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America's Heartland is made 
possible by:

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Farming isn'’t easy.

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At best, it's uncertain because 
when times get tough,

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we double down on what 
we've always known.

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Agriculture is how we'll create 
a safe, sustainable, and

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affordable food system for all, 
no matter the challenge.

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Agriculture is how we'll get it 
done.

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The United soybean board, 
American soybean farmers

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and their checkoff.

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♪♪♪

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Hi there, I'm Rob Stewart.

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Are you up for some corn 
dogs, cotton candy,

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livestock and music 
on the midway?

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We're taking you cross 
country to share some fun at

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America's fairs 
and festivals.

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Ready for some 
southern home cookin'?

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We'll head for southeast 
Tennessee and the

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National Cornbread Festival.

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Then... a little 
"motor mayhem" is part of the

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attraction at this rural 
fair in Wisconsin.

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Those corn dogs may be 
traditional fair food,

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but our Sharon Vaknin has 
some other ideas about

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heartland recipes in our 
"farm to fork" segment.

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And then... an Iowa community 
celebrates its heritage with

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a very unique 
festival and parade.

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It's all coming up on 
America's Heartland.

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[horn honks]

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♪You can see it in the eyes 
Of every woman and man♪

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♪In America's Heartland 
living close to the land♪

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♪There's a love for the country 
And a pride in the brand♪

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♪In America's Heartland♪

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♪Living close 
Close to the land♪

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♪♪♪

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We're spending a little time at 
the California State Fair.

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You know, agriculture has 
always been the centerpiece

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for the heartland's 
biggest state fairs.

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It's not only an opportunity 
for farmers and ranchers to

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take home a blue ribbon; it's 
also a chance for city folks to

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learn a little more about where 
their food is coming from.

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Farm crop and livestock 
exhibitions

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date way back to the 
early 1800's.

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They provided a showcase to 
share ideas about improving

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yields or developing a 
better breed of animals.

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And, depending on where you 
live, the focus might be on

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a specific kind of 
agricultural activity.

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We've taken you to peach 
festivals in Georgia and

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logging championships 
in Maine.

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But the common thread is a 
bit of education

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wrapped in a great deal of fun.

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We remind people of the 
wonderful things they've

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already achieved and we also 
present what the future may

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look like and they want 
to be a part of that.

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And part of it's what we 
call FOMO-'fear of missing out'.

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They want to be together 
with other people,

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with their neighbors, 
family, and friends.

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They want to come out and 
celebrate, be entertained,

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and, in our case, 
we educate constantly.

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While fairs and festivals have 
been around for a long time,

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there's still 
something about the

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"old school" attractions that 
brings 'em through the gate.

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Let me give you a 
"gee whiz" number.

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State and agricultural fairs 
like this one will draw more

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than 150 million 
visitors a year.

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So let's head for one of 
those fairs and festivals

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with a specific 
theme in mind.

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The "theme" here might well 
be said to be good eating.

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Our Sarah Gardner says it's all 
about sweet and tasty cornbread.

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What are you going 
to make today?

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A Mexican chicken cornbread.

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Mexican chicken cornbread...

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Serving up something special 
with an historic American

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farm product is what many 
people look for when you

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talk about "farm kitchens" 
and "home cooking."

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And for chefs young and old, the 
National Cornbread Festival

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celebrates a culinary 
creation that

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predates the 
American Revolution.

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Wow!

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That looks good doesn't it?

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But, this celebrated 
cook-off actually started as a

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way to "heat up" the economy in 
this rural southern community.

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When a new interstate 
siphoned off travelers

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passing through South 
Pittsburg, Tennessee,

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the locals went looking for 
a way to bring visitors back.

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So, how about something this 
community knew something about?

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I suggested cornbread, 
and the other two people

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in the room, 
including my wife said,

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"That's the stupidest idea 
I've ever heard."

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But we thought about it 
awhile and pitched it to the

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community and had a meeting 
of local citizens and came

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up with the idea and 
the rest is history.

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♪♪♪

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So today, South Pittsburg 
will welcome more than

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50-thousand visitors to 
this annual 3 day event.

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Not bad for a rural 
community of 33 hundred people.

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Bluegrass music and a colorful 
midway are part of the draw...

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But cornbread is 
the real attraction.

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Cornbread that generates a good 
deal of cash for the community.

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In the last 12 years we've 
donated over a million dollars

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back to the downtown 
area to be used for streetscape,

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and libraries, and restoration 
of the theater, and any

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number of activities that help 
make our small town greater.

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As with any other fair or 
festival in the heartland,

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you'll find plenty of 
good eatin' here.

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Much of it centered around 
cornbread cook-offs that

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draw competitors from 
around the country.

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I'm making a southern 
cornbread skillet pizza.

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It's a caramelized maple and 
apple bacon brunch bake.

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So it's sweet 
instead of savory.

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Hundreds of cooks enter 
their recipes for consideration:

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Those are 
narrowed down to ten adults

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invited to cook up their 
cornbread creations on site.

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In addition, youngsters 
from regional 4-H clubs are

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testing their recipes in the 
children's' competition.

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What are you 
making Taylor Jay?

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Cornbread Fiesta.

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What's in it?

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Okay, I was going to take 
out a secret recipe.

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Duck eggs... Duck eggs.

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Farm raised chicken eggs from my 
farm.

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Um, here's the name right here, 
it's called taco seasoning.

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As you can see, there's lots of 
room

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for using a variety of 
ingredients.

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In the spirit of 
full disclosure,

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we should tell you that one 
item that must be used is

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Martha White's Cornbread Mix, a 
prime sponsor of the festival.

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The imagination used in creating 
those recipes is amazing.

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Every year we're 
surprised by that..

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Another sponsor 
provides the cookware.

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Going back in time, it's 
something you'd expect to

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find in any heartland home- cast 
iron skillets and Dutch ovens.

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Lodge Cast Iron began producing 
cookware in South Pittsburg

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in 1896, and quickly became a 
staple in Southern kitchens.

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It was time to see if the 
proof was in the pudding

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or... in this 
case... the cornbread.

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Here's what it looks like 
before we cut into it.

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A panel of judges will 
sample the final creations.

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We're looking for of course 
the texture,

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the flavor, just exactly 
something

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a little bit different 
than what you do with cornbread.

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Just something 
that's really good.

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And finally...the 
moment of truth.

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For 10-year-old 
Marissa Brown,

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the win came with her "Berry 
Delightful Cornmeal Cake."

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Tastes more like 
cake than cornbread.

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Butter, sugar, Martha 
White's Cornmeal Mix, flour,

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flour, eggs, vanilla, 
and almond paste.

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In the adult competition, the 
prize went to a former attorney

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who found more joy in the 
kitchen than in the courtroom.

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The winner of the Martha 
White National Cornbread Cook :

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Jennifer Beckman of 
Falls Church, Virginia.

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Your Tennessee 
Onion Soup Gratin.

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Congratulations!

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What it basically is French 
onion soup that is mingled with

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Southern style beans and greens 
with a cornbread topper.

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So it's a little French,

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a little South Pittsburg, 
Tennessee.

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Apparently that 
appealed to my audience.

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That "audience appeal" 
earned Jennifer $5000

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and a gas range identical to the 
one she cooked on.

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As she put it, 
"a good day at the fair."

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I came here for a good time 
and for the experience and

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this completely blows any 
expectations out of the water.

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♪♪♪

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Native Americans were making 
corn bread long before

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European settlers 
arrived in the New World.

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Cornbread became a 
cornerstone of Southern

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cooking along 
with johnnycakes,

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hush puppies and 
corn fritters.

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Oh and don't forget that corn is 
an essential ingredient in

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Latin American favorites: 
tamales and tortillas.

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Entertainment is, of course, a 
key part of any fair or festival

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Think of the options: big 
name bands, harness racing,

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horse shows or maybe even 
pie eating contests.

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But Jason Shoultz takes us 
to a fair in Wisconsin where

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some old style "motor 
mayhem" is the attraction.

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And in this case, one of the 
competitors

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has a day job on his family's 
dairy farm.

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It's Sunday Sunday Sunday

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at the Racine County Fairgrounds 
in Wisconsin.

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And the main attraction this 
on this hot afternoon...

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is the demolition derby.

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While the grandstand fills 
up with fairgoers...

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teenager Andrew Winski is hard 
at work

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making last minute preparations.

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His van is stripped 
clean... the windows are gone

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and the doors are welded shut.

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Andrew is one of a few dozen 
competitors

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in the fair's demolition derby.

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In a few minutes he'll 
square off with

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a dozen other drivers... 
including his brother.

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The goal... smash all 
the other vehicles

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00:10:11,877 --> 00:10:15,414
into submission... 
before they smash you.

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Once a vehicle has been 
cleared to compete,

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there aren't many rules 
for the demolition derby.

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Don't slam into the driver's 
side door of another vehicle.

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If the horn blows 
stop where you are.

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And if your car catches 
on fire... well, get out.

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The derby rounds before 
Andrew's competition are fierce

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and a good sign 
of what he's got in store.

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It's muddy, 
dangerous... and loud.

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And last year Andrew won his 
division: large trucks and vans.

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But it's a far cry from the 
dairy farm Andrew spends

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most of his 
off-school hours.

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Gotta fill grain pails to 
feed all the calves in the pens.

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Gotta, the freestall barn's 
gotta be scraped out.

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00:11:02,962 --> 00:11:04,430
And we've got a little 
sand leveler

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00:11:04,463 --> 00:11:08,067
that levels the beds off 
for the cows.

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00:11:08,100 --> 00:11:10,002
As soon as school is 
out, you'll find Andrew,

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00:11:10,036 --> 00:11:12,872
along with his brother 
helping their grandfather;

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00:11:12,905 --> 00:11:15,474
from corralling the 
cows to milking,

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they may not live on the farm,

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00:11:17,476 --> 00:11:20,913
but they carry that 
farm-kid title with pride.

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00:11:20,946 --> 00:11:22,148
I love being here.

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00:11:22,181 --> 00:11:24,884
This is a family thing, y'know 
we don't hire.

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00:11:24,917 --> 00:11:27,853
Other than when we 
get some kids to help.

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00:11:27,887 --> 00:11:30,489
At least the 
younger generation,

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they've got to 
start somewhere.

218
00:11:32,725 --> 00:11:34,727
But he's real good- 
both of them are.

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00:11:34,760 --> 00:11:39,231
As Andrew's grandfather Marv 
scales back some of the work he 
does on the dairy farm,

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the responsibility grows for 
Andrew and his brother.

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00:11:43,102 --> 00:11:46,405
Andrew hopes someday to 
take over the family farm.

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00:11:46,439 --> 00:11:47,873
I want to stay around here.

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I don't want to move out of this 
area. I just love it here.

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You'll find examples of 
Andrew and his brother's

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00:11:54,580 --> 00:11:58,084
agricultural endeavors at 
the County Fair hog barn.

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Like many other 
kids in rural areas,

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they bring their livestock 
here for judging.

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00:12:02,855 --> 00:12:05,224
But for the Winski brother's, 
today isn't about

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the care it 
takes to raise animals...

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it's about the guts it takes to 
endure this muddy madness.

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The afternoon and 
evening demolition derby

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00:12:15,501 --> 00:12:18,370
competitions will draw 
thousands of fans.

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Some will get 
covered in mud,

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00:12:19,972 --> 00:12:23,509
all will sit in the 
sweltering sun.

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00:12:23,542 --> 00:12:26,412
It'd be snowing and 
they'd all come.

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For some reason people like 
to see stuff smash up.

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00:12:30,182 --> 00:12:32,718
I've watched it ever 
since I was a kid.

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00:12:32,752 --> 00:12:36,355
My uncle did it 
when he was younger.

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00:12:36,388 --> 00:12:40,326
And I just said 
I'm gonna try it.

240
00:12:40,359 --> 00:12:46,098
[whistle blows]

241
00:12:46,132 --> 00:12:47,366
And for this competition,

242
00:12:47,399 --> 00:12:52,972
Andrew gets in some good bashes 
and crashes.

243
00:12:53,005 --> 00:12:54,607
And just when it looks like 
he could have

244
00:12:54,640 --> 00:12:59,945
the same success as last year,

245
00:12:59,979 --> 00:13:03,783
his engine dies,

246
00:13:03,816 --> 00:13:06,485
and won't start back up.

247
00:13:06,519 --> 00:13:08,687
Andrew, what happened man?

248
00:13:08,721 --> 00:13:10,156
Well, I'm not sure.

249
00:13:10,189 --> 00:13:12,491
The battery came out of the 
little holder thing

250
00:13:12,525 --> 00:13:15,795
and pulled the wire to 
power the fuel pump.

251
00:13:15,828 --> 00:13:18,931
So it wasn't 
pumping no fuel.

252
00:13:18,964 --> 00:13:21,634
At least it's in good enough 
shape to go to another fair.

253
00:13:21,667 --> 00:13:22,968
Just like in farming,

254
00:13:23,002 --> 00:13:26,305
in demolition derby you win 
some and you lose some.

255
00:13:26,338 --> 00:13:28,808
Fortunately for this 
teenager he's got plenty of

256
00:13:28,841 --> 00:13:34,914
years ahead for winning at 
the fair, and on the farm.

257
00:13:34,947 --> 00:13:37,149
♪♪♪

258
00:13:37,183 --> 00:13:40,352
Let's serve up some history 
on your favorite fair food.

259
00:13:40,386 --> 00:13:41,520
Do you like corn dogs?

260
00:13:41,554 --> 00:13:42,855
Depending on 
who you believe,

261
00:13:42,888 --> 00:13:46,725
the corn dog was invented in 
the 1920's but really took off

262
00:13:46,759 --> 00:13:49,461
around 1940 at the 
Texas State Fair,

263
00:13:49,495 --> 00:13:52,898
the Illinois State Fair, and 
the Minnesota State Fair.

264
00:13:52,932 --> 00:13:56,602
Machine spun cotton candy 
dates way back to the 1890's

265
00:13:56,635 --> 00:13:58,871
and became a favorite 
fair food following

266
00:13:58,904 --> 00:14:04,410
the 1904 World's Fair 
in St. Louis.

267
00:14:04,443 --> 00:14:06,812
Now you may be hankering 
for some cotton candy,

268
00:14:06,846 --> 00:14:10,149
corn dogs or almost anything 
deep fried right now,

269
00:14:10,182 --> 00:14:11,684
but Sharon Vaknin has

270
00:14:11,717 --> 00:14:14,954
a recipe that's really much, 
much better for you.

271
00:14:14,987 --> 00:14:16,889
She takes us from 
Farm to Fork.

272
00:14:16,922 --> 00:14:31,837
♪♪♪

273
00:14:31,871 --> 00:14:32,838
♪♪♪

274
00:14:32,872 --> 00:14:35,274
Barley is one of the 
more overlooked grains.

275
00:14:35,307 --> 00:14:39,211
Probably because 98 percent 
of the barley produced ends

276
00:14:39,245 --> 00:14:42,214
up being used to make beer.

277
00:14:42,248 --> 00:14:45,751
Well that 2 percent, it 
can be used in many ways.

278
00:14:45,784 --> 00:14:48,687
Barley is a very 
versatile grain.

279
00:14:48,721 --> 00:14:53,726
So today I'll be making a barley 
corn and blue cheese salad

280
00:14:53,759 --> 00:14:57,296
and barley crepes with apple 
barley filling.

281
00:14:57,329 --> 00:14:59,598
I've already cooked the 
barley which is as simple as

282
00:14:59,632 --> 00:15:04,770
boiling it in water for about 45 
to 50 minutes until it's soft

283
00:15:04,803 --> 00:15:09,275
and ends up having a texture a 
lot like brown rice or pasta.

284
00:15:09,308 --> 00:15:11,677
But first, let's prepare 
the rest

285
00:15:11,710 --> 00:15:14,280
of our ingredients 
for the salad.

286
00:15:14,313 --> 00:15:18,751
So we've got our corn here.

287
00:15:18,784 --> 00:15:20,619
So we'll flip the corn 
on its head

288
00:15:20,653 --> 00:15:23,889
and just cut straight down.

289
00:15:23,923 --> 00:15:27,726
I'm using fresh corn here, 
not canned corn because I

290
00:15:27,760 --> 00:15:33,365
want that nice crunchy contrast; 
the soft barley pearls.

291
00:15:33,399 --> 00:15:34,600
Corn's in so next up 
we'll add some

292
00:15:34,633 --> 00:15:38,804
cherry tomatoes for that nice, 
acidic kick.

293
00:15:38,837 --> 00:15:41,573
We'll throw in some avocado 
for that creamy texture and

294
00:15:41,607 --> 00:15:45,711
for that beautiful 
green color.

295
00:15:45,744 --> 00:15:49,548
I love red onions in my salad 
but this time I sautéed them

296
00:15:49,581 --> 00:15:53,552
a little bit so they're going 
to be a little bit sweeter.

297
00:15:53,585 --> 00:15:57,156
And finally, of 
course, our barley.

298
00:15:57,189 --> 00:16:01,694
So let's throw in a 
cup and a half here.

299
00:16:01,727 --> 00:16:05,297
So for our dressing I've got 
an orange here

300
00:16:05,331 --> 00:16:08,400
and that goes right 
into my blender.

301
00:16:08,434 --> 00:16:11,103
We want about a quarter 
cup of orange juice.

302
00:16:11,136 --> 00:16:14,840
We'll add a couple tablespoons 
of white balsamic vinegar.

303
00:16:14,873 --> 00:16:21,146
And of course, some honey, 
some salt, and pepper.

304
00:16:21,180 --> 00:16:23,916
So to bring this vinaigrette 
together,

305
00:16:23,949 --> 00:16:26,585
I'm going to hit it with the 
lid,

306
00:16:26,618 --> 00:16:30,889
and drizzle in some olive 
oil while it's going.

307
00:16:30,923 --> 00:16:32,491
This will allow us to 
emulsify it and

308
00:16:32,524 --> 00:16:34,626
give us a creamier vinaigrette.

309
00:16:34,660 --> 00:16:37,429
Here we go...

310
00:16:37,463 --> 00:16:40,532
Check out that 
beautiful orange color.

311
00:16:40,566 --> 00:16:42,034
It goes right 
into our salad.

312
00:16:42,067 --> 00:16:45,237
I mentioned barley has a 
nutty flavor

313
00:16:45,270 --> 00:16:47,873
and that always goes 
well with fruit,

314
00:16:47,906 --> 00:16:51,810
especially with something really 
citrus like oranges.

315
00:16:51,844 --> 00:16:55,014
Now before I add a few 
finishing touches to this salad,

316
00:16:55,047 --> 00:16:57,583
we're going to let 
it sit for a bit, marinate,

317
00:16:57,616 --> 00:17:00,419
and in the meantime we'll 
work on another dish that

318
00:17:00,452 --> 00:17:04,123
uses barley in an 
unexpected way.

319
00:17:04,156 --> 00:17:07,326
We've got our flour, 
add a little salt,

320
00:17:07,359 --> 00:17:09,795
and that's it for 
our dry ingredients.

321
00:17:09,828 --> 00:17:16,869
Now to that we want 
to add two eggs,

322
00:17:16,902 --> 00:17:22,808
and one and a 
quarter cups of milk.

323
00:17:22,841 --> 00:17:26,812
The batter you end up with 
should be relatively watery;

324
00:17:26,845 --> 00:17:29,181
you don't want it to be 
thick like a pancake batter.

325
00:17:29,214 --> 00:17:31,283
Crepes are much thinner.

326
00:17:31,316 --> 00:17:33,419
So our batter 
looks lump-free,

327
00:17:33,452 --> 00:17:36,789
it's the right consistency, 
but before we go to the stove,

328
00:17:36,822 --> 00:17:41,360
we need it to rest for about ten 
to fifteen minutes.

329
00:17:41,393 --> 00:17:45,864
When our pan warms up, we'll 
just take about a third of

330
00:17:45,898 --> 00:17:52,404
our cup of the batter, put 
it in on one side here,

331
00:17:52,438 --> 00:17:54,940
and quickly swirl it around.

332
00:17:57,876 --> 00:18:00,212
Now you know the crepe is 
ready to be flipped when

333
00:18:00,245 --> 00:18:02,081
those edges 
start curling up,

334
00:18:02,114 --> 00:18:04,950
so what I like to do is I'll 
just take a spatula and

335
00:18:04,983 --> 00:18:08,187
grab it with my hands, 
flip it over,

336
00:18:08,220 --> 00:18:09,888
and that's a 
beautiful crepe.

337
00:18:09,922 --> 00:18:12,458
The second side doesn't 
need as much time.

338
00:18:12,491 --> 00:18:16,195
Check it out.

339
00:18:16,228 --> 00:18:21,667
And we're good.

340
00:18:21,700 --> 00:18:24,703
So now that our 
last crepe is done,

341
00:18:24,736 --> 00:18:26,972
it's time to concentrate 
on the filling.

342
00:18:27,005 --> 00:18:30,943
For that we'll need 
some apple pie filling.

343
00:18:30,976 --> 00:18:34,179
We got a couple cups of that 
right here

344
00:18:34,213 --> 00:18:35,914
to go straight into the pan.

345
00:18:35,948 --> 00:18:39,852
And then, we'll add some 
cooked pearl barley;

346
00:18:39,885 --> 00:18:42,821
the same one we 
used for our salad.

347
00:18:42,855 --> 00:18:45,991
About a cup here...

348
00:18:46,024 --> 00:18:50,329
And raspberries for that 
nice tart flavor

349
00:18:50,362 --> 00:18:52,164
but also to give it 
some color.

350
00:18:52,197 --> 00:18:53,132
So I'll throw a 
bunch in there

351
00:18:53,165 --> 00:18:54,933
and save a few for 
the toppings later.

352
00:18:58,904 --> 00:19:01,807
So we'll let this mixture 
warm up for a couple minutes

353
00:19:01,840 --> 00:19:04,843
and then we'll be ready 
to fill in our crepes.

354
00:19:04,877 --> 00:19:07,679
Our filling is warm, our 
crepes are ready,

355
00:19:07,713 --> 00:19:11,150
and now, it's time to 
fill them up.

356
00:19:11,183 --> 00:19:13,519
So it's this simple, 
we take a crepe,

357
00:19:13,552 --> 00:19:15,821
we'll just take a couple 
spoonful's of this

358
00:19:15,854 --> 00:19:19,525
apple, barley, and 
raspberry mixture.

359
00:19:19,558 --> 00:19:22,661
It's now red because we 
warmed up those raspberries

360
00:19:22,694 --> 00:19:25,063
and they popped 
a little bit.

361
00:19:25,097 --> 00:19:30,269
Then, we'll just roll it 
up, and that's your crepe.

362
00:19:30,302 --> 00:19:31,937
Let's make two more.

363
00:19:31,970 --> 00:19:35,607
♪♪♪

364
00:19:35,641 --> 00:19:38,644
And to top these off, I'm 
going to sprinkle them with

365
00:19:38,677 --> 00:19:43,115
a little powdered sugar; 
can't go wrong with that.

366
00:19:43,148 --> 00:19:46,485
And some fresh raspberries.

367
00:19:46,518 --> 00:19:51,123
Now that's what I call 
a beautiful desert.

368
00:19:51,156 --> 00:19:55,494
To finish up the salad, I'm 
adding cilantro and arugula.

369
00:19:55,527 --> 00:19:56,795
Whenever you're making 
a salad

370
00:19:56,828 --> 00:19:59,331
ahead of time like this one, 
it's always best to

371
00:19:59,364 --> 00:20:03,335
add those greens at the very end 
so they don't wilt.

372
00:20:03,368 --> 00:20:06,638
And of course, 
our blue cheese.

373
00:20:06,672 --> 00:20:10,909
I like to just crumble this 
right on top at the very end.

374
00:20:10,943 --> 00:20:14,079
Our barley corn and blue 
cheese salad is complete

375
00:20:14,112 --> 00:20:16,915
plus we got an unexpected 
dessert:

376
00:20:16,949 --> 00:20:20,485
barley, apple, and 
raspberry crepes.

377
00:20:20,519 --> 00:20:22,087
With these two 
beautiful dishes,

378
00:20:22,120 --> 00:20:24,289
using the versatile 
barley grain,

379
00:20:24,323 --> 00:20:28,260
I think we've proven that barley 
isn't just for making beer.

380
00:20:28,293 --> 00:20:34,433
♪♪♪

381
00:20:34,466 --> 00:20:37,202
When you think about it, 
fairs and festivals are a

382
00:20:37,236 --> 00:20:40,305
way to share the best of 
what we have to offer.

383
00:20:40,339 --> 00:20:42,908
It's a chance to generate 
pride about your home,

384
00:20:42,941 --> 00:20:45,477
your farm, and 
your community.

385
00:20:45,510 --> 00:20:47,846
That's why festivals are 
such an integral part of

386
00:20:47,879 --> 00:20:50,882
rural life in many 
parts of this country.

387
00:20:50,916 --> 00:20:53,118
Neighbors get together and 
demonstrate what makes their

388
00:20:53,151 --> 00:20:56,555
lives special and what 
brings them together.

389
00:20:56,588 --> 00:20:57,723
Case in point?

390
00:20:57,756 --> 00:21:06,398
Jason Shoultz takes us to 
a small community in Iowa.

391
00:21:06,431 --> 00:21:10,369
The flowers are in place, 
the Tiki heads are mounted while

392
00:21:10,402 --> 00:21:15,173
the Mummelthei family makes last 
minute preparations.

393
00:21:15,207 --> 00:21:16,942
Across town the lawn chair 
spectators

394
00:21:16,975 --> 00:21:19,044
jockey for their spots.

395
00:21:19,077 --> 00:21:23,515
The Waverly Heritage Day's 
Parade is about to begin.

396
00:21:23,548 --> 00:21:26,118
Deb Mummelthei is entering 
a float for her flower and

397
00:21:26,151 --> 00:21:30,322
gift shop and Steve's entry 
promotes his seed business.

398
00:21:30,355 --> 00:21:33,258
I think the key to making a 
family farm work is we all

399
00:21:33,292 --> 00:21:35,394
try to specialize 
in a different area.

400
00:21:35,427 --> 00:21:41,967
And my wife started this 
store about 15 years ago.

401
00:21:42,000 --> 00:21:44,670
15 years ago when my boys got 
old enough to drive the tractors

402
00:21:44,703 --> 00:21:47,372
and combines, I came to town to 
start a business.

403
00:21:47,406 --> 00:21:51,410
♪♪♪

404
00:21:51,443 --> 00:21:54,813
Waverly's summertime 
celebration is an annual affair.

405
00:21:54,846 --> 00:21:59,384
Ike Ackerman is the mayor of 
this Eastern Iowa town of 
8-thousand.

406
00:21:59,418 --> 00:22:04,423
Agriculture is the lifeblood of 
small towns in the Midwest.

407
00:22:04,456 --> 00:22:06,892
Reminders of agriculture's 
importance to this town

408
00:22:06,925 --> 00:22:08,894
can be found at the parade.

409
00:22:08,927 --> 00:22:10,729
From equipment 
dealers to THE 4-H,

410
00:22:10,762 --> 00:22:15,000
Waverly's economy is 
largely agricultural-based.

411
00:22:15,033 --> 00:22:18,136
About 5 miles from town the 
Mummelthei's grow about

412
00:22:18,170 --> 00:22:21,006
1-thousand acres of 
corn and soybeans.

413
00:22:21,039 --> 00:22:23,542
We're always trying to 
think of ways

414
00:22:23,575 --> 00:22:25,944
to be creative and, 
you know,

415
00:22:25,977 --> 00:22:28,180
when you want to live in an area 
and sustain a lifestyle,

416
00:22:28,213 --> 00:22:31,016
you have to always be looking 
for the next thing.

417
00:22:31,049 --> 00:22:34,553
He also sells corn and soybean 
seed to other area farmers.

418
00:22:34,586 --> 00:22:36,922
His sons help him with 
the family business.

419
00:22:36,955 --> 00:22:39,324
Today they're operating this 
seed wagon

420
00:22:39,358 --> 00:22:43,161
converted into a parade 
candy-shooter!

421
00:22:43,195 --> 00:22:45,263
Also adding to the 
Waverly economy

422
00:22:45,297 --> 00:22:47,799
is Deb Mummelthei's 
downtown business.

423
00:22:47,833 --> 00:22:49,668
Selling gifts and wedding 
merchandise,

424
00:22:49,701 --> 00:22:51,336
her business generates 
tax revenue

425
00:22:51,370 --> 00:22:54,573
for the city and helps the 
downtown thrive.

426
00:22:54,606 --> 00:22:56,608
I was born and raised here, went 
to high school here,

427
00:22:56,641 --> 00:22:59,911
my husband went to high school 
here and we got married,

428
00:22:59,945 --> 00:23:02,681
stayed in town and 
he started farming.

429
00:23:02,714 --> 00:23:04,950
We raised our children in 
this town and my whole

430
00:23:04,983 --> 00:23:07,085
entire family 
lives in this town.

431
00:23:07,119 --> 00:23:10,188
So you may not live within 
the city limits per say, but you

432
00:23:10,222 --> 00:23:12,758
have a vested interest in the 
future of Waverly, right?

433
00:23:12,791 --> 00:23:13,959
Absolutely.

434
00:23:13,992 --> 00:23:16,628
While the reach of that 
agricultural economic impact

435
00:23:16,661 --> 00:23:19,464
is worth celebrating, 
townspeople across the

436
00:23:19,498 --> 00:23:22,367
heartland have learned that 
when times are tough on the

437
00:23:22,401 --> 00:23:25,670
farm they feel 
a direct impact.

438
00:23:25,704 --> 00:23:29,107
Agriculture is, kind of like, 
construction: it's cyclical.

439
00:23:29,141 --> 00:23:33,044
Sometimes soy beans are $13 a 
bushel and sometimes they're $4.

440
00:23:33,078 --> 00:23:36,715
And you have ups and downs 
and if you're into, uhm..

441
00:23:36,748 --> 00:23:40,318
only Ag then the 
downs are really down.

442
00:23:40,352 --> 00:23:42,387
And just like the 
Mummelthei's diversifying to

443
00:23:42,421 --> 00:23:44,289
maintain their 
family finances,

444
00:23:44,322 --> 00:23:46,858
town leaders have learned 
over the years that

445
00:23:46,892 --> 00:23:50,429
diversification is essential 
for economic survival.

446
00:23:50,462 --> 00:23:54,332
The town is home to a college 
and industrial employers.

447
00:23:54,366 --> 00:23:56,034
We've got some 
industries that are, that have

448
00:23:56,067 --> 00:23:59,337
really you know weathered this 
economic time and done well.

449
00:23:59,371 --> 00:24:00,739
And so that's really helped 
create

450
00:24:00,772 --> 00:24:02,808
a nice environment for 
Waverly.

451
00:24:02,841 --> 00:24:05,076
♪♪♪

452
00:24:05,110 --> 00:24:07,212
Something else that helps 
small towns like Waverly - the

453
00:24:07,245 --> 00:24:10,749
willingness of residents to pull 
together during tough times.

454
00:24:10,782 --> 00:24:12,951
Something the Mummelthei's 
saw first hand when

455
00:24:12,984 --> 00:24:16,755
floodwaters from the Cedar 
River invaded their town one

456
00:24:16,788 --> 00:24:21,960
recent summer 
after heavy storms.

457
00:24:21,993 --> 00:24:23,562
It just kept 
rising and rising.

458
00:24:23,595 --> 00:24:25,897
We thought we could beat it 
and we almost had it beat

459
00:24:25,931 --> 00:24:29,067
and then the water came 
through the walls from the

460
00:24:29,100 --> 00:24:31,870
seepage in the ground and then 
so we had to start all over.

461
00:24:31,903 --> 00:24:33,939
We moved our store and hauled 
everything out

462
00:24:33,972 --> 00:24:37,008
into four 
semi-loads and moved.

463
00:24:37,042 --> 00:24:38,710
You always watch the news 
where a tragedy or something

464
00:24:38,743 --> 00:24:40,312
happens in the country 
and you always think,

465
00:24:40,345 --> 00:24:43,081
you know "I know where that 
place is" or something,

466
00:24:43,114 --> 00:24:45,984
but all of the sudden 
it becomes you.

467
00:24:46,017 --> 00:24:48,420
But today this town is 
celebrating a comeback,

468
00:24:48,453 --> 00:24:53,391
at the same time it celebrates 
its heritage and future.

469
00:24:53,425 --> 00:24:56,094
What do you think about the 
future for Waverly, Iowa?

470
00:24:56,127 --> 00:24:58,530
I think the future 
for Waverly is good.

471
00:24:58,563 --> 00:25:01,833
So, we're hoping that people 
just stay on top of it and

472
00:25:01,867 --> 00:25:04,336
keep supporting each other 
and keep living life like

473
00:25:04,369 --> 00:25:06,838
you're enjoying it, 
like you should.

474
00:25:06,872 --> 00:25:11,076
[siren sounds]

475
00:25:11,109 --> 00:25:12,677
That's going to do 
it for us this time.

476
00:25:12,711 --> 00:25:14,279
Thanks for traveling the 
country with us

477
00:25:14,312 --> 00:25:16,848
on this edition of 
America's Heartland.

478
00:25:16,882 --> 00:25:17,983
And don't forget,

479
00:25:18,016 --> 00:25:20,552
we have a lot to share with you 
on our website.

480
00:25:20,585 --> 00:25:23,722
You can access all of Sharon 
Vaknin's great "Farm to Fork"

481
00:25:23,755 --> 00:25:27,726
recipes and watch video from 
this and other programs.

482
00:25:27,759 --> 00:25:30,562
Just log onto 
AmericasHeartland.org and

483
00:25:30,595 --> 00:25:33,532
there's lots going on in 
our social media arena,

484
00:25:33,565 --> 00:25:35,534
you'll find us 
there as well.

485
00:25:35,567 --> 00:25:37,035
We'll see you next 
time, right here,

486
00:25:37,068 --> 00:25:38,370
on America's Heartland.

487
00:25:39,070 --> 00:25:45,410
♪You can see it in the eyes 
Of every woman and man♪

488
00:25:45,443 --> 00:25:51,683
♪In America's Heartland 
living close to the land♪

489
00:25:51,716 --> 00:25:57,222
♪There's a love for the country 
And a pride in the brand♪

490
00:25:57,255 --> 00:26:00,058
♪In America's Heartland♪

491
00:26:00,091 --> 00:26:06,464
♪Living close 
Close to the land♪

492
00:26:06,498 --> 00:26:10,769
America's Heartland is made 
possible by:

493
00:26:10,802 --> 00:26:12,170
Farming isn'’t easy.

494
00:26:12,203 --> 00:26:16,107
At best, it's uncertain because 
when times get tough,

495
00:26:16,141 --> 00:26:18,476
we double down on what 
we've always known.

496
00:26:18,510 --> 00:26:22,047
Agriculture is how we'll create 
a safe, sustainable, and

497
00:26:22,080 --> 00:26:25,917
affordable food system for all, 
no matter the challenge.

498
00:26:25,951 --> 00:26:29,921
Agriculture is how we'll get it 
done.

499
00:26:29,955 --> 00:26:34,292
The United soybean board, 
American soybean farmers

500
00:26:34,326 --> 00:26:35,760
and their checkoff.

501
00:26:35,794 --> 00:26:39,464
♪♪♪

502
00:26:40,665 --> 00:26:46,671
♪♪♪