1
00:00:00,633 --> 00:00:01,833
Hi, I'm Rob Stewart.

2
00:00:01,933 --> 00:00:03,966
Coming up, everything 
you ever wanted to know

3
00:00:04,066 --> 00:00:07,633
about a versatile crop that 
touches your life, every day.

4
00:00:07,733 --> 00:00:09,933
We're talking about a crop 
that impacts something

5
00:00:10,033 --> 00:00:13,933
you're wearing, carrying, 
maybe even cooking.

6
00:00:14,033 --> 00:00:16,266
It's all about cotton!

7
00:00:16,366 --> 00:00:17,366
We'll take you down South

8
00:00:17,466 --> 00:00:20,266
where cotton is king 
for some farmers.

9
00:00:20,366 --> 00:00:21,600
And you may be surprised

10
00:00:21,700 --> 00:00:24,100
at the hard work that 
goes into the harvest.

11
00:00:24,200 --> 00:00:25,566
And we'll travel 
to North Carolina

12
00:00:25,666 --> 00:00:28,366
where cotton goes 
from fiber to fabric.

13
00:00:28,466 --> 00:00:30,800
And what's the 
connection between cotton,

14
00:00:30,900 --> 00:00:33,166
catfish and chicken?

15
00:00:33,266 --> 00:00:34,100
We'll take you to Texas

16
00:00:34,200 --> 00:00:36,433
where one chef says 
without cotton,

17
00:00:36,533 --> 00:00:39,600
dinner at his restaurant 
just wouldn't be the same.

18
00:00:39,700 --> 00:00:42,266
It's all coming up on 
America's Heartland.

19
00:00:42,366 --> 00:00:45,633
♪♪♪

20
00:00:45,733 --> 00:00:49,166
Narr: America's Heartland is 
made possible by...

21
00:00:49,266 --> 00:00:51,900
CropLife America. 
And it's member companies

22
00:00:52,000 --> 00:00:54,766
and associations in the 
crop protection industry

23
00:00:54,866 --> 00:00:59,533
including:

24
00:01:01,033 --> 00:01:03,700
Farm Credit - 
financing agriculture

25
00:01:03,800 --> 00:01:05,966
and rural America since 1916.

26
00:01:06,066 --> 00:01:07,866
Farm Credit is 
cooperatively owned

27
00:01:07,966 --> 00:01:09,666
by America's farmers 
and ranchers.

28
00:01:09,766 --> 00:01:14,466
Learn more at 
farmcredit.com.

29
00:01:14,566 --> 00:01:17,166
The Fund for 
Agriculture Education -

30
00:01:17,266 --> 00:01:19,266
A fund created by KVIE 
to support

31
00:01:19,366 --> 00:01:21,466
America's Heartland 
programming.

32
00:01:21,566 --> 00:01:25,600
Contributors include 
the following:

33
00:01:26,133 --> 00:01:32,700
♪♪♪ You can see it in the eyes 
of every woman and man ♪♪♪

34
00:01:32,800 --> 00:01:38,766
♪♪♪ In America's Heartland, 
livin' close to the land ♪♪♪

35
00:01:38,866 --> 00:01:41,733
♪♪♪ There's a love 
for the country ♪♪♪

36
00:01:41,833 --> 00:01:44,700
♪♪♪ And a pride 
in the brand ♪♪♪

37
00:01:44,800 --> 00:01:47,700
♪♪♪ In America's Heartland ♪♪♪

38
00:01:47,800 --> 00:01:53,066
♪♪♪ Livin' close... 
close to the land ♪♪♪

39
00:01:53,166 --> 00:02:02,066
♪♪♪

40
00:02:02,166 --> 00:02:05,033
Rob: There's no denying 
that cotton is important

41
00:02:05,133 --> 00:02:08,466
in all of our lives- 
just look in your closet.

42
00:02:08,566 --> 00:02:09,333
It's one of the most

43
00:02:09,433 --> 00:02:12,066
versatile fabrics 
in the world.

44
00:02:12,166 --> 00:02:14,733
Cotton production, 
processing, and sales

45
00:02:14,833 --> 00:02:17,600
generate more than a 
hundred billion dollars

46
00:02:17,700 --> 00:02:19,866
each year to 
the U.S. economy.

47
00:02:19,966 --> 00:02:22,000
Sarah Gardner says 
it all starts

48
00:02:22,100 --> 00:02:24,133
with the crop in the field.

49
00:02:25,466 --> 00:02:27,833
Sarah: Come late summer across 
much of the Southeast,

50
00:02:27,933 --> 00:02:30,300
you'll find cotton farmers 
taking to the fields to

51
00:02:30,400 --> 00:02:34,333
bring in their crops of 
fluffy white cotton.

52
00:02:34,433 --> 00:02:35,966
And here on 
Jay Hardwick's farm

53
00:02:36,066 --> 00:02:38,666
near Newellton, Louisiana, 
cotton production is

54
00:02:38,766 --> 00:02:41,566
all about growing more 
while using less.

55
00:02:41,666 --> 00:02:43,333
Jay: We've made tremendous 
progress over the years

56
00:02:43,433 --> 00:02:44,933
in terms of harvesting 
efficiencies

57
00:02:45,033 --> 00:02:46,800
and our approach to it.

58
00:02:46,900 --> 00:02:48,966
Sarah: Jay will rotate 
multiple crops on more

59
00:02:49,066 --> 00:02:50,933
than 7 thousand acres.

60
00:02:51,033 --> 00:02:53,533
That crop rotation 
is important in

61
00:02:53,633 --> 00:02:56,933
marshalling equipment and 
human resources utilizing

62
00:02:57,033 --> 00:03:00,533
science and technology 
to maximize efficiency.

63
00:03:00,633 --> 00:03:02,466
Jay: The technology that's 
going into crops to

64
00:03:02,566 --> 00:03:04,300
make them insect resistant.

65
00:03:04,400 --> 00:03:07,000
This is a huge opportunity 
for agriculture because

66
00:03:07,100 --> 00:03:10,266
up to this point we've 
had to use a tremendous

67
00:03:10,366 --> 00:03:13,366
amount of pesticides 
to grow these crops.

68
00:03:13,466 --> 00:03:16,866
But now cotton is being grown 
with far less pesticides,

69
00:03:16,966 --> 00:03:21,233
which should be comforting 
to many, many people.

70
00:03:21,333 --> 00:03:23,900
Sarah: In the 1920s and 
'30s, Boll Weevils

71
00:03:24,000 --> 00:03:27,266
exacted a heavy toll on 
America's cotton crops.

72
00:03:27,366 --> 00:03:29,100
These days new pesticides

73
00:03:29,200 --> 00:03:31,500
and other eradication 
programs have gone

74
00:03:31,600 --> 00:03:34,900
a long way in controlling 
that insect population.

75
00:03:35,000 --> 00:03:37,100
The cotton planting to 
harvest cycle here

76
00:03:37,200 --> 00:03:40,300
on the Hardwick farm 
takes about 150 days.

77
00:03:40,400 --> 00:03:43,166
As part of the process, 
Jay decides when to spray

78
00:03:43,266 --> 00:03:46,666
his plants with defoliant, 
forcing the leaves to drop,

79
00:03:46,766 --> 00:03:49,866
and making his cotton 
easier to harvest.

80
00:03:49,966 --> 00:03:52,933
Jay: What we're trying to do is 
allow the cotton to open to

81
00:03:53,033 --> 00:03:56,633
where it's 60% of the bolls, 
this is the fruit of the-

82
00:03:56,733 --> 00:03:59,366
of the cotton plant, 
when that boll opens up

83
00:03:59,466 --> 00:04:05,100
and is a cotton like this 
that's ready to be picked.

84
00:04:05,200 --> 00:04:08,233
We try to create a harvest 
efficiency by opening up

85
00:04:08,333 --> 00:04:10,566
all the bolls so we 
can pick at one time.

86
00:04:10,666 --> 00:04:12,300
Sarah: Okay and how do you 
go about applying

87
00:04:12,400 --> 00:04:13,600
the chemical to the field?

88
00:04:13,700 --> 00:04:16,366
Jay: We use what are called a 
ground rig, it's a tractor

89
00:04:16,466 --> 00:04:20,833
with a spray boom on it and 
it's a self-contained cab

90
00:04:20,933 --> 00:04:22,833
the operator is in 
a closed environment,

91
00:04:22,933 --> 00:04:24,900
so he doesn't come in contact 
with any of the materials

92
00:04:25,000 --> 00:04:27,433
that we spray on the farm so 
it's a very clean operation.

93
00:04:27,533 --> 00:04:29,900
♪♪♪

94
00:04:30,000 --> 00:04:32,866
Sarah: Jay, his family and 
crew utilize technology

95
00:04:32,966 --> 00:04:34,700
in bringing in their harvest.

96
00:04:34,800 --> 00:04:37,633
Coordinating information 
from that variety of sources

97
00:04:37,733 --> 00:04:41,533
means a more efficient use 
of machinery and field time.

98
00:04:41,633 --> 00:04:43,033
Jay: Well the adoption of 
new technologies

99
00:04:43,133 --> 00:04:46,800
like GPS equipment, 
satellite systems,

100
00:04:46,900 --> 00:04:49,966
computer-based technology 
and software, you know,

101
00:04:50,066 --> 00:04:51,466
the allure of it is 
just so impressive,

102
00:04:51,566 --> 00:04:53,400
it's almost as if 
you adopt this,

103
00:04:53,500 --> 00:04:56,033
you will have increased 
opportunities.

104
00:04:56,133 --> 00:04:57,866
♪♪♪

105
00:04:57,966 --> 00:04:59,433
Sarah: Even with technology,

106
00:04:59,533 --> 00:05:02,466
a cotton harvest means 
long hours in the fields...

107
00:05:02,566 --> 00:05:04,233
using specialized equipment

108
00:05:04,333 --> 00:05:06,566
to handle the picking 
and transport.

109
00:05:06,666 --> 00:05:09,133
Jay: The front of the 
picker are spindles

110
00:05:09,233 --> 00:05:11,200
and they're pointed 
kind of like my fingers

111
00:05:11,300 --> 00:05:12,800
and they have 
little notches on them

112
00:05:12,900 --> 00:05:14,800
and those notches 
are rotating,

113
00:05:14,900 --> 00:05:17,600
and as they're rotating 
around on a drum

114
00:05:17,700 --> 00:05:20,933
they're feeding the 
cotton through that drum.

115
00:05:21,033 --> 00:05:22,100
And then we have a tractor

116
00:05:22,200 --> 00:05:24,033
that's tied to what 
we call a boll buggy,

117
00:05:24,133 --> 00:05:26,766
a big basket on wheels that 
comes through the field,

118
00:05:26,866 --> 00:05:29,066
comes up alongside 
that cotton picker

119
00:05:29,166 --> 00:05:31,833
and then he waits and they 
mechanically operate that

120
00:05:31,933 --> 00:05:34,233
and dump it into 
that big basket.

121
00:05:34,333 --> 00:05:36,633
♪♪♪

122
00:05:36,733 --> 00:05:38,766
Sarah: A hydraulic cylinder 
compresses the cotton

123
00:05:38,866 --> 00:05:41,100
until it's tight enough 
to hold its shape.

124
00:05:41,200 --> 00:05:44,400
♪♪♪

125
00:05:44,500 --> 00:05:48,000
From the field, cotton will 
be processed at a cotton gin.

126
00:05:48,100 --> 00:05:50,300
The large modules will 
be fed into machines

127
00:05:50,400 --> 00:05:53,000
that clean and separate 
the plant material.

128
00:05:53,100 --> 00:05:54,400
Combing devices pull the

129
00:05:54,500 --> 00:05:56,866
fluffy white fibers 
from the plant and

130
00:05:56,966 --> 00:05:59,600
the seeds are collected for 
later use in other products.

131
00:06:01,566 --> 00:06:04,733
Most of jay's crop residue 
remains on the land:

132
00:06:04,833 --> 00:06:07,166
that "no-till approach" 
provides organic matter

133
00:06:07,266 --> 00:06:11,400
that reduces erosion and 
improves water retention.

134
00:06:11,500 --> 00:06:12,900
Marshall: I think they say 
it takes 100 years

135
00:06:13,000 --> 00:06:14,833
to make one inch of topsoil

136
00:06:14,933 --> 00:06:17,600
so you have to be a good 
steward to the land too,

137
00:06:17,700 --> 00:06:22,233
unless you don't plan on 
farming here for very long.

138
00:06:22,333 --> 00:06:24,600
Sarah: And Jay is quick to point 
out that improvements

139
00:06:24,700 --> 00:06:27,266
in plant varieties as 
well as new techniques

140
00:06:27,366 --> 00:06:30,100
for fertilization and 
pest management have given

141
00:06:30,200 --> 00:06:32,366
farmers a chance 
to produce more while

142
00:06:32,466 --> 00:06:35,333
leaving a smaller 
footprint on their land.

143
00:06:35,433 --> 00:06:37,233
Jay: There's not a whole lot of 
land left so we gotta do

144
00:06:37,333 --> 00:06:39,766
a much better job with the 
land that's available.

145
00:06:39,866 --> 00:06:43,766
It's our responsibility to 
preserve it, protect it,

146
00:06:43,866 --> 00:06:46,300
but also make it as 
efficient as possible

147
00:06:46,400 --> 00:06:48,333
knowing that the 
next generation;

148
00:06:48,433 --> 00:06:49,800
we want to turn it 
over to them

149
00:06:49,900 --> 00:06:51,166
so that they have 
the opportunity

150
00:06:51,266 --> 00:06:53,633
not only to provide food 
and fiber for their time

151
00:06:53,733 --> 00:06:55,600
but also to pass it 
onto their children.

152
00:06:55,700 --> 00:06:58,566
♪♪♪

153
00:06:58,666 --> 00:07:00,033
Narr: Cotton production in 
the United States

154
00:07:00,133 --> 00:07:02,333
began with the 
colonists in Virginia.

155
00:07:02,433 --> 00:07:04,966
It then spread south 
and west to Texas.

156
00:07:05,066 --> 00:07:07,000
When farmers began 
irrigating crops,

157
00:07:07,100 --> 00:07:10,133
cotton production expanded 
to Arizona and California.

158
00:07:10,233 --> 00:07:11,366
[sound of water dripping]

159
00:07:11,466 --> 00:07:14,966
Rob: So you've brought in the 
cotton crop- what's next?

160
00:07:15,066 --> 00:07:16,466
Well, most of us 
already know that

161
00:07:16,566 --> 00:07:19,100
the majority of cotton 
gets made into cloth...

162
00:07:19,200 --> 00:07:21,800
maybe for that skirt or 
dress shirt in your closet.

163
00:07:21,900 --> 00:07:24,366
But what happens after 
those big bales

164
00:07:24,466 --> 00:07:27,200
come in from the field? 
Well, our Jason Shoultz says

165
00:07:27,300 --> 00:07:31,466
[kitten meows] 
before you make clothes, 
you have to make yarn.

166
00:07:31,566 --> 00:07:34,733
Jason: Think about it. 
T-Shirts, towels, all those

167
00:07:34,833 --> 00:07:38,000
white socks you own, 
your favorite pair of jeans.

168
00:07:38,100 --> 00:07:39,633
Right now you're 
probably wearing

169
00:07:39,733 --> 00:07:41,833
something made from cotton.

170
00:07:41,933 --> 00:07:44,666
Anderson: Well this company 
was started in 1916

171
00:07:44,766 --> 00:07:48,900
and it started up 
as a thread company

172
00:07:49,000 --> 00:07:53,433
and then in World War II, 
it converted to yarn

173
00:07:53,533 --> 00:07:56,033
to make gabardine pants 
for the military.

174
00:07:56,133 --> 00:07:58,666
Jason: Anderson Warlick is 
the president and CEO

175
00:07:58,766 --> 00:08:01,266
of North Carolina's 
Parkdale Mills.

176
00:08:01,366 --> 00:08:04,666
He's seen his company grow 
from one plant in 1961-

177
00:08:04,766 --> 00:08:07,066
to 34 plants today.

178
00:08:07,166 --> 00:08:10,500
Anderson: Our company today is 
gonna produce anywhere from

179
00:08:10,600 --> 00:08:16,066
900 million to a billion 
pounds of yarn per year.

180
00:08:16,166 --> 00:08:17,400
Jason: This plant in 
Mineral Springs

181
00:08:17,500 --> 00:08:20,166
spins customized yarn 
for printable t-shirts.

182
00:08:20,266 --> 00:08:22,366
All of the cotton that 
comes through these doors

183
00:08:22,466 --> 00:08:24,700
is selected for 
specific characteristics

184
00:08:24,800 --> 00:08:27,800
like strength, 
uniformity and color.

185
00:08:27,900 --> 00:08:31,466
Anderson: These bales are 
500 pounds per bale

186
00:08:31,566 --> 00:08:33,900
and what we do is 
we take this bale

187
00:08:34,000 --> 00:08:36,633
and we take the cover off 
and we take the straps off.

188
00:08:36,733 --> 00:08:37,733
Jason: The bales are lined up

189
00:08:37,833 --> 00:08:40,466
under an automated feeder 
that skims the tops-

190
00:08:40,566 --> 00:08:43,833
removing small tufts 
of cotton as it goes.

191
00:08:43,933 --> 00:08:45,500
Anderson: What we're doing is 
we're taking off of

192
00:08:45,600 --> 00:08:48,366
80 to 100 different bales,

193
00:08:48,466 --> 00:08:51,400
so we're trying to 
blend out the variability

194
00:08:51,500 --> 00:08:54,500
that is inherent in 
any bale of cotton.

195
00:08:54,600 --> 00:08:56,800
So by taking it 
off of 80 to 100

196
00:08:56,900 --> 00:08:59,200
that we know the 
characteristics of,

197
00:08:59,300 --> 00:09:04,233
we get a more 
consistent blend.

198
00:09:04,333 --> 00:09:06,433
Jason: The tufts are delivered 
to a machine that cleans

199
00:09:06,533 --> 00:09:09,533
and blends the cotton 
into a homogenous mixture.

200
00:09:09,633 --> 00:09:12,133
From there, the rotating 
cylinder will "comb"

201
00:09:12,233 --> 00:09:15,433
or "card" the tufts into 
individual fibers.

202
00:09:15,533 --> 00:09:17,433
Anderson: What we're delivering 
out the front are

203
00:09:17,533 --> 00:09:19,233
individual fibers 
that are rope-

204
00:09:19,333 --> 00:09:21,666
in a ropelike structure 
that we call sliver.

205
00:09:21,766 --> 00:09:24,466
Jason: Next, 6 strands are 
combined into one

206
00:09:24,566 --> 00:09:25,833
in the drawing machine.

207
00:09:25,933 --> 00:09:28,233
Anderson: And what a drawing 
process is intended to do

208
00:09:28,333 --> 00:09:31,033
is parallel the fibers.

209
00:09:31,133 --> 00:09:33,266
Get them from being 
individual fibers

210
00:09:33,366 --> 00:09:37,133
to aligning them... 
side-by-side.

211
00:09:37,233 --> 00:09:38,633
Jason: There's one 
last step before

212
00:09:38,733 --> 00:09:41,500
individual cotton 
strands become yarn:

213
00:09:41,600 --> 00:09:44,833
they will be twisted together 
for strength and stability.

214
00:09:44,933 --> 00:09:47,333
Anderson: Once we get 'em 
parallel together,

215
00:09:47,433 --> 00:09:51,166
that machine uses a 
rotor to spin the yarn

216
00:09:51,266 --> 00:09:54,933
and what we do is we put 
those individual fibers

217
00:09:55,033 --> 00:09:59,766
in that rotor and add twist 
and we can make a yarn.

218
00:09:59,866 --> 00:10:02,966
Jason: This machine then spins 
and winds the yarn onto cones,

219
00:10:03,066 --> 00:10:06,366
wrapping it at more than 
120 revolutions a minute.

220
00:10:06,466 --> 00:10:07,766
Anderson: It is forming a yarn

221
00:10:07,866 --> 00:10:10,200
and the easiest way for me 
to describe this to you

222
00:10:10,300 --> 00:10:12,233
if you're not familiar 
with a machine like this,

223
00:10:12,333 --> 00:10:15,500
it's like throwing something 
onto the end of a tornado.

224
00:10:15,600 --> 00:10:17,933
And what we're throwing 
onto the end of a tornado

225
00:10:18,033 --> 00:10:20,033
is not a trailer or 
busses or things,

226
00:10:20,133 --> 00:10:22,266
but it's individual fiber.

227
00:10:22,366 --> 00:10:24,733
Jason: Cotton yarn which will 
then be packed, wrapped

228
00:10:24,833 --> 00:10:27,500
and shipped to a company 
that uses the material

229
00:10:27,600 --> 00:10:30,166
to knit or weave 
into t-shirts.

230
00:10:31,366 --> 00:10:33,933
But cotton goes into much 
more than just clothes.

231
00:10:34,033 --> 00:10:36,466
In 2007, the company 
acquired a firm

232
00:10:36,566 --> 00:10:40,633
making cotton-based 
consumer products.

233
00:10:40,733 --> 00:10:44,300
Anderson: Other uses in our 
company would be cotton balls.

234
00:10:44,400 --> 00:10:47,866
We take the by-product waste 
that we take out of the yarn

235
00:10:47,966 --> 00:10:50,033
and we bleach it and 
we make a cotton ball,

236
00:10:50,133 --> 00:10:53,133
a cotton swab, 
or a make-up pad.

237
00:10:53,233 --> 00:10:55,633
Jason: The U.S. Cotton Plant in 
Charlotte, North Carolina

238
00:10:55,733 --> 00:11:00,233
recycles and re-uses cotton 
that didn't make it into yarn

239
00:11:00,333 --> 00:11:02,633
The production techniques 
release cotton's

240
00:11:02,733 --> 00:11:05,233
natural softness in 
items most of us

241
00:11:05,333 --> 00:11:07,600
find in our bathrooms 
or medicine chests.

242
00:11:07,700 --> 00:11:10,800
Anderson: We are the largest 
user in this country of cotton

243
00:11:10,900 --> 00:11:14,433
so it's very, very important 
that farmers are growing

244
00:11:14,533 --> 00:11:17,266
plenty of it so that we 
have a lot to choose from

245
00:11:17,366 --> 00:11:19,500
but its also important 
that we work together,

246
00:11:19,600 --> 00:11:22,500
work together to improve 
production practices,

247
00:11:22,600 --> 00:11:24,466
work together to 
improve quality,

248
00:11:24,566 --> 00:11:27,066
look at different 
varieties of cotton.

249
00:11:27,166 --> 00:11:29,366
Jason: The mills here use a 
significant portion

250
00:11:29,466 --> 00:11:32,333
of all the cotton grown 
in the United States.

251
00:11:32,433 --> 00:11:34,266
And their additional 
production facilities

252
00:11:34,366 --> 00:11:36,966
in Latin America 
add to the supply...

253
00:11:37,066 --> 00:11:39,833
of products sold 
at home and abroad.

254
00:11:39,933 --> 00:11:40,766
Anderson: I think cotton is a

255
00:11:40,866 --> 00:11:42,966
very important product 
for the world.

256
00:11:43,066 --> 00:11:45,600
Cotton employs a lot folks,

257
00:11:45,700 --> 00:11:48,033
gives a lot of people a 
lot of great opportunities,

258
00:11:48,133 --> 00:11:50,866
and it's a wonderful 
product for the consumer.

259
00:11:50,966 --> 00:11:53,700
♪♪♪

260
00:11:53,800 --> 00:11:55,433
Narr: We think about 
blue jeans as a

261
00:11:55,533 --> 00:11:58,500
totally American invention, 
but the cotton material

262
00:11:58,600 --> 00:12:02,566
they're made from, denim, 
was first created in France.

263
00:12:02,666 --> 00:12:03,633
Brought to this country,

264
00:12:03,733 --> 00:12:05,933
it was made into work 
pants by Levi Strauss.

265
00:12:06,033 --> 00:12:10,100
♪♪♪

266
00:12:10,200 --> 00:12:12,866
Rob: Alright, let's spin off, 
no pun intended,

267
00:12:12,966 --> 00:12:15,266
in a couple of directions 
that take cotton

268
00:12:15,366 --> 00:12:18,000
far from the world of 
clothing or blue jeans.

269
00:12:18,100 --> 00:12:20,966
A cotton gin will 
separate the seeds

270
00:12:21,066 --> 00:12:22,500
from the cotton fiber.

271
00:12:22,600 --> 00:12:25,566
While the fiber is making 
its way into clothing,

272
00:12:25,666 --> 00:12:29,966
those cotton seeds are taking 
a very different direction.

273
00:12:30,066 --> 00:12:33,800
Welcome to the Lone Star 
State, where cotton is king.

274
00:12:33,900 --> 00:12:35,400
Texas produces more cotton

275
00:12:35,500 --> 00:12:37,500
than any other state 
in the nation.

276
00:12:37,600 --> 00:12:40,266
And here at PYCO 
Industries in Lubbock,

277
00:12:40,366 --> 00:12:43,966
cottonseed is the primary 
focus of their business.

278
00:12:44,066 --> 00:12:47,200
Robert: For years they had 
cottonseed as a waste product

279
00:12:47,300 --> 00:12:50,533
There was a time when- 
when it was given away

280
00:12:50,633 --> 00:12:53,233
and people didn't 
need it for anything

281
00:12:53,333 --> 00:12:55,366
'til they figured out 
that it had the oil in it.

282
00:12:55,466 --> 00:12:57,600
[sound of machinery]

283
00:12:57,700 --> 00:12:59,600
Rob: It can easily be 
said that PYCO is

284
00:12:59,700 --> 00:13:02,800
"squeezing out a profit" 
from cottonseed.

285
00:13:02,900 --> 00:13:06,900
This Texas firm is owned by 
sixty cotton gin cooperatives

286
00:13:07,000 --> 00:13:09,300
and specializes in a 
range of seed offerings

287
00:13:09,400 --> 00:13:12,433
made from that 
one time waste product.

288
00:13:12,533 --> 00:13:16,266
Ronnie: Right now, our oil on 
the crushed products

289
00:13:16,366 --> 00:13:19,033
carries about 53 percent 
of our sales dollars.

290
00:13:19,133 --> 00:13:20,100
Robert: Out of a ton of 
cottonseed

291
00:13:20,200 --> 00:13:22,600
you make about 
320 pounds of oil.

292
00:13:22,700 --> 00:13:27,600
And so, we will crank out...

293
00:13:27,700 --> 00:13:30,133
we make about 
720,000 pounds a day.

294
00:13:30,233 --> 00:13:32,700
[metal lever squeaks]

295
00:13:32,800 --> 00:13:35,433
Rob: Almost around the clock, 
dozens of big rigs

296
00:13:35,533 --> 00:13:39,566
deliver loads of 
cottonseed from the gins.

297
00:13:39,666 --> 00:13:43,733
First stop... machines that 
clean debris from the seed.

298
00:13:43,833 --> 00:13:47,000
Doug: When we clean it we 
remove basically everything,

299
00:13:47,100 --> 00:13:49,700
all the foreign matter with 
the exception of the seed.

300
00:13:49,800 --> 00:13:53,800
Sticks, rocks, metal, burrs.

301
00:13:53,900 --> 00:13:59,000
Anything that's come into the 
plant that's not the seed.

302
00:13:59,100 --> 00:14:01,133
Rob: The seed then heads 
to stripping machines

303
00:14:01,233 --> 00:14:02,933
called "de-linters".

304
00:14:03,033 --> 00:14:04,533
They remove the tiny fibers

305
00:14:04,633 --> 00:14:08,300
of leftover lint 
found on the seed.

306
00:14:08,400 --> 00:14:11,733
That collected "lint" ends 
up being used in everything

307
00:14:11,833 --> 00:14:14,900
from mattress stuffing 
to food products.

308
00:14:15,000 --> 00:14:18,066
Robert: And they're used in 
differing industries

309
00:14:18,166 --> 00:14:23,533
from papers to currency and 
also made into cellulose,

310
00:14:23,633 --> 00:14:25,966
which is used in plastics,

311
00:14:26,066 --> 00:14:28,766
TV screens, 
different things like that.

312
00:14:28,866 --> 00:14:31,866
Rob: By now the seeds look 
like just what they are...

313
00:14:31,966 --> 00:14:34,133
black hulled cotton seeds.

314
00:14:34,233 --> 00:14:35,900
So... next step?

315
00:14:36,000 --> 00:14:39,500
These machines crack open 
and separate the hull

316
00:14:39,600 --> 00:14:41,433
from the "meat" of the seed.

317
00:14:41,533 --> 00:14:43,566
Robert: Hulls are used in the 
cattle feeding business.

318
00:14:43,666 --> 00:14:46,300
It's a roughage, they use 
that in the feed yard.

319
00:14:46,400 --> 00:14:47,766
Rob: The remaining 
"heart" of the seed

320
00:14:47,866 --> 00:14:51,633
is smashed into flakes...

321
00:14:51,733 --> 00:14:53,766
...heated and 
pressure treated

322
00:14:53,866 --> 00:14:58,066
into oily pellets 
called collets.

323
00:14:58,166 --> 00:15:00,100
Those pellets pass 
through a machine

324
00:15:00,200 --> 00:15:03,366
which finally separates 
the oil from the meal.

325
00:15:03,466 --> 00:15:06,333
Robert: We'll make about 900 
pounds of cottonseed meal

326
00:15:06,433 --> 00:15:07,566
out of a ton of seed.

327
00:15:07,666 --> 00:15:09,900
And that's for cattle feed.

328
00:15:10,000 --> 00:15:14,100
It's a great protein... 
41 percent protein.

329
00:15:14,200 --> 00:15:15,333
Rob: As for the oil.

330
00:15:15,433 --> 00:15:18,066
Shipped by rail, it goes 
through one more process

331
00:15:18,166 --> 00:15:20,300
before being sold 
for consumer use

332
00:15:20,400 --> 00:15:24,133
in everything from 
salad oil to frying fats.

333
00:15:24,233 --> 00:15:27,000
Ronnie: We have a market place 
that goes pretty much

334
00:15:27,100 --> 00:15:29,266
East Coast to West Coast.

335
00:15:29,366 --> 00:15:31,800
We have some potato chippers 
that are on the East Coast

336
00:15:31,900 --> 00:15:34,500
that use quite a bit of 
oil in making potato chips.

337
00:15:34,600 --> 00:15:39,066
And the Bay Area likes it for 
the wok frying and so forth

338
00:15:39,166 --> 00:15:41,533
because of the attributes 
that our oil has.

339
00:15:41,633 --> 00:15:44,166
Robert: Cottonseed is 
your daily life.

340
00:15:44,266 --> 00:15:45,733
And that's kind of 
what we look at.

341
00:15:45,833 --> 00:15:48,066
It's in everything 
that we do.

342
00:15:48,166 --> 00:15:51,033
♪♪♪

343
00:15:51,133 --> 00:15:52,400
Narr: An average cotton fiber

344
00:15:52,500 --> 00:15:54,466
is slightly more 
than one inch long.

345
00:15:54,566 --> 00:15:56,900
That fiber is 
a single cell...

346
00:15:57,000 --> 00:15:59,500
one of the largest cells 
found in the plant kingdom.

347
00:15:59,600 --> 00:16:01,600
One other fact- 
cotton can absorb more

348
00:16:01,700 --> 00:16:03,533
than 20 times its 
weight in water.

349
00:16:04,900 --> 00:16:07,966
Rob: Cotton is grown across 
the country from Alabama to

350
00:16:08,066 --> 00:16:11,866
California and it's a crop 
with a long growing season.

351
00:16:11,966 --> 00:16:14,133
Planting in Texas can 
begin in early spring,

352
00:16:14,233 --> 00:16:16,500
but cotton may not be 
planted until June in

353
00:16:16,600 --> 00:16:18,200
other parts of the country.

354
00:16:18,300 --> 00:16:20,633
Sarah Gardner says, 
cotton farmers aside,

355
00:16:20,733 --> 00:16:24,400
some other folks are busy 
with the crop year round.

356
00:16:24,500 --> 00:16:27,133
Sarah: Cotton and cows 
seem an unlikely pairing

357
00:16:27,233 --> 00:16:28,866
when it comes to agriculture,

358
00:16:28,966 --> 00:16:31,066
but here on the 
Kleinpeter Dairy Farm

359
00:16:31,166 --> 00:16:32,833
in South Central Louisiana,

360
00:16:32,933 --> 00:16:35,466
cotton has become an 
essential ingredient in the

361
00:16:35,566 --> 00:16:38,533
production of the farm's 
milk and other products.

362
00:16:38,633 --> 00:16:41,700
A century back, Jeff 
Kleinpeter's ancestors

363
00:16:41,800 --> 00:16:43,966
raised cotton 
on this very land-

364
00:16:44,066 --> 00:16:47,466
pulling the fibers from the 
plant in their own cotton gin

365
00:16:47,566 --> 00:16:48,733
and then looking for a way

366
00:16:48,833 --> 00:16:51,433
to use the leftover 
seeds and hulls.

367
00:16:51,533 --> 00:16:52,700
Jeff, it was your 
great-grandfather

368
00:16:52,800 --> 00:16:55,066
who started feeding cattle 
cottonseed, isn't that right?

369
00:16:55,166 --> 00:16:59,066
Jeff: That's correct. 
He hated to waste anything.

370
00:16:59,166 --> 00:17:03,000
We had a steam-powered 
cotton gin in Louisiana and

371
00:17:03,100 --> 00:17:06,600
the waste product was the 
cottonseed and he was told

372
00:17:06,700 --> 00:17:09,766
by a LSU professor that 
if we fed that to cows,

373
00:17:09,866 --> 00:17:11,733
we'd have the best 
milk in the world.

374
00:17:11,833 --> 00:17:13,533
That was in 1910.

375
00:17:13,633 --> 00:17:14,966
Sarah: Today, a large portion

376
00:17:15,066 --> 00:17:17,233
of all the cottonseed 
produced in the U.S.

377
00:17:17,333 --> 00:17:20,666
is added to the feed mix 
of cattle and dairy cows.

378
00:17:20,766 --> 00:17:23,766
The makeup of the meal, 
seeds and hulls adds

379
00:17:23,866 --> 00:17:27,066
digestible protein and 
fiber to their diets.

380
00:17:27,166 --> 00:17:29,166
Now when I look at the feed down 
here on the ground,

381
00:17:29,266 --> 00:17:31,900
I can't see cottonseed 
but it's in there.

382
00:17:32,000 --> 00:17:33,466
It's a mix, right?

383
00:17:33,566 --> 00:17:34,500
Jeff: It's in there.

384
00:17:34,600 --> 00:17:37,866
It's mixed up with- 
with the feed itself.

385
00:17:37,966 --> 00:17:40,600
That's an actual cottonseed,

386
00:17:40,700 --> 00:17:44,366
just like the end of 
a Q-tip and we fix it-

387
00:17:44,466 --> 00:17:46,200
dip it in there and 
mix it in there

388
00:17:46,300 --> 00:17:48,366
and fix it up for these 
girls and the higher a

389
00:17:48,466 --> 00:17:50,500
protein diet we put them on,

390
00:17:50,600 --> 00:17:53,333
the higher the fat 
content on the milk

391
00:17:53,433 --> 00:17:55,166
and the better the quality 
of the milk will be

392
00:17:55,266 --> 00:17:56,966
for taste and texture

393
00:17:57,066 --> 00:18:00,766
so we've been feeding it to 
our cows ever since 1910.

394
00:18:00,866 --> 00:18:01,800
Sarah: While the Kleinpeters

395
00:18:01,900 --> 00:18:04,300
get their cottonseed 
from outside sources,

396
00:18:04,400 --> 00:18:06,866
they grow other ingredients 
like rye grass

397
00:18:06,966 --> 00:18:08,700
right on the property.

398
00:18:08,800 --> 00:18:10,766
Jeff: We're mixing seven 
different ingredients for

399
00:18:10,866 --> 00:18:14,533
these cows so we really have 
to give them a balanced diet,

400
00:18:14,633 --> 00:18:16,733
not only to get 
great milk production

401
00:18:16,833 --> 00:18:19,466
but we need to take care 
of this animal as well,

402
00:18:19,566 --> 00:18:22,500
keep her healthy for as 
long as we can keep her

403
00:18:22,600 --> 00:18:25,200
because she's an asset 
to our family business.

404
00:18:25,300 --> 00:18:27,300
Sarah: There's another approach 
to dairy production here

405
00:18:27,400 --> 00:18:29,533
that most of us 
never think about.

406
00:18:29,633 --> 00:18:32,800
The farm's 700 cows 
get milked in a parlor

407
00:18:32,900 --> 00:18:35,366
where quiet is essential.

408
00:18:35,466 --> 00:18:36,700
Jeff: Quiet in the 
milking parlor

409
00:18:36,800 --> 00:18:39,333
means a cow is 
gonna be relaxed,

410
00:18:39,433 --> 00:18:41,266
she's gonna let 
down more milk,

411
00:18:41,366 --> 00:18:42,966
she's gonna milk out better,

412
00:18:43,066 --> 00:18:45,400
she's gonna give better 
quality milk for us

413
00:18:45,500 --> 00:18:47,300
and we believe that's 
the right thing to do,

414
00:18:47,400 --> 00:18:50,266
not only for the cow but 
for our customers as well.

415
00:18:50,366 --> 00:18:52,466
♪♪♪

416
00:18:52,566 --> 00:18:53,600
Sarah: In addition to the milk,

417
00:18:53,700 --> 00:18:55,933
cream and other 
fluid dairy products,

418
00:18:56,033 --> 00:18:57,900
the Kleinpeters have 
added ice cream

419
00:18:58,000 --> 00:18:59,766
to their production 
line in a bid to

420
00:18:59,866 --> 00:19:03,333
expand their operation 
outside the immediate area.

421
00:19:03,433 --> 00:19:05,600
Jeff: Well, we ship our milk and 
dairy products and ice cream

422
00:19:05,700 --> 00:19:07,700
to all of Louisiana and

423
00:19:07,800 --> 00:19:09,833
part of the Gulf coast 
of Mississippi

424
00:19:09,933 --> 00:19:13,000
and we're looking into 
Texas at this point in time

425
00:19:13,100 --> 00:19:15,966
so during the recession, 
for our company to be growing

426
00:19:16,066 --> 00:19:17,933
for me is a special thing.

427
00:19:18,033 --> 00:19:20,900
Sarah: And while the future is 
on the family's radar screen,

428
00:19:21,000 --> 00:19:23,633
Jeff admits that the efforts 
of those in the past

429
00:19:23,733 --> 00:19:26,500
really set the tone in 
creating a farming operation

430
00:19:26,600 --> 00:19:30,633
that's sustainable today... 
and tomorrow.

431
00:19:30,733 --> 00:19:33,866
Jeff: Sustainability is very 
important in our industry.

432
00:19:33,966 --> 00:19:36,966
That's how we feed 
cottonseeds today.

433
00:19:37,066 --> 00:19:40,566
It was a sustainable 
practice back in 1910

434
00:19:40,666 --> 00:19:43,266
to feed something to 
animals that would otherwise

435
00:19:43,366 --> 00:19:47,466
go to waste and that's how 
we're still moving today,

436
00:19:47,566 --> 00:19:50,166
moving forward not only 
in the dairy farm industry

437
00:19:50,266 --> 00:19:52,600
but in our process 
and packaging as well.

438
00:19:52,700 --> 00:19:55,600
♪♪♪

439
00:19:55,700 --> 00:19:58,533
Narr: We call U.S. currency 
'paper money'

440
00:19:58,633 --> 00:20:00,466
but the bills are 
actually a blend of

441
00:20:00,566 --> 00:20:03,866
75% cotton and 25% linen.

442
00:20:03,966 --> 00:20:05,600
Thousands of 
100 dollar bills

443
00:20:05,700 --> 00:20:07,633
can be made from 
one bale of cotton.

444
00:20:09,666 --> 00:20:11,766
Rob: We've traveled cross 
country to share some stories

445
00:20:11,866 --> 00:20:15,366
about cotton and clothing... 
even cattle feed.

446
00:20:15,466 --> 00:20:17,600
But the cottonseed oil 
we mentioned earlier

447
00:20:17,700 --> 00:20:19,600
has long been a recipe staple

448
00:20:19,700 --> 00:20:23,333
in many kitchens across the 
country and around the world.

449
00:20:23,433 --> 00:20:26,666
Jason Shoultz says the 
cotton and cooking connection

450
00:20:26,766 --> 00:20:29,433
is especially important 
to one restaurant

451
00:20:29,533 --> 00:20:30,666
in the Lone Star State.

452
00:20:30,766 --> 00:20:32,666
♪♪♪

453
00:20:32,766 --> 00:20:36,433
Josh: Okay, today we've 
got 150 people.

454
00:20:36,533 --> 00:20:39,533
We're gonna do catfish 
and fried chicken.

455
00:20:39,633 --> 00:20:40,966
Jason: The day starts early at

456
00:20:41,066 --> 00:20:44,233
River Smith's Restaurant in 
Lubbock, Texas where they're

457
00:20:44,333 --> 00:20:47,033
not only known for their 
fried chicken and catfish,

458
00:20:47,133 --> 00:20:50,866
but also for their particular 
method of cooking.

459
00:20:50,966 --> 00:20:53,033
Paul: We cook it in the 
cottonseed oil at

460
00:20:53,133 --> 00:20:55,966
about 350 degrees for 
about five minutes,

461
00:20:56,066 --> 00:20:57,433
and it comes out 
golden brown

462
00:20:57,533 --> 00:20:59,800
and the flavor 
is just unbelievable.

463
00:20:59,900 --> 00:21:02,633
Jason: Cottonseed oil has been 
used for cooking since

464
00:21:02,733 --> 00:21:05,233
the 1880s and was a key 
ingredient in some of

465
00:21:05,333 --> 00:21:08,533
the first shortening 
products sold worldwide.

466
00:21:08,633 --> 00:21:11,433
Today, the oil is used in 
salad oil, mayonnaise,

467
00:21:11,533 --> 00:21:14,133
baked goods and snack foods 
like potato chips.

468
00:21:14,233 --> 00:21:16,933
Since Texas is a major 
cotton growing state,

469
00:21:17,033 --> 00:21:19,466
Paul sees his 
culinary approach as

470
00:21:19,566 --> 00:21:21,833
supporting local farmers.

471
00:21:21,933 --> 00:21:22,966
Paul: When my customers come in,

472
00:21:23,066 --> 00:21:24,733
they ask where my 
products come from,

473
00:21:24,833 --> 00:21:26,900
I can tell them it comes 
from the South Plains.

474
00:21:27,000 --> 00:21:29,400
I know that my 
farmers did that.

475
00:21:29,500 --> 00:21:32,766
And two, y'know, 
it's helping the people

476
00:21:32,866 --> 00:21:34,700
that are in here 
buying food from me.

477
00:21:34,800 --> 00:21:36,700
Y'know, and if I can 
keep them in business,

478
00:21:36,800 --> 00:21:38,266
then they're gonna 
keep me in business.

479
00:21:38,366 --> 00:21:41,400
♪♪♪

480
00:21:41,500 --> 00:21:43,733
Josh: Okay guys, let's go! 
We're ready to go!

481
00:21:43,833 --> 00:21:48,066
♪♪♪

482
00:21:48,166 --> 00:21:49,566
Jason: A good portion of 
Paul's business is

483
00:21:49,666 --> 00:21:51,966
catering to community 
activities in Lubbock

484
00:21:52,066 --> 00:21:54,466
and the surrounding area.

485
00:21:54,566 --> 00:21:57,233
He has a fitting customer 
on this late summer morning-

486
00:21:57,333 --> 00:21:59,633
cooking for some 
150 cotton growers

487
00:21:59,733 --> 00:22:02,366
at an annual cotton gin 
co-op meeting.

488
00:22:02,466 --> 00:22:06,933
♪♪♪

489
00:22:07,033 --> 00:22:10,866
Once the buffet line is set 
the cooking gets underway.

490
00:22:10,966 --> 00:22:13,233
More than a hundred pounds 
of chicken pieces along

491
00:22:13,333 --> 00:22:18,266
with catfish fillets are 
deep-fried to a golden brown.

492
00:22:18,366 --> 00:22:19,700
Josh: Once you pull it 
out of this batter,

493
00:22:19,800 --> 00:22:21,666
you want to knock any 
excess batter off,

494
00:22:21,766 --> 00:22:23,066
pat it a couple of times.

495
00:22:23,166 --> 00:22:24,900
That'll also flatten 
your fish out.

496
00:22:25,000 --> 00:22:28,133
Jason: As with everything in 
cooking, timing is essential

497
00:22:28,233 --> 00:22:30,866
to delivering the 
product to your plate.

498
00:22:30,966 --> 00:22:32,966
Josh: You can see on this 
chicken right here,

499
00:22:33,066 --> 00:22:37,100
coming out to a 
nice golden brown...

500
00:22:37,200 --> 00:22:39,666
You can see how 
crunchy the outside is.

501
00:22:39,766 --> 00:22:44,200
And the inside, we cooked to 
the right temperature,

502
00:22:44,300 --> 00:22:46,766
it's still gonna 
have all the juice

503
00:22:46,866 --> 00:22:48,366
and all the taste 
that it needs to have.

504
00:22:48,466 --> 00:22:50,500
♪♪♪

505
00:22:50,600 --> 00:22:53,466
Jason: Once the cottonseed fried 
food is ready for the table.

506
00:22:53,566 --> 00:22:55,700
Josh: Yes sir, we are ready.

507
00:22:55,800 --> 00:22:58,900
Jason: Patrons line up to dig 
into the country cooking

508
00:22:59,000 --> 00:23:00,466
laid out by River Smiths...

509
00:23:00,566 --> 00:23:03,400
♪♪♪

510
00:23:03,500 --> 00:23:06,100
...which keeps the 
cooks hopping.

511
00:23:06,200 --> 00:23:08,500
Josh: You figure about four 
pieces of catfish a person,

512
00:23:08,600 --> 00:23:10,433
so you're looking at- 
we're going to do about

513
00:23:10,533 --> 00:23:13,466
probably 800 
pieces of catfish.

514
00:23:13,566 --> 00:23:15,866
Jason: Some of the chemical 
compounds in cottonseed oil

515
00:23:15,966 --> 00:23:18,733
give it heat stability 
and a long shelf life:

516
00:23:18,833 --> 00:23:22,133
characteristics important 
to cooks like Josh.

517
00:23:22,233 --> 00:23:26,133
Josh: Ya know, I can feed up 
to 5,000- 5,500 people

518
00:23:26,233 --> 00:23:30,433
on just one- one stretch 
of cottonseed oil

519
00:23:30,533 --> 00:23:33,500
as long as it's been 
filtered properly.

520
00:23:33,600 --> 00:23:36,133
Jason: Cooking traits aside, 
for diners at this event

521
00:23:36,233 --> 00:23:39,300
the only focus is on taste.

522
00:23:39,400 --> 00:23:42,100
Becky: Well, I love River 
Smith's.

523
00:23:42,200 --> 00:23:45,100
It makes it nice and crispy, 
the cottonseed oil does.

524
00:23:45,200 --> 00:23:48,333
Denver: River Smith's is a long 
time Lubbock restaurant.

525
00:23:48,433 --> 00:23:51,933
We eat there quite a bit 
during the regular year.

526
00:23:52,033 --> 00:23:54,100
So anytime they come out 
to one of these functions,

527
00:23:54,200 --> 00:23:56,033
we try to be here.

528
00:23:56,133 --> 00:23:59,166
Jason: And for Paul and his 
crew, the end of events like

529
00:23:59,266 --> 00:24:02,900
this generate an opportunity to 
give their cottonseed oil

530
00:24:03,000 --> 00:24:06,133
another life 
outside the fryer.

531
00:24:06,233 --> 00:24:08,133
Paul: We filter the grease 
and take it to a bin,

532
00:24:08,233 --> 00:24:10,133
and then Valley Protein 
out of Amarillo

533
00:24:10,233 --> 00:24:12,266
comes and picks it up, 
and then they turn it

534
00:24:12,366 --> 00:24:16,600
into cattle feed for our 
ranchers around Texas.

535
00:24:16,700 --> 00:24:19,500
So, y'know, it's- 
we're giving back.

536
00:24:19,600 --> 00:24:20,900
Y'know, they- 
they come pick it up,

537
00:24:21,000 --> 00:24:22,866
they produce the 
food for the farmers,

538
00:24:22,966 --> 00:24:24,133
we're givin' back 
to the ranchers

539
00:24:24,233 --> 00:24:28,000
after buying it from them, 
y'know, it's a great thing.

540
00:24:28,100 --> 00:24:30,966
Jason: Paul will tell you that 
cottonseed, cooking, chicken

541
00:24:31,066 --> 00:24:34,466
and catfish are all part 
of his family's history.

542
00:24:34,566 --> 00:24:36,800
Just look at the 
mural on the wall.

543
00:24:36,900 --> 00:24:38,366
Paul: That is actually my dad.

544
00:24:38,466 --> 00:24:41,833
We- all of our logos on 
everything that we've got

545
00:24:41,933 --> 00:24:45,333
is "Ol' Man River" 
Bob Corcorran,

546
00:24:45,433 --> 00:24:49,300
the infamous River Smith's 
Catfish King, as they say...

547
00:24:49,400 --> 00:24:52,400
♪♪♪

548
00:24:52,500 --> 00:24:53,500
Rob: I think we can safely say

549
00:24:53,600 --> 00:24:55,733
that you're all 
caught up on cotton.

550
00:24:55,833 --> 00:24:57,100
Hey, before we go 
let's remind you that

551
00:24:57,200 --> 00:24:59,066
our America's Heartland 
website has video

552
00:24:59,166 --> 00:25:00,800
from all our shows and

553
00:25:00,900 --> 00:25:03,366
links to other information 
about agriculture.

554
00:25:03,466 --> 00:25:05,966
You'll find us at 
AmericasHeartland.org

555
00:25:06,066 --> 00:25:08,766
And if you're busy in the 
social media world as well,

556
00:25:08,866 --> 00:25:11,200
look for us on 
Facebook and Twitter.

557
00:25:11,300 --> 00:25:13,566
Thanks for coming along, 
we'll see you next time

558
00:25:13,666 --> 00:25:15,566
right here on 
America's Heartland.

559
00:25:16,733 --> 00:25:20,266
Narr: You can purchase a DVD or 
Blu-ray copy of this program.

560
00:25:20,366 --> 00:25:21,333
Here's the cost:

561
00:25:23,033 --> 00:25:28,733
To order, just visit us 
online or call 888-814-3923

562
00:25:28,833 --> 00:25:30,733
♪♪♪

563
00:25:30,833 --> 00:25:37,066
♪♪♪ You can see it in the eyes 
of every woman and man ♪♪♪

564
00:25:37,166 --> 00:25:43,100
♪♪♪ In America's Heartland, 
livin' close to the land ♪♪♪

565
00:25:43,200 --> 00:25:46,133
♪♪♪ There's a love 
for the country ♪♪♪

566
00:25:46,233 --> 00:25:49,133
♪♪♪ And a pride 
in the brand ♪♪♪

567
00:25:49,233 --> 00:25:51,766
♪♪♪ In America's Heartland ♪♪♪

568
00:25:51,866 --> 00:25:58,700
♪♪♪ Livin' close... 
close to the land ♪♪♪

569
00:25:58,800 --> 00:26:02,300
Narr: America's Heartland is 
made possible by...

570
00:26:02,400 --> 00:26:05,033
CropLife America. 
And it's member companies

571
00:26:05,133 --> 00:26:07,900
and associations in the 
crop protection industry

572
00:26:08,000 --> 00:26:12,666
including:

573
00:26:14,000 --> 00:26:16,766
Farm Credit - 
financing agriculture

574
00:26:16,866 --> 00:26:19,033
and rural America since 1916.

575
00:26:19,133 --> 00:26:20,933
Farm Credit is 
cooperatively owned

576
00:26:21,033 --> 00:26:22,733
by America's farmers 
and ranchers.

577
00:26:22,833 --> 00:26:27,533
Learn more at 
farmcredit.com.

578
00:26:27,633 --> 00:26:30,233
The Fund for 
Agriculture Education -

579
00:26:30,333 --> 00:26:32,333
A fund created by KVIE 
to support

580
00:26:32,433 --> 00:26:34,533
America's Heartland 
programming.

581
00:26:34,633 --> 00:26:38,933
Contributors include 
the following:

582
00:26:39,033 --> 00:26:44,033
♪♪♪