WEBVTT 00:06.272 --> 00:09.240 align:start >>> MORE THAN 200 HOURS OF 00:09.243 --> 00:10.408 align:start ANALYZING DATA. 00:10.411 --> 00:11.209 align:start HOW HISPANICS IMPACT THE 00:11.212 --> 00:15.380 align:start SOUTHERN ARIZONA MARKET. 00:15.383 --> 00:16.247 align:start >> YOU DON'T HAVE TO BE HISPANIC 00:16.250 --> 00:19.317 align:start TO BE PART OF THIS BOOM. 00:19.320 --> 00:21.152 align:start ALL YOU NEED IS A COMMITMENT TO 00:21.155 --> 00:23.021 align:start THAT DEMOGRAPHIC OF THE ECONOMY. 00:23.024 --> 00:24.655 align:start >>> AND A NEW PROGRAM DESIGNED 00:24.658 --> 00:25.623 align:start TO JOIN BUSINESSES IN THE U.S., 00:25.626 --> 00:27.692 align:start MEXICO AND CANADA. 00:27.695 --> 00:29.560 align:start >> SHARING THE MARKETS, THE 00:29.563 --> 00:32.063 align:start PEOPLE, THE KNOWLEDGE, THE 00:32.066 --> 00:33.898 align:start TECHNOLOGY SO THESE ARE SOME OF 00:33.901 --> 00:35.366 align:start THE MAIN GOALS THAT WE ARE 00:35.369 --> 00:35.767 align:start HAVING IN SIGNING THIS 00:35.770 --> 00:44.575 align:start AGREEMENT. 00:44.578 --> 00:46.244 align:start >> THERE IS "ARIZONA WEEK." 00:46.247 --> 00:48.212 align:start >>> JUST THIS WEEK, THE TUCSON 00:48.215 --> 00:50.248 align:start HISPANIC CHAMBER OF COMMERCE 00:50.251 --> 00:53.084 align:start RELEASED ITS FIRST EVER SOUTHERN 00:53.087 --> 00:55.153 align:start ARIZONA HISPANIC MARKET OUTLOOK. 00:55.156 --> 00:56.354 align:start DATA FROM PIMA, COACH CHEESE AND 00:56.357 --> 00:57.522 align:start SANTA CRUZ COUNTIES. 00:57.525 --> 01:02.026 align:start MORE THAN 1 MILLION HISPANICS IN 01:02.029 --> 01:04.028 align:start THE REGION REPRESENTING 37% OF 01:04.031 --> 01:06.130 align:start THE POPULATION. 01:06.133 --> 01:06.898 align:start IT'S ESTIMATED BY 2035, 01:06.901 --> 01:08.800 align:start HISPANICS WILL BE THE MAJORITY 01:08.803 --> 01:10.702 align:start IN THE STATE. 01:10.705 --> 01:12.136 align:start IT TOOK RESEARCHERS FROM 01:12.139 --> 01:12.870 align:start TELEMUNDO NEARLY SIX MONTHS TO 01:12.873 --> 01:14.806 align:start COMPILE THE DATA. 01:14.809 --> 01:15.873 align:start THE END RESULTED, THE HISPANIC 01:15.876 --> 01:17.909 align:start STRENGTH OF HISPANICS IS STRONG 01:17.912 --> 01:19.377 align:start IN SHOWING STEADY GROWTH IN 01:19.380 --> 01:20.211 align:start AREAS WHERE THE MINORITY ONCE 01:20.214 --> 01:21.412 align:start LAGGED BEHIND. 01:21.415 --> 01:23.214 align:start S HERE THE PRESIDENT OF THE 01:23.217 --> 01:26.751 align:start TUCSON HISPANIC CHAMBER OF 01:26.754 --> 01:28.753 align:start COMMERCE, LEAH MARQUEZ PETERSON. 01:28.756 --> 01:29.721 align:start >> YOU KNOW, WE'VE BEEN 01:29.724 --> 01:31.022 align:start PROVIDING STATEWIDE HISPANIC 01:31.025 --> 01:32.790 align:start MARKET DATA FOR A NUMBER OF 01:32.793 --> 01:34.092 align:start YEARS IN PARTNERSHIP WITH THE 01:34.095 --> 01:35.927 align:start ARIZONA HISPANIC CHAMBER, WHICH 01:35.930 --> 01:37.128 align:start IS A GREAT PARTNERSHIP. 01:37.131 --> 01:39.297 align:start HOWEVER, WHAT WE REALLY WANTED 01:39.300 --> 01:40.898 align:start WAS MORE COMPREHENSIVE DATA 01:40.901 --> 01:42.233 align:start SPECIFIC TO PIMA COUNTY, SANTA 01:42.236 --> 01:43.668 align:start CRUZ COUNTY AND COCHISE COUNTY. 01:43.671 --> 01:45.737 align:start ABOUT A YEAR AND A HALF AGO, WE 01:45.740 --> 01:46.971 align:start STARTED RESEARCHING ADDITIONAL 01:46.974 --> 01:48.306 align:start PARTNERS THAT COULD COME ON AND 01:48.309 --> 01:50.074 align:start PROVIDE THAT KIND OF RESOURCE TO 01:50.077 --> 01:51.409 align:start US AND TELEMUNDO CAME FORWARD. 01:51.412 --> 01:52.744 align:start THEY HAVE BEEN A GREAT PARTNER 01:52.747 --> 01:54.812 align:start IN PROVIDING A LOT OF SECONDARY 01:54.815 --> 01:56.280 align:start RESEARCH SPECIFIC TO OUR MARKET. 01:56.283 --> 01:56.647 align:start >> HOW DO THEY GATHER THE 01:56.650 --> 02:00.685 align:start RESEARCH? 02:00.688 --> 02:04.622 align:start >> THEY HAVE A SENIOR RESEARCH 02:04.625 --> 02:07.325 align:start TEAM, JACKIE, LAND AND JESSICA 02:07.328 --> 02:08.793 align:start NIELSON WHO PULL IT TOGETHER 02:08.796 --> 02:11.295 align:start FROM SCARS BORE ROW, PEW 02:11.298 --> 02:13.231 align:start RESEARCH CENTER, CENSUS DATA, A 02:13.234 --> 02:15.366 align:start LOT THEY HAD ACCESS TO AS THE 02:15.369 --> 02:16.734 align:start CHAMBER, WE IDENTIFIED THE AREA 02:16.737 --> 02:18.670 align:start OR CATEGORY WES WOULD LIKE THEM 02:18.673 --> 02:19.871 align:start TO FOCUS ON SO WE ASKED FOR 02:19.874 --> 02:21.072 align:start INFORMATION ON HISPANICS IN THE 02:21.075 --> 02:21.806 align:start TUCSON AREA RETLOITD HEALTH CARE 02:21.809 --> 02:23.574 align:start OR EDUCATION. 02:23.577 --> 02:25.910 align:start WE WANTED TO TALK ABOUT LATINO 02:25.913 --> 02:26.944 align:start VOTING POWER, CONSUMER BUYING 02:26.947 --> 02:28.312 align:start BEHAVIOR, THINGS OF THAT NATURE. 02:28.315 --> 02:29.313 align:start SO WE WORKED WITH THEM 02:29.316 --> 02:30.515 align:start THROUGHOUT THE PROCESS OVER THE 02:30.518 --> 02:31.182 align:start LAST YEAR TO REALLY NARROW DOWN 02:31.185 --> 02:32.650 align:start THAT INFORMATION. 02:32.653 --> 02:33.851 align:start >> SO THEN YOU GET THE 02:33.854 --> 02:35.753 align:start INFORMATION, YOU ANALYZE IT AND 02:35.756 --> 02:36.921 align:start WHAT DOES IT TELL YOU ABOUT THE 02:36.924 --> 02:37.255 align:start HISPANIC MARKET IN SOUTHERN 02:37.258 --> 02:38.589 align:start ARIZONA? 02:38.592 --> 02:39.724 align:start >> I THINK THERE'S NOT A 02:39.727 --> 02:41.025 align:start SURPRISE THAT WE ARE CONTINUING 02:41.028 --> 02:43.027 align:start TO GROW DRAMATICALLY. 02:43.030 --> 02:45.396 align:start I THINK WHAT WE DIDN'T HAVE 02:45.399 --> 02:46.798 align:start PRIOR TO WAS, YOU KNOW, PRIOR 02:46.801 --> 02:47.999 align:start RESEARCH REPORTS WAS REALLY 02:48.002 --> 02:48.366 align:start DRILLING DOWN TO INDIVIDUAL 02:48.369 --> 02:50.268 align:start COUNTIES. 02:50.271 --> 02:52.070 align:start AS YOU KNOW, OUR CHAMBER HAS 02:52.073 --> 02:53.871 align:start EXPANDED BEYOND TUCSON AND WE 02:53.874 --> 02:57.909 align:start ARE NOW IN DOUGLAS, DOUGLAS 02:57.912 --> 02:59.477 align:start HISPANIC CHAMBER, SIERRA VISTA 02:59.480 --> 03:02.180 align:start AND NOGALES HISPANIC CHAMBER, SO 03:02.183 --> 03:03.348 align:start IMPORTANT TO US WE PROVIDE THIS 03:03.351 --> 03:04.382 align:start DETAILED INFORMATION FOR THE 03:04.385 --> 03:06.084 align:start COMMUNITIES WE ARE SERVING. 03:06.087 --> 03:06.784 align:start I THINK THE SURPRISE WAS 03:06.787 --> 03:08.353 align:start PROBABLY THE GROWTH IN THE 03:08.356 --> 03:09.787 align:start HISPANIC SMALL BUSINESS OWNERS. 03:09.790 --> 03:11.389 align:start WE HAVE SEEN DRAMATIC GROWTH, 03:11.392 --> 03:13.257 align:start EVEN OVER THE LAST YEAR, WHICH 03:13.260 --> 03:15.193 align:start IS REALLY ENCOURAGING. 03:15.196 --> 03:18.896 align:start WE HAVE SEEN SOME REAL STRIDES 03:18.899 --> 03:20.131 align:start IN LESSENING HISPANIC DROPOUT 03:20.134 --> 03:21.432 align:start RATES BY EACH OF THE COUNTIES, 03:21.435 --> 03:22.567 align:start SANTA CRUZ COUNTY LEADING THAT 03:22.570 --> 03:23.768 align:start AND SOME INTERESTING NUGGETS I 03:23.771 --> 03:24.669 align:start DON'T THINK WE WERE ABLE TO SEE 03:24.672 --> 03:25.470 align:start BEFORE WHEN IT WAS MORE 03:25.473 --> 03:26.738 align:start STATEWIDE INFORMATION. 03:26.741 --> 03:27.271 align:start >> AND WHAT DO YOU ATTRIBUTE 03:27.274 --> 03:29.107 align:start THAT TO? 03:29.110 --> 03:33.111 align:start I MEAN, DROPOUT RATES ARE LOWER, 03:33.114 --> 03:34.879 align:start EDUCATION IS INCREASING, SPEND 03:34.882 --> 03:35.913 align:start IS INCREASING WHAT DO YOU 03:35.916 --> 03:37.081 align:start ATTRIBUTE THOSE THINGS TO? 03:37.084 --> 03:38.649 align:start >> THAT'S TOUGH QUESTION. 03:38.652 --> 03:41.019 align:start I THINK AS THE ECONOMY GETS 03:41.022 --> 03:43.888 align:start BETTER AFTER THIS RECENT 03:43.891 --> 03:44.622 align:start ECONOMIC RECESSION, YOU KNOW, 03:44.625 --> 03:46.090 align:start JOBS ARE GETTING A LITTLE EASIER 03:46.093 --> 03:48.159 align:start TO COME BY, YOU SEE A LOT OF JOB 03:48.162 --> 03:49.927 align:start GROWTH, YOU SEE REINVESTMENT IN 03:49.930 --> 03:52.063 align:start THE COMMUNITY, ALL OF THAT PLAYS 03:52.066 --> 03:54.599 align:start INTO I THINK HOW THE HISPANIC 03:54.602 --> 03:56.668 align:start BUSINESS COMMUNITY IS GROWING. 03:56.671 --> 03:57.902 align:start IN RELATION TO EDUCATION, WE ARE 03:57.905 --> 03:59.904 align:start CONTINUING TO TRY TO BE ROLE 03:59.907 --> 04:00.872 align:start MODELS TO LATINO YOUTH 04:00.875 --> 04:04.175 align:start THROUGHOUT ARIZONA TO TALK ABOUT 04:04.178 --> 04:04.676 align:start THE IMPORTANCE OF GRADUATING 04:04.679 --> 04:05.743 align:start FROM HIGH SCHOOL. 04:05.746 --> 04:08.980 align:start WE HAVE SEEN EFFORTS RECENTLY BY 04:08.983 --> 04:11.182 align:start OUR MAYOR OF TO YOUSON, TRYING 04:11.185 --> 04:12.150 align:start TO LEAD INITIATIVES DOOR TO DOOR 04:12.153 --> 04:12.617 align:start RECRUITING STUDENTS TO COME BACK 04:12.620 --> 04:14.952 align:start TO SCHOOLS. 04:14.955 --> 04:15.887 align:start THERE ARE A NUMBER OF STATEWIDE 04:15.890 --> 04:17.889 align:start INITIATIVES THAT ARE FOCUSED ON 04:17.892 --> 04:19.490 align:start THIS, AS THERE ALWAYS HAS BEEN 04:19.493 --> 04:20.992 align:start BUT I'M HOPING THAT MESSAGE IS 04:20.995 --> 04:22.660 align:start SLOWLY SINKING IN TO A LOT OF 04:22.663 --> 04:23.561 align:start THE LATINO YOUTHS IN OUR 04:23.564 --> 04:24.762 align:start COMMUNITY TO REALIZE HOW 04:24.765 --> 04:26.531 align:start IMPORTANT IT IS TO PERHAPS GO ON 04:26.534 --> 04:26.864 align:start TO COLLEGE AND GET A FOUR-YEAR 04:26.867 --> 04:31.002 align:start DEGREE. 04:31.005 --> 04:33.905 align:start >> ON THAT NOTE, ALSO A LOT OF 04:33.908 --> 04:34.305 align:start BILINGUAL LANGUAGE IN THE 04:34.308 --> 04:35.039 align:start HOUSEHOLD. 04:35.042 --> 04:36.674 align:start SEEING FAMILIES ARE MAINTAINING 04:36.677 --> 04:37.809 align:start THEIR ROOTS AND CULTURE. 04:37.812 --> 04:39.811 align:start HOW WOULD YOU DEFINE THAT? 04:39.814 --> 04:41.179 align:start >> THIS IS INTERESTING, 04:41.182 --> 04:42.847 align:start ANECDOTAL BUT OVER MANY 04:42.850 --> 04:46.918 align:start GENERATIONS, YOU HAVE SEEN A 04:46.921 --> 04:48.419 align:start REAL FLEX OF BILINGUALISM, I 04:48.422 --> 04:51.489 align:start THANK YOU GROUP IN THEIR 40s, 04:51.492 --> 04:52.857 align:start 50s OR SO NOT AS BILINGUAL AS 04:52.860 --> 04:54.158 align:start THEY HAVE IN THE PAST FOR 04:54.161 --> 04:55.259 align:start PRESSURES TO BE MONO LINGUAL, 04:55.262 --> 04:56.594 align:start SPEAK ENGLISH IN THE CLASSROOM 04:56.597 --> 04:57.929 align:start AND AT HOME AND SO ON. 04:57.932 --> 04:59.964 align:start BUT THIS REPORT SHOWED THERE WAS 04:59.967 --> 05:02.333 align:start A LARGE PERCENTAGE OF TUCSON 05:02.336 --> 05:03.735 align:start AREA HISPANICS, I BELIEVE IT WAS 05:03.738 --> 05:05.269 align:start 72%, THAT ARE BILINGUAL. 05:05.272 --> 05:06.838 align:start SO, THEY ARE READING, THEY ARE 05:06.841 --> 05:08.272 align:start WATCHING TV IN SPANISH. 05:08.275 --> 05:08.573 align:start THEY ARE SPEAKING SPANISH AT 05:08.576 --> 05:09.674 align:start HOME. 05:09.677 --> 05:11.943 align:start AND THAT'S INTERESTING. 05:11.946 --> 05:13.177 align:start SO, FROM A BUSINESS PERSPECTIVE, 05:13.180 --> 05:14.212 align:start WHEN WE WORK WITH MANY OF THE 05:14.215 --> 05:18.983 align:start SMALL AND LARGE BUSINESSES IN 05:18.986 --> 05:21.486 align:start OUR REGION AND THEY TALK TO US 05:21.489 --> 05:23.054 align:start ABOUT TRANSLATING MARKET 05:23.057 --> 05:25.690 align:start MATERIAL OR RUNNING AN AD 05:25.693 --> 05:27.358 align:start CAMPAIGN, SPANISH IS IMPORTANT, 05:27.361 --> 05:28.159 align:start AN IMPORTANT COMPONENT OF THE 05:28.162 --> 05:29.494 align:start MARKETING PLAN. 05:29.497 --> 05:30.228 align:start MORE HISPANICS IN THE REGION, 05:30.231 --> 05:34.799 align:start THEY HAVE HEALTH CARE NOW. 05:34.802 --> 05:35.500 align:start >> THEY DO I THINK THE 05:35.503 --> 05:36.300 align:start AFFORDABLE CARE ACT HAS BEEN 05:36.303 --> 05:37.502 align:start POSITIVE IN THAT ASPECT. 05:37.505 --> 05:38.903 align:start THINK SOME STILL CERTAINLY 05:38.906 --> 05:40.538 align:start CONCERNS OF THE COST AND 05:40.541 --> 05:42.106 align:start IMPLEMENTATION OF THE PROGRAM, 05:42.109 --> 05:43.174 align:start BUT SEEN MORE OF OUR HISPANIC 05:43.177 --> 05:44.742 align:start COMMUNITY HAVING HEALTH CARE AND 05:44.745 --> 05:45.943 align:start I THINK THAT'S GOOD. 05:45.946 --> 05:47.345 align:start >> ONE OF THE NUMBERS THAT I 05:47.348 --> 05:49.013 align:start READ THAT I HAVE TO ASK IF THIS 05:49.016 --> 05:50.615 align:start IS RIGHT, $30 BILLION IN 05:50.618 --> 05:50.915 align:start PURCHASING POWER IN ARIZONA 05:50.918 --> 05:52.617 align:start ALONE? 05:52.620 --> 05:53.384 align:start IS THAT CORRECT? 05:53.387 --> 05:54.752 align:start >> THAT IS CORRECT. 05:54.755 --> 05:55.987 align:start AND THEIR SOMETIME SEX THIS IS 05:55.990 --> 05:57.155 align:start GOING TO GROW TO $50 BILLION 05:57.158 --> 05:59.123 align:start WITHIN A FEW YEARS. 05:59.126 --> 06:00.391 align:start SO, I MEAN, OUR POINT IN THE 06:00.394 --> 06:01.526 align:start HISPANIC CHAMBER IS REGARDLESS 06:01.529 --> 06:03.728 align:start OF INDUSTRY OR BUSINESS YOU'RE 06:03.731 --> 06:07.131 align:start WORKING WITH, WHO DOESN'T WANT A 06:07.134 --> 06:07.632 align:start PIECE OF $40 TO $50 BILLION IN 06:07.635 --> 06:08.366 align:start PURCHASING POWER? 06:08.369 --> 06:09.934 align:start AND WHERE IN YOUR BUSINESS PLAN 06:09.937 --> 06:12.337 align:start AND MARKETING PLAN ARE YOU 06:12.340 --> 06:13.137 align:start FOCUSED ON THIS DYNAMIC 06:13.140 --> 06:13.504 align:start DEMOGRAPHIC, THE HISPANIC 06:13.507 --> 06:14.872 align:start COMMUNITY? 06:14.875 --> 06:17.809 align:start WITHIN A FEW YEARS, WE WILL BE A 06:17.812 --> 06:18.509 align:start MAJORITY OF THE STATE OF ARIZONA 06:18.512 --> 06:19.610 align:start SO I THINK ALL OF THIS, THESE 06:19.613 --> 06:21.112 align:start DATA POINTS ARE IMPORTANT TO 06:21.115 --> 06:21.446 align:start STRESS TO OUR REGION AND OUR 06:21.449 --> 06:22.513 align:start STATE. 06:22.516 --> 06:24.282 align:start >> IS THERE MORE THAT BUSINESSES 06:24.285 --> 06:26.150 align:start CAN BE DOING TO LURE THE 06:26.153 --> 06:26.651 align:start HISPANIC SHOPPER, THE HISPANIC 06:26.654 --> 06:27.318 align:start PURCHASING POWER? 06:27.321 --> 06:29.654 align:start >> THERE IS. 06:29.657 --> 06:31.923 align:start I MEAN, WE DIFFERENTIATE BETWEEN 06:31.926 --> 06:32.590 align:start HISPANICS IN ARIZONA AND MEXICAN 06:32.593 --> 06:33.624 align:start NATIONALS. 06:33.627 --> 06:35.893 align:start OFTENTIMES, WE WILL DO 06:35.896 --> 06:37.362 align:start PRESENTATIONS ON BOTH, IN TERMS 06:37.365 --> 06:39.130 align:start OF HOW YOU RECRUIT MEXICAN 06:39.133 --> 06:40.965 align:start NATIONALS AS POTENTIAL CONSUMERS 06:40.968 --> 06:41.966 align:start IN YOUR BUSINESS. 06:41.969 --> 06:43.434 align:start BUT WHAT THE HISPANIC COMMUNITY 06:43.437 --> 06:46.537 align:start HERE IN ARIZONA, ABSOLUTELY, I 06:46.540 --> 06:47.038 align:start THINK ARE CULTURAL SENSE IF THE, 06:47.041 --> 06:48.840 align:start THERE'S OUTREACH. 06:48.843 --> 06:50.742 align:start WE OFTEN TALK ABOUT THE 06:50.745 --> 06:52.877 align:start FACE-TO-FACE RELATIONSHIP. 06:52.880 --> 06:53.244 align:start MANY OF US DO IN TERMS OF DOING 06:53.247 --> 06:55.079 align:start BUSINESS. 06:55.082 --> 06:56.280 align:start WE HAVE A REPUTATION IN OUR 06:56.283 --> 06:58.416 align:start COMMUNITY AS A HISPANIC CHAMBER 06:58.419 --> 06:59.851 align:start FOR DOING A LOT OF EVENTS AND WE 06:59.854 --> 07:01.652 align:start DO, BUT WE DO THAT BECAUSE WE 07:01.655 --> 07:02.053 align:start BELIEVE IN THAT FACE-TO-FACE 07:02.056 --> 07:02.687 align:start MARKETING. 07:02.690 --> 07:04.522 align:start YOU DO BUSINESS WITH YOUR 07:04.525 --> 07:06.024 align:start FRIENDS AND I THINK THAT'S 07:06.027 --> 07:07.191 align:start RELATIONAL AND THAT'S SOMETHING 07:07.194 --> 07:08.593 align:start THAT IS CERTAINLY PROMINENT IN 07:08.596 --> 07:10.528 align:start THE HISPANIC COMMUNITY. 07:10.531 --> 07:13.464 align:start >> YOU SAID THAT THE NUMBER OF 07:13.467 --> 07:13.898 align:start HISPANIC-OWNED BUSINESSES IS 07:13.901 --> 07:14.866 align:start GROWING. 07:14.869 --> 07:17.869 align:start THERE IS MORE SUPPORT? 07:17.872 --> 07:20.672 align:start IS THAT THE CASE? 07:20.675 --> 07:21.305 align:start >> I THINK THAT COULD ALSO BE 07:21.308 --> 07:22.040 align:start THE CASE, I ALSO THINK A 07:22.043 --> 07:23.474 align:start CHALLENGING ECONOMY MEANS THAT 07:23.477 --> 07:25.276 align:start OFTEN TIMES, PEOPLE SPLIT A 07:25.279 --> 07:25.643 align:start FULL-TIME JOB AND START A SECOND 07:25.646 --> 07:27.211 align:start BUSINESS. 07:27.214 --> 07:28.980 align:start WE DO SEE A LARGE NUMBER OF 07:28.983 --> 07:30.615 align:start BUSINESSES STARTING THAT WAY. 07:30.618 --> 07:31.949 align:start UNFORTUNATELY THOUGH, ACCESS TO 07:31.952 --> 07:32.250 align:start CAPITAL IS TOUGHER THAN EVER 07:32.253 --> 07:34.385 align:start NOW. 07:34.388 --> 07:36.320 align:start SO GETTING YOUR BUSINESS STARTED 07:36.323 --> 07:36.988 align:start MIGHT OFTEN MEAN BOROUGH FROM 07:36.991 --> 07:39.390 align:start FAMILY OR FRIENDS. 07:39.393 --> 07:40.858 align:start IN THE PAST, PEOPLE MIGHT USE 07:40.861 --> 07:42.360 align:start HOME LINES OF CREDIT OR CREDIT 07:42.363 --> 07:42.694 align:start CARDS AND YOU DON'T SEE THAT AS 07:42.697 --> 07:45.263 align:start OFTEN. 07:45.266 --> 07:47.031 align:start SO I MEAN, AS A CHAMBER, WE 07:47.034 --> 07:47.732 align:start ATTEMPTED TO TACKLE THAT WITH 07:47.735 --> 07:49.467 align:start WORKING WITH OUR MEMBER BANKS 07:49.470 --> 07:50.168 align:start AND CREDIT UNIONS AND THEN 07:50.171 --> 07:52.070 align:start ULTIMATELY, WE HAVE JUST 07:52.073 --> 07:53.638 align:start LAUNCHED A NEW ASSET-BASED 07:53.641 --> 07:54.706 align:start LENDING PROGRAM THROUGH CREDIT 07:54.709 --> 07:56.441 align:start JUNCTION TO HELP BUSINESSES WHO 07:56.444 --> 07:56.774 align:start HAVE -- ARE HARD TO COME BY WITH 07:56.777 --> 07:58.643 align:start LOANS. 07:58.646 --> 08:00.078 align:start >> THIS IS AN EXCITING REPORT, 08:00.081 --> 08:01.312 align:start BASED ON WHAT YOU'RE SAYING. 08:01.315 --> 08:03.448 align:start SO, WHEN YOU LOOK AT THESE 08:03.451 --> 08:04.649 align:start NUMBERS AND THE DATA, WHAT ARE 08:04.652 --> 08:06.250 align:start YOU MOST PROUD OF AND MAYBE 08:06.253 --> 08:06.584 align:start LOOKING FORWARD TO IN THE 08:06.587 --> 08:07.719 align:start FUTURE? 08:07.722 --> 08:08.619 align:start >> THIS REPORT IS VERY 08:08.622 --> 08:10.788 align:start MEANINGFUL TO US. 08:10.791 --> 08:13.124 align:start THE FACT THAT WE CAN DRILL DOWN 08:13.127 --> 08:14.392 align:start INTO OUR COMMUNITY, THE PIMA, 08:14.395 --> 08:15.293 align:start SANTA CRUZ AND COCHISE COUNTIES 08:15.296 --> 08:17.228 align:start IS VERY, VERY IMPORTANT. 08:17.231 --> 08:18.363 align:start WHAT WE HOPE TO DO IS KIND OF 08:18.366 --> 08:20.465 align:start CHANGE THAT MEDIA MESSAGE. 08:20.468 --> 08:22.200 align:start A LOT OF TIMES, WHEN YOU SEE THE 08:22.203 --> 08:24.302 align:start LATINO COMMUNITY DEPICTED IN THE 08:24.305 --> 08:26.170 align:start MEDIA, TV OR PRINT AND SO ON, 08:26.173 --> 08:27.839 align:start IT'S NEGATIVE STORIES, FOCUSING 08:27.842 --> 08:29.073 align:start ON POVERTY AND CRIME AND THINGS 08:29.076 --> 08:30.508 align:start OF THAT NATURE. 08:30.511 --> 08:31.976 align:start IF WE CAN HIGHLIGHT KEY 08:31.979 --> 08:33.778 align:start COMPONENTS OF THIS REPORT TO 08:33.781 --> 08:35.747 align:start FOCUS ON INCREDIBLE PURCHASING 08:35.750 --> 08:37.482 align:start POWER, CONSUMER BUYING BEHAVIOR, 08:37.485 --> 08:38.850 align:start SOME REALLY POSITIVE TRENDS 08:38.853 --> 08:42.520 align:start GOING ON, THAT WILL BE A REAL 08:42.523 --> 08:42.920 align:start WIN FOR OUR CHAMBER AND FOR OUR 08:42.923 --> 08:43.654 align:start COMMUNITY. 08:43.657 --> 08:45.123 align:start >> WE WILL TAKE ANOTHER LOOK AT 08:45.126 --> 08:46.991 align:start THE REPORT RELEASED LATER IN THE 08:46.994 --> 08:48.059 align:start SHOW, BUT FIRST, A NEW 08:48.062 --> 08:52.330 align:start NETWORKING RESOURCE FOR 08:52.333 --> 08:53.531 align:start BUSINESSES ALONG THE BORDER. 08:53.534 --> 08:56.200 align:start CONNECT BIEN IS A FREE ONLINE 08:56.203 --> 08:57.068 align:start PLATFORM THAT CONNECTS 08:57.071 --> 08:59.170 align:start ENTREPRENEURS AND ORGANIZATIONS 08:59.173 --> 09:00.405 align:start IN THE U.S., MEXICO AND CANADA. 09:00.408 --> 09:01.105 align:start THE PROGRAM WAS UNVEILED TWO 09:01.108 --> 09:05.877 align:start WEEKS AGO. 09:05.880 --> 09:07.045 align:start HERE'S MY INTERVIEW WITH THE 09:07.048 --> 09:09.947 align:start NATIONAL PRESIDENT OF THE GROUP 09:09.950 --> 09:11.282 align:start KNOWN AS THE NATIONAL CHAMBER OF 09:11.285 --> 09:11.616 align:start INDUSTRY TRANSFORMATION IN 09:11.619 --> 09:12.316 align:start MEXICO. 09:12.319 --> 09:13.117 align:start RODDING REGOES, THANK YOU FOR 09:13.120 --> 09:15.186 align:start BEING HERE. 09:15.189 --> 09:16.654 align:start >> NO, THANKS FOR YOU. 09:16.657 --> 09:17.855 align:start >> TELL ME ABOUT THIS PROGRAM, 09:17.858 --> 09:19.057 align:start THIS IDEA TO CONNECT BOTH 09:19.060 --> 09:19.424 align:start COMMUNITIES WHEN IT COMES TO 09:19.427 --> 09:20.291 align:start BUSINESS. 09:20.294 --> 09:22.560 align:start WHY IS IT NEEDED? 09:22.563 --> 09:31.235 align:start >> BECAUSE, AS YOU KNOW, BOTH 09:31.238 --> 09:33.738 align:start COUNTRIES, AND ESPECIALLY 09:33.741 --> 09:35.139 align:start ARIZONA AND SONORA HAVE 09:35.142 --> 09:37.508 align:start COMPLEMENTARY COUNTRIES. 09:37.511 --> 09:39.877 align:start WE HAVE NOTICED THAT SOMETIMES 09:39.880 --> 09:42.814 align:start EVEN -- THERE ARE REALLY GOOD 09:42.817 --> 09:43.181 align:start OPPORTUNITIES FOR MAKING THIS 09:43.184 --> 09:44.982 align:start BUSINESS. 09:44.985 --> 09:45.750 align:start THERE IS NOT ENOUGH ARTICULATION 09:45.753 --> 09:49.120 align:start OF THE BUSINESS. 09:49.123 --> 09:50.722 align:start SO, WE NEED TO MAKE A 09:50.725 --> 09:54.559 align:start MATCHMAKING COMMUNITY IN WHICH 09:54.562 --> 09:56.794 align:start WE CAN REALLY HOPE TO INCREASE 09:56.797 --> 09:59.564 align:start THE BUSINESS OPPORTUNITIES AND, 09:59.567 --> 10:02.233 align:start OF COURSE, TRYING TO BE SHARING 10:02.236 --> 10:03.067 align:start THE MARKETS, THE PEOPLE, THE 10:03.070 --> 10:05.703 align:start KNOWLEDGE, THE TECHNOLOGY. 10:05.706 --> 10:07.271 align:start SO THESE ARE SOME OF THE MAIN 10:07.274 --> 10:08.272 align:start GOMES THAT WE ARE HAVING IN 10:08.275 --> 10:13.378 align:start SIGNING THIS AGREEMENT. 10:13.381 --> 10:13.678 align:start >> SO IT'S NETWORKING WITH EACH 10:13.681 --> 10:18.016 align:start OTHER? 10:18.019 --> 10:18.416 align:start >> YES, I CAN SAY A SMART 10:18.419 --> 10:19.083 align:start NETWORKING. 10:19.086 --> 10:20.318 align:start >> HOW IMPORTANT IS IT FOR 10:20.321 --> 10:21.285 align:start MEXICO TO KNOW WHAT'S GOING ON 10:21.288 --> 10:22.653 align:start IN THE U.S., FOR THE U.S. TO 10:22.656 --> 10:25.890 align:start KNOW WHO'S THERE AND FOR 10:25.893 --> 10:27.592 align:start THOSE -- THOSE BUSINESSES TO BE 10:27.595 --> 10:27.992 align:start FRIENDS AND TO SHARE 10:27.995 --> 10:31.562 align:start CONNECTIONS? 10:31.565 --> 10:35.066 align:start >> IT'S VERY IMPORTANT, BECAUSE 10:35.069 --> 10:38.736 align:start AS YOU KNOW, SINCE 1994, WHEN 10:38.739 --> 10:40.738 align:start MEXICO SIGNS THIS NAFTA, THE 10:40.741 --> 10:43.107 align:start NORTH AMERICA FREE TRADE 10:43.110 --> 10:44.709 align:start AGREEMENT, WE ARE VERY -- MEXICO 10:44.712 --> 10:52.283 align:start REALLY HAS A GOOD DEVELOPMENT OF 10:52.286 --> 10:52.717 align:start THE ECONOMY BASED ON THE EXPORT 10:52.720 --> 10:54.786 align:start INDUSTRY. 10:54.789 --> 10:58.690 align:start IN '94, FOR EXAMPLE, MAIN INCOME 10:58.693 --> 10:59.424 align:start OF DOLLARS WAS 70% WAS FROM OIL 10:59.427 --> 11:00.892 align:start INDUSTRY. 11:00.895 --> 11:04.595 align:start NOW, IT'S DIFFERENT. 11:04.598 --> 11:06.030 align:start NOW IT'S ALMOST 80% OF 11:06.033 --> 11:07.665 align:start MANUFACTURING INDUSTRY AND THE 11:07.668 --> 11:09.667 align:start OTHER INDUSTRY GOES DOWN. 11:09.670 --> 11:11.569 align:start SO, THAT IS WHY WE ARE VERY 11:11.572 --> 11:13.271 align:start INTERESTED TO INCREASE AND KEEP 11:13.274 --> 11:14.672 align:start INCREASING NOT ONLY IN THE BIG 11:14.675 --> 11:17.108 align:start COMPANIES BUT ALSO IN THE SMALL 11:17.111 --> 11:18.509 align:start AND MEDIUM ENTERPRISES THAT CAN 11:18.512 --> 11:20.278 align:start BE CONNECTED TO BIG BUSINESS. 11:20.281 --> 11:22.213 align:start >> SOME PEOPLE MIGHT BE ASKING 11:22.216 --> 11:22.747 align:start HOW STRONG, HOW HEALTHY IS THE 11:22.750 --> 11:24.048 align:start MEXICAN ECONOMY? 11:24.051 --> 11:27.318 align:start WHAT WOULD YOU SAY? 11:27.321 --> 11:29.320 align:start >> I CAN SAY THAT IF YOU COMPARE 11:29.323 --> 11:32.790 align:start WITH OTHER SIMILAR 11:32.793 --> 11:35.093 align:start LATINO-AMERICAN ECONOMIES, WE 11:35.096 --> 11:36.961 align:start ARE REALLY DOING NOT SO BAD 11:36.964 --> 11:37.362 align:start BECAUSE WE ARE GROWING 11:37.365 --> 11:42.800 align:start CONSTANTLY. 11:42.803 --> 11:43.634 align:start RIGHT NOW, RATES ARE 2.1% OF THE 11:43.637 --> 11:46.604 align:start GDP EACH YEAR. 11:46.607 --> 11:49.207 align:start THAT IS NOT BAD. 11:49.210 --> 11:50.808 align:start MAINLY, IF WE CAN SEE THAT THE 11:50.811 --> 11:53.478 align:start AVERAGE OF THE GROWING IN 11:53.481 --> 11:56.914 align:start AMERICA IS 1%. 11:56.917 --> 12:00.585 align:start SO, NOW THAT REALLY IT IS MAKING 12:00.588 --> 12:03.688 align:start A REALLY TOUGH TIME BECAUSE SOME 12:03.691 --> 12:07.425 align:start FINANCIAL SPECULATION OF, YOU 12:07.428 --> 12:10.395 align:start KNOW, THE -- THE INCREMENT OF 12:10.398 --> 12:15.199 align:start THE RESERVE FED RATE, SO ALL THE 12:15.202 --> 12:16.734 align:start MARKETS ARE MAKING A LITTLE BIT 12:16.737 --> 12:22.240 align:start VERY STRANGE MOVEMENTS. 12:22.243 --> 12:23.274 align:start SO, MEXICO IS GOING GOOD IN THE 12:23.277 --> 12:27.412 align:start RELATION, THIS DIFFERENT RATE IS 12:27.415 --> 12:28.513 align:start HELPING US TO IMPROVE OUR EXPORT 12:28.516 --> 12:32.817 align:start CAPACITY. 12:32.820 --> 12:35.820 align:start SO, I GUESS THAT THE REST OF THE 12:35.823 --> 12:38.289 align:start YEAR AND 2016 COULD BE GOOD 12:38.292 --> 12:39.357 align:start YEARS IF WE TAKE ADVANTAGE OF 12:39.360 --> 12:41.025 align:start THIS ECONOMIC SITUATION. 12:41.028 --> 12:41.459 align:start >> YOU'RE HOPEFUL FOR THE 12:41.462 --> 12:44.395 align:start FUTURE, RIGHT? 12:44.398 --> 12:46.731 align:start >> YES, I'M HOPEFUL BECAUSE 12:46.734 --> 12:50.735 align:start ALSO, THE UNITED STATES' ECONOMY 12:50.738 --> 12:53.271 align:start IS GROWING. 12:53.274 --> 12:54.472 align:start IT HAS REALLY GOOD EXPECTATIONS 12:54.475 --> 12:54.906 align:start FOR THE REST OF THE YEAR AND 12:54.909 --> 12:57.608 align:start NEXT YEAR. 12:57.611 --> 12:59.410 align:start SO AS YOU KNOW, THE MAIN UNITED 12:59.413 --> 13:03.414 align:start STATES ARE OUR MAIN PARTNER, 13:03.417 --> 13:05.316 align:start COMMERCIAL PARTNERS, SO, THE 13:05.319 --> 13:06.317 align:start UNITED STATES MAKES GOOD, MEXICO 13:06.320 --> 13:07.385 align:start GOES IN THE SAME DIRECTION. 13:07.388 --> 13:08.619 align:start >> GREAT, THANK YOU SO MUCH. 13:08.622 --> 13:09.320 align:start IS THERE ANYTHING ELSE YOU WOULD 13:09.323 --> 13:12.390 align:start LIKE TO ADD? 13:12.393 --> 13:13.858 align:start >> JUST TO SAY THAT WE ARE VERY 13:13.861 --> 13:15.626 align:start EXCITED ABOUT THE SIGNING THIS 13:15.629 --> 13:18.062 align:start AGREEMENT AND WE HOPE TO COME 13:18.065 --> 13:22.266 align:start BACK LATER WITH SOME OTHER GROUP 13:22.269 --> 13:26.738 align:start OF ENTERPRISES, BY SECTORS AND 13:26.741 --> 13:30.675 align:start TRY TO MAKE THIS NEXT MEETING IN 13:30.678 --> 13:33.411 align:start LIFE, WITH LIFE, PERSONS WITH 13:33.414 --> 13:36.447 align:start VERY PRECISE REQUIREMENTS SO WE 13:36.450 --> 13:36.814 align:start CAN TRY TO DO REALITY OF THIS 13:36.817 --> 13:40.818 align:start AGREEMENT. 13:40.821 --> 13:41.853 align:start >> LAST YEAR, ARIZONA EXPORTED 13:41.856 --> 13:44.222 align:start $8.6 BILLION TO MEXICO. 13:44.225 --> 13:46.424 align:start AND IT'S ESTIMATED VISITORS FROM 13:46.427 --> 13:48.693 align:start MEXICO SPEND MORE THAN $7 13:48.696 --> 13:51.429 align:start MILLION IN ARIZONA EVERY DAY. 13:51.432 --> 13:53.865 align:start THOSE FIGURES COME FROM THE 13:53.868 --> 13:54.766 align:start ARIZONA MEXICO COMMISSION, A 13:54.769 --> 13:55.233 align:start CROSS-BORDER NON-PROFIT 13:55.236 --> 13:56.934 align:start ORGANIZATION. 13:56.937 --> 14:01.773 align:start HERE'S PRESIDENT OF THE BOARD OF 14:01.776 --> 14:05.677 align:start DIRECTORS, DAVID FARKA. 14:05.680 --> 14:06.811 align:start >> IT'S A 56-YEAR-OLD 14:06.814 --> 14:08.446 align:start ORGANIZATION, VERY VISIONARY AT 14:08.449 --> 14:10.148 align:start THE TIME IT WAS FORMED. 14:10.151 --> 14:11.482 align:start IT'S HAD ITS UPS AND DOWNS WITH 14:11.485 --> 14:16.788 align:start DIFFERENT ADMINISTRATIONS, BUT 14:16.791 --> 14:18.456 align:start IT'S AN ORGANIZATION THAT'S BEEN 14:18.459 --> 14:19.757 align:start REALLY BEEN SEEN AS A MODEL, NOT 14:19.760 --> 14:20.825 align:start ONLY WITHIN OTHER STATES WITHIN 14:20.828 --> 14:23.361 align:start ARIZONA BUT WORLDWIDE. 14:23.364 --> 14:26.397 align:start WE HAVE HAD OTHER COUNTRIES COME 14:26.400 --> 14:28.299 align:start AND SEE HOW THE COMMISSION 14:28.302 --> 14:29.967 align:start OPERATS AND THE SUCCESS IT'S 14:29.970 --> 14:30.301 align:start HAD WITH ITS RELATIONSHIPS WITH 14:30.304 --> 14:31.903 align:start MEXICO. 14:31.906 --> 14:33.471 align:start SO ORIGINALLY, IT WAS CREATED TO 14:33.474 --> 14:34.972 align:start ENHANCE THE RELATIONSHIPS FOR 14:34.975 --> 14:35.973 align:start THE STATE OF SONORA, OUR 14:35.976 --> 14:39.477 align:start NEIGHBOR TO THE SOUTH. 14:39.480 --> 14:42.146 align:start AND WHAT WE ARE TRYING TO DO NOW 14:42.149 --> 14:43.448 align:start IS FOLLOW INDUSTRY, INDUSTRY HAS 14:43.451 --> 14:45.650 align:start GONE BEYOND SONORA. 14:45.653 --> 14:46.884 align:start THE RELATIONSHIP WITH SONORA 14:46.887 --> 14:50.388 align:start WILL CONTINUE TO BE AT THE TOP 14:50.391 --> 14:50.822 align:start OF OUR LIST, BUT WE WANT TO LOOK 14:50.825 --> 14:52.657 align:start FURTHER. 14:52.660 --> 14:55.560 align:start THERE'S SOME STRENGTH THAT THE 14:55.563 --> 14:59.063 align:start STATE HAS, LIKE IN THE AEROSPACE 14:59.066 --> 15:03.101 align:start INDUSTRY, IN MINING INDUSTRY, 15:03.104 --> 15:06.571 align:start AND AUTOMOTIVE INDUSTRY THAT ARE 15:06.574 --> 15:08.639 align:start IN REGIONS LIKE BAJA, MAYBE 15:08.642 --> 15:08.973 align:start CHIHUAHUA AND THEY ARE ALREADY 15:08.976 --> 15:11.309 align:start THERE. 15:11.312 --> 15:13.911 align:start OUR LARGEST COMPANY, PUBLICLY 15:13.914 --> 15:18.516 align:start TRADED COMPANY IN ARIZONA, HAS 15:18.519 --> 15:19.784 align:start PLANS IN JALISCO, PF CHANG'S, 15:19.787 --> 15:21.586 align:start ANOTHER ARIZONA-BASED COMPANY 15:21.589 --> 15:23.688 align:start HAS 28 CHAINS THROUGHOUT MEXICO. 15:23.691 --> 15:24.889 align:start I THINK WE, AS AN ORGANIZATION, 15:24.892 --> 15:26.324 align:start WE HAVE BEEN LAGGING THOSE 15:26.327 --> 15:27.425 align:start EFFORTS AND WE WANT TO BRING 15:27.428 --> 15:28.459 align:start THOSE OPPORTUNITIES TO OTHER 15:28.462 --> 15:30.028 align:start INDUSTRIES AND TO OTHER 15:30.031 --> 15:33.264 align:start BUSINESSES IN THE STATE OF 15:33.267 --> 15:35.533 align:start ARIZONA TO, NUMBER ONE, REALLY 15:35.536 --> 15:37.902 align:start HELP WITH THE DEVELOPMENT, WITH 15:37.905 --> 15:40.238 align:start WORKFORCE DEVELOPMENT, WITH 15:40.241 --> 15:43.541 align:start EDUCATIONAL INSTITUTIONS, HAVING 15:43.544 --> 15:44.842 align:start THAT TRADE AND RESEARCH, HAVING 15:44.845 --> 15:48.312 align:start STUDENTS GO BACK AND FORTH 15:48.315 --> 15:50.948 align:start BETWEEN UNIVERSITIES AND JUST 15:50.951 --> 15:52.550 align:start HELP TO BE THE CATALYZER OF 15:52.553 --> 15:53.885 align:start THOSE RELATIONSHIPS. 15:53.888 --> 15:55.186 align:start >> THE GOVERNOR TRAVELED TO 15:55.189 --> 15:55.987 align:start MEXICO AND TALKED ABOUT THE 15:55.990 --> 15:56.921 align:start IMPORTANCE OF THE ECONOMIES 15:56.924 --> 15:58.389 align:start BOUNCING OFF OF EACH OTHER. 15:58.392 --> 15:59.090 align:start WHERE DO YOU SEE THAT GOING IN 15:59.093 --> 16:00.825 align:start THE FUTURE? 16:00.828 --> 16:02.860 align:start >> WELL, IT'S ENCOURAGING AND 16:02.863 --> 16:04.095 align:start IT'S NICE TO SEE A GOVERNOR THAT 16:04.098 --> 16:06.864 align:start HAS AN INTEREST IN HIS NUMBER 16:06.867 --> 16:08.533 align:start ONE TRADING PARTNER. 16:08.536 --> 16:10.868 align:start UM, ARIZONA TWRASD MEXICO ABOUT 16:10.871 --> 16:13.371 align:start $16 BILLION A YEAR. 16:13.374 --> 16:15.206 align:start AND FOR ME, I COULDN'T FATHOM 16:15.209 --> 16:17.208 align:start THAT AN ARIZONA GOVERNOR HAD NOT 16:17.211 --> 16:18.176 align:start VISITED THE MEXICAN CAPITAL IN 16:18.179 --> 16:20.311 align:start OVER A DECADE. 16:20.314 --> 16:22.980 align:start SO, THAT WAS THE FIRST STEP THAT 16:22.983 --> 16:26.417 align:start HE TOOK TO RE-ESTABLISH THOSE 16:26.420 --> 16:26.784 align:start CONNECTIONS, TO BE ABLE TO 16:26.787 --> 16:28.019 align:start REENGAGE. 16:28.022 --> 16:29.721 align:start AND NOT ONLY AT A GOVERNMENT 16:29.724 --> 16:32.223 align:start LEVEL, BUT HE WENT DOWN WITH THE 16:32.226 --> 16:33.624 align:start DELEGATION OF 40 BUSINESS PEOPLE 16:33.627 --> 16:34.659 align:start FROM AROUND THE STATE. 16:34.662 --> 16:37.028 align:start AND REALLY PUT THEM TOGETHER 16:37.031 --> 16:38.162 align:start WITH THEIR PEERS TO START 16:38.165 --> 16:40.164 align:start TALKING, BECAUSE BUSINESS IS 16:40.167 --> 16:40.531 align:start DONE BETWEEN PEOPLE THAT ARE IN 16:40.534 --> 16:42.600 align:start BUSINESS. 16:42.603 --> 16:43.801 align:start BUSINESS IS NOT DONE WITH 16:43.804 --> 16:45.036 align:start GOVERNMENT TALKING TO INDUSTRY. 16:45.039 --> 16:45.436 align:start SO, THAT WAS THE PURPOSE OF THE 16:45.439 --> 16:47.071 align:start TRIP. 16:47.074 --> 16:51.509 align:start IT'S JUST THE FIRST PART OF WHAT 16:51.512 --> 16:53.411 align:start WE ENVISION FOR THE STATE. 16:53.414 --> 16:56.347 align:start WE ARE HAVING -- WE ARE PLANNING 16:56.350 --> 16:59.317 align:start A COUPLE OF DIFFERENT MEETINGS 16:59.320 --> 17:01.219 align:start AND EVENTS WITH INDUSTRY FROM 17:01.222 --> 17:04.088 align:start MEXICO AND ARIZONA TO TRY TO 17:04.091 --> 17:05.390 align:start ENGAGE THESE PEOPLE IN 17:05.393 --> 17:06.524 align:start CONVERSATIONS AND REALLY BE 17:06.527 --> 17:07.825 align:start SOMEBODY THAT CAN BRING THAT 17:07.828 --> 17:08.159 align:start BUSINESS DEVELOPMENT TO THE 17:08.162 --> 17:09.527 align:start STATE. 17:09.530 --> 17:11.195 align:start >> HOW WOULD YOU DESCRIBE 17:11.198 --> 17:14.732 align:start ARIZONA'S ECONOMIC PICTURE? 17:14.735 --> 17:19.470 align:start >> VERY ENCOURAGING. 17:19.473 --> 17:22.940 align:start I THINK WE ARE -- WE HAVE A 17:22.943 --> 17:24.575 align:start VERY, UM, UNIQUE GEOGRAPHICAL 17:24.578 --> 17:28.279 align:start LOCATION, WHICH IN THE WORLD 17:28.282 --> 17:30.548 align:start ECONOMY, IT'S PRIVILEGED. 17:30.551 --> 17:32.150 align:start BEING A BORDER STATE, IT'S A 17:32.153 --> 17:35.286 align:start HUGE ADVANTAGE, NOT A 17:35.289 --> 17:37.321 align:start DISADVANTAGE, AND IT'S -- AS A 17:37.324 --> 17:40.158 align:start REGION, I DON'T THINK -- I WOULD 17:40.161 --> 17:43.261 align:start FIND HARD TO THINK ABOUT ANOTHER 17:43.264 --> 17:47.231 align:start PLACE THAT WOULD RIVAL US 17:47.234 --> 17:47.632 align:start GEOGRAPHICALLY COMPARED TO WORLD 17:47.635 --> 17:50.435 align:start ECONOMICS. 17:50.438 --> 17:52.770 align:start >> SO OFTEN, WE HEAR THE ECONOMY 17:52.773 --> 17:55.239 align:start OF BOTH COUNTRIES DICTATE WHAT 17:55.242 --> 17:55.873 align:start HAPPENS HERE IN THE U.S. 17:55.876 --> 17:56.674 align:start IS THAT A TRUE STATEMENT? 17:56.677 --> 18:00.244 align:start >> YES, IN A SENSE. 18:00.247 --> 18:00.578 align:start IT IS DEFINITELY A COLLABORATIVE 18:00.581 --> 18:02.313 align:start EFFORT. 18:02.316 --> 18:03.748 align:start IT IS SOMETHING THAT AS A 18:03.751 --> 18:04.115 align:start REGION, WE HAVE TO DEVELOP 18:04.118 --> 18:05.883 align:start TOGETHER. 18:05.886 --> 18:06.884 align:start >> ARIZONA IS A HUGE TRADING 18:06.887 --> 18:09.954 align:start PARTNER WITH MEXICO. 18:09.957 --> 18:11.255 align:start DO YOU SEE THAT RELATIONSHIP 18:11.258 --> 18:12.690 align:start CONTINUING AND GROWING, GOING 18:12.693 --> 18:15.460 align:start BACK TO THAT MISSION THAT THE 18:15.463 --> 18:15.727 align:start ORGANIZATION HAD BACK 56 YEARS 18:15.730 --> 18:16.160 align:start AGO? 18:16.163 --> 18:17.962 align:start >> NO DOUBT. 18:17.965 --> 18:20.498 align:start JUST IN THE LAST QUARTER, 18:20.501 --> 18:23.101 align:start EXPORTS AND IMPORTS FROM AND TO 18:23.104 --> 18:26.137 align:start MEXICO HAVE GROWN BY OVER 20%. 18:26.140 --> 18:26.704 align:start THAT'S THE EXPECTED ANNUAL 18:26.707 --> 18:29.307 align:start GROWTH AS WELL. 18:29.310 --> 18:31.042 align:start YES, IT'S THEIR NUMBER ONE 18:31.045 --> 18:33.311 align:start TRADING PARTNER WITH $16 BILLION 18:33.314 --> 18:37.382 align:start OF TRADE, BUT IF YOU PUT THINGS 18:37.385 --> 18:39.250 align:start INTO PERSPECTIVE THAT IS ONLY 18:39.253 --> 18:40.685 align:start ABOUT 8% WHAT TEXAS TRADES WITH 18:40.688 --> 18:41.886 align:start NEXT DLOECHL ARE STATES LIKE 18:41.889 --> 18:43.721 align:start MICHIGAN AND ILLINOIS THAT TRADE 18:43.724 --> 18:44.022 align:start MORE WITH MEXICO THAN ARIZONA 18:44.025 --> 18:45.757 align:start DOES. 18:45.760 --> 18:46.424 align:start SO THERE'S A LOT OF ROOM TO 18:46.427 --> 18:48.993 align:start GROW. 18:48.996 --> 18:51.162 align:start MEXICO'S A GROWING ECONOMY. 18:51.165 --> 18:52.363 align:start IT'S MIDDLE CLASS WITH 18:52.366 --> 18:53.464 align:start PURCHASING POWER AND LIKING 18:53.467 --> 18:54.198 align:start GOODS THAT ARE MANUFACTURED IN 18:54.201 --> 18:55.933 align:start THE U.S. 18:55.936 --> 18:57.035 align:start IT'S LARGER THAN THE ENTIRE 18:57.038 --> 18:58.803 align:start POPULATION OF CANADA. 18:58.806 --> 19:02.674 align:start SO AS THE CONSUMER MARKET FOR 19:02.677 --> 19:03.007 align:start ARIZONA COMPANIES, IT'S A PRIME 19:03.010 --> 19:04.442 align:start MARKET. 19:04.445 --> 19:05.743 align:start >> AND NOW BACK TO THE HISPANIC 19:05.746 --> 19:09.414 align:start MARKET OUTLOOK. 19:09.417 --> 19:10.948 align:start THE TUCSON HISPANIC CHAMBER OF 19:10.951 --> 19:15.319 align:start COMMERCE RELEASED ITS REPORT ON 19:15.322 --> 19:16.988 align:start TUESDAY AND THE KEYNOTE SPEAER 19:16.991 --> 19:18.122 align:start AT THE EVENT TRAVELLED IN FROM 19:18.125 --> 19:19.424 align:start AUSTIN, TEXAS. 19:19.427 --> 19:20.725 align:start MARK RODRIGUEZ, THE IMMEDIATE 19:20.728 --> 19:21.626 align:start PAST PRESIDENT OF THE CHAMBER OF 19:21.629 --> 19:22.193 align:start COMMERCE, THANK YOU FOR BEING 19:22.196 --> 19:22.560 align:start HERE. 19:22.563 --> 19:24.028 align:start WELCOME. 19:24.031 --> 19:25.463 align:start >> TALK ABOUT THE TUCSON MARKET, 19:25.466 --> 19:26.497 align:start UP THERE WITH MOST CHAMBERS 19:26.500 --> 19:27.532 align:start THROUGHOUT THE COUNTRY? 19:27.535 --> 19:28.800 align:start >> MOST DEFINITE LABOR DAY THE 19:28.803 --> 19:30.068 align:start REASON I CAME TODAY. 19:30.071 --> 19:30.401 align:start I LIKE TO GO WHERE THE ACTION 19:30.404 --> 19:31.903 align:start IS. 19:31.906 --> 19:34.672 align:start THERE'S A LOT OF ACTION HERE 19:34.675 --> 19:35.006 align:start WITH YOUR TUCSON HISPANIC 19:35.009 --> 19:36.774 align:start CHAMBER. 19:36.777 --> 19:38.076 align:start THE EVENT SCENE IS HISPANIC 19:38.079 --> 19:39.377 align:start MARKET OUTLOOK AND I'M GOING TO 19:39.380 --> 19:42.847 align:start TALK A LITTLE BIT ABOUT WHAT 19:42.850 --> 19:45.683 align:start THAT -- WHAT THAT MEANS ON A 19:45.686 --> 19:48.619 align:start NATIONAL LEVEL, BUT IT'S ALSO 19:48.622 --> 19:51.789 align:start SPECIFIC TO TUCSON AS AN AREA 19:51.792 --> 19:52.890 align:start THAT IS GROWING, THAT HAS A 19:52.893 --> 19:55.126 align:start SIGNIFICANT HISPANIC 19:55.129 --> 19:56.828 align:start ENTREPRENEUR SPIRIT, IT HAS 19:56.831 --> 19:59.330 align:start CORPORATIONS THAT UNDERSTAND THE 19:59.333 --> 19:59.764 align:start ECONOMICS OF THE NEW 19:59.767 --> 20:01.733 align:start DEMOGRAPHIC. 20:01.736 --> 20:02.500 align:start AND ITS PROXIMITY TO OUR 20:02.503 --> 20:04.669 align:start NEIGHBOR, MEXICO. 20:04.672 --> 20:05.870 align:start ALL THAT TOGETHER MAKES IT 20:05.873 --> 20:08.539 align:start PRETTY INTERESTING FORMULA AND 20:08.542 --> 20:10.641 align:start I'M GLAD TO SPEND TIME HERE 20:10.644 --> 20:12.910 align:start TODAY, ALL DAY REALLY, HERE IN 20:12.913 --> 20:13.678 align:start TUCSON, AS THE IMMEDIATE PAST 20:13.681 --> 20:14.779 align:start CHAIR OF THE UNITED STATES 20:14.782 --> 20:16.481 align:start HISPANIC CHAMBER OF COMMERCE. 20:16.484 --> 20:17.548 align:start >> WHAT IS IT ABOUT THE HISPANIC 20:17.551 --> 20:19.283 align:start POPULATION IN THE COUNTRY THAT 20:19.286 --> 20:20.018 align:start IS JUST BOOMING WITH THAT 20:20.021 --> 20:20.618 align:start ENTREPRENEURIAL SPIRIT THAT YOU 20:20.621 --> 20:23.755 align:start ARE TALKING ABOUT? 20:23.758 --> 20:26.057 align:start >> IF YOU LOOK AT UNOFFICIAL 20:26.060 --> 20:29.327 align:start STATISTICS SHOWING AN HISPANIC 20:29.330 --> 20:31.596 align:start ENTREPRENEUR RATE OF 3:1 IN THE 20:31.599 --> 20:32.930 align:start COUNTRY, ONE IS EVERYBODY ELSE. 20:32.933 --> 20:35.166 align:start YOUR IMMIGRANT ENTREPRENEUR RATE 20:35.169 --> 20:38.503 align:start IS 6:1. 20:38.506 --> 20:38.803 align:start 70,000 LATINOS TURN 18 EVERY 20:38.806 --> 20:41.005 align:start MONTH. 20:41.008 --> 20:42.874 align:start SO, IF YOU'RE THE VP OF FORD, IF 20:42.877 --> 20:44.275 align:start YOU'RE THE VP OF DUNKIN' DONUTS, 20:44.278 --> 20:45.276 align:start IF YOU RUN THE REPUBLICAN 20:45.279 --> 20:46.844 align:start NATIONAL COMMITTEE OR THE 20:46.847 --> 20:49.614 align:start DEMOCRATIC NATIONAL COMMITTEE, 20:49.617 --> 20:50.615 align:start YOU'RE NOT GOING TO BE WORKING 20:50.618 --> 20:51.749 align:start LONG IF DON'T PAY ATTENTION TO 20:51.752 --> 20:56.654 align:start THOSE STATISTICS. 20:56.657 --> 20:57.121 align:start AND THAT'S WHAT'S GOING ON ON A 20:57.124 --> 21:01.159 align:start NATIONAL LEVEL. 21:01.162 --> 21:01.859 align:start THE HISPANIC ENTREPRENEUR IS 21:01.862 --> 21:04.529 align:start MORE THAN A MARKET. 21:04.532 --> 21:04.929 align:start IT'S ABOUT THE COMMITMENT TO 21:04.932 --> 21:06.297 align:start DIVERSITY. 21:06.300 --> 21:08.066 align:start IT'S ABOUT THE COMMITMENT. 21:08.069 --> 21:09.834 align:start TO A NEW ECONOMY. 21:09.837 --> 21:12.403 align:start I USED TO SAY THE NEW 21:12.406 --> 21:14.072 align:start DEMOGRAPHIC A LOT, IT'S PRETTY 21:14.075 --> 21:15.606 align:start OBVIOUS, WE ARE THE NEW 21:15.609 --> 21:16.841 align:start DEMOGRAPHIC, AS A POPULATION. 21:16.844 --> 21:19.610 align:start I'VE CHANGED THAT A LITTLE BIT. 21:19.613 --> 21:20.478 align:start I LIKE THE PHRASE DEMOGRAPHIC OF 21:20.481 --> 21:22.814 align:start THE NEW ECONOMY. 21:22.817 --> 21:26.351 align:start WITH AN ENTREPRENEUR RATE OF 21:26.354 --> 21:27.885 align:start 3:1, YOU HAVE A NEW ECONOMY. 21:27.888 --> 21:28.986 align:start WE ARE ARE PAYING THOSE BILLS 21:28.989 --> 21:31.889 align:start FOR THE AMERICAN ECONOMY AND PAY 21:31.892 --> 21:32.590 align:start THE FUTURE BILLS FOR AMERICA'S 21:32.593 --> 21:37.862 align:start ECONOMY. 21:37.865 --> 21:38.997 align:start HOTBEDS SUCH AS TUCSON AND THE 21:39.000 --> 21:40.498 align:start ARIZONA ECONOMIC MARKET IN SPITE 21:40.501 --> 21:46.371 align:start OF PREVIOUS CONTROVERSY, IN 21:46.374 --> 21:47.071 align:start SPITE OF PREVIOUS CON THROW 21:47.074 --> 21:47.839 align:start -- 21:47.842 --> 21:48.506 align:start -- 21:48.509 --> 21:48.873 align:start CONTROVERSY, THE ECONOMY IS 21:48.876 --> 21:50.141 align:start BOOMING. 21:50.144 --> 21:51.109 align:start >> HOW DOES THE BORDER ECONOMY 21:51.112 --> 21:52.877 align:start PLAY INTO IT? 21:52.880 --> 21:54.746 align:start >> ALTHOUGH VERY POLITICAL, 21:54.749 --> 21:55.747 align:start THAT'S WHY I SAY TRADE WITH OUR 21:55.750 --> 21:57.749 align:start NEIGHBOR, BUSINESS WITH OUR 21:57.752 --> 22:00.551 align:start NEIGHBOR, I DON'T EVEN SAY 22:00.554 --> 22:01.919 align:start INTERNATIONAL TRADE, OKAY? 22:01.922 --> 22:04.689 align:start BEING FROM TEXAS, IT'S SOMETHING 22:04.692 --> 22:06.557 align:start THAT WE HAVE DONE WELL. 22:06.560 --> 22:08.459 align:start ARIZONA HAS HAD -- DUE TO SOME 22:08.462 --> 22:10.662 align:start PREVIOUS CONTROVERSY, CHAMBERS 22:10.665 --> 22:14.165 align:start OF COMMERCE, LIKE THE TUCSON 22:14.168 --> 22:15.667 align:start CHAMBER OF COMMERCE, LEAH 22:15.670 --> 22:17.435 align:start MARQUEZ PETERSON AND 22:17.438 --> 22:18.770 align:start PROFESSIONAL STAFF, FANTASTIC 22:18.773 --> 22:20.672 align:start LEADERSHIP AND VOLUNTEERS DON'T 22:20.675 --> 22:24.142 align:start VIEW THAT AS A CHALLENGE, THEY 22:24.145 --> 22:26.611 align:start VIEW IT AS AN OPPORTUNITY AND 22:26.614 --> 22:27.612 align:start I'M JUST SO ENENLIGHTENED AND 22:27.615 --> 22:29.013 align:start HAPPY THAT OTHER CHAMBERS HAVE 22:29.016 --> 22:30.448 align:start THEIR LOCALS UP ON THE WEBSITE 22:30.451 --> 22:33.317 align:start OF THE TUCSON CHAMBER OF 22:33.320 --> 22:34.585 align:start COMMERCE. 22:34.588 --> 22:36.721 align:start SO, WHAT YOU SEE IS THE 22:36.724 --> 22:38.256 align:start COMPETITIVE ADVANTAGE FROM 22:38.259 --> 22:39.323 align:start TUCSON TO THIS BORDER, WHICH IS 22:39.326 --> 22:41.059 align:start REALLY JUST A CHECKPOINT ON 22:41.062 --> 22:43.161 align:start BUSINESS WITH OUR NEIGHBOR. 22:43.164 --> 22:43.594 align:start >> WHO IS THE HISPANIC 22:43.597 --> 22:44.595 align:start ENTREPRENEUR? 22:44.598 --> 22:47.565 align:start WHAT DOES HE OR SHE LOOK LIKE? 22:47.568 --> 22:51.502 align:start >> HE OR SHE, IT'S ALL -- ALL 22:51.505 --> 22:53.805 align:start SHADES, COLORS, SIZES. 22:53.808 --> 22:54.505 align:start THERE'S THE NON-HISPANIC 22:54.508 --> 22:56.874 align:start ENTREPRENEUR THAT WANTS TO BE 22:56.877 --> 22:58.576 align:start THE HISPANIC ENTREPRENEUR. 22:58.579 --> 23:00.011 align:start IT'S JUST -- HISPANIC 23:00.014 --> 23:03.781 align:start ENTREPRENEURISM IS A SPIRIT. 23:03.784 --> 23:05.817 align:start IT'S A COMMITMENT. 23:05.820 --> 23:07.251 align:start YES, WE HAVE TO PAY QUARTERLY 23:07.254 --> 23:09.053 align:start TAXES, BUT WE'RE CREATING JOBS 23:09.056 --> 23:11.956 align:start EVERY SINGLE DAY WE GO TO WORK. 23:11.959 --> 23:13.057 align:start HOWEVER, AS A CULTURE, WE SEE 23:13.060 --> 23:13.358 align:start THINGS A LITTLE DIFFERENT, 23:13.361 --> 23:16.561 align:start RIGHT? 23:16.564 --> 23:16.861 align:start WE ARE USED TO A LITTLE BIT MORE 23:16.864 --> 23:19.063 align:start DRAMA. 23:19.066 --> 23:19.864 align:start WE ARE USED TO 40 PEOPLE AT OUR 23:19.867 --> 23:22.133 align:start HOUSE ON THANKSGIVING. 23:22.136 --> 23:24.335 align:start WE ARE USED TO GOING A LITTLE -- 23:24.338 --> 23:25.670 align:start A LITTLE FURTHER FOR THAT OLDER 23:25.673 --> 23:28.406 align:start GENERATION, WHICH IS DEFINITELY 23:28.409 --> 23:31.709 align:start PART OF OUR GROWING POPULATION. 23:31.712 --> 23:36.381 align:start HOWEVER, YOU DON'T HAVE TO BE 23:36.384 --> 23:36.681 align:start HISPANIC TO BE PART OF THIS 23:36.684 --> 23:38.316 align:start BOOM. 23:38.319 --> 23:39.784 align:start ALL YOU NEED IS A COMMITMENT TO 23:39.787 --> 23:41.252 align:start THE DEMOGRAPHIC AND THE ECONOMY. 23:41.255 --> 23:42.887 align:start I THINK MAJOR CORPORATIONS ARE 23:42.890 --> 23:44.789 align:start STARTING TO REALIZE THAT, DAY 23:44.792 --> 23:45.890 align:start IN, DAY OUT. 23:45.893 --> 23:49.827 align:start WE ARE CHANGING AS A COUNTRY. 23:49.830 --> 23:50.995 align:start WE ARE CHANGING AS AN ECONOMY. 23:50.998 --> 23:53.398 align:start AND BEV TO STAY ON THE FOOTBALL 23:53.401 --> 23:55.366 align:start FIELD, STAY COMMITTED TO THAT 23:55.369 --> 23:56.501 align:start BORK AND IT TAKES WORK AND AN 23:56.504 --> 23:58.703 align:start ENTREPRENEUR KNOWS EXACTLY WHAT 23:58.706 --> 24:00.571 align:start A LONG DAY MEANS. 24:00.574 --> 24:02.573 align:start >> LOCAL, NATIONAL BUSINESS, CAN 24:02.576 --> 24:02.940 align:start THEY AFFORD TO IGNORE THE 24:02.943 --> 24:05.743 align:start HISPANICS? 24:05.746 --> 24:08.680 align:start >> I DON'T THINK SOCIAL, 24:08.683 --> 24:10.548 align:start CULTURAL OR POLITICAL COMPONENTS 24:10.551 --> 24:12.750 align:start OF THIS COUNTRY CAN -- CAN 24:12.753 --> 24:15.119 align:start IGNORE THE HISPANIC POPULATION, 24:15.122 --> 24:16.487 align:start SIMPLY BECAUSE THEY CAN'T 24:16.490 --> 24:16.888 align:start SURVIVE WITHOUT THE HISPANIC 24:16.891 --> 24:19.057 align:start POPULATION. 24:19.060 --> 24:21.926 align:start I MEAN, THE UNOFFICIAL RESULT, 24:21.929 --> 24:22.260 align:start 70,000 LATINOS TURN 18 EVERY 24:22.263 --> 24:23.895 align:start MONTH. 24:23.898 --> 24:27.131 align:start WE ARE THE FASTEST GROWING 24:27.134 --> 24:28.599 align:start SEGMENT OF AMERICA'S POPULATION. 24:28.602 --> 24:30.535 align:start THE NON-HISPANIC WHITE 24:30.538 --> 24:34.439 align:start POPULATION WILL NO LONGER BE 50% 24:34.442 --> 24:36.074 align:start BY THE YEAR 2042. 24:36.077 --> 24:37.075 align:start WITH PEOPLE LIKE ME HAVING FOUR 24:37.078 --> 24:40.878 align:start DAUGHTERS, I THINK WE ARE GOING 24:40.881 --> 24:43.548 align:start TO HIT THAT NUMBER QUICKER. 24:43.551 --> 24:46.818 align:start BUT IT'S A SPIRIT AND THE 24:46.821 --> 24:48.186 align:start COMMITMENT THAT MANY PEOPLE IN 24:48.189 --> 24:49.887 align:start THIS COUNTRY ARE DEDICATED TO IN 24:49.890 --> 24:52.090 align:start SPITE OF THE CONTROVERSY. 24:52.093 --> 24:54.025 align:start IN SPITE OF THE RHETORIC. 24:54.028 --> 24:54.692 align:start IN SPITE OF THE CHALLENGES THAT 24:54.695 --> 24:56.260 align:start ARE OUT THERE. 24:56.263 --> 24:56.694 align:start WHAT WE ARE LOOKING AT IS 24:56.697 --> 24:57.729 align:start OPPORTUNITY. 24:57.732 --> 24:58.329 align:start WHAT WE ARE LOOKING AT IS 24:58.332 --> 25:01.466 align:start CREATION OF WEALTH. 25:01.469 --> 25:03.067 align:start WE ARE LOOKING AT OPPORTUNITY, 25:03.070 --> 25:04.569 align:start CREATION OF JOBS. 25:04.572 --> 25:06.004 align:start THAT DEFINITELY BENEFIT THE 25:06.007 --> 25:07.705 align:start WHOLE ECONOMY, FOR EXAMPLE, OF 25:07.708 --> 25:09.640 align:start TUCSON AND SOUTHERN ARIZONA, BUT 25:09.643 --> 25:11.209 align:start THE HISPANIC ENTREPRENEUR IS 25:11.212 --> 25:13.244 align:start ALSO BENEFITING THE WHOLE 25:13.247 --> 25:13.878 align:start AMERICAN ECONOMY. 25:13.881 --> 25:15.680 align:start WE ARE PAYING THE BILLS. 25:15.683 --> 25:17.115 align:start >> ARE HISPANICS STILL SCEPTICAL 25:17.118 --> 25:17.415 align:start OF GETTING INTO THE BUSINESS 25:17.418 --> 25:17.782 align:start WORLD? 25:17.785 --> 25:24.756 align:start >> SURE. 25:24.759 --> 25:31.229 align:start I THINK IF YOU TALK TO A COUPLE 25:31.232 --> 25:32.030 align:start OF MY AUNTS AND UNCLE SUNCLES, 25:32.033 --> 25:33.831 align:start LITTLE SCARY. 25:33.834 --> 25:36.267 align:start QUARTERLY TAXES SCARE THE 25:36.270 --> 25:38.102 align:start MULTIMILLIONAIRE, IT SURE IS 25:38.105 --> 25:40.505 align:start GOING TO SCARE THE ENTREPRENEUR. 25:40.508 --> 25:40.905 align:start WE ARE JUST NOT ESTABLISHING 25:40.908 --> 25:43.007 align:start RESTAURANTS. 25:43.010 --> 25:43.408 align:start WE ARE ESTABLISHING TECHNOLOGY 25:43.411 --> 25:45.543 align:start COMPANIES. 25:45.546 --> 25:46.511 align:start WE ARE ESTABLISHING SERVICE 25:46.514 --> 25:47.578 align:start COMPANIES. 25:47.581 --> 25:50.248 align:start WE ARE DEFINITELY SIGNIFICANTLY 25:50.251 --> 25:53.184 align:start IN THE FINANCIAL SERVICES, 25:53.187 --> 25:56.320 align:start INSURANCE AND BANKING SECTORS. 25:56.323 --> 25:58.890 align:start WHAT I ALSO SEE IS A LOT MORE 25:58.893 --> 26:01.693 align:start HISPANIC ENTREPRENEUR AND 26:01.696 --> 26:04.128 align:start INTEREST IN THE HARD SECTORS OF 26:04.131 --> 26:05.797 align:start OIL AND GAS, THE HARD SECTORS OF 26:05.800 --> 26:07.932 align:start WATER AND RESOURCE DEVELOPMENT, 26:07.935 --> 26:09.667 align:start BILLION DOLLAR TRAIN DEVELOPMENT 26:09.670 --> 26:12.103 align:start IN A STATE LIKE CALIFORNIA. 26:12.106 --> 26:13.071 align:start YOU WANT TO HELP A LATINO? 26:13.074 --> 26:16.007 align:start BUY CONCRETE. 26:16.010 --> 26:17.442 align:start WE ARE GOING TO BE ON THIS 26:17.445 --> 26:18.142 align:start FOOTBALL FIELD FROM NOW TO THE 26:18.145 --> 26:19.444 align:start END OF TIME. 26:19.447 --> 26:20.912 align:start AND IT'S CHANGING AND WE HAVE 26:20.915 --> 26:22.447 align:start GOT TO CHANGE WITH IT AND WE 26:22.450 --> 26:23.815 align:start HAVE TO BE FLEXIBLE, BUT WE HAVE 26:23.818 --> 26:25.383 align:start TO REALIZE THAT COMMITMENT, LIKE 26:25.386 --> 26:26.084 align:start I WAS TALKING ABOUT, STAYING ON 26:26.087 --> 26:27.785 align:start THE FOOTBALL FIELD. 26:27.788 --> 26:28.086 align:start >> WHAT DOES THE FUTURE LOOK 26:28.089 --> 26:29.620 align:start LIKE? 26:29.623 --> 26:31.322 align:start >> THE FUTURE LOOKS BRIGHT. 26:31.325 --> 26:33.224 align:start BUT IT'S GOING TO TAKE A LOT OF 26:33.227 --> 26:34.659 align:start HARD WORK. 26:34.662 --> 26:36.494 align:start WHAT'S SO IMPORTANT IN THE 26:36.497 --> 26:38.663 align:start BUSINESS WORLD, IN MY OPINION, 26:38.666 --> 26:39.063 align:start IS STAYING ON THE FOOTBALL 26:39.066 --> 26:40.098 align:start FIELD. 26:40.101 --> 26:41.666 align:start YOU'RE GOING TO HAVE TO PUNT 26:41.669 --> 26:42.333 align:start ONCE IN A WHILE. 26:42.336 --> 26:43.701 align:start IT'S OKAY. 26:43.704 --> 26:45.436 align:start YOU'RE NOT GOING TO GET A FIRST 26:45.439 --> 26:48.006 align:start DOWN EVERY TIME. 26:48.009 --> 26:49.507 align:start BUT YOU HAVE TO STAY ON THE 26:49.510 --> 26:50.441 align:start FOOTBALL FIELD. 26:50.444 --> 26:50.942 align:start YOU HAVE TO STAY ON THE FOOTBALL 26:50.945 --> 26:52.210 align:start FIELD. 26:52.213 --> 26:54.779 align:start WE HAVE TO BE HISPANIC 26:54.782 --> 26:57.148 align:start ENTREPRENEURS THAT ARE PRESENTLY 26:57.151 --> 26:58.516 align:start IN BUSINESS HAVE TO HELP BRING 26:58.519 --> 27:00.251 align:start UP OTHER HISPANIC ENTREPRENEURS. 27:00.254 --> 27:01.953 align:start AT THE SAME TIME, WE HAVE TO 27:01.956 --> 27:05.623 align:start HELP EACH OTHER REALIZE THAT WE 27:05.626 --> 27:07.225 align:start DON'T HAVE NECESSARILY ALL THE 27:07.228 --> 27:08.159 align:start ACUMEN THAT A MAINSTREAM 27:08.162 --> 27:09.761 align:start ENTREPRENEUR HAS BUT RATHER BE 27:09.764 --> 27:12.096 align:start AN EXCUSE, LET'S HELP EACH OTHER 27:12.099 --> 27:13.798 align:start TO GET THAT ACUMEN, TO GO SEE 27:13.801 --> 27:16.034 align:start THE BANKER, TO WRITE THE 27:16.037 --> 27:18.069 align:start BUSINESS PLAN, TO VOTE, YOU 27:18.072 --> 27:21.673 align:start KNOW, ALL OF THAT IS IMPORTANT. 27:21.676 --> 27:24.208 align:start IF WE DO THAT, THE FUTURE IS 27:24.211 --> 27:26.644 align:start VERY, VERY BRIGHT. 27:26.647 --> 27:28.413 align:start >> IF YOU'D LIKE TO SEE THE 27:28.416 --> 27:30.181 align:start HISPANIC MARKET OUTLOOK REPORT, 27:30.184 --> 27:31.582 align:start WE HAVE PUBLISHED IT ON OUR 27:31.585 --> 27:33.718 align:start WEBSITE, AZWEEK.COM. 27:33.721 --> 27:34.952 align:start NEXT WEEK, JOIN US AS WE EXPLORE 27:34.955 --> 27:36.587 align:start WORLD HEALTH CARE IN ARIZONA AND 27:36.590 --> 27:38.156 align:start HOW THE CLOSURE OF THE DOUGLAS 27:38.159 --> 27:38.856 align:start HOSPITAL WILL IMPACT THAT 27:38.859 --> 27:41.659 align:start COMMUNITY. 27:41.662 --> 27:43.828 align:start FOR ALL OF US AT ARIZONA PUBLIC 27:43.831 --> 27:45.263 align:start MEDIA, I'M LORRAINE RIVERA.