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 America's Heartland 
is made possible by.... 

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American agriculture 
plays an essential role 

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in providing food, 
feed, fuel and fiber 

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to people around the world. 

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 Monsanto 
is committed to helping farmers 

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increase crop yields 
and conserve natural resources. 

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 Monsanto 
is proud to support 

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this program 
bringing you the stories 

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of people 
in America's heartland 

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whose hard work 
makes a difference 

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in all of our lives. 

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With sustainable production, 
agricultural innovation 

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and research, 
these men and women 

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are working to make life better. 

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 Monsanto 
would like to recognize them 

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for all they do for all of us. 

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....and by the American 
 Farm Bureau Federation 

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- the voice of agriculture. 

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Hi, 
I'm Rob Stewart. 

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Let's talk onions! 

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We'll take you 
to a very special farm in Idaho 

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where onions are prime produce. 

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It's a farm 
using a high tech approach 

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to tracking the food 
that makes its way 

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from the field 
to your dinner table. 

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Hi, I'm Dave Lieberman. 

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And today I'm at a monastery 
in South Carolina 

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where the monks are providing 
local foodies 

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with a divine specialty. 

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Wow, 
that's a beautiful brown color. 

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That's what we want. 

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You say you want to know 
where your milk comes from? 

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Well, 
cows of course! 

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But in some fortunate places 
across the heartland 

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it comes from the milkman. 

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Yes, 
they are still thriving. 

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Guys like Mike White 
are still making 

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 daily deliveries . 

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That story's coming up 
on America's Heartland. 

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Let's hit the road, Mike. 

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 ♪ You can see it in the eyes 
 of every woman and man ♪ 

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 ♪ in America's Heartland 
 living close to the land. ♪ 

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 ♪ There's a love 
 for the country ♪ 

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 ♪ and a pride in the brand ♪ 

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 ♪ in America's Heartland 
 living close, ♪ 

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 ♪ close to the land. ♪ 

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There are many examples 
of how technology 

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plays a major role 
in producing the foods 

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that we enjoy every day. 

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Ensuring the quality of our food 
is a major part of that story. 

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We've found a farm 
in western Idaho 

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where quality control 
begins when the produce 

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comes right out of the fields. 

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Would you believe 
that the next time you buy 

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a bag of onions 
at the grocery store, 

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you could track the onions 
back to the exact field 

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and farmer that grew them? 

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Well, 
you can 

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if there's 
a Trace Produce dot com label 

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on them! 

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Millions of Idaho 
and Oregon onions, 

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fresh from the fields, 
are on the move 

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to grocery stores nationwide! 

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And every step of the way 
their journey will be tracked 

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thanks to a traceability program 
created at Fort Boise Produce 

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here in Parma, Idaho. 

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Just find the code 
on the Trace Produce label 

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and the story 
of your bag of onions unfolds. 

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So then with the code 
on the back of the package, 

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we can type that in 
at the website. 

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Anybody who buys these onions 
can do this. 

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And what we'll pull up 
is all kinds 

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of detailed information 
about those onions. 

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So as you can see here, 
we'll have a Google map 

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of the actual field 
that those onions came from. 

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We also have a video 
of the grower 

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and growing operation 
where the growers 

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can talk about their operation 
and how they grew the onions. 

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And then we also have 
a shipper video here 

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which is actually 
our packing operation 

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which shows how these onions 
were packaged 

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and put in their final packaging 
for the consumer to see. 

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In this era 
of increased focus 

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on food safety, 
tracing one's food 

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is becoming 
increasingly important 

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for consumer. 

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Each lot of onions 
is labeled and loaded 

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in the field into a truck 
bound for the packaging plant. 

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Once inside, 
the onions are inspected, 

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sampled, 
and even recorded on video 

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for potential buyers 
to watch 

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on the traceability website. 

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After the bio terrorism act 
of 2001 which involved 

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food safety, 
everybody has to do 

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one step forward 
and one step backward 

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on traceability. 

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So a lot of growers and shippers 
have implemented traceability 

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in their systems. 

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But they haven't taken it 
to the consumer level. 

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Joe Farmer created 
the Trace Produce dot com 

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program. 

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Now he's opened it up 
for other growers 

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and packers to use nationwide. 

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The Farmer family 
has deep roots in innovation. 

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Joe's grandfather Warren 
was a row crop farmer. 

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He (Warren) 
invented a self-propelled 

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beat harvester seen here 
from the 1950's. 

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Today Warren's two sons 
are the leaders 

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of Fort Boise Produce 

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and say their father 
would be proud 

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that his pioneering spirit 
lives on. 

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Well yeah, 
he'd be amazed. 

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I mean, 
he operated 

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with a ten-key adding machine. 

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(It) was the closest 
he ever got 

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to automated accounting. 

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So he'd be blown away 
by the technology alone. 

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And I'm sure 
he'd be proud 

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of what we developed. 

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More than a million 
50-pound bags of onions 

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will pass through this plant. 

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Twenty two hundred bags an hour! 

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And each one 
can be traced back to its roots. 

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There's always 
new mandates coming 

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down the line. 

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People are waiting 
to hear from the FDA 

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and if a few mandates 
are going to come. 

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It's adding costs 
to the growers and shippers. 

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But there's 
no getting around it. 

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You've got to do it. 

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It's what's expected now: 
just required of growers 

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and shippers 
to be able to have 

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that traceability. 

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Heaven forbid 
if there was ever any problem. 

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Onions, of course, 
are a very safe product. 

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But if there 
ever were a problem, 

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it would be very easy 
to recall the onions. 

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It's just adds 
to the safety of our product 

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that way. 

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So yeah, 
it's pretty amazing. 

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I don't think my great-granddad 
out on the sheep ranch 

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would have thought 
that a consumer 

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back in New York 
would be able to see 

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the farm and grower 
that farmed their onions 

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on a little computer device. 

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So yeah, 
it's pretty amazing. 

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♪ 

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The monks here of Mepkin Abbey , 
just north of Charleston, 

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South Carolina 
live as Trappist monks. 

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(They) have lived for centuries 
basing their lives 

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on spiritual reading, 
prayer 

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and hard work, 

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But the work here 
is pretty interesting. 

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Brother John, 
you guys are growing 

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 oyster mushrooms of all things. 

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How did that happen? 

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Well, 
we wanted to grow 

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something 
that was needed in the area. 

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And nobody was growing 
oyster mushrooms 

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in any quantity 
in South Carolina. 

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So we started 
to try to get into that 

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to help us out 
and to provide some products 

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that were needed 
locally in the area. 

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But a day in the life of a monk 
here at Mepkin Abbey 

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is pretty different. 

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The pace is very different. 

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It's a monastic schedule, 
the monastic way of life, 

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that has been in existence 
for about 2000 years 

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as far as monasticism goes. 

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It's basically 
oriented towards prayer. 

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The life is oriented 
towards prayer. 

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And how much of your day 
do you devote 

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towards work with the mushrooms. 

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We'll have about 4 hours 
of the morning 

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and two hours of the afternoon. 

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Well, 
I'd love to see 

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where these mushrooms are 
because I don't see 

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any mushrooms growing here. 

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So it must be 
somewhere inside there. 

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Specialized place, 
specialized place.... 

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Alright, 
let's go see where that is. 

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By all means. 

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We've got cottonseed 
and straw. 

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And we're spreading it out here 
getting it ready for the spawn 

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which will be added shortly. 

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It's been cooked 
for a certain period of time 

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with high temperatures, 
and it's cooling down now. 

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And is that 
to sterilize the hay? 

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To sterilize it, 
to pasteurize it! 

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This is what you need to do 
if you want to try 

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and grow 500 pounds over a week. 

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Is that what you're producing? 

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500 pounds! 

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Brother John, 
what's going on here? 

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They're putting spawn on here. 

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The most important thing 
is spreading this spawn 

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and working it into the mix. 

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You put this medium, 
this complete mixed medium, 

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into the bag. 

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There are about 
20 to 25 punctured holes 

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in that bag 
before you're finished. 

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And out of those holes 
the mushrooms will grow. 

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So brother John, 
here is where the mushrooms come 

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after they've 
been bagged to grow. 

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It takes 14 days 
from the time 

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they're placed in here, 

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And once they start growing, 
within 12 hours, 

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you'll have another growth. 

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You can actually 
pick this thing clean 

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and come back 24 hours later, 
and they'll be back again. 

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Actually pick a mushroom 
again in 24 hours? 

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That's amazing! 

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They grow very rapidly. 

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And how many cycles 
do you get out of each bag? 

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3 cycles! 

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Well, 
Brother John 

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delivered me 
to the kitchen here 

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and handed me off 
to Father Joe 

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who does all the cooking 
for the monks here. 

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And it's pretty exciting 
to be in the kitchen here 

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because I we know 
what a special place it is. 

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And thank you for having me. 

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And we're going 
to do a little cooking together. 

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It's fun to me. 

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00:09:56,131 --> 00:09:57,431
So what are you going to make? 

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I'm gonna make 
a potato, 

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leek and mushroom dish. 

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Okay, 
and I'm gonna make 

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00:10:01,631 --> 00:10:03,098
a mushroom soup 
using both 

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the dehydrated mushrooms 
and the fresh oyster mushrooms. 

231
00:10:06,864 --> 00:10:08,831
So what's your first step? 

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00:10:08,831 --> 00:10:10,398
My first step 
is to cut a little bit 

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of mushroom 
that I need for the dish 

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00:10:12,964 --> 00:10:16,398
and prepare some leeks. 

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What I'm gonna do first 
is I'm going to re-hydrate 

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the dried mushrooms. 

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And what you have to do 
with the dehydrated mushrooms 

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is you have to add them 
to hot water or hot stock. 

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So I'm just going to throw 
some chopped celery 

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00:10:28,764 --> 00:10:31,431
and onion to that, 
and let it cook. 

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And it's also gonna add 
a lot of flavor 

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to the stock. 

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Start on the roasted mushrooms 
that are going to be 

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the garnish 
for my mushroom soup! 

245
00:10:37,764 --> 00:10:38,964
When you're 
roasting the mushrooms, 

246
00:10:38,964 --> 00:10:40,431
I find that you need sort of 
the bigger ones 

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that are going to hold up 
to the heat. 

248
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Right, 
because the water 

249
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comes out of the mushrooms 
and they get pretty small. 

250
00:10:45,064 --> 00:10:47,864
The simplest thing 
to do with mushrooms 

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when you're roasting them 
is just put 

252
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a little salt and oil 
on them 

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and throw them in the oven. 

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Alright Father Joe, 
so you're going to start 

255
00:10:53,964 --> 00:10:55,464
sautéing the leeks now? 

256
00:10:55,464 --> 00:10:57,298
That's good, 
soften up the leeks! 

257
00:10:57,298 --> 00:10:59,264
I'm going 
to skim this stock 

258
00:10:59,264 --> 00:11:00,464
a little bit. 

259
00:11:00,464 --> 00:11:01,764
How are you going 
to slice up the potatoes? 

260
00:11:01,764 --> 00:11:05,198
I'm gonna use 
this food processor! 

261
00:11:05,198 --> 00:11:06,431
And do we have 
to grate some cheese? 

262
00:11:06,431 --> 00:11:07,798
I can do that 
while you're putting 

263
00:11:07,798 --> 00:11:10,964
that together and sautéing. 

264
00:11:10,964 --> 00:11:12,498
Super! 

265
00:11:12,498 --> 00:11:15,298
It's really a cheesy gratin. 

266
00:11:15,298 --> 00:11:16,431
That's what makes 
a gratin good. 

267
00:11:16,431 --> 00:11:18,231
It's all the cheesy 
and cream and stuff, right? 

268
00:11:18,231 --> 00:11:19,431
I'm gonna put white wine 
in it too 

269
00:11:19,431 --> 00:11:20,631
so it's even better. 

270
00:11:20,631 --> 00:11:21,931
Oh yeah! 

271
00:11:21,931 --> 00:11:23,098
And what are you looking for 
when you sauté the mushrooms? 

272
00:11:23,098 --> 00:11:24,131
Well, 
I want them 

273
00:11:24,131 --> 00:11:26,764
to decrease a little bit 
and get tender. 

274
00:11:26,764 --> 00:11:27,931
Not much, 
because I'm going 

275
00:11:27,931 --> 00:11:29,264
to put them all in the oven. 

276
00:11:29,264 --> 00:11:31,331
And this is 
pretty simple to assemble right. 

277
00:11:31,331 --> 00:11:32,664
It is. 

278
00:11:32,664 --> 00:11:35,731
We're just going to layer it. 

279
00:11:35,731 --> 00:11:38,831
So what I'm going to do 
is mix them together first 

280
00:11:38,831 --> 00:11:42,631
so that I can pour them 
between the potato layers. 

281
00:11:42,631 --> 00:11:44,598
This is 
a really creative way 

282
00:11:44,598 --> 00:11:45,998
to use mushrooms. 

283
00:11:45,998 --> 00:11:49,398
So the last step to this gratin 
is to have a liquid 

284
00:11:49,398 --> 00:11:50,831
that it's going to cook in. 

285
00:11:50,831 --> 00:11:52,898
And what are you using for this? 

286
00:11:52,898 --> 00:11:55,664
For the liquid, 
I'm going to use cream, 

287
00:11:55,664 --> 00:11:58,131
white wine, 
and chicken broth. 

288
00:11:58,131 --> 00:12:00,798
Alright, 
you throw in your gratin, 

289
00:12:00,798 --> 00:12:05,298
and I'll grab the mushrooms 
because they smell wonderful. 

290
00:12:05,298 --> 00:12:06,331
Wow, look at 
that beautiful brown color! 

291
00:12:06,331 --> 00:12:08,164
That's just what we want! 

292
00:12:08,164 --> 00:12:10,031
And now I can finish up my soup. 

293
00:12:10,031 --> 00:12:11,698
But we don't want 
the vegetables in there 

294
00:12:11,698 --> 00:12:13,498
because we don't want 
it to be too chunky. 

295
00:12:13,498 --> 00:12:14,864
So I'll strain those out. 

296
00:12:14,864 --> 00:12:16,864
So we can whiz them 
with a little bit of flour 

297
00:12:16,864 --> 00:12:20,031
and a little bit of stock 
and a touch of cream. 

298
00:12:20,031 --> 00:12:22,264
And I'll add them back 
in to thicken it. 

299
00:12:22,264 --> 00:12:24,098
And so all I need to do 
to finish up my dish 

300
00:12:24,098 --> 00:12:25,464
is chop up the mushrooms. 

301
00:12:25,464 --> 00:12:27,564
They look really beautiful, 
don't they? 

302
00:12:27,564 --> 00:12:28,731
They do! 

303
00:12:28,731 --> 00:12:30,631
And this is just gonna' be 
the garnish for the soup. 

304
00:12:30,631 --> 00:12:31,498
So should we eat? 

305
00:12:31,498 --> 00:12:32,331
Let's serve it up. 

306
00:12:32,331 --> 00:12:33,464
Let's do it! 

307
00:12:33,464 --> 00:12:35,198
And these are all recipes 
that you can do at home 

308
00:12:35,198 --> 00:12:37,731
using the Mepkin Abbey 
mushrooms. 

309
00:12:37,731 --> 00:12:38,531
Do you want a bite of this? 

310
00:12:38,531 --> 00:12:40,764
I want to! 

311
00:12:40,764 --> 00:12:44,264
That's really good! 

312
00:12:44,264 --> 00:12:50,898
♪ 

313
00:12:50,898 --> 00:12:53,631
Hi, I'm Amy Henry 
with some fast facts 

314
00:12:53,631 --> 00:12:55,831
about food from the heartland. 

315
00:12:55,831 --> 00:12:58,364
If you're a foodie 
or hip to the talk 

316
00:12:58,364 --> 00:13:00,931
about nutrition, 
you've probably heard 

317
00:13:00,931 --> 00:13:02,164
about MUFA's. 

318
00:13:02,164 --> 00:13:03,198
No? 

319
00:13:03,198 --> 00:13:13,431
Well, 
let's give you the lowdown. 

320
00:13:13,431 --> 00:13:16,998
MUFA stands for 
 monounsaturated fatty acids , 

321
00:13:16,998 --> 00:13:19,898
a class of healthy fats 
found in nuts and seeds, 

322
00:13:19,898 --> 00:13:21,798
avocados, 
olives, 

323
00:13:21,798 --> 00:13:23,898
and certain vegetable oils. 

324
00:13:23,898 --> 00:13:25,631
They are said to help people 
lose weight 

325
00:13:25,631 --> 00:13:27,798
and have protective properties 
in preventing 

326
00:13:27,798 --> 00:13:29,898
certain types of disease. 

327
00:13:29,898 --> 00:13:32,364
If you're wolfing down 
peanut or almond butter, 

328
00:13:32,364 --> 00:13:35,331
soy nuts and soy butter, 
macadamia nuts, 

329
00:13:35,331 --> 00:13:38,064
or avocados, 
and certain kinds of oils, 

330
00:13:38,064 --> 00:13:40,364
you're already munching 
on MUFA's. 

331
00:13:40,364 --> 00:13:43,731
But nutritionists say 
they are not a fast-pass 

332
00:13:43,731 --> 00:13:46,431
to good health 
and may even be a poor choice 

333
00:13:46,431 --> 00:13:48,898
for people 
with some health concerns. 

334
00:13:48,898 --> 00:13:50,298
Best advice? 

335
00:13:50,298 --> 00:13:57,364
Do your homework 
and practice MUFA moderation. 

336
00:13:57,364 --> 00:13:58,364
I'm Jason Shoultz. 

337
00:13:58,364 --> 00:14:00,298
Still ahead, 
the milk man is still around 

338
00:14:00,298 --> 00:14:02,864
and thriving 
in some parts of the heartland. 

339
00:14:02,864 --> 00:14:05,598
We'll take you 
on an old fashioned milk route. 

340
00:14:05,598 --> 00:14:06,498
I'm Akiba Howard. 

341
00:14:06,498 --> 00:14:08,431
Still ahead, 
we'll take you 

342
00:14:08,431 --> 00:14:09,498
to Oklahoma 
where storm shelters 

343
00:14:09,498 --> 00:14:10,964
can often make a difference 
in saving lives 

344
00:14:10,964 --> 00:14:14,964
in rural communities. 

345
00:14:14,964 --> 00:14:23,631
♪ 

346
00:14:23,631 --> 00:14:25,031
Hi, I'm Paul Robins. 

347
00:14:25,031 --> 00:14:26,498
And here's something 
you may not have known 

348
00:14:26,498 --> 00:14:27,631
about agriculture. 

349
00:14:27,631 --> 00:14:29,364
If there are young folks 
around your house, 

350
00:14:29,364 --> 00:14:30,531
I'll bet 
peanut butter and jelly 

351
00:14:30,531 --> 00:14:31,931
is often on the menu. 

352
00:14:31,931 --> 00:14:33,964
How about peanuts 
when you go to the ball park? 

353
00:14:33,964 --> 00:14:35,931
You may think of peanuts 
only as food. 

354
00:14:35,931 --> 00:14:39,064
But that's just 
part of their story. 

355
00:14:39,064 --> 00:14:41,498
When Spanish explorers 
arrived in the New World, 

356
00:14:41,498 --> 00:14:43,698
they found the locals 
dining on peanuts 

357
00:14:43,698 --> 00:14:45,398
and peanut concoctions. 

358
00:14:45,398 --> 00:14:47,298
In fact, 
some say peanut butter 

359
00:14:47,298 --> 00:14:49,431
was first created 
in South America 

360
00:14:49,431 --> 00:14:52,264
 three thousand years ago. 

361
00:14:52,264 --> 00:14:53,931
Fast forward 
to the 19th century, 

362
00:14:53,931 --> 00:14:55,764
and peanuts 
were an important foodstuff 

363
00:14:55,764 --> 00:14:57,098
during the civil war. 

364
00:14:57,098 --> 00:14:59,164
But peanuts 
really came into their own 

365
00:14:59,164 --> 00:15:02,031
thanks to research 
by George Washington Carver. 

366
00:15:02,031 --> 00:15:05,264
He discovered 
about 300 different uses 

367
00:15:05,264 --> 00:15:06,398
for the peanut. 

368
00:15:06,398 --> 00:15:08,464
Diverse products 
such as shaving cream, 

369
00:15:08,464 --> 00:15:10,164
soaps, 
paints, 

370
00:15:10,164 --> 00:15:11,698
medicine, 
cosmetics, 

371
00:15:11,698 --> 00:15:14,498
wallboard and even explosives! 

372
00:15:14,498 --> 00:15:15,898
Peanuts are packed 
with vitamins, 

373
00:15:15,898 --> 00:15:18,298
minerals and fiber 
which in peanut butter form 

374
00:15:18,298 --> 00:15:21,031
has long been popular 
with youngsters. 

375
00:15:21,031 --> 00:15:23,164
Oh, we like our peanut butter. 

376
00:15:23,164 --> 00:15:26,364
Americans eat more 
than 700 million pounds 

377
00:15:26,364 --> 00:15:28,564
of peanut butter every year. 

378
00:15:28,564 --> 00:15:30,164
That's a lot of peanuts! 

379
00:15:30,164 --> 00:15:32,298
In fact, 
it takes about 700 peanuts 

380
00:15:32,298 --> 00:15:38,498
to make 1 pound 
of that great tasting spread. 

381
00:15:38,498 --> 00:15:40,764
It's one of those staples 
that always seems 

382
00:15:40,764 --> 00:15:41,931
to end up 
in the grocery store cart. 

383
00:15:41,931 --> 00:15:43,498
Milk, whether it's whole, 
2%, 

384
00:15:43,498 --> 00:15:45,631
or skim, 
the U.S. tops the world 

385
00:15:45,631 --> 00:15:47,031
in milk consumption. 

386
00:15:47,031 --> 00:15:49,764
While most folks get it here 
at the store, 

387
00:15:49,764 --> 00:15:52,764
in some parts of the heartland 
the milkman is still 

388
00:15:52,764 --> 00:16:00,264
bringing milk and more 
right to your door. 

389
00:16:00,264 --> 00:16:02,764
The sun is barely up 
here in Minneapolis, 

390
00:16:02,764 --> 00:16:05,498
and Mike White is hard at work. 

391
00:16:05,498 --> 00:16:07,764
Place for everything 
and everything in its place! 

392
00:16:07,764 --> 00:16:09,331
Loading up his milk, 
cheese, 

393
00:16:09,331 --> 00:16:11,164
and butter, 
he and the other 

394
00:16:11,164 --> 00:16:13,198
independent milkmen 
from around the area 

395
00:16:13,198 --> 00:16:15,564
are preparing for another day. 

396
00:16:15,564 --> 00:16:17,831
The sun will be setting 
by the time Mike is done 

397
00:16:17,831 --> 00:16:21,598
with his route. 

398
00:16:21,598 --> 00:16:26,598
We do about 70 stops a day. 

399
00:16:26,598 --> 00:16:28,598
Mike owns his own truck 
and has a contract 

400
00:16:28,598 --> 00:16:30,898
with Kemps Dairy 
to deliver milk 

401
00:16:30,898 --> 00:16:33,131
and other food items. 

402
00:16:33,131 --> 00:16:35,231
So when you drive 
down the street like this, 

403
00:16:35,231 --> 00:16:37,131
are you thinking 
 potential customer ? 

404
00:16:37,131 --> 00:16:40,698
Oh yes! 

405
00:16:40,698 --> 00:16:44,098
Swing sets, kids, toys.... 

406
00:16:44,098 --> 00:16:45,631
Mike 
has been driving these streets 

407
00:16:45,631 --> 00:16:47,431
for 34 years. 

408
00:16:47,431 --> 00:16:49,298
And after that many years.... 

409
00:16:49,298 --> 00:16:50,898
....She's barking. 

410
00:16:50,898 --> 00:16:52,298
make her happy.... 

411
00:16:52,298 --> 00:16:54,264
....he's learned 
the tricks of the trade. 

412
00:16:54,264 --> 00:16:58,298
Barking dogs get treats. 

413
00:16:58,298 --> 00:17:03,531
And customers 
get the extra effort. 

414
00:17:03,531 --> 00:17:05,931
When Rollie Troup 
at the Bean Good Café 

415
00:17:05,931 --> 00:17:08,798
is running out of milk 
for her coffee drinks.... 

416
00:17:08,798 --> 00:17:10,864
We're a little busier 
Friday and Saturday 

417
00:17:10,864 --> 00:17:12,664
than I thought. 

418
00:17:12,664 --> 00:17:15,598
And oh my gosh, 
here we are low, 

419
00:17:15,598 --> 00:17:18,398
and Mike to the rescue. 

420
00:17:18,398 --> 00:17:20,198
Even though it's not 
on his morning's route, 

421
00:17:20,198 --> 00:17:26,431
Mike makes a special stop 
for this business customer. 

422
00:17:26,431 --> 00:17:28,898
People often talk 
about the good old days 

423
00:17:28,898 --> 00:17:30,698
although it's not always 
an accurate way 

424
00:17:30,698 --> 00:17:32,764
to describe the past. 

425
00:17:32,764 --> 00:17:36,431
But if the classic milkman 
was ever a symbol for anything, 

426
00:17:36,431 --> 00:17:39,264
it's a symbol of a simpler time. 

427
00:17:39,264 --> 00:17:40,698
And for Mike's customers? 

428
00:17:40,698 --> 00:17:42,631
That simpler, 
more trusting time 

429
00:17:42,631 --> 00:17:44,464
still exists today. 

430
00:17:44,464 --> 00:17:46,231
Close the door when you're done. 

431
00:17:46,231 --> 00:17:47,298
Oh, I will 

432
00:17:47,298 --> 00:17:49,098
Like at this stop 
when the homeowner 

433
00:17:49,098 --> 00:17:51,698
is on her way out, 
she leaves the door unlocked 

434
00:17:51,698 --> 00:17:53,198
for Mike. 

435
00:17:53,198 --> 00:17:54,164
So I know what to do. 

436
00:17:54,164 --> 00:17:58,498
I just take care of it. 

437
00:17:58,498 --> 00:18:00,964
So these are things 
that you think they need 

438
00:18:00,964 --> 00:18:02,664
because you know them. 

439
00:18:02,664 --> 00:18:03,998
So you bring them 
in just in case? 

440
00:18:03,998 --> 00:18:04,898
Some stuff? 

441
00:18:04,898 --> 00:18:06,698
You refill, 
and others you don't? 

442
00:18:06,698 --> 00:18:08,198
Just give them what they need. 

443
00:18:08,198 --> 00:18:11,298
Double Fudge Moose Tracks! 

444
00:18:11,298 --> 00:18:12,798
Their son Teddy 
loves that stuff. 

445
00:18:12,798 --> 00:18:14,398
Not only do you know 
your customers 

446
00:18:14,398 --> 00:18:16,331
by their first names, 
you know your customer's 

447
00:18:16,331 --> 00:18:17,998
children by their first names? 

448
00:18:17,998 --> 00:18:18,798
Yes! 

449
00:18:18,798 --> 00:18:22,798
Usually and hopefully! 

450
00:18:22,798 --> 00:18:24,398
And you know 
their eating habits too? 

451
00:18:24,398 --> 00:18:25,531
That I know the most. 

452
00:18:25,531 --> 00:18:27,731
Ha ha! 

453
00:18:27,731 --> 00:18:31,998
After he's done stocking up, 
it is off to the next stop. 

454
00:18:31,998 --> 00:18:35,431
(After) So many families, 
you know them. 

455
00:18:35,431 --> 00:18:38,331
I mean after 34 years, 
you've seen their kids grow up. 

456
00:18:38,331 --> 00:18:41,964
And to see them show up 
and bringing their grand kids 

457
00:18:41,964 --> 00:18:44,431
and their kids. 

458
00:18:44,431 --> 00:18:46,498
Mike's been bringing 
the staples and then some 

459
00:18:46,498 --> 00:18:49,964
to the Northrup family 
for 11 years. 

460
00:18:49,964 --> 00:18:51,398
People think 
of the old milk man 

461
00:18:51,398 --> 00:18:53,064
who drives this truck 
and delivers milk. 

462
00:18:53,064 --> 00:18:54,864
But he brings in 
a lot of stuff for you, right? 

463
00:18:54,864 --> 00:18:56,731
Yeah, more than just milk. 

464
00:18:56,731 --> 00:19:01,398
I mean there is meat, 
deli meats, and cheeses! 

465
00:19:01,398 --> 00:19:03,598
I mean it's a wide range. 

466
00:19:03,598 --> 00:19:05,131
The profit margin 
for dairy products 

467
00:19:05,131 --> 00:19:06,498
is very thin. 

468
00:19:06,498 --> 00:19:09,498
So stay competitive, 
home delivery drivers like Mike 

469
00:19:09,498 --> 00:19:11,831
have moved beyond milk. 

470
00:19:11,831 --> 00:19:13,498
On Mike's truck today, 
he has as many 

471
00:19:13,498 --> 00:19:15,498
as 400 items for sale! 

472
00:19:15,498 --> 00:19:16,898
What about the cost? 

473
00:19:16,898 --> 00:19:20,031
Is it more expensive 
than the grocery store? 

474
00:19:20,031 --> 00:19:23,164
If it is, 
it evens out 

475
00:19:23,164 --> 00:19:25,564
in terms of driving 
and carrying stuff. 

476
00:19:25,564 --> 00:19:27,764
That's another element: 
to not have to carry in 

477
00:19:27,764 --> 00:19:30,964
heavy stuff. 

478
00:19:30,964 --> 00:19:32,831
Convenience 
and the personal touch 

479
00:19:32,831 --> 00:19:35,031
are how home delivery drivers 
compete against 

480
00:19:35,031 --> 00:19:37,964
corner stores 
and big box retail. 

481
00:19:37,964 --> 00:19:40,031
To find what dealt 
the fatal blow 

482
00:19:40,031 --> 00:19:42,831
to most home delivery 
in the 70's, 

483
00:19:42,831 --> 00:19:47,564
look no further than your than 
convenience stores 

484
00:19:47,564 --> 00:19:50,364
across the country. 

485
00:19:50,364 --> 00:19:51,964
Until the recent 
economic downturn, 

486
00:19:51,964 --> 00:19:54,464
there was a resurgence 
of home milk delivery 

487
00:19:54,464 --> 00:19:56,431
in other U.S. cities. 

488
00:19:56,431 --> 00:19:58,164
And while 
the home delivery market 

489
00:19:58,164 --> 00:20:01,364
is no more than 2 percent 
of sales for Kemp's 

490
00:20:01,364 --> 00:20:03,598
here in Minnesota, 
manager Pat Elwell 

491
00:20:03,598 --> 00:20:05,764
says he believes 
there will always be 

492
00:20:05,764 --> 00:20:07,931
a place for guys like Mike. 

493
00:20:07,931 --> 00:20:09,731
There are always going to be 
people that want freshness 

494
00:20:09,731 --> 00:20:11,831
and quality. 

495
00:20:11,831 --> 00:20:13,831
And they want 
that personal service. 

496
00:20:13,831 --> 00:20:16,631
They want to talk 
to the owner of the business. 

497
00:20:16,631 --> 00:20:18,664
I don't ever see it going away. 

498
00:20:18,664 --> 00:20:22,631
So my next stop, 
the woman who live here? 

499
00:20:22,631 --> 00:20:26,298
Her brother-in-law 
is the mayor of Minneapolis, 

500
00:20:26,298 --> 00:20:27,498
RT Rybak. 

501
00:20:27,498 --> 00:20:30,831
You gotta convince 
her brother-in-law.... 

502
00:20:30,831 --> 00:20:32,298
No, I deliver there tomorrow. 

503
00:20:32,298 --> 00:20:35,064
So you deliver to the mayor? 

504
00:20:35,064 --> 00:20:37,331
Yes, we are good friends. 

505
00:20:37,331 --> 00:20:38,998
He's a great guy. 

506
00:20:38,998 --> 00:20:40,331
You don't have 
the mayor of a city 

507
00:20:40,331 --> 00:20:42,631
of nearly 4-hundred-thousand 
as a customer 

508
00:20:42,631 --> 00:20:44,531
without knowing your stuff. 

509
00:20:44,531 --> 00:20:48,098
I'm the third generation 
milk man. 

510
00:20:48,098 --> 00:20:51,898
My grandpa and my dad 
they started it out. 

511
00:20:51,898 --> 00:20:53,864
Ironically, 
following in their footsteps 

512
00:20:53,864 --> 00:20:56,264
was not part 
of his original plan. 

513
00:20:56,264 --> 00:20:59,564
But after a stint in a rock band 
and working in gas stations 

514
00:20:59,564 --> 00:21:01,031
and a restaurant.... 

515
00:21:01,031 --> 00:21:04,198
And then I decided 
I ought to really make a living. 

516
00:21:04,198 --> 00:21:06,631
And 34 years later, 
he's making a living 

517
00:21:06,631 --> 00:21:15,098
in a tough business 
with a smile and a wave. 

518
00:21:15,098 --> 00:21:17,831
♪ 

519
00:21:17,831 --> 00:21:19,364
♪ 

520
00:21:19,364 --> 00:21:21,798
Those black and white Holsteins 
are the most common breed 

521
00:21:21,798 --> 00:21:23,831
in the United States 
followed by Jersey 

522
00:21:23,831 --> 00:21:25,431
and Brown Swiss. 

523
00:21:25,431 --> 00:21:26,564
And if you lived 
in the middle 

524
00:21:26,564 --> 00:21:28,631
of the 19th century, 
you didn't have to go far 

525
00:21:28,631 --> 00:21:29,764
for your milk. 

526
00:21:29,764 --> 00:21:34,164
Almost every home 
had its own cow. 

527
00:21:34,164 --> 00:21:36,298
Oklahoma is one of the states 
that experiences 

528
00:21:36,298 --> 00:21:38,298
dozens of tornadoes each year. 

529
00:21:38,298 --> 00:21:41,698
That's a real concern 
when high winds 

530
00:21:41,698 --> 00:21:43,964
roar across the open spaces 
of farms and ranches here. 

531
00:21:43,964 --> 00:21:46,131
And for rural families 
it means taking 

532
00:21:46,131 --> 00:21:50,431
some unusual steps 
to protect people and property. 

533
00:21:50,431 --> 00:21:53,898
 Each individual tornado 
 is a violent wind vortex 

534
00:21:53,898 --> 00:21:56,064
 in the atmosphere. 

535
00:21:56,064 --> 00:21:57,564
From the earliest days 
of weather reporting, 

536
00:21:57,564 --> 00:21:59,198
tornadoes have been 
some of nature's 

537
00:21:59,198 --> 00:22:02,031
deadliest storms: 
twisting winds 

538
00:22:02,031 --> 00:22:04,664
causing death and destruction. 

539
00:22:04,664 --> 00:22:07,298
We were so afraid 
when we woke up at 4:30 

540
00:22:07,298 --> 00:22:08,931
in the morning 
with the freight train 

541
00:22:08,931 --> 00:22:10,098
going over. 

542
00:22:10,098 --> 00:22:11,731
Jim and Nikki Hayes 
know the fear 

543
00:22:11,731 --> 00:22:13,198
that can come 
from being in the path 

544
00:22:13,198 --> 00:22:15,098
of a tornado. 

545
00:22:15,098 --> 00:22:17,498
Both of us looked at each other, 
screamed, 

546
00:22:17,498 --> 00:22:19,498
and looked at each other, 
and said, 

547
00:22:19,498 --> 00:22:21,098
"Where do we go? 

548
00:22:21,098 --> 00:22:22,398
What do we do?" 

549
00:22:22,398 --> 00:22:24,431
The Hayes home, 
along with thousands of others, 

550
00:22:24,431 --> 00:22:27,331
sits in Tornado Alley , 
prime real estate 

551
00:22:27,331 --> 00:22:30,664
for storms in the heartland. 

552
00:22:30,664 --> 00:22:32,831
So the couple 
installed a storm shelter 

553
00:22:32,831 --> 00:22:35,931
to face future tornado threats. 

554
00:22:35,931 --> 00:22:37,298
And now we know now. 

555
00:22:37,298 --> 00:22:38,364
We know where to go. 

556
00:22:38,364 --> 00:22:39,498
We have a plan! 

557
00:22:39,498 --> 00:22:40,431
(laughter) 

558
00:22:40,431 --> 00:22:42,964
According to FEMA dot gov, 
76 percent 

559
00:22:42,964 --> 00:22:45,564
of tornado fatalities 
occur from people 

560
00:22:45,564 --> 00:22:47,898
exiting their homes 
to seek shelter. 

561
00:22:47,898 --> 00:22:49,498
Vincent Mims 
saw an opportunity 

562
00:22:49,498 --> 00:22:51,431
to face that threat. 

563
00:22:51,431 --> 00:22:53,731
He points to research 
that above ground shelters 

564
00:22:53,731 --> 00:22:56,364
anchored deep into concrete 
could work 

565
00:22:56,364 --> 00:22:59,564
with the right construction. 

566
00:22:59,564 --> 00:23:00,664
And they went down 
the list, 

567
00:23:00,664 --> 00:23:01,631
and they hit steel. 

568
00:23:01,631 --> 00:23:03,431
And we were like, 
"So if we build a room 

569
00:23:03,431 --> 00:23:06,564
strong enough out of steel, 
it would work." 

570
00:23:06,564 --> 00:23:08,098
And they said, 
"Absolutely, 

571
00:23:08,098 --> 00:23:12,164
so long as it's 
anchored properly." 

572
00:23:12,164 --> 00:23:14,498
David Jones grandmother 
died in a tornado 

573
00:23:14,498 --> 00:23:16,131
in the early 80's. 

574
00:23:16,131 --> 00:23:18,331
He saw a shelter 
as a realistic way 

575
00:23:18,331 --> 00:23:20,031
to help protect his family. 

576
00:23:20,031 --> 00:23:21,164
I mean, 
how do you put a price 

577
00:23:21,164 --> 00:23:22,564
on your life? 

578
00:23:22,564 --> 00:23:26,431
I mean, the house 
and all those types of things? 

579
00:23:26,431 --> 00:23:27,698
You can replace. 

580
00:23:27,698 --> 00:23:30,364
But to get blown 
away in a tornado, 

581
00:23:30,364 --> 00:23:32,564
you're not 
going to come back from that. 

582
00:23:32,564 --> 00:23:36,364
So here's what we did. 

583
00:23:36,364 --> 00:23:37,764
Actually, you don't even know 
it's here 

584
00:23:37,764 --> 00:23:39,964
until you open that door. 

585
00:23:39,964 --> 00:23:46,564
And then there's, of course, 
the door going into it. 

586
00:23:46,564 --> 00:23:50,698
And of course, 
this has got all solid steel. 

587
00:23:50,698 --> 00:23:56,998
And it also works as a gun safe. 

588
00:23:56,998 --> 00:23:59,931
Other valuables 
can be put in here. 

589
00:23:59,931 --> 00:24:02,398
That price on your life 
can run from three 

590
00:24:02,398 --> 00:24:05,331
to eight thousand dollars 
for above-ground shelters. 

591
00:24:05,331 --> 00:24:07,664
So what do you do 
between the threat of storms? 

592
00:24:07,664 --> 00:24:10,731
Some people 
combine safety and storage. 

593
00:24:10,731 --> 00:24:13,964
My personal one 
is actually my food pantry. 

594
00:24:13,964 --> 00:24:15,331
We set it 
in the middle of the house. 

595
00:24:15,331 --> 00:24:17,464
They framed around it, 
framed the inside of it, 

596
00:24:17,464 --> 00:24:20,398
put walls up, 
put the air vent in, 

597
00:24:20,398 --> 00:24:21,998
put shelving in, 
and it doubles 

598
00:24:21,998 --> 00:24:23,564
as my food pantry. 

599
00:24:23,564 --> 00:24:25,831
Storm shelters like these 
are a far cry 

600
00:24:25,831 --> 00:24:28,798
from the below-ground shelters 
of decades past. 

601
00:24:28,798 --> 00:24:31,464
Incorporated 
into the homes themselves, 

602
00:24:31,464 --> 00:24:33,931
they can give rural 
and urban residents 

603
00:24:33,931 --> 00:24:35,598
a safety option 
against the high winds 

604
00:24:35,598 --> 00:24:40,964
and devastation 
of storms like these. 

605
00:24:40,964 --> 00:24:43,031
It's fantastic to know 
that we have some place 

606
00:24:43,031 --> 00:24:44,698
we can go where we'll be safe. 

607
00:24:44,698 --> 00:24:47,231
We're not 
out in the weather to get there. 

608
00:24:47,231 --> 00:24:49,098
And it's just peace of mind 
and convenience, 

609
00:24:49,098 --> 00:24:53,998
like that 
was really important to us. 

610
00:24:53,998 --> 00:24:55,564
That's going to do 
it for this time. 

611
00:24:55,564 --> 00:24:57,064
Thanks for traveling 
the country with us 

612
00:24:57,064 --> 00:24:58,798
on this edition 
of America's Heartland . 

613
00:24:58,798 --> 00:25:01,331
We're always pleased 
that you can join us. 

614
00:25:01,331 --> 00:25:02,398
And remember 
there's much more 

615
00:25:02,398 --> 00:25:04,098
on our website 
including video 

616
00:25:04,098 --> 00:25:05,864
from all our programs. 

617
00:25:05,864 --> 00:25:10,264
Just log onto 
americasheartland dot org. 

618
00:25:10,264 --> 00:25:11,864
And stay in touch with us 24/7 
through some of your 

619
00:25:11,864 --> 00:25:12,998
other favorites sites as well. 

620
00:25:12,998 --> 00:25:15,664
We'll see you next time 
right here 

621
00:25:15,664 --> 00:25:17,064
on America's Heartland . 

622
00:25:17,064 --> 00:25:18,931
To order a copy 
of this broadcast, 

623
00:25:18,931 --> 00:25:25,498
visit us online 
or call 1-888-814-3923 

624
00:25:25,498 --> 00:25:31,131
The cost is $14.95 
plus shipping. 

625
00:25:31,131 --> 00:25:37,198
 ♪ You can see it in the eyes 
 of every woman and man ♪ 

626
00:25:37,198 --> 00:25:43,264
 ♪ in America's Heartland 
 living close to the land. ♪ 

627
00:25:43,264 --> 00:25:46,264
 ♪ There's a love 
 for the country ♪ 

628
00:25:46,264 --> 00:25:49,264
 ♪ and a pride in the brand ♪ 

629
00:25:49,264 --> 00:25:56,131
 ♪ in America's Heartland 
 living close, ♪ 

630
00:25:56,131 --> 00:25:59,231
 ♪ close to the land. ♪ 

631
00:25:59,231 --> 00:26:07,198
 America's Heartland 
is made possible by... 

632
00:26:07,198 --> 00:26:09,698
Who grows our economy? 

633
00:26:09,698 --> 00:26:11,598
Who ships 
nearly 100 billion dollars 

634
00:26:11,598 --> 00:26:15,464
of crops and products 
to many nations? 

635
00:26:15,464 --> 00:26:18,264
Who provides 
more than 24 million jobs 

636
00:26:18,264 --> 00:26:20,198
here at home? 

637
00:26:20,198 --> 00:26:21,298
Who? 

638
00:26:21,298 --> 00:26:28,331
America's farm families 
brought to you on behalf 

639
00:26:28,331 --> 00:26:32,731
of America's farmers 
by Monsanto . 

640
00:26:32,731 --> 00:26:35,098
....and by the American Farm 
 Bureau Federation 

641
00:26:35,098 --> 00:26:39,531
- the voice of agriculture. 

642
00:26:39,531 --> 00:26:43,331
♪