1 00:00:00,998 --> 00:00:05,331 "America's Heartland is made possible by.. 2 00:00:05,331 --> 00:00:09,364 They make up a small part of our population. 3 00:00:09,364 --> 00:00:12,331 But have a huge impact on our lives. 4 00:00:12,331 --> 00:00:15,664 They take business risks that few others would tolerate 5 00:00:15,664 --> 00:00:17,998 all on our behalf. 6 00:00:17,998 --> 00:00:22,798 They're American farmers who feed, fuel and clothe the world. 7 00:00:22,798 --> 00:00:26,764 Monsanto would like to recognize them for all they do, 8 00:00:26,764 --> 00:00:30,598 for the rest of us, because ultimately our success 9 00:00:30,598 --> 00:00:34,764 and everyone else's depends on theirs 10 00:00:34,764 --> 00:00:37,998 ".and by the American Farm Bureau Federation - the voice of 11 00:00:37,998 --> 00:00:41,864 agriculture. " 12 00:00:41,864 --> 00:00:44,664 COMING UP. IT'S ENERGY MADE FROM CORN. 13 00:00:44,664 --> 00:00:48,298 ETHANOL IS FUELING MORE AND MORE AMERICAN CARS FROM THE RACEWAY 14 00:00:48,298 --> 00:00:50,398 TO THE HIGHWAY. THEN.. 15 00:00:50,398 --> 00:00:53,264 WE'LL TAKE YOU ON BOARD TO SHARE A HARVEST AT SEA.. 16 00:00:53,264 --> 00:00:56,431 STONE CRABBING IN THE GULF OF MEXICO. 17 00:00:56,431 --> 00:00:58,098 AND A DAIRY FARMER WITH A 18 00:00:58,098 --> 00:00:59,964 NEW TWIST ON FLAVORS FOR HIS MILK. 19 00:00:59,964 --> 00:01:01,898 READY FOR ROOT BEER? 20 00:01:01,898 --> 00:01:05,198 AMERICA'S HEARTLAND IS NEXT. 21 00:01:05,198 --> 00:01:10,931 ♪You can see it in the eyes of every woman and man 22 00:01:10,931 --> 00:01:17,198 in America's Heartland living close to the land. 23 00:01:17,198 --> 00:01:23,364 There's a love for the country and a pride in the brand 24 00:01:23,364 --> 00:01:33,798 in America's Heartland living close, close to the land. 25 00:01:33,798 --> 00:01:42,264 In America's Heartland.♪ 26 00:01:42,264 --> 00:01:43,931 Hello and welcome to America's Heartland. 27 00:01:43,931 --> 00:01:45,631 I'm Paul Ryan. 28 00:01:45,631 --> 00:01:47,464 All you have to do today is pull up to the gas pump 29 00:01:47,464 --> 00:01:49,431 and check out the prices. 30 00:01:49,431 --> 00:01:52,198 It probably won't take much to convince you that America's 31 00:01:52,198 --> 00:01:55,531 dependence on foreign oil is a growing problem. 32 00:01:55,531 --> 00:01:58,631 Most agree, it's not great for our national security, and it 33 00:01:58,631 --> 00:02:00,764 sure stings the pocketbook. 34 00:02:00,764 --> 00:02:03,864 Lots of folks working on developing alternative fuels. 35 00:02:03,864 --> 00:02:07,231 but one in particular is gaining momentum; ethanol, 36 00:02:07,231 --> 00:02:09,998 made from corn. American corn. 37 00:02:09,998 --> 00:02:12,798 And though not everyone agrees it's the best solution, 38 00:02:12,798 --> 00:02:15,598 a recent visit to Wyoming suggested a growing number of 39 00:02:15,598 --> 00:02:19,798 entrepreneurs, automakers, elected officials, farmers. 40 00:02:19,798 --> 00:02:21,798 and, even race car drivers 41 00:02:21,798 --> 00:02:25,764 are jumping on the ethanol bandwagon. 42 00:02:25,764 --> 00:02:28,898 Just before driver Bill Percival pulls up to the starting line in 43 00:02:28,898 --> 00:02:32,964 his dragster, he fills up his fuel tank with corn! 44 00:02:32,964 --> 00:02:36,298 Not literally, of course, but Bill's dragster. and a number of 45 00:02:36,298 --> 00:02:39,898 others at this Denver speedway. run on ethanol, 46 00:02:39,898 --> 00:02:43,664 a gasoline alternative that's produced by fermenting corn.. 47 00:02:43,664 --> 00:02:45,431 "One of the main advantages of using ethanol 48 00:02:45,431 --> 00:02:47,098 is that it burns so much cooler. 49 00:02:47,098 --> 00:02:49,731 And in this type of racing, there's lots of times where we 50 00:02:49,731 --> 00:02:51,731 have to go around and around and around and we don't have time to 51 00:02:51,731 --> 00:02:53,231 cool off the engine. 52 00:02:53,231 --> 00:02:55,664 So by using ethanol, the engines don't overheat. " 53 00:02:55,664 --> 00:02:58,264 Race cars aren't the only vehicles using ethanol. 54 00:02:58,264 --> 00:03:01,631 Many farmers have used it for years to power farm machinery. 55 00:03:01,631 --> 00:03:04,764 And with more stations selling it, many drivers are trying it 56 00:03:04,764 --> 00:03:06,598 for the first time. 57 00:03:06,598 --> 00:03:10,164 Dozens of models of flexible fuel vehicles can use E-85, 58 00:03:10,164 --> 00:03:14,664 85% ethanol and 15% gasoline. 59 00:03:14,664 --> 00:03:18,498 E-10 has a 10% ethanol / 90% gasoline mix -a formula that's 60 00:03:18,498 --> 00:03:22,764 been approved for use by every major car maker. 61 00:03:22,764 --> 00:03:25,864 "With the new renewable fuel standards-8 billion 62 00:03:25,864 --> 00:03:28,298 gallons of ethanol by 2012 63 00:03:28,298 --> 00:03:31,631 that's more than doubling what's being produced today. 64 00:03:31,631 --> 00:03:35,031 So, that's a bright future for the corn market. " 65 00:03:35,031 --> 00:03:37,364 Dan Schwartzkopf directs production operations at 66 00:03:37,364 --> 00:03:39,298 Wyoming Ethanol in Torrington 67 00:03:39,298 --> 00:03:43,331 near the Wyoming-Nebraska border. 68 00:03:43,331 --> 00:03:46,631 The plant brings in dried corn, grinds it to a powder, then 69 00:03:46,631 --> 00:03:48,964 ferments the mash in a chemical process 70 00:03:48,964 --> 00:03:51,364 much like distilling whiskey. 71 00:03:51,364 --> 00:03:53,964 When completed, the process creates ethanol: 72 00:03:53,964 --> 00:03:56,564 a form of alcohol that burns like gasoline. 73 00:03:56,564 --> 00:04:00,364 In 2005, the industry produced almost 4 billion gallons of 74 00:04:00,364 --> 00:04:05,298 ethanol - consuming 1.43 million bushels of corn. 75 00:04:05,298 --> 00:04:08,764 I take as much as I can from my rural growers here in Wyoming 76 00:04:08,764 --> 00:04:13,131 and the balance of that I take from a radius of about 150 77 00:04:13,131 --> 00:04:18,398 miles: in the Nebraska panhandle and Southern South Dakota. 78 00:04:18,398 --> 00:04:21,231 Ethanol use and production have increased dramatically 79 00:04:21,231 --> 00:04:23,931 in the past two years, thanks to new marketing efforts 80 00:04:23,931 --> 00:04:26,431 along with state and federal subsidies. 81 00:04:26,431 --> 00:04:29,031 Many consider ethanol to be beneficial in reducing 82 00:04:29,031 --> 00:04:31,931 carbon monoxide and other auto emissions. 83 00:04:31,931 --> 00:04:34,698 However, it is not a fuel without controversy. 84 00:04:34,698 --> 00:04:37,198 Conflicting studies have addressed everything from 85 00:04:37,198 --> 00:04:39,831 its energy content to its production costs 86 00:04:39,831 --> 00:04:42,198 versus a gallon of gasoline. 87 00:04:42,198 --> 00:04:45,498 "Not only do we feed the distiller's grain, but ever 88 00:04:45,498 --> 00:04:50,664 since the ethanol plant came into production in Torrington, 89 00:04:50,664 --> 00:04:53,564 we use gasohol in all of our vehicles." 90 00:04:53,564 --> 00:04:56,564 Blake Ochsner and his dad, George, are ethanol supporters. 91 00:04:56,564 --> 00:04:59,931 They say consumers benefit by using American products and 92 00:04:59,931 --> 00:05:03,031 easing our dependence on foreign oil. 93 00:05:03,031 --> 00:05:06,198 There's also a personal benefit: The corn mash left over from 94 00:05:06,198 --> 00:05:08,764 ethanol production. called "distiller's grain". 95 00:05:08,764 --> 00:05:10,631 can be used as cattle feed. 96 00:05:10,631 --> 00:05:14,864 We were looking for a good feed to supplement the straw and this 97 00:05:14,864 --> 00:05:19,798 distiller's grain really worked in that situation 98 00:05:19,798 --> 00:05:23,164 About one third of all the corn we take in goes back out 99 00:05:23,164 --> 00:05:26,331 in the form of the distiller's grain behind me 100 00:05:26,331 --> 00:05:27,931 that goes back to those feedlots. " 101 00:05:27,931 --> 00:05:30,798 Wyoming Ethanol's Jon Calahan says "distiller's grain" has 102 00:05:30,798 --> 00:05:34,364 other benefits It's considerably more nutritious. 103 00:05:34,364 --> 00:05:41,498 When it leaves here, it's running about a 32-33% protein 104 00:05:41,498 --> 00:05:44,031 where normal corn is running about 8% protein. " 105 00:05:44,031 --> 00:05:47,198 Currently. ethanol fuel is easier to find in the Midwest 106 00:05:47,198 --> 00:05:50,331 and Plains states.close to the corn from which it's made. 107 00:05:50,331 --> 00:05:53,431 That may change with new federal mandates on air pollution and 108 00:05:53,431 --> 00:05:56,998 energy production. 109 00:05:56,998 --> 00:06:00,564 And to up the profile, Wyoming Ethanol is promoting the fuel 110 00:06:00,564 --> 00:06:03,264 with a five car drag racing team. 111 00:06:03,264 --> 00:06:04,898 The cars compete for national honors 112 00:06:04,898 --> 00:06:06,464 at tracks across the country. 113 00:06:06,464 --> 00:06:09,398 Dan Schwartzkopf says it gives the fans a chance 114 00:06:09,398 --> 00:06:12,764 to see ethanol in action. 115 00:06:12,764 --> 00:06:16,064 They leave the racetrack, they stop and fill gas and they see 116 00:06:16,064 --> 00:06:17,564 ethanol on the pump. 117 00:06:17,564 --> 00:06:21,198 They remember the car that ran really good down the racetrack 118 00:06:21,198 --> 00:06:24,531 on ethanol and say, 'Maybe this isn't so bad, maybe it'll make 119 00:06:24,531 --> 00:06:29,964 my car run better.' " 120 00:06:29,964 --> 00:06:32,564 For a glimpse of an ethanol future, some American farmers 121 00:06:32,564 --> 00:06:35,731 are looking at one of their biggest competitors - Brazil. 122 00:06:35,731 --> 00:06:39,698 Brazil's sugarcane biorefineries are on the verge of producing 123 00:06:39,698 --> 00:06:42,231 enough ethanol to power every one 124 00:06:42,231 --> 00:06:45,898 of the country's 30-million cars! 125 00:06:45,898 --> 00:06:48,198 There are other American crops 126 00:06:48,198 --> 00:06:49,831 being turned into widely-used products. 127 00:06:49,831 --> 00:06:52,564 And no, I'm not talking about alternative fuel. 128 00:06:52,564 --> 00:06:55,898 although this is a liquid product that's fueled good times 129 00:06:55,898 --> 00:06:58,564 at many a weekend barbeque or football game! 130 00:06:58,564 --> 00:07:01,131 Beer lovers today are blessed with more choices 131 00:07:01,131 --> 00:07:02,764 than ever before. 132 00:07:02,764 --> 00:07:05,598 And we (I) found out how fans of the foamy beverage can make 133 00:07:05,598 --> 00:07:08,198 their own pilgrimage to one of the Heartland's oldest and 134 00:07:08,198 --> 00:07:13,764 largest breweries. located in Saint Louis, Missouri. 135 00:07:13,764 --> 00:07:17,264 Take a tour of this museum and you'll see race cars, old time 136 00:07:17,264 --> 00:07:21,098 delivery trucks-even streamlined jet planes. 137 00:07:21,098 --> 00:07:23,331 But the real attraction at the Anheuser Busch visitor center 138 00:07:23,331 --> 00:07:26,931 is beer. lots and lots of beer! 139 00:07:26,931 --> 00:07:29,698 Well, we've come a long way since 1852. " 140 00:07:29,698 --> 00:07:32,231 The tour guide will tell you that St. Louis 141 00:07:32,231 --> 00:07:35,264 was once home to dozens of breweries. most of them started 142 00:07:35,264 --> 00:07:37,631 by German immigrants in the 1800's. 143 00:07:37,631 --> 00:07:40,798 But Anheuser Busch is the only one of those historic breweries 144 00:07:40,798 --> 00:07:42,731 still in operation. 145 00:07:42,731 --> 00:07:45,664 Today, visitors who tour the brewery can see how modern 146 00:07:45,664 --> 00:07:49,164 methods convert American farm products into beers 147 00:07:49,164 --> 00:07:52,231 that are sold in the U.S. and around the world. 148 00:07:52,231 --> 00:07:54,598 And this is the brew kettle. 149 00:07:54,598 --> 00:07:58,231 This is where hops are added to the wort 150 00:07:58,231 --> 00:07:59,731 as the beer's being produced. 151 00:07:59,731 --> 00:08:01,498 The hops are the spice to the beer. 152 00:08:01,498 --> 00:08:03,598 Dan Driscoll is the brew master at Busch's 153 00:08:03,598 --> 00:08:05,231 St. Louis brewery. 154 00:08:05,231 --> 00:08:07,964 He'll oversee the production of more then 40 thousand barrels 155 00:08:07,964 --> 00:08:09,298 of beer a day. 156 00:08:09,298 --> 00:08:12,398 That's more than one point two million gallons. 157 00:08:12,398 --> 00:08:14,931 We're responsible for the raw ingredients that go into making 158 00:08:14,931 --> 00:08:18,531 the beer so the water that's used to brew the beer, the malt, 159 00:08:18,531 --> 00:08:21,231 the barley malt that you use, the rice, the hops. 160 00:08:21,231 --> 00:08:23,698 all that is tasted. " 161 00:08:23,698 --> 00:08:27,031 Brewing beer is big business for American agriculture. 162 00:08:27,031 --> 00:08:29,964 Making the beer requires huge quantities of barley, 163 00:08:29,964 --> 00:08:32,231 hops and other farm products. 164 00:08:32,231 --> 00:08:36,131 North Dakota, Montana and South Dakota FARMS grow substantial 165 00:08:36,131 --> 00:08:38,898 amounts of malting barley for beer makers. 166 00:08:38,898 --> 00:08:42,231 Montana farmer Buck O'Brien says it's an important part 167 00:08:42,231 --> 00:08:43,631 of his income. 168 00:08:43,631 --> 00:08:46,631 What we raise is malting barley. 169 00:08:46,631 --> 00:08:48,898 We have contracted with Anheuser Busch 170 00:08:48,898 --> 00:08:50,898 for a certain amount per year each year. 171 00:08:50,898 --> 00:08:53,064 It has to meet rigid specifications because they're 172 00:08:53,064 --> 00:08:55,664 pretty picky about what they use for malting. 173 00:08:55,664 --> 00:08:58,298 Anheuser Busch is the biggest maltster in the country. 174 00:08:58,298 --> 00:09:02,098 They malt 40-50% of the malt that's made in the U.S. 175 00:09:02,098 --> 00:09:05,231 America's farm states produce almost six million pounds of 176 00:09:05,231 --> 00:09:07,531 barley for brewing beer each year. 177 00:09:07,531 --> 00:09:09,998 Rice is another key ingredient 178 00:09:09,998 --> 00:09:12,231 used to flavor and lighten beers. 179 00:09:12,231 --> 00:09:15,231 Busch and other brewers use about 16% 180 00:09:15,231 --> 00:09:17,731 of America's rice crop. 181 00:09:17,731 --> 00:09:21,931 This is the core ingredients, barley converted into malt and 182 00:09:21,931 --> 00:09:25,264 hops are the core ingredients in beer. " 183 00:09:25,264 --> 00:09:27,798 Steve Malin is the man in charge of acquiring raw 184 00:09:27,798 --> 00:09:29,898 materials for Anheuser Busch. 185 00:09:29,898 --> 00:09:32,564 He says the "right" raw materials are critical 186 00:09:32,564 --> 00:09:34,531 to making good beer. 187 00:09:34,531 --> 00:09:37,498 We knew we had to start at production agriculture to have 188 00:09:37,498 --> 00:09:41,231 those materials that we wanted in the form that we wanted it.so 189 00:09:41,231 --> 00:09:45,131 we kept backing up and getting closer to the grower. 190 00:09:45,131 --> 00:09:48,064 The St. Louis brew house dates back to the 1890's 191 00:09:48,064 --> 00:09:49,898 and is still used today. 192 00:09:49,898 --> 00:09:52,731 There are richly tiled walls; colorful portraits. 193 00:09:52,731 --> 00:09:56,698 even chandeliers interwoven with reproductions of the hops 194 00:09:56,698 --> 00:09:58,998 used in the brewing process. 195 00:09:58,998 --> 00:10:02,098 "It's the beer with the wonderful flavor..P.O.C. means 196 00:10:02,098 --> 00:10:05,831 pleasure on call" America once had dozens of large breweries. 197 00:10:05,831 --> 00:10:09,731 Today, a smaller number of major manufacturers turn out the 198 00:10:09,731 --> 00:10:11,964 lion's share of the beer we drink. 199 00:10:11,964 --> 00:10:15,064 But there's also a growing industry in boutique brewing. 200 00:10:15,064 --> 00:10:18,598 small brew masters turning out a greater variety of beers. 201 00:10:18,598 --> 00:10:21,664 And no matter what size the brewery. whether its micro 202 00:10:21,664 --> 00:10:25,798 or the size of this one, the proof is in the tasting. 203 00:10:25,798 --> 00:10:28,298 And you take the tour. You get to taste. " 204 00:10:28,298 --> 00:10:30,164 The tasting rooms at Busch offer not only 205 00:10:30,164 --> 00:10:32,098 their best selling brands, 206 00:10:32,098 --> 00:10:33,764 but some of the company's specialty and 207 00:10:33,764 --> 00:10:36,131 seasonal beers as well. 208 00:10:36,131 --> 00:10:39,164 Busch and others are seeing an increase in beer drinking in 209 00:10:39,164 --> 00:10:41,431 Asia. particularly China. 210 00:10:41,431 --> 00:10:44,564 Dan Driscoll says no matter where you're drinking beer. 211 00:10:44,564 --> 00:10:46,798 quality is paramount. 212 00:10:46,798 --> 00:10:50,031 It's up to the brew master to blend and mix those ingredients 213 00:10:50,031 --> 00:10:54,798 together year after year to ensure the Bud that was brewed 214 00:10:54,798 --> 00:10:57,864 today is the same as the Bud that was brewed last year 215 00:10:57,864 --> 00:10:59,864 and the year before. " 216 00:10:59,864 --> 00:11:03,264 Anheuser Busch creates one other product from its beer making. 217 00:11:03,264 --> 00:11:07,064 "Spent grain". cereal grains used in the manufacturing. 218 00:11:07,064 --> 00:11:10,131 are recovered and sold as animal feed. 219 00:11:10,131 --> 00:11:13,564 The company says it produces enough "spent grain" to feed 4% 220 00:11:13,564 --> 00:11:18,031 of the cattle in the United States 221 00:11:18,031 --> 00:11:21,764 Anheuser Busch brews about 117-million barrels of beer 222 00:11:21,764 --> 00:11:24,931 each year. That's equal to a little over 40-billion 223 00:11:24,931 --> 00:11:28,464 12-ounce bottles. almost enough to quench the average 224 00:11:28,464 --> 00:11:30,264 American adult's thirst 225 00:11:30,264 --> 00:11:38,831 for 23 and a half gallons of beer per year! 226 00:11:38,831 --> 00:11:40,998 Still to come on America's Heartland. 227 00:11:40,998 --> 00:11:43,098 From boondocks to Broadway. the back roads of the Heartland 228 00:11:43,098 --> 00:11:48,398 hit the big time with their own national television network. 229 00:11:48,398 --> 00:11:51,064 And how a trip "back to the future" rejuvenated this 230 00:11:51,064 --> 00:11:55,298 dairyman. and his farm. 231 00:11:55,298 --> 00:11:58,331 We love telling stories about folks who live off the land. 232 00:11:58,331 --> 00:12:00,931 There is another group of hard-working folks in the 233 00:12:00,931 --> 00:12:03,398 heartland who make their living. on the water! 234 00:12:03,398 --> 00:12:05,398 They supply our seafood. 235 00:12:05,398 --> 00:12:09,164 Everything from the ubiquitous kinds, like tuna, to specialty 236 00:12:09,164 --> 00:12:12,598 crops such as the kind our Jason Shoultz discovered in Florida. 237 00:12:12,598 --> 00:12:17,098 They're called stone crabs. and Jason says those who hunt them 238 00:12:17,098 --> 00:12:19,264 have to be almost as hard-shelled 239 00:12:19,264 --> 00:12:25,531 as the crustaceans themselves! 240 00:12:25,531 --> 00:12:30,431 Hours before the sun comes up, stone crabber Kit Johnson is 241 00:12:30,431 --> 00:12:34,231 navigating the murky waters of Florida's everglades. 242 00:12:34,231 --> 00:12:36,431 Guided only by navigational markers 243 00:12:36,431 --> 00:12:38,298 that appear in the darkness. 244 00:12:38,298 --> 00:12:41,364 RADIO: SOUTHEAST WIND 1 0 TO 15 KNOTS. 245 00:12:41,364 --> 00:12:43,864 and the radio's weather forecast. 246 00:12:43,864 --> 00:12:46,164 Meanwhile, his three-man crew prepares bait 247 00:12:46,164 --> 00:12:50,198 for the crab traps. 248 00:12:50,198 --> 00:12:53,331 For generations, the sunrise over the Gulf of Mexico has 249 00:12:53,331 --> 00:12:55,398 brought the daily uncertainty 250 00:12:55,398 --> 00:12:57,498 that is part of life for fishermen. 251 00:12:57,498 --> 00:13:01,431 Each year during stone crab season from May through October, 252 00:13:01,431 --> 00:13:05,264 stone crabbers venture out. hoping for the best. 253 00:13:05,264 --> 00:13:07,798 "Born and raised in it. 254 00:13:07,798 --> 00:13:10,131 What else is there to say? " á 255 00:13:10,131 --> 00:13:12,064 "It's the only damn thing I know. " 256 00:13:12,064 --> 00:13:15,398 With only water on the horizon, Johnson steers his boat 257 00:13:15,398 --> 00:13:18,631 along rows of hundreds of buoys. attached to crab traps 258 00:13:18,631 --> 00:13:20,498 on the sea floor. 259 00:13:20,498 --> 00:13:23,964 One by one, his crew uses hooks to pluck buoys from the water. 260 00:13:23,964 --> 00:13:26,098 and wenches to pull up the traps. 261 00:13:26,098 --> 00:13:29,764 "With two men using two wenches at the back of the boat they can 262 00:13:29,764 --> 00:13:34,531 pull upwards of 1000 traps a day from the waters of the gulf" 263 00:13:34,531 --> 00:13:36,131 It's hard work. that doesn't stop 264 00:13:36,131 --> 00:13:38,164 for lunch breaks or bad weather. 265 00:13:38,164 --> 00:13:41,531 Johnson has 11-thousand traps in these waters. 266 00:13:41,531 --> 00:13:43,331 "We work from 4 o clock in the morning, 267 00:13:43,331 --> 00:13:46,464 till a lot of times at dark. We get home at dark. 268 00:13:46,464 --> 00:13:49,264 Seven days a week for seven months. " 269 00:13:49,264 --> 00:13:51,964 Kit Johnson is one of around 20 stone crabbers from 270 00:13:51,964 --> 00:13:53,664 Everglades City, Florida. 271 00:13:53,664 --> 00:13:55,998 they bring in nearly 4-hundred thousand pounds 272 00:13:55,998 --> 00:13:58,198 of stone crab each year. 273 00:13:58,198 --> 00:14:01,531 For crabbers the bigger the claw the more money. 274 00:14:01,531 --> 00:14:04,731 Unlike other crabs even after they are caught these critters 275 00:14:04,731 --> 00:14:08,364 go back into the water with a little less of themselves. 276 00:14:08,364 --> 00:14:11,131 "See how it pops off like that, 277 00:14:11,131 --> 00:14:13,231 he'll grow those claws right back" 278 00:14:13,231 --> 00:14:15,498 If the claws are more than two and a quarter inches long, 279 00:14:15,498 --> 00:14:17,064 they come off. 280 00:14:17,064 --> 00:14:20,598 Fishermen say the crabs can survive without claws. 281 00:14:20,598 --> 00:14:24,164 And the stone crab can regenerate its claws 282 00:14:24,164 --> 00:14:25,498 in about a year. 283 00:14:25,498 --> 00:14:27,198 "But we'll have 3-4 hundred pounds at the end of the day. " 284 00:14:27,198 --> 00:14:32,664 Boats loaded with crab claws start arriving at the dock in 285 00:14:32,664 --> 00:14:34,498 the late afternoon. 286 00:14:34,498 --> 00:14:39,931 To stay fresh, the claws are immediately boiled.. 287 00:14:39,931 --> 00:14:43,364 and put into a cooler overnight. 288 00:14:43,364 --> 00:14:46,264 Then. in the blink of an eye. every claw gets weighed and 289 00:14:46,264 --> 00:14:49,431 sorted by size. and packed in ice 290 00:14:49,431 --> 00:14:53,864 to be shipped to restaurants. 291 00:14:53,864 --> 00:14:58,364 "They are hard to beat. " 292 00:14:58,364 --> 00:15:00,664 Folks here like to call this the stone crab capital 293 00:15:00,664 --> 00:15:02,098 of the world. 294 00:15:02,098 --> 00:15:05,631 At City Seafood, they'll happily serve up a plate of crab claws. 295 00:15:05,631 --> 00:15:11,231 The preferred way -- cooked, cracked, and served chilled. 296 00:15:11,231 --> 00:15:13,064 "Just peel the shell right off.." 297 00:15:13,064 --> 00:15:16,098 Owner Richard Wahrenbergen gladly shares his strategy 298 00:15:16,098 --> 00:15:18,731 for enjoying his fresh crab. 299 00:15:18,731 --> 00:15:22,164 The only part eaten is the rich meat found in the claws. 300 00:15:22,164 --> 00:15:25,498 It's pretty simple: Peel back the shell, dip the claw in honey 301 00:15:25,498 --> 00:15:28,264 mustard sauce and enjoy! 302 00:15:28,264 --> 00:15:32,064 "I've never had a person say they didn't like stone crabs. 303 00:15:32,064 --> 00:15:33,498 Which I think is pretty good. " 304 00:15:33,498 --> 00:15:35,731 Yeah, that's not bad "Not bad at all. 305 00:15:35,731 --> 00:15:37,498 " Well, it's not going to start today, I can tell you that. " 306 00:15:37,498 --> 00:15:39,364 That's great. Ha. " 307 00:15:39,364 --> 00:15:42,398 Wahrenbergen catches his own crabs. 308 00:15:42,398 --> 00:15:43,898 so he's able to keep costs 309 00:15:43,898 --> 00:15:46,464 down at this modest waterside market. 310 00:15:46,464 --> 00:15:49,931 A plate of that could go for 50 dollars at a Miami restaurant 311 00:15:49,931 --> 00:15:52,498 costs about 20 bucks here. 312 00:15:52,498 --> 00:15:54,664 The demand for stone crab outpaces the supply 313 00:15:54,664 --> 00:15:56,564 trapped in these blue waters. 314 00:15:56,564 --> 00:15:59,698 And folks will pay top dollar for the rare delicacy. 315 00:15:59,698 --> 00:16:03,664 "it's good money when it's good. It's bad when it's bad. " 316 00:16:03,664 --> 00:16:06,431 Stone-crabbers face similar challenges found throughout 317 00:16:06,431 --> 00:16:10,464 agriculture. rising fuel prices, labor costs and weather. 318 00:16:10,464 --> 00:16:16,098 In 2005 hurricane Wilma picked up traps from the seafloor and 319 00:16:16,098 --> 00:16:17,431 blew them all over the gulf. 320 00:16:17,431 --> 00:16:20,398 "Each one of those traps costs on the average of 20-22 dollars 321 00:16:20,398 --> 00:16:23,064 a piece. I've lost several thousand. " 322 00:16:23,064 --> 00:16:25,864 Kit Johnson fears hurricane losses and tough economic times 323 00:16:25,864 --> 00:16:28,998 will force some fishermen to give up crabbing. 324 00:16:28,998 --> 00:16:31,531 But Johnson looks forward to brighter days.behind the wheel 325 00:16:31,531 --> 00:16:33,731 of his boat. 326 00:16:33,731 --> 00:16:36,298 "I'll be right here. 327 00:16:36,298 --> 00:16:42,364 Be right here. I'll make it. " 328 00:16:42,364 --> 00:16:45,698 Fans of the Stone Crab are picky about how they cook and eat 329 00:16:45,698 --> 00:16:48,731 them. but the crabs themselves are pretty picky 330 00:16:48,731 --> 00:16:50,331 about where they live. 331 00:16:50,331 --> 00:16:52,964 90-percent of the world's Stone Crab catch comes 332 00:16:52,964 --> 00:16:56,931 from the warm waters surrounding Florida. 333 00:16:56,931 --> 00:16:59,264 There are a thousand stories in the Heartland. 334 00:16:59,264 --> 00:17:01,798 And of course thousands of ways to tell them. 335 00:17:01,798 --> 00:17:03,998 Now, we'd like to think we do a pretty good job. 336 00:17:03,998 --> 00:17:05,298 But we're not alone. 337 00:17:05,298 --> 00:17:08,598 In fact, there's an entire television channel devoted to 338 00:17:08,598 --> 00:17:10,598 the American rural life. 339 00:17:10,598 --> 00:17:13,831 Our Pat McConahay visited their Tennessee headquarters and 340 00:17:13,831 --> 00:17:16,898 discovered a loyal following. and not just the folks 341 00:17:16,898 --> 00:17:19,631 down on the farm! 342 00:17:19,631 --> 00:17:23,998 ♪"Who'll buy my wheat? Who'll buy my corn? ."♪ 343 00:17:23,998 --> 00:17:27,031 From country kooners to colorful cowboys. 344 00:17:27,031 --> 00:17:31,031 The RFD TV television network is bringing rural America 345 00:17:31,031 --> 00:17:33,264 to viewers throughout the country. 346 00:17:33,264 --> 00:17:35,964 "WE'RE NOT AN AG CHANNEL, WE'RE NOT AN EQUINE CHANNEL, 347 00:17:35,964 --> 00:17:38,231 WE'RE NOT A RURAL LIFESTYLE CHANNEL. 348 00:17:38,231 --> 00:17:40,864 WE'RE NOT A TRADITIONAL MUSIC CHANNEL. 349 00:17:40,864 --> 00:17:42,798 WE'RE ALL OF THOSE ROLLED INTO ONE 350 00:17:42,798 --> 00:17:44,964 PATRICK GOTTSCH IS THE CREATIVE FORCE BEHIND 351 00:17:44,964 --> 00:17:47,064 THIS FIRST OF ITS KIND NETWORK, 352 00:17:47,064 --> 00:17:50,364 LAUNCHED IN 2000 FROM STUDIOS IN NASHVILLE. 353 00:17:50,364 --> 00:17:52,098 THE NETWORK ACQUIRES PROGRAMS FROM 354 00:17:52,098 --> 00:17:55,264 A VARIETY OF SOURCES, UPLINKS THEM VIA SATELLITE, AND CARRIES 355 00:17:55,264 --> 00:17:59,231 THEM INTO MILLIONS OF AMERICAN HOMES ON DOZENS OF CABLE SYSTEMS 356 00:17:59,231 --> 00:18:00,864 AND SATELLITE NETWORKS. 357 00:18:00,864 --> 00:18:03,898 "I watch it religiously now, maily the tractor 358 00:18:03,898 --> 00:18:06,498 and calendar show or the "tractorcades" 359 00:18:06,498 --> 00:18:08,998 There's no other channel where you can watch specials 360 00:18:08,998 --> 00:18:11,664 on old tractors and there's no other show on television 361 00:18:11,664 --> 00:18:12,964 that can give that to you. " 362 00:18:12,964 --> 00:18:15,164 GOTTSCH SAYS HIS MISSION IS TO OFFER PROGRAMS 363 00:18:15,164 --> 00:18:17,664 YOU WON'T SEE ON ANY OTHER CHANNEL. 364 00:18:17,664 --> 00:18:21,864 TO BE A 24-HOUR, SEVEN DAYS A WEEK NETWORK THAT FOCUSED ON THE 365 00:18:21,864 --> 00:18:25,298 GOOD NEWS IN RURAL AMERICA AND ALL THE DIFFERENT INTERESTS, 366 00:18:25,298 --> 00:18:29,564 FARM BUREAU, FFA, HIGH SCHOOL RODEO, 367 00:18:29,564 --> 00:18:31,931 THE NATIONAL CATTLEMEN ASSOCIATION. 368 00:18:31,931 --> 00:18:34,731 GOTTSCH SAYS IT ISN'T JUST COUNTRY FOLKS WHO FIND THE 369 00:18:34,731 --> 00:18:38,198 PROGRAMS APPEALING EVEN IF ONE LIVES IN THE CITY NOW THEY 370 00:18:38,198 --> 00:18:43,031 PROBABLY GREW UP GOING TO GRANDMA AND GRANDPA'S FARM OR 371 00:18:43,031 --> 00:18:46,864 M0M AND DAD HAD A FARM OR THEY MOVED OFF THE FARM INTO THE CITY 372 00:18:46,864 --> 00:18:50,598 AND AN AWFUL LOT OF FOLKS IN THE CITY SEEM TO HAVE A GOAL TO 373 00:18:50,598 --> 00:18:53,431 EVENTUALLY GET BACK TO RURAL AMERICA 374 00:18:53,431 --> 00:18:57,131 And that's pretty much the story of Gottsch's own life. 375 00:18:57,131 --> 00:18:59,931 He left farming for a varied career that included 376 00:18:59,931 --> 00:19:02,631 Director of Sales for the first satellite-delivered 377 00:19:02,631 --> 00:19:06,964 video cattle auction. 378 00:19:06,964 --> 00:19:10,564 Which eventually spawned the idea for RFD TV - 379 00:19:10,564 --> 00:19:13,564 and the reconnection with his rural roots 380 00:19:13,564 --> 00:19:15,031 GROWING UP IN OMAHA, NEBRASKA 381 00:19:15,031 --> 00:19:17,464 WE USED TO HAVE AN EARLY MORNING AG REPORT. 382 00:19:17,464 --> 00:19:19,731 IT USED TO HAVE A NOON MARKET REPORT. 383 00:19:19,731 --> 00:19:23,764 EVERY FRIDAY THERE USED TO BE A FARM FAMILY OF THE WEEK HONORED. 384 00:19:23,764 --> 00:19:26,131 AND EVERYBODY IN THE COUNTRY LOOKED FORWARD TO THAT 385 00:19:26,131 --> 00:19:29,631 SO PATRICK, THIS IS AN IMPORTANT ROOM-MASTER CONTROL. 386 00:19:29,631 --> 00:19:31,931 THIS IS WHERE IT ALL HAPPENS. 387 00:19:31,931 --> 00:19:34,631 ALL THE UPLINKING TAKES PLACE OVER HERE. 388 00:19:34,631 --> 00:19:37,298 PROGRAMS ARE INGESTED AND RUN OFF A COMPUTER. 389 00:19:37,298 --> 00:19:42,398 OVER HERE ALL THE DOWNLINK controls FOR THE DISHES OUTSIDE. 390 00:19:42,398 --> 00:19:45,564 "It's RFD TV live.." While producers around the nation 391 00:19:45,564 --> 00:19:49,098 contribute most of RFD-TV's programming, the network creates 392 00:19:49,098 --> 00:19:52,098 a few of its own studio productions, 393 00:19:52,098 --> 00:19:55,264 including the popular "RFD TV Live. " 394 00:19:55,264 --> 00:19:57,231 It's hosted by Max Armstrong, 395 00:19:57,231 --> 00:19:59,864 an agricultural broadcaster from Chicago 396 00:19:59,864 --> 00:20:03,564 EVERY MONTH WE DO SHOWS THAT ADDRESS DIFFERENT INTERESTS. 397 00:20:03,564 --> 00:20:06,964 WE DO SHOWS FOR THE FFA ORGANIZATION. 398 00:20:06,964 --> 00:20:10,231 WE DO SHOWS RELATED TO FARM SAFETY, FOR EXAMPLE. 399 00:20:10,231 --> 00:20:13,731 THESE SHOWS ALLOW THE OPPORTUNITY FOR PEOPLE 400 00:20:13,731 --> 00:20:14,998 TO CALL IN 401 00:20:14,998 --> 00:20:19,064 Armstrong sees some great opportunities ahead for RFD TV 402 00:20:19,064 --> 00:20:21,198 "The rural population continues to gain. 403 00:20:21,198 --> 00:20:23,064 We've seen that. 404 00:20:23,064 --> 00:20:25,931 The department of agriculture and census bureau figures show 405 00:20:25,931 --> 00:20:27,731 that there are more people moving out into rural areas. 406 00:20:27,731 --> 00:20:31,264 Patrick Gottsch certainly has big plans for his niche network, 407 00:20:31,264 --> 00:20:34,398 including rural news shows and program exchanges with a 408 00:20:34,398 --> 00:20:36,998 Brazilian agricultural network. 409 00:20:36,998 --> 00:20:39,731 Opening a new window for the Heartland's hard-working 410 00:20:39,731 --> 00:20:41,364 farm communities. 411 00:20:41,364 --> 00:20:46,864 to look in on their colleagues in the global community 412 00:20:46,864 --> 00:20:50,164 Even if all of rural America's 2-point-1 million farm families 413 00:20:50,164 --> 00:20:54,031 watched RFD-TV, they would still have plenty of company. 414 00:20:54,031 --> 00:20:57,431 The network reaches more than 90-million cable and satellite 415 00:20:57,431 --> 00:21:01,298 subscribers in all 50 states. 416 00:21:01,298 --> 00:21:03,731 Now I'm sure you've gathered from watching our show 417 00:21:03,731 --> 00:21:06,664 that farming is tough and the business of farming 418 00:21:06,664 --> 00:21:08,498 can be even harder. 419 00:21:08,498 --> 00:21:11,798 Every year, plenty of farmers give it up; it's certain that 420 00:21:11,798 --> 00:21:13,164 plenty more think about it. 421 00:21:13,164 --> 00:21:15,164 So take the case of one Missouri dairyman. 422 00:21:15,164 --> 00:21:18,331 On the verge of selling out, he remembered the good old days - 423 00:21:18,331 --> 00:21:21,698 the days of small-town quality and personal service. 424 00:21:21,698 --> 00:21:25,064 So he re-invented his dairy - changed his way of life - and 425 00:21:25,064 --> 00:21:27,764 revitalized his business. 426 00:21:27,764 --> 00:21:29,198 "THESE TWO HERE ARE TWINS" 427 00:21:29,198 --> 00:21:32,231 Not too many years ago Leroy And Barbara Shatto 428 00:21:32,231 --> 00:21:34,631 of Osborn Missouri were seriously thinking 429 00:21:34,631 --> 00:21:38,431 about selling these little guys and the rest of the dairy herd 430 00:21:38,431 --> 00:21:41,831 that had been in Barbara's family for 100 years. 431 00:21:41,831 --> 00:21:43,998 IT USED TO BE EVERY DAY I WALK ACROSS THE ROAD I WONDER 432 00:21:43,998 --> 00:21:45,531 WHY ARE YOU DOING THIS? 433 00:21:45,531 --> 00:21:47,731 Do you know you're WORKING YOURSELF TO DEATH FOR NOTHING. 434 00:21:47,731 --> 00:21:51,731 Milk prices declined while the overhead to produce it grew 435 00:21:51,731 --> 00:21:53,931 and Shatto considered shutting down- 436 00:21:53,931 --> 00:21:55,598 not easy for a man who's 437 00:21:55,598 --> 00:21:58,631 milked cows twice a day for 30 years. 438 00:21:58,631 --> 00:22:01,231 But after some research he came up with a way to turn his 439 00:22:01,231 --> 00:22:04,864 failing farm into a dream business. 440 00:22:04,864 --> 00:22:07,898 WELL WHAT THE STUDIES SHOW THERE'S A LOT OF PEOPLE 441 00:22:07,898 --> 00:22:12,631 WANTIN FARM-FRESH MILK FROM THE FARM 442 00:22:12,631 --> 00:22:16,131 THAT THEY CAN EVEN GO OUT AND SEE WHERE THIS MILK COMES FROM. 443 00:22:16,131 --> 00:22:20,664 IN 2003 SHATTO STOPPED SELLING HIS MILK TO A COOP. 444 00:22:20,664 --> 00:22:22,564 HE OPENED A PLANT TO PROCESS IT HIMSELF- 445 00:22:22,564 --> 00:22:24,664 CUTTING OUT THE MIDDLE MAN. 446 00:22:24,664 --> 00:22:28,298 HE TOOK HIS IDEA A STEP FURTHER BY CREATING A NICHE 447 00:22:28,298 --> 00:22:30,998 PACKAGING THE MILK THE OLD-FASHIONED WAY 448 00:22:30,998 --> 00:22:32,831 IN GLASS BOTTLES. 449 00:22:32,831 --> 00:22:35,198 I THINK EVERYTHING TASTES BETTER IN GLASS. 450 00:22:35,198 --> 00:22:37,364 I MEAN EVEN WATER TASTES BETTER IN GLASS. 451 00:22:37,364 --> 00:22:40,664 SO IT MAKES OUR MILK TASTE BETTER. 452 00:22:40,664 --> 00:22:43,964 THE GLASS MAKES OUR MILK STAY COLDER 453 00:22:43,964 --> 00:22:47,331 Shatto now sells his milk to more than 50 grocery stores in 454 00:22:47,331 --> 00:22:50,198 the Kansas City area and northern Missouri. 455 00:22:50,198 --> 00:22:53,964 John Jackson, Dairy Manager for this Hy-Vee market says the 456 00:22:53,964 --> 00:22:55,831 product has really caught on. 457 00:22:55,831 --> 00:22:59,898 WELL IF YOU GO BACK FAR ENOUGH, MILK USED TO BE DELIVERED TO 458 00:22:59,898 --> 00:23:02,898 THEIR DOORS IN WIRE HANGERS IN THE GLASS JARS 459 00:23:02,898 --> 00:23:04,231 AND THAT'S THE ONLY WAY PEOPLE GOT IT. 460 00:23:04,231 --> 00:23:06,164 THAT MIGHT HAVE BEEN PART OF THE INITIAL ATTRACTION TO IT 461 00:23:06,164 --> 00:23:08,831 WAS HEY, THIS IS JUST LIKE A BLAST FROM THE PAST 462 00:23:08,831 --> 00:23:11,598 Jackson says customers tell him they also like the rich, 463 00:23:11,598 --> 00:23:13,164 fresh flavor. 464 00:23:13,164 --> 00:23:17,064 Speaking of flavors, Shatto not only comes in whole and low-fat 465 00:23:17,064 --> 00:23:20,698 white. but chocolate and even more unusual flavors 466 00:23:20,698 --> 00:23:22,598 like root beer? 467 00:23:22,598 --> 00:23:25,231 I CAN'T BELIEVE I'M ACTUALLY GOING TO TRY ROOT BEER MILK. 468 00:23:25,231 --> 00:23:30,998 BUT HERE it GOES! NOT BAD! 469 00:23:30,998 --> 00:23:33,598 TASTES LIKE ROOTBEER FLOAT. 470 00:23:33,598 --> 00:23:34,598 I W0ULDN'T MIND BEING KNOWN AS 471 00:23:34,598 --> 00:23:36,931 THE DAIRY FARMER WHO MADE MILK FUN. 472 00:23:36,931 --> 00:23:40,498 CUZ WE'VE GOT PEOPLE DRINKING MILK THAT NEVER WOULD DRINK MILK 473 00:23:40,498 --> 00:23:43,231 BEFORE SEE HOW COLD THAT IS? 474 00:23:43,231 --> 00:23:45,298 FEEL THAT. 475 00:23:45,298 --> 00:23:47,398 THAT WOULD BE GOOD WITH SOME COOKIES, WOULDN'T IT 476 00:23:47,398 --> 00:23:50,398 SHATTO ALSO ENJOYS PROMOTING HIS DAIRY BY TAKING VISITORS 477 00:23:50,398 --> 00:23:53,431 ON TOURS OF THE REVITALIZED FAMILY FARM. 478 00:23:53,431 --> 00:23:57,864 ON THIS DAY 80 STUDENTS FROM GRAIN VALLEY ELEMENTARY NOT ONLY 479 00:23:57,864 --> 00:24:01,331 HAD THE CHANCE TO SEE HOW MILK IS MADE. 480 00:24:01,331 --> 00:24:03,964 JUST SQUEEZE AND PULL DOWN- 481 00:24:03,964 --> 00:24:05,831 BUT WHERE IT COMES FROM. 482 00:24:05,831 --> 00:24:10,764 I LIKE WHEN WE GOT TO MILK THE COWS. THEIR UDDER FELT WEIRD 483 00:24:10,764 --> 00:24:13,964 The Stattos also opened a country store at their dairy 484 00:24:13,964 --> 00:24:16,598 where customers can buy milk right there. 485 00:24:16,598 --> 00:24:18,331 THERE YOU GO MAM. 486 00:24:18,331 --> 00:24:19,698 THANK YOU. 487 00:24:19,698 --> 00:24:22,931 Christie Smith has been buying Shatto milk since the beginning 488 00:24:22,931 --> 00:24:24,964 "Love the flavors. Our favorites are 489 00:24:24,964 --> 00:24:26,931 the strawberries and the chocolates. " 490 00:24:26,931 --> 00:24:30,564 Those are words Shatto never gets tired of hearing. 491 00:24:30,564 --> 00:24:33,298 I CAN'T WAIT TO GET UP IN THE MORNING AND GET OVER AND SEE MY 492 00:24:33,298 --> 00:24:37,098 EMAILS BECAUSE WE always HAVE THESE NICE PEOPLE EMAILING US 493 00:24:37,098 --> 00:24:39,898 ABOUT HOW THEY LIKE OUR MILK. 494 00:24:39,898 --> 00:24:42,998 Shatto says the changes he's made have brought pride back 495 00:24:42,998 --> 00:24:47,231 into what he does and hope that perhaps his dairy will go on for 496 00:24:47,231 --> 00:24:51,531 another 100 years. 497 00:24:51,531 --> 00:24:54,031 Well Old Paint I want to thank you for your help today. 498 00:24:54,031 --> 00:24:56,664 And certainly want to thank you for watching and hope you will 499 00:24:56,664 --> 00:24:59,364 join us again next time when we discover more great farms, 500 00:24:59,364 --> 00:25:03,731 families, and their fascinating stories in America's Heartland. 501 00:25:03,731 --> 00:25:05,031 I'm Paul Ryan. 502 00:25:05,031 --> 00:25:07,864 We'll see you next time 503 00:25:07,864 --> 00:25:10,798 To learn more about this edition of America's Heartland, or to 504 00:25:10,798 --> 00:25:15,098 give us your feedback, visit americasheartland - dot - org. 505 00:25:15,098 --> 00:25:18,998 To order a copy of this broadcast, visit us online or 506 00:25:18,998 --> 00:25:24,331 call 1-888-814-3923. 507 00:25:24,331 --> 00:25:31,431 The cost is 14.95 plus shipping. 508 00:25:31,431 --> 00:25:37,464 ♪You can see it in the eyes of every woman and man 509 00:25:37,464 --> 00:25:43,698 in America's Heartland living close to the land. 510 00:25:43,698 --> 00:25:49,798 There's a love for the country and a pride in the brand 511 00:25:49,798 --> 00:25:59,631 in America's Heartland living close, close to the land.♪ 512 00:25:59,631 --> 00:26:03,198 "America's Heartland is made possible by.... 513 00:26:03,198 --> 00:26:08,764 They make up a small part of our population. 514 00:26:08,764 --> 00:26:11,864 But have a huge impact on our lives. 515 00:26:11,864 --> 00:26:14,964 They take business risks that few others would tolerate 516 00:26:14,964 --> 00:26:16,998 all on our behalf. 517 00:26:16,998 --> 00:26:21,864 They're American farmers who feed, fuel and clothe the world. 518 00:26:21,864 --> 00:26:25,764 Monsanto would like to recognize them for all they do, 519 00:26:25,764 --> 00:26:29,498 for the rest of us, because ultimately our success 520 00:26:29,498 --> 00:26:33,464 and everyone else's depends on theirs 521 00:26:33,464 --> 00:26:36,531 .and by the American Farm Bureau Federation - 522 00:26:36,531 --> 00:26:40,131 the voice of agriculture.