WEBVTT 00:00.998 --> 00:05.298 America's Heartland is made possible by.... 00:05.298 --> 00:07.998 American agriculture plays an essential role 00:07.998 --> 00:10.898 in providing food, feed, fuel and fiber 00:10.898 --> 00:13.164 to people around the world. 00:13.164 --> 00:15.398 Monsanto is committed to helping farmers 00:15.398 --> 00:19.131 increase crop yields and conserve natural resources. 00:19.131 --> 00:21.298 Monsanto is proud to support 00:21.298 --> 00:23.531 this program bringing you the stories 00:23.531 --> 00:25.598 of people in America's heartland 00:25.598 --> 00:27.198 whose hard work makes a difference 00:27.198 --> 00:29.064 in all of our lives. 00:29.064 --> 00:32.431 With sustainable production, agricultural innovation 00:32.431 --> 00:35.098 and research, these men and women 00:35.098 --> 00:36.931 are working to make life better. 00:36.931 --> 00:38.831 Monsanto would like to recognize them 00:38.831 --> 00:44.598 for all they do for all of us. 00:44.598 --> 00:47.198 ....and by theAmerican Farm Bureau Federation 00:47.198 --> 00:51.664 - the voice of agriculture. 00:51.664 --> 00:52.931 Hi, I'm Rob Stewart. 00:52.931 --> 00:54.998 Let's talk onions! 00:54.998 --> 00:56.864 We'll take you to a very special farm in Idaho 00:56.864 --> 00:58.231 where onions are prime produce. 00:58.231 --> 00:59.798 It's a farm using a high tech approach 00:59.798 --> 01:01.298 to tracking the food that makes its way 01:01.298 --> 01:03.898 from the field to your dinner table. 01:03.898 --> 01:04.964 Hi, I'm Dave Lieberman. 01:04.964 --> 01:07.131 And today I'm at a monastery in South Carolina 01:07.131 --> 01:09.098 where the monks are providing local foodies 01:09.098 --> 01:11.164 with a divine specialty. 01:11.164 --> 01:12.564 Wow, that's a beautiful brown color. 01:12.564 --> 01:14.131 That's what we want. 01:14.131 --> 01:16.364 You say you want to know where your milk comes from? 01:16.364 --> 01:17.831 Well, cows of course! 01:17.831 --> 01:20.264 But in some fortunate places across the heartland 01:20.264 --> 01:21.764 it comes from the milkman. 01:21.764 --> 01:23.331 Yes, they are still thriving. 01:23.331 --> 01:25.764 Guys like Mike White are still making 01:25.764 --> 01:26.864 daily deliveries. 01:26.864 --> 01:29.464 That story's coming up onAmerica's Heartland. 01:29.464 --> 01:35.131 Let's hit the road, Mike. 01:35.131 --> 01:41.231 ♪ You can see it in the eyes of every woman and man ♪ 01:41.231 --> 01:47.331 ♪ in America's Heartland living close to the land. ♪ 01:47.331 --> 01:50.331 ♪ There's a love for the country ♪ 01:50.331 --> 01:53.231 ♪ and a pride in the brand ♪ 01:53.231 --> 02:00.064 ♪ in America's Heartland living close, ♪ 02:00.064 --> 02:10.998 ♪ close to the land. ♪ 02:10.998 --> 02:13.064 There are many examples of how technology 02:13.064 --> 02:15.531 plays a major role in producing the foods 02:15.531 --> 02:17.498 that we enjoy every day. 02:17.498 --> 02:21.864 Ensuring the quality of our food is a major part of that story. 02:21.864 --> 02:23.931 We've found a farm in western Idaho 02:23.931 --> 02:27.198 where quality control begins when the produce 02:27.198 --> 02:32.364 comes right out of the fields. 02:32.364 --> 02:34.064 Would you believe that the next time you buy 02:34.064 --> 02:36.231 a bag of onions at the grocery store, 02:36.231 --> 02:39.264 you could track the onions back to the exact field 02:39.264 --> 02:41.198 and farmer that grew them? 02:41.198 --> 02:43.031 Well, you can 02:43.031 --> 02:44.631 if there's aTrace Produce dot com label 02:44.631 --> 02:50.298 on them! 02:50.298 --> 02:53.231 Millions of Idaho and Oregon onions, 02:53.231 --> 02:55.398 fresh from the fields, are on the move 02:55.398 --> 02:57.798 to grocery stores nationwide! 02:57.798 --> 03:03.731 And every step of the way their journey will be tracked 03:03.731 --> 03:07.731 thanks to a traceability program created atFort Boise Produce 03:07.731 --> 03:09.898 here in Parma, Idaho. 03:09.898 --> 03:12.831 Just find the code on the Trace Produce label 03:12.831 --> 03:16.464 and the story of your bag of onions unfolds. 03:16.464 --> 03:18.798 So then with the code on the back of the package, 03:18.798 --> 03:21.264 we can type that in at the website. 03:21.264 --> 03:25.431 Anybody who buys these onions can do this. 03:25.431 --> 03:26.898 And what we'll pull up is all kinds 03:26.898 --> 03:29.464 of detailed information about those onions. 03:29.464 --> 03:32.364 So as you can see here, we'll have a Google map 03:32.364 --> 03:35.264 of the actual field that those onions came from. 03:35.264 --> 03:37.398 We also have a video of the grower 03:37.398 --> 03:39.398 and growing operation where the growers 03:39.398 --> 03:44.164 can talk about their operation and how they grew the onions. 03:44.164 --> 03:48.098 And then we also have a shipper video here 03:48.098 --> 03:49.831 which is actually our packing operation 03:49.831 --> 03:51.364 which shows how these onions were packaged 03:51.364 --> 03:58.431 and put in their final packaging for the consumer to see. 03:58.431 --> 04:00.198 In this era of increased focus 04:00.198 --> 04:02.731 on food safety, tracing one's food 04:02.731 --> 04:04.598 is becoming increasingly important 04:04.598 --> 04:05.931 for consumer. 04:05.931 --> 04:09.931 Each lot of onions is labeled and loaded 04:09.931 --> 04:19.898 in the field into a truck bound for the packaging plant. 04:19.898 --> 04:22.864 Once inside, the onions are inspected, 04:22.864 --> 04:25.998 sampled, and even recorded on video 04:25.998 --> 04:27.664 for potential buyers to watch 04:27.664 --> 04:31.631 on the traceability website. 04:31.631 --> 04:34.431 After the bio terrorism act of 2001 which involved 04:34.431 --> 04:36.398 food safety, everybody has to do 04:36.398 --> 04:38.164 one step forward and one step backward 04:38.164 --> 04:39.498 on traceability. 04:39.498 --> 04:42.064 So a lot of growers and shippers have implemented traceability 04:42.064 --> 04:43.464 in their systems. 04:43.464 --> 04:45.664 But they haven't taken it to the consumer level. 04:45.664 --> 04:48.098 Joe Farmer created theTrace Produce dot com 04:48.098 --> 04:49.064 program. 04:49.064 --> 04:51.231 Now he's opened it up for other growers 04:51.231 --> 05:00.464 and packers to use nationwide. 05:00.464 --> 05:05.164 The Farmer family has deep roots in innovation. 05:05.164 --> 05:08.964 Joe's grandfather Warren was a row crop farmer. 05:08.964 --> 05:10.764 He (Warren) invented a self-propelled 05:10.764 --> 05:18.564 beat harvester seen here from the 1950's. 05:18.564 --> 05:20.664 Today Warren's two sons are the leaders 05:20.664 --> 05:22.264 of Fort Boise Produce 05:22.264 --> 05:24.064 and say their father would be proud 05:24.064 --> 05:27.464 that his pioneering spirit lives on. 05:27.464 --> 05:28.464 Well yeah, he'd be amazed. 05:28.464 --> 05:29.464 I mean, he operated 05:29.464 --> 05:31.031 with a ten-key adding machine. 05:31.031 --> 05:32.498 (It) was the closest he ever got 05:32.498 --> 05:34.864 to automated accounting. 05:34.864 --> 05:37.698 So he'd be blown away by the technology alone. 05:37.698 --> 05:38.798 And I'm sure he'd be proud 05:38.798 --> 05:41.431 of what we developed. 05:41.431 --> 05:43.498 More than a million 50-pound bags of onions 05:43.498 --> 05:45.964 will pass through this plant. 05:45.964 --> 05:48.531 Twenty two hundred bags an hour! 05:48.531 --> 05:52.431 And each one can be traced back to its roots. 05:52.431 --> 05:54.331 There's always new mandates coming 05:54.331 --> 05:55.298 down the line. 05:55.298 --> 05:56.531 People are waiting to hear from the FDA 05:56.531 --> 05:59.331 and if a few mandates are going to come. 05:59.331 --> 06:01.331 It's adding costs to the growers and shippers. 06:01.331 --> 06:03.064 But there's no getting around it. 06:03.064 --> 06:04.631 You've got to do it. 06:04.631 --> 06:07.564 It's what's expected now: just required of growers 06:07.564 --> 06:08.764 and shippers to be able to have 06:08.764 --> 06:10.664 that traceability. 06:10.664 --> 06:14.431 Heaven forbid if there was ever any problem. 06:14.431 --> 06:17.164 Onions, of course, are a very safe product. 06:17.164 --> 06:18.564 But if there ever were a problem, 06:18.564 --> 06:22.598 it would be very easy to recall the onions. 06:22.598 --> 06:24.898 It's just adds to the safety of our product 06:24.898 --> 06:31.264 that way. 06:31.264 --> 06:34.331 So yeah, it's pretty amazing. 06:34.331 --> 06:36.931 I don't think my great-granddad out on the sheep ranch 06:36.931 --> 06:39.198 would have thought that a consumer 06:39.198 --> 06:40.898 back in New York would be able to see 06:40.898 --> 06:43.131 the farm and grower that farmed their onions 06:43.131 --> 06:44.664 on a little computer device. 06:44.664 --> 06:49.564 So yeah, it's pretty amazing. 06:49.564 --> 06:55.431 ♪ 06:55.431 --> 06:58.264 The monks here ofMepkin Abbey, just north of Charleston, 06:58.264 --> 07:00.231 South Carolina live as Trappist monks. 07:00.231 --> 07:02.464 (They) have lived for centuries basing their lives 07:02.464 --> 07:04.564 on spiritual reading, prayer 07:04.564 --> 07:05.531 and hard work, 07:05.531 --> 07:08.331 But the work here is pretty interesting. 07:08.331 --> 07:09.598 Brother John, you guys are growing 07:09.598 --> 07:10.998 oyster mushrooms of all things. 07:10.998 --> 07:12.431 How did that happen? 07:12.431 --> 07:13.464 Well, we wanted to grow 07:13.464 --> 07:18.064 something that was needed in the area. 07:18.064 --> 07:20.598 And nobody was growing oyster mushrooms 07:20.598 --> 07:23.598 in any quantity in South Carolina. 07:23.598 --> 07:25.131 So we started to try to get into that 07:25.131 --> 07:29.231 to help us out and to provide some products 07:29.231 --> 07:37.431 that were needed locally in the area. 07:37.431 --> 07:40.598 But a day in the life of a monk here at Mepkin Abbey 07:40.598 --> 07:41.864 is pretty different. 07:41.864 --> 07:43.631 The pace is very different. 07:43.631 --> 07:45.764 It's a monastic schedule, the monastic way of life, 07:45.764 --> 07:48.898 that has been in existence for about 2000 years 07:48.898 --> 07:50.998 as far as monasticism goes. 07:50.998 --> 07:53.098 It's basically oriented towards prayer. 07:53.098 --> 07:54.031 The life is oriented towards prayer. 07:54.031 --> 07:55.431 And how much of your day do you devote 07:55.431 --> 07:57.798 towards work with the mushrooms. 07:57.798 --> 07:59.931 We'll have about 4 hours of the morning 07:59.931 --> 08:02.398 and two hours of the afternoon. 08:02.398 --> 08:03.464 Well, I'd love to see 08:03.464 --> 08:05.198 where these mushrooms are because I don't see 08:05.198 --> 08:06.264 any mushrooms growing here. 08:06.264 --> 08:08.264 So it must be somewhere inside there. 08:08.264 --> 08:10.431 Specialized place, specialized place.... 08:10.431 --> 08:11.564 Alright, let's go see where that is. 08:11.564 --> 08:18.898 By all means. 08:18.898 --> 08:20.664 We've got cottonseed and straw. 08:20.664 --> 08:24.964 And we're spreading it out here getting it ready for the spawn 08:24.964 --> 08:26.731 which will be added shortly. 08:26.731 --> 08:29.464 It's been cooked for a certain period of time 08:29.464 --> 08:33.631 with high temperatures, and it's cooling down now. 08:33.631 --> 08:35.398 And is that to sterilize the hay? 08:35.398 --> 08:36.964 To sterilize it, to pasteurize it! 08:36.964 --> 08:38.498 This is what you need to do if you want to try 08:38.498 --> 08:41.264 and grow 500 pounds over a week. 08:41.264 --> 08:42.931 Is that what you're producing? 08:42.931 --> 08:45.264 500 pounds! 08:45.264 --> 08:46.598 Brother John, what's going on here? 08:46.598 --> 08:48.164 They're putting spawn on here. 08:48.164 --> 08:50.998 The most important thing is spreading this spawn 08:50.998 --> 08:53.464 and working it into the mix. 08:53.464 --> 08:56.231 You put this medium, this complete mixed medium, 08:56.231 --> 08:59.231 into the bag. 08:59.231 --> 09:02.398 There are about 20 to 25 punctured holes 09:02.398 --> 09:06.131 in that bag before you're finished. 09:06.131 --> 09:10.298 And out of those holes the mushrooms will grow. 09:10.298 --> 09:11.798 So brother John, here is where the mushrooms come 09:11.798 --> 09:13.898 after they've been bagged to grow. 09:13.898 --> 09:15.664 It takes 14 days from the time 09:15.664 --> 09:16.764 they're placed in here, 09:16.764 --> 09:19.664 And once they start growing, within 12 hours, 09:19.664 --> 09:20.964 you'll have another growth. 09:20.964 --> 09:23.464 You can actually pick this thing clean 09:23.464 --> 09:27.764 and come back 24 hours later, and they'll be back again. 09:27.764 --> 09:30.164 Actually pick a mushroom again in 24 hours? 09:30.164 --> 09:31.364 That's amazing! 09:31.364 --> 09:32.831 They grow very rapidly. 09:32.831 --> 09:34.664 And how many cycles do you get out of each bag? 09:34.664 --> 09:41.498 3 cycles! 09:41.498 --> 09:42.464 Well, Brother John 09:42.464 --> 09:43.831 delivered me to the kitchen here 09:43.831 --> 09:46.098 and handed me off to Father Joe 09:46.098 --> 09:48.398 who does all the cooking for the monks here. 09:48.398 --> 09:50.064 And it's pretty exciting to be in the kitchen here 09:50.064 --> 09:51.331 because I we know what a special place it is. 09:51.331 --> 09:52.864 And thank you for having me. 09:52.864 --> 09:54.931 And we're going to do a little cooking together. 09:54.931 --> 09:56.131 It's fun to me. 09:56.131 --> 09:57.431 So what are you going to make? 09:57.431 --> 09:58.631 I'm gonna make a potato, 09:58.631 --> 10:00.298 leek and mushroom dish. 10:00.298 --> 10:01.631 Okay, and I'm gonna make 10:01.631 --> 10:03.098 a mushroom soup using both 10:03.098 --> 10:06.864 the dehydrated mushrooms and the fresh oyster mushrooms. 10:06.864 --> 10:08.831 So what's your first step? 10:08.831 --> 10:10.398 My first step is to cut a little bit 10:10.398 --> 10:12.964 of mushroom that I need for the dish 10:12.964 --> 10:16.398 and prepare some leeks. 10:16.398 --> 10:18.398 What I'm gonna do first is I'm going to re-hydrate 10:18.398 --> 10:20.564 the dried mushrooms. 10:20.564 --> 10:23.964 And what you have to do with the dehydrated mushrooms 10:23.964 --> 10:26.598 is you have to add them to hot water or hot stock. 10:26.598 --> 10:28.764 So I'm just going to throw some chopped celery 10:28.764 --> 10:31.431 and onion to that, and let it cook. 10:31.431 --> 10:32.431 And it's also gonna add a lot of flavor 10:32.431 --> 10:33.598 to the stock. 10:33.598 --> 10:35.531 Start on the roasted mushrooms that are going to be 10:35.531 --> 10:37.764 the garnish for my mushroom soup! 10:37.764 --> 10:38.964 When you're roasting the mushrooms, 10:38.964 --> 10:40.431 I find that you need sort of the bigger ones 10:40.431 --> 10:41.964 that are going to hold up to the heat. 10:41.964 --> 10:43.164 Right, because the water 10:43.164 --> 10:45.064 comes out of the mushrooms and they get pretty small. 10:45.064 --> 10:47.864 The simplest thing to do with mushrooms 10:47.864 --> 10:49.464 when you're roasting them is just put 10:49.464 --> 10:50.764 a little salt and oil on them 10:50.764 --> 10:52.464 and throw them in the oven. 10:52.464 --> 10:53.964 Alright Father Joe, so you're going to start 10:53.964 --> 10:55.464 sautéing the leeks now? 10:55.464 --> 10:57.298 That's good, soften up the leeks! 10:57.298 --> 10:59.264 I'm going to skim this stock 10:59.264 --> 11:00.464 a little bit. 11:00.464 --> 11:01.764 How are you going to slice up the potatoes? 11:01.764 --> 11:05.198 I'm gonna use this food processor! 11:05.198 --> 11:06.431 And do we have to grate some cheese? 11:06.431 --> 11:07.798 I can do that while you're putting 11:07.798 --> 11:10.964 that together and sautéing. 11:10.964 --> 11:12.498 Super! 11:12.498 --> 11:15.298 It's really a cheesygratin. 11:15.298 --> 11:16.431 That's what makes agratingood. 11:16.431 --> 11:18.231 It's all the cheesy and cream and stuff, right? 11:18.231 --> 11:19.431 I'm gonna put white wine in it too 11:19.431 --> 11:20.631 so it's even better. 11:20.631 --> 11:21.931 Oh yeah! 11:21.931 --> 11:23.098 And what are you looking for when you sauté the mushrooms? 11:23.098 --> 11:24.131 Well, I want them 11:24.131 --> 11:26.764 to decrease a little bit and get tender. 11:26.764 --> 11:27.931 Not much, because I'm going 11:27.931 --> 11:29.264 to put them all in the oven. 11:29.264 --> 11:31.331 And this is pretty simple to assemble right. 11:31.331 --> 11:32.664 It is. 11:32.664 --> 11:35.731 We're just going to layer it. 11:35.731 --> 11:38.831 So what I'm going to do is mix them together first 11:38.831 --> 11:42.631 so that I can pour them between the potato layers. 11:42.631 --> 11:44.598 This is a really creative way 11:44.598 --> 11:45.998 to use mushrooms. 11:45.998 --> 11:49.398 So the last step to thisgratin is to have a liquid 11:49.398 --> 11:50.831 that it's going to cook in. 11:50.831 --> 11:52.898 And what are you using for this? 11:52.898 --> 11:55.664 For the liquid, I'm going to use cream, 11:55.664 --> 11:58.131 white wine, and chicken broth. 11:58.131 --> 12:00.798 Alright, you throw in yourgratin, 12:00.798 --> 12:05.298 and I'll grab the mushrooms because they smell wonderful. 12:05.298 --> 12:06.331 Wow, look at that beautiful brown color! 12:06.331 --> 12:08.164 That's just what we want! 12:08.164 --> 12:10.031 And now I can finish up my soup. 12:10.031 --> 12:11.698 But we don't want the vegetables in there 12:11.698 --> 12:13.498 because we don't want it to be too chunky. 12:13.498 --> 12:14.864 So I'll strain those out. 12:14.864 --> 12:16.864 So we can whiz them with a little bit of flour 12:16.864 --> 12:20.031 and a little bit of stock and a touch of cream. 12:20.031 --> 12:22.264 And I'll add them back in to thicken it. 12:22.264 --> 12:24.098 And so all I need to do to finish up my dish 12:24.098 --> 12:25.464 is chop up the mushrooms. 12:25.464 --> 12:27.564 They look really beautiful, don't they? 12:27.564 --> 12:28.731 They do! 12:28.731 --> 12:30.631 And this is just gonna' be the garnish for the soup. 12:30.631 --> 12:31.498 So should we eat? 12:31.498 --> 12:32.331 Let's serve it up. 12:32.331 --> 12:33.464 Let's do it! 12:33.464 --> 12:35.198 And these are all recipes that you can do at home 12:35.198 --> 12:37.731 using theMepkin Abbey mushrooms. 12:37.731 --> 12:38.531 Do you want a bite of this? 12:38.531 --> 12:40.764 I want to! 12:40.764 --> 12:44.264 That's really good! 12:44.264 --> 12:50.898 ♪ 12:50.898 --> 12:53.631 Hi, I'm Amy Henry with some fast facts 12:53.631 --> 12:55.831 about food from the heartland. 12:55.831 --> 12:58.364 If you'rea foodie or hip to the talk 12:58.364 --> 13:00.931 about nutrition, you've probably heard 13:00.931 --> 13:02.164 about MUFA's. 13:02.164 --> 13:03.198 No? 13:03.198 --> 13:13.431 Well, let's give you the lowdown. 13:13.431 --> 13:16.998 MUFA stands for monounsaturated fatty acids, 13:16.998 --> 13:19.898 a class of healthy fats found in nuts and seeds, 13:19.898 --> 13:21.798 avocados, olives, 13:21.798 --> 13:23.898 and certain vegetable oils. 13:23.898 --> 13:25.631 They are said to help people lose weight 13:25.631 --> 13:27.798 and have protective properties in preventing 13:27.798 --> 13:29.898 certain types of disease. 13:29.898 --> 13:32.364 If you're wolfing down peanut or almond butter, 13:32.364 --> 13:35.331 soy nuts and soy butter, macadamia nuts, 13:35.331 --> 13:38.064 or avocados, and certain kinds of oils, 13:38.064 --> 13:40.364 you're already munching on MUFA's. 13:40.364 --> 13:43.731 But nutritionists say they are not a fast-pass 13:43.731 --> 13:46.431 to good health and may even be a poor choice 13:46.431 --> 13:48.898 for people with some health concerns. 13:48.898 --> 13:50.298 Best advice? 13:50.298 --> 13:57.364 Do your homework and practice MUFA moderation. 13:57.364 --> 13:58.364 I'm Jason Shoultz. 13:58.364 --> 14:00.298 Still ahead, the milk man is still around 14:00.298 --> 14:02.864 and thriving in some parts of the heartland. 14:02.864 --> 14:05.598 We'll take you on an old fashioned milk route. 14:05.598 --> 14:06.498 I'm Akiba Howard. 14:06.498 --> 14:08.431 Still ahead, we'll take you 14:08.431 --> 14:09.498 to Oklahoma where storm shelters 14:09.498 --> 14:10.964 can often make a difference in saving lives 14:10.964 --> 14:14.964 in rural communities. 14:14.964 --> 14:23.631 ♪ 14:23.631 --> 14:25.031 Hi, I'm Paul Robins. 14:25.031 --> 14:26.498 And here's something you may not have known 14:26.498 --> 14:27.631 about agriculture. 14:27.631 --> 14:29.364 If there are young folks around your house, 14:29.364 --> 14:30.531 I'll bet peanut butter and jelly 14:30.531 --> 14:31.931 is often on the menu. 14:31.931 --> 14:33.964 How about peanuts when you go to the ball park? 14:33.964 --> 14:35.931 You may think of peanuts only as food. 14:35.931 --> 14:39.064 But that's just part of their story. 14:39.064 --> 14:41.498 When Spanish explorers arrived in the New World, 14:41.498 --> 14:43.698 they found the locals dining on peanuts 14:43.698 --> 14:45.398 and peanut concoctions. 14:45.398 --> 14:47.298 In fact, some say peanut butter 14:47.298 --> 14:49.431 was first created in South America 14:49.431 --> 14:52.264 three thousand years ago. 14:52.264 --> 14:53.931 Fast forward to the 19th century, 14:53.931 --> 14:55.764 and peanuts were an important foodstuff 14:55.764 --> 14:57.098 during the civil war. 14:57.098 --> 14:59.164 But peanuts really came into their own 14:59.164 --> 15:02.031 thanks to research by George Washington Carver. 15:02.031 --> 15:05.264 He discovered about 300 different uses 15:05.264 --> 15:06.398 for the peanut. 15:06.398 --> 15:08.464 Diverse products such as shaving cream, 15:08.464 --> 15:10.164 soaps, paints, 15:10.164 --> 15:11.698 medicine, cosmetics, 15:11.698 --> 15:14.498 wallboard and even explosives! 15:14.498 --> 15:15.898 Peanuts are packed with vitamins, 15:15.898 --> 15:18.298 minerals and fiber which in peanut butter form 15:18.298 --> 15:21.031 has long been popular with youngsters. 15:21.031 --> 15:23.164 Oh, we like our peanut butter. 15:23.164 --> 15:26.364 Americans eat more than 700 million pounds 15:26.364 --> 15:28.564 of peanut butter every year. 15:28.564 --> 15:30.164 That's a lot of peanuts! 15:30.164 --> 15:32.298 In fact, it takes about 700 peanuts 15:32.298 --> 15:38.498 to make 1 pound of that great tasting spread. 15:38.498 --> 15:40.764 It's one of those staples that always seems 15:40.764 --> 15:41.931 to end up in the grocery store cart. 15:41.931 --> 15:43.498 Milk, whether it's whole, 2%, 15:43.498 --> 15:45.631 or skim, the U.S. tops the world 15:45.631 --> 15:47.031 in milk consumption. 15:47.031 --> 15:49.764 While most folks get it here at the store, 15:49.764 --> 15:52.764 in some parts of the heartland the milkman is still 15:52.764 --> 16:00.264 bringing milk and more right to your door. 16:00.264 --> 16:02.764 The sun is barely up here in Minneapolis, 16:02.764 --> 16:05.498 and Mike White is hard at work. 16:05.498 --> 16:07.764 Place for everything and everything in its place! 16:07.764 --> 16:09.331 Loading up his milk, cheese, 16:09.331 --> 16:11.164 and butter, he and the other 16:11.164 --> 16:13.198 independent milkmen from around the area 16:13.198 --> 16:15.564 are preparing for another day. 16:15.564 --> 16:17.831 The sun will be setting by the time Mike is done 16:17.831 --> 16:21.598 with his route. 16:21.598 --> 16:26.598 We do about 70 stops a day. 16:26.598 --> 16:28.598 Mike owns his own truck and has a contract 16:28.598 --> 16:30.898 withKemps Dairy to deliver milk 16:30.898 --> 16:33.131 and other food items. 16:33.131 --> 16:35.231 So when you drive down the street like this, 16:35.231 --> 16:37.131 are you thinking potential customer? 16:37.131 --> 16:40.698 Oh yes! 16:40.698 --> 16:44.098 Swing sets, kids, toys.... 16:44.098 --> 16:45.631 Mike has been driving these streets 16:45.631 --> 16:47.431 for 34 years. 16:47.431 --> 16:49.298 And after that many years.... 16:49.298 --> 16:50.898 ....She's barking. 16:50.898 --> 16:52.298 make her happy.... 16:52.298 --> 16:54.264 ....he's learned the tricks of the trade. 16:54.264 --> 16:58.298 Barking dogs get treats. 16:58.298 --> 17:03.531 And customers get the extra effort. 17:03.531 --> 17:05.931 When Rollie Troup at theBean Good Café 17:05.931 --> 17:08.798 is running out of milk for her coffee drinks.... 17:08.798 --> 17:10.864 We're a little busier Friday and Saturday 17:10.864 --> 17:12.664 than I thought. 17:12.664 --> 17:15.598 And oh my gosh, here we are low, 17:15.598 --> 17:18.398 and Mike to the rescue. 17:18.398 --> 17:20.198 Even though it's not on his morning's route, 17:20.198 --> 17:26.431 Mike makes a special stop for this business customer. 17:26.431 --> 17:28.898 People often talk about the good old days 17:28.898 --> 17:30.698 although it's not always an accurate way 17:30.698 --> 17:32.764 to describe the past. 17:32.764 --> 17:36.431 But if the classic milkman was ever a symbol for anything, 17:36.431 --> 17:39.264 it's a symbol of a simpler time. 17:39.264 --> 17:40.698 And for Mike's customers? 17:40.698 --> 17:42.631 That simpler, more trusting time 17:42.631 --> 17:44.464 still exists today. 17:44.464 --> 17:46.231 Close the door when you're done. 17:46.231 --> 17:47.298 Oh, I will 17:47.298 --> 17:49.098 Like at this stop when the homeowner 17:49.098 --> 17:51.698 is on her way out, she leaves the door unlocked 17:51.698 --> 17:53.198 for Mike. 17:53.198 --> 17:54.164 So I know what to do. 17:54.164 --> 17:58.498 I just take care of it. 17:58.498 --> 18:00.964 So these are things that you think they need 18:00.964 --> 18:02.664 because you know them. 18:02.664 --> 18:03.998 So you bring them in just in case? 18:03.998 --> 18:04.898 Some stuff? 18:04.898 --> 18:06.698 You refill, and others you don't? 18:06.698 --> 18:08.198 Just give them what they need. 18:08.198 --> 18:11.298 Double Fudge Moose Tracks! 18:11.298 --> 18:12.798 Their son Teddy loves that stuff. 18:12.798 --> 18:14.398 Not only do you know your customers 18:14.398 --> 18:16.331 by their first names, you know your customer's 18:16.331 --> 18:17.998 children by their first names? 18:17.998 --> 18:18.798 Yes! 18:18.798 --> 18:22.798 Usually and hopefully! 18:22.798 --> 18:24.398 And you know their eating habits too? 18:24.398 --> 18:25.531 That I know the most. 18:25.531 --> 18:27.731 Ha ha! 18:27.731 --> 18:31.998 After he's done stocking up, it is off to the next stop. 18:31.998 --> 18:35.431 (After) So many families, you know them. 18:35.431 --> 18:38.331 I mean after 34 years, you've seen their kids grow up. 18:38.331 --> 18:41.964 And to see them show up and bringing their grand kids 18:41.964 --> 18:44.431 and their kids. 18:44.431 --> 18:46.498 Mike's been bringing the staples and then some 18:46.498 --> 18:49.964 to the Northrup family for 11 years. 18:49.964 --> 18:51.398 People think of the old milk man 18:51.398 --> 18:53.064 who drives this truck and delivers milk. 18:53.064 --> 18:54.864 But he brings in a lot of stuff for you, right? 18:54.864 --> 18:56.731 Yeah, more than just milk. 18:56.731 --> 19:01.398 I mean there is meat, deli meats, and cheeses! 19:01.398 --> 19:03.598 I mean it's a wide range. 19:03.598 --> 19:05.131 The profit margin for dairy products 19:05.131 --> 19:06.498 is very thin. 19:06.498 --> 19:09.498 So stay competitive, home delivery drivers like Mike 19:09.498 --> 19:11.831 have moved beyond milk. 19:11.831 --> 19:13.498 On Mike's truck today, he has as many 19:13.498 --> 19:15.498 as 400 items for sale! 19:15.498 --> 19:16.898 What about the cost? 19:16.898 --> 19:20.031 Is it more expensive than the grocery store? 19:20.031 --> 19:23.164 If it is, it evens out 19:23.164 --> 19:25.564 in terms of driving and carrying stuff. 19:25.564 --> 19:27.764 That's another element: to not have to carry in 19:27.764 --> 19:30.964 heavy stuff. 19:30.964 --> 19:32.831 Convenience and the personal touch 19:32.831 --> 19:35.031 are how home delivery drivers compete against 19:35.031 --> 19:37.964 corner stores and big box retail. 19:37.964 --> 19:40.031 To find what dealt the fatal blow 19:40.031 --> 19:42.831 to most home delivery in the 70's, 19:42.831 --> 19:47.564 look no further than your than convenience stores 19:47.564 --> 19:50.364 across the country. 19:50.364 --> 19:51.964 Until the recent economic downturn, 19:51.964 --> 19:54.464 there was a resurgence of home milk delivery 19:54.464 --> 19:56.431 in other U.S. cities. 19:56.431 --> 19:58.164 And while the home delivery market 19:58.164 --> 20:01.364 is no more than 2 percent of sales for Kemp's 20:01.364 --> 20:03.598 here in Minnesota, manager Pat Elwell 20:03.598 --> 20:05.764 says he believes there will always be 20:05.764 --> 20:07.931 a place for guys like Mike. 20:07.931 --> 20:09.731 There are always going to be people that want freshness 20:09.731 --> 20:11.831 and quality. 20:11.831 --> 20:13.831 And they want that personal service. 20:13.831 --> 20:16.631 They want to talk to the owner of the business. 20:16.631 --> 20:18.664 I don't ever see it going away. 20:18.664 --> 20:22.631 So my next stop, the woman who live here? 20:22.631 --> 20:26.298 Her brother-in-law is the mayor of Minneapolis, 20:26.298 --> 20:27.498 RT Rybak. 20:27.498 --> 20:30.831 You gotta convince her brother-in-law.... 20:30.831 --> 20:32.298 No, I deliver there tomorrow. 20:32.298 --> 20:35.064 So you deliver to the mayor? 20:35.064 --> 20:37.331 Yes, we are good friends. 20:37.331 --> 20:38.998 He's a great guy. 20:38.998 --> 20:40.331 You don't have the mayor of a city 20:40.331 --> 20:42.631 of nearly 4-hundred-thousand as a customer 20:42.631 --> 20:44.531 without knowing your stuff. 20:44.531 --> 20:48.098 I'm the third generation milk man. 20:48.098 --> 20:51.898 My grandpa and my dad they started it out. 20:51.898 --> 20:53.864 Ironically, following in their footsteps 20:53.864 --> 20:56.264 was not part of his original plan. 20:56.264 --> 20:59.564 But after a stint in a rock band and working in gas stations 20:59.564 --> 21:01.031 and a restaurant.... 21:01.031 --> 21:04.198 And then I decided I ought to really make a living. 21:04.198 --> 21:06.631 And 34 years later, he's making a living 21:06.631 --> 21:15.098 in a tough business with a smile and a wave. 21:15.098 --> 21:17.831 ♪ 21:17.831 --> 21:19.364 ♪ 21:19.364 --> 21:21.798 Those black and white Holsteins are the most common breed 21:21.798 --> 21:23.831 in the United States followed by Jersey 21:23.831 --> 21:25.431 and Brown Swiss. 21:25.431 --> 21:26.564 And if you lived in the middle 21:26.564 --> 21:28.631 of the 19th century, you didn't have to go far 21:28.631 --> 21:29.764 for your milk. 21:29.764 --> 21:34.164 Almost every home had its own cow. 21:34.164 --> 21:36.298 Oklahoma is one of the states that experiences 21:36.298 --> 21:38.298 dozens of tornadoes each year. 21:38.298 --> 21:41.698 That's a real concern when high winds 21:41.698 --> 21:43.964 roar across the open spaces of farms and ranches here. 21:43.964 --> 21:46.131 And for rural families it means taking 21:46.131 --> 21:50.431 some unusual steps to protect people and property. 21:50.431 --> 21:53.898 Each individual tornado is a violent wind vortex 21:53.898 --> 21:56.064 in the atmosphere. 21:56.064 --> 21:57.564 From the earliest days of weather reporting, 21:57.564 --> 21:59.198 tornadoes have been some of nature's 21:59.198 --> 22:02.031 deadliest storms: twisting winds 22:02.031 --> 22:04.664 causing death and destruction. 22:04.664 --> 22:07.298 We were so afraid when we woke up at 4:30 22:07.298 --> 22:08.931 in the morning with thefreight train 22:08.931 --> 22:10.098 going over. 22:10.098 --> 22:11.731 Jim and Nikki Hayes know the fear 22:11.731 --> 22:13.198 that can come from being in the path 22:13.198 --> 22:15.098 of a tornado. 22:15.098 --> 22:17.498 Both of us looked at each other, screamed, 22:17.498 --> 22:19.498 and looked at each other, and said, 22:19.498 --> 22:21.098 "Where do we go? 22:21.098 --> 22:22.398 What do we do?" 22:22.398 --> 22:24.431 The Hayes home, along with thousands of others, 22:24.431 --> 22:27.331 sits inTornado Alley, prime real estate 22:27.331 --> 22:30.664 for storms in the heartland. 22:30.664 --> 22:32.831 So the couple installed a storm shelter 22:32.831 --> 22:35.931 to face future tornado threats. 22:35.931 --> 22:37.298 And now we know now. 22:37.298 --> 22:38.364 We know where to go. 22:38.364 --> 22:39.498 We have a plan! 22:39.498 --> 22:40.431 (laughter) 22:40.431 --> 22:42.964 According to FEMA dot gov, 76 percent 22:42.964 --> 22:45.564 of tornado fatalities occur from people 22:45.564 --> 22:47.898 exiting their homes to seek shelter. 22:47.898 --> 22:49.498 Vincent Mims saw an opportunity 22:49.498 --> 22:51.431 to face that threat. 22:51.431 --> 22:53.731 He points to research that above ground shelters 22:53.731 --> 22:56.364 anchored deep into concrete could work 22:56.364 --> 22:59.564 with the right construction. 22:59.564 --> 23:00.664 And they went down the list, 23:00.664 --> 23:01.631 and they hit steel. 23:01.631 --> 23:03.431 And we were like, "So if we build a room 23:03.431 --> 23:06.564 strong enough out of steel, it would work." 23:06.564 --> 23:08.098 And they said, "Absolutely, 23:08.098 --> 23:12.164 so long as it's anchored properly." 23:12.164 --> 23:14.498 David Jones grandmother died in a tornado 23:14.498 --> 23:16.131 in the early 80's. 23:16.131 --> 23:18.331 He saw a shelter as a realistic way 23:18.331 --> 23:20.031 to help protect his family. 23:20.031 --> 23:21.164 I mean, how do you put a price 23:21.164 --> 23:22.564 on your life? 23:22.564 --> 23:26.431 I mean, the house and all those types of things? 23:26.431 --> 23:27.698 You can replace. 23:27.698 --> 23:30.364 But to get blown away in a tornado, 23:30.364 --> 23:32.564 you're not going to come back from that. 23:32.564 --> 23:36.364 So here's what we did. 23:36.364 --> 23:37.764 Actually, you don't even know it's here 23:37.764 --> 23:39.964 until you open that door. 23:39.964 --> 23:46.564 And then there's, of course, the door going into it. 23:46.564 --> 23:50.698 And of course, this has got all solid steel. 23:50.698 --> 23:56.998 And it also works as a gun safe. 23:56.998 --> 23:59.931 Other valuables can be put in here. 23:59.931 --> 24:02.398 Thatpriceon your life can run from three 24:02.398 --> 24:05.331 to eight thousand dollars for above-ground shelters. 24:05.331 --> 24:07.664 So what do you do between the threat of storms? 24:07.664 --> 24:10.731 Some people combine safety and storage. 24:10.731 --> 24:13.964 My personal one is actually my food pantry. 24:13.964 --> 24:15.331 We set it in the middle of the house. 24:15.331 --> 24:17.464 They framed around it, framed the inside of it, 24:17.464 --> 24:20.398 put walls up, put the air vent in, 24:20.398 --> 24:21.998 put shelving in, and it doubles 24:21.998 --> 24:23.564 as my food pantry. 24:23.564 --> 24:25.831 Storm shelters like these are a far cry 24:25.831 --> 24:28.798 from the below-ground shelters of decades past. 24:28.798 --> 24:31.464 Incorporated into the homes themselves, 24:31.464 --> 24:33.931 they can give rural and urban residents 24:33.931 --> 24:35.598 a safety option against the high winds 24:35.598 --> 24:40.964 and devastation of storms like these. 24:40.964 --> 24:43.031 It's fantastic to know that we have some place 24:43.031 --> 24:44.698 we can go where we'll be safe. 24:44.698 --> 24:47.231 We're not out in the weather to get there. 24:47.231 --> 24:49.098 And it's just peace of mind and convenience, 24:49.098 --> 24:53.998 like that was really important to us. 24:53.998 --> 24:55.564 That's going to do it for this time. 24:55.564 --> 24:57.064 Thanks for traveling the country with us 24:57.064 --> 24:58.798 on this edition ofAmerica's Heartland. 24:58.798 --> 25:01.331 We're always pleased that you can join us. 25:01.331 --> 25:02.398 And remember there's much more 25:02.398 --> 25:04.098 on our website including video 25:04.098 --> 25:05.864 from all our programs. 25:05.864 --> 25:10.264 Just log onto americasheartland dot org. 25:10.264 --> 25:11.864 And stay in touch with us 24/7 through some of your 25:11.864 --> 25:12.998 other favorites sites as well. 25:12.998 --> 25:15.664 We'll see you next time right here 25:15.664 --> 25:17.064 onAmerica's Heartland. 25:17.064 --> 25:18.931 To order a copy of this broadcast, 25:18.931 --> 25:25.498 visit us online or call 1-888-814-3923 25:25.498 --> 25:31.131 The cost is $14.95 plus shipping. 25:31.131 --> 25:37.198 ♪ You can see it in the eyes of every woman and man ♪ 25:37.198 --> 25:43.264 ♪ in America's Heartland living close to the land. ♪ 25:43.264 --> 25:46.264 ♪ There's a love for the country ♪ 25:46.264 --> 25:49.264 ♪ and a pride in the brand ♪ 25:49.264 --> 25:56.131 ♪ in America's Heartland living close, ♪ 25:56.131 --> 25:59.231 ♪ close to the land. ♪ 25:59.231 --> 26:07.198 America's Heartland is made possible by... 26:07.198 --> 26:09.698 Who grows our economy? 26:09.698 --> 26:11.598 Who ships nearly 100 billion dollars 26:11.598 --> 26:15.464 of crops and products to many nations? 26:15.464 --> 26:18.264 Who provides more than 24 million jobs 26:18.264 --> 26:20.198 here at home? 26:20.198 --> 26:21.298 Who? 26:21.298 --> 26:28.331 America's farm families brought to you on behalf 26:28.331 --> 26:32.731 of America's farmers byMonsanto. 26:32.731 --> 26:35.098 ....and by theAmerican Farm Bureau Federation 26:35.098 --> 26:39.531 - the voice of agriculture. 26:39.531 --> 26:43.331 ♪