WEBVTT

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>>America's Heartland
is made possible by....

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TheUnited Soybean Board,
America's soybean farmers

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and their checkoff.

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Farm Credit,
owned by America's farmers

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and ranchers.

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Celebrating 95 years of service
to U.S. agriculture

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and rural America!

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Learn more
at farmcredit dot com.

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And by theAmerican
Farm Bureau Foundation

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for Agriculture,
dedicated to building

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greater awareness
and understanding of agriculture

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through education
and engagement.

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>>I'm Rob Stewart.

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Research to improve crops
benefits not only

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consumers like you
but farmers in the far-flung

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corners of the world.

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We'll take you to Illinois
where new research

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is under way
to improve crop yields

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just by using
smart phone technology.

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>>Hi, I'm Sarah Gardner.

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We've shared
a lot of harvests with you

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over the years
onAmerica's Heartland.

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But this time,
we have an unusual story

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for you.

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We're headed
to Northern California

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where one company
is bringing in a harvest

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ofsea salt
that's headed for your

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dinner table.

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>>I'm Jason Shoultz!

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The corner feed store
has disappeared

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from lots of small towns
across the heartland

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but not all.

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Coming up,
I'll show you how some

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are still going strong.

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It's all coming up
onAmerica's Heartland.

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♪ You can see it in the eyes
of every woman and man ♪

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♪ in America's Heartland
living close to the land. ♪

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♪ There's a love
for the country ♪

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♪ and a pride in the brand ♪

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♪ in America's Heartland
living close, ♪

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♪ close to the land. ♪

01:57.764 --> 01:59.898
>>Agricultural research
on crops is important

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when it comes to the foods
that we enjoy

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when we head to the supermarket.

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But that research is especially
important when it comes

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to third world countries
suffering to find food to eat

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every single day.

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We found
a research project in Illinois

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using smart phone technology
to help save lives.

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♪ ♪

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>>Agriculture has long been
an important academic offering

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at theUniversity of Illinois.

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But today
some of the research here

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is focused on crop production
far beyond the corn

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and soybean fields
that surround the campus.

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A team of researchers
and graduate students

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is developing technology
for saving lives

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in third world countries.

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The team is called
Scientific Animations

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Without BordersorSAWBO,

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a blend of academics,
agriculture and awareness.

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>>We were talking about
a lot of the challenges

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that we faced
in getting information

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out to approximately
1 billion low-literate learners

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that live in the world.

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So as we started talking
this idea of animations

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that could be taken
across cultures,

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across language groups,
and could be deployed

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through theInternet
and through cell phones came up.

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>>Using cell phones
to disseminate animated

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crop production videos
allows the team here

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to tailor the instruction
in different languages

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to the specific needs
of a country or region.

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Learning by example
overcomes the limited

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literacy skills
found in many

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third world areas.

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>>So there's a lot
of really great,

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simple techniques out there
that we can share

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with the world.

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>>Professor Barry Pittendrigh
is one of the leaders

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in this agricultural project.

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He knows the need
for these videosfirst hand!

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The project
takes him to Africa

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4 times a year
to work with farmers

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facing difficult
food production problems.

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>>So there's a lot
of great ideas out there

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that exist in local communities.

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With this type of strategy,
we can go in and work

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with these communities,
animate those ideas,

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and share them
with the rest of the world.

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>>This is a typical
cell phone video.

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This one focuses
on controlling or killing pests

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that can cripple
the cowpeas crop,

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a staple in many parts
of South America and Africa.

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Graduate student
Tolulope Agunbiade

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is from Nigeria
and knows the struggles

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farmers face.

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Hers is the voice
on the cowpeas video.

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It was recorded on campus
in her native language

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for use on cell phone videos
in Nigeria.

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>>It actually means a lot
for me to give back.

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I believeknowledge shared
is very important

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in the world.

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It's always important
when it's very good!

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It's rewarding
when you have knowledge

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and you can share it
with other people.

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>>Many times,
it's the women whose job it is

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to take the family's crops
for sale at public markets.

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Something that hits home
for Tolulope!

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>>It makes me feel moved
because I'm an African.

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And yes, it does touch me
because I know

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they'll have information
that can have positive impacts

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on their health,
their farming skills,

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and so many other areas
of their lives.

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>>Francisco Seufferheld
is the Project Manager

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responsible for editing
all of the videos.

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He says the animation approach
avoids any cultural

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sensitivities.

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>>I work with different groups
of people across borders,

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across different ethnicities.

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And I knew
that by having animations

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that will make easier
for the material

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that we can create here
flow across ethnicities

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and borders.

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>>The project also touches
other needs:

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producing videos that address
public health issues.

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>>Right now, most of our work
is focused on Africa

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but also in Latin America
and other parts

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where they are facing
cholera outbreaks.

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And now we are developing
also health related videos

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that are a need,
an urgent need!

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>>The SAWBO cell phone
animate video project

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is currently underway
around the world

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encouraging change
and impacting lives.

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Absolutely!

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And it's....
....I think one of the things

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I always enjoy about this
(this type of program

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and this type of project)
is you get to meet people

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from highly divergent cultures.

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And this is the type
of mechanism

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where you do make
some sort of connection

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with a community,
and you realize

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that hopefully
you'll have some sort

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of lasting impact
that will be positive

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for them in the future.

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>>The University of Illinois
has a long history

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of agricultural innovations.

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The school'sMorrow Plots
are the oldest corn crop

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research fields in America
having been

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continually planted
and harvested since 1876.

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And while corn is a major crop
in theLand of Lincoln,

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so too arepumpkins!

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Illinois farmers
grow nearly half the pumpkins

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raised in the United States.

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♪ ♪

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>>If you had to guess
which farm crop

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is found in the most products
at your local supermarket,

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what would you think?

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Plenty of corn
in cereals,

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chips, and even baby powder.

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Wheat?

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That's easy!

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Bread, pasta, crackers!

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But how about soybeans?

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Many folks
never make the connection

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between soy
and products in their homes.

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But if you look around?

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You'd be surprised!

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Out on the farm,
soybeans grow

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as green leafy plants
that turn brown

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just before they're harvested.

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The beans inside are then used
for hundreds of products.

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Cattle feed is one use,
but let's talk

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about shopping at the store.

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Baking or frying?

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Soybean oil has no Trans fats,
plenty of omega 3

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fatty acids
(that's the good stuff)

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and also contains vitamin E.

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You'll find soybeans
in baby food,

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whipped toppings,
and of course,

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soy milk and tofu products.

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But let's go
directly to the plant

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and sample someedamame,
baby soybeans in the pod

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that are usually boiled
in water.

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They have kind of a nutty taste
and are often served

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with condiments like salt
or soy sauce.

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Pop them open
and in your mouth,

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it's a country connection
direct from the farm

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to your fingers!

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>>Still ahead,
come with me

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to the hardware aisle
where folks in the country

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are finding what they need
for their farmstead

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andcity folks
are getting some supplies

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for their homes, too!

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>>New information
on food these days

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has consumers making choices
on everything from cooking oils

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to foods with less fat
or more protein.

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And it's a good bet
you're seeing more products

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that usesea salt!

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Well, getting that crop
from field to table

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is a bit different
from any harvest

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you've every seen.

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♪ ♪

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>>At first glance
it may look

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like snow covered fields
in a mid Western winter.

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But this is late summer
in Northern California,

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and these wide expanses of white
are salt flats

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on the southern tip
of San Francisco Bay.

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>>We trace
the commercial operations

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back to about the 1850's
where there were salt works

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are all around the South Bay
in particular

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but even as far north as Napa.

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And through a number
of acquisitions and the like

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over several years now,
Cargillis the remaining

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salt manufacturer here.

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>>The salt here comes
from the waters

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of the Pacific Ocean.

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Flowing south through the bay,
the salty water

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is captured in huge ponds
just north of San Jose.

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>>We typically bring in
sea water just during

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the summer months.

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We don't want to bring it in
during the winter time

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because there's so much
rain water coming off the hills

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that it actually dilutes the Bay
and makes it less salty.

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>>The salty water
is pumped into what are called

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concentrators,
shallow ponds ringed by levees.

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Then sun and wind
evaporate much of the water

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leaving behind a salty brine.

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As the increasingly
salty water

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is mixed with brine
from other concentrators?

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Apinkishhue
becomes evident in the liquid.

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>>And as it gets closer
to a salt precipitation,

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it takes on a pink
or reddish color.

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And that's because
of an organism

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that lives in the brine
where nothing else can live

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at that high saline level.

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This can,
and it happens to be pink!

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And when we drain it off,
and we wash it?

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Then it turns back to white.

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>>Pumped from pond to pond,
thesea salt

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orsolar saltbrine
will sit under sun and the wind

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for 3 to 5 years
before it reaches

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the correct level of salinity.

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>>So it starts at 3%,
and it gets greater

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and greater
until it get into

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the crystallizers which is where
we're standing right now.

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And at this point
in the process,

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the brine is about
25% sodium chloride.

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>>At the end
of the evaporative process,

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you're left with a thick layer
of sea salt in large ponds

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known ascrystallizers.

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It looks like snow
on a frozen lake.

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A crop ready to be harvested!

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>>Each year we harvest
500,000 tons of salt.

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We harvest 4 to 6 inches
in each crystalizer

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during the summer
and during the fall.

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And we try to leave
the remainder of the salt

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underneath as a mantle
to have a good,

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clean cut of salt
so that we're not digging

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into the Bay mud.

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>>After a grader
breaks up the top layer,

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a harvester moves in
to fill large trucks

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with tons of sea salt.

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>>We do think of it as a crop.

12:05.398 --> 12:07.398
In fact,
we talk about taking

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just the new crop
from the crystallizer

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which is about
the top 4 or 5 inches.

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And we refer to it
as this year's crop.

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>>Cargill will run the sea salt
through the first

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of several washes
before stacking the harvest

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in huge piles some 80 feet high.

12:25.998 --> 12:27.964
All of this salt
will ultimately be processed

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into various grades.

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Most will be used
in different food products

12:32.031 --> 12:35.998
like granules for canning,
a salt powder for butter,

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or crystals for ice cream.

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>>As we look at the data,
we find there have been

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about 6000
new product introductions

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in the last 6 years
that call out with sea salt

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or containing sea salt
on the label or package

12:48.964 --> 12:50.264
in some way.

12:50.264 --> 12:52.664
>>And there other uses as well!

12:52.664 --> 12:55.264
>>There are thousands
and thousands,

12:55.264 --> 13:00.064
interestingly, uses for salt
from setting dyes in textiles.

13:00.064 --> 13:02.098
It's used
in the petroleum industry

13:02.098 --> 13:05.064
and many other uses,
swimming pools,

13:05.064 --> 13:06.464
that kind of thing.

13:06.464 --> 13:08.631
But much of the salt
from this facility

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does go to food use.

13:10.464 --> 13:12.798
>>Consumer preference
has prompted the growing number

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of products using sea salt.

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Some prefer the texture.

13:16.131 --> 13:17.864
Some, the taste!

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>>A number of people do say
that sea salt tastes different

13:21.298 --> 13:24.398
from other salts
even among different sea salts!

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It's typically courser
so people enjoy

13:26.198 --> 13:28.864
just the feel of it
when they're cooking.

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It tastes different
on the tongue.

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So it's not just
the sense of taste

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that comes into play.

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>>These salt flats
are also important wildlife

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and wetland areas.

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The company has worked
with a number of groups

13:41.864 --> 13:45.464
on recreational
and environmental projects.

13:45.464 --> 13:48.564
We found an opportunity
to work with a number

13:48.564 --> 13:54.831
of agencies and return nearly
40000 acres of marsh

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and wetland
to public use and parks.

13:58.098 --> 14:00.131
There are all types of wildlife.

14:00.131 --> 14:02.698
So it's really neat to see
as we go out there?

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From birds to harbor seals
that congregate around

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some of the intake areas?

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So returning that?

14:11.664 --> 14:13.898
If we're not using it
(and I think it was really

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the right thing to do)

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Such a beautiful area
here to take advantage of!

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>>There's no denying
that this is a very

14:21.898 --> 14:25.031
different kind of harvest
from others in the heartland.

14:25.031 --> 14:27.064
But getting
thiscropto market

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demands the same kind of focus.

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>>It's a very
unique place to work.

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Everyone takes pride
in what they do

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here in the solar plant
especially!

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It's a great group
to work with.

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It's a fun time of the year
during harvest

14:42.331 --> 14:44.931
when everyone prepares.

14:44.931 --> 14:47.598
We've got a lot of people here,
and all the equipment is ready.

14:47.598 --> 14:50.131
And we usually perform
really well.

14:50.131 --> 14:53.498
So we're proud of that!

14:53.498 --> 14:55.931
>>More than 20 million tons
of salt are produced

14:55.931 --> 14:59.131
in the United States each year:
evaporated from salt water,

14:59.131 --> 15:02.264
mined like coal,
or brought to the surface

15:02.264 --> 15:04.998
from underground salt deposits
in a watery brine

15:04.998 --> 15:06.998
which is dried
before the salt crystals

15:06.998 --> 15:08.431
are processed.

15:08.431 --> 15:10.898
There are early references
to salt being used

15:10.898 --> 15:14.531
in Chinese medicine
almost 5000 years ago.

15:14.531 --> 15:17.931
Roman military salt rations
gave rise to the English word

15:17.931 --> 15:19.098
salary!

15:19.098 --> 15:21.598
And ancient Greeks,
(in trading for slaves)

15:21.598 --> 15:25.598
coined the expression
not worth his salt!

15:25.598 --> 15:31.364
♪ ♪

15:31.364 --> 15:33.464
>>Hi, my name is Moniqua Woods,
and I have a question

15:33.464 --> 15:34.664
for a farmer!

15:34.664 --> 15:37.431
When I go to the grocery store
or farmers market,

15:37.431 --> 15:39.364
I like to buy sweet corn.

15:39.364 --> 15:40.598
And when I'm driving
on the highway,

15:40.598 --> 15:42.331
I often see
vast fields of corn,

15:42.331 --> 15:43.998
and I wonder
if that's sweet corn

15:43.998 --> 15:45.664
or something else.

15:45.664 --> 15:47.131
How many kinds of corn
are there,

15:47.131 --> 15:49.331
and what are they used for?

15:49.331 --> 15:51.164
>>Hi, I'm Janice Thompson.

15:51.164 --> 15:58.731
And I'm a corn
and produce farmer.

15:58.731 --> 16:00.531
Everybody likes sweet corn.

16:00.531 --> 16:02.764
It's one of the best things
that you can eat!

16:02.764 --> 16:04.931
But when you're traveling
down the highway?

16:04.931 --> 16:06.764
It's a good bet
that what you're seeing

16:06.764 --> 16:20.898
is probably not sweet corn.

16:20.898 --> 16:25.064
What you're probably seeing
is field corn ordent corn.

16:25.064 --> 16:28.764
Field corn is used
for things like livestock feed

16:28.764 --> 16:30.631
and making ethanol.

16:30.631 --> 16:34.531
Sweet corn, on the other hand,
has a higher sugar content:

16:34.531 --> 16:43.531
10% versus 4% in field corn.

16:43.531 --> 16:46.864
Let me tell you about
2 other types of corn.

16:46.864 --> 16:49.798
Popcorn which you probably
enjoy at the movies

16:49.798 --> 16:52.131
and make at home with the kids!

16:52.131 --> 16:54.598
Another type of corn
isflint corn.

16:54.598 --> 16:57.264
It's the decorative kind
you see at Thanksgiving.

16:57.264 --> 16:59.198
And it's used
for some types of corn meal

16:59.198 --> 17:06.331
and polenta.

17:06.331 --> 17:10.298
Not to becorny,
but that's thekernel of truth

17:10.298 --> 17:20.698
about this piece of produce

17:20.698 --> 17:22.731
>>The small town general store!

17:22.731 --> 17:25.398
It gets romanticized
on stage and screen.

17:25.398 --> 17:27.631
And in a lot of places,
it's been replaced

17:27.631 --> 17:29.864
by the big box place
where you get

17:29.864 --> 17:32.664
everything you need
under one giant roof!

17:32.664 --> 17:34.464
But places
likeFred's Feed

17:34.464 --> 17:37.331
and Supply
still do exist in towns

17:37.331 --> 17:39.398
like in West Liberty, Iowa.

17:39.398 --> 17:41.731
And trust me,
there's a lot more inside here

17:41.731 --> 17:44.264
than feed and supply!

17:44.264 --> 17:48.564
♪ ♪

17:48.564 --> 17:52.698
>>There are less than
4000 people living here.

17:52.698 --> 17:54.864
But before you label
West Liberty, Iowa

17:54.864 --> 17:58.331
a sleepy small town?

17:58.331 --> 18:09.098
Drive down West 3rd Street
toFred's Feed and Supply.

18:09.098 --> 18:15.498
Say howdy to Larry Miller
outside on the forklift,

18:15.498 --> 18:17.464
go inside
and spend a few minutes

18:17.464 --> 18:22.498
with his brother Bruce,
and sleepy isn't a word

18:22.498 --> 18:24.164
that comes to mind.

18:24.164 --> 18:24.964
>>See ya, Donna!

18:24.964 --> 18:26.564
>>Have a good week!

18:26.564 --> 18:30.698
>>Where else can folks go
to get stuff like this in town?

18:30.698 --> 18:32.498
>>I don't think....
....there's nothing

18:32.498 --> 18:35.364
that's very much duplicated here
by any other business.

18:35.364 --> 18:37.898
So that means they have to go
20 miles to Muscatine

18:37.898 --> 18:40.031
or 20 miles to Iowa City!

18:40.031 --> 18:42.364
>>Wow, 20 mile drive
to get a wrench?

18:42.364 --> 18:42.998
>>To get a wrench!

18:42.998 --> 18:45.831
To get a 10 cent nut!

18:45.831 --> 18:48.831
>>So you have definitely filled
a need in town!

18:48.831 --> 18:49.764
>>Yeah!

18:49.764 --> 18:50.898
I bet there's not a day
that goes by

18:50.898 --> 18:52.998
that somebody doesn't say,
"Boy, we are glad

18:52.998 --> 18:54.331
you are here!"

18:54.331 --> 18:56.998
>>The corner feed store
was once a mainstay

18:56.998 --> 18:59.598
of small towns
across the heartland.

18:59.598 --> 19:02.331
And when Fred Miller
openedFred's Feeds

19:02.331 --> 19:04.331
back in 1966?

19:04.331 --> 19:07.298
The store's purpose was simple:
sell livestock feed

19:07.298 --> 19:08.564
to local farmers!

19:08.564 --> 19:13.898
And they still do that!

19:13.898 --> 19:16.964
But scanning a catalog
for home appliance prices

19:16.964 --> 19:20.031
wasn't in the original
business plan.

19:20.031 --> 19:22.031
But neither was selling
spray paint,

19:22.031 --> 19:24.531
tools or garden hose!

19:24.531 --> 19:26.831
These days,
just 2 out of 10 people

19:26.831 --> 19:29.531
that walk through the door
are farmers.

19:29.531 --> 19:33.331
As farming has changed,
so have the needs of farmers.

19:33.331 --> 19:37.298
Larger livestock operations
have their own feed mills.

19:37.298 --> 19:40.964
Many of the old feed stores
have closed their doors.

19:40.964 --> 19:42.898
>>When we were kids,
I don't think we had a customer

19:42.898 --> 19:47.731
outside of the West Liberty area
as far as address.

19:47.731 --> 19:49.331
Now we've got customers
as far as Conesville,

19:49.331 --> 19:51.064
Muscatine,
West Branch,

19:51.064 --> 19:52.998
Iowa City addresses!

19:52.998 --> 19:54.531
>>Why is that?

19:54.531 --> 19:55.798
>>Fewer people to service them!

19:55.798 --> 19:56.998
There's not as many
feed dealers.

19:56.998 --> 19:59.264
No one cares to call on them,
and most of the time?

19:59.264 --> 20:01.531
They are also smaller farmers!

20:01.531 --> 20:03.931
So they grew up
walking into a feed store.

20:03.931 --> 20:05.464
And they like
to walkinto a feed store!

20:05.464 --> 20:07.531
They don't want to go
into a fleet store

20:07.531 --> 20:08.898
or anything like that.

20:08.898 --> 20:11.398
>>We will see
what September brings.

20:11.398 --> 20:12.498
>>Very good!

20:12.498 --> 20:15.031
>>You might call it
supply-side economics

20:15.031 --> 20:17.098
on a local level.

20:17.098 --> 20:20.998
It's the supplies side of Fred's
that keeps them in business!

20:20.998 --> 20:23.098
Plumbers, electricians,
and home-owners

20:23.098 --> 20:25.364
can drop in
and pick up what they need

20:25.364 --> 20:27.364
and be on their way.

20:27.364 --> 20:30.298
And the personal touch
goes a long way at Fred's.

20:30.298 --> 20:33.064
>>There you go, 1 dozen!

20:33.064 --> 20:34.498
Thanks Len!

20:34.498 --> 20:35.764
>>There are not many days
that go by

20:35.764 --> 20:37.431
that I don't know
everybody's name

20:37.431 --> 20:38.564
that comes in here.

20:38.564 --> 20:39.564
>>Know them by their first name?

20:39.564 --> 20:40.764
>>Know them by their first name

20:40.764 --> 20:41.431
Know their kids?

20:41.431 --> 20:42.031
>>Know their kids!

20:42.031 --> 20:42.898
Know their grandpa's!

20:42.898 --> 20:44.098
Know their mom and dads!

20:44.098 --> 20:46.698
Yeah, it's a small town thing
all the way,

20:46.698 --> 20:48.231
but it's helpful.

20:48.231 --> 20:50.764
>>They will come back
the next day?

20:50.764 --> 20:52.498
>>They trust us.

20:52.498 --> 20:53.831
They can walk in here!

20:53.831 --> 20:55.498
Bruce, Larry,
Ben or Fred

20:55.498 --> 20:57.631
or Charlotte are going to say,
"Hey, how are you doing?

20:57.631 --> 20:59.164
How is your daughter?

20:59.164 --> 21:01.098
What do you need?"

21:01.098 --> 21:04.364
>>And when you know everybody,
running lines of credit

21:04.364 --> 21:10.698
for customers is pretty easy.

21:10.698 --> 21:13.231
In many communities,
the small feed and supply store

21:13.231 --> 21:15.498
has been replaced
by larger chains

21:15.498 --> 21:18.364
that cater
to the weekend jobber,

21:18.364 --> 21:22.064
the backyard chicken enthusiast,
or sportsman.

21:22.064 --> 21:25.964
In Oregon, one of those stores
goes by the nameWilco.

21:25.964 --> 21:27.564
>>I have to admit,
I'm a little lost!

21:27.564 --> 21:30.498
I think I need a sage,
a guide to show me

21:30.498 --> 21:32.298
around this place,
and I think I found one!

21:32.298 --> 21:33.564
This is Merle.

21:33.564 --> 21:34.098
>>Hi, I'm Merle!

21:34.098 --> 21:36.898
Glad to meet you!

21:36.898 --> 21:39.098
>>Man, this is like
the tool aisle?

21:39.098 --> 21:42.431
You've got everything
from glue guns

21:42.431 --> 21:46.298
to wrenches and sockets.

21:46.298 --> 21:48.164
>>It's like a candy store!

21:48.164 --> 21:49.464
>>Nuts and Bolts?

21:49.464 --> 21:50.664
>>Nuts and Bolts!

21:50.664 --> 21:52.198
Did you ever think
you'd see so many nuts

21:52.198 --> 21:55.264
and bolts in one store?

21:55.264 --> 21:56.264
>>You've got them right here!

21:56.264 --> 22:00.731
>>We've got 'em!

22:00.731 --> 22:03.231
>>Look at this: power tools!

22:03.231 --> 22:04.898
Power tools, now we're talking!

22:04.898 --> 22:06.831
>>A growing item
for stores like Wilco?

22:06.831 --> 22:09.731
Chickens for backyard eggs!

22:09.731 --> 22:11.398
>>There's a lot of birds here!

22:11.398 --> 22:11.998
Hi, Ali!

22:11.998 --> 22:13.498
How're you doing....

22:13.498 --> 22:14.498
>>These are turkeys!

22:14.498 --> 22:17.231
We have bronze turkeys
and white turkeys.

22:17.231 --> 22:21.564
These are your turkeys
raised for eating.

22:21.564 --> 22:23.964
>>So are there chickens
in backyards all over Portland?

22:23.964 --> 22:25.198
>>Absolutely!

22:25.198 --> 22:26.598
It's big!

22:26.598 --> 22:27.231
>>What do you think, Merle?

22:27.231 --> 22:28.398
You want some chicks?

22:28.398 --> 22:31.698
>>I'm always
in the market for chicks!

22:31.698 --> 22:36.131
♪ ♪

22:36.131 --> 22:38.131
>>I guess if you want to weld...

22:38.131 --> 22:45.264
♪ ♪

22:45.264 --> 22:46.798
>>So here's your
gray meshed gates,

22:46.798 --> 22:49.264
galvanized meshed gates,
2 inch bolt gates....

22:49.264 --> 22:50.664
>>We need to look good!

22:50.664 --> 22:51.998
Can you make us look good?

22:51.998 --> 22:52.798
>>I can!

22:52.798 --> 22:53.831
>>We want to be ready for work!

22:53.831 --> 22:54.398
>>Ready for work!

22:54.398 --> 22:55.698
We can set you up!

22:55.698 --> 23:23.531
♪ ♪

23:23.531 --> 23:26.064
>>Suzanne,
I'm not so sure about this.

23:26.064 --> 23:26.831
What do you think?

23:26.831 --> 23:27.731
>>I think you guys look great.

23:27.731 --> 23:30.331
You are ready for work!

23:30.331 --> 23:31.198
>>Oh Merle,
I didn't even see you there

23:31.198 --> 23:32.331
with that camouflage!

23:32.331 --> 23:34.131
You are hiding!

23:34.131 --> 23:37.664
>>You are trying to take
all my glory, aren't you?

23:37.664 --> 23:39.731
>>Back in West Liberty,
they're not worried

23:39.731 --> 23:41.331
about fashion.

23:41.331 --> 23:43.131
AndFred's Feed and Supply's
owners

23:43.131 --> 23:45.464
know they can't compete
with the bigger stores

23:45.464 --> 23:46.998
on all levels.

23:46.998 --> 23:50.064
No backyard chickens
for sale here.

23:50.064 --> 23:53.264
But they do havefishing worms
courtesy of local

23:53.264 --> 23:58.798
11-year-old boy, Hank Mead!

23:58.798 --> 23:59.631
>>So what did you do?

23:59.631 --> 24:00.598
Start looking out
in the garden,

24:00.598 --> 24:02.064
or where did you start
finding worms?

24:02.064 --> 24:03.464
>>I started looking
out in the grass.

24:03.464 --> 24:05.598
And then started
in the garden!

24:05.598 --> 24:07.131
Stayed up till probably 2!

24:07.131 --> 24:08.064
>>Two in the morning?

24:08.064 --> 24:09.431
Looking for worms?

24:09.431 --> 24:10.031
>>Yeah!

24:10.031 --> 24:10.464
>>Did you find some?

24:10.464 --> 24:15.831
>>Yeah!

24:15.831 --> 24:18.698
>>After exhausting
the worm supply and his dad,

24:18.698 --> 24:21.531
Hank gets his worms online
and sells them

24:21.531 --> 24:26.564
to Bruce and Larry.

24:26.564 --> 24:28.298
>>Nice little business for you!

24:28.298 --> 24:29.564
Made some money this summer?

24:29.564 --> 24:30.598
>>Yeah!

24:30.598 --> 24:31.298
>>You've probably done
pretty well, right?

24:31.298 --> 24:33.431
>>Yeah!

24:33.431 --> 24:34.364
>>Congratulations!

24:34.364 --> 24:36.698
You are a small town
business man now!

24:36.698 --> 24:37.631
They are going to ask you
to join the chamber

24:37.631 --> 24:38.898
of commerce.

24:38.898 --> 24:39.631
>>What's that?

24:39.631 --> 24:42.364
>>Ha ha ha!

24:42.364 --> 24:43.464
>>Until then?

24:43.464 --> 24:46.498
With every worm or work boot,
a slightly larger

24:46.498 --> 24:56.898
small business
holds its own in this town.

24:56.898 --> 24:58.298
>>That's going to do it
for this edition

24:58.298 --> 24:59.498
ofAmerica's Heartland.

24:59.498 --> 25:01.431
Thanks for traveling
the country with us.

25:01.431 --> 25:03.698
We're always pleased
to introduce you

25:03.698 --> 25:06.764
to some very
interesting people and places.

25:06.764 --> 25:08.231
>>Don't forget,
we have lots more stories

25:08.231 --> 25:09.931
and information
to share with you online

25:09.931 --> 25:12.231
as well including video
from all of our shows!

25:12.231 --> 25:15.031
Just log onto
americasheartland-dot-org.

25:15.031 --> 25:17.331
And you can stay
in touch with us 24/7

25:17.331 --> 25:19.431
through some of your other
favorite sites as well.

25:19.431 --> 25:21.331
We'll see you next time
right here

25:21.331 --> 25:24.231
onAmerica's Heartland.

25:24.231 --> 25:26.098
>>To order a copy
of this program,

25:26.098 --> 25:31.664
visit us online
or call 1-888-814-3923.

25:31.664 --> 25:37.798
The cost is $14.95
plus shipping.

25:37.798 --> 25:44.198
♪ You can see it in the eyes
of every woman and man ♪

25:44.198 --> 25:50.198
♪ in America's Heartland
living close to the land. ♪

25:50.198 --> 25:53.131
♪ There's a love
for the country ♪

25:53.131 --> 25:56.198
♪ and a pride in the brand ♪

25:56.198 --> 26:03.031
♪ in America's Heartland
living close, ♪

26:03.031 --> 26:06.164
♪ close to the land. ♪

26:06.164 --> 26:09.664
>>America's Heartland
is made possible by....

26:09.664 --> 26:11.664
Farm Credit,
owned by America's farmers

26:11.664 --> 26:12.864
and ranchers.

26:12.864 --> 26:15.931
Celebrating 95 years of service
to U.S. agriculture

26:15.931 --> 26:17.198
and rural America.

26:17.198 --> 26:20.498
Learn more at farmcredit.com.

26:20.498 --> 26:24.398
TheUnited Soybean Board,
America's soybean farmers

26:24.398 --> 26:29.598
and their checkoff!

26:29.598 --> 26:31.531
And by theAmerican
Farm Bureau Foundation

26:31.531 --> 26:33.564
for Agriculture
dedicated to building

26:33.564 --> 26:36.298
greater awareness
and understanding of agriculture

26:36.298 --> 26:39.364
through education
and engagement.

26:39.364 --> 26:43.198
♪ ♪