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America's Heartland is made 
possible by...

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Farm Credit - 
Financing agriculture and rural 
America since 1916.

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Farm Credit is 
cooperatively owned by America's 
farmers and ranchers.

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Learn more at farmcredit.com

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CropLife America - 
Representing the companies whose

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modern farming innovations help 
America's farmers provide

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nutritious food for communities 
around the globe.

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Hi I'm Rob Stewart.

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If you like a glass of wine 
with your meals or, maybe,

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like to grab a beer 
at the end of the day,

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then stick around -- 
because we're raising a glass

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to an important segment of 
American agriculture.

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We'll take you to California 
where winemakers are taking

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a different approach in 
reaching new customers.

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You'll see how crop 
technology is helping one

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winemaker to "sweeten" 
your tasting experience.

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Sharon Vaknin has some ideas 
that make it easy for you

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to serve up a very 
popular dish.

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And we'll take you to the 
Pacific Northwest where

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turning out distinctive 
beers is a multi-family effort.

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It's all coming up on 
America's Heartland.

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Bottoms up. 
Cheers, cheers.

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♪You can see it in the eyes 
Of every woman and man♪

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♪In America's Heartland 
living close to the land♪

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♪There's a love for the country 
And a pride in the brand♪

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♪In America's Heartland♪

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♪Living close 
Close to the land♪

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♪♪

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In recent years, Americans 
have become a lot more

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selective about where 
their food comes from.

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And we've become much 
more adventuresome

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when it comes to trying new 
foods.

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And that goes for 
beverages as well.

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Just look at the explosion 
in micro-brews

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when it comes to beer.

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Barley... hops... 
wheat... and rice.

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Heartland grains that go 
into brewing

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big name and boutique beers.

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And while beer was once just 
"beer" today we have everything

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from low cal and low carb to 
imports and flavored malts.

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And while everyone knows 
about wine from California,

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more and more states are 
seeing winemakers using

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local grapes to produce 
award winning wines.

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Figures show that Americans 
will consume,

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on average, about 
12 bottles a year.

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And what are we drinking?

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Chardonnay, cabernet 
sauvignon, merlot, pinot grigio

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and white zinfandel are high on 
the wine popularity list.

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And just as we've seen 
new innovations that have

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dramatically increased crop 
yields for farmers growing

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things like corn, cotton, 
wheat and soybeans,

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crop research is also impacting 
those producers who grow grapes

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and it's being done in a new way 
that is closer to nature.

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Ridge Vineyards has been 
producing award winning

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wines for more than 
a half century.

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Their historic vineyard spreads 
across these colorful hills in

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the Santa Cruz Mountains in 
Cupertino California.

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Though we have mostly 
Cabernet Sauvignon,

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we have a little bit 
of Cabernet Franc,

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a lot of Merlot 
and Petite Verdot.

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Those four grapes all have 
the potential of going into

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our top wine called Monte 
Bello and a small block of

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really old Zinfandel 
that is pre-prohibition.

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The wines... and 
historic vines here...

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benefit not just from 
decades old growth.

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They also benefit from something 
called bio crop protection...

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new ways to manage crop 
cycles using more

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natural methods and 
fewer chemicals.

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On this hot summer day, 
the grape vines are being

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sprayed to prevent mildew growth 
and the potential for rotting.

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It's high science 
horticulture, developed here.

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This is the 
Bayer Crop Science Research

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and Development Laboratory 
where a team of scientists

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and horticulturists is 
developing new scientific

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approaches for farmers to 
use on crops around the globe.

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We have... a basic discovery, 
we're looking for new

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microorganisms to use 
in crop protection.

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So we have microbiology, 
we have chemistry,

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we have entomology, nematology.

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As we're developing the 
process we have to continue

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to test that against the 
target diseases

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to make sure that the 
activity is continuing.

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We also need to support 
manufacturing,

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make sure that each batch 
of product

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meets specifications for the 
disease control.

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But scientific crop protection, 
and research,

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begins with recreated "mini farm 
fields" in these greenhouses.

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Conditions here simulate 
what crops, and farmers,

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face in the real 
world of production.

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It's research 
that takes time.

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When one of our scientists 
goes wow, you know,

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he's working on a bench and 
he discovers a new product

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to control fungus, 
say on apples.

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From the day that he 
says wow, on his bench,

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it can be up to ten 
to fifteen years

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before we can get that to a 
grower for actual use.

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We do a great number 
of field trials,

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scientific work to go to 
the regulatory authorities.

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In the U.S., it's the 
Environmental Protection Agency,

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the EPA.

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The crop work here will focus on 
a number of concerns:

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things like seed development, 
crop protection and pest control

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In addition to the focus 
on science....

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One of the methodologies that we 
use looks at the job of growing

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a crop and we break that 
down into job steps.

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And what that allows you 
to do is to understand the

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efficiencies needed and to 
anticipate the technology

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that it's gonna need to make 
a grower more efficient

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at growing that crop.

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Those methodologies include 
research to discover and enhance

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the naturally occurring defense 
systems that some plants have.

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Finding those plant "biological" 
protections can impact

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even reduce, the need for 
chemical pesticides.

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It starts from focusing on 
the crop that the farmer is

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growing and figuring out 
what the best technology is to

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produce the highest yielding and 
the best quality crop.

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So our field biologists can take 
all of these different tools

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and create this unique program 
for the benefit of our farmers.

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Scientists say that all of 
this research is critical to

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providing food to a growing 
world population...

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You hear a lot of time, 
you know, seven billion,

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going to nine 
billion by 2050,

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and so those people are gonna 
want a higher protein diet,

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much like we 
enjoy here in the U.S.

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And so to feed those people 
is gonna take a lot of

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technology, and we're 
excited about it.

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And as for the work 
being done in the lab...

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or on the plants at the 
Ridge Vineyards...

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it's the potential for new 
approaches

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to agriculture that make 
the difference.

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I love to see something 
that I've scaled up,

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or worked on in the 
lab in small scale,

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to see it in the big 
production tanks, to see,

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you know, tanker trucks of 
the product in pallets,

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going out, being distributed 
all over the world.

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To me that's 
really exciting.

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♪♪

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Want a little wine trivia?

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It takes about 800 
individual grapes

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to create just one bottle 
of wine.

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Wine is produced in 
every state in the U.S.

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even Hawaii which turns out 
fruit flavored wines...

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some of them made from 
pineapple.

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No matter where you live, in the 
U.S. or overseas, it is a good

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bet that you enjoy wines from 
California.

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That's because California 
produces

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more than 80% of the 
wine in America.

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But even with the lion's 
share of the country's sales,

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some Golden State 
vintners are looking to

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target new markets for 
selling their products.

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Consider the diversity of 
the winemaking industry:

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French, Italian, Chilean 
and Australian vintners.

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On the American 
vineyard scene,

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This is about 
three years old.

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Winemaker Mac McDonald 
will tell you that

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African American vintners are 
not as well known.

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I travel around the country. 
I've been to a lot of places, do

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a lot of wine dinners, do a lot 
of "you know" charity events.

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And as I do these charity events 
it all of a sudden it dawned on

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me that there was no African 
Americans in my audience.

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That I personally made.

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Theodora Lee owns Theopolis 
Vineyards in Cloverdale,

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California where she grows 
petite syrah grapes.

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So, I want you to try it.

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I would love to try it.

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Because it is absolutely a kick.

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Raised in rural Texas, 
she wasn't exposed to many

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wine drinkers 'til she 
joined a law firm that

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employed several 
vineyard owners.

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It smells amazing!

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Today as an African 
American woman successfully

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conducting a wine business 
-Theo says her heritage

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presents a whole new point 
of view to the wine trade.

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African Americans - they 
could get as much pleasure

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if they knew about the 
quality of wine and that's

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what we're about-educating 
and making it available to the

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public at large, but the African 
American community specifically.

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And so as we were going 
through this thing.

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Both Mac and Theo belong to

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the Association of African 
American Vintners.

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It was founded around members 
who could come together;

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create an opportunity for us 
to talk,

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share resources and we 
wanted to also provide an

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opportunity to 
educate the public.

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Primarily African Americans, 
but not only

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African Americans, about wine, 
the wine industry

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and what the wine industry 
can do.

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Mac's interest began as a 12 
year old boy

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on his family's Texas farm.

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My father was a moonshine 
maker by the name of Sue,

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long before Johnny Cash had 
a song about a man named Sue.

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And there used to be a bunch 
of attorneys and doctors and

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guys that came out of Houston 
and Dallas and Ft. Worth,

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Texas that'd go hunting with my 
grandfather cause he had all

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the various types of dogs 
and they would drink my father's

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moonshine and one of those guys 
used to drink burgundy.

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You know if you look at these 
grapes here,

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next year we will have a lot.

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Sampling that burgundy began a 
lifelong interest in wine.

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Today, Mac and 
his wife, Lil,

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have realized their dream 
of owning their own winery;

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a venture into viticulture 
that puts Mac into

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a very small segment 
of the industry.

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African Americans own fewer 
than 5% of all

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of the wineries in the United 
States-

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a statistic the association 
wants to change.

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The fact that 
we're successful,

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the fact that 
we are out here,

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the fact that people 
know we're out here;

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that will increase 
opportunities and desires of

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other people to try it, to 
get in the business and see

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00:11:09,798 --> 00:11:11,264
if they can do 
something with it.

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One of the goals of the 
association is to direct

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more African American students 
into careers in viticulture.

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00:11:17,998 --> 00:11:22,464
Mac says the organization offers 
scholarships and internships as

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a viable way of changing the 
face of the industry.

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The idea is not to have it 
a black thing but it's the

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idea is to get more African 
Americans to drink wine.

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When you bring 
diversity to the table,

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what you do is get a 
different perspective;

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you get a different 
approach than what

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your traditional general 
population may do.

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I like spicy... 
I'm a big fan of the spicy.

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Recent studies show that 
spending by diverse groups

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can have a significant impact on 
consumer segments of the economy

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The association thinks 
that wine education,

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targeted marketing and 
increased awareness can send

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more of those dollars 
to wine sales.

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We're out here, we're 
making quality product.

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We don't make African 
American wine,

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we don't make black wine, 
we make quality product.

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The association is not just 
around African Americans.

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The majority wine industry;

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they love the fact that 
we're out here. Why?

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Because it brings wine 
consumers to them that they

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otherwise would 
not have gotten.

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And just as that taste of 
burgundy began the path for

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00:12:25,331 --> 00:12:28,598
Mac McDonald, his goal is to 
lay the groundwork

239
00:12:28,598 --> 00:12:32,564
for the next aspiring 
winemaker of color.

240
00:12:32,564 --> 00:12:38,631
As for the future I just 
hope that I can hang on long

241
00:12:38,631 --> 00:12:41,531
enough to see some 
African American,

242
00:12:41,531 --> 00:12:45,564
male or female tap me on the 
shoulder and say

243
00:12:45,564 --> 00:12:50,798
"old man I can make better 
wine than you can."

244
00:12:50,798 --> 00:12:52,398
Californian's 
like their wine!

245
00:12:52,398 --> 00:12:54,598
And not only does the Golden 
State produce more than

246
00:12:54,598 --> 00:12:57,131
80% of the wine made in America.

247
00:12:57,131 --> 00:13:00,264
Californians drink a lot of 
it as well-- enjoying,

248
00:13:00,264 --> 00:13:14,031
on average, one of every five 
bottles consumed in the U.S.

249
00:13:14,031 --> 00:13:15,931
There is no doubt that 
wine's popularity

250
00:13:15,931 --> 00:13:18,331
is on the rise across the U.S.

251
00:13:18,331 --> 00:13:20,498
You'll find it in more and 
more grocery stores with a

252
00:13:20,498 --> 00:13:22,764
growing number of 
varieties available.

253
00:13:22,764 --> 00:13:26,664
But for that new wine drinker it 
can be a little overwhelming.

254
00:13:26,664 --> 00:13:28,498
So here's some help whether you 
need to pick out

255
00:13:28,498 --> 00:13:30,464
a red or a white.

256
00:13:30,464 --> 00:13:33,331
♪♪

257
00:13:33,331 --> 00:13:34,831
Let's start with the names.

258
00:13:34,831 --> 00:13:36,798
And boy there are 
a lot of them!

259
00:13:36,798 --> 00:13:39,431
Some varieties are named based 
on the area

260
00:13:39,431 --> 00:13:40,731
where the grapes are grown.

261
00:13:40,731 --> 00:13:43,364
They can also be named 
after the type of grape.

262
00:13:43,364 --> 00:13:45,598
Like Merlot or Pinot Noir.

263
00:13:45,598 --> 00:13:47,731
From fruity to dry, 
you've got lots of choices

264
00:13:47,731 --> 00:13:49,798
when it comes to taste.

265
00:13:49,798 --> 00:13:53,964
You've probably heard white wine 
with fish and reds with meat.

266
00:13:53,964 --> 00:13:57,231
But that basic guideline 
is not always correct.

267
00:13:57,231 --> 00:14:00,364
A better way to think of it is 
which wine will complement and

268
00:14:00,364 --> 00:14:04,231
not overwhelm the flavors of the 
food that you are eating.

269
00:14:04,231 --> 00:14:06,831
A lighter wine goes 
well with lighter fare.

270
00:14:06,831 --> 00:14:10,498
Heavier foods pair nicely 
with heavier red wines.

271
00:14:10,498 --> 00:14:13,131
The good news: new wineries are 
popping up all over the

272
00:14:13,131 --> 00:14:16,631
country with all kinds of 
new flavors and varieties.

273
00:14:16,631 --> 00:14:18,798
And local winery owners are 
more than happy

274
00:14:18,798 --> 00:14:22,131
to field your wine-related 
questions.

275
00:14:22,131 --> 00:14:25,564
Especially if you buy a 
bottle or two of their wine!

276
00:14:25,564 --> 00:14:28,764
Cheers!

277
00:14:28,764 --> 00:14:31,464
The bottom line on wine: If 
you find a variety and brand

278
00:14:31,464 --> 00:14:33,698
that you enjoy, well you 
don't have to spend a lot of

279
00:14:33,698 --> 00:14:37,731
time worrying about its 
bouquet or notes of citrus.

280
00:14:37,731 --> 00:14:39,898
Hey... you like 
it so who cares!

281
00:14:39,898 --> 00:14:42,798
But you've become a wine-drinker 
now and that means you need to

282
00:14:42,798 --> 00:14:45,631
experiment a little bit with 
lots of varieties of wine

283
00:14:45,631 --> 00:14:49,464
because you never know which one 
your palate might prefer!

284
00:14:49,464 --> 00:14:51,898
♪♪

285
00:14:51,898 --> 00:14:55,131
Lots of us enjoy a glass 
of wine when we dine with

286
00:14:55,131 --> 00:14:58,298
friends or enjoy a night out 
at our favorite restaurant.

287
00:14:58,298 --> 00:15:02,364
And we've long paired 
certain wines with meat or fish.

288
00:15:02,364 --> 00:15:05,198
A glass of wine 
can enhance a meal.

289
00:15:05,198 --> 00:15:07,498
And if you're looking for 
something special to serve with

290
00:15:07,498 --> 00:15:10,664
your favorite beverage, 
well our Sharon Vaknin is in the

291
00:15:10,664 --> 00:15:14,964
kitchen with a main dish recipe 
that just might fit the bill.

292
00:15:14,964 --> 00:15:26,931
♪♪

293
00:15:26,931 --> 00:15:28,864
Today's it's all 
about chicken.

294
00:15:28,864 --> 00:15:30,998
We're making an old dish 
new again

295
00:15:30,998 --> 00:15:33,231
with two fresh takes on the 
ingredient.

296
00:15:33,231 --> 00:15:37,564
First, it's butterflied chicken 
with a sun-dried tomato salsa.

297
00:15:37,564 --> 00:15:41,131
Then its honey-roasted 
peanut crusted chicken with

298
00:15:41,131 --> 00:15:43,264
a coconut soy dipping sauce.

299
00:15:43,264 --> 00:15:46,764
First, let's get started 
on that roasted chicken.

300
00:15:46,764 --> 00:15:48,831
Instead of leaving the 
chicken whole when we roast it,

301
00:15:48,831 --> 00:15:50,564
we're going 
to butterfly it.

302
00:15:50,564 --> 00:15:53,964
To butterfly it, we're going 
to take out the backbone and to

303
00:15:53,964 --> 00:15:58,498
do that, the easiest way is to 
use a pair of kitchen scissors.

304
00:15:58,498 --> 00:16:03,231
And go right in and cut along 
the backbone

305
00:16:03,231 --> 00:16:06,364
right through the ribs.

306
00:16:06,364 --> 00:16:08,031
And the backbone is out.

307
00:16:08,031 --> 00:16:13,898
♪♪

308
00:16:13,898 --> 00:16:15,698
I want to season the inside.

309
00:16:15,698 --> 00:16:17,498
Now I've already poured out 
my spices so that I don't

310
00:16:17,498 --> 00:16:19,864
have to worry about 
contamination.

311
00:16:19,864 --> 00:16:21,798
Salt always.

312
00:16:21,798 --> 00:16:24,164
Put a nice helping 
of salt in there.

313
00:16:24,164 --> 00:16:27,531
Pepper.

314
00:16:27,531 --> 00:16:33,064
And I like to throw in a little 
bit of fresh minced garlic.

315
00:16:33,064 --> 00:16:38,064
You will not believe how juicy 
this chicken is going to be.

316
00:16:38,064 --> 00:16:42,531
The inside is seasoned so let's 
get it onto our baking sheet.

317
00:16:42,531 --> 00:16:49,398
Flip it right on top of these 
onions that I've already sliced.

318
00:16:49,398 --> 00:16:51,898
And now, it's time to 
season the outside.

319
00:16:51,898 --> 00:16:53,698
Salt.

320
00:16:53,698 --> 00:16:56,564
Ground black pepper and then 
I love to add a little bit of

321
00:16:56,564 --> 00:17:01,998
sweet paprika just for color 
and that light, delicate flavor.

322
00:17:01,998 --> 00:17:03,431
And before this 
goes in the oven,

323
00:17:03,431 --> 00:17:06,598
I'll drizzle it with a little 
bit of olive oil to help

324
00:17:06,598 --> 00:17:10,931
crisp up the skin but really, 
you don't want to use a lot.

325
00:17:10,931 --> 00:17:15,231
The skin has enough fat 
content to crisp on its own.

326
00:17:15,231 --> 00:17:17,198
I just need to go wash my 
hands and this will go in

327
00:17:17,198 --> 00:17:22,164
the oven at 450 degrees for 
about 30 to 35 minutes.

328
00:17:22,164 --> 00:17:23,764
With the chicken roasting, 
let's work on that

329
00:17:23,764 --> 00:17:25,898
sun-dried tomato salsa.

330
00:17:25,898 --> 00:17:29,231
All we need are a few 
vine tomatoes

331
00:17:29,231 --> 00:17:33,631
and we'll give them a good dice.

332
00:17:33,631 --> 00:17:36,864
Diced tomatoes 
go in the bowl.

333
00:17:36,864 --> 00:17:39,964
Then we'll add 
our minced garlic,

334
00:17:39,964 --> 00:17:45,264
sun-dried tomatoes 
in oil, chili flakes,

335
00:17:45,264 --> 00:17:53,198
fresh ground black 
pepper, salt, and basil.

336
00:17:53,198 --> 00:17:55,898
For the basil, I'll just 
roll them up and run my

337
00:17:55,898 --> 00:18:00,531
knife right through 
those leaves.

338
00:18:00,531 --> 00:18:05,531
Give this a stir and our 
sun-dried tomato salsa is done.

339
00:18:05,531 --> 00:18:08,664
Our chicken's roasting and our 
salsa's ready, and now it's time

340
00:18:08,664 --> 00:18:12,731
to work on our honey roasted 
peanut crusted chicken thighs.

341
00:18:12,731 --> 00:18:15,431
This recipe is really simple 
and it's a lot like making a

342
00:18:15,431 --> 00:18:18,898
regular breaded and fried 
chicken but this time we're

343
00:18:18,898 --> 00:18:25,064
adding honey roasted peanuts 
that goes in a Ziploc

344
00:18:25,064 --> 00:18:29,198
and we'll add Panko bread 
crumbs into the mix.

345
00:18:29,198 --> 00:18:30,964
Make sure all 
the air is out.

346
00:18:30,964 --> 00:18:33,431
And I'll use a rolling pin 
to crush up those peanuts

347
00:18:33,431 --> 00:18:36,364
and makes sure they 
stick to the chicken.

348
00:18:36,364 --> 00:18:39,131
Now we'll grab our tray.

349
00:18:39,131 --> 00:18:40,198
Pour that in there.

350
00:18:40,198 --> 00:18:43,531
Smells so good.

351
00:18:43,531 --> 00:18:47,064
Now we need our liquid 
so I've got one egg and,

352
00:18:47,064 --> 00:18:50,798
instead of milk, we're 
using coconut milk.

353
00:18:50,798 --> 00:18:55,231
It's a lot creamier and it'll 
add that nice hint of flavor.

354
00:18:55,231 --> 00:18:59,198
We'll also add a little 
bit of fresh black pepper.

355
00:18:59,198 --> 00:19:01,698
Now we can bread 
our chicken thighs.

356
00:19:01,698 --> 00:19:07,998
Just dip it in our coconut 
and egg right in there.

357
00:19:07,998 --> 00:19:10,631
Pat it down to make sure 
it has a nice coating.

358
00:19:10,631 --> 00:19:13,964
We'll just repeat the same 
process for all of the cuts.

359
00:19:13,964 --> 00:19:16,098
Our chicken thighs are 
all crusted

360
00:19:16,098 --> 00:19:19,631
and they're ready to be fried.

361
00:19:19,631 --> 00:19:22,164
I have some oil heated up in 
this cast iron pan;

362
00:19:22,164 --> 00:19:23,764
great for frying.

363
00:19:23,764 --> 00:19:25,464
We don't want to crowd 
the pan too much,

364
00:19:25,464 --> 00:19:27,264
we want to give them enough 
room to breathe and

365
00:19:27,264 --> 00:19:30,964
we don't want to cool down 
the oil too much.

366
00:19:30,964 --> 00:19:34,698
While that fries, let's work on 
our coconut soy dipping sauce.

367
00:19:34,698 --> 00:19:36,464
It's very simple.

368
00:19:36,464 --> 00:19:37,964
We just need a few 
ingredients starting with

369
00:19:37,964 --> 00:19:43,031
soy sauce that goes 
right into a pan.

370
00:19:43,031 --> 00:19:45,931
Then we'll add our coconut milk, 
a little bit of

371
00:19:45,931 --> 00:19:51,064
chili garlic paste, and finally, 
honey for sweetness.

372
00:19:51,064 --> 00:19:54,564
Now we'll bring this mixture 
to a boil and

373
00:19:54,564 --> 00:19:56,231
we'll let it reduce for 
about twenty minutes

374
00:19:56,231 --> 00:19:59,831
or until it's about 
half in size.

375
00:19:59,831 --> 00:20:02,731
You know the thighs are ready 
when both sides are a nice

376
00:20:02,731 --> 00:20:08,098
golden brown but don't be afraid 
to take it off the heat

377
00:20:08,098 --> 00:20:13,764
and cut into it with a knife to 
make sure that meat is white.

378
00:20:13,764 --> 00:20:15,231
That looks pretty good.

379
00:20:15,231 --> 00:20:17,664
Our last chicken thigh 
is done and by now,

380
00:20:17,664 --> 00:20:20,131
our butterfly chicken should 
be ready and both of these

381
00:20:20,131 --> 00:20:22,998
dishes are ready 
to be served.

382
00:20:22,998 --> 00:20:27,464
With our butterfly chicken every 
inch of that skin is crispy.

383
00:20:27,464 --> 00:20:29,564
Then we have our 
honey roasted,

384
00:20:29,564 --> 00:20:33,631
peanut crusted chicken with 
a coconut soy dipping sauce.

385
00:20:33,631 --> 00:20:37,764
It's sweet, it's salty, 
and it looks beautiful.

386
00:20:37,764 --> 00:20:40,531
With these two fresh 
takes on the ingredient,

387
00:20:40,531 --> 00:20:43,831
you get big, bold 
flavors in every bite.

388
00:20:43,831 --> 00:20:47,431
I'd call this a winner, 
winner chicken dinner!

389
00:20:47,431 --> 00:20:54,031
♪♪

390
00:20:54,031 --> 00:20:56,431
While we talk beverages 
made from heartland crops,

391
00:20:56,431 --> 00:20:59,231
we can't overlook 
beers and ales.

392
00:20:59,231 --> 00:21:01,831
Specialty beers have given 
rise to a large number of

393
00:21:01,831 --> 00:21:04,831
small breweries all 
across this country.

394
00:21:04,831 --> 00:21:07,731
Different ingredients and 
regional tastes impact

395
00:21:07,731 --> 00:21:09,898
the kinds of beers being made.

396
00:21:09,898 --> 00:21:12,098
And that's certainly true 
for one small brewery in

397
00:21:12,098 --> 00:21:14,498
Oregon where our Jason 
Shoultz found that

398
00:21:14,498 --> 00:21:18,931
beer making is a 
multi-family endeavor.

399
00:21:18,931 --> 00:21:22,431
Things are heating up 
in Silverton, Oregon.

400
00:21:22,431 --> 00:21:26,798
So we got four 45- 48 gallons in 
here we're going to boil off.

401
00:21:26,798 --> 00:21:29,964
Phill Knoll's small batch 
of Maggie's Marzen

402
00:21:29,964 --> 00:21:32,431
wouldn't taste good in a 
mug right now.

403
00:21:32,431 --> 00:21:34,731
It's going to take some time 
and there's

404
00:21:34,731 --> 00:21:37,298
a key ingredient yet to 
be added.

405
00:21:37,298 --> 00:21:38,531
Hops!

406
00:21:38,531 --> 00:21:41,531
Hops are vital to any beer. 
And Phil would know.

407
00:21:41,531 --> 00:21:44,631
His day job is actually 
teaching high school chemistry.

408
00:21:44,631 --> 00:21:48,664
But here, he's the head 
brewer at Seven Brides Brewery

409
00:21:48,664 --> 00:21:50,398
What do good hops 
do for the beer though?

410
00:21:50,398 --> 00:21:53,098
What is, how does it impact 
the taste of the beer?

411
00:21:53,098 --> 00:21:56,231
Ok the taste of the beer, 
the hops supply the bitterness.

412
00:21:56,231 --> 00:21:58,698
Seven Brides Brewery was 
founded a few years back

413
00:21:58,698 --> 00:22:02,031
after five guys spent their 
Saturday's brewing various

414
00:22:02,031 --> 00:22:04,898
beer batches in 
their garages.

415
00:22:04,898 --> 00:22:07,198
We were brewing five gallons at 
a time, then it went to ten.

416
00:22:07,198 --> 00:22:09,398
Then it went to thirty 
and forty and it's like,

417
00:22:09,398 --> 00:22:12,898
ok guys, if we're gonna do 
this let's do it right.

418
00:22:12,898 --> 00:22:15,298
And before long they 
were doing just that.

419
00:22:15,298 --> 00:22:18,098
Now five friends who come 
from different backgrounds:

420
00:22:18,098 --> 00:22:20,831
marketing... to engineering... 
to chemistry

421
00:22:20,831 --> 00:22:23,431
are running their 
own beer biz.

422
00:22:23,431 --> 00:22:25,264
And so far so good.

423
00:22:25,264 --> 00:22:28,198
They will sell upwards of 
six thousand barrels of beer

424
00:22:28,198 --> 00:22:30,531
around the region this year.

425
00:22:30,531 --> 00:22:33,398
Our business model is not to 
grow the business to get it

426
00:22:33,398 --> 00:22:36,998
as big as we can and 
then sell it for profit.

427
00:22:36,998 --> 00:22:40,131
Our goal is to build a 
company that we can hand

428
00:22:40,131 --> 00:22:44,264
down to our daughters and 
have them step in and run it.

429
00:22:44,264 --> 00:22:47,931
More on just how important 
those daughters are in a moment.

430
00:22:47,931 --> 00:22:49,864
But to find another key 
ingredient

431
00:22:49,864 --> 00:22:51,798
to the Seven Brides success...

432
00:22:51,798 --> 00:22:53,331
Here we come.

433
00:22:53,331 --> 00:22:56,631
You'll have to visit nearby hops 
farmer John Annen.

434
00:22:56,631 --> 00:22:59,398
And hear the story about the 
refrigerator the guys

435
00:22:59,398 --> 00:23:03,364
were trying to sell online 
on Craigslist.

436
00:23:03,364 --> 00:23:06,231
So I put an ad. on Craigslist 
and, lo and behold,

437
00:23:06,231 --> 00:23:09,298
Johnny called, looking for a 
refrigerator and we had one and

438
00:23:09,298 --> 00:23:12,664
it was too big and, you know, 
one thing led to another.

439
00:23:12,664 --> 00:23:15,398
He came up, we were chatting and 
realized

440
00:23:15,398 --> 00:23:16,698
that he was a hop farmer.

441
00:23:16,698 --> 00:23:18,298
And he says, "What are you going 
to do with the refrigerator?"

442
00:23:18,298 --> 00:23:20,331
I said, "Well, we need it 
for hop samples for our brewery-

443
00:23:20,331 --> 00:23:22,631
for the little 
brewery guys."

444
00:23:22,631 --> 00:23:25,098
Brewers... meet long time hop 
grower

445
00:23:25,098 --> 00:23:27,764
in an amazing moment of 
serendipity.

446
00:23:27,764 --> 00:23:28,531
I grew up here.

447
00:23:28,531 --> 00:23:29,664
Johnny grew up here.

448
00:23:29,664 --> 00:23:30,964
We're five miles apart 
and never met before.

449
00:23:30,964 --> 00:23:32,098
Never met.

450
00:23:32,098 --> 00:23:33,531
Never had any idea.

451
00:23:33,531 --> 00:23:37,264
Turns out most hops growers 
here sell to large brewers.

452
00:23:37,264 --> 00:23:39,164
But John Annen was more 
interested in

453
00:23:39,164 --> 00:23:41,864
direct sales to guys like Jeff.

454
00:23:41,864 --> 00:23:43,864
It's really fun workin' 
with these guys.

455
00:23:43,864 --> 00:23:46,631
They're real honest, 
hardworking, good people.

456
00:23:46,631 --> 00:23:48,831
And how about from a 
grower's perspective?

457
00:23:48,831 --> 00:23:50,698
I mean, you know, 
hops is in your blood.

458
00:23:50,698 --> 00:23:52,031
Hop growing is in 
your blood, right?

459
00:23:52,031 --> 00:23:53,431
Yeah. I was born into it, yeah.

460
00:23:53,431 --> 00:23:55,031
I don't know 
anything else so...

461
00:23:55,031 --> 00:23:57,498
And so to see that 
satisfaction on their faces

462
00:23:57,498 --> 00:23:58,964
must be pretty 
rewarding for you.

463
00:23:58,964 --> 00:24:02,698
Oh, man, it's- it's like the 
best thing in the world.

464
00:24:02,698 --> 00:24:05,598
Back at Seven Brides, it's 
time for those all-important

465
00:24:05,598 --> 00:24:07,764
hops to be added 
to the brew!

466
00:24:07,764 --> 00:24:08,898
Dump those in!

467
00:24:08,898 --> 00:24:11,098
Alright. Sprinkle them in.

468
00:24:11,098 --> 00:24:14,231
And these are from John Annen's 
place just down the road, right?

469
00:24:14,231 --> 00:24:15,531
John Annen's place just 
down the road.

470
00:24:15,531 --> 00:24:17,198
Oooh, smells good.

471
00:24:17,198 --> 00:24:18,931
And out front in the tap room 
restaurant

472
00:24:18,931 --> 00:24:22,298
they're serving up their 
brews and grub.

473
00:24:22,298 --> 00:24:24,531
At one of the tables, the 
brewer's namesake-

474
00:24:24,531 --> 00:24:27,998
the seven brides.

475
00:24:27,998 --> 00:24:30,098
...well, someday anyway.

476
00:24:30,098 --> 00:24:31,998
Back when the guys were 
thinking about starting this

477
00:24:31,998 --> 00:24:34,331
business they had seven 
little girls...

478
00:24:34,331 --> 00:24:39,064
daughters and nieces who might, 
someday, need expensive weddings

479
00:24:39,064 --> 00:24:40,298
So...

480
00:24:40,298 --> 00:24:42,164
That got brought up one 
afternoon and it's like well,

481
00:24:42,164 --> 00:24:44,064
if we're gonna do this 
we might as well earmark

482
00:24:44,064 --> 00:24:47,331
some funds for it and so 
that's kind of become one of

483
00:24:47,331 --> 00:24:50,598
our taglines is you know 
we've got seven daughters

484
00:24:50,598 --> 00:24:52,664
and seven weddings 
to pay for.

485
00:24:52,664 --> 00:24:53,964
It's not every little 
girl who gets

486
00:24:53,964 --> 00:24:55,964
a micro beer named after her!

487
00:24:55,964 --> 00:24:58,398
And not every group of 
buddies who get to turn a

488
00:24:58,398 --> 00:25:01,131
hobby into a 
successful business!

489
00:25:01,131 --> 00:25:04,131
You know, we get to tell people 
we make beer for a living!

490
00:25:04,131 --> 00:25:07,831
Cheer! Cheers, cheers.

491
00:25:07,831 --> 00:25:10,464
We know that we pass along a 
lot of information to you

492
00:25:10,464 --> 00:25:13,298
in every program and in case 
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493
00:25:13,298 --> 00:25:15,031
or you just want to check 
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494
00:25:15,031 --> 00:25:17,698
from this or other shows, 
we make it easy.

495
00:25:17,698 --> 00:25:21,564
Just log on to our website 
at AmericasHeartland.org

496
00:25:21,564 --> 00:25:23,431
And you'll find us, as well, 
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497
00:25:23,431 --> 00:25:25,731
your favorite social media 
sites.

498
00:25:25,731 --> 00:25:26,898
Thanks for being with us.

499
00:25:26,898 --> 00:25:29,231
We'll see you next time 
on America's Heartland.

500
00:25:31,131 --> 00:25:34,564
You can purchase a DVD or 
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501
00:25:34,564 --> 00:25:35,698
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00:25:37,231 --> 00:25:39,564
To order, just visit us 
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503
00:25:43,231 --> 00:25:44,898
♪♪

504
00:25:44,898 --> 00:25:51,398
♪You can see it in the eyes 
of every woman and man♪

505
00:25:51,398 --> 00:25:56,998
♪In America's Heartland 
living close to the land♪

506
00:25:56,998 --> 00:26:03,464
♪There's a love for the country 
And a pride in the brand♪

507
00:26:03,464 --> 00:26:06,031
♪In America's Heartland♪

508
00:26:06,031 --> 00:26:11,631
♪Living close 
Close to the land♪

509
00:26:11,631 --> 00:26:13,064
♪♪

510
00:26:13,064 --> 00:26:15,898
America's Heartland is made 
possible by...

511
00:26:15,898 --> 00:26:21,398
Farm Credit - 
Financing agriculture and rural 
America since 1916.

512
00:26:21,398 --> 00:26:25,231
Farm Credit is 
cooperatively owned by America's 
farmers and ranchers.

513
00:26:25,231 --> 00:26:27,264
Learn more at farmcredit.com

514
00:26:28,331 --> 00:26:31,364
CropLife America - 
Representing the companies whose

515
00:26:31,364 --> 00:26:34,931
modern farming innovations help 
America's farmers provide

516
00:26:34,931 --> 00:26:38,764
nutritious food for communities 
around the globe.