AN ENTREPRENEUR RATE OF 698 00:21:26,354 --> 00:21:27,885 3:1, YOU HAVE A NEW ECONOMY. 699 00:21:27,888 --> 00:21:28,986 WE ARE ARE PAYING THOSE BILLS 700 00:21:28,989 --> 00:21:31,889 FOR THE AMERICAN ECONOMY AND PAY 701 00:21:31,892 --> 00:21:32,590 THE FUTURE BILLS FOR AMERICA'S 702 00:21:32,593 --> 00:21:37,862 ECONOMY. 703 00:21:37,865 --> 00:21:38,997 HOTBEDS SUCH AS TUCSON AND THE 704 00:21:39,000 --> 00:21:40,498 ARIZONA ECONOMIC MARKET IN SPITE 705 00:21:40,501 --> 00:21:46,371 OF PREVIOUS CONTROVERSY, IN 706 00:21:46,374 --> 00:21:47,071 SPITE OF PREVIOUS CON THROW 707 00:21:47,074 --> 00:21:47,839 -- 708 00:21:47,842 --> 00:21:48,506 -- 709 00:21:48,509 --> 00:21:48,873 CONTROVERSY, THE ECONOMY IS 710 00:21:48,876 --> 00:21:50,141 BOOMING. 711 00:21:50,144 --> 00:21:51,109 >> HOW DOES THE BORDER ECONOMY 712 00:21:51,112 --> 00:21:52,877 PLAY INTO IT? 713 00:21:52,880 --> 00:21:54,746 >> ALTHOUGH VERY POLITICAL, 714 00:21:54,749 --> 00:21:55,747 THAT'S WHY I SAY TRADE WITH OUR 715 00:21:55,750 --> 00:21:57,749 NEIGHBOR, BUSINESS WITH OUR 716 00:21:57,752 --> 00:22:00,551 NEIGHBOR, I DON'T EVEN SAY 717 00:22:00,554 --> 00:22:01,919 INTERNATIONAL TRADE, OKAY? 718 00:22:01,922 --> 00:22:04,689 BEING FROM TEXAS, IT'S SOMETHING 719 00:22:04,692 --> 00:22:06,557 THAT WE HAVE DONE WELL. 720 00:22:06,560 --> 00:22:08,459 ARIZONA HAS HAD -- DUE TO SOME 721 00:22:08,462 --> 00:22:10,662 PREVIOUS CONTROVERSY, CHAMBERS 722 00:22:10,665 --> 00:22:14,165 OF COMMERCE, LIKE THE TUCSON 723 00:22:14,168 --> 00:22:15,667 CHAMBER OF COMMERCE, LEAH 724 00:22:15,670 --> 00:22:17,435 MARQUEZ PETERSON AND 725 00:22:17,438 --> 00:22:18,770 PROFESSIONAL STAFF, FANTASTIC 726 00:22:18,773 --> 00:22:20,672 LEADERSHIP AND VOLUNTEERS DON'T 727 00:22:20,675 --> 00:22:24,142 VIEW THAT AS A CHALLENGE, THEY 728 00:22:24,145 --> 00:22:26,611 VIEW IT AS AN OPPORTUNITY AND 729 00:22:26,614 --> 00:22:27,612 I'M JUST SO ENENLIGHTENED AND 730 00:22:27,615 --> 00:22:29,013 HAPPY THAT OTHER CHAMBERS HAVE 731 00:22:29,016 --> 00:22:30,448 THEIR LOCALS UP ON THE WEBSITE 732 00:22:30,451 --> 00:22:33,317 OF THE TUCSON CHAMBER OF 733 00:22:33,320 --> 00:22:34,585 COMMERCE. 734 00:22:34,588 --> 00:22:36,721 SO, WHAT YOU SEE IS THE 735 00:22:36,724 --> 00:22:38,256 COMPETITIVE ADVANTAGE FROM 736 00:22:38,259 --> 00:22:39,323 TUCSON TO THIS BORDER, WHICH IS 737 00:22:39,326 --> 00:22:41,059 REALLY JUST A CHECKPOINT ON 738 00:22:41,062 --> 00:22:43,161 BUSINESS WITH OUR NEIGHBOR. 739 00:22:43,164 --> 00:22:43,594 >> WHO IS THE HISPANIC 740 00:22:43,597 --> 00:22:44,595 ENTREPRENEUR? 741 00:22:44,598 --> 00:22:47,565 WHAT DOES HE OR SHE LOOK LIKE? 742 00:22:47,568 --> 00:22:51,502 >> HE OR SHE, IT'S ALL -- ALL 743 00:22:51,505 --> 00:22:53,805 SHADES, COLORS, SIZES. 744 00:22:53,808 --> 00:22:54,505 THERE'S THE NON-HISPANIC 745 00:22:54,508 --> 00:22:56,874 ENTREPRENEUR THAT WANTS TO BE 746 00:22:56,877 --> 00:22:58,576 THE HISPANIC ENTREPRENEUR. 747 00:22:58,579 --> 00:23:00,011 IT'S JUST -- HISPANIC 748 00:23:00,014 --> 00:23:03,781 ENTREPRENEURISM IS A SPIRIT. 749 00:23:03,784 --> 00:23:05,817 IT'S A COMMITMENT. 750 00:23:05,820 --> 00:23:07,251 YES, WE HAVE TO PAY QUARTERLY 751 00:23:07,254 --> 00:23:09,053 TAXES, BUT WE'RE CREATING JOBS 752 00:23:09,056 --> 00:23:11,956 EVERY SINGLE DAY WE GO TO WORK. 753 00:23:11,959 --> 00:23:13,057 HOWEVER, AS A CULTURE, WE SEE 754 00:23:13,060 --> 00:23:13,358 THINGS A LITTLE DIFFERENT, 755 00:23:13,361 --> 00:23:16,561 RIGHT? 756 00:23:16,564 --> 00:23:16,861 WE ARE USED TO A LITTLE BIT MORE 757 00:23:16,864 --> 00:23:19,063 DRAMA. 758 00:23:19,066 --> 00:23:19,864 WE ARE USED TO 40 PEOPLE AT OUR 759 00:23:19,867 --> 00:23:22,133 HOUSE ON THANKSGIVING. 760 00:23:22,136 --> 00:23:24,335 WE ARE USED TO GOING A LITTLE -- 761 00:23:24,338 --> 00:23:25,670 A LITTLE FURTHER FOR THAT OLDER 762 00:23:25,673 --> 00:23:28,406 GENERATION, WHICH IS DEFINITELY 763 00:23:28,409 --> 00:23:31,709 PART OF OUR GROWING POPULATION. 764 00:23:31,712 --> 00:23:36,381 HOWEVER, YOU DON'T HAVE TO BE 765 00:23:36,384 --> 00:23:36,681 HISPANIC TO BE PART OF THIS 766 00:23:36,684 --> 00:23:38,316 BOOM. 767 00:23:38,319 --> 00:23:39,784 ALL YOU NEED IS A COMMITMENT TO 768 00:23:39,787 --> 00:23:41,252 THE DEMOGRAPHIC AND THE ECONOMY. 769 00:23:41,255 --> 00:23:42,887 I THINK MAJOR CORPORATIONS ARE 770 00:23:42,890 --> 00:23:44,789 STARTING TO REALIZE THAT, DAY 771 00:23:44,792 --> 00:23:45,890 IN, DAY OUT. 772 00:23:45,893 --> 00:23:49,827 WE ARE CHANGING AS A COUNTRY. 773 00:23:49,830 --> 00:23:50,995 WE ARE CHANGING AS AN ECONOMY. 774 00:23:50,998 --> 00:23:53,398 AND BEV TO STAY ON THE FOOTBALL 775 00:23:53,401 --> 00:23:55,366 FIELD, STAY COMMITTED TO THAT 776 00:23:55,369 --> 00:23:56,501 BORK AND IT TAKES WORK AND AN 777 00:23:56,504 --> 00:23:58,703 ENTREPRENEUR KNOWS EXACTLY WHAT 778 00:23:58,706 --> 00:24:00,571 A LONG DAY MEANS. 779 00:24:00,574 --> 00:24:02,573 >> LOCAL, NATIONAL BUSINESS, CAN 780 00:24:02,576 --> 00:24:02,940 THEY AFFORD TO IGNORE THE 781 00:24:02,943 --> 00:24:05,743 HISPANICS? 782 00:24:05,746 --> 00:24:08,680 >> I DON'T THINK SOCIAL, 783 00:24:08,683 --> 00:24:10,548 CULTURAL OR POLITICAL COMPONENTS 784 00:24:10,551 --> 00:24:12,750 OF THIS COUNTRY CAN -- CAN 785 00:24:12,753 --> 00:24:15,119 IGNORE THE HISPANIC POPULATION, 786 00:24:15,122 --> 00:24:16,487 SIMPLY BECAUSE THEY CAN'T 787 00:24:16,490 --> 00:24:16,888 SURVIVE WITHOUT THE HISPANIC 788 00:24:16,891 --> 00:24:19,057 POPULATION. 789 00:24:19,060 --> 00:24:21,926 I MEAN, THE UNOFFICIAL RESULT, 790 00:24:21,929 --> 00:24:22,260 70,000 LATINOS TURN 18 EVERY 791 00:24:22,263 --> 00:24:23,895 MONTH. 792 00:24:23,898 --> 00:24:27,131 WE ARE THE FASTEST GROWING 793 00:24:27,134 --> 00:24:28,599 SEGMENT OF AMERICA'S POPULATION. 794 00:24:28,602 --> 00:24:30,535 THE NON-HISPANIC WHITE 795 00:24:30,538 --> 00:24:34,439 POPULATION WILL NO LONGER BE 50% 796 00:24:34,442 --> 00:24:36,074 BY THE YEAR 2042. 797 00:24:36,077 --> 00:24:37,075 WITH PEOPLE LIKE ME HAVING FOUR 798 00:24:37,078 --> 00:24:40,878 DAUGHTERS, I THINK WE ARE GOING 799 00:24:40,881 --> 00:24:43,548 TO HIT THAT NUMBER QUICKER. 800 00:24:43,551 --> 00:24:46,818 BUT IT'S A SPIRIT AND THE 801 00:24:46,821 --> 00:24:48,186 COMMITMENT THAT MANY PEOPLE IN 802 00:24:48,189 --> 00:24:49,887 THIS COUNTRY ARE DEDICATED TO IN 803 00:24:49,890 --> 00:24:52,090 SPITE OF THE CONTROVERSY. 804 00:24:52,093 --> 00:24:54,025 IN SPITE OF THE RHETORIC. 805 00:24:54,028 --> 00:24:54,692 IN SPITE OF THE CHALLENGES THAT 806 00:24:54,695 --> 00:24:56,260 ARE OUT THERE. 807 00:24:56,263 --> 00:24:56,694 WHAT WE ARE LOOKING AT IS 808 00:24:56,697 --> 00:24:57,729 OPPORTUNITY. 809 00:24:57,732 --> 00:24:58,329 WHAT WE ARE LOOKING AT IS 810 00:24:58,332 --> 00:25:01,466 CREATION OF WEALTH. 811 00:25:01,469 --> 00:25:03,067 WE ARE LOOKING AT OPPORTUNITY, 812 00:25:03,070 --> 00:25:04,569 CREATION OF JOBS. 813 00:25:04,572 --> 00:25:06,004 THAT DEFINITELY BENEFIT THE 814 00:25:06,007 --> 00:25:07,705 WHOLE ECONOMY, FOR EXAMPLE, OF 815 00:25:07,708 --> 00:25:09,640 TUCSON AND SOUTHERN ARIZONA, BUT 816 00:25:09,643 --> 00:25:11,209 THE HISPANIC ENTREPRENEUR IS 817 00:25:11,212 --> 00:25:13,244 ALSO BENEFITING THE WHOLE 818 00:25:13,247 --> 00:25:13,878 AMERICAN ECONOMY. 819 00:25:13,881 --> 00:25:15,680 WE ARE PAYING THE BILLS. 820 00:25:15,683 --> 00:25:17,115 >> ARE HISPANICS STILL SCEPTICAL 821 00:25:17,118 --> 00:25:17,415 OF GETTING INTO THE BUSINESS 822 00:25:17,418 --> 00:25:17,782 WORLD? 823 00:25:17,785 --> 00:25:24,756 >> SURE. 824 00:25:24,759 --> 00:25:31,229 I THINK IF YOU TALK TO A COUPLE 825 00:25:31,232 --> 00:25:32,030 OF MY AUNTS AND UNCLE SUNCLES, 826 00:25:32,033 --> 00:25:33,831 LITTLE SCARY. 827 00:25:33,834 --> 00:25:36,267 QUARTERLY TAXES SCARE THE 828 00:25:36,270 --> 00:25:38,102 MULTIMILLIONAIRE, IT SURE IS 829 00:25:38,105 --> 00:25:40,505 GOING TO SCARE THE ENTREPRENEUR. 830 00:25:40,508 --> 00:25:40,905 WE ARE JUST NOT ESTABLISHING 831 00:25:40,908 --> 00:25:43,007 RESTAURANTS. 832 00:25:43,010 --> 00:25:43,408 WE ARE ESTABLISHING TECHNOLOGY 833 00:25:43,411 --> 00:25:45,543 COMPANIES. 834 00:25:45,546 --> 00:25:46,511 WE ARE ESTABLISHING SERVICE 835 00:25:46,514 --> 00:25:47,578 COMPANIES. 836 00:25:47,581 --> 00:25:50,248 WE ARE DEFINITELY SIGNIFICANTLY 837 00:25:50,251 --> 00:25:53,184 IN THE FINANCIAL SERVICES, 838 00:25:53,187 --> 00:25:56,320 INSURANCE AND BANKING SECTORS. 839 00:25:56,323 --> 00:25:58,890 WHAT I ALSO SEE IS A LOT MORE 840 00:25:58,893 --> 00:26:01,693 HISPANIC ENTREPRENEUR AND 841 00:26:01,696 --> 00:26:04,128 INTEREST IN THE HARD SECTORS OF 842 00:26:04,131 --> 00:26:05,797 OIL AND GAS, THE HARD SECTORS OF 843 00:26:05,800 --> 00:26:07,932 WATER AND RESOURCE DEVELOPMENT, 844 00:26:07,935 --> 00:26:09,667 BILLION DOLLAR TRAIN DEVELOPMENT 845 00:26:09,670 --> 00:26:12,103 IN A STATE LIKE CALIFORNIA. 846 00:26:12,106 --> 00:26:13,071 YOU WANT TO HELP A LATINO? 847 00:26:13,074 --> 00:26:16,007 BUY CONCRETE. 848 00:26:16,010 --> 00:26:17,442 WE ARE GOING TO BE ON THIS 849 00:26:17,445 --> 00:26:18,142 FOOTBALL FIELD FROM NOW TO THE 850 00:26:18,145 --> 00:26:19,444 END OF TIME. 851 00:26:19,447 --> 00:26:20,912 AND IT'S CHANGING AND WE HAVE 852 00:26:20,915 --> 00:26:22,447 GOT TO CHANGE WITH IT AND WE 853 00:26:22,450 --> 00:26:23,815 HAVE TO BE FLEXIBLE, BUT WE HAVE 854 00:26:23,818 --> 00:26:25,383 TO REALIZE THAT COMMITMENT, LIKE 855 00:26:25,386 --> 00:26:26,084 I WAS TALKING ABOUT, STAYING ON 856 00:26:26,087 --> 00:26:27,785 THE FOOTBALL FIELD. 857 00:26:27,788 --> 00:26:28,086 >> WHAT DOES THE FUTURE LOOK 858 00:26:28,089 --> 00:26:29,620 LIKE? 859 00:26:29,623 --> 00:26:31,322 >> THE FUTURE LOOKS BRIGHT. 860 00:26:31,325 --> 00:26:33,224 BUT IT'S GOING TO TAKE A LOT OF 861 00:26:33,227 --> 00:26:34,659 HARD WORK. 862 00:26:34,662 --> 00:26:36,494 WHAT'S SO IMPORTANT IN THE 863 00:26:36,497 --> 00:26:38,663 BUSINESS WORLD, IN MY OPINION, 864 00:26:38,666 --> 00:26:39,063 IS STAYING ON THE FOOTBALL 865 00:26:39,066 --> 00:26:40,098 FIELD. 866 00:26:40,101 --> 00:26:41,666 YOU'RE GOING TO HAVE TO PUNT 867 00:26:41,669 --> 00:26:42,333 ONCE IN A WHILE. 868 00:26:42,336 --> 00:26:43,701 IT'S OKAY. 869 00:26:43,704 --> 00:26:45,436 YOU'RE NOT GOING TO GET A FIRST 870 00:26:45,439 --> 00:26:48,006 DOWN EVERY TIME. 871 00:26:48,009 --> 00:26:49,507 BUT YOU HAVE TO STAY ON THE 872 00:26:49,510 --> 00:26:50,441 FOOTBALL FIELD. 873 00:26:50,444 --> 00:26:50,942 YOU HAVE TO STAY ON THE FOOTBALL 874 00:26:50,945 --> 00:26:52,210 FIELD. 875 00:26:52,213 --> 00:26:54,779 WE HAVE TO BE HISPANIC 876 00:26:54,782 --> 00:26:57,148 ENTREPRENEURS THAT ARE PRESENTLY 877 00:26:57,151 --> 00:26:58,516 IN BUSINESS HAVE TO HELP BRING 878 00:26:58,519 --> 00:27:00,251 UP OTHER HISPANIC ENTREPRENEURS. 879 00:27:00,254 --> 00:27:01,953 AT THE SAME TIME, WE HAVE TO 880 00:27:01,956 --> 00:27:05,623 HELP EACH OTHER REALIZE THAT WE 881 00:27:05,626 --> 00:27:07,225 DON'T HAVE NECESSARILY ALL THE 882 00:27:07,228 --> 00:27:08,159 ACUMEN THAT A MAINSTREAM 883 00:27:08,162 --> 00:27:09,761 ENTREPRENEUR HAS BUT RATHER BE 884 00:27:09,764 --> 00:27:12,096 AN EXCUSE, LET'S HELP EACH OTHER 885 00:27:12,099 --> 00:27:13,798 TO GET THAT ACUMEN, TO GO SEE 886 00:27:13,801 --> 00:27:16,034 THE BANKER, TO WRITE THE 887 00:27:16,037 --> 00:27:18,069 BUSINESS PLAN, TO VOTE, YOU 888 00:27:18,072 --> 00:27:21,673 KNOW, ALL OF THAT IS IMPORTANT. 889 00:27:21,676 --> 00:27:24,208 IF WE DO THAT, THE FUTURE IS 890 00:27:24,211 --> 00:27:26,644 VERY, VERY BRIGHT. 891 00:27:26,647 --> 00:27:28,413 >> IF YOU'D LIKE TO SEE THE 892 00:27:28,416 --> 00:27:30,181 HISPANIC MARKET OUTLOOK REPORT, 893 00:27:30,184 --> 00:27:31,582 WE HAVE PUBLISHED IT ON OUR 894 00:27:31,585 --> 00:27:33,718 WEBSITE, AZWEEK.COM. 895 00:27:33,721 --> 00:27:34,952 NEXT WEEK, JOIN US AS WE EXPLORE 896 00:27:34,955 --> 00:27:36,587 WORLD HEALTH CARE IN ARIZONA AND 897 00:27:36,590 --> 00:27:38,156 HOW THE CLOSURE OF THE DOUGLAS 898 00:27:38,159 --> 00:27:38,856 HOSPITAL WILL IMPACT THAT 899 00:27:38,859 --> 00:27:41,659 COMMUNITY. 900 00:27:41,662 --> 00:27:43,828 FOR ALL OF US AT ARIZONA PUBLIC 901 00:27:43,831 --> 00:27:45,263 MEDIA, I'M LORRAINE RIVERA.