WEBVTT

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GUEST: It is something that my
mother-in-law had in her house
for close to 70 years. She

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and my father-in-law were in
Chicago in the late '40s. He
was a commercial artist. The

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story that she told was that
he shared a building space with
Haddon Sundblom, and that when

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they were clearing things out,
that they did not want this
anymore. And I don't know if

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he asked for it, he was given
it-- really, details are a
little sketchy. But he ended

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up with this.

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APPRAISER: And who
was Mr. Sundblom?

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GUEST: He was the Coca-Cola
Santa Claus artist.

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APPRAISER: Mm-hmm, yes.
This is just an amazing
piece of original
Coca-Cola advertising art.

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There are not a lot of them
left out there. And a lot of
them did wind up in the trash,

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because they were not considered
valuable. The Coca-Cola
collectors, they are rabid.

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This is a real rarity for
them. Coca-Cola art is highly
collectible, especially the

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earlier art, because it
shows an America that
doesn't exist anymore.

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GUEST: Mm-hmm.

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APPRAISER: I actually was able
to find this image. It was
used in a 1942 ad, and it is

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just such an amazing piece
of our history. Given all of
the parameters of this piece

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and given how beautiful it
just is, even with all of the
issues, I would have no troubles

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valuing this at
$4,000 to $6,000.

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GUEST: Cool, very cool.

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APPRAISER: You
should get it framed.

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GUEST: Okay.

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APPRAISER: Because it will
protect the paint from cracking
any further. And hang it on

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a wall.

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GUEST: Yes.

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APPRAISER: This is history.

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GUEST: Thank you.