WEBVTT
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"America's Heartland is made
possible by..."
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CropLife America.
And it's member companies
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and associations in the
crop protection industry
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including:
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The American Farm Bureau
Foundation for Agriculture.
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Dedicated to building
greater awareness and
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understanding of agriculture
through education
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and engagement.
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More information at:
agfoundation.org
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Farm Credit - financing
agriculture and rural
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America since 1916.
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Farm Credit is cooperatively
owned by America's
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farmers and ranchers.
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Learn more at
farmcredit.com
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The Fund for Agriculture
Education - A fund created
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by KVIE to support
America's Heartland programming.
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Contributors include the
following:
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High there, I'm Rob Stewart.
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Do you buy your produce at
the local farmers market?
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Well a growing
number of people
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are doing that these days.
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So coming up, we'll
take you down south to
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Alabama to see how some
farmers are meeting consumer
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demands with fruits and
vegetables grown close to home.
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Hi, I'm Sarah Gardner.
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Have you ever thought about
becoming a farmer or a rancher?
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We'll head to New Mexico
to take part in a unique
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program that helps people
get a start in agriculture.
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Hi, I'm Sharon Vaknin.
Sweet corn is a summer favorite
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but what if we show you some
recipes where
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we kick in some "spice"
when we serve it up?
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We have some unusual sweet
corn recipes you're going to
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want to serve up
at your house.
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Hi, I'm Jason Shoultz.
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Coming up next,
a cattle roundup.
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But this time we're
not head out west.
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We're going to go to
the state of Florida.
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Take a trip with us to find
out about a heritage breed
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known as Cracker Cattle.
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It's all coming up on
America's Heartland.
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♪ You can see it in the eyes
of every woman and man ♪
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♪ in America's Heartland
living close to the land. ♪
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♪ There's a love
for the country ♪
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♪ and a pride in the brand ♪
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♪ in America's Heartland
living close, ♪
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♪close to the land ♪
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♪
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Many of the animals on
farms and ranches
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across the heartland can
trace their roots
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back explorers arriving
here in the Americas.
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And here in Florida one
unique breed of cattle has
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been roaming the countryside
since the 1500's.
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♪
(cow mooing)
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These cattle grazing
in the brushy
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Florida pasture have a name.
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And unless you're
a Florida native,
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that name might just
catch you off guard.
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These are "Cracker cattle."
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And William and Margaret
Broussard are proud of this
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heritage breed of cattle
that they are preserving
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here at the
Crescent J Ranch.
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William Broussard is a
10th generation cattleman.
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Without his family's
efforts...
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and those of other ranchers
in the Sunshine State,
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this historic breed might
just have ended up as a
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footnote in the agricultural
history of America.
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We decided to take part in
trying to save the breed
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which is critically
in danger.
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There are not enough of them
to assure their survival.
03:33.133 --> 03:38.666 align:left position:20% line:83% size:70%
So we got started in the
early 80's working on that.
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The original Cracker Cattle
breed was brought to Florida
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by explorer Ponce de
Léon in the 1500s.
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They wandered the swampy,
brushy countryside for
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hundreds of years.
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Decades back...
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ranchers used"Cow Hunters"
to work their herds.
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Preserving that
ranching story
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is the job of
Chester Newcomb.
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At the Lake
Kissimmee State Park,
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Chester takes visitors back
to the late 1800s
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when Cracker Cattle
roamed the countryside.
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This part of Florida, we
look at almost 300 years
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before man started to
put a brand on a cow.
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I mean one of the reasons
they called us cow hunters,
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you go out in the swamp here
trying to find a cow
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be like trying to find hair on
the belly of a frog.
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You know.
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The "cracker" name actually
traces back to the way that
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cow hunters rounded up
these bovine...
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by cracking their whips!
04:37.333 --> 04:39.566 align:left position:32.5% line:83% size:57.5%
(Sound of whip
being cracked!)
04:39.666 --> 04:42.233 align:left position:22.5% line:83% size:67.5%
Now of course you will
find in the big cities now,
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folks are starting to
call us Crackers
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instead of cow hunters.
04:48.733 --> 04:51.466 align:left position:17.5% line:83% size:72.5%
As other cattle breeds were
introduced and breeding
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improved, the original
"cracker cattle"
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began disappearing...
replaced with larger animals.
04:57.966 --> 05:01.500 align:left position:17.5% line:83% size:72.5%
It wasn't until they almost
were extinct in the 1960's
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did an effort begin to
save the "cracker breed."
05:05.900 --> 05:07.933 align:left position:25% line:83% size:65%
For the Broussard's,
preserving the cattle breed
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and the ecology here, have
a deeply personal meaning.
05:11.966 --> 05:14.866 align:left position:25% line:83% size:65%
In 1990 their 29 year
old son Allan died of an
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infection following
a heart transplant.
05:17.800 --> 05:19.666 align:left position:27.5% line:89% size:62.5%
Before Allan died,
05:19.766 --> 05:22.733 align:left position:17.5% line:83% size:72.5%
he had a conversation with
his father in the hospital.
05:22.833 --> 05:26.733 align:left position:17.5% line:83% size:72.5%
...we got to talking a lot
about the land just south of
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what is the
Crescent J Ranch.
05:30.366 --> 05:33.500 align:left position:20% line:83% size:70%
Which was pretty much in
good natural condition and
05:33.600 --> 05:36.600 align:left position:20% line:83% size:70%
how rare that was getting
and how important it was
05:36.700 --> 05:39.266 align:left position:20% line:89% size:70%
to save things like that.
05:39.366 --> 05:43.266 align:left position:27.5% line:83% size:62.5%
So he asked me if I
couldn't do something.
05:43.366 --> 05:46.033 align:left position:32.5% line:83% size:57.5%
So that weekend
I promised him
05:46.133 --> 05:54.466 align:left position:20% line:5% size:70%
I was going to do my best
to do that.
05:54.566 --> 05:57.033 align:left position:20% line:5% size:70%
That promise is realized
every day
05:57.133 --> 05:59.666 align:left position:15% line:5% size:75%
as visitors tour the grounds
05:59.766 --> 06:02.500 align:left position:20% line:83% size:70%
of this nearly 5-thousand
acre ranch and preserve.
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(Girl yells as she
is lowered down)
06:06.666 --> 06:08.900 align:left position:17.5% line:83% size:72.5%
A low-environmental impact
adventure park
06:09.000 --> 06:11.633 align:left position:12.5% line:83% size:77.5%
helps pay for the property and
helps ensure the land
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will stay preserved for future
generations.
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Would Allan be proud of
his dream being realized?
06:19.600 --> 06:20.833 align:left position:30% line:5% size:60%
I would think so.
06:20.933 --> 06:22.766 align:left position:15% line:5% size:75%
Margaret: His widow said yes
he would be proud of that.
06:22.866 --> 06:25.400 align:left position:20% line:5% size:70%
But the thing he would be
most proud of is the way he
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changed his
father's attitude.
06:28.266 --> 06:32.233 align:left position:15% line:83% size:75%
A father's enduring love for
his son...
06:32.333 --> 06:34.133 align:left position:30% line:83% size:60%
forever linked to
the enduring effort
06:34.233 --> 06:36.866 align:left position:20% line:83% size:70%
to save a breed of cattle
with a history
06:36.966 --> 06:39.266 align:left position:22.5% line:83% size:67.5%
that stretches hundreds
of years.
06:39.366 --> 06:44.833 align:left position:47.5% line:89% size:42.5%
♪
06:44.933 --> 06:47.400 align:left position:15% line:83% size:75%
Branding cattle didn't start
in the old west.
06:47.500 --> 06:49.800 align:left position:25% line:83% size:65%
Early Egyptians were
branding their livestock
06:49.900 --> 06:52.066 align:left position:35% line:83% size:55%
more than two
thousand years ago.
06:52.166 --> 06:54.333 align:left position:25% line:83% size:65%
There are more than a
billion cows in the world....
06:54.433 --> 06:57.666 align:left position:30% line:83% size:60%
India, alone, has
some three hundred million.
06:57.766 --> 06:59.666 align:left position:25% line:83% size:65%
And just be glad that
cows don't drive.
06:59.766 --> 07:04.033 align:left position:25% line:83% size:65%
Cattle are red/green
color blind.
07:04.133 --> 07:06.700 align:left position:17.5% line:5% size:72.5%
Getting a start in farming
requires you to take on new
07:06.800 --> 07:09.266 align:left position:22.5% line:5% size:67.5%
skills and a commitment
to hard work.
07:09.366 --> 07:10.466 align:left position:17.5% line:5% size:72.5%
So, where to do you begin?
07:10.566 --> 07:12.300 align:left position:20% line:83% size:70%
Well, here in New Mexico
a special program helps
07:12.400 --> 07:15.466 align:left position:27.5% line:83% size:62.5%
students get their
interest off the ground.
07:15.566 --> 07:25.100 align:left position:47.5% line:89% size:42.5%
♪
07:25.200 --> 07:27.200 align:left position:20% line:83% size:70%
These residents from the
small New Mexico town of
07:27.300 --> 07:29.466 align:left position:35% line:83% size:55%
Chaparral are
taking the first steps to
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acquire farming skills.
07:32.000 --> 07:34.100 align:left position:15% line:83% size:75%
Growing their own fruits and
vegetables will not only
07:34.200 --> 07:37.400 align:left position:20% line:83% size:70%
benefit the economically
disadvantaged community,
07:37.500 --> 07:39.066 align:left position:25% line:83% size:65%
but help overcome the
challenge of
07:39.166 --> 07:41.833 align:left position:12.5% line:83% size:77.5%
getting fresh produce when the
nearest supermarket
07:41.933 --> 07:43.700 align:left position:22.5% line:89% size:67.5%
is nearly an hour away.
07:43.800 --> 07:46.066 align:left position:20% line:83% size:70%
And so we partnered with
other community based
07:46.166 --> 07:49.300 align:left position:25% line:83% size:65%
organizations here in
Chaparral to start a
07:49.400 --> 07:52.833 align:left position:22.5% line:5% size:67.5%
demonstration farm as a
means of educating local
07:52.933 --> 07:58.333 align:left position:15% line:5% size:75%
residents about the types of
crops and how to grow them.
07:58.433 --> 08:00.466 align:left position:20% line:5% size:70%
The training underway in
Chaparral
08:00.566 --> 08:03.333 align:left position:17.5% line:83% size:72.5%
is being funded by the U.S.
Department of Agriculture
08:03.433 --> 08:05.333 align:left position:27.5% line:83% size:62.5%
and taught through
an extension program
08:05.433 --> 08:07.466 align:left position:27.5% line:83% size:62.5%
at New Mexico State
University.
08:07.566 --> 08:10.300 align:left position:35% line:83% size:55%
It's locally
known as El Solar.
08:10.400 --> 08:14.333 align:left position:25% line:83% size:65%
El Solar is a Spanish
name for backyard garden.
08:14.433 --> 08:16.233 align:left position:27.5% line:83% size:62.5%
More than two dozen
students at a time
08:16.333 --> 08:18.033 align:left position:30% line:83% size:60%
will work on this
demonstration farm
08:18.133 --> 08:19.900 align:left position:15% line:89% size:75%
learning a variety of skills
08:20.000 --> 08:23.066 align:left position:22.5% line:83% size:67.5%
from proper planting to
efficient irrigation.
08:23.166 --> 08:26.033 align:left position:27.5% line:83% size:62.5%
We've relied on the
expertise of a number of
08:26.133 --> 08:28.066 align:left position:22.5% line:83% size:67.5%
individuals who've had
experience with the drip.
08:28.166 --> 08:30.666 align:left position:20% line:83% size:70%
And it is, we couldn't do
this without the drip system.
08:30.766 --> 08:33.766 align:left position:22.5% line:83% size:67.5%
There's just not enough
water in the area
08:33.866 --> 08:35.066 align:left position:25% line:89% size:65%
to produce like this.
08:35.166 --> 08:37.233 align:left position:20% line:83% size:70%
And you were pointing out
to me earlier
08:37.333 --> 08:39.733 align:left position:17.5% line:83% size:72.5%
obviously the chili will be
fine because they thrive
08:39.833 --> 08:42.233 align:left position:22.5% line:83% size:67.5%
in the hot temperatures
and the drier earth
08:42.333 --> 08:43.600 align:left position:20% line:89% size:70%
as well as the tomatoes.
08:43.700 --> 08:45.733 align:left position:17.5% line:83% size:72.5%
But, you don't get a stand
of lettuce like this
08:45.833 --> 08:47.533 align:left position:30% line:83% size:60%
without the drip
irrigation system.
08:47.633 --> 08:48.866 align:left position:17.5% line:89% size:72.5%
It's absolutely beautiful.
08:48.966 --> 08:50.666 align:left position:30% line:83% size:60%
The drip is very
instrumental in keeping our
08:50.766 --> 08:52.400 align:left position:15% line:89% size:75%
leafy crops going this long.
08:52.500 --> 08:55.433 align:left position:22.5% line:83% size:67.5%
And, of course, we can
provide shade as we've done
08:55.533 --> 08:57.800 align:left position:30% line:83% size:60%
with our radishes
over there.
08:57.900 --> 09:00.600 align:left position:22.5% line:83% size:67.5%
And so, yeah, the drip
allows us too to provide a
09:00.700 --> 09:02.700 align:left position:25% line:83% size:65%
variety of crops and
regulate the water
09:02.800 --> 09:06.600 align:left position:25% line:89% size:65%
on each of the crops.
09:06.700 --> 09:08.966 align:left position:25% line:83% size:65%
A number of extension
instructors assist
09:09.066 --> 09:14.633 align:left position:25% line:83% size:65%
with the agricultural
education efforts.
09:14.733 --> 09:18.100 align:left position:17.5% line:5% size:72.5%
First you have to teach how
to grow organic and for them
09:18.200 --> 09:20.000 align:left position:22.5% line:5% size:67.5%
to see the process from
planting
09:20.100 --> 09:24.800 align:left position:12.5% line:5% size:77.5%
all the way through selling the
product,
09:24.900 --> 09:26.100 align:left position:22.5% line:5% size:67.5%
and more than anything
09:26.200 --> 09:31.933 align:left position:12.5% line:83% size:77.5%
to teach them to that they can
go and do it at their home
09:32.033 --> 09:33.766 align:left position:32.5% line:83% size:57.5%
One person who
has benefited greatly from
09:33.866 --> 09:36.600 align:left position:22.5% line:83% size:67.5%
the course is Esperanza
Briones
09:36.700 --> 09:38.500 align:left position:17.5% line:83% size:72.5%
She has turned her property
into a farm
09:38.600 --> 09:41.133 align:left position:20% line:83% size:70%
that's filled with fresh
produce.
09:41.233 --> 09:43.500 align:left position:17.5% line:83% size:72.5%
So tell me about the skills
that you've learned
09:43.600 --> 09:44.966 align:left position:27.5% line:89% size:62.5%
in the urban farm.
09:45.066 --> 09:50.566 align:left position:27.5% line:5% size:62.5%
(translator repeats
question in Spanish)
09:50.666 --> 09:54.866 align:left position:12.5% line:5% size:77.5%
I've learned to conserve water
with this irrigation system.
09:54.966 --> 09:57.466 align:left position:17.5% line:5% size:72.5%
And it looks like it's paid
off for the family because
09:57.566 --> 09:59.100 align:left position:25% line:83% size:65%
not only do you have
fruits and vegetables
09:59.200 --> 10:00.700 align:left position:17.5% line:89% size:72.5%
that you feed your family,
10:00.800 --> 10:03.233 align:left position:22.5% line:83% size:67.5%
but you also sell a lot
of what you grow.
10:03.333 --> 10:07.100 align:left position:17.5% line:83% size:72.5%
I do sell a little bit, and
my husband helps me a lot
10:07.200 --> 10:10.066 align:left position:17.5% line:83% size:72.5%
so my biggest satisfaction
is that I can
10:10.166 --> 10:14.066 align:left position:22.5% line:89% size:67.5%
provide for my family.
10:14.166 --> 10:17.866 align:left position:15% line:83% size:75%
Younger "apprentice" farmers
are also active in the program.
10:17.966 --> 10:19.200 align:left position:30% line:5% size:60%
The thing that I
enjoy the most
10:19.300 --> 10:21.500 align:left position:27.5% line:5% size:62.5%
is probably helping
our community
10:21.600 --> 10:26.500 align:left position:12.5% line:5% size:77.5%
do something with our land that
we have here.
10:26.600 --> 10:29.366 align:left position:20% line:5% size:70%
And what I enjoy most is
planting the plants and
10:29.466 --> 10:32.866 align:left position:25% line:5% size:65%
watching them grow so
later on we can eat them.
10:32.966 --> 10:34.133 align:left position:17.5% line:5% size:72.5%
"You going to take all this
to the farmer's market
10:34.233 --> 10:35.900 align:left position:22.5% line:89% size:67.5%
in Las Cruces, mostly?"
10:36.000 --> 10:36.900 align:left position:45% line:89% size:45%
Yeah.
10:37.000 --> 10:38.833 align:left position:25% line:83% size:65%
Another aspect of the
training helps the
10:38.933 --> 10:41.000 align:left position:32.5% line:83% size:57.5%
new farmers see
opportunities for marketing
10:41.100 --> 10:42.233 align:left position:30% line:83% size:60%
the produce they
won't use themselves.
10:42.333 --> 10:45.966 align:left position:22.5% line:83% size:67.5%
You have to be able to
market your product.
10:46.066 --> 10:48.266 align:left position:27.5% line:83% size:62.5%
You have to be able
to plan ahead
10:48.366 --> 10:49.733 align:left position:22.5% line:83% size:67.5%
in terms of what you're
going to market.
10:49.833 --> 10:52.300 align:left position:20% line:83% size:70%
It's not simply a matter
of growing it
10:52.400 --> 10:53.566 align:left position:22.5% line:89% size:67.5%
and getting rid of it.
10:53.666 --> 10:59.200 align:left position:15% line:83% size:75%
There has to be a little bit
of a business plan in place.
10:59.300 --> 11:02.400 align:left position:17.5% line:83% size:72.5%
The farming skills learned
here provide not only the
11:02.500 --> 11:04.566 align:left position:32.5% line:83% size:57.5%
opportunity for
economic benefits,
11:04.666 --> 11:06.666 align:left position:30% line:83% size:60%
but also show how
agriculture can benefit
11:06.766 --> 11:09.733 align:left position:25% line:89% size:65%
the entire community.
11:09.833 --> 11:12.000 align:left position:25% line:83% size:65%
Instructors here hope
programs like this
11:12.100 --> 11:14.433 align:left position:30% line:83% size:60%
can be successful
in other areas...
11:14.533 --> 11:16.500 align:left position:25% line:83% size:65%
giving residents new
opportunities to improve
11:16.600 --> 11:20.933 align:left position:17.5% line:83% size:72.5%
their diets and take a step
toward self-sustainability.
11:21.033 --> 11:23.633 align:left position:17.5% line:83% size:72.5%
Ideally, we'd see more and
more individuals that have
11:23.733 --> 11:28.733 align:left position:17.5% line:83% size:72.5%
the desire to start to grow
fruits and vegetables on a
11:28.833 --> 11:32.333 align:left position:17.5% line:83% size:72.5%
scale that they can market
to local grocers and/or
11:32.433 --> 11:34.466 align:left position:30% line:83% size:60%
create their own
farmer's market.
11:34.566 --> 11:36.633 align:left position:17.5% line:83% size:72.5%
That would certainly be an
indication
11:36.733 --> 11:37.933 align:left position:22.5% line:89% size:67.5%
of success in Chaparral
11:38.033 --> 11:44.066 align:left position:17.5% line:83% size:72.5%
to have a vibrant farmer's
market right here in Chaparral.
11:44.166 --> 11:45.833 align:left position:32.5% line:83% size:57.5%
Sitting around
seven thousand feet,
11:45.933 --> 11:48.433 align:left position:22.5% line:83% size:67.5%
New Mexico's capital of
Santa Fe is the highest
11:48.533 --> 11:50.733 align:left position:20% line:89% size:70%
state capital in the U.S.
11:50.833 --> 11:52.800 align:left position:25% line:83% size:65%
And while all states
have a state bird...
11:52.900 --> 11:56.266 align:left position:17.5% line:83% size:72.5%
or state flower, New Mexico
also has a state "Question".
11:56.366 --> 11:58.766 align:left position:27.5% line:89% size:62.5%
It's Red or Green?
11:58.866 --> 12:01.400 align:left position:17.5% line:83% size:72.5%
Relating to your choice of
Chiles to spice up your food
12:01.500 --> 12:03.900 align:left position:17.5% line:89% size:72.5%
in the Land of Enchantment.
12:04.000 --> 12:05.500 align:left position:27.5% line:5% size:62.5%
I'm Sharon Vaknin.
12:05.600 --> 12:08.366 align:left position:17.5% line:5% size:72.5%
Still ahead, we'll go from
Farm to Fork with some tried
12:08.466 --> 12:12.500 align:left position:22.5% line:5% size:67.5%
and true recipes using
very tasty sweet corn.
12:12.600 --> 12:13.700 align:left position:30% line:5% size:60%
I'm Rob Stewart.
12:13.800 --> 12:15.900 align:left position:15% line:5% size:75%
And still ahead, Let's go to
Alabama to meet some local
12:16.000 --> 12:18.600 align:left position:22.5% line:5% size:67.5%
farmers who are meeting
consumer demand for produce
12:18.700 --> 12:24.366 align:left position:25% line:5% size:65%
grown close to home.
12:24.466 --> 12:33.200 align:left position:47.5% line:5% size:42.5%
♪
12:33.300 --> 12:35.333 align:left position:22.5% line:5% size:67.5%
Hi I'm Paul Robins and
here's something you may not
12:35.433 --> 12:37.333 align:left position:30% line:5% size:60%
have known about
agriculture.
12:37.433 --> 12:38.733 align:left position:27.5% line:5% size:62.5%
If you were putting
together a meal
12:38.833 --> 12:39.900 align:left position:17.5% line:5% size:72.5%
that was fit for a king....
12:40.000 --> 12:42.300 align:left position:15% line:83% size:75%
or if you just wanted to dine
with Julius Caesar
12:42.400 --> 12:44.333 align:left position:35% line:83% size:55%
or Cleopatra,
asparagus would
12:44.433 --> 12:46.466 align:left position:35% line:83% size:55%
definitely be
on the menu.
12:46.566 --> 12:48.800 align:left position:22.5% line:83% size:67.5%
These thin green stalks
have been a sought after
12:48.900 --> 12:50.300 align:left position:35% line:83% size:55%
vegetable for
thousands of years.
12:50.400 --> 12:52.200 align:left position:27.5% line:83% size:62.5%
And even better for
you home gardeners...
12:52.300 --> 12:54.033 align:left position:32.5% line:83% size:57.5%
once you plant
this vegetable...
12:54.133 --> 12:56.233 align:left position:12.5% line:83% size:77.5%
you can just sit back and wait
for the harvest...
12:56.333 --> 12:58.233 align:left position:30% line:89% size:60%
again and again.
12:58.333 --> 13:01.133 align:left position:15% line:83% size:75%
That's because the asparagus
plant is a perennial.
13:01.233 --> 13:03.666 align:left position:17.5% line:83% size:72.5%
Started with seed, farmers
usually harvest their first
13:03.766 --> 13:05.800 align:left position:22.5% line:89% size:67.5%
crop after three years.
13:05.900 --> 13:08.100 align:left position:25% line:83% size:65%
But once planted, the
asparagus plant can produced
13:08.200 --> 13:11.300 align:left position:27.5% line:83% size:62.5%
those tasty stalks
for years and years.
13:11.400 --> 13:12.800 align:left position:22.5% line:83% size:67.5%
You'll find depictions
of asparagus
13:12.900 --> 13:15.100 align:left position:27.5% line:83% size:62.5%
in ancient Egyptian
wall decorations.
13:15.200 --> 13:17.200 align:left position:17.5% line:83% size:72.5%
The name itself is reported
to have come from
13:17.300 --> 13:19.666 align:left position:17.5% line:83% size:72.5%
the Greek translation of a
Persian word
13:19.766 --> 13:21.833 align:left position:20% line:89% size:70%
meaning shoot or sprout.
13:21.933 --> 13:25.500 align:left position:20% line:83% size:70%
As early as 200 BC, Roman
writers had suggestions
13:25.600 --> 13:27.400 align:left position:25% line:83% size:65%
on how to effectively
grow the plant.
13:27.500 --> 13:29.433 align:left position:17.5% line:83% size:72.5%
In fact some Roman emperors
were so enamored
13:29.533 --> 13:32.766 align:left position:17.5% line:83% size:72.5%
of the vegetable, they kept
special ships to deliver
13:32.866 --> 13:36.633 align:left position:12.5% line:83% size:77.5%
asparagus to Rome from growing
fields in the north of Italy.
13:36.733 --> 13:39.266 align:left position:22.5% line:83% size:67.5%
Early colonists brought
asparagus to the New World
13:39.366 --> 13:42.033 align:left position:20% line:83% size:70%
where its ability to grow
in less than ideal soil
13:42.133 --> 13:44.833 align:left position:17.5% line:83% size:72.5%
conditions made it possible
to keep green vegetables
13:44.933 --> 13:48.200 align:left position:12.5% line:83% size:77.5%
on the table even in less than
perfect weather.
13:48.300 --> 13:51.166 align:left position:22.5% line:83% size:67.5%
Asparagus plants can be
either male or female.
13:51.266 --> 13:54.700 align:left position:15% line:83% size:75%
The male plants grow larger,
female plants grow seeds to
13:54.800 --> 13:56.600 align:left position:20% line:83% size:70%
produce new growing stock
for the next season.
13:56.700 --> 13:58.900 align:left position:32.5% line:83% size:57.5%
And finally....
good news for dieters.
13:59.000 --> 14:01.533 align:left position:20% line:83% size:70%
Asparagus has no fat, no
cholesterol and is
14:01.633 --> 14:03.433 align:left position:32.5% line:83% size:57.5%
low in sodium.
So Enjoy
14:03.533 --> 14:16.800 align:left position:47.5% line:89% size:42.5%
♪
14:16.900 --> 14:19.733 align:left position:27.5% line:5% size:62.5%
There are over 200
varieties of sweet corn
14:19.833 --> 14:21.266 align:left position:25% line:5% size:65%
but most people only
think about it
14:21.366 --> 14:23.500 align:left position:20% line:5% size:70%
as white or yellow corn.
14:23.600 --> 14:25.366 align:left position:25% line:5% size:65%
Rick, you grow both.
14:25.466 --> 14:27.000 align:left position:30% line:83% size:60%
Yep, we grow one
variety of white,
14:27.100 --> 14:31.700 align:left position:17.5% line:89% size:72.5%
and one variety of yellow.
14:31.800 --> 14:34.366 align:left position:27.5% line:83% size:62.5%
So tell me a little
about Davis Ranch.
14:34.466 --> 14:39.200 align:left position:22.5% line:83% size:67.5%
Davis Ranch started as
Ed Davis Ranch in 1966.
14:39.300 --> 14:41.666 align:left position:15% line:83% size:75%
He was the one who mapped it
all out and figured it out
14:41.766 --> 14:45.000 align:left position:17.5% line:83% size:72.5%
so we could have sweet corn
over a long period of time.
14:45.100 --> 14:47.633 align:left position:25% line:83% size:65%
Even though we plant
it in February,
14:47.733 --> 14:49.866 align:left position:22.5% line:83% size:67.5%
it starts about the end
of June no matter what.
14:49.966 --> 14:52.266 align:left position:30% line:83% size:60%
And then it ends
up in November.
14:52.366 --> 14:54.900 align:left position:32.5% line:83% size:57.5%
The first frost
will kill it off.
14:55.000 --> 14:58.066 align:left position:20% line:83% size:70%
Well this corn is so good
right off the cob but I do
14:58.166 --> 15:00.733 align:left position:15% line:83% size:75%
have a couple of dishes that
highlight this delicious
15:00.833 --> 15:01.933 align:left position:27.5% line:89% size:62.5%
sweet corn flavor.
15:02.033 --> 15:05.066 align:left position:15% line:83% size:75%
I'm making a mango and sweet
corn salad plus
15:05.166 --> 15:07.200 align:left position:27.5% line:83% size:62.5%
zucchini and sweet
corn fritters.
15:07.300 --> 15:08.000 align:left position:25% line:89% size:65%
What are you making?
15:08.100 --> 15:09.333 align:left position:35% line:83% size:55%
I'm going to
boil sweet corn.
15:09.433 --> 15:11.333 align:left position:15% line:83% size:75%
I'm going to show you how to
do it where you don't kill it!
15:11.433 --> 15:13.433 align:left position:27.5% line:83% size:62.5%
Wow, all right nice
and pure, I like it.
15:13.533 --> 15:15.433 align:left position:20% line:89% size:70%
OK so let's get started.
15:15.533 --> 15:20.000 align:left position:17.5% line:83% size:72.5%
First we are going to want
to chop up our butter lettuce.
15:20.100 --> 15:22.900 align:left position:27.5% line:83% size:62.5%
Why don't you slice
up this mango,
15:23.000 --> 15:24.766 align:left position:27.5% line:83% size:62.5%
throw it right into
our salad bowl.
15:24.866 --> 15:27.966 align:left position:20% line:83% size:70%
OK now I'm going to dice
up this red bell pepper.
15:28.066 --> 15:31.000 align:left position:22.5% line:83% size:67.5%
We are going to get to
our star ingredient now,
15:31.100 --> 15:33.833 align:left position:20% line:83% size:70%
your beautiful sweet corn
that you picked today.
15:33.933 --> 15:36.866 align:left position:17.5% line:83% size:72.5%
Now all I'm going to do in
order to preserve the flavor
15:36.966 --> 15:38.700 align:left position:15% line:89% size:75%
is grill it up a little bit.
15:38.800 --> 15:43.000 align:left position:20% line:83% size:70%
And we're going to add a
little bit of olive oil.
15:43.100 --> 15:45.900 align:left position:22.5% line:83% size:67.5%
Oh look at that, that's
the brown color we want.
15:46.000 --> 15:49.300 align:left position:30% line:83% size:60%
And just sprinkle
that cayenne pepper.
15:49.400 --> 15:50.666 align:left position:32.5% line:83% size:57.5%
All right while
these guys cool,
15:50.766 --> 15:52.300 align:left position:20% line:89% size:70%
let's make our dressing.
15:52.400 --> 15:54.533 align:left position:32.5% line:83% size:57.5%
A little white
balsamic vinegar,
15:54.633 --> 15:57.066 align:left position:17.5% line:83% size:72.5%
you cut that lemon in half
and squeeze the juice
15:57.166 --> 15:58.700 align:left position:27.5% line:89% size:62.5%
out of half of it.
15:58.800 --> 16:02.400 align:left position:22.5% line:83% size:67.5%
I'm going to add Dijon
mustard, coarse salt,
16:02.500 --> 16:05.366 align:left position:20% line:83% size:70%
and last but not least we
need to do our olive oil.
16:05.466 --> 16:08.066 align:left position:22.5% line:89% size:67.5%
You whisk while I pour.
16:08.166 --> 16:14.700 align:left position:15% line:83% size:75%
The next thing we need to do
is take the kernels off the cob.
16:14.800 --> 16:19.500 align:left position:17.5% line:83% size:72.5%
I've got some herbs to chop
so I have basil and mint.
16:19.600 --> 16:22.433 align:left position:17.5% line:83% size:72.5%
Why don't you go ahead and
toss this salad and I'll
16:22.533 --> 16:29.166 align:left position:32.5% line:83% size:57.5%
drizzle in some
of that dressing.
16:29.266 --> 16:33.433 align:left position:15% line:83% size:75%
Rick you're going to show me
the purest way to prepare corn.
16:33.533 --> 16:35.333 align:left position:20% line:83% size:70%
All you want to do is put
enough water
16:35.433 --> 16:37.166 align:left position:32.5% line:83% size:57.5%
in this pot to
cover those ears.
16:37.266 --> 16:40.266 align:left position:47.5% line:89% size:42.5%
OK.
16:40.366 --> 16:41.233 align:left position:40% line:89% size:50%
Now what?
16:41.333 --> 16:42.900 align:left position:27.5% line:83% size:62.5%
Turn it up on high,
put the lid on it.
16:43.000 --> 16:43.933 align:left position:30% line:89% size:60%
Wait, wait, wait.
16:44.033 --> 16:44.733 align:left position:17.5% line:89% size:72.5%
You don't want to salt it?
16:44.833 --> 16:46.500 align:left position:47.5% line:89% size:42.5%
No.
16:46.600 --> 16:49.233 align:left position:35% line:83% size:55%
This water is
definitely boiling now.
16:49.333 --> 16:51.666 align:left position:25% line:83% size:65%
We want three minutes
and they are coming out.
16:51.766 --> 16:53.433 align:left position:27.5% line:83% size:62.5%
All you want to do
is get them warm.
16:53.533 --> 16:54.166 align:left position:35% line:89% size:55%
OK cover it?
16:54.266 --> 16:56.066 align:left position:45% line:89% size:45%
Yes.
16:56.166 --> 16:59.166 align:left position:25% line:89% size:65%
All right lets do it.
16:59.266 --> 17:01.500 align:left position:20% line:83% size:70%
They should look exactly
like they were when they
17:01.600 --> 17:07.000 align:left position:17.5% line:5% size:72.5%
went in except they're hot.
17:07.100 --> 17:09.933 align:left position:17.5% line:5% size:72.5%
I'm going to use your corn
in zucchini and sweet corn
17:10.033 --> 17:13.566 align:left position:15% line:5% size:75%
fritters with a little twist
I'll show you what that is
17:13.666 --> 17:18.833 align:left position:15% line:5% size:75%
but first we're going to add
3 cup of corn flour
17:18.933 --> 17:20.733 align:left position:35% line:83% size:55%
and 4 cup of
all purpose flour
17:20.833 --> 17:22.100 align:left position:27.5% line:83% size:62.5%
that we're going to
put in this bowl.
17:22.200 --> 17:25.133 align:left position:20% line:83% size:70%
Then we're going to add 4
teaspoon of baking powder,
17:25.233 --> 17:27.766 align:left position:22.5% line:89% size:67.5%
garlic powder and salt.
17:27.866 --> 17:29.500 align:left position:17.5% line:89% size:72.5%
Mix these up a little bit.
17:29.600 --> 17:33.300 align:left position:17.5% line:83% size:72.5%
Half a cup of milk and I am
going to scramble one egg.
17:33.400 --> 17:36.966 align:left position:27.5% line:83% size:62.5%
You can get started
grating the zucchini.
17:37.066 --> 17:42.033 align:left position:17.5% line:83% size:72.5%
This is my secret weapon, a
cup of pepper jack cheese.
17:42.133 --> 17:45.400 align:left position:17.5% line:83% size:72.5%
I'm going to slice up some
green onion and if you could
17:45.500 --> 17:48.333 align:left position:20% line:83% size:70%
also get started getting
those kernels off that corn.
17:48.433 --> 17:49.500 align:left position:35% line:89% size:55%
What is that?
17:49.600 --> 17:52.766 align:left position:22.5% line:83% size:67.5%
It's a kernel-removing
tool that I brought.
17:52.866 --> 17:56.633 align:left position:15% line:83% size:75%
It kind of pulls the kernels
off just about right.
17:56.733 --> 17:58.166 align:left position:47.5% line:89% size:42.5%
OK?
17:58.266 --> 18:00.100 align:left position:15% line:83% size:75%
Yeah that looks good and now
we're going to mix
18:00.200 --> 18:01.433 align:left position:27.5% line:89% size:62.5%
this all together.
18:01.533 --> 18:03.133 align:left position:30% line:83% size:60%
So I think we're
ready to fry these up.
18:03.233 --> 18:04.233 align:left position:47.5% line:89% size:42.5%
OK.
18:04.333 --> 18:05.700 align:left position:22.5% line:83% size:67.5%
Since we're frying I'm
going to put an apron on.
18:05.800 --> 18:06.466 align:left position:25% line:89% size:65%
Do you want one too?
18:06.566 --> 18:07.600 align:left position:35% line:89% size:55%
No I'm fine.
18:07.700 --> 18:13.166 align:left position:20% line:83% size:70%
So I would say it's about
2 to 3 minutes each side.
18:13.266 --> 18:17.933 align:left position:15% line:83% size:75%
That dark golden brown color
is exactly what you want.
18:18.033 --> 18:19.766 align:left position:32.5% line:83% size:57.5%
Do you want to
give it a try?
18:19.866 --> 18:22.533 align:left position:32.5% line:83% size:57.5%
No I don't have
the apron on.
18:22.633 --> 18:25.900 align:left position:30% line:83% size:60%
Oh this is going
to look good.
18:26.000 --> 18:36.600 align:left position:47.5% line:89% size:42.5%
♪
18:36.700 --> 18:37.366 align:left position:35% line:89% size:55%
Lets dig in!
18:37.466 --> 18:38.833 align:left position:47.5% line:89% size:42.5%
OK.
18:38.933 --> 18:41.966 align:left position:27.5% line:83% size:62.5%
These fritters are
so fresh and crispy.
18:42.066 --> 18:43.133 align:left position:25% line:89% size:65%
I like it, its good.
18:43.233 --> 18:45.366 align:left position:22.5% line:83% size:67.5%
Yeah can you taste the
slight cheesiness in there?
18:45.466 --> 18:46.500 align:left position:45% line:89% size:45%
Yes.
18:46.600 --> 18:47.700 align:left position:27.5% line:83% size:62.5%
I want to try some
of this salad,
18:47.800 --> 18:48.766 align:left position:22.5% line:89% size:67.5%
see how it turned out.
18:48.866 --> 18:49.800 align:left position:45% line:89% size:45%
Mmmm.
18:49.900 --> 18:51.066 align:left position:27.5% line:83% size:62.5%
Is that the dill in
the salad I'm tasting?
18:51.166 --> 18:51.966 align:left position:25% line:89% size:65%
You know what it is?
18:52.066 --> 18:54.500 align:left position:15% line:89% size:75%
It's the basil and the mint.
18:54.600 --> 18:56.033 align:left position:17.5% line:83% size:72.5%
That's what I wanted to do
is highlight
18:56.133 --> 19:01.500 align:left position:17.5% line:89% size:72.5%
your delicious sweet corn.
19:01.600 --> 19:02.800 align:left position:22.5% line:89% size:67.5%
So tell me how that is.
19:02.900 --> 19:05.366 align:left position:42.5% line:89% size:47.5%
Mmmmm.
19:05.466 --> 19:07.533 align:left position:27.5% line:89% size:62.5%
Best way, isn't it?
19:07.633 --> 19:09.866 align:left position:22.5% line:83% size:67.5%
And you know the yellow
corn does have a slightly
19:09.966 --> 19:12.066 align:left position:32.5% line:83% size:57.5%
different taste
than the white corn.
19:12.166 --> 19:13.566 align:left position:35% line:89% size:55%
Yes, it does.
19:13.666 --> 19:15.833 align:left position:25% line:83% size:65%
It still has the old
time corn taste to it.
19:15.933 --> 19:27.633 align:left position:32.5% line:83% size:57.5%
Cheers to your
pure sweet corn.
19:27.733 --> 19:30.333 align:left position:17.5% line:83% size:72.5%
While native tribes in the
Americas have been
19:30.433 --> 19:31.933 align:left position:25% line:83% size:65%
eating sweet corn for
thousands of years,
19:32.033 --> 19:34.566 align:left position:22.5% line:83% size:67.5%
significant commercial
production
19:34.666 --> 19:36.666 align:left position:27.5% line:83% size:62.5%
really didn't begin
until the 1700's.
19:36.766 --> 19:38.566 align:left position:22.5% line:83% size:67.5%
And if you're thinking
of planting some,
19:38.666 --> 19:40.700 align:left position:20% line:83% size:70%
one acre of good farmland
can produce about
19:40.800 --> 19:45.633 align:left position:27.5% line:83% size:62.5%
14 thousand pounds
of sweet corn.
19:45.733 --> 19:48.133 align:left position:20% line:5% size:70%
"Fresh" is the watchword
when it comes to marketing
19:48.233 --> 19:50.933 align:left position:20% line:5% size:70%
local produce and that's
part of the reason why
19:51.033 --> 19:54.100 align:left position:25% line:5% size:65%
farmer's markets are
booming across the country.
19:54.200 --> 19:55.966 align:left position:20% line:83% size:70%
You know local and state
governments have done their
19:56.066 --> 19:58.166 align:left position:32.5% line:83% size:57.5%
part to promote
farmer's markets.
19:58.266 --> 20:00.833 align:left position:17.5% line:83% size:72.5%
And farmers are taking the
lead on getting
20:00.933 --> 20:03.366 align:left position:27.5% line:89% size:62.5%
crops to consumers.
20:03.466 --> 20:11.333 align:left position:47.5% line:89% size:42.5%
♪
20:11.433 --> 20:12.833 align:left position:30% line:83% size:60%
(Sound of opening
tailgate of pick-up truck)
20:12.933 --> 20:14.366 align:left position:22.5% line:83% size:67.5%
It's early morning and
while many folks
20:14.466 --> 20:15.600 align:left position:30% line:89% size:60%
are still in bed,
20:15.700 --> 20:17.666 align:left position:12.5% line:83% size:77.5%
Alabama peach farmer Jimmy Witt
has been up for hours...
20:17.766 --> 20:23.266 align:left position:27.5% line:83% size:62.5%
readying his daily
deliveries for market.
20:23.366 --> 20:25.300 align:left position:22.5% line:5% size:67.5%
You get up 3:00, 3:30.
20:25.400 --> 20:28.333 align:left position:30% line:5% size:60%
It's a 45 minute
drive there.
20:28.433 --> 20:33.233 align:left position:27.5% line:5% size:62.5%
So, I like to give
myself an hour.
20:33.333 --> 20:34.833 align:left position:20% line:83% size:70%
But Jimmy's not the only
Alabama farmer
20:34.933 --> 20:36.700 align:left position:27.5% line:89% size:62.5%
up before the sun.
20:36.800 --> 20:39.433 align:left position:25% line:83% size:65%
Dozens of other local
growers start their day....
20:39.533 --> 20:42.800 align:left position:32.5% line:83% size:57.5%
headed for one
particular farmers market.
20:42.900 --> 20:45.700 align:left position:30% line:83% size:60%
The public wants
local products;
20:45.800 --> 20:47.133 align:left position:30% line:5% size:60%
As long as you're
an Alabama farmer
20:47.233 --> 20:49.433 align:left position:17.5% line:5% size:72.5%
you have somewhere to sell.
20:49.533 --> 20:52.300 align:left position:30% line:5% size:60%
If you grow your
product here locally,
20:52.400 --> 20:55.500 align:left position:20% line:5% size:70%
you can come here to sell
year round every day.
20:55.600 --> 20:57.033 align:left position:32.5% line:83% size:57.5%
Aint nothing we
can do about it.
20:57.133 --> 20:58.800 align:left position:32.5% line:83% size:57.5%
He done got his
mind made up."
20:58.900 --> 21:01.466 align:left position:17.5% line:83% size:72.5%
The Alabama Farmers Market
began with 18 growers
21:01.566 --> 21:03.833 align:left position:35% line:89% size:55%
back in 1921.
21:03.933 --> 21:06.500 align:left position:17.5% line:83% size:72.5%
Today, a much larger number
of growers sell their produce...
21:06.600 --> 21:08.733 align:left position:35% line:83% size:55%
wholesale and
retail...
21:08.833 --> 21:12.600 align:left position:17.5% line:83% size:72.5%
on a sprawling 49 acre site
in West Birmingham
21:12.700 --> 21:13.900 align:left position:30% line:83% size:60%
that's been home
to the market
21:14.000 --> 21:16.033 align:left position:40% line:83% size:50%
for more
than a half century.
21:16.133 --> 21:18.333 align:left position:27.5% line:83% size:62.5%
Owned and operated
by Alabama farmers,
21:18.433 --> 21:21.933 align:left position:20% line:83% size:70%
the market generates some
350 million dollars
21:22.033 --> 21:23.500 align:left position:30% line:89% size:60%
in annual sales.
21:23.600 --> 21:25.400 align:left position:15% line:83% size:75%
Normally on a daily basis we
would have anywhere
21:25.500 --> 21:28.166 align:left position:25% line:83% size:65%
from 75 to a hundred
farmers here.
21:28.266 --> 21:33.600 align:left position:22.5% line:83% size:67.5%
But, on an annual basis
we would have 300 to 500
21:33.700 --> 21:36.333 align:left position:22.5% line:83% size:67.5%
farmers use this market
to sell their product.
21:36.433 --> 21:39.466 align:left position:20% line:83% size:70%
There are a lot of people
that have restaurants that
21:39.566 --> 21:41.800 align:left position:22.5% line:83% size:67.5%
do show up there to buy
fresh produce
21:41.900 --> 21:42.966 align:left position:22.5% line:89% size:67.5%
for their restaurants.
21:43.066 --> 21:46.533 align:left position:20% line:83% size:70%
Lots of wholesale produce
stands come in there early
21:46.633 --> 21:49.600 align:left position:20% line:83% size:70%
in the morning, buy their
produce that they need for
21:49.700 --> 21:53.133 align:left position:20% line:89% size:70%
that day or the next day.
21:53.233 --> 21:56.266 align:left position:17.5% line:83% size:72.5%
One wholesaler buying from
Jimmy this morning is
21:56.366 --> 21:57.733 align:left position:32.5% line:89% size:57.5%
Dorothy Orrick.
21:57.833 --> 22:00.166 align:left position:20% line:83% size:70%
She'll spend five hundred
dollars on his peaches
22:00.266 --> 22:02.600 align:left position:22.5% line:83% size:67.5%
because of the quality
produce she's purchased from
22:02.700 --> 22:04.700 align:left position:27.5% line:89% size:62.5%
Jimmy in the past.
22:04.800 --> 22:06.966 align:left position:17.5% line:83% size:72.5%
It's just really important
because it's fresh.
22:07.066 --> 22:08.133 align:left position:32.5% line:5% size:57.5%
You know, they
just picked it.
22:08.233 --> 22:09.900 align:left position:30% line:5% size:60%
It's real fresh.
22:10.000 --> 22:13.033 align:left position:20% line:5% size:70%
And we always want to try
and keep the customers happy.
22:13.133 --> 22:16.300 align:left position:17.5% line:5% size:72.5%
Birmingham chef Matt Jones
says the market allows him
22:16.400 --> 22:19.966 align:left position:20% line:5% size:70%
to find fresh vegetables
and support local growers.
22:20.066 --> 22:22.233 align:left position:22.5% line:5% size:67.5%
Certain vegetables are
sweeter than others.
22:22.333 --> 22:24.166 align:left position:27.5% line:5% size:62.5%
Some are more tart.
22:24.266 --> 22:27.200 align:left position:22.5% line:5% size:67.5%
Depends on the location
where they're at.
22:27.300 --> 22:30.233 align:left position:20% line:5% size:70%
Self-sustained farms are
very important with the
22:30.333 --> 22:34.466 align:left position:25% line:83% size:65%
flavors and stuff you
get from the vegetables.
22:34.566 --> 22:36.666 align:left position:20% line:83% size:70%
Some of the farmers will
actually take orders from
22:36.766 --> 22:39.033 align:left position:22.5% line:89% size:67.5%
their steady customers.
22:39.133 --> 22:40.566 align:left position:27.5% line:83% size:62.5%
The customers will
say, "Hold me a box."
22:40.666 --> 22:42.733 align:left position:17.5% line:83% size:72.5%
They'll actually hold that
customer a box of whatever
22:42.833 --> 22:46.033 align:left position:25% line:89% size:65%
they're looking for.
22:46.133 --> 22:47.833 align:left position:22.5% line:83% size:67.5%
While the experience of
finding locally grown
22:47.933 --> 22:50.333 align:left position:25% line:83% size:65%
produce has long been
a tradition here,
22:50.433 --> 22:52.800 align:left position:17.5% line:83% size:72.5%
that "consumer connection"
has grown dramatically
22:52.900 --> 22:55.000 align:left position:25% line:89% size:65%
in all fifty states.
22:55.100 --> 22:57.300 align:left position:22.5% line:83% size:67.5%
The U.S. Department of
Agriculture listed fewer than
22:57.400 --> 23:01.600 align:left position:17.5% line:83% size:72.5%
18 hundred farmers markets
nationwide in 1994.
23:01.700 --> 23:04.533 align:left position:20% line:83% size:70%
Today, to meet a growing
consumer demand for locally
23:04.633 --> 23:09.000 align:left position:20% line:83% size:70%
grown, fresh foods, there
are just under eight thousand.
23:09.100 --> 23:10.566 align:left position:15% line:83% size:75%
Most of what they're looking
for is they're looking for
23:10.666 --> 23:11.433 align:left position:25% line:83% size:65%
something quality and
they're looking for
23:11.533 --> 23:14.066 align:left position:30% line:89% size:60%
something fresh.
23:14.166 --> 23:17.566 align:left position:17.5% line:83% size:72.5%
State and local governments
have jumped on the bandwagon
23:17.666 --> 23:20.266 align:left position:25% line:83% size:65%
to create and support
farmers markets.
23:20.366 --> 23:22.933 align:left position:17.5% line:83% size:72.5%
The efforts not only bring
in tax dollars but also
23:23.033 --> 23:27.300 align:left position:20% line:83% size:70%
provide sales outlets for
newer farmers just starting out.
23:27.400 --> 23:31.366 align:left position:17.5% line:83% size:72.5%
But the growers here at the
Alabama Farmers Market
23:31.466 --> 23:33.700 align:left position:25% line:83% size:65%
are very proud of one
distinction
23:33.800 --> 23:35.433 align:left position:17.5% line:89% size:72.5%
that helps set them apart.
23:35.533 --> 23:39.900 align:left position:25% line:83% size:65%
It's one of the only
farmer-owned farmers markets
23:40.000 --> 23:44.100 align:left position:17.5% line:83% size:72.5%
left in the United States,
which is very unique.
23:44.200 --> 23:47.166 align:left position:30% line:83% size:60%
After Jimmy Witt
drops his delivery,
23:47.266 --> 23:49.866 align:left position:17.5% line:83% size:72.5%
he's back on his farm where
his family's been picking
23:49.966 --> 23:55.233 align:left position:27.5% line:83% size:62.5%
peaches, and other
produce, since the 1950's.
23:55.333 --> 23:57.566 align:left position:20% line:83% size:70%
Like many growers, he has
a contractor who sells his
23:57.666 --> 24:01.266 align:left position:20% line:83% size:70%
produce so he can prepare
for the next day.
24:01.366 --> 24:04.466 align:left position:15% line:83% size:75%
Whether it's peaches or okra
or strawberries
24:04.566 --> 24:07.933 align:left position:20% line:89% size:70%
or whatever it might be.
24:08.033 --> 24:12.000 align:left position:17.5% line:83% size:72.5%
And the cycle starts again,
in both Alabama and at
24:12.100 --> 24:15.300 align:left position:15% line:83% size:75%
thousands of farmers markets
across the country -
24:15.400 --> 24:17.233 align:left position:30% line:83% size:60%
consumers finding
fresh, produce,
24:17.333 --> 24:20.966 align:left position:20% line:83% size:70%
and farmers enjoying the
fruits of their labor.
24:21.066 --> 24:24.133 align:left position:17.5% line:83% size:72.5%
You've got so many options
to be able sell to the public.
24:24.233 --> 24:29.400 align:left position:32.5% line:83% size:57.5%
The warehouses,
the grocery stores,
24:29.500 --> 24:31.600 align:left position:25% line:83% size:65%
just the opportunity
is so wide here,
24:31.700 --> 24:33.533 align:left position:17.5% line:89% size:72.5%
that you would be able to.
24:33.633 --> 24:34.866 align:left position:35% line:83% size:55%
If you grow a
quality product,
24:34.966 --> 24:35.200 align:left position:30% line:83% size:60%
you would be able
to sell it here.
24:35.300 --> 24:36.966 align:left position:47.5% line:89% size:42.5%
♪
24:37.066 --> 24:38.700 align:left position:22.5% line:83% size:67.5%
And that's going to do
it for is this time.
24:38.800 --> 24:40.400 align:left position:17.5% line:83% size:72.5%
We thank you for traveling
the country with us on this
24:40.500 --> 24:42.700 align:left position:25% line:83% size:65%
edition of America's
Heartland.
24:42.800 --> 24:45.200 align:left position:15% line:83% size:75%
We're always so pleased that
you can join us as we travel
24:45.300 --> 24:47.833 align:left position:27.5% line:83% size:62.5%
the country to find
fascinating people and
24:47.933 --> 24:50.533 align:left position:27.5% line:89% size:62.5%
interesting places.
24:50.633 --> 24:53.000 align:left position:20% line:83% size:70%
And remember that you can
stay in touch with us 24/7.
24:53.100 --> 24:54.533 align:left position:20% line:89% size:70%
We make it easy for you.
24:54.633 --> 24:56.366 align:left position:22.5% line:83% size:67.5%
You can find us on some
of your favorite sites,
24:56.466 --> 24:59.233 align:left position:22.5% line:83% size:67.5%
you can also access our
stories and video on our
24:59.333 --> 25:01.600 align:left position:30% line:83% size:60%
website: Americas
Heartland dot org.
25:01.700 --> 25:02.866 align:left position:32.5% line:83% size:57.5%
That will do it
for this time.
25:02.966 --> 25:06.966 align:left position:20% line:83% size:70%
We hope to see you on the
next America's Heartland.
25:07.066 --> 25:10.100 align:left position:22.5% line:83% size:67.5%
You can purchase a DVD
or Blu Ray copy of this program.
25:10.200 --> 25:13.033 align:left position:30% line:89% size:60%
Here's the cost:
25:13.133 --> 25:14.666 align:left position:40% line:83% size:50%
To order,
just visit us online
25:14.766 --> 25:21.233 align:left position:25% line:89% size:65%
or call 888-814-3923.
25:21.333 --> 25:27.200 align:left position:15% line:83% size:75%
♪ You can see it in the eyes
of every woman and man ♪
25:27.300 --> 25:33.100 align:left position:20% line:83% size:70%
♪ in America's Heartland
living close to the land. ♪
25:33.200 --> 25:35.966 align:left position:30% line:83% size:60%
♪ There's a love
for the country ♪
25:36.066 --> 25:42.266 align:left position:15% line:89% size:75%
♪ and a pride in the brand ♪
25:42.366 --> 25:46.266 align:left position:20% line:83% size:70%
♪ in America's Heartland
living close, ♪
25:46.366 --> 25:49.000 align:left position:25% line:89% size:65%
♪close to the land ♪
25:49.100 --> 25:50.066 align:left position:47.5% line:89% size:42.5%
♪
25:50.166 --> 25:52.566 align:left position:25% line:83% size:65%
"America's Heartland
is made possible by..."
25:52.666 --> 25:55.466 align:left position:30% line:83% size:60%
CropLife America.
And it's member companies
25:55.566 --> 25:59.000 align:left position:22.5% line:83% size:67.5%
and associations in the
crop protection industry
25:59.100 --> 26:03.433 align:left position:37.5% line:5% size:52.5%
including:
26:03.966 --> 26:06.733 align:left position:17.5% line:83% size:72.5%
The American Farm Bureau
Foundation for Agriculture.
26:06.833 --> 26:08.866 align:left position:22.5% line:83% size:67.5%
Dedicated to building
greater awareness and
26:08.966 --> 26:11.100 align:left position:15% line:83% size:75%
understanding of agriculture
through education
26:11.200 --> 26:12.300 align:left position:30% line:89% size:60%
and engagement.
26:12.400 --> 26:16.066 align:left position:25% line:83% size:65%
More information at:
agfoundation.org
26:16.166 --> 26:19.633 align:left position:20% line:83% size:70%
Farm Credit - financing
agriculture and rural
26:19.733 --> 26:21.733 align:left position:25% line:89% size:65%
America since 1916.
26:21.833 --> 26:24.000 align:left position:15% line:83% size:75%
Farm Credit is cooperatively
owned by America's
26:24.100 --> 26:25.600 align:left position:22.5% line:89% size:67.5%
farmers and ranchers.
26:25.700 --> 26:30.000 align:left position:32.5% line:71% size:57.5%
Learn more at
farmcredit.com
26:30.100 --> 26:33.300 align:left position:32.5% line:71% size:57.5%
The Fund for Agriculture
Education - A fund created
26:33.400 --> 26:36.733 align:left position:27.5% line:83% size:62.5%
by KVIE to support
America's Heartland programming.
26:36.833 --> 26:38.800 align:left position:20% line:5% size:70%
Contributors include the
following:
26:38.966 --> 26:41.466 align:left position:47.5% line:89% size:42.5%
♪